# Listing Proposal Builder

Create a seller-facing investment sales listing proposal that explains pricing posture, process strategy, marketing plan, buyer targeting, and timeline.

---

## When to Use This Skill

Use this skill after assignment intake and initial pricing work, when you need to present a coherent seller-side proposal that can win or formalize the engagement and prepare the listing launch.

---

## What You'll Need to Provide

- Property summary
- Seller objectives
- BOV or pricing view
- Proposed confidentiality level
- Likely buyer universe
- Expected process style
- Proposed marketing and reporting cadence

---

## Mission

Produce a seller-facing listing proposal that explains how the broker team will position the asset, run the process, and maximize the seller's chance of a strong outcome.

---

## Strategy

### Step 1: Frame the Assignment

- Summarize the asset and seller objective
- State the likely buyer universe
- Explain the market opportunity briefly

### Step 2: Present the Pricing Stance

- Connect the pricing view to market evidence
- Explain how process strategy supports that pricing stance

### Step 3: Present the Process

Describe:

- marketed vs targeted vs confidential process
- OM / teaser approach
- data-room and buyer qualification flow
- expected call-for-offers or negotiation path

### Step 4: Present the Execution Plan

Outline:

- milestones
- broker deliverables
- seller deliverables
- communication cadence

### Step 5: Frame Scope and Boundaries

- Explain what the broker team will manage
- Flag where legal counsel, title, or other third parties take the lead

---

## Output Format

```markdown
# Listing Proposal
## Property:
## Status: COMPLETE | PARTIAL | FAILED

### Executive Summary
- ...

### Recommended Pricing and Positioning
- ...

### Recommended Process
- ...

### Marketing Plan
- ...

### Buyer Outreach and Qualification
- ...

### Timeline and Milestones
1. ...
2. ...
3. ...

### Scope and Working Boundaries
- ...

### Confidence Level
HIGH | MEDIUM | LOW
```

---

## Quality Checks

- The proposal is seller-facing and commercially clear
- Pricing and process are tied together
- Confidentiality level and buyer-process choice are explicit
- The broker role is distinct from legal engagement terms

---

## When Data is Missing

- If pricing evidence is incomplete, state that the proposal includes a provisional pricing stance
- If seller goals conflict, note the tradeoff explicitly
- If confidentiality preference is unclear, present the recommended default and why

---

## Confidence Scoring

| Level | Criteria |
|---|---|
| HIGH | Strong intake, pricing support, and process clarity |
| MEDIUM | Good process design with some pricing or seller-goal uncertainty |
| LOW | Material uncertainty remains in pricing, process, or seller objectives |

---

## Related Knowledge Bases

- [Brokerage Investment Sales Process](knowledge/brokerage-investment-sales-process.md)
- [Broker Opinion of Value Guidance](knowledge/broker-opinion-of-value-guidance.md)

## Research Basis

- [Listing Proposal Builder Research](research/brokerage/listing-proposal-builder-research.md)
