# CloudPulse Marketing Website — Content Brief

## Page Structure

The website is a single-page marketing site with seven sections, a sticky navigation, and a footer.

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## 1. Navigation (Sticky)

- Logo: "CloudPulse" text mark in white on dark background.
- Links: Features, Pricing, Testimonials, Contact.
- CTA button: "Get Started" (Primary blue).
- Mobile: Hamburger toggle.

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## 2. Hero Section

**Headline (H1):** Monitor Smarter, Respond Faster

**Subheadline:** CloudPulse gives engineering teams real-time visibility into cloud infrastructure with intelligent alerts and actionable dashboards.

**CTAs:**

- Primary: "Start Free Trial" (blue button)
- Secondary: "See How It Works" (outline button, scrolls to Features)

**Visual:** CSS-rendered dashboard mockup with animated pulse indicators using brand colors. Three metric cards showing uptime (99.99%), response time (42ms), and active alerts (3).

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## 3. Features Section

**Section Title (H2):** Everything You Need to Stay Ahead

**Layout:** 3-column grid on desktop, single column on mobile. Six feature cards.

| Feature                | Icon Concept   | Description                                                            |
| ---------------------- | -------------- | ---------------------------------------------------------------------- |
| Real-Time Monitoring   | Pulse/wave     | Track metrics across your entire stack with sub-second latency.        |
| Intelligent Alerts     | Bell           | Context-aware notifications reduce alert fatigue by 70%.               |
| Custom Dashboards      | Grid/layout    | Build dashboards that surface the metrics your team needs.             |
| Infrastructure Mapping | Network/nodes  | Auto-discover services and dependencies across your cloud environment. |
| Incident Response      | Shield         | Automated runbooks and escalation policies cut MTTR by half.           |
| Cost Optimization      | Chart/trending | Identify idle resources and right-size infrastructure to reduce spend. |

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## 4. Social Proof / Metrics Band

**Layout:** Horizontal band with dark background and large numbers.

| Metric          | Value       |
| --------------- | ----------- |
| Uptime SLA      | 99.99%      |
| Metrics Tracked | 2B+ per day |
| Customers       | 1,200+      |
| MTTR Reduction  | 47%         |

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## 5. Pricing Section

**Section Title (H2):** Transparent Pricing for Every Team

**Layout:** 3-column pricing cards. Middle card (Pro) is highlighted.

### Starter — $29/mo

- Up to 10 hosts
- 5 custom dashboards
- Email alerts
- 7-day data retention
- Community support
- CTA: "Start Free"

### Pro — $99/mo (Most Popular)

- Up to 100 hosts
- Unlimited dashboards
- Multi-channel alerts (Slack, PagerDuty, email)
- 30-day data retention
- Priority support
- CTA: "Start Free Trial"

### Enterprise — Custom

- Unlimited hosts
- SSO and SAML
- 90-day data retention
- Dedicated account manager
- Custom SLAs
- CTA: "Contact Sales"

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## 6. Testimonials Section

**Section Title (H2):** Trusted by Engineering Teams Worldwide

**Layout:** 3 testimonial cards.

| Name          | Role                      | Company   | Quote                                                                                                              |
| ------------- | ------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------ |
| Sarah Chen    | VP of Engineering         | ScaleGrid | "CloudPulse cut our incident response time from 45 minutes to under 10. The dashboards are the best we have used." |
| Marcus Rivera | Site Reliability Engineer | DataForge | "We evaluated five monitoring platforms. CloudPulse was the only one that mapped our microservices automatically." |
| Priya Patel   | CTO                       | NovaBuild | "The alert routing alone saved our on-call team dozens of hours per month. Worth every cent."                      |

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## 7. CTA / Contact Section

**Section Title (H2):** Ready to See CloudPulse in Action

**Body copy:** Start your 14-day free trial. No credit card required. Full access to Pro features.

**CTA:** "Start Your Free Trial" (large Primary button)

**Secondary:** "Or talk to our team" (text link)

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## 8. Footer

**Layout:** 4-column grid.

- **Column 1 — Brand:** CloudPulse logo text, one-line description, copyright.
- **Column 2 — Product:** Features, Pricing, Integrations, Changelog.
- **Column 3 — Company:** About, Careers, Blog, Contact.
- **Column 4 — Legal and Social:** Privacy Policy, Terms of Service, Status Page. Social icons: Twitter/X, LinkedIn, GitHub.

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## SEO Metadata

- **Title:** CloudPulse — Cloud Monitoring for Modern Engineering Teams
- **Meta description:** Monitor your cloud infrastructure in real time with CloudPulse. Intelligent alerts, custom dashboards, and automated incident response for engineering teams.
- **OG Title:** CloudPulse — Monitor Smarter, Respond Faster
- **OG Description:** Real-time cloud monitoring with intelligent alerts and actionable dashboards.
- **Canonical:** https://cloudpulse.dev
- **JSON-LD:** Organization schema with name, url, description, and sameAs social links.

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## Content Rules (from Brand Guidelines)

- No filler words (very, really, just, basically, actually, simply, literally, quite, rather).
- No exclamation marks.
- All headings in Title Case.
- Product name always "CloudPulse" — one word, two capitals.
- Only brand palette colors.
- System font stack, no external dependencies.
