# NightOwl — Product Brief

## What is NightOwl?

NightOwl is a sleep tracking platform designed specifically for knowledge workers. It helps people who work demanding cognitive jobs understand how their sleep patterns affect their productivity, focus, and decision-making quality.

## Target audience

- Software engineers, data scientists, researchers, writers, and other knowledge workers
- Ages 25-45, tech-savvy but not necessarily health-tech users
- People who suspect their sleep affects their work but lack data to prove it
- Remote workers with irregular schedules

## Core value proposition

"Sleep smarter, think sharper." NightOwl connects sleep quality to work performance, giving knowledge workers actionable insights — not just sleep scores.

## Key features (for website content)

1. **Smart Sleep Tracking** — Passive tracking via phone/wearable, no manual logging
2. **Cognitive Performance Correlation** — Links sleep data to focus time, code quality, writing output
3. **Team Insights** (for managers) — Anonymous aggregate sleep health for distributed teams
4. **Personalized Recommendations** — AI-driven suggestions based on your chronotype and work schedule
5. **Integration Hub** — Connects with GitHub, Linear, Notion, Google Calendar, Slack

## Brand personality

- Intelligent but approachable
- Data-driven but not clinical
- Modern and minimal
- Dark-mode-first aesthetic (fitting for a sleep product)
- Trustworthy with personal health data

## Website requirements

The marketing website should:

- Clearly communicate the product value to knowledge workers
- Include all standard marketing sections (hero, features, social proof, pricing, CTA)
- Be production-quality: responsive, accessible, performant
- Feel premium and trustworthy
- Work as a real deployable site, not a prototype

## What is NOT specified (intentionally)

- Technology stack (framework, CSS approach, hosting)
- Visual design (colors, typography, layout)
- Content copy (headlines, descriptions, testimonials)
- Number of pages vs single-page
- Animation/interaction approach

These decisions should emerge from the design and development process.
