# CloudPulse Marketing Website — Requirements Document

**Project:** CloudPulse Marketing Website
**Document Version:** 1.0
**Date:** 2026-04-15
**Deliverable:** Single `index.html` file with all CSS inlined (no external stylesheets, no external JavaScript libraries, no CDN dependencies)

---

## 1. Project Overview

CloudPulse is a cloud infrastructure monitoring platform. This document specifies the requirements for a public-facing marketing website delivered as a single self-contained `index.html` file. The site must communicate CloudPulse's value proposition, feature set, pricing structure, and social proof to prospective customers. All styling must be written as inline CSS within a `<style>` block inside the HTML document. No external fonts, icon libraries, CSS frameworks, or JavaScript frameworks are permitted.

---

## 2. Technical Constraints

- **Deliverable format:** One file — `index.html`
- **Styling:** All CSS must be contained within a `<style>` block in the `<head>` of the document. No `style` attributes on individual elements, no `<link>` tags referencing external stylesheets.
- **JavaScript:** Vanilla JavaScript only, written in a `<script>` block within the document. No external libraries.
- **External dependencies:** None. The file must render correctly with no network access.
- **Fonts:** System font stack only (e.g., `-apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif`).
- **Images:** SVG inline or CSS-generated shapes only. No `<img>` tags referencing external URLs.
- **Minimum total character count:** 5000 characters of rendered visible content across all sections.
- **HTML version:** HTML5 with proper `<!DOCTYPE html>` declaration.

---

## 3. Brand Specification

| Token                 | Value                                       |
| --------------------- | ------------------------------------------- |
| Primary brand color   | `#2563EB` (Blue 600)                        |
| Primary dark variant  | `#1D4ED8` (Blue 700, used for hover states) |
| Primary light variant | `#DBEAFE` (Blue 100, used for backgrounds)  |
| Neutral dark          | `#111827` (Gray 900, body text)             |
| Neutral mid           | `#6B7280` (Gray 500, secondary text)        |
| Neutral light         | `#F9FAFB` (Gray 50, section backgrounds)    |
| White                 | `#FFFFFF`                                   |
| Success accent        | `#10B981` (Emerald 500)                     |
| Warning accent        | `#F59E0B` (Amber 500)                       |
| Border color          | `#E5E7EB` (Gray 200)                        |

The primary brand color `#2563EB` must appear in the navigation bar, CTA buttons, active states, pricing tier highlights, and any decorative accents throughout the page.

---

## 4. Required Sections

### 4.1 Navigation Bar

The navigation bar must be fixed to the top of the viewport and remain visible during scroll.

**Content requirements:**

- CloudPulse logo/wordmark rendered in text using the brand primary color `#2563EB` and a bold weight, optionally accompanied by a simple inline SVG icon
- Navigation anchor links to each major section of the page: Features, Pricing, Testimonials, Integrations, FAQ
- A "Get Started" CTA button styled with the primary brand color
- A "Log In" text link in a secondary style

**Behavior requirements:**

- On mobile viewports (less than 768px wide), the navigation links and buttons must collapse into a hamburger menu toggle
- The hamburger toggle must be keyboard-operable and must show/hide the navigation links via JavaScript
- The navigation bar background must be white with a bottom border or box shadow to separate it from page content
- Anchor links must use smooth scrolling (`scroll-behavior: smooth` on the `html` element or equivalent JavaScript)

**Accessibility requirements:**

- The nav landmark must use the `<nav>` element with `aria-label="Main navigation"`
- The hamburger toggle button must have an `aria-label` of "Toggle navigation menu" and `aria-expanded` set dynamically via JavaScript
- All anchor links must have visible focus indicators

---

### 4.2 Hero Section

The hero section is the first full-width section below the navigation bar and serves as the primary value proposition statement.

**Content requirements:**

- A primary headline (rendered as `<h1>`) of substantial length, e.g.: "Monitor Every Corner of Your Cloud Infrastructure — In Real Time"
- A subheadline paragraph (60–120 words) elaborating on the platform's core value: unified visibility, instant alerting, and actionable intelligence across AWS, Azure, and GCP
- A primary CTA button labeled "Start Free Trial" linking to `#pricing`, styled with background `#2563EB`, white text, rounded corners, and a visible hover state darkening to `#1D4ED8`
- A secondary CTA button or link labeled "Watch Demo" styled as an outlined or ghost button
- A visual element — either an inline SVG dashboard illustration, abstract geometric shapes, or a CSS-rendered mock UI panel — conveying a monitoring dashboard aesthetic
- Trust indicators: at least three short phrases such as "No credit card required", "14-day free trial", "Cancel anytime"

**Layout requirements:**

- The hero background must use the brand primary color `#2563EB` or a dark gradient incorporating it, with white or near-white text
- The section must be a minimum of 80vh tall
- On desktop (768px and above), the text content and visual element must be displayed side by side using CSS flexbox or grid
- On mobile, the visual element may be hidden or stacked below the text

---

### 4.3 Features Section

The features section communicates the platform's core capabilities through a grid of feature cards.

**Content requirements:**

The section must include a section heading (e.g., "Everything You Need to Monitor Your Infrastructure") and a brief introductory paragraph, followed by a grid of **at least 6 feature cards**. Each feature card must contain:

- An icon (inline SVG or CSS-drawn shape) representing the feature
- A feature title (rendered as `<h3>`)
- A descriptive paragraph of at least 30 words explaining the feature's value

The six required features, with their minimum descriptive content, are:

1. **Real-Time Monitoring** — Continuous polling and streaming telemetry from all connected cloud services, with sub-second latency data pipelines delivering live metrics to your dashboards. Never miss a spike, dip, or anomaly in CPU, memory, network throughput, or disk I/O.

2. **Intelligent Alerting** — Configurable threshold-based and anomaly-detection alerts delivered via email, Slack, PagerDuty, or webhook. Define escalation policies, on-call schedules, and alert suppression windows to eliminate noise and ensure the right person is notified at the right time.

3. **Custom Dashboards** — Drag-and-drop dashboard builder with over 50 widget types including time-series charts, heat maps, topology maps, and SLO burn-rate indicators. Share dashboards across teams or embed them in internal portals using the embed API.

4. **Multi-Cloud Support** — Native integrations with Amazon Web Services, Microsoft Azure, and Google Cloud Platform. Normalize metrics from disparate providers into a single unified data model, enabling true cross-cloud comparison and consolidated billing visibility.

5. **Team Collaboration** — Role-based access control, shared annotation timelines, and incident war-room functionality built directly into the platform. Invite unlimited read-only viewers on all paid plans. Manage team permissions at the organization, project, or dashboard level.

6. **API Access** — A fully documented REST and GraphQL API with SDKs available for Python, Node.js, Go, and Ruby. Automate dashboard provisioning, programmatically manage alert rules, and pipe metrics into your own data warehouse or BI tooling.

**Layout requirements:**

- Cards must be arranged in a CSS grid: 1 column on mobile, 2 columns on tablet (min-width 640px), 3 columns on desktop (min-width 1024px)
- Each card must have a white background, a subtle border or box shadow, rounded corners (8px minimum), and internal padding of at least 24px
- Icon elements must use the brand primary color `#2563EB`
- Card hover state must apply a subtle elevation change (increased box shadow) or a top border in the brand primary color

---

### 4.4 Pricing Section

The pricing section presents three subscription tiers to guide conversion decisions.

**Content requirements:**

Section heading (e.g., "Simple, Transparent Pricing") and a short paragraph noting the free trial offer. Three pricing cards as follows:

**Starter Tier**

- Name: "Starter"
- Price: "$29/month" (with "per workspace" annotation)
- Description: Ideal for small teams and solo practitioners monitoring a limited number of services
- Feature list (minimum 5 items): Up to 5 monitored hosts, 7-day metrics retention, 10 alert rules, email notifications only, community support
- CTA button: "Start Free Trial"

**Pro Tier** (highlighted as recommended)

- Name: "Pro"
- Price: "$99/month" (with "per workspace" annotation)
- Description: Built for growing engineering teams that need advanced alerting and collaboration features
- Feature list (minimum 7 items): Up to 50 monitored hosts, 90-day metrics retention, unlimited alert rules, multi-channel notifications (Slack, PagerDuty, webhook), custom dashboards, team collaboration features, priority email support
- Visual distinction: This card must be visually elevated — use brand primary color `#2563EB` for the card header background or border, a "Most Popular" badge, and a slightly larger card or drop shadow
- CTA button: "Start Free Trial" (styled with brand primary color)

**Enterprise Tier**

- Name: "Enterprise"
- Price: "Custom" (no fixed price shown)
- Description: For large organizations requiring unlimited scale, SSO, dedicated support, and compliance features
- Feature list (minimum 6 items): Unlimited monitored hosts, unlimited metrics retention, custom data ingestion pipelines, SSO/SAML integration, SLA-backed uptime guarantee, dedicated customer success manager
- CTA button: "Contact Sales"

**Layout requirements:**

- Three cards side by side on desktop, stacked on mobile
- Pro card must be visually differentiated from the other two (larger, highlighted border, badge)

---

### 4.5 Testimonials Section

The testimonials section provides social proof through customer quotes.

**Content requirements:**

Section heading (e.g., "Trusted by Engineering Teams Worldwide") and at least **3 customer testimonials**. Each testimonial must include:

- A full quote of at least 30 words in quotation marks
- The customer's full name
- The customer's job title
- The customer's company name
- A CSS-rendered avatar (initials in a colored circle) in lieu of a photo

Required testimonials:

1. **Sarah Chen, Senior DevOps Engineer, Apex Systems** — "CloudPulse completely transformed how our team responds to incidents. Before, we were piecing together alerts from three different tools. Now we have a single pane of glass for all our AWS and Azure workloads. Our mean time to resolution dropped by 60% in the first month alone."

2. **Marcus Webb, VP of Infrastructure, Orbital Finance** — "The multi-cloud normalization is genuinely impressive. We run a hybrid environment spanning GCP and AWS, and CloudPulse is the first monitoring tool that has made it feel coherent. The custom dashboard builder is powerful enough for our most demanding engineers yet intuitive enough for our on-call rotation."

3. **Priya Nair, Platform Engineering Lead, Stackwell Inc.** — "We evaluated six monitoring platforms before choosing CloudPulse. The API access and Terraform provider sealed the deal for us — we can provision the entire monitoring stack as code. The support team is also exceptional; they responded to our integration questions within hours."

**Layout requirements:**

- Cards in a horizontal row on desktop, stacked on mobile
- Each card must have a distinct background (light gray or light blue tint) and a left border accent in the brand primary color
- Quote text must use an italic style
- Star rating (five filled stars) displayed on each card using CSS or Unicode characters

---

### 4.6 Integrations Section

The integrations section demonstrates breadth of platform support and reduces objection from prospects using specific cloud providers.

**Content requirements:**

- Section heading (e.g., "Connects to Your Entire Cloud Stack")
- A short paragraph (30–60 words) describing the integration philosophy
- Visual representation of the three major cloud providers: **AWS (Amazon Web Services)**, **Microsoft Azure**, **Google Cloud Platform (GCP)**
- Each provider must have a named label, a brief one-sentence description of what data CloudPulse pulls from that provider, and an inline SVG or CSS-styled logo/badge
- A secondary row or mention of additional integration categories: Databases (RDS, Cloud SQL, Cosmos DB), Containers (EKS, AKS, GKE), Serverless (Lambda, Azure Functions, Cloud Run), Observability (Prometheus, Grafana, Datadog import)
- A closing CTA linking to `#pricing`: "Don't see your stack? All integrations are available on every plan."

---

### 4.7 FAQ Section

The FAQ section addresses common pre-purchase objections and reduces support burden.

**Content requirements:**

Section heading "Frequently Asked Questions" and at least **5 question-and-answer pairs**. Each pair must use an `<details>` and `<summary>` element for native accordion behavior (no JavaScript required for expand/collapse).

Required questions and answers (each answer must be at least 40 words):

1. **Q: How does the 14-day free trial work?**
   A: When you sign up, your workspace is automatically placed on the Pro plan for 14 days with no credit card required. You have full access to all Pro features including unlimited alert rules, custom dashboards, and multi-channel notifications. At the end of the trial, you can choose any paid plan or continue on the free community tier.

2. **Q: Which cloud providers does CloudPulse support?**
   A: CloudPulse natively integrates with Amazon Web Services, Microsoft Azure, and Google Cloud Platform. We support over 120 individual services across these three providers, including compute, storage, networking, managed databases, serverless functions, and container orchestration platforms. New service integrations are shipped on a monthly release cadence.

3. **Q: How is pricing calculated for large environments?**
   A: Pricing is based on the number of monitored hosts (virtual machines, container nodes, or bare-metal servers) within your workspace. Serverless functions and managed services such as S3, Blob Storage, and Cloud SQL do not count toward your host limit. Enterprise customers receive custom volume pricing negotiated directly with our sales team.

4. **Q: Is CloudPulse SOC 2 Type II certified?**
   A: Yes. CloudPulse has maintained SOC 2 Type II certification since 2024. Our infrastructure is hosted exclusively in ISO 27001-certified data centers. All data in transit is encrypted with TLS 1.3 and all data at rest is encrypted with AES-256. Enterprise customers may request a copy of our latest audit report under NDA.

5. **Q: Can I export my data if I decide to leave?**
   A: Absolutely. You own your data. CloudPulse provides a full data export API and a self-service export tool in the dashboard settings that allows you to download all your metrics, alert history, and dashboard configurations in JSON or CSV format at any time. We will never hold your data hostage.

**Layout requirements:**

- Each `<details>` element must be styled with a visible border, padding, and a custom marker or chevron icon indicating open/closed state
- The open `<details>` element must have a background tint (light blue, `#DBEAFE`) to indicate the active state
- `<summary>` text must use a medium font weight and the neutral dark color

---

### 4.8 Footer

The footer closes the page with a final conversion opportunity and navigational links.

**Content requirements:**

- A final CTA block with headline (e.g., "Ready to Take Control of Your Cloud?"), a short sentence, and a "Start Free Trial" button styled with the brand primary color
- Four columns of footer links organized under headings: Product (Features, Pricing, Integrations, Changelog, Status), Company (About, Blog, Careers, Press, Contact), Resources (Documentation, API Reference, Tutorials, Community, Support), Legal (Privacy Policy, Terms of Service, Cookie Policy, GDPR, Security)
- The CloudPulse wordmark/logo in the footer
- Copyright notice: "© 2026 CloudPulse, Inc. All rights reserved."
- Social media link placeholders (Twitter/X, LinkedIn, GitHub) rendered as text links or simple SVG icons

**Layout requirements:**

- CTA block spans full width with a dark background (e.g., `#111827`) and white text, above the link columns
- Link columns displayed in a 4-column grid on desktop, 2-column on tablet, 1-column on mobile
- Footer bottom bar (copyright and social links) separated by a top border

---

## 5. Responsive Design Requirements

The site must implement a mobile-first approach. All CSS breakpoints must be defined using `min-width` media queries.

| Breakpoint       | Min-width | Layout behavior                              |
| ---------------- | --------- | -------------------------------------------- |
| Mobile (default) | 0px       | Single column, stacked layout, hamburger nav |
| Tablet           | 640px     | 2-column feature grid, 2-column footer       |
| Desktop          | 768px     | Horizontal navigation, side-by-side hero     |
| Large desktop    | 1024px    | 3-column feature grid, 3-column pricing      |

- No horizontal scrollbar must be present at any viewport width from 320px to 1920px
- Touch targets (buttons, links) must be at minimum 44x44 CSS pixels on mobile

---

## 6. Accessibility Requirements (WCAG 2.1 AA)

- All color combinations used for text must meet a contrast ratio of at least 4.5:1 (normal text) or 3:1 (large text) against their background
- All interactive elements must have a visible focus indicator with at least 3:1 contrast against adjacent colors
- All SVG icons used as meaningful graphics must have `aria-label` or `<title>` elements; decorative SVGs must have `aria-hidden="true"`
- The page must have a single `<h1>` element (in the hero section); all other headings must follow a logical descending hierarchy (`<h2>` for section titles, `<h3>` for card titles)
- All `<section>` elements must have an `aria-labelledby` attribute pointing to the section's heading `id`
- The `<html>` element must have `lang="en"`
- Skip navigation link: A visually hidden but focusable "Skip to main content" link must be the first focusable element on the page, revealing itself on focus

---

## 7. Acceptance Criteria

The following criteria are numbered and testable. All criteria must pass for the deliverable to be accepted.

1. **Single file delivery:** The deliverable is exactly one file named `index.html`. No other files are required for the page to render correctly in a modern browser with network access disabled.

2. **No external dependencies:** Inspecting the document source reveals no `<link>` elements with `rel="stylesheet"`, no `<script src="...">` elements pointing to external URLs, and no CSS `url()` references to external resources. The page renders fully without network access.

3. **Brand color presence:** The hex value `#2563EB` (case-insensitive) appears in the `<style>` block at least 5 times, used for navigation elements, CTA buttons, feature card icons, pricing card highlights, and at least one decorative or background element.

4. **Minimum character count:** The total visible rendered text content of the page (excluding HTML tags, CSS, and JavaScript) is at minimum 5000 characters, as measured by extracting all text nodes from the rendered DOM.

5. **Navigation bar fixed position:** The navigation bar remains anchored to the top of the viewport when the page is scrolled to the bottom. Verified by scrolling to the bottom of the page and confirming the nav is still visible.

6. **All 6 feature cards present:** The features section contains at least 6 cards, each with a title and a descriptive paragraph. The following feature names (or clear equivalents) are all present: Real-Time Monitoring, Intelligent Alerting, Custom Dashboards, Multi-Cloud Support, Team Collaboration, API Access.

7. **Three pricing tiers present:** The pricing section contains exactly three tier cards labeled "Starter", "Pro", and "Enterprise". The Pro card is visually differentiated with a highlighted border, background accent, or badge using the brand primary color. Starter shows "$29/month", Pro shows "$99/month", Enterprise shows "Custom".

8. **Three testimonials present:** The testimonials section contains at least 3 distinct testimonial cards, each containing a quote of at least 30 words, a customer name, a job title, and a company name.

9. **Three cloud provider integrations:** The integrations section explicitly names and visually represents AWS (Amazon Web Services), Microsoft Azure, and Google Cloud Platform, each with at least a name label and a one-sentence description.

10. **Five FAQ accordion items:** The FAQ section contains at least 5 `<details>`/`<summary>` pairs. Each pair is functional (clicking the summary toggles the answer) without requiring JavaScript. Each answer is at least 40 words.

11. **Footer links and copyright:** The footer contains at least 10 navigational links organized under at least 2 column headings. The copyright notice "© 2026 CloudPulse, Inc." is present in the footer.

12. **Semantic HTML5 landmarks:** The rendered DOM contains the following semantic elements at least once each: `<header>`, `<nav>`, `<main>`, `<section>`, `<footer>`, `<h1>`, `<h2>`, `<h3>`. Verified using browser DevTools element inspection.

13. **Responsive mobile layout:** At a viewport width of 375px, no horizontal scrollbar is present, the navigation links are hidden and replaced by a hamburger toggle button, feature cards are displayed in a single column, and pricing cards are stacked vertically.

14. **WCAG AA color contrast:** The primary CTA button (`#2563EB` background, `#FFFFFF` text) achieves a contrast ratio of at least 4.5:1. The body text (`#111827` on `#FFFFFF` background) achieves a contrast ratio of at least 4.5:1. Both verified using a browser accessibility audit or contrast checker.

15. **Skip navigation link present:** The first focusable element when tabbing from the browser address bar is a "Skip to main content" link. The link is not visually displayed until it receives keyboard focus, at which point it becomes visible and, when activated, moves focus to the `<main>` element.

16. **Hamburger menu keyboard accessible:** On a mobile viewport (375px), pressing Tab to reach the hamburger toggle button and pressing Enter or Space causes the navigation menu to expand. The `aria-expanded` attribute on the toggle button changes from `false` to `true`. Pressing the toggle again collapses the menu.

17. **Smooth scroll behavior:** Clicking any navigation anchor link (e.g., "Features", "Pricing") causes the page to scroll smoothly to the target section rather than jumping instantly. Verified in a browser that supports `scroll-behavior: smooth`.

18. **Hero section minimum height:** The hero section has a rendered height of at least 80% of the viewport height (80vh) on a 1280x800 desktop viewport.

19. **Professional visual quality:** The page has consistent spacing (section padding of at least 64px top and bottom), consistent border-radius on cards (at least 8px), a coherent typographic scale (at least 3 distinct font sizes used for headings, subheadings, and body), and no visible layout overflow, clipping, or misalignment on viewports of 375px, 768px, and 1280px width.

---

## 8. Out of Scope

The following items are explicitly excluded from this deliverable:

- Backend functionality, form submission handling, or any server-side processing
- Actual authentication, sign-up, or payment flows (CTA buttons may link to `#pricing` or `#` as placeholders)
- Real data integrations or live API calls
- Animation libraries or JavaScript-driven scroll animations (CSS transitions are permitted)
- Browser support for Internet Explorer or legacy Edge (Chromium Edge, Firefox, and Safari are required)
- A/B testing scripts or analytics tracking pixels

---

## 9. Delivery Checklist

Before submission, the developer must verify:

- [ ] File is named `index.html` and opens correctly by double-clicking (file:// protocol)
- [ ] No console errors appear when opening in Chrome DevTools
- [ ] Chrome Lighthouse accessibility score is 90 or above
- [ ] Chrome Lighthouse performance score is 80 or above (no external resource blocking)
- [ ] All 19 acceptance criteria above have been manually tested and pass
- [ ] The file has been validated against the W3C HTML validator with no errors (warnings are acceptable)
- [ ] Total file size is under 500KB
