# CloudPulse Marketing Website - Requirements Document

## Executive Summary

CloudPulse is a cloud monitoring SaaS platform focused on providing real-time cloud infrastructure visibility. This requirements document outlines the specifications for a professional, high-converting marketing website that reflects our brand identity and communicates value to potential customers.

## 1. Project Objectives

### Primary Goals

1. Establish professional brand presence
2. Communicate core value propositions
3. Provide clear call-to-action for trials/demos
4. Build trust through social proof and feature clarity
5. Optimize for search and conversion

### Target Audience

- Cloud architects and DevOps engineers
- Cloud team leads and managers
- Organizations managing multi-cloud infrastructure
- Technical decision makers

## 2. Content Requirements

### Hero Section

- Clear, compelling headline articulating core value
- Subheading explaining real-time monitoring benefits
- Primary CTA button: "Start Free Trial"
- Secondary CTA: "View Demo"
- Professional background (gradient or subtle imagery)

### Features Section

- 4-6 key features showcasing differentiators
- Icon + heading + description format
- Features should include:
  - Real-time monitoring across multiple cloud providers
  - Intelligent alerting and notifications
  - Cross-region visibility
  - Performance analytics and insights
  - Easy integration
  - 24/7 reliability and uptime monitoring

### How It Works / Benefits

- 3-step process explanation
- Visual representation of workflow
- Benefits clearly articulated

### Social Proof / Trust Indicators

- Customer testimonials (2-3)
- Trust badges (security, certifications)
- Key metrics (uptime %, customers, regions monitored)

### Pricing Section

- Clear pricing tiers
- Feature comparison
- CTA for each tier

### Footer

- Contact information
- Quick links
- Social media links
- Legal links

## 3. Technical Requirements

### Performance

- Page load time: < 3 seconds
- Lighthouse Performance score: ≥ 85
- Lighthouse Accessibility score: ≥ 95
- Lighthouse Best Practices score: ≥ 85
- Lighthouse SEO score: ≥ 90

### Accessibility

- WCAG 2.1 AA compliance minimum
- Keyboard navigation support
- Screen reader compatible
- Color contrast ratios met (4.5:1 for normal text)
- Proper heading hierarchy

### Responsiveness

- Desktop (1200px+): Full layout with multiple columns
- Tablet (768px-1199px): Optimized layout
- Mobile (< 768px): Single column, touch-friendly

### Browser Support

- Chrome/Edge (latest 2 versions)
- Firefox (latest 2 versions)
- Safari (latest 2 versions)
- Mobile browsers (iOS Safari, Chrome Mobile)

## 4. Design Requirements

### Brand Compliance

- Primary color: Electric Blue (#2563EB)
- Secondary color: Deep Blue (#1E40AF)
- Accent color: Emerald Green (#10B981)
- Neutral palette: Slate grays
- Typography: Inter or system fonts
- Logo: Proper usage per brand guidelines

### Visual Design

- Modern, clean aesthetic
- Consistent spacing and alignment (8px grid)
- Professional imagery
- Proper contrast and readability
- Proper use of whitespace

## 5. Testing Requirements

### Unit/Integration Testing

- All interactive elements tested
- Form validation tested
- Link functionality verified

### E2E Testing (Playwright)

Must cover:

- Page loads successfully
- Navigation works correctly
- CTAs are clickable and functional
- Forms submit properly
- Responsive behavior on different viewports
- Dark mode toggle (if implemented)
- Email signup validation
- Smooth scrolling to sections

### Performance Testing

- Lighthouse audit: ≥ 85 performance score
- Accessibility audit: ≥ 95 score
- Core Web Vitals optimized

### Visual Regression Testing

- Screenshots on desktop, tablet, mobile
- Brand colors rendered correctly
- Typography appears as designed
- No unintended layout shifts

## 6. Content Standards

### Tone of Voice

- Professional but approachable
- Technically credible
- Action-oriented CTAs
- Clear benefit-driven messaging

### Messaging Hierarchy

1. What is CloudPulse? (Hero)
2. What problems does it solve? (Features/Benefits)
3. How does it work? (How It Works)
4. Why trust us? (Social Proof)
5. What are the options? (Pricing)
6. How do I start? (CTA)

## 7. Functional Requirements

### Navigation

- Sticky header with logo and navigation menu
- Smooth scrolling to sections
- Mobile-friendly hamburger menu
- Active state indicators

### CTAs

- "Start Free Trial" appears in multiple strategic locations
- "View Demo" option for users wanting more info
- "Learn More" buttons on features
- Email signup in footer

### Forms

- Email signup form with validation
- Contact form (optional)
- Proper error handling and success messages

### Interactive Elements

- Hover states on buttons and links
- Loading states for forms
- Success/error messages
- Smooth transitions and animations

## 8. SEO Requirements

- Proper meta tags and descriptions
- H1 tags (one per page)
- Semantic HTML structure
- Mobile-friendly (responsive design)
- Fast load times
- Proper image alt text
- Schema markup for organization/product

## 9. Acceptance Criteria

### Must Have

- [ ] Single index.html file containing entire site
- [ ] Responsive design working on all breakpoints
- [ ] All images load properly
- [ ] All links functional
- [ ] Brand colors applied correctly
- [ ] Professional typography hierarchy
- [ ] Lighthouse audit passing (85+ performance, 95+ accessibility)
- [ ] E2E tests passing (Playwright)
- [ ] Valid HTML5
- [ ] Brand compliance verified

### Should Have

- [ ] Smooth animations/transitions
- [ ] Dark mode toggle
- [ ] Mobile menu animation
- [ ] Testimonial carousel
- [ ] Interactive feature demos

### Nice to Have

- [ ] Video background
- [ ] Advanced animations
- [ ] Live chat widget
- [ ] Newsletter subscription with verification

## 10. Constraints

- Single index.html file (no separate files)
- All CSS/JavaScript inline
- Images as data URIs or optimized externals
- No external dependencies beyond standard libraries
- Must work without JavaScript (graceful degradation)
- Must be self-contained deployment

## 11. Success Metrics

- Page load time < 3 seconds
- Bounce rate indication: Clear value proposition
- Conversion rate: CTAs placed strategically
- User engagement: Time on page metrics
- SEO rankings: Proper structure and metadata
- Accessibility compliance: WCAG 2.1 AA
- Code quality: Clean, maintainable, documented

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**Document Version:** 1.0
**Last Updated:** April 15, 2026
**Status:** Approved for Development
