# CloudPulse Marketing Website — Content Brief

## SEO Metadata

```html
<title>CloudPulse — Monitor Smarter, Respond Faster | Cloud Monitoring for DevOps</title>
<meta
  name="description"
  content="CloudPulse is the cloud monitoring platform built for engineering teams and DevOps professionals. Real-time alerts, intelligent dashboards, and seamless integrations. Start your free trial today."
/>
<meta
  name="keywords"
  content="cloud monitoring, DevOps monitoring, infrastructure monitoring, real-time alerts, cloud observability, SaaS monitoring"
/>
```

### JSON-LD Structured Data

```json
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "CloudPulse",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web",
  "description": "Cloud monitoring platform for engineering teams and DevOps professionals.",
  "offers": {
    "@type": "AggregateOffer",
    "lowPrice": "0",
    "highPrice": "99",
    "priceCurrency": "USD"
  }
}
```

### Open Graph

```html
<meta property="og:title" content="CloudPulse — Monitor Smarter, Respond Faster" />
<meta
  property="og:description"
  content="Real-time cloud monitoring for engineering teams. Start free."
/>
<meta property="og:type" content="website" />
```

---

## Accessibility Requirements (WCAG 2.1 AA)

- All images must have descriptive `alt` text.
- Color contrast ratios must meet 4.5:1 for normal text, 3:1 for large text.
- All interactive elements must be keyboard-accessible with visible focus states.
- Use semantic HTML5 elements (`<nav>`, `<main>`, `<section>`, `<article>`, `<footer>`).
- ARIA labels on icon-only buttons and navigation landmarks.
- Skip-to-content link for keyboard users.
- Form inputs must have associated `<label>` elements.
- Reduced motion preference respected via `prefers-reduced-motion`.

---

## Section 1: Navigation

### Content

- Logo: "CloudPulse" text with a pulse/activity icon (SVG or Unicode ◆).
- Nav links: Features, Pricing, Testimonials, FAQ
- CTA button: "Start Free Trial"
- Mobile: Hamburger menu with slide-in drawer.

### Behavior

- Sticky on scroll with backdrop blur.
- Active section highlighted in nav.
- Smooth scroll to sections on click.

---

## Section 2: Hero

### Content

- **Badge:** "Trusted by 2,000+ engineering teams"
- **Headline:** "Monitor smarter, respond faster."
- **Subheadline:** "CloudPulse gives your engineering team real-time visibility into every layer of your cloud infrastructure. Detect anomalies before they become outages."
- **Primary CTA:** "Get Started Free" → links to #pricing
- **Secondary CTA:** "See How It Works" → links to #features
- **Visual:** Abstract animated gradient orb or pulsing rings representing monitoring.

### Design Notes

- Full-viewport height on desktop.
- Gradient background using primary-to-secondary colors.
- Headline animates in on load (fade-up).

---

## Section 3: Logos / Social Proof Bar

### Content

- **Label:** "Trusted by teams at"
- **Logos (text-based):** Stripe, Vercel, Datadog, Shopify, Twilio, HashiCorp
- Displayed in a horizontal row, grayscale, subtle opacity.

---

## Section 4: Features

### Section Header

- **Overline:** "Features"
- **Headline:** "Everything you need to keep your systems running."
- **Subheadline:** "From real-time metrics to intelligent alerting, CloudPulse has you covered."

### Feature Cards (6 cards, 3x2 grid)

1. **Real-Time Dashboards**
   Icon: 📊 (chart)
   Description: "Visualize your entire infrastructure in real time. Custom dashboards that update in milliseconds, not minutes."

2. **Intelligent Alerts**
   Icon: 🔔 (bell)
   Description: "Reduce alert fatigue with ML-powered anomaly detection. Get notified about what matters, when it matters."

3. **Multi-Cloud Support**
   Icon: ☁️ (cloud)
   Description: "AWS, Azure, GCP — monitor all your cloud providers from a single pane of glass. No silos, no blind spots."

4. **Log Aggregation**
   Icon: 📋 (clipboard)
   Description: "Search and analyze billions of log lines in seconds. Correlate logs with metrics for faster root-cause analysis."

5. **Uptime Monitoring**
   Icon: ✅ (check)
   Description: "Monitor endpoints from 30+ global locations. Get instant alerts when your services go down, with detailed incident timelines."

6. **Team Collaboration**
   Icon: 👥 (people)
   Description: "Share dashboards, annotate incidents, and coordinate responses. Built for teams, not individuals."

### Design Notes

- Cards with hover lift effect and subtle border.
- Icons are decorative; descriptions carry the meaning (accessibility).

---

## Section 5: Stats / Metrics Bar

### Content

- "99.99% Uptime SLA"
- "500M+ Events/Day Processed"
- "150+ Integrations"
- "< 30s Alert Latency"

### Design

- Horizontal bar, dark background.
- Numbers animate on scroll (count-up).

---

## Section 6: Pricing

### Section Header

- **Overline:** "Pricing"
- **Headline:** "Simple, transparent pricing."
- **Subheadline:** "No hidden fees. No surprises. Start free and scale as you grow."

### Pricing Tiers (3 cards)

1. **Starter** — Free
   - Up to 5 hosts
   - 1-day data retention
   - Basic dashboards
   - Email alerts
   - Community support
   - CTA: "Get Started Free"

2. **Pro** — $49/month _(highlighted as "Most Popular")_
   - Up to 50 hosts
   - 30-day data retention
   - Custom dashboards
   - Multi-channel alerts (Slack, PagerDuty, email)
   - Priority support
   - API access
   - CTA: "Start Free Trial"

3. **Enterprise** — $99/month
   - Unlimited hosts
   - 1-year data retention
   - Advanced analytics & ML
   - SSO & RBAC
   - Dedicated account manager
   - Custom SLA
   - CTA: "Contact Sales"

### Design Notes

- Pro card elevated/highlighted with gradient border.
- All cards same height, aligned features.

---

## Section 7: Testimonials

### Section Header

- **Overline:** "Testimonials"
- **Headline:** "Loved by engineering teams worldwide."

### Testimonials (3 cards)

1. **Sarah Chen**, VP of Engineering at ScaleGrid

   > "CloudPulse cut our incident response time by 60%. The intelligent alerting alone is worth the price of admission."

2. **Marcus Rodriguez**, SRE Lead at NovaPay

   > "We migrated from three different monitoring tools to CloudPulse. One dashboard, full visibility, half the cost."

3. **Aisha Patel**, DevOps Manager at CloudKitchens
   > "The multi-cloud support is a game changer. We monitor AWS and GCP side by side without any context switching."

### Design Notes

- Cards with quote marks, avatar placeholder (initials circle), name, and title.
- Subtle background color for section contrast.

---

## Section 8: FAQ

### Section Header

- **Overline:** "FAQ"
- **Headline:** "Frequently asked questions."

### Questions & Answers

1. **How does the free trial work?**
   "Sign up with your email and start monitoring up to 5 hosts immediately. No credit card required. Your trial includes full access to Pro features for 14 days."

2. **Can I switch plans later?**
   "Absolutely. Upgrade or downgrade at any time from your account settings. Changes take effect immediately, and we prorate your billing."

3. **What integrations do you support?**
   "CloudPulse integrates with 150+ tools including Slack, PagerDuty, Jira, GitHub, AWS, Azure, GCP, Datadog, and more. Check our integrations page for the full list."

4. **Is my data secure?**
   "Yes. CloudPulse is SOC 2 Type II certified. All data is encrypted at rest (AES-256) and in transit (TLS 1.3). We offer data residency options for EU customers."

5. **Do you offer on-premise deployment?**
   "Our Enterprise plan includes hybrid deployment options. Contact our sales team to discuss your specific requirements."

### Design Notes

- Accordion-style with smooth expand/collapse animation.
- Only one item open at a time.

---

## Section 9: CTA Banner

### Content

- **Headline:** "Ready to monitor smarter?"
- **Subheadline:** "Join 2,000+ teams who trust CloudPulse to keep their systems running."
- **CTA:** "Start Your Free Trial"

### Design

- Gradient background (primary to secondary).
- Centered text, bold headline.

---

## Section 10: Footer

### Content

- **Logo:** CloudPulse
- **Columns:**
  - Product: Features, Pricing, Integrations, Changelog
  - Company: About, Blog, Careers, Contact
  - Resources: Documentation, API Reference, Status Page, Community
  - Legal: Privacy Policy, Terms of Service, Cookie Policy
- **Bottom bar:** "© 2026 CloudPulse. All rights reserved."
- **Social links:** Twitter, GitHub, LinkedIn (text or simple icons)

### Design Notes

- Dark background (`#0F172A`).
- Light text, subtle link hover effects.
- 4-column layout on desktop, stacked on mobile.
