# Brand Guidelines — CloudPulse

## Product Name

CloudPulse (always capitalize both words, no space variant)

## Tagline

"Monitor smarter, respond faster."

## Brand Voice

- **Professional**: No slang, no exclamation marks in body copy
- **Concise**: Under 20 words per sentence average
- **Action-oriented**: CTAs use strong verbs (Get, Start, Deploy, Monitor)
- **Confident**: No hedging words (maybe, might, possibly, perhaps)

## Filler Words to Avoid

very, really, just, basically, actually, simply, literally, quite, rather

## CTA Style

- Use imperative verbs: "Start monitoring", "Get started", "Deploy now"
- Never passive voice in CTAs
- Maximum 4 words per CTA button

## Heading Style

- Title Case for all headings (capitalize first letter of each major word)
- No periods at end of headings
- No exclamation marks

## Color Palette (for reference)

- Primary: #2563EB (blue)
- Secondary: #7C3AED (purple)
- Accent: #10B981 (green)
- Dark: #1E293B
- Light: #F8FAFC

## Typography

- Headings: Inter (sans-serif)
- Body: Inter (sans-serif)
- Code: JetBrains Mono (monospace)
