# CloudPulse Marketing Website — Product Requirements Document

**Document Version:** 1.0
**Date:** 2026-04-15
**Author:** Product Management
**Status:** Approved for Development

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## 1. Overview

### 1.1 Product Summary

CloudPulse is a cloud infrastructure monitoring and observability platform targeting DevOps teams, SREs, and engineering organizations managing multi-cloud environments. The marketing website serves as the primary top-of-funnel conversion surface, communicating the product's value proposition, pricing, and social proof to prospective customers.

### 1.2 Goals

- Clearly communicate the CloudPulse value proposition to engineering and DevOps decision-makers.
- Drive trial sign-ups and demo requests through strategically placed calls-to-action.
- Establish trust and credibility through customer testimonials, integration logos, and professional design.
- Achieve WCAG 2.1 AA accessibility compliance to ensure inclusivity and reduce legal risk.
- Deliver a self-contained, dependency-free file for maximum portability and performance.

### 1.3 Technical Constraints

- The entire website must be delivered as a **single `index.html` file**.
- All CSS must be **inline** (within `<style>` tags inside the HTML file). No external stylesheets, CDN links, or `@import` rules referencing external sources.
- No JavaScript frameworks, external fonts, or third-party libraries. Any JavaScript must be embedded directly in the file.
- The file must be valid, standards-compliant HTML5.
- Total character count of the file must be **at least 5,000 characters**.

---

## 2. Scope

### 2.1 In Scope

- A single-page marketing website (`index.html`) with all required sections listed in Section 3.
- Inline CSS implementing a mobile-first responsive layout.
- Semantic HTML5 markup with ARIA attributes where necessary.
- Brand color `#2563EB` applied throughout as the primary color.
- All copy, structure, and visual design required for a production-ready page.

### 2.2 Out of Scope

- Backend integration, form submission handling, or database connectivity.
- Analytics scripts or tracking pixels (may be added post-launch).
- CMS integration or templating systems.
- Multi-page routing or client-side navigation frameworks.

---

## 3. Section Requirements

### 3.1 Navigation Bar

**Purpose:** Provide persistent top-level navigation and brand identification.

**Requirements:**

- The navigation bar must be fixed or sticky at the top of the viewport on scroll.
- Display the **CloudPulse logo** on the left side. The logo must include the brand name as text, styled with the primary brand color `#2563EB`. An SVG icon or CSS-drawn emblem may accompany the wordmark.
- Include anchor links that scroll smoothly to each major section of the page. Required links:
  - Features
  - Pricing
  - Integrations
  - FAQ
  - (Optional) Testimonials
- Include a **primary CTA button** in the navigation (e.g., "Get Started Free" or "Start Free Trial") styled with `#2563EB` as the background color.
- On mobile viewports (below 768px), the navigation must either collapse into a hamburger menu or stack into a readable mobile layout. Links must remain accessible.
- The nav bar must have sufficient contrast between background and text to meet WCAG 2.1 AA contrast requirements (minimum 4.5:1 for normal text).

---

### 3.2 Hero Section

**Purpose:** Capture visitor attention immediately and communicate the core value proposition.

**Requirements:**

- Positioned immediately below the navigation bar as the first visible section.
- Must include:
  - A **headline** (H1): Bold, large-format text communicating the primary value proposition. Example: "Monitor Every Cloud. Instantly." The headline must be the single H1 on the page for SEO and accessibility.
  - A **subheadline** (paragraph or H2): Supporting copy expanding on the headline. Minimum 20 words. Should mention key benefits such as real-time visibility, multi-cloud support, and alerting.
  - A **primary CTA button**: Labeled "Start Free Trial" or equivalent. Must use background color `#2563EB` and white text. Must be keyboard-focusable with a visible focus ring.
  - A **secondary CTA**: A text link or ghost button (e.g., "Watch Demo" or "See How It Works") providing an alternative conversion path.
- Background may use a gradient, solid color, or a CSS-generated abstract pattern. Must not rely on external image assets.
- Hero section must be visually prominent, occupying at minimum 60vh on desktop.
- All text must meet WCAG 2.1 AA contrast requirements against the background.

---

### 3.3 Features Section

**Purpose:** Detail the capabilities of CloudPulse to educate prospective customers.

**Requirements:**

- Section heading (H2): e.g., "Everything You Need to Monitor Your Cloud Infrastructure"
- Display **at least 6 feature cards** in a responsive grid layout (2 or 3 columns on desktop, 1 column on mobile).
- Each feature card must include:
  - An **icon or visual indicator** (CSS-drawn shape, Unicode symbol, or inline SVG).
  - A **feature title** (H3).
  - A **description** of at least 20 words explaining the feature and its benefit to the user.
- Required features (all 6 must be represented):
  1. **Real-Time Monitoring**
     Description must cover: continuous infrastructure monitoring, live metrics, sub-second latency data updates, visibility into CPU, memory, network, and storage across cloud resources.

  2. **Intelligent Alerting**
     Description must cover: threshold-based and anomaly-detection alerts, multi-channel notifications (email, Slack, PagerDuty), escalation policies, and alert suppression/silencing.

  3. **Custom Dashboards**
     Description must cover: drag-and-drop dashboard builder, pre-built templates, shareable dashboard URLs, support for multiple visualization types (line charts, heatmaps, gauges).

  4. **Multi-Cloud Support**
     Description must cover: unified view across AWS, Azure, and Google Cloud Platform, normalized metrics across providers, single pane of glass for hybrid environments.

  5. **Team Collaboration**
     Description must cover: role-based access control (RBAC), shared dashboards, incident annotations, team workspaces, audit logs, and SSO/SAML support.

  6. **API Access**
     Description must cover: RESTful API and webhooks, Terraform and Pulumi provider support, CLI tooling, programmatic alert management, and OpenAPI/Swagger documentation.

- Cards must have a visible border or shadow on hover to indicate interactivity or visual depth.
- Section must use `id="features"` for anchor link navigation.

---

### 3.4 Pricing Section

**Purpose:** Present transparent pricing options to reduce friction in the buyer journey.

**Requirements:**

- Section heading (H2): e.g., "Simple, Transparent Pricing"
- Subheading paragraph: Brief copy encouraging sign-up or noting a free trial period.
- Display **3 pricing tiers** side by side on desktop, stacked on mobile.
- Each tier must include:
  - **Tier name** (H3)
  - **Price** (monthly cost, prominently displayed)
  - **Billing note** (e.g., "per month, billed annually" or "billed monthly")
  - A **list of included features** (minimum 5 bullet points per tier)
  - A **CTA button** linking to sign-up or contact

- Required tiers:
  1. **Starter**
     - Price: $0/month or low entry price (e.g., $29/month)
     - Target: Individual developers, small teams, personal projects
     - Features must include: up to X hosts, basic alerting, community support, limited dashboard count, API access
     - CTA: "Get Started Free"

  2. **Pro**
     - Price: Mid-range (e.g., $99/month)
     - This tier must be visually highlighted as the recommended/most popular option using a badge ("Most Popular"), border highlight, or elevated card treatment using `#2563EB`.
     - Target: Growing engineering teams
     - Features must include: increased host limit, all Starter features, advanced alerting, team collaboration, integrations, priority support, custom dashboards
     - CTA: "Start Free Trial"

  3. **Enterprise**
     - Price: "Custom" or "Contact Us"
     - Target: Large organizations, regulated industries
     - Features must include: unlimited hosts, SSO/SAML, dedicated support, SLA guarantees, custom integrations, on-premise deployment option, audit logs
     - CTA: "Contact Sales"

- Section must use `id="pricing"` for anchor link navigation.
- Pricing cards must meet contrast requirements for all text and button elements.

---

### 3.5 Testimonials Section

**Purpose:** Build trust and credibility through social proof.

**Requirements:**

- Section heading (H2): e.g., "Trusted by Engineering Teams Worldwide"
- Display **at least 3 customer testimonials** in a card or quote layout.
- Each testimonial must include:
  - A **quote** (minimum 30 words) describing a specific, credible benefit experienced with CloudPulse.
  - **Customer name** (full name).
  - **Customer title and company** (e.g., "Senior SRE, Acme Corp").
  - An **avatar placeholder** — a CSS-drawn circle with initials or a stylized placeholder. No external image dependencies.
- Testimonial quotes must feel authentic and reference real product capabilities (alerting, dashboards, multi-cloud, response time improvements, cost savings, etc.).
- Layout: cards displayed in a row on desktop (2–3 columns), stacked on mobile.
- Use quotation marks or a decorative quote symbol to visually frame each testimonial.

---

### 3.6 Integrations Section

**Purpose:** Demonstrate ecosystem compatibility and reduce integration anxiety for prospects.

**Requirements:**

- Section heading (H2): e.g., "Connects With Your Entire Cloud Stack"
- Supporting paragraph describing the breadth of integrations and ease of setup.
- Display **at least 3 cloud provider integration blocks**, each including:
  - Provider logo represented as an **inline SVG or CSS-styled text badge** (no external image URLs).
  - Provider name.
  - A brief (1–2 sentence) description of what CloudPulse monitors on that provider.

- Required cloud providers:
  1. **Amazon Web Services (AWS)** — EC2, RDS, S3, Lambda, CloudWatch metrics
  2. **Microsoft Azure** — Virtual Machines, Azure Monitor, AKS, Blob Storage
  3. **Google Cloud Platform (GCP)** — Compute Engine, GKE, Cloud Storage, Stackdriver

- Optionally include secondary integrations listed as text badges or icon pills for tools such as: Datadog, PagerDuty, Slack, Terraform, Kubernetes, Prometheus. These are supplementary and must not replace the three required cloud providers.
- Section must use `id="integrations"` for anchor link navigation.

---

### 3.7 FAQ Section

**Purpose:** Address common objections and questions to reduce drop-off before conversion.

**Requirements:**

- Section heading (H2): e.g., "Frequently Asked Questions"
- Display **at least 5 FAQ items** using an accordion or static expand/collapse layout. If static (no JavaScript), all answers are always visible.
- Each FAQ item must include:
  - A **question** styled as a heading or bold text.
  - An **answer** of at least 30 words providing a clear, complete response.
- Required FAQ topics (all 5 must be addressed):
  1. **Free trial / getting started**: Explain the free trial offer, duration, and whether a credit card is required.
  2. **Supported cloud providers**: Confirm AWS, Azure, and GCP support; mention hybrid/on-premise options.
  3. **Data security and compliance**: Address encryption in transit and at rest, SOC 2 compliance, GDPR, and data residency options.
  4. **Team and seat limits**: Explain how users/seats are counted across tiers, and how to add team members.
  5. **Cancellation and contracts**: Clarify that there are no long-term contracts, explain month-to-month billing, and describe the cancellation process.

- Section must use `id="faq"` for anchor link navigation.
- If JavaScript-driven accordion is used, it must be embedded inline with no external dependencies.

---

### 3.8 Footer

**Purpose:** Provide navigation, legal information, and a final conversion opportunity.

**Requirements:**

- A **final CTA banner** immediately above or within the footer, including:
  - A headline encouraging sign-up (e.g., "Start Monitoring in Minutes").
  - A CTA button styled consistently with primary CTAs elsewhere on the page.
- Footer columns (at minimum 3 columns on desktop, stacked on mobile):
  - **Product**: Links to Features, Pricing, Integrations, Changelog (placeholder `#` links acceptable)
  - **Company**: Links to About, Blog, Careers, Press (placeholder `#` links acceptable)
  - **Support**: Links to Documentation, API Reference, Status Page, Contact (placeholder `#` links acceptable)
- **Copyright notice**: "© 2026 CloudPulse, Inc. All rights reserved."
- **Legal links**: Privacy Policy and Terms of Service (placeholder `#` links acceptable)
- Footer background must be dark (e.g., `#0f172a` or `#1e293b`) with light text for visual separation from page content.
- All footer links must have visible hover states.

---

## 4. Design and Visual Requirements

### 4.1 Brand Colors

| Role             | Hex Value | Usage                                     |
| ---------------- | --------- | ----------------------------------------- |
| Primary Brand    | `#2563EB` | Buttons, links, highlights, active states |
| Primary Dark     | `#1d4ed8` | Button hover states                       |
| Background Light | `#f8fafc` | Section alternating backgrounds           |
| Background Dark  | `#0f172a` | Footer, dark sections                     |
| Text Primary     | `#0f172a` | Body text, headings                       |
| Text Secondary   | `#64748b` | Subheadings, captions, secondary copy     |
| Border           | `#e2e8f0` | Card borders, dividers                    |
| Success          | `#10b981` | Positive indicators                       |
| White            | `#ffffff` | Button text, card backgrounds             |

### 4.2 Typography

- **Font family**: Use system font stack for zero external dependencies: `-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, sans-serif`
- **Heading scale**: H1 — 48px+ on desktop, 32px on mobile; H2 — 36px on desktop, 28px on mobile; H3 — 24px
- **Body text**: 16px minimum, 1.6 line-height
- **Small text / captions**: 14px minimum (never smaller for body content)

### 4.3 Spacing and Layout

- Use a maximum content width of `1200px` centered with `auto` margins.
- Section vertical padding: minimum `80px` on desktop, `48px` on mobile.
- Consistent 24px card padding.
- Card border-radius: 8px–12px for a modern, approachable aesthetic.
- Box shadows on cards: subtle (e.g., `0 1px 3px rgba(0,0,0,0.1), 0 4px 12px rgba(0,0,0,0.05)`).

### 4.4 Responsive Breakpoints

| Breakpoint | Width          | Layout Change                     |
| ---------- | -------------- | --------------------------------- |
| Mobile     | < 768px        | Single column, stacked navigation |
| Tablet     | 768px – 1024px | 2-column grids where applicable   |
| Desktop    | > 1024px       | Full multi-column layouts         |

---

## 5. Accessibility Requirements (WCAG 2.1 AA)

1. All images and icon elements must include descriptive `alt` attributes or `aria-label` attributes. Decorative elements must use `alt=""` or `aria-hidden="true"`.
2. All interactive elements (buttons, links) must be keyboard-navigable using the Tab key, with a clearly visible focus indicator (outline or ring) that meets contrast requirements.
3. Color must not be the sole means of conveying information. Any status, state, or meaning communicated by color must also be communicated through text or shape.
4. Text contrast ratios must meet WCAG 2.1 AA minimums: **4.5:1** for normal text, **3:1** for large text (18px+ bold or 24px+ regular).
5. All form elements (including CTA buttons) must have associated `aria-label` or visible labels.
6. The page must include a `<html lang="en">` attribute.
7. Heading hierarchy must be logical and sequential (H1 → H2 → H3), with no skipped levels.
8. The navigation landmark must use the `<nav>` element with an `aria-label="Main navigation"` attribute.
9. Each page section must use appropriate semantic HTML5 sectioning elements (`<header>`, `<main>`, `<section>`, `<footer>`) with `aria-labelledby` pointing to the section's heading where appropriate.
10. Focus order must follow a logical reading sequence matching the visual layout.
11. Minimum touch target size for interactive elements: **44x44 CSS pixels** on mobile.
12. No content may flash more than 3 times per second (no seizure-inducing animations).
13. All CSS transitions and animations must respect the `prefers-reduced-motion` media query; animations must be disabled or reduced when the user has requested reduced motion.

---

## 6. Performance Requirements

1. The single `index.html` file must load and render in under 2 seconds on a simulated 4G connection (no external resources to fetch).
2. No render-blocking resources. All CSS is inline; any JavaScript is deferred or placed before `</body>`.
3. Total file size must not exceed **500KB** without compression.
4. The page must render correctly without JavaScript enabled (progressive enhancement approach).
5. Images (if any) must be either inline SVG or CSS-generated. No base64-encoded external images are permitted unless they are brand logos.

---

## 7. SEO Requirements

1. The page must include a `<title>` tag: "CloudPulse — Real-Time Cloud Monitoring & Observability Platform"
2. The page must include a `<meta name="description">` tag of 150–160 characters summarizing the platform.
3. The page must include Open Graph meta tags: `og:title`, `og:description`, `og:type` (set to "website").
4. All anchor links in navigation must have descriptive text (no "click here" or "read more" without context).
5. The single H1 must appear above the fold and contain the primary keyword phrase.
6. Section headings (H2) must be descriptive and keyword-relevant.

---

## 8. Acceptance Criteria

The following numbered criteria must all be satisfied for the deliverable to be considered complete and accepted.

1. The deliverable is a single file named `index.html` with no external stylesheet, font, or script dependencies.
2. All CSS is contained within `<style>` tags in the `<head>` of the document. No `<link rel="stylesheet">` tags referencing external URLs are present.
3. The file contains a fixed or sticky navigation bar with the CloudPulse logo and anchor links to Features, Pricing, Integrations, and FAQ sections.
4. The navigation bar includes a CTA button using background color `#2563EB` and white (`#ffffff`) text.
5. A Hero section is present as the first visible content section, containing an H1 headline, subheadline paragraph, and at least one CTA button styled with `#2563EB`.
6. A Features section with the `id="features"` attribute contains exactly 6 or more feature cards in a responsive grid layout.
7. Each feature card contains an icon or visual indicator, an H3 title, and a description of at least 20 words.
8. All 6 required features are present: Real-Time Monitoring, Intelligent Alerting, Custom Dashboards, Multi-Cloud Support, Team Collaboration, and API Access.
9. A Pricing section with the `id="pricing"` attribute contains exactly 3 pricing tiers: Starter, Pro, and Enterprise.
10. The Pro pricing tier is visually differentiated as the recommended option, using `#2563EB` as an accent or highlight color.
11. Each pricing tier card contains a tier name, price, billing description, at least 5 feature bullet points, and a CTA button.
12. A Testimonials section contains at least 3 customer quote cards, each with a quote of at least 30 words, a customer name, and the customer's title and company.
13. Each testimonial card includes an avatar placeholder (CSS circle with initials; no external image URLs).
14. An Integrations section with the `id="integrations"` attribute displays integration blocks for AWS, Microsoft Azure, and Google Cloud Platform.
15. Each integration block includes the provider name and a 1–2 sentence description of monitored services.
16. An FAQ section with the `id="faq"` attribute contains at least 5 FAQ items, each with a question and an answer of at least 30 words.
17. All 5 required FAQ topics are addressed: free trial, supported providers, data security, team limits, and cancellation policy.
18. A Footer section contains a final CTA, at least 3 columns of navigation links, a copyright notice for 2026, and links to Privacy Policy and Terms of Service.
19. The footer uses a dark background color and light text that meets WCAG 2.1 AA contrast requirements.
20. The `<html>` element includes the `lang="en"` attribute.
21. The page uses a logical heading hierarchy with exactly one H1, and H2/H3 used appropriately throughout.
22. The `<nav>` element is present and includes `aria-label="Main navigation"`.
23. All CTA buttons are keyboard-focusable and display a visible focus ring.
24. All color combinations used for text meet the WCAG 2.1 AA minimum contrast ratio of 4.5:1 for normal-weight text under 18px and 3:1 for large text.
25. The page layout is responsive: on viewports below 768px, multi-column grids collapse to a single column, and navigation is accessible without horizontal scrolling.
26. All interactive elements have a touch target size of at least 44x44 CSS pixels.
27. The CSS includes a `@media (prefers-reduced-motion: reduce)` block that disables or reduces animations and transitions.
28. The `<head>` contains a `<title>` tag and a `<meta name="description">` tag with 150–160 characters of content.
29. The total character count of the `index.html` file is at least 5,000 characters.
30. The page renders correctly with JavaScript disabled, with all content and navigation visible.

---

## 9. Deliverable Summary

| Attribute              | Specification                                                             |
| ---------------------- | ------------------------------------------------------------------------- |
| File name              | `index.html`                                                              |
| File type              | Single self-contained HTML5 document                                      |
| External dependencies  | None                                                                      |
| CSS location           | Inline `<style>` block in `<head>`                                        |
| JavaScript             | Inline only, progressive enhancement                                      |
| Minimum file length    | 5,000 characters                                                          |
| Primary brand color    | `#2563EB`                                                                 |
| Accessibility standard | WCAG 2.1 AA                                                               |
| Responsive approach    | Mobile-first                                                              |
| Required sections      | 8 (Nav, Hero, Features, Pricing, Testimonials, Integrations, FAQ, Footer) |
| Minimum feature cards  | 6                                                                         |
| Pricing tiers          | 3 (Starter, Pro, Enterprise)                                              |
| Minimum testimonials   | 3                                                                         |
| Minimum FAQ items      | 5                                                                         |

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_End of Requirements Document_
