---
name: startup-pitch-narrative
description: |
  Creates a startup pitch narrative script covering problem, solution, market opportunity, traction, business model, team, and ask using pitch storytelling methodology. Use when the user asks about startup pitches, investor pitches, pitch decks, pitch narratives, pitch scripts, or how to pitch their startup.
  Do NOT use for sales pitch decks (use sales-pitch-deck), fundraising financial narratives (use fundraising-narrative), or brand positioning (use brand-positioning).
license: Apache-2.0
metadata:
  author: foundry-skills
  version: "1.0.0"
  tags: "entrepreneurship strategy planning presentation branding"
  category: "business-strategy"
  subcategory: "entrepreneurship"
  depends: ""
  disclaimer: "none"
  difficulty: "advanced"
---

# Startup Pitch Narrative

## When to Use

**Use this skill when:**
- User needs to pitch their startup to investors, accelerators, or grant programs
- User wants a narrative script for a 3-5 minute or 10-minute pitch
- User asks about how to structure a startup pitch or tell their founder story
- User needs to prepare for a demo day, pitch competition, or investor meeting
- User wants to translate their business plan into a compelling spoken narrative

**Do NOT use this skill when:**
- User needs a sales pitch deck for customers (use `sales-pitch-deck`)
- User needs the financial narrative for a fundraise (use `fundraising-narrative`)
- User needs brand positioning or messaging (use `brand-positioning`)
- User needs a product requirements document (use `prd-writing`)

## Process

1. **Understand the pitch context.** Ask the user for:
   - Who is the audience? (angel investors, VCs, accelerator, pitch competition, grant committee)
   - How long is the pitch? (1 minute elevator, 3-5 minute demo day, 10-minute investor meeting)
   - What stage is the company? (pre-revenue, early traction, growth)
   - What are you asking for? (investment amount, accelerator admission, partnership)
   - What traction exists? (users, revenue, pilots, waitlist, letters of intent)
   - What makes the team uniquely qualified?

2. **Apply the narrative arc.** A pitch is a story with a beginning, middle, and end. The structure follows a problem-solution-opportunity arc that creates emotional engagement before presenting data:

   **Act 1: The Problem (30% of time)**
   - Open with a hook: a specific story, statistic, or scenario that makes the problem visceral
   - Make the audience feel the problem before you describe it analytically
   - Quantify the problem: how many people experience it, how much it costs them
   - Show that the problem is getting worse (growing market, increasing pain)
   - Establish the existing alternatives and why they fail

   **Act 2: The Solution (40% of time)**
   - Introduce your solution as the natural resolution to the problem
   - Demo or describe the product in concrete terms (what the user does, what they see)
   - Show the "magic moment" -- the instant where the user gets value
   - Present traction as proof that the solution works (not just that you built something)
   - Show the business model: how you make money, unit economics
   - Present the market size: TAM, SAM, SOM with bottom-up logic

   **Act 3: The Ask (30% of time)**
   - Why now: what market or technology shift makes this the right time
   - The team: why you are the right people to build this
   - The ask: what you need and what you will do with it
   - The vision: where this goes in 5 years (paint the picture of success)
   - End with a memorable closing line that reinforces the core thesis

3. **Build each section of the narrative.**

   **The Hook (15-30 seconds):** The first sentence determines whether the audience pays attention.
   - Personal story: "When I was [role], I spent [X hours] every week [painful activity]..."
   - Shocking statistic: "[X million] people lose [$X billion] every year because..."
   - Scenario: "Imagine you are a [target user]. It is [time], and you need to [task]. You open [current solution] and..."
   - Do NOT start with: "Hi, I am [Name] and my company is [Company]. We are a [category] platform that..." This is a feature description, not a story.

   **The Problem (1-2 minutes in a 5-minute pitch):**
   - Describe the specific pain with a concrete example
   - Quantify the frequency and severity
   - Name the existing alternatives and their specific failures
   - Make the audience nod -- they should recognize the problem or immediately understand why it matters

   **The Solution (30-60 seconds):**
   - Describe what the product does in one sentence
   - Walk through the user experience in 3-4 steps
   - Show, do not tell: a live demo or product screenshot is more convincing than a description
   - Focus on the outcome the user gets, not the features you built

   **Traction (30-60 seconds):**
   - Present metrics that demonstrate product-market fit signals:
     - Users, growth rate, retention
     - Revenue, MRR, growth rate
     - Engagement metrics (frequency of use, core action completion)
     - Partnerships, pilots, letters of intent
   - Arrange traction in ascending order of impressiveness -- build momentum
   - If pre-revenue: show user engagement metrics, waitlist size, pilot results, or letters of intent
   - Traction is the single most important slide for investors. If you have it, lead with it.

   **Business Model (30 seconds):**
   - How you make money (subscription, transaction, marketplace cut, enterprise license)
   - Unit economics: CAC, LTV, gross margin (if available)
   - Pricing: what customers pay and why that price point works

   **Market Size (30 seconds):**
   - TAM (Total Addressable Market): the entire market if you captured 100%
   - SAM (Serviceable Addressable Market): the segment you can realistically reach
   - SOM (Serviceable Obtainable Market): what you can capture in the next 2-3 years
   - Use bottom-up calculation, not top-down ("The global X market is $50B"). Example: "There are [X] target customers spending [$Y] per year on this problem. Our SAM is [$Z]."

   **Why Now (15-30 seconds):**
   - Technology shift (AI, mobile, cloud infrastructure became affordable)
   - Market shift (regulatory change, generational behavior change, pandemic effect)
   - Competitor landscape shift (incumbent is vulnerable, market is consolidating)
   - If there is no compelling "why now," the audience wonders why nobody has solved this before

   **Team (30 seconds):**
   - Each founder: one sentence about relevant experience
   - Why this team: domain expertise, technical capability, previous startup experience
   - Unfair advantage: what the team knows or can access that others cannot
   - Do not list every team member's resume. Focus on why you will win.

   **The Ask (15-30 seconds):**
   - How much you are raising
   - What you will do with the money (2-3 specific milestones)
   - Timeline: "This [amount] gets us to [milestone] by [date]"
   - Close with a vision statement or memorable line

4. **Calibrate for pitch length:**
   - **1-minute elevator pitch:** Hook + Problem + Solution + Ask. No traction slide. No market size. Pure story.
   - **3-minute pitch:** Hook + Problem + Solution + Traction + Ask. Brief market and team mention.
   - **5-minute demo day:** Full narrative arc. Include all sections. Allocate time strictly.
   - **10-minute investor meeting:** Full narrative plus deeper traction, competitive landscape, and financial projections. Leave 10 minutes for Q&A after.

5. **Review and refine.** Apply these tests:
   - **The "so what" test:** After each section, would the audience say "so what?" If yes, make the stakes clearer.
   - **The grandparent test:** Could someone outside your industry understand the problem and solution?
   - **The traction test:** Is the most impressive metric positioned prominently?
   - **The confidence test:** Does the ask feel justified by the evidence presented?
   - Practice the pitch out loud at least 5 times. Cut any sentence where you stumble.

## Output Format

```
## Startup Pitch Narrative: [Company Name]

### Pitch Overview
| Field | Value |
|-------|-------|
| **Company** | [Name] |
| **One-liner** | [Single sentence: what it does and for whom] |
| **Audience** | [Investors / Accelerator / Competition] |
| **Duration** | [X minutes] |
| **Stage** | [Pre-seed / Seed / Series A] |
| **Ask** | [$X for Y% equity / $X for milestones] |

---

### Narrative Script

#### 1. The Hook [0:00 - 0:30]

[Opening line -- a story, statistic, or scenario that grabs attention]

[Transition sentence connecting the hook to the problem]

---

#### 2. The Problem [0:30 - 1:30]

[Problem description with specific example]

[Quantified impact: frequency, cost, scale]

[Existing alternatives and why they fail]:
- [Alternative 1]: [Specific failure]
- [Alternative 2]: [Specific failure]

[Transition: "So we built [Product Name]."]

---

#### 3. The Solution [1:30 - 2:30]

**One sentence:** "[Product Name] does [what] for [whom] so they can [outcome]."

**User experience walkthrough:**
1. [Step 1: User does X]
2. [Step 2: Product does Y]
3. [Step 3: User gets Z outcome]

**Magic moment:** [The instant where the value becomes obvious]

[Demo note: show live product or screenshot here if possible]

---

#### 4. Traction [2:30 - 3:15]

| Metric | Value | Growth |
|--------|-------|--------|
| [Key metric 1] | [Value] | [X% MoM / from X to Y] |
| [Key metric 2] | [Value] | [Growth] |
| [Key metric 3] | [Value] | [Growth] |

[Narrative sentence: "In [time period], we have gone from [starting point] to [current state], growing [X%] month over month."]

---

#### 5. Business Model [3:15 - 3:30]

| Field | Value |
|-------|-------|
| **Revenue model** | [Subscription / Transaction / Marketplace] |
| **Price point** | [$X per user per month] |
| **Unit economics** | [CAC: $X, LTV: $X, LTV/CAC: X:1] |

---

#### 6. Market Size [3:30 - 3:45]

| Market | Size | Basis |
|--------|------|-------|
| **TAM** | $[X] | [How calculated] |
| **SAM** | $[X] | [How calculated] |
| **SOM (3-year)** | $[X] | [How calculated] |

---

#### 7. Why Now [3:45 - 4:00]

[One or two sentences about the market shift, technology shift, or regulatory change that makes this the right time]

---

#### 8. Team [4:00 - 4:15]

| Person | Role | Relevant Background |
|--------|------|-------------------|
| [Name] | [CEO] | [One sentence: most relevant experience] |
| [Name] | [CTO] | [One sentence: most relevant experience] |

**Why us:** [One sentence about unfair advantage]

---

#### 9. The Ask [4:15 - 4:30]

"We are raising $[X] to [achieve milestone 1] and [achieve milestone 2] by [date]."

**Use of funds:**
| Category | Allocation | Milestone |
|----------|-----------|-----------|
| [Engineering] | [X%] | [What it builds] |
| [Sales/Marketing] | [X%] | [What it achieves] |
| [Operations] | [X%] | [What it enables] |

---

#### 10. Closing Line [4:30 - 5:00]

[Memorable closing that reinforces the vision. Circle back to the opening hook if possible.]

"[Company Name]: [One-line vision statement]."
```

## Rules

1. ALWAYS open with a hook, NEVER with an introduction. "Hi, I am Jane and my company is X" wastes the most valuable 10 seconds of the pitch. Open with the problem story, then introduce yourself and the company.
2. ALWAYS allocate at least 30% of the pitch to the problem. Investors invest in large, painful problems. If the audience does not feel the problem, they will not care about the solution.
3. ALWAYS include traction if any exists. Traction is the single most compelling element of a pitch. If you have users, revenue, or engagement data, it should be one of the first things the audience sees or hears.
4. NEVER use jargon or buzzwords without explanation. "We are an AI-powered, blockchain-enabled SaaS platform" communicates nothing. Describe what the user does and what outcome they get.
5. ALWAYS use bottom-up market sizing, not top-down. "The global CRM market is $80B" tells investors nothing about your opportunity. "There are 500,000 target customers spending $10,000/year on this problem, giving us a $5B SAM" is credible.
6. Keep the team section brief. Investors care about the team, but 30 seconds of relevant credentials is more effective than 2 minutes of career history. Focus on why you are uniquely positioned to solve this specific problem.
7. The ask must be specific. "We are raising $1.5M to hire 3 engineers and reach $50K MRR by December" is specific. "We need funding to grow the business" is not.
8. ALWAYS practice the pitch out loud and time it. A 5-minute pitch that runs to 7 minutes signals poor preparation. Cut ruthlessly until it fits the time slot.
9. End memorably. The last sentence is what the audience retains. Circle back to the opening hook, state the vision, or deliver a line that encapsulates the opportunity.
10. Show, do not tell. A 15-second live demo is more convincing than 2 minutes of describing the product. If a demo is not possible, use a clear product screenshot or user flow diagram.

## Edge Cases

- **Pre-revenue startup with no traction:** Replace the traction section with validation evidence: customer interviews conducted, waitlist signups, letters of intent, pilot agreements, or beta user feedback. Frame the narrative as "We have validated the problem with [X] potential customers, and [Y%] have committed to trying the product when it launches." Investors at the pre-seed stage invest in the team and the problem, not the revenue.

- **Deep tech or research-based startup:** The audience may not understand the technology. Lead with the problem and outcome, not the technology. "Our drug candidate reduces tumor growth by 60% in preclinical trials" is compelling. "We use a novel CRISPR-Cas9 variant with optimized guide RNA design" is not (except to specialist investors). Put the science in an appendix or the Q&A.

- **Pitch competition with strict time limits (60-90 seconds):** Strip to: Hook (15 sec) + Problem (20 sec) + Solution (20 sec) + Traction or Team (15 sec) + Ask (10 sec). Every word must earn its place. Practice until the pitch is exactly on time. Judges penalize overtime.

- **Pivot story (previous version failed):** Frame the pivot as strength, not failure. "We launched version 1, learned that customers actually need X instead of Y, and rebuilt around that insight. Our retention improved from 10% to 45%." Investors value founders who learn and adapt. The pivot story demonstrates exactly that.

- **Multiple products or business lines:** Pick one. The pitch must focus on a single product and a single customer segment. Mentioning multiple products signals a lack of focus. If you have multiple products, pitch the one with the strongest traction or the largest market opportunity and mention the others as "future expansion."

## Example

**Input:** "I need to pitch my startup at a demo day. We built a tool that helps restaurant owners reduce food waste by predicting daily demand. We have 15 restaurants using it and are raising $500K."

**Output:**

## Startup Pitch Narrative: FoodCast

### Pitch Overview
| Field | Value |
|-------|-------|
| **Company** | FoodCast |
| **One-liner** | AI demand forecasting that helps restaurants reduce food waste by 30% |
| **Audience** | Demo day investors |
| **Duration** | 5 minutes |
| **Stage** | Pre-seed |
| **Ask** | $500K |

### Narrative Script

#### 1. The Hook [0:00 - 0:20]

"Last Tuesday, Marco's Italian Kitchen threw away $400 worth of fresh pasta and seafood. On Wednesday, they ran out of their most popular dish by 7 PM and turned away 15 tables. Marco has been running restaurants for 22 years, and he still cannot predict how much food to prepare each day."

#### 2. The Problem [0:20 - 1:30]

"Restaurants waste $162 billion of food annually in the US. The average independent restaurant throws away 4-10% of its food purchases. That is $30,000 to $75,000 per year going straight into the dumpster."

"At the same time, running out of popular items costs them an estimated 5-8% of revenue in lost sales and customer disappointment."

"Today, restaurant owners predict demand using a combination of gut feeling and last week's numbers. Some use spreadsheets. Most rely on experience. And even the best operators get it wrong 20-30% of the time."

"So we built FoodCast."

#### 3. The Solution [1:30 - 2:30]

"FoodCast uses historical sales data, weather, local events, and seasonal patterns to predict each restaurant's daily demand by menu item."

"Here is how it works: The restaurant connects their POS system -- takes 5 minutes. FoodCast analyzes 12 months of transaction data. Every morning at 5 AM, the kitchen manager opens the app and sees exactly how much of each item to prep that day."

"Marco reduced his food waste by 34% in the first month. He also reduced stockouts by 28%."

#### 4. Traction [2:30 - 3:15]

| Metric | Value |
|--------|-------|
| Restaurants | 15 active (up from 3 two months ago) |
| Average waste reduction | 30% |
| Monthly revenue | $4,500 MRR |
| Retention | 100% (zero churn in 4 months) |

"Every restaurant that has tried FoodCast has stayed. And they are sending us referrals -- 8 of our 15 customers came from word of mouth."

#### 5. The Ask [4:15 - 4:45]

"We are raising $500,000 to hire two engineers and a sales lead. This gets us to 100 restaurants and $30K MRR by year end."

#### 6. Closing [4:45 - 5:00]

"Every night in America, restaurants throw away enough food to feed 25 million people. FoodCast makes sure the right food gets made for the right people, and nothing goes to waste."
