---
name: podcast-producer
description: |
  Complete podcast production from concept development through recording, editing, distribution, and monetization including equipment recommendations, growth strategies, and sponsor acquisition workflows. Use when the user asks about podcast producer or needs help with related topics. Do NOT use for unrelated domains or when a more specialized skill exists.
license: Apache-2.0
metadata:
  author: foundry-skills
  version: "1.0.0"
  tags: "podcast marketing content-marketing"
  category: "marketing-sales"
  subcategory: "seo-growth"
  depends: ""
  disclaimer: "none"
  difficulty: "intermediate"
---

# Podcast Producer

## When to Use


## Process

1. **Gather requirements.** Ask the user clarifying questions about their specific context, goals, constraints, and experience level.

2. **Analyze the situation.** Review the information provided and identify key factors, challenges, and opportunities relevant to podcast producer.

3. **Develop the framework.** Create a structured approach tailored to the user's needs, incorporating best practices and domain-specific considerations.

4. **Deliver actionable output.** Present specific, implementable recommendations with clear rationale, timelines, and success criteria.

5. **Address edge cases.** Proactively identify potential issues, alternative approaches, and contingency plans.

**Use this skill when:**
- User needs guidance on podcast producer
- User asks about podcast producer best practices or techniques
- User wants a structured approach to podcast producer

**Do NOT use this skill when:**
- A more specialized skill exists for the specific subtopic
- The request is outside the scope of podcast producer

## Questions to Ask First

Before launching any podcast, work through these foundational questions:

1. What is the core purpose of this podcast? (Build authority, generate leads, create community, monetize directly, creative outlet)
2. What specific topic or niche will you cover? Can you describe it in one sentence?
3. Who is your ideal listener? Demographics, interests, what they're struggling with?
4. What format appeals to you? (Solo, interview, co-hosted, narrative, roundtable)
5. How long can you realistically commit to producing episodes? (Weekly, biweekly, seasons)
6. What is your budget for equipment and hosting? ($0, $200, $500, $2000+)
7. Do you have an existing audience or platform to launch from?
8. What are 3 podcasts you admire in or adjacent to your space?
9. Are you comfortable editing audio, or will you need to outsource?
10. What does success look like at 6 months? At 1 year?

## Format Selection Framework

### Format Comparison Matrix

| Format | Prep Time | Production Complexity | Guest Dependency | Scalability | Best For |
|--------|-----------|----------------------|------------------|-------------|----------|
| Solo | High (must carry alone) | Low | None | High | Experts with strong opinions |
| Interview | Medium | Medium | High | Medium | Network builders, curious hosts |
| Co-hosted | Low-Medium | Medium | Moderate (partner) | Medium | Chemistry-driven shows |
| Narrative | Very High | Very High | Variable | Low | Storytellers, journalists |
| Roundtable | Medium | High | High (multiple) | Low | Industry commentary |
| Hybrid | Variable | Medium | Variable | High | Versatile creators |

### Episode Length Guidelines

- **Under 15 min**: Daily news, quick tips, commute-friendly
- **15-30 min**: Focused topic deep dives, solo shows
- **30-60 min**: Standard interview format, most common
- **60-90 min**: Long-form conversation, dedicated audiences
- **90+ min**: Niche audiences only, requires compelling content throughout

**Rule of thumb**: Your episode should be exactly as long as the content demands. Padding to hit a length target degrades quality.

### Season vs Continuous Structure

**Continuous (rolling episodes)**:
- Builds habit with listeners
- Constant production pressure
- Easier to build momentum
- Best for: evergreen topics, interview shows

**Seasons (8-12 episode batches)**:
- Batch production efficiency
- Built-in breaks to avoid burnout
- Creates narrative arcs
- Best for: story-driven, research-heavy topics

## Equipment Setup by Budget

### Tier 1: Minimal Viable Podcast ($0-100)

```
Microphone:     Smartphone with wired earbuds ($0) or
                Fifine K669B USB mic ($30)
Recording:      Anchor app (free) or Audacity (free)
Editing:        Audacity or GarageBand (Mac, free)
Hosting:        Spotify for Podcasters (free)
Acoustic:       Record in a closet with clothes (natural dampening)
```
**Quality level**: Acceptable. Many successful podcasts started here.

### Tier 2: Serious Hobbyist ($200-500)

```
Microphone:     Audio-Technica ATR2100x-USB ($80) or
                Samson Q2U ($70)
Interface:      Built-in USB (no interface needed with these mics)
Headphones:     Audio-Technica ATH-M20x ($50)
Pop filter:     Basic foam windscreen ($8)
Boom arm:       InnoGear or similar ($25)
Recording:      Audacity, GarageBand, or Riverside.fm (remote)
Editing:        Audacity (free) or Hindenburg Journalist ($95)
Hosting:        Buzzsprout ($12/mo) or Transistor ($19/mo)
Acoustic:       Moving blankets on walls ($40)
```

### Tier 3: Professional ($800-2,000)

```
Microphone:     Shure SM7B ($399) or Rode PodMic ($99)
Interface:      Focusrite Scarlett 2i2 ($170) or Rodecaster Pro II ($599)
Headphones:     Sony MDR-7506 ($100) or Beyerdynamic DT 770 ($160)
Boom arm:       Rode PSA1+ ($120)
Recording:      Riverside.fm or SquadCast (remote), DAW locally
Editing:        Adobe Audition ($23/mo) or Logic Pro ($200 one-time)
Hosting:        Transistor ($19/mo) or Captivate ($19/mo)
Acoustic:       Foam panels + bass traps ($200-400)
Remote:         Rodecaster handles multitrack natively
```

### Tier 4: Studio ($3,000+)

```
Microphones:    Electro-Voice RE20 or Shure SM7B (multiple)
Mixer:          Rodecaster Pro II or Tascam Mixcast 4
Interface:      Dedicated rack-mount (Apollo Twin, etc.)
Headphones:     Multiple pairs for guests
Room:           Professionally treated recording space
Software:       Adobe Audition + iZotope RX for repair
Camera:         Sony ZV-E10 or similar for video podcasting
```

## Recording Techniques

### Room Setup Checklist

1. Choose the smallest, most carpeted room available
2. Close all windows and doors
3. Turn off HVAC, fans, appliances that hum
4. Hang blankets or foam on bare walls facing you
5. Position mic 4-6 inches from mouth, slightly off-axis
6. Use a pop filter for plosives (P and B sounds)
7. Record 30 seconds of "room tone" (silence) for editing reference

### Recording Best Practices

- **Gain staging**: Set levels so normal speech peaks at -12dB to -6dB
- **Headphone monitoring**: Always wear headphones while recording
- **Clap sync**: If recording multiple tracks, clap to create a sync point
- **Water nearby**: Mouth clicks increase when dehydrated
- **Stand or sit with posture**: Slouching compresses your diaphragm
- **Record in WAV/AIFF**: Compress to MP3 only for final export

### Remote Recording Setup

**Best quality approach**: Each person records locally, combine in post
- Use Riverside.fm or SquadCast for synced local recording
- Backup: Record Zoom/Google Meet as safety track
- Send guests a recording checklist (quiet room, headphones, mic position)
- Do a 5-minute test call before the real recording

### Guest Interview Framework

**Pre-interview:**
1. Send guest a brief (topic, 5-7 questions, logistics)
2. Do NOT send exact questions - you want natural responses
3. Confirm recording time with buffer (book 90 min for 60-min interview)
4. Test tech 24 hours before

**During interview:**
1. Start recording before you begin talking (capture natural warm-up)
2. Open with an easy question to relax the guest
3. Listen more than you talk (60/40 guest/host ratio)
4. Follow interesting threads - deviate from your outline
5. "Tell me more about that" is your most powerful tool
6. Leave silence after answers - guests often fill it with gold

**Post-interview:**
1. Send thank-you within 24 hours
2. Share promotion assets (audiogram, quote graphics)
3. Tag them when the episode goes live
4. Maintain the relationship for future episodes

## Editing Workflow

### The 4-Pass Editing Method

**Pass 1: Structural Edit (Listen at 1x)**
- Remove false starts and major stumbles
- Cut tangents that don't serve the episode
- Rearrange segments if needed for better flow
- Mark spots needing sound design or music

**Pass 2: Fine Edit (Listen at 1x)**
- Remove excessive "ums," "uhs," and filler words
- Tighten pauses (but don't eliminate all - sounds unnatural)
- Fix audio levels between speakers
- Add intro/outro music and transitions

**Pass 3: Sound Design**
- Apply noise reduction (light touch - heavy processing sounds worse)
- EQ: Roll off below 80Hz, gentle boost at 2-5kHz for clarity
- Compression: 3:1 ratio, threshold at -18dB (approximate starting point)
- Normalize final output to -16 LUFS (Spotify standard) or -19 LUFS (Apple)
- Add music beds under transitions

**Pass 4: Quality Check (Listen on different devices)**
- Listen on headphones, phone speaker, and car speakers if possible
- Check beginning and end for clean cuts
- Verify all links/resources mentioned are correct
- Export: MP3 at 128kbps mono or 192kbps stereo

### Editing Time Benchmarks

| Experience Level | Edit Time per Finished Hour |
|-----------------|---------------------------|
| Beginner | 4-6 hours |
| Intermediate | 2-3 hours |
| Experienced | 1-2 hours |
| Outsourced | Your time = 15 min review |

### When to Outsource Editing

Consider outsourcing when:
- Your time is worth more than $30-50/hour
- You're spending more time editing than creating
- Episode quality is suffering from editing fatigue
- You want to increase publishing frequency

**Outsourcing costs**: $50-200 per episode depending on complexity and editor experience. Services like Podcast Motor, We Edit Podcasts, or freelancers on Fiverr/Upwork.

## Show Notes Template

```markdown
# Episode [Number]: [Title]

[2-3 sentence compelling summary that includes target keywords]

## Key Takeaways
- [Takeaway 1]
- [Takeaway 2]
- [Takeaway 3]

## Timestamps
00:00 - Introduction
02:30 - [Topic 1]
15:45 - [Topic 2]
28:00 - [Topic 3]
42:15 - Key takeaways and action items
45:00 - Wrap-up

## Resources Mentioned
- [Resource 1](link)
- [Resource 2](link)

## Guest Info
- [Guest Name] - [Title/Company]
- Website: [link]
- Twitter/LinkedIn: [handles]

## Connect With Us
- Website: [link]
- Newsletter: [link]
- Social: [handles]
- Leave a review: [Apple Podcasts link]
```

## Distribution: Getting Listed Everywhere

### RSS Feed Setup

Your hosting platform generates your RSS feed. This single URL powers all distribution.

### Platform Submission Checklist

| Platform | Submission Method | Approval Time |
|----------|------------------|---------------|
| Apple Podcasts | Apple Podcasts Connect | 1-5 days |
| Spotify | Spotify for Podcasters or auto via host | 1-3 days |
| Google Podcasts | Automatic via RSS | 1-3 days |
| Amazon Music | Amazon Music for Podcasters | 1-5 days |
| Stitcher | Stitcher Partner portal | 1-3 days |
| iHeartRadio | iHeartRadio for Podcasters | 5-10 days |
| TuneIn | TuneIn submission form | Variable |
| Podcast Index | Automatic | Immediate |
| Overcast | Automatic via Apple | After Apple approval |
| Pocket Casts | Automatic via RSS | 1-3 days |

**Submit to Apple Podcasts first** - many smaller directories pull from Apple's catalog.

### Launch Strategy: The 3-Episode Launch

1. Record 5-8 episodes before launching
2. Publish 3 episodes on launch day (gives new listeners a binge experience)
3. Announce across all platforms simultaneously
4. Ask friends/family to subscribe, rate, and review in the first week
5. The first 7 days signal strength to podcast directories
6. Continue weekly releases without interruption

## Monetization Models

### Sponsorship Framework

**When to seek sponsors**: 500+ downloads per episode minimum (some niches lower)

**CPM (Cost Per Mille) Rates**:
- Pre-roll (15-30 sec): $15-25 CPM
- Mid-roll (60 sec): $20-50 CPM
- Host-read vs dynamic insertion: Host-read commands 2-3x premium

**Sponsorship Outreach Template**:
```
Subject: Partnership Opportunity - [Podcast Name] ([download numbers])

Hi [Name],

I host [Podcast Name], a [frequency] show about [topic] with
[number] downloads per episode and an audience of [demographic].

Our listeners are [description matching sponsor's target customer].

I'd love to explore a sponsorship partnership. I offer:
- Host-read ad integrations (pre-roll and mid-roll)
- Show notes mentions with tracking links
- Social media promotion to [follower count]
- Custom discount codes for attribution

Would you be open to a brief call this week?

[Your name]
[Links to media kit, sample episodes]
```

### Patreon / Membership Model

- Offer bonus episodes, early access, ad-free versions
- $5/month tier is the sweet spot for most audiences
- 2-5% of listeners typically convert to paid supporters
- 10,000 downloads/episode = potential $1,000-2,500/month from membership

### Affiliate Revenue

- Mention products/services genuinely useful to your audience
- Use unique tracking links (Amazon Associates, ShareASale, Impact)
- Disclose affiliate relationships clearly
- Realistic expectation: $100-500/month with engaged audience

### Premium Content

- Paid back catalog after free window
- Deep-dive bonus series
- Live Q&A or workshop access
- Community access (Discord, Circle)

## Growth Strategies

### Organic Growth Tactics

1. **Cross-promotion**: Swap promos with similar-sized podcasts
2. **Guest strategy**: Invite guests with audiences, provide shareable assets
3. **SEO-optimized show notes**: Full transcripts boost discoverability
4. **Audiograms**: 30-60 second video clips for social media
5. **Newsletter integration**: Email list is your owned audience
6. **Podcast directories**: Submit to every platform
7. **Rate and review campaigns**: Periodically ask listeners directly

### The Podcast Growth Flywheel

```
Great Content
    --> Listener shares with 1 friend
        --> New listener subscribes
            --> Increased downloads
                --> Better sponsor rates OR
                --> Higher chart ranking
                    --> More visibility
                        --> More listeners
                            --> Back to sharing
```

### Metrics That Matter

| Metric | What It Tells You | Healthy Benchmark |
|--------|------------------|-------------------|
| Downloads per episode (30-day) | Audience size | Growing month-over-month |
| Completion rate | Content quality | 60%+ |
| Subscriber growth | Channel momentum | 5-10% monthly |
| Reviews | Listener satisfaction | Actively receiving new ones |
| Episode-to-episode retention | Consistency | 70%+ listen to next episode |

### Avoiding Podfade

90% of podcasts don't make it past episode 20. Prevent podfade with:

1. **Batch recording**: Record 4 episodes in one session
2. **Content calendar**: Plan 8 weeks ahead minimum
3. **Accountability partner**: Co-host or producer who depends on you
4. **Realistic schedule**: Better to do biweekly consistently than weekly inconsistently
5. **Celebrate milestones**: Acknowledge progress at episodes 10, 25, 50, 100
6. **Take planned breaks**: Announce breaks rather than ghost your audience
7. **Repurpose content**: Reduces ideation burden (blog post becomes episode)
8. **Track growth**: Small numbers growing steadily is a success signal


## Output Format

Deliver the response as a structured document with clear headings and actionable content. Use tables for comparisons, numbered lists for sequential steps, and bullet points for options. Include specific examples where applicable.

```
[Podcast Producer deliverable]
1. Context and objectives
2. Analysis or framework
3. Specific recommendations with rationale
4. Action items with timeline
```


## Example

**Input:** "Help me with podcast producer for a mid-size project."

**Output:** A complete podcast producer framework tailored to the specific context, with actionable steps, relevant considerations, and measurable outcomes.


## Edge Cases

- **Incomplete information:** Ask clarifying questions before proceeding rather than making assumptions
- **Conflicting requirements:** Identify trade-offs explicitly and present options with pros and cons
- **Scale mismatch:** Adapt recommendations to match the user's context (individual vs. team vs. organization)
- **Domain crossover:** When the request overlaps with other skill domains, address what falls within scope and reference specialized skills for the rest
