[← Back to Engram Cloud](./README.md)

# Engram Cloud Branding

This page defines the visual identity and asset usage for **Engram Cloud**.

Current assets live under `assets/branding/`.

---

## Brand Positioning

Engram Cloud should feel:

- local-first
- futuristic
- self-hosted
- developer-grade
- reliable
- slightly playful, without losing technical credibility

Core idea:

> a shared memory mesh that remains under the developer's control.

---

## Core Motif

The elephant remains the identity anchor, extended for cloud continuity:

- cloud/memory mesh geometry
- neon/future glow
- multi-device continuity motifs

---

## Asset Set

```text
assets/branding/engram-banner.png
assets/branding/engram-logo-only.png
assets/branding/engram-cloud-logo.png
assets/branding/engram-cloud-elephant-network.png
assets/branding/engram-cloud-elephant.png
```

### Preview

![Engram Banner](../../assets/branding/engram-banner.png)

<img src="../../assets/branding/engram-logo-only.png" alt="Engram Elephant Logo" width="320" />

![Engram Cloud Logo](../../assets/branding/engram-cloud-logo.png)

![Engram Cloud Elephant Network](../../assets/branding/engram-cloud-elephant-network.png)

![Engram Cloud Elephant](../../assets/branding/engram-cloud-elephant.png)

---

## Intended Roles

### `engram-banner.png`
- Top-level README hero image
- General project/release/social visual for Engram as a whole
- Brand tagline carrier: “One Brain. Local or Cloud.”

### `engram-logo-only.png`
- Mascot-only identity mark
- Avatar/icon/supporting visual where the full banner would be too wide

### `engram-cloud-logo.png`
- Hero image in cloud docs
- Launch/social/release visual

### `engram-cloud-elephant-network.png`
- Architecture/deployment continuity visual
- Multi-machine sync concept visual

### `engram-cloud-elephant.png`
- Supporting mascot accent in lighter sections
- Login/dashboard branding accents (sparingly)

---

## Usage Notes

### Do
- Keep dark theme coherent
- Keep contrast high for text and status UI
- Use elephant + network motif to reinforce memory continuity

### Don’t
- Let branding crowd out operational/product information
- Use low-contrast body copy on dark backgrounds
- Mix unrelated mascot styles

---

## Integration Links

- Cloud landing page: [Engram Cloud](./README.md)
- Top-level product docs: [README](../../README.md)
