DOMAIN

DATE

SUMMARY: 2-3 sentences covering the whole report. Sentence 1: overall state of the site. Sentence 2: the main gap and the one thing. Sentence 3: what the report covers.

Where the site stands

VERDICT-PARAGRAPH: what is working, in plain words.

VERDICT-PARAGRAPH-2: the main gap the one thing addresses.

If you only do one thing

THE-ONE-THING, one sentence.

WHY-IT-MATTERS, one or two sentences.

  1. STEP-1 (concrete, doable today).
  2. STEP-2 (include any copy-paste message in italics).
  3. STEP-3 (how to check it worked).

Small fixes, in order

FINDING-TITLE low

WHAT-WE-FOUND with the exact evidence, e.g. a quoted tag in code.

Fix: CONCRETE-STEPS a non-technical person can follow.

Where to focus first

FOCUS-INTRO: the one topic area to build toward and why it fits this site.

KEYWORD N searches/mo

WHY-THIS-KEYWORD: who searches it and how winnable it is, in plain words.

Make: WHAT-TO-CREATE, one page or post and its angle.

Already working