---
title: "SEO Project Setup Agent Skill"
description: "Create a local SEO workspace where your AI agent can save project context, notes, goals, exports, and preferences over time."
---

<RunSkillCallout command="/seo-project-setup" />

The SEO Project Setup Agent Skill gives your agent the context it needs before doing SEO work for a site.

Your agent organizes the website, goals, competitors, files, and preferences once. It creates a working folder for notes, exports, briefs, and project context.

That workspace carries context across sessions, so future keyword research, clustering, competitor analysis, and content planning are more specific to your site.

## What this skill helps your agent do

- Pick or create a working folder for one website or SEO project.
- Save the basics: domain, goals, audience, positioning, competitors, and target markets.
- Organize exports and notes so they are easy to reuse in later sessions.
- Capture how you want the agent to approach SEO for this project.
- Recommend the next OpenSEO Agent Skill to run.

## When to use it

Use this skill when you are starting SEO work for a website, client, product, or content program.

It helps when SEO work will span multiple sessions. Keep project context in one folder and let the agent build on it.

## What you get back

Your agent should help set up a simple workspace structure and a short project summary. The summary should explain what site is in scope, what goals matter, what files or exports are available, and what workflow should run next.

## How to get the best result

- Run the skill from the folder where you want SEO work to live.
- Share your primary domain and any important subdomains.
- Tell the agent what SEO should support: signups, leads, revenue, awareness, or recovery from a traffic drop.
- Provide positioning notes, competitor names, or customer context if you have them.
- Add Google Search Console exports when available.
- Tell the agent any preferences you want it to remember for future SEO work.

## Use it with OpenSEO MCP

Set up [OpenSEO MCP](/docs/mcp) so your agent can confirm the right OpenSEO project and use live SEO data in later workflows.

## Read the actual skill

The source `SKILL.md` lives on GitHub:

- [SEO Project Setup skill](https://github.com/every-app/open-seo/tree/main/.agents/skills/seo-project-setup)

## Related skills

- [SEO Coach](/docs/skills/seo-coach) if you are new to SEO or unsure where to start.
- [Keyword Research](/docs/skills/keyword-research) when you are ready to find search opportunities.
- [Competitive Landscape](/docs/skills/competitive-landscape) when you need to understand the market first.
