---
scenario: activation-quarter
skill: foundation-okr-writer
family: framing
created: 2026-06-14
---

# Scenario: quarterly OKRs for the Activation team

This is the INPUT brief for an output-quality eval. The skill arm and the control arm each receive
everything below (and nothing else about how to do the work) and produce an OKR-set artifact for it.
Judges never see this header. The input is deliberately raw and partly feature-shaped, the way a real
planning prompt arrives.

## Planning context

**Team:** the Activation squad at a B2B SaaS company (an analytics product). The squad owns the
new-user experience from signup through first value.

**Strategy pillar this cycle:** "More signups become active, paying teams." Leadership wants activation
to stop being the leak in the funnel before the company spends more on acquisition.

**What the team is already planning to ship (their draft list, as given):**
- "Launch a redesigned onboarding checklist."
- "Ship 3 new integration connectors (Salesforce, HubSpot, Segment)."
- "Run 10 customer onboarding interviews."
- "Get the activation rate up."
- "Improve time-to-first-dashboard."

**Numbers the team could find on short notice:**
- Current signup-to-activation rate: **roughly 22%** (definition of "activated" is fuzzy; some say
  "created a dashboard," some say "invited a teammate").
- Median time from signup to first dashboard: **not currently instrumented**.
- Free-to-paid conversion within 30 days: **about 6%**.
- Support load from confused new users is high but **not quantified**.

**Constraints the team raised:**
- They are a feature team in practice: this quarter's roadmap (the checklist redesign and the three
  connectors) is already committed by leadership and cannot be dropped mid-cycle.
- There is pressure to "move fast on activation," which historically led them to ship onboarding
  changes that lifted a vanity metric (checklist completion) without lifting paid conversion.

**Audience for the artifact:** the squad and their group PM, for a quarterly planning review.
