---
artifact: launch-checklist
version: "1.0"
created: <YYYY-MM-DD>
status: draft
---

# Launch Checklist: [Launch Name]

## Launch Overview

| Field | Value |
|-------|-------|
| What | [Feature/product being launched] |
| Launch Date | [Target date] |
| Launch Type | [Major Release / Minor Feature / Experiment / Hotfix] |
| Launch Owner | [Name] |
| Go/No-Go Decision Maker | [Name] |

### Key Stakeholders

| Role | Name | Contact |
|------|------|---------|
| Product | [Name] | [Email/Slack] |
| Engineering | [Name] | [Email/Slack] |
| Design | [Name] | [Email/Slack] |
| Marketing | [Name] | [Email/Slack] |
| Support | [Name] | [Email/Slack] |

## Engineering Readiness

| Item | Owner | Due | Status | Notes |
|------|-------|-----|--------|-------|
| [ ] Code complete and merged | [Name] | [Date] | | |
| [ ] Code review approved | [Name] | [Date] | | |
| [ ] Feature flags configured | [Name] | [Date] | | |
| [ ] Database migrations ready | [Name] | [Date] | | |
| [ ] API documentation updated | [Name] | [Date] | | |
| [ ] Performance benchmarks pass | [Name] | [Date] | | |

## QA & Testing

| Item | Owner | Due | Status | Notes |
|------|-------|-----|--------|-------|
| [ ] Test plan executed | [Name] | [Date] | | |
| [ ] Regression tests pass | [Name] | [Date] | | |
| [ ] UAT complete | [Name] | [Date] | | |
| [ ] Cross-browser testing | [Name] | [Date] | | |
| [ ] Mobile testing | [Name] | [Date] | | |
| [ ] Accessibility testing | [Name] | [Date] | | |
| [ ] Load testing complete | [Name] | [Date] | | |
| [ ] Security review complete | [Name] | [Date] | | |

## Design & UX

| Item | Owner | Due | Status | Notes |
|------|-------|-----|--------|-------|
| [ ] Final designs approved | [Name] | [Date] | | |
| [ ] Design QA complete | [Name] | [Date] | | |
| [ ] Asset handoff complete | [Name] | [Date] | | |
| [ ] Copy/content finalized | [Name] | [Date] | | |
| [ ] Error states designed | [Name] | [Date] | | |
| [ ] Empty states designed | [Name] | [Date] | | |

## Marketing & Communications

| Item | Owner | Due | Status | Notes |
|------|-------|-----|--------|-------|
| [ ] Launch announcement drafted | [Name] | [Date] | | |
| [ ] Blog post/PR ready | [Name] | [Date] | | |
| [ ] Social media content | [Name] | [Date] | | |
| [ ] Email campaigns scheduled | [Name] | [Date] | | |
| [ ] App store listing updated | [Name] | [Date] | | |
| [ ] Website/landing page updated | [Name] | [Date] | | |
| [ ] Screenshots/videos created | [Name] | [Date] | | |

## Customer Support

| Item | Owner | Due | Status | Notes |
|------|-------|-----|--------|-------|
| [ ] Support documentation updated | [Name] | [Date] | | |
| [ ] FAQ created/updated | [Name] | [Date] | | |
| [ ] Support team trained | [Name] | [Date] | | |
| [ ] Canned responses prepared | [Name] | [Date] | | |
| [ ] Escalation path defined | [Name] | [Date] | | |
| [ ] Support staffing confirmed | [Name] | [Date] | | |

## Legal & Compliance

| Item | Owner | Due | Status | Notes |
|------|-------|-----|--------|-------|
| [ ] Terms of service reviewed | [Name] | [Date] | | |
| [ ] Privacy policy updated | [Name] | [Date] | | |
| [ ] GDPR compliance verified | [Name] | [Date] | | |
| [ ] Licensing requirements met | [Name] | [Date] | | |
| [ ] Accessibility compliance | [Name] | [Date] | | |

## Operations & Infrastructure

| Item | Owner | Due | Status | Notes |
|------|-------|-----|--------|-------|
| [ ] Infrastructure scaled | [Name] | [Date] | | |
| [ ] CDN configured | [Name] | [Date] | | |
| [ ] SSL certificates valid | [Name] | [Date] | | |
| [ ] Backup systems verified | [Name] | [Date] | | |
| [ ] Incident response plan ready | [Name] | [Date] | | |
| [ ] On-call rotation confirmed | [Name] | [Date] | | |

## Analytics & Monitoring

| Item | Owner | Due | Status | Notes |
|------|-------|-----|--------|-------|
| [ ] Analytics instrumentation | [Name] | [Date] | | |
| [ ] Dashboards created | [Name] | [Date] | | |
| [ ] Alerts configured | [Name] | [Date] | | |
| [ ] Success metrics baselined | [Name] | [Date] | | |
| [ ] Logging in place | [Name] | [Date] | | |

## Go/No-Go Criteria

### Must Have (Blockers)
<!-- Items that MUST be complete to launch -->

- [ ] [Blocker 1]
- [ ] [Blocker 2]
- [ ] [Blocker 3]

### Should Have
<!-- Items we strongly prefer but can launch without -->

- [ ] [Should-have 1]
- [ ] [Should-have 2]

### Nice to Have
<!-- Items we'd like but won't delay launch -->

- [ ] [Nice-to-have 1]
- [ ] [Nice-to-have 2]

## Rollback Plan

### Trigger Conditions
<!-- When would we roll back? -->

- [Condition 1]
- [Condition 2]

### Rollback Steps

1. [Step 1]
2. [Step 2]
3. [Step 3]

### Rollback Owner

[Name] - [Contact]

### Rollback Time Estimate

[Duration]

## Check-in Schedule

| Checkpoint | Date | Attendees |
|------------|------|-----------|
| T-7 days review | [Date] | [Names] |
| T-2 days go/no-go | [Date] | [Names] |
| Launch day sync | [Date/Time] | [Names] |
| T+1 day review | [Date] | [Names] |

## Open Issues

<!-- Unresolved items that could affect launch -->

| Issue | Owner | Status | Impact |
|-------|-------|--------|--------|
| [Issue 1] | [Name] | [Status] | [Blocker/Risk] |
| [Issue 2] | [Name] | [Status] | [Blocker/Risk] |
