---
title: "Design Sprint Map and Target: Storevine Brief Interface Validation"
description: "Storevine Monday artifact: long-term goal, 5 sprint questions, customer-system map from Sunday data refresh through Monday brief delivery to Tuesday actions, 3 expert interviews, HMW cluster board, target moment = first-30-sec brief comprehension."
artifact: design-sprint-map-and-target
version: "1.0"
repo_version: "2.15.0"
skill_version: "0.1.0"
created: 2026-05-16
status: sample
thread: storevine
context: "Storevine specialty-retail managed-intelligence service; Design Sprint week of 2026-07-13 testing Monday brief comprehension + actionability + trust after 4-week design-partner pilot"
---

<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->

## Scenario

Monday 2026-07-13. Storevine team together at Storevine office (Devon in-person; Mei + Tasha + Carlos remote on Zoom; reverse-hybrid from usual). The team invokes `tool-design-sprint-map-and-target` to converge on the specific moment within the brief experience to design against this week.

## Long-Term Goal

Become the default Monday-morning operating system for specialty-retail merchandisers at 5-50 store independents, with brief comprehension under 3 minutes and 90%+ weekly action-taking, within 3 years.

## Sprint Questions

1. Will merchandisers reading the redesigned Monday brief identify the top 3 ranked actions within 5 minutes of opening?
2. Does the brief format communicate analyst-review credibility?
3. When asked "what would you do with this on Monday?", do merchandisers self-describe at least 2 of the 3 ranked actions as immediately actionable?
4. Does the companion web page format add value over the PDF, or fragment attention?
5. Does the merchandiser's first-30-second scan correctly identify the highest-priority action without prompting?

## Customer or System Map

```
[Sunday 23:00 PT POS sync] -> [Data pipeline] -> [Templates apply] ->
[Analyst review window Sun 23:30 - Mon 04:00 PT] -> [Brief delivery Mon 06:00 local time per customer] ->
[Merchandiser opens email Mon 07-09 AM] -> [Open + read brief] ->
   |
   +-> [Identifies top 3 actions] -> [Takes 1+ actions Mon-Tue] -> [LONG-TERM GOAL]
   +-> [Skims, defers, forgets] -> [Pain repeated; pilot signal]
```

**Key player:** Merchandiser at 5-50 store specialty retailer; opens brief during Monday morning coffee + email window.

**Map narrative:** The data pipeline + analyst review delivers the brief by Mon 06:00 local. The merchandiser opens email Mon 07-09 AM during her coffee + triage window. She has ~5-10 minutes for the brief before moving to the day's operational fires. The current 8-min comprehension time exceeds this attention window for many; that's the pilot's actionability gap. Tuesday's actions are taken from Monday's read; if the read fails, Tuesday's actions don't happen.

## Expert Interview Notes

### Expert 1: Dana Park, ex-buyer at REI Co-op (20 min, 13:30 PT)

- Monday morning is the most attention-scarce window of the week; merchandisers triage 50-100 emails before opening anything substantive.
- Top-3-actions framing works only if the actions are bounded (specific SKU + specific store + specific quantity), not abstract ("watch this category").
- HMW: HMW make Monday's top 3 actions feel like a closed loop the merchandiser can finish before Wednesday?

### Expert 2: Pat Owens, retail consultant for SMB specialty (20 min, 14:00 PT)

- Trust in analyst-reviewed content depends on naming the analyst and showing their reasoning, not just the output.
- The PDF + web companion is fine if they serve different jobs (PDF for the 5-min read; web for the deeper-dive when an action is unclear). Fragmentation happens when both try to be the read.
- HMW: HMW make the analyst presence visible without making the brief feel academic?

### Expert 3: Jamie Sanchez, SMB ops manager who managed 12 retailer-tool rollouts (15 min, 14:30 PT)

- The biggest SMB tool-adoption killer is "I don't know what I'm supposed to do with this." Specific actions defeat that; abstract metrics don't.
- Mobile email is where 60%+ of Monday morning opens happen; brief must work on phone first.

## HMW Cluster Board

Total HMWs: 54 (team + experts). 5 themes. Heat-map: 4 voters x 3 dots = 12.

| Cluster | Theme | HMW count | Votes |
|---|---|---|---|
| C1 | Top-3-actions surfacing in first 30 sec | 14 | 5 |
| C2 | Analyst presence + trust signals | 11 | 3 |
| C3 | Mobile-first brief format | 9 | 2 |
| C4 | Specific-action bounding (SKU/store/qty) | 12 | 2 |
| C5 | PDF vs web companion role split | 8 | 0 |

## Target Moment

**Selected:** First-30-second scan moment (open email -> open attachment/link -> first content view -> identify top action).

**Mei's rationale:** Sprint Question 1 + 5 both live in the first-30-sec scan. If we can validate that merchandisers correctly identify the top priority action in <30 sec without prompting, the 5-min comprehension target follows. C1 won the heat map (5 of 12 votes); C4 (specific-action bounding) is a sketch-level concern within that moment.

## Decider Checkpoint

- [x] Mei confirms long-term goal (3-year default Monday OS for merchandisers)
- [x] Mei confirms 5 sprint questions
- [x] Mei confirms the customer-system map represents shared understanding
- [x] Mei confirms top HMW clusters
- [x] Mei selects first-30-sec scan moment as the target
- [x] Mei commits Wednesday AM attendance

**Signed:** Mei (founder, PM/CEO), 2026-07-13 16:50 PT.