---
title: "Design Sprint Brief: Storevine Brief Interface Validation"
description: "Storevine brief locking sprint questions, recruiting (USD 900 authorized), Figma clickable prototype, hybrid interview format, Friday Decider window before sprint Monday 2026-07-13."
artifact: design-sprint-brief
version: "1.0"
repo_version: "2.15.0"
skill_version: "0.1.0"
created: 2026-05-16
status: sample
thread: storevine
context: "Storevine specialty-retail managed-intelligence service; Design Sprint week of 2026-07-13 testing Monday brief comprehension + actionability + trust after 4-week design-partner pilot"
---

<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->

## Scenario

Following the readiness Go verdict 2026-07-01, Carlos confirmed 6 slots by 2026-07-09 (1 day ahead of deadline). Mei invokes `tool-design-sprint-brief` on Friday 2026-07-10 to lock remaining decisions before sprint Monday.

## Challenge Statement and Why-Now

Redesign the Monday brief interface to lift merchandiser comprehension of the top 3 ranked actions to under 5 minutes (currently ~8 min) and actionability rating to 4.2 of 5 (currently 3.6). This week because the pilot retention conversations close 2026-07-31 and Mei's call to convert to paid GA depends on interface validation; missing this window pushes seed-round fundraising into Q4.

## Sprint Questions

1. **Will merchandisers reading the redesigned Monday brief identify the top 3 ranked actions within 5 minutes of opening?** (Tests pilot-derived A8; lead question.)
2. **Does the brief format communicate analyst review credibility (vs. generic-BI-dashboard feel)?** (Tests FS A6 trust assumption indirectly.)
3. **When asked "what would you do with this on Monday?", do merchandisers self-describe at least 2 of the 3 ranked actions as immediately actionable?**
4. **Does the companion web page format add value over the PDF, or does it fragment attention?**

## Decider Attendance Windows

| Window | Day | Required for |
|---|---|---|
| Mon AM | 2026-07-13 09:00-12:30 PT | Map and Target |
| Wed AM | 2026-07-15 09:00-12:30 PT | Heat map + supervote |
| Fri PM | 2026-07-17 14:00-18:00 PT | Decider review by 17:30 |
| Full week (ideal) | 2026-07-13 through 2026-07-17 | All 5 days committed |

## Team Roster

| Attendee | Role | Mon-Fri |
|---|---|---|
| Mei | Decider, PM/CEO | all 5 days |
| Tasha | Design lead | all 5 days (Tue sketches + Thu Figma build) |
| Devon | Engineering, data | all 5 days (Thu build pair + feasibility) |
| Carlos | Customer expert + interviewer | all 5 days; owns Fri moderation |

## Customer Recruiting Plan

| Element | Value |
|---|---|
| Target profile | Specialty-retail merchandisers, 5-50 stores, outdoor/home/specialty-food |
| Source | Bayfront + West Loop design partners (2) + Carlos sector network (3) + 1 buffer |
| Count needed | 5 (6 confirmed; 1 buffer) |
| Incentive | USD 150 per 60-min |
| Recruiter | Carlos |
| Deadline | 2026-07-10 (CLOSED 2026-07-09) |
| Friday schedule | 09:00 / 10:30 / 12:00 / 14:00 / 15:30 / 17:00 PT buffer |

## Prototype Medium Decision

**Medium:** Clickable Figma of Monday brief PDF + companion web page.

**Rationale:** Brief format is what's being tested; Figma fakes the PDF + web page convincingly for a 30-min interview without requiring real data-pipeline + analyst-review backend. Tasha has built comparable Figma prototypes; medium is proven.

**Build owners:** Tasha (Maker + Stitcher) + Devon (data realism; sample brief data).

## Interview Format

**Format:** Hybrid - 2 in-person at Storevine office (Bayfront merchandiser; Carlos network contact #1); 3 remote via Zoom (West Loop; Carlos network #2 and #3).

**Moderator:** Carlos. **Observer setup:** Mei + Tasha + Devon in observer mode (room or Zoom breakout).

**Script structure:** Five-Act Interview. Tasks Act: "Open the brief; tell me what's most important; tell me what you'd do Monday."

## Success Criteria

1. Sprint Question 1 validated 4-of-5 (median comprehension time under 5 min).
2. Mei makes scale / iterate / pivot / stop call by 17:30 Friday.
3. Actionability rating averages 4.0+ across 5 customers.
4. Trust signal: 4-of-5 customers describe brief as "analyst-reviewed" vs "auto-generated".

## Decider Checkpoint

- [x] Mei confirms challenge + sprint questions
- [x] Mei confirms team + attendance
- [x] Mei re-confirms recruiting plan and USD 900 budget
- [x] Mei confirms Figma medium
- [x] Mei confirms Five-Act script + hybrid format
- [x] Mei confirms success criteria + 17:30 Friday call

**Signed:** Mei (founder, PM/CEO), 2026-07-10 16:30 PT.

**Brief locked. Sprint begins Monday 2026-07-13 09:00 PT.**