---
artifact: competitive-analysis
version: "1.0"
created: YYYY-MM-DD
status: draft
---

# Competitive Analysis: [Market/Product Area]

## Overview

**Analysis Scope:** [What specific area is being analyzed]
**Target Segment:** [Customer segment this analysis focuses on]
**Date:** [When analysis was conducted]
**Analyst:** [Who prepared this]

## Market Context

<!-- Brief overview of the market being analyzed -->

**Market Size:** [TAM/SAM/SOM if available]
**Growth Trend:** [Growing, stable, declining]
**Key Trends:**
- [Trend 1]
- [Trend 2]
- [Trend 3]

## Competitors Analyzed

| Competitor | Type | Target Market | Founded | Funding/Size |
|------------|------|---------------|---------|--------------|
| [Name] | Direct/Indirect | [Segment] | [Year] | [Info] |
| [Name] | Direct/Indirect | [Segment] | [Year] | [Info] |
| [Name] | Direct/Indirect | [Segment] | [Year] | [Info] |
| [Name] | Direct/Indirect | [Segment] | [Year] | [Info] |

## Feature Comparison Matrix

<!-- Rate as: Full, Partial, None, Unknown -->

| Feature | Our Product | Competitor A | Competitor B | Competitor C | Competitor D |
|---------|-------------|--------------|--------------|--------------|--------------|
| [Feature 1] | | | | | |
| [Feature 2] | | | | | |
| [Feature 3] | | | | | |
| [Feature 4] | | | | | |
| [Feature 5] | | | | | |
| [Feature 6] | | | | | |
| [Feature 7] | | | | | |
| [Feature 8] | | | | | |

## Pricing Comparison

| Competitor | Entry Price | Mid-Tier | Enterprise | Pricing Model |
|------------|-------------|----------|------------|---------------|
| [Name] | [Price] | [Price] | [Price] | [Per seat/usage/flat] |
| [Name] | [Price] | [Price] | [Price] | [Per seat/usage/flat] |
| [Name] | [Price] | [Price] | [Price] | [Per seat/usage/flat] |
| [Name] | [Price] | [Price] | [Price] | [Per seat/usage/flat] |

## Positioning Map

<!-- Describe the 2x2 positioning map -->

**Axis X:** [Dimension 1 - e.g., Price (Low to High)]
**Axis Y:** [Dimension 2 - e.g., Functionality (Basic to Advanced)]

```
                    [High Y]
                       |
                       |    [Competitor C]
        [Competitor A] |
                       |
[Low X] ---------------+--------------- [High X]
                       |
        [Our Product]  |    [Competitor B]
                       |
                       |    [Competitor D]
                    [Low Y]
```

**White Space Identified:** [Underserved positioning opportunities]

## Competitor Deep Dives

### [Competitor A Name]

**Overview:** [1-2 sentence description]
**Target Customer:** [Who they serve best]
**Key Differentiator:** [Their main selling point]

**Strengths:**
- [Genuine strength 1]
- [Genuine strength 2]
- [Genuine strength 3]

**Weaknesses:**
- [Weakness 1]
- [Weakness 2]
- [Weakness 3]

**Recent Moves:** [Notable product launches, funding, acquisitions]

---

### [Competitor B Name]

**Overview:** [1-2 sentence description]
**Target Customer:** [Who they serve best]
**Key Differentiator:** [Their main selling point]

**Strengths:**
- [Genuine strength 1]
- [Genuine strength 2]
- [Genuine strength 3]

**Weaknesses:**
- [Weakness 1]
- [Weakness 2]
- [Weakness 3]

**Recent Moves:** [Notable product launches, funding, acquisitions]

---

### [Competitor C Name]

**Overview:** [1-2 sentence description]
**Target Customer:** [Who they serve best]
**Key Differentiator:** [Their main selling point]

**Strengths:**
- [Genuine strength 1]
- [Genuine strength 2]
- [Genuine strength 3]

**Weaknesses:**
- [Weakness 1]
- [Weakness 2]
- [Weakness 3]

**Recent Moves:** [Notable product launches, funding, acquisitions]

---

### [Competitor D Name]

**Overview:** [1-2 sentence description]
**Target Customer:** [Who they serve best]
**Key Differentiator:** [Their main selling point]

**Strengths:**
- [Genuine strength 1]
- [Genuine strength 2]
- [Genuine strength 3]

**Weaknesses:**
- [Weakness 1]
- [Weakness 2]
- [Weakness 3]

**Recent Moves:** [Notable product launches, funding, acquisitions]

## Competitive Gaps and Opportunities

<!-- Where the market is underserved -->

| Gap | Opportunity | Strategic Value | Difficulty |
|-----|-------------|-----------------|------------|
| [Gap 1] | [Opportunity] | High/Medium/Low | High/Medium/Low |
| [Gap 2] | [Opportunity] | High/Medium/Low | High/Medium/Low |
| [Gap 3] | [Opportunity] | High/Medium/Low | High/Medium/Low |

## Strategic Recommendations

### Where to Compete Head-On
<!-- Features or areas where we should match or beat competitors -->
1. [Recommendation]
2. [Recommendation]

### Where to Differentiate
<!-- Areas where we should take a different approach -->
1. [Recommendation]
2. [Recommendation]

### Messaging Implications
<!-- How competitive insights should inform positioning -->
- [Messaging guidance 1]
- [Messaging guidance 2]

### Watch List
<!-- Competitive developments to monitor -->
- [Item to watch]
- [Item to watch]

## Sources and Confidence

| Information Type | Source | Confidence |
|------------------|--------|------------|
| Feature data | [Source] | High/Medium/Low |
| Pricing | [Source] | High/Medium/Low |
| Market size | [Source] | High/Medium/Low |
| Strategy inference | [Source] | High/Medium/Low |

## Next Steps

- [ ] [Action item 1]
- [ ] [Action item 2]
- [ ] [Action item 3]

---

*Analysis valid as of [date]. Competitive landscape changes frequently; recommend quarterly updates.*
