---
title: "Design Sprint Readiness: Storevine Brief Interface Validation"
description: "Storevine post-pilot readiness assessment for a Design Sprint to test Monday brief comprehension, actionability, and trust signals after the 4-week design-partner pilot."
artifact: design-sprint-readiness
version: "1.0"
repo_version: "2.15.0"
skill_version: "0.1.0"
created: 2026-05-16
status: sample
thread: storevine
context: "Storevine specialty-retail managed-intelligence service; Design Sprint week of 2026-07-13 testing Monday brief comprehension + actionability + trust after 4-week design-partner pilot"
---

<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->

## Scenario

Storevine just closed a 4-week design-partner pilot (2026-06-02 to 2026-06-30) with Bayfront Outfitters and West Loop Goods. The Founding Hypothesis A1 (template fidelity) validated; A2 pricing held at the $1k MRR offered rate. But the open rate plateaued at 78% (above the 70% pre-test commit, but Mei wants 90%+) and the actionability rating averaged 3.6 of 5 (below the 4 of 5 commit). The team needs to test whether a redesigned brief interface improves comprehension and action-taking before scaling to paid customers. Mei invokes `tool-design-sprint-readiness` on 2026-07-01 to validate a Design Sprint week of 2026-07-13 is the right next test.

## Inputs Captured

**Challenge description:**

> Design and test a redesigned Monday brief interface (PDF + companion web page) for retail merchandisers at 5-50 store specialty retailers to determine whether comprehension of the top 3 ranked actions improves to under 5 minutes and the actionability rating reaches 4.2 of 5 (up from 3.6 in the pilot). Test through a clickable Figma prototype of the brief experience with 5 retail merchandisers Friday 2026-07-17.

**Existing hypothesis:**

> Founding Hypothesis (2026-05-19): managed-intelligence service for 5-50 store US specialty retailers delivering Monday morning analyst-reviewed templated briefs with specific ranked actions readable in 15 minutes. Pilot validated A1 (templates produce non-generic briefs) but pilot-derived A8 added: "Brief interface design affects merchandiser comprehension and action-taking more than template content does." A8 is the DS lead question.

**Customer access status:** Carlos owns recruiting; 2 slots filled by design-partner merchandisers (Bayfront + West Loop); 3 slots from his sector network (3 specialty-retail merchandisers at 8-25 store retailers in outdoor + home + specialty-food subverticals). Honorarium USD 150 per 60-min interview (B2B rate). Estimated 9 days to confirm all 5 customers.

**Decider name and availability:** Mei, full-week availability for 2026-07-13 to 2026-07-17; sprint windows confirmed.

**Team composition draft:**

- Mei (founder, PM/CEO; Decider)
- Devon (data engineering; build-feasibility check)
- Tasha (design lead; brief interface designer)
- Carlos (customer expert; ex-merchandiser at 4 specialty stores; Friday interview moderator)

**Prototype medium (proposed):** Clickable Figma of Monday brief delivered as PDF preview + companion web page. Tasha can build in 1 day.

## Readiness Verdict: **Go**

The team meets all 8 canonical criteria. Pilot data makes A8 testable; recruiting is feasible via design partners + Carlos's sector network.

| Criterion | Status |
|---|---|
| 1. Challenge sprint-worthy | PASS |
| 2. Stakes meaningful | PASS (paid-customer scale-up gates on this) |
| 3. Decider available | PASS |
| 4. Team size 4-7 | PASS (4 people) |
| 5. 5-day clearable | PASS |
| 6. Customer access | PASS (5 slots feasible in 9 days) |
| 7. Prototype medium feasible | PASS (Figma) |
| 8. Output has path forward | PASS (scale or iterate) |

## Customer Recruiting Plan

| Element | Value |
|---|---|
| Target profile | Retail merchandisers at 5-50 store US specialty retailers in outdoor, home, or specialty-food subverticals |
| Source | Design partners (2 slots) + Carlos sector network (3 slots) |
| Count | 5 (target 6 confirmed) |
| Incentive | USD 150 per 60-min |
| Recruiter | Carlos |
| Deadline | 2026-07-10 |
| Friday schedule | 6 slots Fri 2026-07-17: 09:00 / 10:30 / 12:00 / 14:00 / 15:30 / 17:00 (buffer) |

## Decider Checkpoint

- [x] Mei confirms Go verdict and recruiting plan
- [x] Mei authorizes USD 900 honorarium budget (6 slots x USD 150)
- [x] Mei commits to Friday PM 14:00-18:00 PT Decider window for review by 17:30 PT
- [x] Mei agrees the call will be: scale (commit to paid GA) / iterate (re-sprint brief design) / pivot (fall back to Approach 2 Pooled Analyst) / stop

**Signed:** Mei (founder, PM/CEO), 2026-07-01 16:15 PT.

**Sprint locked for 2026-07-13 through 2026-07-17.**