# Lean Canvas — Workbench Blueprints

Created: 2026-04-15
Purpose: Q3 expansion-strategy review anchor; feeds GA PRD and pricing memo
Overall confidence: Medium to High
1Problem
H

- Regulated-industry launches slip 2 to 4 weeks from compliance sections missed in drafts and caught at review
- Authors treat compliance sections as add-on work; no existing Workbench template enforces completion
- Compliance and legal reviewers escalate to leadership, driving bypass behavior (emailed Word, out-of-system approvals)

Existing alternatives

- Confluence or Notion: no native enforcement or role-based sign-off at the template level
- Word + SharePoint + email approval chains: brittle and audit-costly
- Document-as-Code tools: dev-focused, not suited for cross-functional business docs
- Non-consumption: accepting 2 to 4 week slips as a cost of doing business

4Solution
M

- Required-section templates blocking "ready for review" until all required sections are filled
- Compliance-section presets (HIPAA, SOX, FDA Part 11) installable with one click, self-updating with regulatory changes
- Role-based approval gates with named reviewers (Legal, Compliance, Security) and full audit trail

3Unique Value Proposition
M
Templates that guarantee every required section is filled and signed off by the right reviewer before the doc leaves the author's desk, eliminating late-stage compliance rework on launches.
High-level concept
Linting for documents: catches structural and accountability gaps at authoring time, not at review time.
9Unfair Advantage
M
Deep integration with Workbench's approval engine and audit-trail infrastructure. Blueprints inherits enterprise RBAC, SSO, and SOC 2 Type II compliance that would take a standalone competitor 18 to 24 months to rebuild and longer to earn customer trust for. Switching cost is real for regulated-industry customers already on Workbench.
2Customer Segments
H
Enterprise Workbench customers (500+ employees) operating in regulated or compliance-sensitive contexts. Current base: ~140 customers [fictional].
Early adopters
Health (HIPAA, FDA 21 CFR Part 11) and finance (SOX, FINRA) verticals with a named compliance leader in the approval loop. Approximately 35 customers match [fictional]. All 3 pilots and 8 of 8 qualified prospects fit this pattern.
8Key Metrics
M

- Adoption in regulated-industry base: 65% of 35 qualified within 6 months post-GA
- Compliance-section fill rate: 95% within 90 days of activation
- Review-cycle time reduction: 40% median improvement [fictional]
- Expansion ARR attributable to Blueprints: $1.2M in Y1
- Compliance-leader CSAT: 70+

5Channels
H
Compounding (free, long-horizon)

- Customer Success partnership: Blueprints in quarterly business reviews
- Content for compliance and legal leaders on "the hidden cost of the review cycle"
- Analyst briefings with Gartner and Forrester

Traction-demonstrating (paid, near-term)

- Land-and-expand within existing enterprise accounts via CS team
- Field marketing at HIMSS, RSA, HLTH conferences

7Cost Structure
M

- CAC ~$3,500 per expanded customer (internal expansion through CS) [fictional]
- Fixed: 6 engineers + 1 PM + 1 designer + 0.5 compliance FTE = ~$1.9M annual [fictional]
- Variable: minimal direct COGS; compliance-content maintenance ~$180k/yr
- Cost driver: compliance-content refresh cadence. Accelerating regulatory change shifts FTE to 1.0

6Revenue Streams
M

- Model: bundled into Workbench Enterprise tier as expansion-driver (not standalone SKU)
- Price: $20k annual ARR uplift per expanded customer [fictional target]
- Volume (Y1): 35 regulated + 25 non-regulated = 60 customers expanded
- LTV: Enterprise NRR lift from 118% to 124% over 3 years in expanded accounts
- Math: 60 x $20k = $1.2M Y1 expansion ARR; ~$3.2M over 3 years