---
title: "Foundation Sprint Approach Options: Storevine Retail Direction"
description: "Storevine Day 2 morning approach options - 5 candidate approaches as one-page summaries before Magic Lenses scoring."
artifact: foundation-sprint-approach-options
version: "1.0"
repo_version: "2.15.0"
skill_version: "0.1.0"
created: 2026-05-19
status: sample
thread: storevine
context: "Storevine Day 2 AM (09:00-10:30 PT 2026-05-19); 5 approach summaries within the managed-intelligence direction locked by Differentiation"
---

<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->

## Generation Context

After Day 1 closed with the managed-intelligence direction locked into the Mini Manifesto, Day 2 AM generated 5 candidate approaches within that direction. Each approach is a different operational shape for delivering managed-intelligence to specialty retailers. The minimum-3 floor was easily cleared; the team self-capped at 5 rather than the 7-max because the design space within "human-in-the-loop weekly brief" is bounded.

All 5 approaches share: weekly Monday delivery, 15-minute read budget, specialty retail focus, human analyst in the loop. They differ on: who does the analysis, what data they have, how the product packages and prices, and what software vs services proportion.

## Approach 1: Solo Analyst Per Account

**Summary:** Each retailer is assigned a dedicated human analyst (Storevine employee) who reads their POS + accounting data, prepares the weekly brief, and is on a Slack channel for the retailer's questions. One analyst handles 8-12 accounts.

**Differentiator served:** D6 (specific actions) + D3 (human in the loop) at maximum strength. The dedicated analyst learns the customer over time.

**Risk:** Unit economics. 8-12 accounts per analyst at $1k-$1.5k MRR means $8-18k/mo revenue per analyst. Analyst loaded cost is $8-12k/mo. Margins are thin and the analyst is the throughput cap.

**Visual:** [imagine: 1 analyst icon connecting to 10 retailer icons via a "Monday brief" arrow with bidirectional Slack arrows]

## Approach 2: Pooled Analyst Team

**Summary:** Storevine maintains a team of 4-6 analysts who collectively serve all customers. Customers don't have a named analyst; they have a shared inbox. Pipeline pulls customers as their weekly briefs come due. Analysts develop sector expertise (outdoor, grocery, gift, etc.) and rotate.

**Differentiator served:** D6 (specific actions) at strong; D3 (human in the loop) at moderate (no dedicated relationship); D7 (setup under 1 hour) at strong (no analyst-onboarding ceremony).

**Risk:** Customer perception of "you don't know me." Specialty retailers may resist this anonymous-analyst model. Specialization-rotation balance is operationally tricky.

**Visual:** [imagine: 5 analyst icons in a circle, with retailer icons flowing through a queue to whoever has capacity]

## Approach 3: Analyst-Authored Templates

**Summary:** Storevine analysts author and maintain template briefs for each specialty subvertical (outdoor, grocery, gift, etc.). For each customer, the software generates a brief by populating the template with the customer's data; the analyst reviews and edits before delivery (~10 min review per customer per week). One analyst can handle 30-50 accounts.

**Differentiator served:** D7 (setup speed) + D8 (pricing fit) at strong; D6 (specific actions) at strong if templates are good; D3 (human in the loop) at moderate (analyst reviews but does not author from scratch).

**Risk:** Templates may produce generic-feeling briefs. Quality depends on template fidelity to specialty subvertical realities. Customer trust depends on whether the customer can tell the difference.

**Visual:** [imagine: template library on left, customer data piping into template, analyst review pass, then customer delivery]

## Approach 4: Software With Optional Analyst Add-On

**Summary:** Storevine ships as a software product (auto-generated weekly brief with specific actions) at $400-$600/mo. Customers can add an analyst review tier (analyst-reviewed brief + Slack channel) at $1,200-$1,500/mo total. Most customers stay on software-only; a minority upgrade.

**Differentiator served:** D7 (setup speed) + D2 (weekly rhythm) at strong; D3 (human in the loop) at weak (most customers don't use it).

**Risk:** Violates Decision Principle 3 from Differentiation ("human in the loop is the product, not a fallback"). This approach is functionally the self-serve direction Differentiation rejected, with optional analyst window-dressing. The team flagged this as borderline-rejected at generation time but kept it for Magic Lenses comparison.

**Visual:** [imagine: software box on left with optional human-analyst lozenge attached on a dotted line]

## Approach 5: Vendor-Funded Concierge

**Summary:** Storevine is free or near-free to the specialty retailer; the business model is funded by vendor partners who pay for retailer-anonymized insights into how their products are selling and where merchandiser preferences are shifting. Retailers get the weekly brief; vendors get aggregate market intelligence.

**Differentiator served:** D8 (pricing fit at extreme: $0 to retailer) at strong; D4 (15-minute read) and D6 (specific actions) at strong.

**Risk:** Conflict of interest in the analyst-to-retailer relationship if vendors are funding. Loss of retailer trust if vendor influence is visible. Different sales motion entirely.

**Visual:** [imagine: vendor money flowing into Storevine analyst pool, anonymized retailer data flowing back to vendors as separate stream]

## Approach Summary Table

| # | Approach | Operational shape | Pricing | Differentiator strength | Notable risk |
|---|---|---|---|---|---|
| 1 | Solo Analyst Per Account | 1 analyst : 8-12 retailers | $1.2-1.5k MRR | Maximum on D3 + D6 | Unit economics; throughput cap |
| 2 | Pooled Analyst Team | Pool of 4-6 analysts | $800-1.2k MRR | Strong on D6, moderate on D3 | "You don't know me" perception |
| 3 | Analyst-Authored Templates | 1 analyst reviews 30-50 | $600-1k MRR | Strong on D7 + D8, moderate on D3 | Template fidelity risk |
| 4 | Software + Optional Analyst | Self-serve with upsell | $400-600 base + $800 add | Weak on D3 | Violates Principle 3 |
| 5 | Vendor-Funded Concierge | Two-sided market | Free or near-free retailer | Strong on D4, D6, D8 | Trust + sales motion |

## Decider Checkpoint

**Mei sign-off required to proceed to Magic Lenses (Day 2 PM).**

- [x] Mei confirms 5 approaches generated (within minimum-3, max-7 range).
- [x] Mei confirms all 5 are within the managed-intelligence direction locked Day 1; Approach 4 is on the border and explicitly flagged.
- [x] Mei accepts that Magic Lenses will likely eliminate Approach 4 quickly (Principle 3 violation); kept in the set for comparison.
- [x] Mei accepts the team's choice not to generate approaches 6 and 7 (design space saturation argument is honest).
- [x] Mei confirms the differentiator strength assessments and the noted risks per approach.

**Signed:** Mei, 2026-05-19 10:45 PT
