---
artifact: jtbd-canvas
version: "1.0"
created: YYYY-MM-DD
status: draft
---

# Jobs to be Done Canvas: [Job Name]

## Job Overview

**Job Title:** [Short name for this job]
**Date:** [When canvas was created]
**Author:** [Who created this]
**Research Basis:** [What research informed this: interviews, surveys, observation, etc.]

---

## Job Performer

**Who:** [Description of the person in this situation]

**Key Characteristics:**
- [Relevant characteristic 1]
- [Relevant characteristic 2]
- [Relevant characteristic 3]

**Not Defined By:**
<!-- What demographics or attributes are NOT defining factors -->
- [Attribute that doesn't matter]
- [Attribute that doesn't matter]

---

## The Circumstance

**When does this job arise?**
<!-- Specific trigger or situation -->

[Description of the triggering circumstance]

**Where does this happen?**

[Physical or digital context]

**Frequency:**

[How often does this job arise: daily, weekly, monthly, occasionally]

**Urgency:**

[How urgent is the job when it arises: immediate, can wait, flexible]

---

## Job Statement

> **"When** [specific situation or trigger], **I want to** [motivation/action], **so I can** [desired outcome/progress]**."**

---

## Functional Job

**What is the practical task to accomplish?**

[Description of the tangible outcome]

**Definition of "Done":**
<!-- What does successful completion look like? -->

- [Success criterion 1]
- [Success criterion 2]
- [Success criterion 3]

**Key Steps in the Job:**
<!-- The process the customer goes through -->

1. [Step 1]
2. [Step 2]
3. [Step 3]
4. [Step 4]

**Functional Pains:**
<!-- What makes this job difficult functionally -->

- [Pain point 1]
- [Pain point 2]
- [Pain point 3]

---

## Emotional Job

**How do they want to feel?**

| Desired Feeling | Why It Matters |
|-----------------|----------------|
| [Feeling 1] | [Explanation] |
| [Feeling 2] | [Explanation] |
| [Feeling 3] | [Explanation] |

**How do they want to avoid feeling?**

| Feeling to Avoid | Current Trigger |
|------------------|-----------------|
| [Feeling 1] | [What causes this feeling now] |
| [Feeling 2] | [What causes this feeling now] |
| [Feeling 3] | [What causes this feeling now] |

**Emotional Pains:**
<!-- What causes negative emotions in current solutions -->

- [Emotional pain 1]
- [Emotional pain 2]

---

## Social Job

**How do they want to be perceived?**

| Desired Perception | By Whom |
|--------------------|---------|
| [Perception 1] | [Audience] |
| [Perception 2] | [Audience] |

**What perception do they want to avoid?**

| Perception to Avoid | By Whom |
|---------------------|---------|
| [Perception 1] | [Audience] |
| [Perception 2] | [Audience] |

**Social Context:**
<!-- Who else is involved or observing -->

- [Social factor 1]
- [Social factor 2]

---

## Competing Solutions

**What do customers currently "hire" for this job?**

| Solution Type | Solution | Strengths | Weaknesses |
|---------------|----------|-----------|------------|
| Direct Competitor | [Product] | [What it does well] | [Where it falls short] |
| Indirect Alternative | [Product/behavior] | [What it does well] | [Where it falls short] |
| Non-consumption | [Doing nothing/workaround] | [Why they choose this] | [Cost of this choice] |
| DIY/Manual | [Manual process] | [Why they choose this] | [Cost of this choice] |

**Why Do They Switch?**
<!-- What causes customers to fire one solution and hire another -->

- [Switch trigger 1]
- [Switch trigger 2]

**Why Do They Stay?**
<!-- What keeps customers with current solutions despite problems -->

- [Inertia factor 1]
- [Inertia factor 2]

---

## Hiring Criteria

**Must-Have (Table Stakes):**
<!-- Non-negotiable requirements -->

- [Requirement 1]
- [Requirement 2]
- [Requirement 3]

**Differentiators (Decision Drivers):**
<!-- What tips the decision between options -->

- [Differentiator 1]
- [Differentiator 2]
- [Differentiator 3]

**Nice-to-Have:**
<!-- Appreciated but not essential -->

- [Nice-to-have 1]
- [Nice-to-have 2]

---

## Insights and Implications

**Key Insight 1:** [Insight]
- Product Implication: [What to build/change]

**Key Insight 2:** [Insight]
- Product Implication: [What to build/change]

**Key Insight 3:** [Insight]
- Product Implication: [What to build/change]

---

## Supporting Quotes

<!-- Verbatim quotes from research that illustrate the job -->

> "[Quote 1]" . [Source]

> "[Quote 2]" . [Source]

> "[Quote 3]" . [Source]

---

## Questions for Further Research

- [Question 1]
- [Question 2]
- [Question 3]

---

*This canvas should be validated and updated as you learn more about customers.*
