Executive brief

# The operating window has narrowed.

Three independent signals point to the same decision: accelerate the product loop now, while distribution, demand, and delivery capacity are aligned.

Prepared for Leadership team
Period Q2 2026
Decision Approve focused sprint
18%Increase in qualified demand
6 wk Window before renewal planning locks
3 Risks requiring executive attention
01

## Demand is specific enough to productize.

Recent conversations cluster around the same workflow, buyer, and budget owner.

02

## Distribution is newly reachable.

Partner and lifecycle channels now create repeatable entry points for the offer.

03

## The main risk is coordination, not feasibility.

The work is scoped, but ownership and sequencing need a single operating plan.