---
type: email
from: "Lara Acosta" <lara@literallyacademy.com>
subject: 4 email principles I wish someone taught me 4 years ago (after

 growing to 30k email subs).
received: 2026-03-06 07:30:34
date_header: Sat, 13 Sep 2025 11:01:17 +0000
priority: normal
status: awaiting_approval
uid: 30332
---

## Email Content

**From:** "Lara Acosta" <lara@literallyacademy.com>
**Subject:** 4 email principles I wish someone taught me 4 years ago (after

 growing to 30k email subs).
**Date:** Sat, 13 Sep 2025 11:01:17 +0000

### Body (preview)

4 email principles I wish someone taught me 4 years ago (after growing to 3=

0k email subs).



=C2=A0



Four years ago, I thought email was tacky, cringe even.=C2=A0



Spam people=E2=80=99s inboxes.

Send fake urgency offers.

Sound robotic and boring.



I was wrong.=C2=A0



My first emails didn=E2=80=99t sell anything.=C2=A0



In fact, they costed me a few hundred dollars.



Gave away a digital product I used to sell for $25 to everyone who joined.



Spent the next few months sharing lessons that I usually charge for.=C2=A0



And in turn, over time, that action made me thousands.=C2=A0



Look - Email isn=E2=80=99t about taking.



It=E2=80=99s about giving first. Marketers always say this.



But the underlying truth behind it is that people buy from people they like=

.=C2=A0



And the best way to get someone to like you is to let people get to know yo=

u.



Inspire them.

Educate them.



Here are the 4 principles I wish someone told me back then:



=C2=A0



1. Your emails don=E2=80=99t need to sell.



They need to matter. A good email reads like a conversation you=E2=80=99d a=

ctually want to have over coffee.=C2=A0



If it feels like a script, people scroll past them.



2. The subject line is 80% of the battle.



If they don=E2=80=99t click, they=E2=80=99ll never read.

So just like in content, make sure you either answer a question or reinforc=

e a belief.



Or be like me and confuse people every so often with a random headline lol.



3. Stories > tactics



People forget most tactics, but they remember how you made them feel.=C2=A0



My most quoted emails are the ones where I told stories about my times away=

 travelling or random lessons I learnt doing random things.



They love the tactics, but they engage with stories more.=C2=A0



4. The pitch is the story, not the call to action



The best sales emails don=E2=80=99t pitch, they build up to the pitch.=C2=

=A0



You can sell your offer without the email being literally just t

---

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