---
slug: hr-recruiting-seasonal-hiring-campaigns
title: "Retail Chain Fills 1,200 Holiday Positions 3 Weeks Faster with AI Screening"
industry: HR & Recruiting
useCase: Seasonal Hiring
companySize: 4,500 employees + 1,200 seasonal
location: Nationwide, 85 stores
metaTitle: "Seasonal Hiring Campaign Case Study | QuickVoice"
metaDescription: "An 85-store retail chain used QuickVoice AI to screen 800+ applicants/day and fill 1,200 holiday positions 3 weeks faster, saving $240K per season."
canonical: https://quickvoice.co/case-studies/hr-recruiting-seasonal-hiring-campaigns
ogImage: ""
heroStat: "3 weeks"
heroStatLabel: "Faster time to fill"
tags: [HR, Recruiting, Seasonal Hiring, Retail, iCIMS, High Volume]
---

# Retail Chain Fills 1,200 Holiday Positions 3 Weeks Faster with AI Screening

For specialty retailers, the holiday season is make-or-break. Between Black Friday and New Year's Day, some chains generate 35 to 40 percent of their annual revenue. Having the right people on the floor — trained, scheduled, and ready — is the difference between a record quarter and a missed target. For an 85-store specialty retail chain with $200 million in annual revenue, the annual scramble to hire 1,200 seasonal associates had become a predictable crisis. This is the story of how they used QuickVoice AI voice agents to screen every applicant within 24 hours, fill all 1,200 positions three weeks ahead of schedule, and save $240,000 in seasonal recruiting costs.

---

## 1. Company Profile

| Detail | Description |
|---|---|
| **Company Type** | Specialty retail chain (home goods and lifestyle) |
| **Stores** | 85 locations across 28 states |
| **Annual Revenue** | $200 million |
| **Full-Time Employees** | 4,500 (year-round) |
| **Seasonal Hires** | 1,200 (November through January) |
| **ATS** | iCIMS |
| **Applicant Sources** | Indeed, company career site, in-store QR codes, employee referrals |
| **HR Team** | 14 corporate HR staff, 85 store managers (hiring authority) |

The chain had grown over two decades from a single flagship store to a nationwide footprint. Their brand was built on high-touch in-store customer service, and the company's data showed a direct correlation: for every 10% shortfall in seasonal staffing, same-store holiday sales declined by 4 to 6%. The stakes were enormous, and every September the same chaotic process repeated itself.

---

## 2. The Challenge

Priya Chandra, VP of People Operations, had overseen four holiday hiring cycles. The math was getting worse every year.

### 5,000+ Applicants, 8 Temporary Recruiters, 6-Week Timeline

Each September, more than 5,000 applications flooded in. The company hired 8 temporary recruiters at roughly $30,000 total to join 2 internal coordinators. Each recruiter could complete about 12 phone screens per day — 120 total across the team. It took the full six weeks to work through the pool, with no buffer for delays.

### Competitors Hired the Best Candidates First

The average seasonal applicant applied to 4.3 retailers simultaneously. By late October, the top third of the applicant pool was gone. Of 1,890 qualified candidates identified the prior year, 620 (33%) had already accepted positions elsewhere by the time the company extended an offer.

### Offer Acceptance Rate Was Declining

Acceptance had dropped from 72% three years prior to 64% the previous year. Candidates who waited more than a week between applying and receiving an offer were 40% less likely to accept.

### First-Week No-Shows Eroded Gains

Fifteen percent of candidates who accepted offers did not show up for their first shift — concentrated among those who had waited longest. Each no-show meant refilling from an already depleted pool.

---

## 3. Why QuickVoice

Priya evaluated scaling up temporary recruiters, partnering with a staffing agency, deploying a text-based screener, and implementing QuickVoice. Four requirements drove the decision.

**Volume and Speed.** The company needed 5,000+ applicants screened in days, not weeks. QuickVoice's event-triggered calls could run hundreds of concurrent screening conversations with no proportional headcount increase.

**Store-Specific Routing.** With 85 stores across 28 states, screening had to be location-aware — matching candidates to nearby store openings, available shifts, and scheduling in-person interviews at the nearest location.

**iCIMS Integration.** QuickVoice's bidirectional iCIMS integration wrote screening outcomes directly to candidate records and triggered downstream workflow automations for interview scheduling, offer generation, and onboarding tasks.

**Same-Day Interview Scheduling.** The AI agent could check store manager availability and book interviews in real time during the screening call — no waiting for recruiter follow-up.

> "We were not looking for incremental improvement. We needed to compress a six-week process into two weeks. When I saw QuickVoice screen a test batch of 200 applications in a single afternoon, I knew we had found the answer."
> — Priya Chandra, VP of People Operations

---

## 4. The Solution

QuickVoice deployed an end-to-end seasonal hiring pipeline covering screening, interview scheduling, offer confirmation, and onboarding follow-up.

### Automated Screening — Triggered on Application

The moment a seasonal application was submitted through any channel, it was parsed into iCIMS and triggered a QuickVoice screening call — within 60 minutes during business hours. The AI agent conducted a 5-to-7-minute conversation covering:

- **Availability:** Start date, days per week, ability to work through January 15
- **Store Preference:** Preferred location, willingness to work at nearby alternatives, maximum commute
- **Retail Experience:** Prior retail and customer service experience, cash handling, POS familiarity
- **Shift Flexibility:** Morning, midday, evening, weekend, and holiday availability (Black Friday, Christmas Eve)

Responses were scored against a role-specific rubric. Candidates in bilingual markets were screened for language proficiency.

### Real-Time Interview Scheduling

Qualified candidates were immediately offered an in-person interview at their preferred store. The AI agent accessed the store manager's calendar through iCIMS and presented available slots. Once selected, a calendar invite was sent to both parties with store address, parking info, and what to bring. If the preferred store was fully staffed, the agent automatically offered the two nearest alternatives.

### Offer Confirmation and Onboarding Follow-Up

After the store manager made an offer decision in iCIMS, QuickVoice handled the outbound confirmation call — communicating offer details and capturing acceptance. The onboarding sequence included three touchpoints:

- **5 days before start:** SMS link to complete new-hire paperwork (W-4, I-9, direct deposit)
- **2 days before start:** Voice call with start date, shift time, dress code, and who to ask for
- **Morning of start:** SMS confirmation with store location and arrival details

---

## 5. Implementation

Deployment was completed in three weeks, finishing two weeks before seasonal postings went live.

### Week 1: Integration and Configuration

The team established the bidirectional iCIMS API connection and configured store-level data for all 85 locations. The scoring rubric was calibrated using 2,000 anonymized historical records with performance and retention outcomes to weight factors most predictive of seasonal success.

### Week 2: Script Development and Testing

Scripts were developed with Priya's team and three experienced store managers, then tested against 150 simulated profiles spanning the full range of applicant types. Accuracy testing showed 95% alignment with senior recruiter decisions. The 5% discrepancy was in borderline cases where the AI erred on the side of advancing candidates for human review.

### Week 3: Pilot and Full Rollout

A 10-store pilot across three markets screened 420 applicants, scheduled 185 interviews, and processed 112 accepted offers over five days. Two adjustments were made: removing a non-differentiating POS question and expanding the interview scheduling window from 3 to 5 days. Full rollout to all 85 stores proceeded on schedule.

---

## 6. Results

The results were transformative across every dimension.

| Metric | Before QuickVoice | After QuickVoice | Change |
|---|---|---|---|
| **Time to fill (seasonal)** | 6 weeks | 3 weeks | **-50%** |
| **Applicants screened per day** | 120 (8 temps + 2 internal) | 800+ (2 internal + AI) | **+567%** |
| **Recruiter headcount (seasonal)** | 8 temporary + 2 internal | 2 internal (no temps) | **-75%** |
| **Offer acceptance rate** | 64% | 82% | **+28%** |
| **First-week no-show rate** | 15% | 6% | **-60%** |
| **Recruiting cost savings** | — | $240,000/season | — |

All 1,200 positions were filled by mid-October — three weeks ahead of schedule and five weeks before Black Friday. Stores gained three additional weeks of training time, and customer satisfaction scores during the holiday quarter improved 8% year over year.

The 28% improvement in offer acceptance was the direct result of speed. Same-day screening and 72-hour offer turnaround secured candidates before competitors could act. The 60% reduction in no-shows was driven by the compressed timeline (less time for candidates to accept competing offers) and the three-touchpoint onboarding reminders — candidates who received all three showed up at a 97% rate.

The $240,000 in savings included eliminating 8 temporary recruiters ($30,000), reduced job board spending ($45,000), eliminated re-recruiting costs ($35,000), and reallocation of internal recruiter time ($130,000 in productivity value).

> "For the first time in my career, we went into the holiday season fully staffed, fully trained, and fully confident. My store managers did not spend November scrambling. And our customers noticed the difference."
> — Priya Chandra, VP of People Operations

---

## 7. What's Next

Priya is planning three initiatives building on the seasonal success.

### Year-Round Hiring Automation

The company hires approximately 1,800 associates annually outside the seasonal window. Deploying QuickVoice for year-round screening targets reducing time to fill from 22 days to 10 days using the same infrastructure built for the seasonal campaign.

### Store Manager Feedback Calls

After each new hire's first 30 days, QuickVoice will capture structured performance feedback from store managers, feeding data back into the screening model to continuously improve which responses best predict on-the-job success.

### Seasonal Rehire Campaigns

Approximately 40% of seasonal associates express interest in returning. A proactive August rehire campaign will contact prior associates to confirm interest and fast-track them through abbreviated screening, targeting 500 of 1,200 positions pre-filled before the general applicant pool opens.

---

## 8. Key Takeaways

- **Speed is the decisive advantage in seasonal hiring.** Compressing time to fill from 6 to 3 weeks secured top candidates before competitors could reach them. Same-day screening drove a 28% increase in offer acceptance.
- **Temporary recruiters are an expensive, fragile solution.** Eight temps cost $30,000 per season and required two weeks of ramp-up. QuickVoice eliminated this while screening at 6.7x the volume.
- **Onboarding follow-up reduces no-shows as much as fast screening does.** The three-touchpoint reminder sequence reduced first-week no-shows by 60%. Candidates receiving all three reminders showed up at a 97% rate.
- **Training time is the hidden benefit of faster hiring.** Filling positions three weeks earlier gave stores additional training time, directly improving associate readiness and holiday quarter sales.

> "The ROI made this an easy business decision — $240,000 in savings is hard to argue with. But the real value was strategic. We stopped reacting to the seasonal hiring crisis and started controlling it. That is worth far more than $240,000."
> — Priya Chandra, VP of People Operations
