---
name: _mureo-pro-diagnosis
description: "Professional marketing diagnostic frameworks: expert-level campaign analysis that grows with your experience."
metadata:
  version: 0.1.0
  openclaw:
    category: "marketing"
    requires:
      bins:
        - mureo
---

# Professional Campaign Diagnosis

A growing knowledge base of marketing diagnostic expertise. This skill starts with foundational frameworks and **learns from your corrections** — every time you point out a missed insight or wrong recommendation, the knowledge is captured here for future use.

**How this skill grows:** When you correct the agent's analysis during `/daily-check`, `/rescue`, or other commands, the agent will ask if the insight should be saved. Approved insights are appended to this file as new entries under the appropriate section.

## How to Use This Skill

- **For the agent:** Read this skill before making diagnostic recommendations. Apply any learned insights that match the current situation.
- **For the user:** When the agent misses something or makes a wrong call, say so. The agent will offer to save that knowledge here.

---

## Diagnostic Principles

### Always Diagnose Before Prescribing

A professional marketer asks "Why?" before recommending changes:

- **Surface analysis** (avoid): React to symptoms (high CPA → cut keywords)
- **Root cause analysis** (do this): Identify structural causes first (high CPA ← budget dispersed across too many ad groups ← need to consolidate)

### The Diagnostic Order

When analyzing a campaign, work through issues in this priority:

```
1. Structure    → Is the account structure appropriate for the budget?
2. Data         → Is there enough conversion data for the bidding strategy?
3. Targeting    → Are keywords/audiences reaching the right people?
4. Creative     → Are ads relevant, compelling, and aligned with the LP?
5. Bids/Budget  → Are bid targets and budgets realistic?
```

**Fix higher-level issues before lower-level ones.** Optimizing bids on a structurally broken account is like tuning the engine of a car with flat tires.

---

## Learned Insights

This section grows as you use mureo. Each insight is learned from real campaign experience.

<!-- 
When the agent learns a new insight from user correction, append it here using this format:

### [Short title]

**Situation:** [When this applies]
**Wrong assumption:** [What the agent initially thought]
**Correct approach:** [What the user taught]
**Why:** [The reasoning behind the correct approach]

Date learned: YYYY-MM-DD
-->

*No insights learned yet. As you use mureo and correct the agent's recommendations, knowledge will accumulate here.*
