---
name: sales-demo-script
description: "Write a product demo script that tells a value story instead of a feature tour. Use when asked to write a sales demo script, structure a product demo, plan demo talk track and flow, or turn a feature list into a compelling demo. Produces a demo script — the setup and discovery hooks, a scene-by-scene flow tied to buyer pain, talk track, 'aha' moments, transitions, and a close with next steps."
---

# Sales Demo Script Skill

Write a demo that makes a buyer feel their problem being solved — a value story, not a click-through of every screen. The best demos show the shortest path to the "aha," anchored in the pain the buyer already told you about.

## What This Skill Produces

- A demo objective and the one thing the buyer should feel by the end
- Discovery hooks to tailor the demo live
- A scene-by-scene flow tied to buyer pain, with talk track
- Clearly marked "aha" moments and clean transitions
- A close with a concrete next step

## Required Inputs

Ask for these if not provided:

- **Product** and the persona/buyer you're demoing to
- **Their pain** — what problem they're trying to solve (from discovery)
- **The value story** — the outcome the product delivers
- **Key capabilities** to show (and which to skip)
- **Proof** — data, before/after, or a realistic demo dataset
- **Meeting context** — first demo, technical deep-dive, competitive bake-off; time available

Use realistic sample data; don't imply results or claims you can't back — mark `[to confirm]`.

## Process

1. **Set the objective** — the single feeling/decision the demo should produce.
2. **Open with their world** — restate the pain; get agreement before showing anything.
3. **Design the shortest path** — pick the 2–4 scenes that prove the value; cut the rest.
4. **Script talk track per scene** — say the value, then show the feature as evidence.
5. **Mark the "aha"** — the moment the payoff lands; slow down there.
6. **Write transitions** — connect scenes with the buyer's logic, not the menu structure.
7. **Close** — recap value in their words and ask for the specific next step.

## Output Format

---

# Demo Script — [Product] for [Persona]

**Objective:** [the one thing they should feel/decide] · **Time:** [minutes] · **Context:** [first demo / deep-dive]

## Open (restate their world)
- **Say:** "[Restate the pain and the outcome they want]"
- **Confirm:** [question to get a yes before showing anything]

## Discovery Hooks (tailor live)
- If they care about [X] → emphasize [scene]
- If they mention [Y] → show [capability]

## Scene Flow
### Scene 1 — [Buyer outcome, not feature name]
- **Setup:** [the before state / realistic data]
- **Say:** [value-led talk track]
- **Show:** [the specific action]
- **✨ Aha:** [the payoff moment — slow down]

### Scene 2 — [Buyer outcome]
- **Transition:** "[connect from Scene 1 in buyer logic]"
- **Say / Show / Aha:** [...]

## Handle Live Questions
- [Likely question] → [crisp answer, then return to the story]

## Close
- **Recap:** "[value in the buyer's words]"
- **Next step:** [the specific ask — trial, technical eval, mutual plan]

---

## Quality Checks

- [ ] The demo opens with the buyer's pain, not the product
- [ ] It shows the shortest path to the payoff, not every feature
- [ ] Each scene leads with value; the feature is the evidence
- [ ] "Aha" moments are explicitly marked
- [ ] Transitions follow buyer logic, not menu structure
- [ ] The close asks for a specific, concrete next step

## Anti-Patterns

- [ ] Do not do a feature tour or "let me show you the settings"
- [ ] Do not start clicking before confirming the pain
- [ ] Do not demo on empty or unrealistic data
- [ ] Do not rush the "aha" — that's the moment that sells
- [ ] Do not end with "any questions?" — end with a next step

## Example Trigger Phrases

- "Write a demo script for [product] to a [persona]"
- "Turn this feature list into a value-story demo"
- "Structure a 20-minute demo that leads with buyer pain"
- "Script the talk track and aha moments for our product demo"
