# Escalation brief: [account] — [date] · single owner: [name]

**Severity:** [exec-visible / churn-threat / P1-pattern] · **ARR:** [$] · **Renewal:** [date]

## Situation (3 sentences, no adjectives)
[What happened, when, current state]

## The reconciled timeline (ticket history × account-team narrative — discrepancies resolved)
| When | What happened | What we said |
|---|---|---|

## Trigger vs wound (references/deescalation-sequencing.md)
**Stated issue:** … · **The wound:** deprioritised / surprised / looks-bad-internally / value-doubt → [evidence]

## Business impact (theirs)
[what it cost them, in their units — this drives remedy size]

## The remedy plan
| Commitment | Confirmed feasible by | Date | Owner |
|---|---|---|---|
Technical: … · Relational: … · Commercial (last, attached to plan): …

## Exec touch
Who calls whom: … · The 3 commitments they may make: … · The one they must NOT: …

## Cadence promise
Updates every [interval] at [time] until [exit criteria: restored usage, not just shipped fix]
