# Churn report: [period] — [segment scope]

## Headline
Gross churn: [n logos / $x MRR] ([x]%) · Net revenue retention: [x]% · vs last period: [Δ]

## Classification (three-signal verified — references/avoidability-calls.md)
| Cluster | Logos | MRR | Stated vs verified reason | Avoidable? | Signal we missed & when |
|---|---|---|---|---|---|

## The avoidability split
**Avoidable:** [x]% of churned MRR → intervention territory
**Bad-fit at acquisition:** [x]% → routed to [marketing/sales] with segment: […]
**Truly unavoidable:** [x]% → priced into the model, not grieved

## Timing analysis
Engagement death preceded cancellation by median [n] days. The missed window: [what signal, when].

## Early-warning signals (from this cohort's trajectories)
| Signal | Lead time | Detectable today? | If not — instrument: |
|---|---|---|---|

## Interventions (ranked by saved-MRR estimate ÷ effort)
| # | Intervention | Fires at [signal moment] | Est. MRR protected | Owner | Test |
|---|---|---|---|---|---|

## What we'll know next quarter that we don't now
[the instrumentation/interviews committed]
