# The QBR Value Narrative: Their Numbers, Not Your Features

QBRs die when they become product tours delivered to people checking email. The rescue is a single reframe: the meeting is about THEIR quarter, measured in THEIR numbers, with your product as supporting cast.

## The narrative spine (slide logic)

1. **Their goals, restated** — from the success plan/kickoff: "you told us Q-whatever was about X and Y." Opening with their words earns the next 25 minutes.
2. **The value ledger** — what happened, in their units: hours saved (with the calculation shown), tickets deflected, revenue influenced, risk retired. Every number traceable; ONE hero metric, 2-3 supporting. Ten numbers = zero numbers.
3. **The honest section** — what didn't go well: unadopted features, unresolved issues, the outage. Naming it first costs nothing (they know) and buys the credibility the roadmap slides spend.
4. **Where peers are** — benchmark or pattern data ("teams your size typically…") — the slide execs photograph. Anonymised, real.
5. **Next quarter's plan** — 2-3 joint commitments WITH THEIR OWNERS attached, feeding the success plan. A QBR without customer-owned actions was a presentation.
6. **Expansion, earned** — growth talk only rides on demonstrated value (sections 2-4). An upsell after a thin value ledger reads as a shakedown; after a strong one, as an obvious next step.

## Value math they'll defend internally

The test for every ledger number: could YOUR CHAMPION present it to THEIR CFO unaided? "Saved 400 hours" fails ("how do you know?"); "1,200 reports auto-generated × 20 min manual each = 400 hrs ≈ $24k at your loaded rate" survives. Show the formula on the slide — the formula is the credibility.

## Audience mechanics

- Exec sponsor in the room → lead with ledger + benchmark, appendix the operations
- Only operators in the room → the real fix is the invite list next quarter, not the deck; add one slide designed to be forwarded upward (the ledger, standalone)
- Pre-wire the surprise: nothing in the honest section should be news to your champion — walk them through it beforehand so they're a co-presenter, not a hostage
