---
trigger: model_decision
description: "Optimise a LinkedIn profile to be found and to convert. Use when asked to write or improve a LinkedIn headline, About section, or profile, or to make a profile recruiter-friendly. Produces an optimised headline, a first-person About section with a hook and keywords, achievement-led experience bullets, and a skills/keyword list tuned for LinkedIn search."
---

# LinkedIn Profile Skill

LinkedIn is two audiences at once: a **search algorithm** (recruiters filter by keywords) and a **human**
who decides in the first two lines whether to keep reading. This skill optimises for both — a keyword-rich
headline, an About section that hooks then proves, and achievement-led experience — so the profile gets
surfaced *and* converts the click.

## Required Inputs

Ask for these only if they aren't already provided:

- **Current role, target role/industry, and the keywords** recruiters in your field search for.
- **Your achievements & specialties** — the proof, with numbers where possible.
- **Goal** — open to roles, building authority/inbound, or selling/consulting? (changes the About CTA).
- **Voice** — LinkedIn About is **first person**; pick formal vs. warm.

## Output Format

**Headline** (≤220 chars) — not just your job title: **role + value + keywords**. e.g. "Senior PM · B2B SaaS & PLG · I turn messy roadmaps into shipped outcomes." Keyword-rich for search.

**About** (first person, 3–5 short paragraphs):
- **Hook** (first 1–2 lines — all that shows before "see more"): a specific, intriguing opener, not "I am a passionate…".
- **Proof**: what you do and the results, with numbers.
- **Specialties / keywords**: a natural line or list of the terms recruiters search.
- **CTA**: what you want (open to X, reach out about Y).

**Experience bullets** — for the top roles, achievement-led bullets (same standard as a resume: action → impact → metric), lightly more narrative than a CV.

**Skills list** — the 10–15 keyword skills to add (LinkedIn ranks search partly on these), ordered by relevance to the target role.

## Quality Checks

- [ ] The headline goes beyond the job title — value + searchable keywords
- [ ] The first 1–2 lines of About hook before the "see more" fold
- [ ] About is first-person and ends with a clear CTA tied to the goal
- [ ] Target-role keywords appear across headline, About, and skills (for search)
- [ ] Experience bullets are achievement-led with metrics, not duties

## Anti-Patterns

- [ ] Do not make the headline just your title — it's prime keyword + value real estate
- [ ] Do not bury the hook — the opening lines are all most viewers see; don't waste them on "passionate professional"
- [ ] Do not write About in third person — LinkedIn is personal; "I" converts better
- [ ] Do not ignore keywords — recruiters filter by them; a profile without them is invisible to search
- [ ] Do not copy the resume verbatim — LinkedIn is warmer and slightly more narrative

## Based On

LinkedIn profile-optimisation practice — keyword-aware headline/About, hook-before-fold, recruiter search ranking.
