---
aliases: ["Property Listing"]
tags: [pm-skills, skill]
skill: property-listing
description: "Write a compelling, accurate real-estate listing description. Use when asked to write a property listing, an MLS/Zillow description, a real-estate listing, or to make a property description more appealing. Produces a listing — a hook headline, a flowing description that sells the lifestyle and key features, a highlights list, and neighbourhood notes — accurate and Fair-Housing-compliant. Not legal advice."
---

# Property Listing Skill

A great listing sells the *feeling* of living there while staying truthful — it leads with what makes the home
special, paints the lifestyle, and gives buyers the facts they need to want a showing. This skill writes that
description: appealing, scannable, and accurate, without the tired clichés or anything that crosses fair-housing
lines.

> **Note:** this is a marketing aid, **not legal advice**. Listings are regulated — **Fair Housing** laws
> prohibit language that indicates a preference or steers based on protected characteristics (race, religion,
> familial status, disability, etc.), and claims must be truthful. Describe the **property**, not the ideal
> buyer; have material claims and compliance reviewed per your jurisdiction/MLS rules.

## Working from a brief

Given the basics (beds/baths, key features), **write the listing anyway** — infer appealing, plausible framing
from what's given, and mark any specific claim *(confirm)* (square footage, year, schools, HOA). Never invent
facts (size, upgrades, permits) and never use buyer-preference language. Describe the home.

## Required Inputs

Ask for these only if they aren't already provided (else infer/flag to confirm):

- **The property** — type, beds/baths, size, lot, and standout features (renovations, views, layout, outdoor space).
- **The selling points** — what makes it special and the likely buyer's needs it meets (in property terms).
- **Location** — neighbourhood, walkability, and nearby amenities (state facts, avoid steering).
- **Voice & channel** — tone (warm, upscale, cosy) and where it runs (MLS, Zillow, social), with any length limits.

## Output Format

### Listing: [property]

- **Headline** — a short, evocative hook (the single most compelling thing about the home).
- **Description** — 1–3 flowing paragraphs: open with the wow factor, walk the buyer through the home's best features and flow, evoke the lifestyle (entertaining, morning light, the yard), and close with location/convenience. Specific and sensory, not a feature dump.
- **Highlights** — a scannable bullet list of the key features and facts (beds/baths, size, upgrades, parking, year — mark any *(confirm)*).
- **Neighbourhood** — factual nearby amenities and conveniences (avoid statements that steer by demographic).
- **Call to action** — invite a showing / contact, with a placeholder for agent details.

Keep it truthful; mark figures to confirm.

## Quality Checks

- [ ] Leads with the most compelling feature, then sells the lifestyle — not a dry spec list
- [ ] Specific and sensory, free of empty clichés ("must see!", "won't last!")
- [ ] Every factual claim (size, year, upgrades) is accurate or flagged to confirm — nothing invented
- [ ] Describes the property, not the "ideal" buyer — no fair-housing / steering language
- [ ] Scannable: a hook, a flowing description, and a highlights list
- [ ] Fits the channel's tone and length; ends with a clear call to action

## Anti-Patterns

- [ ] Do not use buyer-preference or steering language ("perfect for a young family", "great for…") — describe the home
- [ ] Do not invent or inflate facts (square footage, upgrades, permits, schools) — flag to confirm
- [ ] Do not pile on clichés and exclamation marks — specifics sell, hype doesn't
- [ ] Do not bury the best feature — lead with it
- [ ] Do not present this as legal/compliance certification — flag for MLS/fair-housing review

## Based On

Real-estate marketing practice — lifestyle-led, feature-accurate listings that are scannable and Fair-Housing-compliant.

---
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