# Journey map: [persona] × [job] — [date] · evidence period: [range] · expires: [date +2 qtrs]

**Sources used:** [analytics range · n recordings · n interviews · ticket sample]

## The map
| | Stage 1: [name] | Stage 2 | Stage 3 | Stage 4 |
|---|---|---|---|---|
| **Doing** (recordings/analytics) | | | | |
| **Thinking** (interview verbatims) | | | | |
| **Feeling** (anchored: quote/signal) | | | | |
| **Pain** (evidence: drop-off %/tickets) | | | | |
| **Workarounds observed** | | | | |
| **Evidence status** | ✅ / [assumed] | | | |

## The divergences (where the single path lies)
- [x]% never reach stage [n] — they [what actually happens]
- Loop detected: [stage] ↔ [stage], median [n] cycles — because [evidence]

## Opportunities (the output — ranked, evidenced)
| # | Pain | Severity × reach | Workaround cost today | Opportunity |
|---|---|---|---|---|

## Research backlog (the [assumed] cells)
- [cell] → [cheapest way to get evidence]
