# Retention readout: [product/segment] — [date]

**Retention defined as:** [the value action, not "opened"] per [period matching natural job frequency: daily/weekly/monthly]

## Curve summary (cohorts plotted separately — never blended)
| Cohort | Week/Month 1 | 4 | 12 | Plateau | Flatten point |
|---|---|---|---|---|---|

**Shape:** flattening / declining / smile → [what that means here — references/curve-reading.md]
**Trend across cohorts:** newer curves sitting [higher/same/lower] → [the verdict on recent product work]

## Segment split (the plateau is the story)
| Segment | Plateau | Flatten | Note |
|---|---|---|---|

## What separates flatteners from leavers
[behavioural differences in the first N days — correlation until tested, labelled]

| Behaviour | Flatteners | Leavers | Causal test proposed |
|---|---|---|---|

## The one sentence
Cohorts flatten at __% around [period n]; the biggest lever is [plateau/flatten-point] for [segment] via [behaviour].

## Actions
| Lever | Intervention | Expected curve change | Owner | Measured by |
|---|---|---|---|---|
