# Competitive landscape: [market] — [date] · re-verify by [date +1 qtr]

**Prepared for:** [strategy / sales / board] · **Sources:** labelled [docs/trial/reported] per claim

## The market in one paragraph
[Who plays, how it segments, where it's moving — ≤120 words]

## Positioning map
**X:** [axis buyers trade on] · **Y:** [second axis]
[quadrant placement + one-line rationale each, ours last with the strategic implication]

## Feature matrix (rows = what decides deals; see references/feature-matrix-honesty.md)
| Capability | Weight | Us | [A] | [B] | Truth notes |
|---|---|---|---|---|---|
| | deal-breaker/evaluated/checkbox | ✅/🟡/❌ | | | [quality diff + provenance] |

## Win/loss reality (last [n] deals)
| We win when… | We lose when… |
|---|---|

## Threat assessment
| Competitor | Momentum signals | Their next move (inference, labelled) | Our exposure |
|---|---|---|---|

## Strategic recommendations (each traceable to a section above)
1. **Given** [finding], **do** [action] **to** [outcome] — owner: …

## Verification queue
[claims marked reported/assumed → how to firm up]
