# GTM pack: [launch] — [date]

## The one claim
> For [who], [product] is the [category frame] that [outcome], because [proof].
*(Passes the competitor-swap and disprove tests — references/messaging-hierarchy.md)*

## Pillars (3, evidence attached)
| Pillar | Proof (number/customer/demo) |
|---|---|

## Audience translations (same claim, refracted)
| Audience | What they hear | Their proof | Their objection & answer |
|---|---|---|---|
| Economic buyer | | | |
| Daily user | | | |
| Technical evaluator | | | |

## Feature → pillar ladder (features not laddering = out of launch comms)
| Feature | Pillar | Benefit sentence |
|---|---|---|

## Use cases (role-specific, story-shaped)
1. [role] + [situation] → [how product] → [outcome with a number]

## Banned-word sweep
seamless/powerful/all-in-one/etc. found: [n] → replaced with claims: ✅

## Channel kit
One-liner (≤15 words): … · Email para: … · Social: … · Sales talk-track opener: …
