# CONTEXT.md

> Copy this file to your **project root** as `CONTEXT.md` (or `~/.claude/CONTEXT.md` for a global one), fill it in, and delete the guidance comments. Skills read it so their output comes back in *your* language, about *your* product — no re-typing context every time.
>
> Why this exists: the #1 reason AI output feels generic is the model doesn't know who you are. A short, shared context file fixes that for every skill at once. Keep it tight (half a page beats three pages) and update it when the facts change.

## Who we are
- **Company / product:** <!-- what it is, in one line -->
- **What we do:** <!-- the core value, plainly -->
- **Stage:** <!-- pre-seed / seed / Series A / growth / enterprise -->

## Who it's for
- **Primary users:** <!-- the people who actually use the product -->
- **Buyers (if different):** <!-- who pays -->
- **The job they hire us for:** <!-- the outcome they want -->

## Voice & tone
- **How we sound:** <!-- e.g. plain, direct, a little playful; or formal and precise -->
- **Words we use / avoid:** <!-- house vocabulary, banned jargon -->

## Domain glossary
<!-- The terms an outsider (or the model) would get wrong. This is the highest-value section. -->
- **<Term>:** <what it means *here*, which may differ from the generic meaning>
- **<Term>:** ...
- **<Acronym>:** ...

## Key metrics
- **North star:** <!-- the one metric -->
- **Others we watch:** <!-- activation, retention, NRR, etc. with rough current values -->

## Market & competition
- **Main competitors:** <!-- and how we're different in one line each -->
- **Our wedge:** <!-- why we win where we win -->

## Constraints & norms
- **Compliance / legal:** <!-- regulated? data residency? what we can't say -->
- **Tech we use:** <!-- relevant stack, if skills touch code -->
- **Anything off-limits:** <!-- topics, claims, or framings to avoid -->

## Personal brand (for documents & designed exports)
<!-- Used by personal-doc skills (resume, bio, one-pager…) and the themed PDF export. -->
- **Name & role:** <!-- e.g. Jane Doe, Senior PM -->
- **Brand color:** <!-- a hex, e.g. #1B365D — the themed PDF export tints headings & tables with this -->
- **Tone:** <!-- e.g. confident and plain; warm and human -->

---
*Used by [PM Skills](https://github.com/mohitagw15856/pm-claude-skills). In the [browser Playground](https://mohitagw15856.github.io/pm-claude-skills/), paste the same content into the "🧠 Your context" box — it does the same thing.*
