---
name: co-marketing
description: "Plan a co-marketing partnership — two brands reaching each other's audiences for mutual gain. Use when asked to plan a partnership, joint campaign, co-branded content/webinar, integration launch, or partner outreach. Produces the partner fit rationale, a fair value exchange, the joint campaign plan, the partner pitch, and how success is split and measured."
---

# Co-Marketing Skill

Co-marketing pairs two non-competing brands with overlapping audiences to do something together — a webinar,
co-branded content, a bundle, an integration launch — so each reaches the other's customers at near-zero CAC.
It works only when the audience overlap is real and the value exchange is fair. This skill plans that: the fit,
the deal, the campaign, and the pitch.

## Required Inputs

Ask for these only if they aren't already provided:

- **Your side** — your product, audience, reach (list size, traffic, social), and what you can offer a partner.
- **Target partner(s)** — who, or the *profile* of an ideal partner (shared audience, non-competing, complementary).
- **The goal** — leads, signups, awareness, content, integration adoption.
- **Assets to offer** — audience access, content, engineering, budget, distribution.

## Output Format

### Co-marketing plan: [you] × [partner]

**1. Partner fit** — why this pairing: the **shared audience** (who overlaps), why you're *complementary not competitive*, and what each side uniquely brings. If a profile, name 3–5 candidate partners.

**2. Value exchange** — what each side gives and gets, made *fair and balanced* (mismatched reach is the #1 killer — address it):

| | You give | You get |
|---|---|---|
| Partner | | |

**3. The campaign** — the joint activity (co-webinar / co-branded guide / bundle / integration launch / newsletter swap), the assets needed, owners, and a rough timeline.

**4. Promotion & lead split** — how each side promotes (email, social, site), and how leads/credit are shared and followed up — agreed *up front* to avoid the post-campaign fight.

**5. The partner pitch** — a short outreach message a partner would say yes to: lead with *their* benefit (your audience, your asset), make the lift small, propose one concrete first activity.

**6. Success metrics** — what you each measure (leads, signups, attributed pipeline, reach), and a quick post-mortem plan.

## Quality Checks

- [ ] Partner fit is grounded in real audience overlap and a complementary (non-competing) relationship
- [ ] The value exchange is explicitly balanced — mismatched reach is addressed, not ignored
- [ ] The campaign is concrete (format, assets, owners, timeline)
- [ ] Lead-sharing and promotion responsibilities are agreed up front
- [ ] The partner pitch leads with the partner's benefit and a small first ask
- [ ] Shared success metrics are defined

## Anti-Patterns

- [ ] Do not propose a partner with no real audience overlap — "big brand" ≠ "right brand"
- [ ] Do not partner with a competitor or design a lopsided deal — fairness sustains partnerships
- [ ] Do not leave lead-sharing vague — agree it before the campaign, not after
- [ ] Do not pitch by leading with what *you* want — lead with the partner's gain
- [ ] Do not skip metrics — "we did a thing together" isn't a result

## Based On

Partnership / co-marketing practice (audience-overlap fit, balanced value exchange, joint campaign + lead-sharing, partner-first pitch).
