---
aliases: ["Creator Brand Kit"]
tags: [pm-skills, skill]
skill: creator-brand-kit
description: "Define a creator's brand foundation — niche, audience, positioning, content pillars, voice/tone, and bio — so every post is consistent and on-brand. Use when asked to define a creator brand, find a niche, set content pillars, write a voice guide, craft a bio, or build a brand kit for a personal brand or channel. Produces a reusable one-page brand kit that other content skills can read so output sounds like you, every time."
---

# Creator Brand Kit Skill

The difference between a creator who compounds and one who churns content is *consistency* — same niche, same voice, recognizable pillars. This skill builds the foundation other content skills read from: your niche, who you serve, how you sound, and what you talk about. It's the "reads-first" of the creator stack.

## Working from a brief

Given a rough description (handle, what they post, vibe), **build the full kit anyway** — propose a sharp niche and pillars, and label choices as *(draft — confirm)*. Push for specificity: "fitness" is not a niche; "strength training for desk workers over 40" is.

## Required Inputs

Ask for (if not already provided):
- **What they create** and **where** (platforms/handles)
- **Who it's for** (the specific audience) and what they want
- **The creator's personality / how they want to sound**
- **Goal** (grow, monetize, build authority, drive a product)

## Output Format

A one-page, reusable brand kit:

### 1. Niche & positioning
- **Niche (specific):** [audience] + [topic] + [angle]
- **Positioning line:** "I help [who] [achieve what] through [how]."
- **What makes you different:** the angle no one else in the niche owns.

### 2. Audience
Who they are, what they struggle with, what they aspire to, where they hang out.

### 3. Content pillars
**3–5 pillars** (the recurring themes you post about), each with: what it covers, why it serves the audience, and 2–3 example post ideas. Aim for a mix of *grow* (reach), *nurture* (trust), and *convert* (sell).

### 4. Voice & tone
- **3 voice attributes** (e.g. "direct, warm, a little contrarian") with a do/don't example each.
- **Words you use / avoid.**
- A **2-sentence sample** written in-voice as a reference.

### 5. Bio & handles
- A **profile bio** (≤150 chars) and a longer about-line.
- Consistent handle/name guidance across platforms.

### 6. Reuse note
How to paste this into other skills (or the Playground "🧠 Your context" box / a `CONTEXT.md`) so [[content-repurposer]], [[hook-writer]], [[short-form-script]], and [[newsletter-writer]] all sound like you.

## Deeper Materials

This skill ships with support files — use them when they are available:

- **`references/voice-consistency.md`** — Voice Consistency: the Creator's Compounding Asset. Apply it while producing the output; it carries the calibration and judgment calls the method summary above compresses.
- **`templates/brand-kit.md`** — a fill-in version of the deliverable with the quality gates inline. Offer it when the user wants to work the document themselves rather than have it generated.

## Quality Checks

- [ ] The niche is specific (audience + topic + angle), not a broad category
- [ ] 3–5 pillars spanning grow / nurture / convert, each with example ideas
- [ ] Voice is described with do/don't examples, not just adjectives
- [ ] Bio is within platform limits and actually says who it's for
- [ ] Includes how to reuse the kit across the other content skills

## Anti-Patterns

- A vague niche ("lifestyle", "tech") that positions against everyone
- Pillars that are topics-of-the-week, not durable themes
- Voice = a list of adjectives with no examples
- A clever bio that doesn't say who it helps or what they get

---
<!-- Run as an AI-plugin prompt. {{selection}} is the Text Generator / Templater
     variable for the highlighted text — replace it with your plugin's equivalent
     (e.g. {} in Copilot for Obsidian), or paste your input there manually. -->
Apply the skill above to the following input:

{{selection}}
