# Executive Presence Skill

Executive presence isn't a personality you're born with — it's a set of learnable behaviours: leading
with the answer, speaking concisely, staying composed under pressure, and projecting calm conviction.
This skill gives specific, actionable guidance for a particular high-stakes moment (a leadership
presentation, a board Q&A, a tense meeting) — not generic "be confident" advice.

## Required Inputs

Ask for these only if they aren't already provided:

- **The moment** — what you're walking into (present to execs, defend a plan, answer a hostile question, lead a crisis call).
- **The audience** — who's in the room, what they care about, your standing with them.
- **Your goal** — the decision/impression you want, and the message.
- **Your concern** — what you're worried about (rambling, nerves, getting derailed, sounding junior).

## Output Format

### Executive Presence: [the moment]

**1. Lead with the answer** — for this situation, the BLUF/headline-first version: state the conclusion or ask in the first sentence, then support it. Executives want the bottom line, then the why — not a build-up to it.

**2. Be concise** — the 2–3 points that matter, cut to the essential. Specific advice on what to drop. (Brevity reads as command; over-explaining reads as uncertainty.)

**3. Handle the hard question** — how to field a challenge or a question you don't fully know: acknowledge, answer the part you can, commit to follow up on the rest — calmly, without defensiveness or bluffing. A prepared line for "I don't know."

**4. Project calm** — concrete cues: pace (slow down, pause instead of filler), posture, owning silence, not rushing to fill gaps. How to reset if you feel flustered mid-answer.

**5. Language to drop** — the hedges and minimisers that undercut you ("I just think maybe…", "does that make sense?", "sorry, quick question") and the stronger replacements.

**6. The open & close** — a strong first line for the moment, and how to land the ending on the ask.

## Quality Checks

- [ ] Advice is specific to the actual moment, not generic "be confident"
- [ ] It coaches answer-first / BLUF structure with an example for this situation
- [ ] There's a concrete plan for the hard question and for "I don't know"
- [ ] Names specific hedging language to drop, with replacements
- [ ] Includes calm/composure cues (pace, pauses, silence) — behaviours, not vibes
- [ ] Gives a strong opening and a clear close on the ask

## Anti-Patterns

- [ ] Do not give generic advice ("be more confident") — coach specific behaviours for this room
- [ ] Do not bury the lead — answer-first; making execs wait for the point reads as junior
- [ ] Do not bluff a tough question — calm "here's what I know, I'll confirm the rest" beats a confident wrong answer
- [ ] Do not equate presence with talking more — concision and comfortable silence project more authority
- [ ] Do not coach a persona — it's behaviours layered on who you are, not an act that won't survive pressure

## Based On

Executive-communication practice — BLUF / Minto Pyramid (answer-first), composure under pressure, and decisive, hedge-free language.
