# Launch plan: [what] — [target date] · DRI: [name]

**Tier:** T1 / T2 / T3 — because [blast-radius criteria, not effort — references/launch-tiering.md]

## Success criteria (written NOW, reviewed at T+1wk)
- [adoption/metric target by day 30] · [guardrail: no support spike > x]

## The invariants (every tier)
- [ ] Support briefed before customers see it: [owner, date]
- [ ] Rollback tested: [flag/revert — owner]
- [ ] Changelog entry ships with the change

## Countdown (T1/T2)
| When | What | Owner | Status |
|---|---|---|---|
| T-4wk | Positioning locked (one claim, pillars) | | |
| T-3wk | Enablement drafted · docs started | | |
| T-2wk | Support trained · beta feedback triaged | | |
| T-1wk | **Go/no-go** vs written criteria | | |
| T-0 | Staged rollout [%→%→100] · monitoring thresholds: […] | | |
| T+1wk | Retro vs success criteria | | |

## Go/no-go board (blockers only, binary, on record)
| Blocker | Owner asserts green | Date |
|---|---|---|

## Fast-follows (explicitly NOT blockers — reclassified before the meeting, not during)
- …

## Comms matrix
| Audience | Message | Channel | When | Owner |
|---|---|---|---|---|
