# Platform-Native Translation: Why Cross-Posting Fails and Repurposing Works

Repurposing dies when it's resizing — same text, new dimensions. Each platform is a different ROOM with different physics: what people are doing there, what stopping-the-scroll costs, what the algorithm feeds. Translation means re-deriving the piece from its core insight, per room.

## The room physics

| Platform | Reader's mode | The unit that works | Death sentence |
|---|---|---|---|
| LinkedIn | professional self-image, skimming between tasks | first 2 lines earn the "see more"; story→lesson; white space | pasted blog intro; "I'm excited to share" |
| X/Twitter | velocity, takes | one sharp claim per post; threads = one idea per tweet, each standalone-quotable | thread that's a chopped article |
| Newsletter | invited, highest trust | the WHY behind the insight; personal register; one CTA | the same listicle they saw on LinkedIn |
| YouTube/video | leaned back, retention-driven | hook in 15s, payoff promised then delivered | reading the article at a camera |
| Short video | interrupt-driven | ONE takeaway, text-on-screen, first second is everything | context-setting preamble |

## The extraction step (do this before any writing)

From the source piece, extract: the core insight (one sentence) · the 3 strongest sub-points · the best story/example · the most quotable line · the data point. THIS list is what you repurpose — never the prose. Each platform piece is rebuilt from the list in that room's native shape, which is why good repurposing reads like it was born there.

## Sequencing beats simultaneity

Drop everything at once and each piece competes with its siblings. The cascade that compounds: anchor piece (blog/newsletter) → 2-3 days later the LinkedIn angle → the X thread with a DIFFERENT sub-point leading → the short-form clip of the single best moment → weeks later, the evergreen re-angle. Each piece links audience toward the anchor; none duplicates another's lead.

## The self-plagiarism check

Before publishing any derivative: would someone who saw the LinkedIn post get NEW value from this? If the answer is "it's the same points reordered", you've built a reason to unfollow — the derivative needs a different lead sub-point, different example, or different depth, not different formatting.
