# [HEADLINE: ≤12 words, a defensible claim with a number]

**[City, Date]** — [Paragraph 1 = the entire story: who did what, the number that makes it matter, why now. A journalist rewriting only this paragraph gets it right.]

[Paragraph 2 — the evidence: the data, the customer scale, the mechanism. Numbers dated.]

> "[Executive quote: a claim someone could disagree with — stakes/market view, NOT 'we're thrilled']"
> — [Name, exact title]

[Paragraph 3 — context: the trend/conflict this rides; what it displaces.]

> "[Customer quote: before/after with a specific — approved in writing]"
> — [Name, title, company]

[Paragraph 4 — availability: who can get it, when, where; pricing if you'd rather control that story than have it guessed.]

**About [Company]:** [One paragraph, one number, current quarter's version.]

**Contact:** [name · email · phone]

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*Pre-send: newsworthiness score ≥2? (references/newsworthiness.md) · every superlative sourced? · quotes approved? · headline survives fact-check?*
