# Marketing checklist — status as of 2026-06-13

One funnel everywhere: **scan on YOUR repo → install → (teams) demo/waitlist.**
Framing rule: own story only — no competitor names, no teardown angle in outbound.

## Live (autonomous, being watched hourly)

| Channel | Asset | Status |
|---|---|---|
| X | [launch post](https://x.com/183kush/status/2065492188671459595) — "memory should have to prove itself" + reply with demo CTA | live 6/12 |
| X | scan-angle post — Express knowledge voids, "Try yours" | live 6/13 |
| dev.to | [launch article](https://dev.to/kage18/your-coding-agents-memory-should-have-to-prove-itself-2m80) — scan-first CTA, demo-booking CTA | live, updated 6/13 |
| dev.to | Express Truth Report article (older) | live |
| Site | kage-core.com — dark product page, pricing, waitlist, demo form | live |
| Demo form | FormSubmit → inbox (activated) | live |
| Waitlist | GitHub issue #74 | live |
| README | scan-first funnel, Book-a-demo header link, 9 languages | live |
| npm + MCP registry | 2.2.2 | live |
| Plugin marketplace | `/plugin marketplace add kage-core/Kage` | live |

## Pending on Kushal (highest leverage, ~5 min each)

1. **Show HN** — full draft in [launch/hn.md](hn.md). Weekday 7–9am Pacific.
   Ping the session after posting → comment-support mode.
2. **Reddit r/mcp** — copy in [launch/reddit.md](reddit.md) (extension hard-blocks
   reddit.com; must be manual). One sub at a time; r/ClaudeAI next day.

## Waiting on third parties

- awesome-mcp-servers PR #7480 (open), awesome-ai-devtools PR #642 (open)
- PulseMCP / directory indexers (pull from official registry automatically)

## Command for social posts

ALWAYS use the unscoped alias in posts: `npx -y kage-graph-mcp ...`
(X and Reddit auto-convert @kage-core into a user mention; the alias package
kage-graph-mcp on npm depends on the scoped package and forwards the bins.)

## Cadence rules (so the channels keep working)

- X: max 1 original post/day, alternate angles (trust loop / Truth Report
  findings / receipts / sync). Replies to others: unlimited, always one-hop
  link, never spammy.
- dev.to: 1 article/week. Next: real audit/receipts numbers after first users.
- Never post identical text twice on one channel. Never fake engagement.

## Next content in the bank (when there's signal or a slot)

- "What a week of receipts looks like" — real `kage gains` screenshots
- Truth Report runs on other famous repos (one per post, file:line evidence)
- Viewer live-feed GIF — memory streaming in during a real session
