# Sales Execution Pack (30 Days)

Use this folder as the operator kit for first 30 days of outbound and pilot conversion.

## Files

1. `outreach-sequence.md` - 3-step outbound sequence (cold, follow-up, close-the-loop)
2. `discovery-call-script-20min.md` - 20-minute discovery call script
3. `pilot-offer-one-pager.md` - pilot scope, KPI, pricing band, conversion terms
4. `weekly-kpi-tracker-template.md` - weekly KPI tracker template

## Recommended weekly cadence

- Week 1: Launch outbound + run 5-8 discovery calls
- Week 2: Tighten ICP messaging + send first pilot offers
- Week 3: Push pilot sign-offs + remove bottlenecks
- Week 4: Review KPI trend + convert active pilots to paid expansion
