---
id: preloaded-content-strategy
name: Content Strategy
description: Plan and create content strategies — audience analysis, content pillars, editorial calendars, and distribution plans.
---
# Content Strategy

Plan and execute content strategies for any platform or business goal.

## Framework

### 1. Audience Analysis
- Who are they? (demographics, psychographics)
- Where do they consume content? (platforms, formats)
- What problems do they have?
- What content do they already engage with?

### 2. Content Pillars (3-5)
Define core themes that align with business goals and audience needs:
- **Educational**: How-to guides, tutorials, explainers
- **Thought leadership**: Industry insights, opinions, predictions
- **Social proof**: Case studies, testimonials, results
- **Entertainment**: Stories, behind-the-scenes, culture
- **Product**: Features, updates, use cases

### 3. Content Mix
Balance content types:
- 70% value-driven (educate, entertain, inspire)
- 20% shared/curated content
- 10% promotional

### 4. Editorial Calendar
Plan content 2-4 weeks ahead:
- Publication date
- Platform(s)
- Content pillar
- Format (blog, video, social post, newsletter)
- Author/owner
- Status (idea, draft, review, published)

### 5. Distribution Plan
- Primary channel (where content lives)
- Amplification channels (social, email, communities)
- Repurposing strategy (blog -> social clips -> newsletter)

## Content Audit Checklist

- [ ] Do we have content for each funnel stage (awareness, consideration, decision)?
- [ ] Is there content for each content pillar?
- [ ] Are we publishing consistently?
- [ ] Are we tracking performance metrics?
- [ ] Is content repurposed across channels?

## Metrics to Track

- **Reach**: Views, impressions, unique visitors
- **Engagement**: Likes, comments, shares, time on page
- **Conversion**: Sign-ups, downloads, purchases
- **Retention**: Return visitors, email open rates

## Output

Create content strategy as a Papr document with sections for audience, pillars, calendar, and distribution. Use a mini-app for the editorial calendar if ongoing tracking is needed.
