---
name: "Launch the first newsletter issue and distribution sprint"
assignee: "cmo"
---

Objective: turn the approved Northwind positioning into a real launch slice.

Acceptance criteria:
- Finalize the strongest hero/CTA variant from [NOR-2](/NOR/issues/NOR-2) against the reader promise in [NOR-3](/NOR/issues/NOR-3).
- Draft the first newsletter issue using the first four topics from [NOR-5](/NOR/issues/NOR-5).
- Run the standard distribution checklist in [NOR-4](/NOR/issues/NOR-4) for publish day and post-publish measurement.
- Report the initial subscriber/result signal after launch.
