# Empathy Map

## Context

- **User/Persona:** [Name and brief description]
- **Based on:** [Data sources — e.g., "5 user interviews" or "Assumptions (proto-empathy map)"]
- **Date:** [When created or last updated]
- **Scenario focus:** [Optional — specific context or situation being mapped]

---

## The Map

### Says

> Direct quotes and statements. Use verbatim language from interviews.

- "[Quote 1]"
- "[Quote 2]"
- "[Quote 3]"
- "[Quote 4]"
- "[Quote 5]"

### Does

> Observable actions and behaviors. What you can see them do.

- [Action 1]
- [Action 2]
- [Action 3]
- [Action 4]
- [Action 5]

### Thinks

> Beliefs, concerns, and internal monologue. May not be explicitly stated — infer from behavior and context.

- [Thought/belief 1]
- [Thought/belief 2]
- [Thought/belief 3]
- [Thought/belief 4]
- [Thought/belief 5]

### Feels

> Emotional states, worries, and hopes. Look at tone, body language, and explicit emotional statements.

- [Emotion 1]
- [Emotion 2]
- [Emotion 3]
- [Emotion 4]
- [Emotion 5]

---

## Center: Goals & Needs

> Synthesize from all four quadrants.

**Goals — What this user is trying to achieve:**
1. [Goal 1]
2. [Goal 2]
3. [Goal 3]

**Needs — What they need to succeed:**
1. [Need 1]
2. [Need 2]
3. [Need 3]

---

## Analysis

### Says vs. Thinks Gap

> Where what users say differs from what they appear to think. This gap is where the deepest insights live.

| They Say | But They Seem to Think | Insight |
|---|---|---|
| "[Quote]" | [Inferred thought] | [What this tells us] |
| "[Quote]" | [Inferred thought] | [What this tells us] |

### Key Tensions

> Contradictions or conflicts within the user's experience.

1. [Tension 1 — e.g., "Wants simplicity but needs advanced features"]
2. [Tension 2]

### Design Implications

> What this empathy map suggests for design decisions.

1. [Implication 1]
2. [Implication 2]
3. [Implication 3]
