# 🔎 Information Capture SOP Example: Signal-First Intake

## Input
- User interviews, social comments, competitor launches, support tickets.

## Steps
1. Capture source, date, and quote.
2. Tag by theme: activation, retention, trust, differentiation.
3. Extract one actionable product or messaging implication.
4. Route to `Projects/` if execution is needed this week.

## Outcome
- Insight backlog that directly feeds roadmap and marketing copy.
