# Generated by scripts/generate_pack_manifests.py — DO NOT EDIT BY HAND

# GTM — Marketing

Positioning, messaging, editorial, content funnel.

- **id**: `gtm-marketing`
- **version**: `5.10.1`
- **owner**: gtm, founder
- **requires**: —
- **artefacts**: 8

## Skills (8)

- **`competitive-positioning`** — Use when comparing this package to a peer / competitor — ours-vs-theirs verdict table, axis selection, adoption queue. Triggers on 'how do we compare to X', 'should we adopt their pattern'.
- **`content-funnel-design`** — Use when mapping funnel-stage to content shape — conversion-pathway, content-as-system, leverage-point selection. Triggers on 'design our content funnel', 'why does mid-funnel leak'.
- **`editorial-calendar`** — Use when shaping cadence — evergreen / campaign / reactive split, beat-mapping across channel stages, content-debt management. Triggers on 'plan our content cadence', 'what should we publish'.
- **`gtm-launch`** — Use when sequencing a launch — alpha / beta / GA waves, audience-by-wave logic, narrative beats per wave, engineering-readiness gates. Triggers on 'plan the launch', 'sequence GA'.
- **`messaging-architecture`** — Use when shaping the primary message, supporting proofs, and audience-by-message matrix from a locked positioning frame — before any copy or launch beat. Triggers on 'tighten the message stack'.
- **`positioning-strategy`** — Use when locking the market frame — category, segment, alternative, point-of-view — before messaging, launch, or pricing rides on it. Triggers on 'who are we for', 'opposable audit'.
- **`release-comms`** — Use when turning a shipped changelog into a release narrative — value-not-feature framing, audience-segmented surfaces, one source of truth. Triggers on 'announce the release', 'write changelog post'.
- **`voice-and-tone-design`** — Use when shaping brand voice — voice attributes, tone-by-context matrix, consistency review. Triggers on 'define our voice', 'why does our copy sound different on every surface'.
