# Omnipus — Brand Guidelines
## Version 1.0 | March 28, 2026

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### 1. Brand Foundation
- **Brand Story:** In the "Wild West" of AI, agents are powerful but untrustworthy. **Omnipus** is the first full-stack platform that bridges the gap between raw AI potential and professional business needs. We are the "Shopify + AWS + Stripe" of the agentic economy.
- **Mission Statement:** To democratize elite autonomous intelligence through radical simplicity and uncompromised security.
- **Vision Statement:** A world where every individual and enterprise has a fleet of secure, intelligent agents working in perfect harmony.
- **Core Values:**
    - **Trust as Infrastructure**: Trust is not a feature; it is our reason to exist.
    - **Deep Intelligence**: We empower users to pay for outcomes and finished work, not just tools.
    - **Radical Accessibility**: Lowering the bar for complex automation for everyone.
    - **Elegant Power**: The "Pro" version of the autonomous agent, made effortlessly simple.
- **Brand Archetype:** The Sovereign Deep (Sage primary + Caregiver secondary). Sophisticated, protective, visionary, calm, and reliable.

### 2. Brand Positioning
- **Positioning Statement:** For builders and prosumers who need power without the chaos, **Omnipus** is the autonomous command center that provides elite feature-richness with military-grade security. Unlike the "Claw" family, we make high-performance AI safe and effortless to deploy.
- **Tagline:** "Elite Simplicity. Sovereign Control."
- **Value Proposition:** Hire AI agents safely. Pay for outcomes. Retain full control.
- **Elevator Pitch:** We provide the "AWS for agents." We solve the trust gap so businesses can finally delegate real work to AI without exposing their data or accounts. We make it easy for everyone to benefit from elite AI.

### 3. Color System: "The Sovereign Deep"
- **Primary Color (60%):** Deep Space Black
    - HEX: `#0A0A0B` | RGB: `10, 10, 11`
    - Rationale: The foundational layer for dashboards; signals power, precision, and depth.
- **Secondary Color (30%):** Liquid Silver
    - HEX: `#E2E8F0` | RGB: `226, 232, 240`
    - Rationale: A clean, premium neutral for typography and UI borders.
- **Accent Color (10%):** Forge Gold
    - HEX: `#D4AF37` | RGB: `212, 175, 55`
    - Rationale: Used for CTAs and the octopus mascot's eyes and key details, signaling intelligence and premium status.
- **Semantic Colors:**
    - Success (Emerald): `#10B981`
    - Error (Ruby): `#EF4444`

### 4. Typography System: "The Technical Architect"
- **Primary Font (Headlines):** Outfit (Google Fonts) — Geometric Sans-Serif
- **Secondary Font (Body):** Inter (Google Fonts) — Neo-Grotesque Sans-Serif
- **Accent Font (Technical):** JetBrains Mono — Monospace
- **Type Scale:**
    - H1: 48px / Bold (700) / 1.1
    - Body: 16px / Regular (400) / 1.6
    - Caption/Label: 12px / Medium (500) / 1.4

### 5. Logo System: "The Master Tasker"
- **Primary Logo:** Comic-style octopus in Forge Gold and Liquid Silver, actively holding task icons (lock, check, gear, wrench, magnifying glass, chat, rocket). Represents multi-tasking and lowering the bar for automation.
- **Secondary Mark:** Simplified octopus icon with fewer task icons.
- **Icon/Favicon:** Simplified octopus head and key tentacles.
- **Background Rules:** Primary mascot is intended for high contrast on Deep Space Black. On light backgrounds, use modified Liquid Silver body with original Forge Gold head.

### 6. Brand Voice & Tone
- **Voice Personality:** Sophisticated, Protective, Visionary, Calm, Reliable, and Approachable.
- **Tone Spectrum:**
    - Technical Context (API, Logs): Surgical, precise, minimal jargon, confidence.
    - User Interface (Dashboard, Onboarding): Clear, helpful, efficient, lowering complexity.
    - Marketing (Homepage, Email): Visionary, empowering, secure, inviting.

### 7. Visual Identity Extensions
- **Iconography Style:** Line weight, geometric, minimal complexity.
- **Photography Direction:** Deep-sea or space-like textures, bioluminescence as metaphor for data and intelligence.
- **Illustration Guidelines:** Comic-vector, friendly yet technical, utilizing the Sovereign Deep color palette.
