---
page_id: notion_page_sales_ops_segmentation
title: 'Sales Ops Segmentation Guide'
owner_person_key: jordan_lee
owner_team: sales_ops
owner_notion_user_id: notion_user_0004
status: current
created_time: 2025-10-03T09:00:00-07:00
last_edited_time: 2026-03-25T10:35:00-07:00
tags:
  - sales-ops
  - segmentation
  - plans
related_expected_answers:
  - enterprise_nrr_q1_vs_q4_breakout
  - enterprise_expansions_q1_2026
related_metric_keys:
  - segment
  - net_revenue_retention
anchors:
  - notion://notion_page_sales_ops_segmentation#growth-plan-normalization
---

# Sales Ops Segmentation Guide

Owner: Jordan Lee (sales_ops)

## Growth Plan Normalization
Anchor: notion://notion_page_sales_ops_segmentation#growth-plan-normalization

The current plan language is starter, growth, and enterprise.

Raw historical pro_plus values normalize to growth for current artifacts after 2025-10-01.

Retention cohort membership is evaluated at quarter start unless the golden question states another as-of date.

Segment membership changes are bridge items and are not silently classified as expansion or churn.

## Segment Membership
Anchor: notion://notion_page_sales_ops_segmentation#segment-membership

Segment membership changes are bridge items and are not silently classified as expansion or churn.

## Quarter Start Cohorts
Anchor: notion://notion_page_sales_ops_segmentation#quarter-start-cohorts

Retention cohort membership is evaluated at quarter start unless the golden question states another as-of date.

## Historical Plan Alias
Anchor: notion://notion_page_sales_ops_segmentation#historical-plan-alias

Raw historical pro_plus values normalize to growth for current artifacts after 2025-10-01.

## Related Evidence

- notion://notion_page_sales_ops_segmentation#growth-plan-normalization
- expected-answer://enterprise_nrr_q1_vs_q4_breakout
- expected-answer://enterprise_expansions_q1_2026
