# Marketing and Brand Management References

This document contains key references, frameworks, tools, and resources for marketing and brand management specialization.

---

## Marketing Frameworks

### Marketing Mix (4Ps/7Ps)

**Description**: Foundational marketing framework developed by E. Jerome McCarthy, covering Product, Price, Place, and Promotion. Extended to 7Ps for services marketing by adding People, Process, and Physical Evidence.

**Key Concepts**:
- Product strategy and development
- Pricing strategies and tactics
- Distribution and channel management
- Promotional mix and communications

**Resources**:
- E. Jerome McCarthy: "Basic Marketing: A Managerial Approach"
- Philip Kotler & Kevin Lane Keller: ["Marketing Management"](https://www.pearson.com/en-us/subject-catalog/p/marketing-management/P200000005938/9780137476442)
- Harvard Business Review: [Marketing Mix Articles](https://hbr.org/topic/subject/marketing-mix)

**Use Cases**:
- Marketing strategy development
- New product launches
- Competitive analysis
- Annual marketing planning

---

### Customer Journey Mapping

**Description**: Visual representation of the complete customer experience across all touchpoints with a brand, from initial awareness through advocacy.

**Key Concepts**:
- Journey stages and touchpoints
- Customer emotions and pain points
- Moments of truth
- Omnichannel experience design

**Resources**:
- Kerry Bodine & Harley Manning: ["Outside In: The Power of Putting Customers at the Center of Your Business"](https://www.forrester.com/books/outside-in/)
- Nielsen Norman Group: [Customer Journey Mapping Guide](https://www.nngroup.com/articles/customer-journey-mapping/)
- HubSpot: [Customer Journey Map Templates](https://www.hubspot.com/customer-journey-map)

**Use Cases**:
- Customer experience optimization
- Marketing touchpoint planning
- Personalization strategy
- Service design improvement

---

### AIDA Model

**Description**: Classic marketing communications model describing the cognitive stages a buyer passes through: Attention, Interest, Desire, Action.

**Key Concepts**:
- Awareness building techniques
- Interest generation strategies
- Desire creation through benefits
- Call-to-action optimization

**Resources**:
- E. St. Elmo Lewis: Original AIDA framework (1898)
- Mind Tools: [AIDA Model Explained](https://www.mindtools.com/awtmnl8/aida)
- ConversionXL: [AIDA in Modern Marketing](https://cxl.com/blog/aida-model/)

**Use Cases**:
- Advertising copywriting
- Sales presentations
- Landing page optimization
- Email marketing sequences

---

### Brand Positioning

**Description**: Strategic framework for defining how a brand is perceived relative to competitors in the minds of target customers.

**Key Concepts**:
- Target audience definition
- Competitive frame of reference
- Points of differentiation and parity
- Brand promise and value proposition

**Resources**:
- Al Ries & Jack Trout: ["Positioning: The Battle for Your Mind"](https://www.harpercollins.com/products/positioning-the-battle-for-your-mind-al-riesjack-trout)
- April Dunford: ["Obviously Awesome: How to Nail Product Positioning"](https://www.aprildunford.com/obviously-awesome)
- Harvard Business Review: [Brand Positioning Strategy](https://hbr.org/topic/subject/brand-positioning)

**Use Cases**:
- Brand strategy development
- New product positioning
- Rebranding initiatives
- Competitive differentiation

---

### PESO Model

**Description**: Integrated media framework categorizing communications channels into Paid, Earned, Shared, and Owned media.

**Key Concepts**:
- Paid media: Advertising, sponsored content
- Earned media: PR, organic mentions, reviews
- Shared media: Social, user-generated content
- Owned media: Website, blog, email

**Resources**:
- Gini Dietrich: ["Spin Sucks: Communication and Reputation Management in the Digital Age"](https://spinsucks.com/spin-sucks-the-book/)
- Spin Sucks: [PESO Model Framework](https://spinsucks.com/communication/peso-model/)
- PR Daily: [PESO Model Guide](https://www.prdaily.com/peso-model/)

**Use Cases**:
- Integrated marketing planning
- Media mix optimization
- Content distribution strategy
- PR and communications planning

---

## Prioritization and Strategy Frameworks

### STP (Segmentation, Targeting, Positioning)

**Description**: Strategic marketing framework for identifying market segments, selecting targets, and developing differentiated positioning.

**Key Concepts**:
- Market segmentation criteria
- Segment attractiveness evaluation
- Target market selection
- Positioning strategy development

**Resources**:
- Philip Kotler: ["Principles of Marketing"](https://www.pearson.com/en-us/subject-catalog/p/principles-of-marketing/P200000005935/9780137476497)
- Marketing91: [STP Analysis Guide](https://www.marketing91.com/stp-marketing/)

**Use Cases**:
- Market entry strategy
- Product targeting decisions
- Campaign audience selection
- Competitive strategy

---

### Brand Equity Model (Keller's CBBE)

**Description**: Kevin Lane Keller's Customer-Based Brand Equity model, a pyramid framework for building strong brands.

**Pyramid Levels**:
- Brand Identity (Salience)
- Brand Meaning (Performance, Imagery)
- Brand Response (Judgments, Feelings)
- Brand Relationships (Resonance)

**Resources**:
- Kevin Lane Keller: ["Strategic Brand Management"](https://www.pearson.com/en-us/subject-catalog/p/strategic-brand-management-building-measuring-and-managing-brand-equity/P200000005912/9780137852345)
- Journal of Marketing: [Brand Equity Research](https://journals.sagepub.com/home/jmx)
- Marketing Science Institute: [Brand Research](https://www.msi.org/)

**Use Cases**:
- Brand building strategy
- Brand health measurement
- Brand extension decisions
- Marketing investment prioritization

---

### Marketing Funnel / TOFU-MOFU-BOFU

**Description**: Framework for organizing marketing activities and content across customer journey stages, from awareness to conversion.

**Key Concepts**:
- Top of Funnel (TOFU): Awareness content
- Middle of Funnel (MOFU): Consideration content
- Bottom of Funnel (BOFU): Decision content
- Funnel metrics and conversion rates

**Resources**:
- HubSpot: [Marketing Funnel Guide](https://www.hubspot.com/marketing-funnel)
- Drift: [B2B Marketing Funnel](https://www.drift.com/blog/marketing-funnel/)
- Salesforce: [Marketing Funnel Stages](https://www.salesforce.com/resources/articles/marketing-funnel/)

**Use Cases**:
- Content strategy planning
- Lead generation optimization
- Campaign planning
- Marketing metrics framework

---

## Digital Marketing Platforms

### Google Ads

**Description**: Comprehensive digital advertising platform covering search, display, video, shopping, and app promotion.

**Features**:
- Search advertising (text ads)
- Display Network (banner ads)
- YouTube video advertising
- Shopping campaigns
- Performance Max campaigns
- Audience targeting and remarketing

**Resources**:
- Google Ads Help: [Google Ads Documentation](https://support.google.com/google-ads/)
- Google Skillshop: [Google Ads Certifications](https://skillshop.withgoogle.com/googleads)
- Search Engine Land: [Google Ads News](https://searchengineland.com/library/google/google-ads)

**Website**: https://ads.google.com

---

### Meta Business Suite (Facebook/Instagram Ads)

**Description**: Advertising platform for Facebook, Instagram, Messenger, and Meta's Audience Network.

**Features**:
- Feed and Stories ads
- Video and Reels advertising
- Carousel and collection ads
- Lead generation forms
- Custom and lookalike audiences
- Conversion tracking (Pixel, CAPI)

**Resources**:
- Meta Business Help Center: [Ads Documentation](https://www.facebook.com/business/help)
- Meta Blueprint: [Certifications](https://www.facebookblueprint.com/)
- Social Media Examiner: [Facebook Marketing](https://www.socialmediaexaminer.com/facebook-marketing/)

**Website**: https://business.facebook.com

---

### LinkedIn Marketing Solutions

**Description**: B2B advertising and content platform for reaching professional audiences.

**Features**:
- Sponsored Content and InMail
- Text and Dynamic Ads
- Lead Gen Forms
- Account-based targeting
- LinkedIn Audience Network
- Website Demographics

**Resources**:
- LinkedIn Marketing Solutions: [Documentation](https://business.linkedin.com/marketing-solutions)
- LinkedIn Learning: [LinkedIn Marketing Courses](https://www.linkedin.com/learning/topics/linkedin-marketing)

**Website**: https://business.linkedin.com/marketing-solutions

---

### Google Analytics 4

**Description**: Web and app analytics platform for measuring user behavior, conversions, and marketing performance.

**Features**:
- Event-based data model
- Cross-platform measurement
- Predictive analytics
- BigQuery integration
- Privacy-centric design
- Custom reporting

**Resources**:
- Google Analytics Help: [GA4 Documentation](https://support.google.com/analytics/)
- Google Skillshop: [Analytics Certifications](https://skillshop.withgoogle.com/analytics)
- Measure School: [GA4 Tutorials](https://measureschool.com/ga4/)

**Website**: https://analytics.google.com

---

### HubSpot Marketing Hub

**Description**: All-in-one inbound marketing platform with CRM, email, automation, and analytics.

**Features**:
- Email marketing and automation
- Landing pages and forms
- Social media management
- SEO and content tools
- Marketing analytics
- CRM integration

**Resources**:
- HubSpot Academy: [Free Marketing Courses](https://academy.hubspot.com/)
- HubSpot Blog: [Marketing Resources](https://blog.hubspot.com/marketing)

**Website**: https://www.hubspot.com/products/marketing

---

### Salesforce Marketing Cloud

**Description**: Enterprise marketing automation platform for email, mobile, social, advertising, and journey orchestration.

**Features**:
- Email Studio
- Journey Builder
- Mobile Studio
- Social Studio
- Advertising Studio
- Data Studio

**Resources**:
- Salesforce Trailhead: [Marketing Cloud Training](https://trailhead.salesforce.com/en/content/learn/trails/become-a-marketing-cloud-admin)
- Salesforce Documentation: [Marketing Cloud](https://help.salesforce.com/s/articleView?id=sf.mc_overview_welcome.htm)

**Website**: https://www.salesforce.com/products/marketing-cloud/

---

## Marketing Analytics Tools

### Amplitude

**Description**: Product analytics platform focused on user behavior, retention, and engagement analysis.

**Features**:
- Behavioral analytics
- Funnel analysis
- Cohort retention analysis
- User journey mapping
- Experimentation
- Predictive analytics

**Website**: https://amplitude.com

---

### Mixpanel

**Description**: Product analytics for tracking user interactions and measuring product performance.

**Features**:
- Event tracking
- User profiles and segmentation
- Funnel and retention reports
- A/B testing analysis
- Predictive analytics

**Website**: https://mixpanel.com

---

### Tableau

**Description**: Business intelligence and data visualization platform for marketing analytics and reporting.

**Features**:
- Interactive dashboards
- Data blending
- Advanced analytics
- Mobile access
- Collaboration features

**Website**: https://www.tableau.com

---

### Looker (Google Cloud)

**Description**: Modern business intelligence platform with semantic modeling and embedded analytics.

**Features**:
- LookML data modeling
- Real-time dashboards
- Embedded analytics
- API access
- Data governance

**Website**: https://cloud.google.com/looker

---

### Semrush

**Description**: All-in-one digital marketing tool for SEO, content, advertising, and competitive research.

**Features**:
- Keyword research
- Site audit
- Backlink analysis
- Competitive intelligence
- Content marketing tools
- Advertising research

**Website**: https://www.semrush.com

---

### Ahrefs

**Description**: SEO toolset for backlink analysis, keyword research, and competitive analysis.

**Features**:
- Site Explorer (backlinks)
- Keywords Explorer
- Content Explorer
- Rank Tracker
- Site Audit

**Website**: https://ahrefs.com

---

## Marketing Automation Platforms

### Marketo (Adobe)

**Description**: Enterprise marketing automation platform for lead management, email marketing, and revenue attribution.

**Features**:
- Lead scoring and nurturing
- Email marketing
- Landing pages
- Marketing analytics
- Account-based marketing
- CRM integration

**Website**: https://business.adobe.com/products/marketo/adobe-marketo.html

---

### Mailchimp

**Description**: Email marketing and automation platform popular with small and mid-sized businesses.

**Features**:
- Email campaigns
- Marketing automation
- Landing pages
- Audience management
- Social media posting
- Basic CRM

**Website**: https://mailchimp.com

---

### Klaviyo

**Description**: Email and SMS marketing automation platform focused on e-commerce.

**Features**:
- E-commerce integrations
- Segmentation and personalization
- Predictive analytics
- SMS marketing
- Product recommendations

**Website**: https://www.klaviyo.com

---

### ActiveCampaign

**Description**: Customer experience automation platform combining email, automation, sales automation, and CRM.

**Features**:
- Email marketing
- Marketing automation
- Sales CRM
- Machine learning
- Messaging and chat

**Website**: https://www.activecampaign.com

---

## Social Media Management

### Sprout Social

**Description**: Social media management platform for publishing, engagement, analytics, and listening.

**Features**:
- Publishing and scheduling
- Social inbox
- Analytics and reporting
- Social listening
- Employee advocacy

**Website**: https://sproutsocial.com

---

### Hootsuite

**Description**: Social media management platform for scheduling, monitoring, and analyzing social content.

**Features**:
- Multi-platform scheduling
- Social inbox
- Analytics
- Team collaboration
- Social advertising

**Website**: https://www.hootsuite.com

---

### Buffer

**Description**: Simple social media scheduling and analytics tool for small teams and individuals.

**Features**:
- Post scheduling
- Analytics
- Engagement tools
- Team features

**Website**: https://buffer.com

---

### Brandwatch

**Description**: Social listening and consumer intelligence platform for brand monitoring and market research.

**Features**:
- Social listening
- Consumer research
- Image analysis
- Influencer identification
- Crisis management

**Website**: https://www.brandwatch.com

---

## Books and Publications

### Essential Marketing Books

- **"Marketing Management"** by Philip Kotler & Kevin Lane Keller
  - [Pearson](https://www.pearson.com/en-us/subject-catalog/p/marketing-management/P200000005938/9780137476442)
  - The definitive marketing textbook

- **"Building a StoryBrand"** by Donald Miller
  - [StoryBrand](https://storybrand.com/book/)
  - Framework for clarifying brand messaging

- **"Influence: The Psychology of Persuasion"** by Robert Cialdini
  - [Harper Business](https://www.harpercollins.com/products/influence-new-and-expanded-robert-b-cialdini)
  - Classic on persuasion principles

- **"Positioning: The Battle for Your Mind"** by Al Ries & Jack Trout
  - [HarperCollins](https://www.harpercollins.com/products/positioning-the-battle-for-your-mind-al-riesjack-trout)
  - Foundational brand positioning

- **"How Brands Grow"** by Byron Sharp
  - [Oxford University Press](https://global.oup.com/academic/product/how-brands-grow-9780195573565)
  - Evidence-based brand growth strategies

- **"Contagious: Why Things Catch On"** by Jonah Berger
  - [Simon & Schuster](https://www.simonandschuster.com/books/Contagious/Jonah-Berger/9781451686586)
  - Viral marketing principles

- **"This Is Marketing"** by Seth Godin
  - [Portfolio](https://www.penguinrandomhouse.com/books/549820/this-is-marketing-by-seth-godin/)
  - Modern marketing philosophy

- **"Obviously Awesome"** by April Dunford
  - [April Dunford](https://www.aprildunford.com/obviously-awesome)
  - Product positioning framework

---

### Digital Marketing Books

- **"Digital Marketing Strategy"** by Simon Kingsnorth
  - [Kogan Page](https://www.koganpage.com/marketing-communications/digital-marketing-strategy-9781398605619)
  - Comprehensive digital marketing guide

- **"Killing Marketing"** by Joe Pulizzi & Robert Rose
  - [Content Marketing Institute](https://contentmarketinginstitute.com/books/)
  - Transforming marketing cost center to profit center

- **"Growth Hacker Marketing"** by Ryan Holiday
  - [Portfolio](https://www.penguinrandomhouse.com/books/314225/growth-hacker-marketing-by-ryan-holiday/)
  - Modern approach to marketing

- **"Dotcom Secrets"** by Russell Brunson
  - [ClickFunnels](https://www.clickfunnels.com/dotcom-secrets-book)
  - Online marketing funnels

---

### Content Marketing Books

- **"Content Inc."** by Joe Pulizzi
  - [Content Marketing Institute](https://contentmarketinginstitute.com/content-inc-book/)
  - Building audience before product

- **"Everybody Writes"** by Ann Handley
  - [Marketing Profs](https://annhandley.com/everybodywrites/)
  - Content creation best practices

- **"They Ask, You Answer"** by Marcus Sheridan
  - [Impact](https://www.impactplus.com/they-ask-you-answer-book)
  - Content marketing philosophy

---

## Professional Associations

### American Marketing Association (AMA)

**Description**: Largest professional marketing association with 30,000+ members, offering resources, certifications, and networking.

**Offerings**:
- Professional Certified Marketer (PCM)
- Marketing journals (Journal of Marketing, Journal of Marketing Research)
- Conferences and events
- Local chapter networking
- Career resources

**Website**: https://www.ama.org

---

### Digital Marketing Institute (DMI)

**Description**: Global certification body for digital marketing professionals with 200,000+ members.

**Offerings**:
- Professional Diploma in Digital Marketing
- Certified Digital Marketing Professional
- Search Marketing certification
- Social Media Marketing certification

**Website**: https://digitalmarketinginstitute.com

---

### Content Marketing Institute (CMI)

**Description**: Leading content marketing education and training organization.

**Offerings**:
- Content Marketing World conference
- Research reports and benchmarks
- Online training and certification
- Chief Content Officer magazine

**Website**: https://contentmarketinginstitute.com

---

### Interactive Advertising Bureau (IAB)

**Description**: Digital advertising industry body setting standards and best practices.

**Offerings**:
- Digital advertising standards
- Research and insights
- Events and networking
- Certification programs

**Website**: https://www.iab.com

---

### Association of National Advertisers (ANA)

**Description**: Trade association for brand marketers and advertisers with 20,000+ members.

**Offerings**:
- Masters of Marketing conference
- Research and benchmarks
- Best practice sharing
- Industry advocacy

**Website**: https://www.ana.net

---

### MarketingProfs

**Description**: Marketing education company offering training, events, and resources.

**Offerings**:
- Online courses and training
- B2B Marketing Forum
- Webinars and podcasts
- How-to guides and templates

**Website**: https://www.marketingprofs.com

---

## Industry Thought Leaders

### Seth Godin
- **Focus**: Marketing philosophy, permission marketing, tribes
- **Blog**: [Seth's Blog](https://seths.blog/)
- **Books**: "Purple Cow", "This Is Marketing", "Tribes"

### Philip Kotler
- **Focus**: Marketing management, marketing theory
- **Website**: [Kellogg School](https://www.kellogg.northwestern.edu/faculty/directory/kotler_philip.aspx)
- **Books**: "Marketing Management", "Principles of Marketing"

### Byron Sharp
- **Focus**: Evidence-based marketing, brand growth
- **Institute**: [Ehrenberg-Bass Institute](https://www.marketingscience.info/)
- **Books**: "How Brands Grow"

### Ann Handley
- **Focus**: Content marketing, writing
- **Website**: [Ann Handley](https://annhandley.com/)
- **Books**: "Everybody Writes", "Content Rules"

### Rand Fishkin
- **Focus**: SEO, startup marketing, audience research
- **Website**: [SparkToro](https://sparktoro.com/)
- **Books**: "Lost and Founder"

### Neil Patel
- **Focus**: Digital marketing, SEO, content marketing
- **Website**: [Neil Patel Blog](https://neilpatel.com/blog/)
- **Tools**: Ubersuggest, Crazy Egg

### Gary Vaynerchuk
- **Focus**: Social media marketing, personal branding
- **Website**: [GaryVee](https://www.garyvaynerchuk.com/)
- **Books**: "Jab, Jab, Jab, Right Hook", "Crushing It!"

### Mark Ritson
- **Focus**: Brand strategy, marketing effectiveness
- **Column**: [Marketing Week](https://www.marketingweek.com/author/mark-ritson/)
- **Education**: Mini MBA in Marketing

### Les Binet & Peter Field
- **Focus**: Marketing effectiveness research
- **Research**: [IPA Database](https://www.thinkbox.tv/research/nickable-charts/)
- **Books**: "The Long and Short of It", "Effectiveness in Context"

---

## Online Courses and Certifications

### Google Digital Garage
**Description**: Free digital marketing fundamentals training from Google.
**Certifications**:
- Fundamentals of Digital Marketing
- Data and Tech
- Digital Wellbeing

**Website**: https://learndigital.withgoogle.com/digitalgarage

---

### HubSpot Academy
**Description**: Free marketing, sales, and service training with certifications.
**Certifications**:
- Inbound Marketing
- Content Marketing
- Email Marketing
- Social Media Marketing

**Website**: https://academy.hubspot.com

---

### Google Skillshop
**Description**: Official Google product certifications for advertising and analytics.
**Certifications**:
- Google Ads Certifications (Search, Display, Video, Shopping, Apps)
- Google Analytics Certification
- Google Marketing Platform

**Website**: https://skillshop.withgoogle.com

---

### Meta Blueprint
**Description**: Official Meta advertising certifications.
**Certifications**:
- Media Buying Professional
- Media Planning Professional
- Marketing Science Professional
- Creative Strategy Professional

**Website**: https://www.facebookblueprint.com

---

### LinkedIn Marketing Labs
**Description**: Official LinkedIn advertising training and certifications.
**Certifications**:
- LinkedIn Marketing Fundamentals
- LinkedIn Marketing Strategy

**Website**: https://www.linkedin.com/learning/topics/linkedin-marketing

---

### Coursera Marketing Specializations
**Description**: University-backed marketing courses from top institutions.
**Programs**:
- Digital Marketing Specialization (University of Illinois)
- Marketing Analytics (University of Virginia)
- Strategic Brand Management (IE Business School)

**Website**: https://www.coursera.org/browse/business/marketing

---

### CXL Institute
**Description**: Advanced digital marketing and conversion optimization courses.
**Certifications**:
- Digital Analytics
- Conversion Optimization
- Growth Marketing
- Digital Psychology

**Website**: https://cxl.com/institute/

---

### Reforge
**Description**: Advanced growth and marketing programs for experienced practitioners.
**Programs**:
- Growth Series
- Marketing Strategy
- Product-Led Growth
- Retention & Engagement

**Website**: https://www.reforge.com

---

### General Assembly
**Description**: In-person and online marketing bootcamps and courses.
**Programs**:
- Digital Marketing Immersive
- Data Analytics
- UX Design

**Website**: https://generalassemb.ly

---

## Research and Industry Reports

### Marketing Week
**Description**: Marketing news, analysis, and research.
**Website**: https://www.marketingweek.com

### Gartner Marketing Research
**Description**: Research and analysis for marketing leaders.
**Website**: https://www.gartner.com/en/marketing

### Forrester Marketing Research
**Description**: Research on marketing technology and customer experience.
**Website**: https://www.forrester.com/marketing

### eMarketer (Insider Intelligence)
**Description**: Digital marketing data and forecasts.
**Website**: https://www.emarketer.com

### Nielsen
**Description**: Consumer behavior and media measurement research.
**Website**: https://www.nielsen.com

### Kantar
**Description**: Brand and marketing research and consulting.
**Website**: https://www.kantar.com

### WARC
**Description**: Marketing effectiveness research and case studies.
**Website**: https://www.warc.com

---

## Marketing Technology Resources

### ChiefMartec (Scott Brinker)
**Description**: Marketing technology landscape and trends.
**Website**: https://chiefmartec.com
**Resource**: [Marketing Technology Landscape](https://chiefmartec.com/2024/05/2024-marketing-technology-landscape-supergraphic-14106-martech-products/)

### G2 Marketing Software
**Description**: Marketing software reviews and comparisons.
**Website**: https://www.g2.com/categories/marketing

### Martech.org
**Description**: Marketing technology news and analysis.
**Website**: https://martech.org

---

## Newsletters and Podcasts

### Newsletters
- **Marketing Brew**: [Newsletter](https://www.morningbrew.com/marketing)
- **The Hustle**: [Newsletter](https://thehustle.co/)
- **Total Annarchy (Ann Handley)**: [Newsletter](https://annhandley.com/newsletter/)
- **Ariyh (Behavioral Science)**: [Newsletter](https://ariyh.com/)

### Podcasts
- **Marketing Over Coffee**: [Podcast](https://www.marketingovercoffee.com/)
- **Marketing School (Neil Patel & Eric Siu)**: [Podcast](https://marketingschool.io/)
- **The Growth Show (HubSpot)**: [Podcast](https://www.hubspot.com/podcasts/the-growth-show)
- **Call to Action (Unbounce)**: [Podcast](https://unbounce.com/podcast/)
- **Everyone Hates Marketers**: [Podcast](https://www.everyonehatesmarketers.com/)

---

**Total Reference Count**: 100+ frameworks, tools, platforms, books, courses, and resources
