# Public Relations and Communications References

This document contains key references, frameworks, tools, and resources for public relations and communications specialization.

---

## Communications Frameworks

### Barcelona Principles 3.0

**Description**: Global measurement standards for public relations and communications developed by the International Association for Measurement and Evaluation of Communication (AMEC).

**Key Principles**:
- Setting goals is essential to planning, measurement, and evaluation
- Measurement and evaluation should identify outputs, outcomes, and potential impact
- Outcomes and impact should be measured whenever possible
- Measurement and evaluation should be transparent, consistent, and valid
- AVEs are not the value of communications
- Holistic communications includes social media
- Communications measurement should be ethical

**Resources**:
- AMEC: [Barcelona Principles 3.0](https://amecorg.com/barcelona-principles-3-0/)
- AMEC: [Integrated Evaluation Framework](https://amecorg.com/amecframework/)
- Institute for Public Relations: [Barcelona Principles Research](https://instituteforpr.org/barcelona-principles/)

**Use Cases**:
- PR measurement program design
- Campaign evaluation frameworks
- Industry benchmarking
- Stakeholder reporting standards

---

### PESO Model

**Description**: Integrated communications framework by Gini Dietrich categorizing media into Paid, Earned, Shared, and Owned channels.

**Key Concepts**:
- Paid: Sponsored content, advertising, paid amplification
- Earned: Media coverage, PR placements, analyst mentions
- Shared: Social media, influencer content, community engagement
- Owned: Website, blog, newsletter, content platforms

**Resources**:
- Gini Dietrich: ["Spin Sucks: Communication and Reputation Management in the Digital Age"](https://spinsucks.com/spin-sucks-the-book/)
- Spin Sucks: [PESO Model Framework](https://spinsucks.com/communication/peso-model/)
- PR Daily: [PESO Model Implementation Guide](https://www.prdaily.com/peso-model/)

**Use Cases**:
- Integrated communications planning
- Media mix strategy
- Content distribution planning
- Channel optimization

---

### Situational Crisis Communication Theory (SCCT)

**Description**: Evidence-based framework by Timothy Coombs for matching crisis response strategies to crisis situations based on stakeholder attributions of crisis responsibility.

**Key Concepts**:
- Crisis type assessment (victim, accidental, preventable)
- Attribution of responsibility
- Response strategy selection
- Reputation repair strategies

**Resources**:
- Timothy Coombs: ["Ongoing Crisis Communication"](https://www.sagepub.com/product/ongoing-crisis-communication)
- Journal of Public Relations Research: [SCCT Research](https://www.tandfonline.com/toc/hprr20/current)
- Institute for Public Relations: [Crisis Management Research](https://instituteforpr.org/crisis-management/)

**Use Cases**:
- Crisis response strategy development
- Message development
- Reputation recovery planning
- Crisis training and simulation

---

### Excellence Theory

**Description**: Comprehensive theory by James Grunig identifying characteristics of excellent public relations practice and its value to organizations.

**Key Concepts**:
- Strategic management role
- Two-way symmetrical communication
- Ethical and socially responsible practice
- Diversity and inclusion
- Organizational culture alignment

**Resources**:
- James E. Grunig: ["Excellence in Public Relations and Communication Management"](https://www.routledge.com/Excellence-in-Public-Relations-and-Communication-Management/Grunig/p/book/9780805802276)
- Institute for Public Relations: [Excellence Study](https://instituteforpr.org/)
- Public Relations Review: [Excellence Theory Research](https://www.sciencedirect.com/journal/public-relations-review)

**Use Cases**:
- PR department structuring
- Best practice benchmarking
- Value demonstration to leadership
- Professional development

---

### Stakeholder Salience Model

**Description**: Framework by Mitchell, Agle, and Wood for prioritizing stakeholders based on attributes of power, legitimacy, and urgency.

**Key Concepts**:
- Power: Stakeholder's ability to influence
- Legitimacy: Validity of stakeholder's relationship
- Urgency: Time sensitivity and criticality
- Stakeholder classification (definitive, dominant, dangerous, etc.)

**Resources**:
- Mitchell, Agle & Wood: ["Toward a Theory of Stakeholder Identification and Salience"](https://www.jstor.org/stable/259247)
- Academy of Management Review: [Stakeholder Research](https://journals.aom.org/journal/amr)
- Harvard Business Review: [Stakeholder Management](https://hbr.org/topic/subject/stakeholder-management)

**Use Cases**:
- Stakeholder prioritization
- Resource allocation
- Engagement strategy development
- Issue management

---

### RACE Planning Model

**Description**: Classic public relations planning framework covering Research, Action, Communication, and Evaluation phases.

**Key Concepts**:
- Research: Situation analysis and stakeholder research
- Action: Strategy and planning
- Communication: Implementation and execution
- Evaluation: Measurement and learning

**Resources**:
- John Marston: "The Nature of Public Relations"
- CIPR: [Planning Frameworks](https://www.cipr.co.uk/)
- PRSA: [Strategic Planning Resources](https://www.prsa.org/)

**Use Cases**:
- Campaign planning
- Program development
- Annual planning
- Issue management

---

### Grunig's Four Models of Public Relations

**Description**: Theoretical framework describing different approaches to public relations practice from publicity to two-way symmetrical communication.

**Models**:
- Press Agentry/Publicity: One-way propaganda
- Public Information: One-way truthful information
- Two-Way Asymmetrical: Persuasion-focused research
- Two-Way Symmetrical: Dialogue and mutual understanding

**Resources**:
- James E. Grunig & Todd Hunt: ["Managing Public Relations"](https://www.harpercollins.com/)
- Public Relations Review: [Grunig Research](https://www.sciencedirect.com/journal/public-relations-review)

**Use Cases**:
- PR strategy development
- Ethical practice evaluation
- Stakeholder engagement design
- Professional development

---

## Crisis Communications Frameworks

### Crisis Communication Life Cycle

**Description**: Framework describing phases of crisis from pre-crisis through post-crisis, with appropriate activities for each phase.

**Phases**:
- Pre-Crisis: Prevention, preparation, training
- Crisis Response: Initial response, ongoing management
- Post-Crisis: Recovery, learning, reputation repair

**Resources**:
- Timothy Coombs: ["Ongoing Crisis Communication"](https://www.sagepub.com/product/ongoing-crisis-communication)
- Institute for Public Relations: [Crisis Preparation](https://instituteforpr.org/)

**Use Cases**:
- Crisis plan development
- Training program design
- Response team structure
- Post-crisis analysis

---

### Image Restoration Theory

**Description**: Framework by William Benoit describing strategies organizations use to repair reputation after crisis or wrongdoing.

**Strategies**:
- Denial: Simple denial, shifting blame
- Evasion of Responsibility: Provocation, defeasibility, accident, good intentions
- Reducing Offensiveness: Bolstering, minimization, differentiation, transcendence, attack accuser, compensation
- Corrective Action: Plans to prevent recurrence
- Mortification: Apology, accepting responsibility

**Resources**:
- William Benoit: ["Accounts, Excuses, and Apologies: Image Repair Theory and Research"](https://www.sunypress.edu/)
- Journal of Public Relations Research: [Image Repair Studies](https://www.tandfonline.com/toc/hprr20/current)

**Use Cases**:
- Crisis response message development
- Apology strategy selection
- Reputation recovery planning
- Case study analysis

---

### Crisis Severity Assessment Matrix

**Description**: Framework for evaluating crisis severity to determine appropriate response level and resources.

**Factors**:
- Scope: How many stakeholders affected
- Impact: Severity of harm or damage
- Duration: Expected length of crisis
- Visibility: Media and public attention level
- Control: Organization's ability to influence outcome

**Resources**:
- Arthur W. Page Society: [Crisis Management Resources](https://page.org/)
- Deloitte: [Crisis Management Frameworks](https://www2.deloitte.com/)

**Use Cases**:
- Crisis escalation decisions
- Resource allocation
- Response level determination
- Team activation protocols

---

## Media Relations Tools and Platforms

### Cision

**Description**: Comprehensive PR software platform for media database, monitoring, distribution, and analytics.

**Features**:
- Global media database
- Press release distribution
- Media monitoring and alerts
- Social listening
- PR analytics and reporting
- Influencer identification

**Resources**:
- Cision: [Platform Documentation](https://www.cision.com/)
- PR News: [Cision Reviews](https://www.prnewsonline.com/)

**Website**: https://www.cision.com

---

### Meltwater

**Description**: Media intelligence platform providing monitoring, social listening, and analytics.

**Features**:
- Media monitoring
- Social listening
- Influencer discovery
- Consumer insights
- PR analytics
- Competitive intelligence

**Resources**:
- Meltwater: [Platform Guide](https://www.meltwater.com/)

**Website**: https://www.meltwater.com

---

### Muck Rack

**Description**: PR software platform focused on journalist database and media monitoring.

**Features**:
- Journalist database
- Media monitoring
- Pitch tracking
- Portfolio management
- Reporter alerts
- Coverage reports

**Resources**:
- Muck Rack: [Platform Features](https://muckrack.com/)

**Website**: https://muckrack.com

---

### PR Newswire

**Description**: Press release distribution service with global reach and multimedia capabilities.

**Features**:
- Global distribution network
- Multimedia releases
- Targeting options
- Analytics and reporting
- Regulatory compliance (SEC, FSA)
- Social media distribution

**Resources**:
- PR Newswire: [Distribution Guide](https://www.prnewswire.com/)

**Website**: https://www.prnewswire.com

---

### Business Wire

**Description**: Press release distribution service for corporate communications and investor relations.

**Features**:
- Global distribution
- Regulatory filing distribution
- Multimedia capabilities
- Targeted distribution
- Analytics dashboard
- Compliance features

**Resources**:
- Business Wire: [Services Overview](https://www.businesswire.com/)

**Website**: https://www.businesswire.com

---

### Prowly

**Description**: PR software combining media database, newsroom, and CRM capabilities.

**Features**:
- Media database
- Online newsroom builder
- Email pitching tools
- Media monitoring
- Coverage reports
- PR CRM

**Resources**:
- Prowly: [Platform Guide](https://prowly.com/)

**Website**: https://prowly.com

---

### Critical Mention

**Description**: Real-time media monitoring platform covering TV, radio, online, and social media.

**Features**:
- Broadcast monitoring
- Online and social monitoring
- Real-time alerts
- Sentiment analysis
- Custom reporting
- Media contact database

**Resources**:
- Critical Mention: [Platform Overview](https://www.criticalmention.com/)

**Website**: https://www.criticalmention.com

---

## Internal Communications Platforms

### Slack

**Description**: Business communication platform for team messaging, channels, and collaboration.

**Features**:
- Channel-based messaging
- Direct messages
- File sharing
- App integrations
- Search functionality
- Enterprise security

**Resources**:
- Slack: [Internal Communications Guide](https://slack.com/resources/using-slack/internal-communication)

**Website**: https://slack.com

---

### Microsoft Teams

**Description**: Collaboration platform integrating chat, meetings, files, and apps within Microsoft 365.

**Features**:
- Team channels
- Video conferencing
- File collaboration
- App integration
- Enterprise security
- Live events

**Resources**:
- Microsoft: [Teams Documentation](https://docs.microsoft.com/en-us/microsoftteams/)

**Website**: https://www.microsoft.com/en-us/microsoft-teams

---

### Staffbase

**Description**: Employee communications platform for intranet, app, and email communications.

**Features**:
- Employee app
- Intranet
- Email newsletters
- Digital signage
- Analytics
- Multi-channel publishing

**Resources**:
- Staffbase: [Platform Overview](https://staffbase.com/)

**Website**: https://staffbase.com

---

### Sociabble

**Description**: Employee communication and advocacy platform combining news, engagement, and employee advocacy.

**Features**:
- Employee communications
- Employee advocacy
- Gamification
- Analytics
- Content curation
- Multi-channel distribution

**Resources**:
- Sociabble: [Platform Features](https://www.sociabble.com/)

**Website**: https://www.sociabble.com

---

### Workvivo

**Description**: Employee experience platform combining communications, engagement, and intranet.

**Features**:
- Activity feed
- Spaces and communities
- Podcasts and videos
- Recognition
- Surveys
- Analytics

**Resources**:
- Workvivo: [Platform Guide](https://www.workvivo.com/)

**Website**: https://www.workvivo.com

---

## Social Media Monitoring and Management

### Sprinklr

**Description**: Unified customer experience management platform with social listening and engagement.

**Features**:
- Social listening
- Social publishing
- Engagement management
- Analytics
- AI-powered insights
- Enterprise scale

**Resources**:
- Sprinklr: [Platform Documentation](https://www.sprinklr.com/)

**Website**: https://www.sprinklr.com

---

### Brandwatch

**Description**: Digital consumer intelligence platform with social listening and consumer research.

**Features**:
- Social listening
- Consumer research
- Image analysis
- Influencer identification
- Trend analysis
- Crisis alerts

**Resources**:
- Brandwatch: [Platform Features](https://www.brandwatch.com/)

**Website**: https://www.brandwatch.com

---

### Talkwalker

**Description**: Consumer intelligence platform providing social listening, analytics, and AI-powered insights.

**Features**:
- Social listening
- Visual analytics
- Sentiment analysis
- Influencer identification
- Competitive benchmarking
- Crisis management

**Resources**:
- Talkwalker: [Platform Overview](https://www.talkwalker.com/)

**Website**: https://www.talkwalker.com

---

### Mention

**Description**: Media monitoring tool for tracking brand mentions across web, social, and news.

**Features**:
- Real-time monitoring
- Social media tracking
- Competitive analysis
- Influencer identification
- Sentiment analysis
- Alert management

**Resources**:
- Mention: [Platform Guide](https://mention.com/)

**Website**: https://mention.com

---

## Books and Publications

### Essential PR Books

- **"The New Rules of Marketing and PR"** by David Meerman Scott
  - [Wiley](https://www.wiley.com/en-us/The+New+Rules+of+Marketing+and+PR%2C+8th+Edition-p-9781119854289)
  - Modern approach to PR in digital age

- **"Spin Sucks"** by Gini Dietrich
  - [Spin Sucks](https://spinsucks.com/spin-sucks-the-book/)
  - Communication and reputation management

- **"Trust Me, I'm Lying"** by Ryan Holiday
  - [Portfolio](https://www.penguinrandomhouse.com/books/312716/trust-me-im-lying-by-ryan-holiday/)
  - Understanding media manipulation

- **"Effective Public Relations"** by Scott Cutlip, Allen Center & Glen Broom
  - [Pearson](https://www.pearson.com/)
  - Classic PR textbook (foundational)

- **"All Marketers Are Liars"** by Seth Godin
  - [Portfolio](https://www.penguinrandomhouse.com/)
  - Authentic storytelling in communications

- **"Made to Stick"** by Chip Heath & Dan Heath
  - [Random House](https://www.penguinrandomhouse.com/)
  - Creating memorable messages

---

### Crisis Communications Books

- **"Ongoing Crisis Communication"** by Timothy Coombs
  - [SAGE](https://www.sagepub.com/product/ongoing-crisis-communication)
  - Definitive crisis communications guide

- **"The Crisis Manager"** by Otto Lerbinger
  - [Routledge](https://www.routledge.com/)
  - Facing disasters, conflicts, and failures

- **"Crisis Communications"** by Kathleen Fearn-Banks
  - [Routledge](https://www.routledge.com/)
  - A casebook approach

- **"Damage Control"** by Eric Dezenhall & John Weber
  - [Portfolio](https://www.penguinrandomhouse.com/)
  - The art of crisis management

- **"You Can't Make This Stuff Up"** by Lee Levitt
  - [Amplify](https://amplifypublishing.com/)
  - PR crisis war stories

---

### Corporate Communications Books

- **"Corporate Communication"** by Joep Cornelissen
  - [SAGE](https://www.sagepub.com/)
  - A guide to theory and practice

- **"Strategic Corporate Communication"** by Paul Argenti
  - [McGraw-Hill](https://www.mheducation.com/)
  - Corporate communications strategy

- **"Reputation"** by Gloria Origgi
  - [Princeton University Press](https://press.princeton.edu/)
  - Understanding reputation in society

- **"The Reputation Game"** by David Waller & Rupert Younger
  - [Oneworld](https://oneworld-publications.com/)
  - The art of changing how people see you

---

### Internal Communications Books

- **"Communicating Change"** by TJ Larkin & Sandar Larkin
  - [McGraw-Hill](https://www.mheducation.com/)
  - Winning employee support for new initiatives

- **"Employee Communication During Mergers and Acquisitions"** by Jenny Davenport & Simon Barrow
  - [Routledge](https://www.routledge.com/)
  - Managing change communications

- **"Internal Communications"** by Liam FitzPatrick & Klavs Valskov
  - [Kogan Page](https://www.koganpage.com/)
  - A manual for practitioners

---

## Professional Associations

### Public Relations Society of America (PRSA)

**Description**: Largest PR professional association with 30,000+ members, offering education, certifications, and standards.

**Offerings**:
- Accreditation in Public Relations (APR)
- Certificate in Principles of Public Relations
- International Conference
- PRSA Silver Anvil Awards
- Code of Ethics
- Local chapters and networking

**Website**: https://www.prsa.org

---

### Chartered Institute of Public Relations (CIPR)

**Description**: UK-based professional body for public relations with 11,000+ members globally.

**Offerings**:
- Chartered PR Practitioner designation
- Professional qualifications and training
- Excellence Awards
- Research and insights
- Code of Conduct
- CPD program

**Website**: https://www.cipr.co.uk

---

### International Association of Business Communicators (IABC)

**Description**: Global network of communication professionals focused on strategic business communication.

**Offerings**:
- Strategic Communication Management Professional (SCMP)
- Communication Management Professional (CMP)
- World Conference
- Gold Quill Awards
- Research and publications
- Regional chapters

**Website**: https://www.iabc.com

---

### Arthur W. Page Society

**Description**: Professional association for senior communications executives at Fortune 500 companies.

**Offerings**:
- Page Principles
- CCO Role research
- Annual Conference
- Networking for senior leaders
- Best practice sharing
- Thought leadership

**Website**: https://page.org

---

### Institute for Public Relations (IPR)

**Description**: Research foundation dedicated to the science of public relations measurement and evaluation.

**Offerings**:
- Research publications
- Measurement resources
- Best practices
- Webinars and events
- Research commissions
- Annual Distinguished Lecture

**Website**: https://instituteforpr.org

---

### Global Alliance for Public Relations and Communication Management

**Description**: Confederation of major PR and communication associations worldwide.

**Offerings**:
- Global Capability Framework
- World PR Forum
- Melbourne Mandate
- Stockholm Accords
- Global standards
- International networking

**Website**: https://www.globalalliancepr.org

---

### International Association for Measurement and Evaluation of Communication (AMEC)

**Description**: Global trade body for communications measurement providing standards and resources.

**Offerings**:
- Barcelona Principles
- Integrated Evaluation Framework
- AMEC Awards
- Measurement resources
- Training and certification
- Global summits

**Website**: https://amecorg.com

---

## Industry Thought Leaders

### Katie Paine
- **Focus**: PR measurement and analytics
- **Website**: [Paine Publishing](https://painepublishing.com/)
- **Contribution**: Measurement evangelist, Barcelona Principles advocate

### Gini Dietrich
- **Focus**: PESO model, modern PR practice
- **Website**: [Spin Sucks](https://spinsucks.com/)
- **Books**: "Spin Sucks"

### David Meerman Scott
- **Focus**: Digital PR, newsjacking, real-time marketing
- **Website**: [David Meerman Scott](https://www.davidmeermanscott.com/)
- **Books**: "The New Rules of Marketing and PR"

### Timothy Coombs
- **Focus**: Crisis communications, SCCT theory
- **Research**: [Texas A&M University](https://liberalarts.tamu.edu/)
- **Books**: "Ongoing Crisis Communication"

### Richard Edelman
- **Focus**: Trust, corporate reputation, PR industry
- **Website**: [Edelman Trust Barometer](https://www.edelman.com/trust)
- **Resource**: Annual Trust Barometer research

### Mark Weiner
- **Focus**: PR analytics, measurement
- **Website**: [Publicis Groupe](https://www.publicisgroupe.com/)
- **Books**: "Unleashing the Power of PR"

### Helio Fred Garcia
- **Focus**: Crisis management, leadership communication
- **Website**: [Logos Consulting Group](https://logosconsulting.net/)
- **Books**: "The Power of Communication"

### W. Timothy Coombs
- **Focus**: Crisis communication theory and practice
- **Research**: [Situational Crisis Communication Theory](https://www.sciencedirect.com/)

### Michael Smart
- **Focus**: Media relations, pitching
- **Website**: [Michael Smart PR](https://www.michaelsmartpr.com/)
- **Training**: Media relations courses

---

## Online Courses and Certifications

### PRSA Certifications

**Description**: Official certifications from the Public Relations Society of America.

**Certifications**:
- Accreditation in Public Relations (APR)
- Certificate in Principles of Public Relations

**Website**: https://www.prsa.org/professional-development/certifications

---

### CIPR Qualifications

**Description**: Professional qualifications from the Chartered Institute of Public Relations.

**Qualifications**:
- Foundation Award in Public Relations
- Advanced Certificate in Public Relations
- CIPR Diploma in Public Relations
- Specialist Diplomas (Digital, Internal, Crisis)

**Website**: https://www.cipr.co.uk/training-and-qualifications

---

### IABC Certifications

**Description**: Communication management certifications from IABC.

**Certifications**:
- Communication Management Professional (CMP)
- Strategic Communication Management Professional (SCMP)

**Website**: https://www.iabc.com/certification

---

### Coursera PR Courses

**Description**: University-backed PR and communications courses.

**Courses**:
- Public Relations specialization (University of Colorado Boulder)
- Business Communications (University of British Columbia)
- Crisis Management (University of Amsterdam)

**Website**: https://www.coursera.org/browse/business/business-communication

---

### LinkedIn Learning

**Description**: Professional development courses in PR and communications.

**Courses**:
- Public Relations Foundations
- Crisis Communication
- Media Training
- Internal Communications
- Corporate Communications

**Website**: https://www.linkedin.com/learning/topics/public-relations

---

### PR Academy (UK)

**Description**: CIPR-accredited training provider for PR education.

**Courses**:
- Foundation Certificate
- CIPR Diploma
- Specialist short courses
- In-house training

**Website**: https://pr-academy.co.uk

---

## Research and Industry Reports

### Edelman Trust Barometer

**Description**: Annual global study on trust in institutions, business, media, and government.

**Website**: https://www.edelman.com/trust

### USC Annenberg Global Communications Report

**Description**: Annual research on global PR and communications industry trends.

**Website**: https://annenberg.usc.edu/research

### CIPR State of the Profession

**Description**: Annual research on UK PR industry demographics, salary, and trends.

**Website**: https://www.cipr.co.uk/research

### Muck Rack State of Journalism

**Description**: Annual survey of journalists on media relations and PR preferences.

**Website**: https://muckrack.com/resources

### AMEC Measurement Reports

**Description**: Research and benchmarking on communications measurement practices.

**Website**: https://amecorg.com/resources

### PR Week/PRovoke Media

**Description**: Leading PR industry news and analysis publications.

**Websites**:
- https://www.prweek.com
- https://www.provokemedia.com

### Holmes Report (now PRovoke)

**Description**: Global PR industry news, rankings, and analysis.

**Website**: https://www.provokemedia.com

### CommPRO

**Description**: PR and communications industry news and resources.

**Website**: https://www.commpro.biz

---

## Ethics and Standards Resources

### PRSA Code of Ethics

**Description**: Ethical standards for PR professionals in the United States.

**Principles**:
- Advocacy
- Honesty
- Expertise
- Independence
- Loyalty
- Fairness

**Website**: https://www.prsa.org/about/prsa-code-of-ethics

---

### CIPR Code of Conduct

**Description**: Professional code governing CIPR members in the UK.

**Website**: https://www.cipr.co.uk/code-of-conduct

---

### Global Alliance Code of Ethics

**Description**: International ethical framework for PR professionals worldwide.

**Website**: https://www.globalalliancepr.org/code-of-ethics

---

### Arthur W. Page Principles

**Description**: Seven principles for corporate communication excellence.

**Principles**:
1. Tell the truth
2. Prove it with action
3. Listen to stakeholders
4. Manage for tomorrow
5. Conduct PR as if the whole enterprise depends on it
6. Realize that an enterprise's true character is expressed by its people
7. Remain calm, patient, and good-humored

**Website**: https://page.org/site/the-page-principles

---

## Measurement and Analytics Resources

### AMEC Integrated Evaluation Framework

**Description**: Free framework for planning and evaluating communications programs.

**Website**: https://amecorg.com/amecframework/

---

### IPR Measurement Commission

**Description**: Research and standards for PR measurement.

**Website**: https://instituteforpr.org/ipr-measurement-commission/

---

### PR Measurement Standards

**Description**: Industry standards for PR metrics and measurement.

**Resources**:
- AMEC Barcelona Principles
- IPR's Dictionary of Public Relations Measurement and Research
- CIPR Measurement Resources

---

## Media Relations Resources

### Help A Reporter Out (HARO)

**Description**: Service connecting journalists with sources for stories.

**Website**: https://www.helpareporter.com

---

### ProfNet

**Description**: Media lead service connecting PR professionals with journalists.

**Website**: https://profnet.prnewswire.com

---

### Qwoted

**Description**: Platform connecting journalists with expert sources.

**Website**: https://www.qwoted.com

---

### Journo Requests

**Description**: Twitter-based journalist request aggregation.

**Website**: https://journorequests.com

---

## Newsletters and Podcasts

### Newsletters

- **PR Daily**: [Newsletter](https://www.prdaily.com/)
- **Ragan Communications**: [Newsletter](https://www.ragan.com/)
- **Spin Sucks**: [Newsletter](https://spinsucks.com/newsletter/)
- **The Measurement Advisor**: [Newsletter](https://painepublishing.com/)
- **CommPRO Daily Buzz**: [Newsletter](https://www.commpro.biz/)

### Podcasts

- **For Immediate Release (FIR)**: [Podcast](https://www.intrepidagency.com/podcast/)
- **Spin Sucks Podcast**: [Podcast](https://spinsucks.com/podcast/)
- **Inside the PR**: [Podcast](https://www.insidepr.ca/)
- **PRWeek Podcast**: [Podcast](https://www.prweek.com/podcast)
- **Communicate Influence**: [Podcast](https://communicateinfluence.com/)
- **The PR Maven Podcast**: [Podcast](https://nansterman.com/podcast/)

---

## Conference and Events

### Major PR Conferences

- **PRSA International Conference**: Annual conference for PR professionals
- **CIPR Excellence Awards**: UK PR industry awards and conference
- **IABC World Conference**: Global business communications conference
- **Global PR Summit**: International PR leadership gathering
- **PRovoke Global Summit**: Global PR industry conference
- **AMEC Global Summit**: Communications measurement conference

---

## Crisis Communications Resources

### Crisis Case Study Databases

- **Arthur W. Page Center**: [Case Studies](https://www.bellisario.psu.edu/page-center)
- **Institute for Crisis Management**: [Research](https://crisisconsultant.com/)
- **PR Museum**: [Historical Cases](https://www.prmuseum.org/)

---

## Additional Resources

### PR Agencies and Networks

- **Edelman**: https://www.edelman.com
- **Weber Shandwick**: https://www.webershandwick.com
- **FleishmanHillard**: https://fleishmanhillard.com
- **BCW (Burson Cohn & Wolfe)**: https://www.bcw-global.com
- **Ketchum**: https://www.ketchum.com
- **Ruder Finn**: https://www.ruderfinn.com
- **H+K Strategies**: https://hkstrategies.com

---

### Reputation Management Resources

- **Reputation Institute**: https://www.reptrak.com
- **Corporate Reputation Review**: Academic journal
- **Reputation X**: https://reputationx.com

---

**Total Reference Count**: 120+ frameworks, tools, platforms, books, courses, associations, and resources

