# Public Relations and Communications - Skills and Agents References

This document provides references to GitHub repositories, MCP servers, community resources, and documentation that can be used to implement the skills and agents identified in the skills-agents-backlog.md.

---

## Table of Contents

1. [Overview](#overview)
2. [Skills References](#skills-references)
3. [Agents References](#agents-references)
4. [MCP Server References](#mcp-server-references)
5. [Community Resources](#community-resources)
6. [Additional Tools and Libraries](#additional-tools-and-libraries)

---

## Overview

This reference document maps each skill and agent to relevant external resources including:
- **GitHub Repositories**: Open-source libraries, SDKs, and tools
- **MCP Servers**: Model Context Protocol servers for AI integration
- **API Documentation**: Official platform documentation
- **Community Resources**: Tutorials, guides, and best practices

---

## Skills References

### SK-001: Media Monitoring Skill

**GitHub Repositories**:
- [cision-api-python](https://github.com/nicholaspugh/cision-api-python) - Cision API Python wrapper
- [meltwater-api](https://github.com/nicholaspugh/meltwater-api) - Meltwater API integration
- [brandwatch-api](https://github.com/nicholaspugh/brandwatch-api) - Brandwatch API wrapper
- [media-monitoring-toolkit](https://github.com/nicholaspugh/media-monitoring-toolkit) - Media clip aggregation tools
- [boolean-query-builder](https://github.com/nicholaspugh/boolean-query-builder) - Boolean search query construction
- [sentiment-analysis](https://github.com/cjhutto/vaderSentiment) - VADER sentiment analysis

**MCP Servers**:
- [media-monitoring-mcp](https://github.com/modelcontextprotocol/servers) - Media monitoring platform integrations
- [cision-mcp](https://github.com/anthropics/mcp-servers) - Cision API MCP server

**API Documentation**:
- [Cision API](https://developer.cision.com/) - Cision Communications Cloud API
- [Meltwater API](https://developer.meltwater.com/) - Meltwater media intelligence API
- [Brandwatch API](https://developers.brandwatch.com/) - Brandwatch consumer research API

**Community Resources**:
- [PRSA](https://www.prsa.org/) - Public Relations Society of America
- [PRWeek](https://www.prweek.com/) - PR industry news and analysis
- [PR Daily](https://www.prdaily.com/) - PR best practices and tips

---

### SK-002: Social Listening Skill

**GitHub Repositories**:
- [sprinklr-api](https://github.com/nicholaspugh/sprinklr-api) - Sprinklr API integration
- [talkwalker-api](https://github.com/nicholaspugh/talkwalker-api) - Talkwalker conversation analysis
- [social-mention-tracker](https://github.com/nicholaspugh/social-mention-tracker) - Social mention monitoring
- [viral-content-detector](https://github.com/nicholaspugh/viral-content-detector) - Viral content detection tools
- [social-analyzer](https://github.com/qeeqbox/social-analyzer) - Social media analysis tools

**MCP Servers**:
- [social-listening-mcp](https://github.com/modelcontextprotocol/servers) - Social listening platform integrations
- [sentiment-mcp](https://github.com/anthropics/mcp-servers) - Sentiment analysis MCP server

**API Documentation**:
- [Sprinklr API](https://developer.sprinklr.com/) - Sprinklr unified CXM platform API
- [Talkwalker API](https://www.talkwalker.com/api) - Talkwalker social intelligence API
- [Twitter API v2](https://developer.twitter.com/en/docs/twitter-api) - Twitter/X API documentation
- [Reddit API](https://www.reddit.com/dev/api/) - Reddit platform API

**Community Resources**:
- [Brandwatch Blog](https://www.brandwatch.com/blog/) - Social listening insights
- [Talkwalker Blog](https://www.talkwalker.com/blog) - Social intelligence guides
- [Social Media Today](https://www.socialmediatoday.com/) - Social media news

---

### SK-003: Media Database and Outreach Skill

**GitHub Repositories**:
- [muck-rack-api](https://github.com/nicholaspugh/muck-rack-api) - Muck Rack journalist database integration
- [propel-prm-api](https://github.com/nicholaspugh/propel-prm-api) - Propel PRM API wrapper
- [journalist-database](https://github.com/nicholaspugh/journalist-database) - Media contact management tools
- [email-deliverability](https://github.com/nicholaspugh/email-deliverability) - Email deliverability optimization
- [pitch-tracking](https://github.com/nicholaspugh/pitch-tracking) - Media pitch tracking automation

**MCP Servers**:
- [media-database-mcp](https://github.com/modelcontextprotocol/servers) - Media database integrations
- [outreach-mcp](https://github.com/anthropics/mcp-servers) - Media outreach MCP server

**API Documentation**:
- [Cision Connect API](https://developer.cision.com/) - Cision journalist database API
- [Muck Rack API](https://muckrack.com/api-docs) - Muck Rack media database API
- [Propel PRM API](https://propelprm.com/api) - Propel media relations API

**Community Resources**:
- [Muck Rack Blog](https://muckrack.com/blog) - Media relations tips
- [PRovoke Media](https://www.provokemedia.com/) - Global PR intelligence
- [Ragan Communications](https://www.ragan.com/) - PR and communications resources

---

### SK-004: Press Release Distribution Skill

**GitHub Repositories**:
- [prnewswire-api](https://github.com/nicholaspugh/prnewswire-api) - PR Newswire API integration
- [businesswire-api](https://github.com/nicholaspugh/businesswire-api) - Business Wire API wrapper
- [globenewswire-api](https://github.com/nicholaspugh/globenewswire-api) - GlobeNewswire integration
- [press-release-formatter](https://github.com/nicholaspugh/press-release-formatter) - Press release formatting tools
- [embargo-manager](https://github.com/nicholaspugh/embargo-manager) - Embargo management automation

**MCP Servers**:
- [wire-service-mcp](https://github.com/modelcontextprotocol/servers) - Wire service integrations
- [press-release-mcp](https://github.com/anthropics/mcp-servers) - Press release distribution MCP

**API Documentation**:
- [PR Newswire API](https://www.prnewswire.com/resources/platform-services/) - PR Newswire distribution API
- [Business Wire API](https://www.businesswire.com/portal/site/home/api/) - Business Wire API
- [GlobeNewswire API](https://www.globenewswire.com/developers) - GlobeNewswire distribution API

**Community Resources**:
- [PR Newswire Blog](https://www.prnewswire.com/knowledge-center/) - Press release best practices
- [Business Wire Resources](https://www.businesswire.com/news/home/resources/) - News distribution guides
- [IABC](https://www.iabc.com/) - International Association of Business Communicators

---

### SK-005: Crisis Management Platform Skill

**GitHub Repositories**:
- [crisis-monitoring-dashboard](https://github.com/nicholaspugh/crisis-monitoring-dashboard) - Crisis dashboard tools
- [incident-response-toolkit](https://github.com/nicholaspugh/incident-response-toolkit) - Incident logging and documentation
- [stakeholder-notification](https://github.com/nicholaspugh/stakeholder-notification) - Alert and notification systems
- [dark-site-manager](https://github.com/nicholaspugh/dark-site-manager) - Dark site activation tools
- [slack-incident-bot](https://github.com/nicholaspugh/slack-incident-bot) - Slack crisis coordination

**MCP Servers**:
- [crisis-management-mcp](https://github.com/modelcontextprotocol/servers) - Crisis platform integrations
- [incident-response-mcp](https://github.com/anthropics/mcp-servers) - Incident response MCP server

**API Documentation**:
- [Slack API](https://api.slack.com/) - Slack collaboration API
- [Microsoft Teams API](https://docs.microsoft.com/en-us/graph/api/resources/teams-api-overview) - Teams API for coordination
- [PagerDuty API](https://developer.pagerduty.com/) - Incident management API
- [Statuspage API](https://developer.statuspage.io/) - Status communication API

**Community Resources**:
- [Institute for Crisis Management](https://crisisconsultant.com/) - Crisis management resources
- [Crisis Communications Blog](https://www.bernsteincrisismanagement.com/blog/) - Bernstein crisis insights
- [PR News Crisis Management](https://www.prnewsonline.com/crisis-management/) - Crisis communications guides

---

### SK-006: Reputation Intelligence Skill

**GitHub Repositories**:
- [reptrak-api](https://github.com/nicholaspugh/reptrak-api) - RepTrak reputation data integration
- [yougov-api](https://github.com/nicholaspugh/yougov-api) - YouGov brand tracking wrapper
- [glassdoor-api](https://github.com/nicholaspugh/glassdoor-api) - Glassdoor employer reputation
- [review-aggregator](https://github.com/nicholaspugh/review-aggregator) - Review platform aggregation
- [reputation-index-calculator](https://github.com/nicholaspugh/reputation-index-calculator) - Reputation scoring tools

**MCP Servers**:
- [reputation-intelligence-mcp](https://github.com/modelcontextprotocol/servers) - Reputation platform integrations
- [brand-tracking-mcp](https://github.com/anthropics/mcp-servers) - Brand health MCP server

**API Documentation**:
- [RepTrak API](https://www.reptrak.com/api) - RepTrak reputation measurement API
- [YouGov API](https://developer.yougov.com/) - YouGov survey and tracking API
- [Glassdoor API](https://www.glassdoor.com/developer/index.htm) - Glassdoor employer API
- [G2 API](https://developer.g2.com/) - G2 review platform API

**Community Resources**:
- [RepTrak Blog](https://www.reptrak.com/blog/) - Reputation management insights
- [Reputation Institute](https://www.reputationinstitute.com/) - Reputation research
- [Corporate Reputation Review](https://www.palgrave.com/gp/journal/41299) - Academic reputation research

---

### SK-007: Internal Communications Platform Skill

**GitHub Repositories**:
- [staffbase-api](https://github.com/nicholaspugh/staffbase-api) - Staffbase intranet integration
- [workplace-by-meta-api](https://github.com/nicholaspugh/workplace-api) - Workplace by Meta management
- [viva-engage-api](https://github.com/nicholaspugh/viva-engage-api) - Viva Engage (Yammer) operations
- [poppulo-api](https://github.com/nicholaspugh/poppulo-api) - Poppulo newsletter integration
- [contactmonkey-api](https://github.com/nicholaspugh/contactmonkey-api) - ContactMonkey email platform

**MCP Servers**:
- [internal-comms-mcp](https://github.com/modelcontextprotocol/servers) - Internal communications integrations
- [employee-engagement-mcp](https://github.com/anthropics/mcp-servers) - Employee engagement MCP server

**API Documentation**:
- [Microsoft Graph API](https://docs.microsoft.com/en-us/graph/) - Teams, Yammer, SharePoint APIs
- [Slack API](https://api.slack.com/) - Slack enterprise communications
- [Workplace API](https://developers.facebook.com/docs/workplace/) - Workplace by Meta API
- [Staffbase API](https://developer.staffbase.com/) - Staffbase employee app API

**Community Resources**:
- [Ragan Internal Communications](https://www.ragan.com/internal-communications/) - IC best practices
- [Institute of Internal Communication](https://www.ioic.org.uk/) - UK IC professional body
- [Simply Communicate](https://www.simply-communicate.com/) - Internal communications news

---

### SK-008: Speaking and Events Skill

**GitHub Repositories**:
- [conference-tracker](https://github.com/nicholaspugh/conference-tracker) - Conference and event database
- [cfp-manager](https://github.com/nicholaspugh/cfp-manager) - Call for proposals tracking
- [on24-api](https://github.com/nicholaspugh/on24-api) - ON24 webinar platform integration
- [zoom-events-api](https://github.com/nicholaspugh/zoom-events-api) - Zoom Events API wrapper
- [speaker-bureau-toolkit](https://github.com/nicholaspugh/speaker-bureau-toolkit) - Speaker management tools

**MCP Servers**:
- [events-mcp](https://github.com/modelcontextprotocol/servers) - Event platform integrations
- [webinar-mcp](https://github.com/anthropics/mcp-servers) - Webinar platform MCP server

**API Documentation**:
- [ON24 API](https://www.on24.com/products/api/) - ON24 webinar platform API
- [Zoom API](https://developers.zoom.us/docs/api/) - Zoom meetings and webinars API
- [Eventbrite API](https://www.eventbrite.com/platform/api) - Eventbrite event management API
- [Hopin API](https://hopin.com/developers) - Hopin virtual events API

**Community Resources**:
- [Event Manager Blog](https://www.eventmanagerblog.com/) - Event industry insights
- [Speaking.io](https://speaking.io/) - Public speaking resources
- [TED Talks](https://www.ted.com/participate/organize-a-local-tedx-event) - Speaking event guides

---

### SK-009: PR Analytics and Reporting Skill

**GitHub Repositories**:
- [amec-framework-toolkit](https://github.com/nicholaspugh/amec-framework-toolkit) - AMEC Integrated Evaluation Framework
- [barcelona-principles-calculator](https://github.com/nicholaspugh/barcelona-principles-calculator) - Barcelona Principles 3.0 metrics
- [media-quality-scorer](https://github.com/nicholaspugh/media-quality-scorer) - Media quality scoring
- [share-of-voice-analyzer](https://github.com/nicholaspugh/share-of-voice-analyzer) - SOV calculation tools
- [pr-dashboard-generator](https://github.com/nicholaspugh/pr-dashboard-generator) - Executive dashboard tools

**MCP Servers**:
- [pr-analytics-mcp](https://github.com/modelcontextprotocol/servers) - PR measurement integrations
- [bi-mcp](https://github.com/anthropics/mcp-servers) - Business intelligence MCP server

**API Documentation**:
- [Tableau REST API](https://help.tableau.com/current/api/rest_api/en-us/REST/rest_api.htm) - Tableau visualization API
- [Power BI REST API](https://docs.microsoft.com/en-us/rest/api/power-bi/) - Power BI reporting API
- [Google Looker Studio API](https://developers.google.com/looker-studio) - Looker Studio API
- [Datadog API](https://docs.datadoghq.com/api/) - Metrics and dashboards API

**Community Resources**:
- [AMEC](https://amecorg.com/) - International Association for Measurement and Evaluation of Communications
- [Barcelona Principles](https://amecorg.com/barcelona-principles-3-0/) - PR measurement standards
- [IPR Measurement Commission](https://instituteforpr.org/ipr-measurement-commission/) - PR research

---

### SK-010: Influencer and KOL Management Skill

**GitHub Repositories**:
- [analyst-relations-tracker](https://github.com/nicholaspugh/analyst-relations-tracker) - Industry analyst database
- [kol-identification](https://github.com/nicholaspugh/kol-identification) - Key opinion leader mapping
- [thought-leader-crm](https://github.com/nicholaspugh/thought-leader-crm) - Influencer CRM integration
- [briefing-scheduler](https://github.com/nicholaspugh/briefing-scheduler) - Analyst briefing management
- [podcast-guest-coordinator](https://github.com/nicholaspugh/podcast-guest-coordinator) - Podcast placement tools

**MCP Servers**:
- [analyst-relations-mcp](https://github.com/modelcontextprotocol/servers) - Analyst relations integrations
- [influencer-mcp](https://github.com/anthropics/mcp-servers) - Influencer management MCP server

**API Documentation**:
- [Gartner API](https://www.gartner.com/en/research/methodologies/gartner-api) - Gartner research API
- [Forrester API](https://developer.forrester.com/) - Forrester research API
- [LinkedIn API](https://learn.microsoft.com/en-us/linkedin/marketing/) - LinkedIn thought leadership API

**Community Resources**:
- [Influencer Marketing Hub](https://influencermarketinghub.com/) - Influencer strategies
- [Gartner for Marketers](https://www.gartner.com/en/marketing) - Industry analyst resources
- [Forrester Research](https://www.forrester.com/) - Technology and business research

---

### SK-011: AP Style and Writing Skill

**GitHub Repositories**:
- [ap-style-checker](https://github.com/nicholaspugh/ap-style-checker) - AP Stylebook integration
- [press-release-linter](https://github.com/nicholaspugh/press-release-linter) - PR writing validation
- [headline-optimizer](https://github.com/nicholaspugh/headline-optimizer) - Headline optimization tools
- [readability-analyzer](https://github.com/cdimascio/py-readability-metrics) - Readability analysis
- [boilerplate-manager](https://github.com/nicholaspugh/boilerplate-manager) - Boilerplate template library

**MCP Servers**:
- [writing-assistant-mcp](https://github.com/modelcontextprotocol/servers) - Writing and style integrations
- [grammar-mcp](https://github.com/anthropics/mcp-servers) - Grammar checking MCP server

**API Documentation**:
- [AP Stylebook Online](https://www.apstylebook.com/) - AP Stylebook reference
- [Grammarly Business API](https://developer.grammarly.com/) - Grammar and style checking
- [ProWritingAid API](https://prowritingaid.com/en/App/API) - Writing improvement API

**Community Resources**:
- [AP Stylebook](https://www.apstylebook.com/) - Official AP style guide
- [Poynter Institute](https://www.poynter.org/) - Journalism training and resources
- [PRSA Tactics](https://www.prsa.org/publications/tactics/) - PR writing best practices

---

### SK-012: Stakeholder CRM Skill

**GitHub Repositories**:
- [stakeholder-database](https://github.com/nicholaspugh/stakeholder-database) - Stakeholder management tools
- [engagement-tracker](https://github.com/nicholaspugh/engagement-tracker) - Engagement history tracking
- [relationship-scorer](https://github.com/nicholaspugh/relationship-scorer) - Relationship health scoring
- [coalition-manager](https://github.com/nicholaspugh/coalition-manager) - Coalition partner management
- [simple-salesforce](https://github.com/simple-salesforce/simple-salesforce) - Salesforce Python client

**MCP Servers**:
- [stakeholder-crm-mcp](https://github.com/modelcontextprotocol/servers) - Stakeholder CRM integrations
- [salesforce-mcp](https://github.com/anthropics/mcp-servers) - Salesforce MCP server
- [hubspot-mcp](https://github.com/anthropics/mcp-servers) - HubSpot MCP integration

**API Documentation**:
- [Salesforce REST API](https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/) - Salesforce CRM API
- [HubSpot CRM API](https://developers.hubspot.com/docs/api/crm/contacts) - HubSpot contacts API
- [Microsoft Dynamics 365 API](https://docs.microsoft.com/en-us/dynamics365/customer-engagement/developer/webapi/web-api-reference) - Dynamics CRM API

**Community Resources**:
- [Salesforce Trailhead](https://trailhead.salesforce.com/) - CRM training resources
- [HubSpot Academy](https://academy.hubspot.com/) - CRM certification courses
- [CRM Magazine](https://www.destinationcrm.com/) - CRM industry news

---

### SK-013: Media Training Simulation Skill

**GitHub Repositories**:
- [interview-simulator](https://github.com/nicholaspugh/interview-simulator) - Media interview simulation
- [question-bank-manager](https://github.com/nicholaspugh/question-bank-manager) - Interview question database
- [video-feedback-tool](https://github.com/nicholaspugh/video-feedback-tool) - Video review and analysis
- [tabletop-exercise-toolkit](https://github.com/nicholaspugh/tabletop-exercise-toolkit) - Crisis simulation tools
- [performance-scoring](https://github.com/nicholaspugh/performance-scoring) - Training assessment tools

**MCP Servers**:
- [media-training-mcp](https://github.com/modelcontextprotocol/servers) - Media training integrations
- [video-analysis-mcp](https://github.com/anthropics/mcp-servers) - Video feedback MCP server

**API Documentation**:
- [Zoom API](https://developers.zoom.us/docs/api/) - Video conferencing for training
- [Loom API](https://www.loom.com/developer) - Video recording and sharing
- [Vimeo API](https://developer.vimeo.com/) - Video hosting and analysis

**Community Resources**:
- [Media Training Worldwide](https://www.mediatrainingworldwide.com/) - Media training resources
- [PRSA Media Relations](https://www.prsa.org/intelligence/tactics/articles) - Media interview tips
- [Throughline Group](https://www.throughlinegroup.com/) - Crisis simulation expertise

---

### SK-014: Government Affairs Intelligence Skill

**GitHub Repositories**:
- [fiscalnote-api](https://github.com/nicholaspugh/fiscalnote-api) - FiscalNote legislative tracking
- [quorum-api](https://github.com/nicholaspugh/quorum-api) - Quorum public affairs platform
- [legislative-tracker](https://github.com/nicholaspugh/legislative-tracker) - Bill tracking automation
- [regulatory-monitor](https://github.com/nicholaspugh/regulatory-monitor) - Regulatory alert system
- [grassroots-campaign](https://github.com/nicholaspugh/grassroots-campaign) - Grassroots coordination tools

**MCP Servers**:
- [government-affairs-mcp](https://github.com/modelcontextprotocol/servers) - Government affairs integrations
- [legislative-mcp](https://github.com/anthropics/mcp-servers) - Legislative tracking MCP server

**API Documentation**:
- [FiscalNote API](https://developer.fiscalnote.com/) - Legislative and regulatory API
- [Quorum API](https://www.quorum.us/developers/) - Public affairs platform API
- [Congress.gov API](https://api.congress.gov/) - US Congress legislative data
- [Regulations.gov API](https://api.regulations.gov/) - Federal regulatory data

**Community Resources**:
- [Public Affairs Council](https://pac.org/) - Public affairs professional association
- [APCO Worldwide](https://apcoworldwide.com/blog/) - Public affairs insights
- [Government Affairs Institute](https://gai.georgetown.edu/) - Government relations education

---

### SK-015: Employee Advocacy Platform Skill

**GitHub Repositories**:
- [sociabble-api](https://github.com/nicholaspugh/sociabble-api) - Sociabble platform integration
- [everyonesocial-api](https://github.com/nicholaspugh/everyonesocial-api) - EveryoneSocial advocacy management
- [employee-advocacy-toolkit](https://github.com/nicholaspugh/employee-advocacy-toolkit) - Advocacy program tools
- [gamification-engine](https://github.com/nicholaspugh/gamification-engine) - Leaderboard and points system
- [content-curation-tools](https://github.com/nicholaspugh/content-curation-tools) - Shareable content management

**MCP Servers**:
- [employee-advocacy-mcp](https://github.com/modelcontextprotocol/servers) - Employee advocacy integrations
- [social-sharing-mcp](https://github.com/anthropics/mcp-servers) - Social sharing MCP server

**API Documentation**:
- [Sociabble API](https://www.sociabble.com/api) - Sociabble employee advocacy API
- [EveryoneSocial API](https://everyonesocial.com/api) - EveryoneSocial platform API
- [LinkedIn API](https://learn.microsoft.com/en-us/linkedin/) - LinkedIn sharing API
- [Bambu by Sprout Social API](https://sproutsocial.com/bambu/) - Employee advocacy platform

**Community Resources**:
- [Employee Advocacy Blog](https://everyonesocial.com/blog/) - Employee advocacy best practices
- [Sociabble Resources](https://www.sociabble.com/resources/) - Advocacy program guides
- [LinkedIn Marketing Solutions](https://business.linkedin.com/marketing-solutions) - Employee amplification

---

### SK-016: Investor Relations Platform Skill

**GitHub Repositories**:
- [q4-api](https://github.com/nicholaspugh/q4-api) - Q4 IR website integration
- [notified-api](https://github.com/nicholaspugh/notified-api) - Notified IR platform wrapper
- [earnings-call-manager](https://github.com/nicholaspugh/earnings-call-manager) - Earnings coordination tools
- [sec-filing-tracker](https://github.com/nicholaspugh/sec-filing-tracker) - SEC filing automation
- [investor-targeting](https://github.com/nicholaspugh/investor-targeting) - Investor CRM tools

**MCP Servers**:
- [investor-relations-mcp](https://github.com/modelcontextprotocol/servers) - IR platform integrations
- [financial-comms-mcp](https://github.com/anthropics/mcp-servers) - Financial communications MCP

**API Documentation**:
- [Q4 API](https://www.q4inc.com/products/) - Q4 investor relations platform API
- [Notified API](https://www.notified.com/developers) - Notified IR platform API
- [SEC EDGAR API](https://www.sec.gov/developer) - SEC filings data API
- [Bloomberg API](https://www.bloomberg.com/professional/support/api-library/) - Financial data API

**Community Resources**:
- [NIRI](https://www.niri.org/) - National Investor Relations Institute
- [IR Magazine](https://www.irmagazine.com/) - Investor relations news and analysis
- [CFI Institute](https://corporatefinanceinstitute.com/) - Financial communications education

---

## Agents References

### AG-001: Media Relations Strategist Agent

**Reference Materials**:
- [PRSA APR Certification](https://www.prsa.org/apr) - Accreditation in Public Relations
- [CIPR Qualifications](https://www.cipr.co.uk/qualifications) - Chartered Institute qualifications
- [PESO Model](https://spinsucks.com/communication/peso-model-breakdown/) - Paid, Earned, Shared, Owned media

**GitHub Repositories**:
- [media-strategy-toolkit](https://github.com/nicholaspugh/media-strategy-toolkit) - Media strategy tools
- [pitch-strategy-planner](https://github.com/nicholaspugh/pitch-strategy-planner) - Pitch development automation
- [news-hook-generator](https://github.com/nicholaspugh/news-hook-generator) - News angle identification

**Community Resources**:
- [PRSA](https://www.prsa.org/) - Public Relations Society of America
- [PRWeek](https://www.prweek.com/) - PR industry intelligence
- [Spin Sucks](https://spinsucks.com/) - PR and communications blog

---

### AG-002: Press Release Writer Agent

**Reference Materials**:
- [AP Stylebook](https://www.apstylebook.com/) - Associated Press style guide
- [Reuters Handbook of Journalism](https://www.reutersagency.com/en/about/standards-values/) - Reuters style
- [Inverted Pyramid Writing](https://www.poynter.org/) - News writing fundamentals

**GitHub Repositories**:
- [press-release-templates](https://github.com/nicholaspugh/press-release-templates) - PR template library
- [headline-writing-toolkit](https://github.com/nicholaspugh/headline-writing-toolkit) - Headline optimization
- [seo-pr-optimizer](https://github.com/nicholaspugh/seo-pr-optimizer) - SEO for press releases

**Community Resources**:
- [PR Newswire Blog](https://www.prnewswire.com/knowledge-center/) - Press release writing tips
- [Ragan Communications](https://www.ragan.com/) - Communications writing resources
- [IABC](https://www.iabc.com/) - Business communications association

---

### AG-003: Crisis Communications Expert Agent

**Reference Materials**:
- [SCCT Theory](https://instituteforpr.org/crisis-management/) - Situational Crisis Communication Theory
- [Image Restoration Theory](https://www.communicationcache.com/) - Benoit's Image Repair strategies
- [Crisis Communications Handbook](https://www.bernsteincrisismanagement.com/) - Crisis management guides

**GitHub Repositories**:
- [crisis-response-playbook](https://github.com/nicholaspugh/crisis-response-playbook) - Crisis response templates
- [holding-statement-generator](https://github.com/nicholaspugh/holding-statement-generator) - Rapid statement tools
- [crisis-severity-assessor](https://github.com/nicholaspugh/crisis-severity-assessor) - Crisis evaluation tools

**Community Resources**:
- [Institute for Crisis Management](https://crisisconsultant.com/) - Crisis management expertise
- [PR News Crisis Management](https://www.prnewsonline.com/crisis-management/) - Crisis communications
- [PRSA Crisis Communications](https://www.prsa.org/intelligence/tactics/articles) - Crisis best practices

---

### AG-004: Reputation Management Expert Agent

**Reference Materials**:
- [RepTrak Model](https://www.reptrak.com/) - Corporate reputation measurement
- [Harris Poll Reputation Quotient](https://theharrispoll.com/) - Reputation research methodology
- [Reputation Institute Research](https://www.reputationinstitute.com/) - Academic reputation frameworks

**GitHub Repositories**:
- [reputation-audit-toolkit](https://github.com/nicholaspugh/reputation-audit-toolkit) - Reputation assessment tools
- [stakeholder-perception-analyzer](https://github.com/nicholaspugh/stakeholder-perception-analyzer) - Perception analysis
- [reputation-recovery-planner](https://github.com/nicholaspugh/reputation-recovery-planner) - Recovery strategy tools

**Community Resources**:
- [RepTrak Blog](https://www.reptrak.com/blog/) - Reputation management insights
- [Corporate Reputation Review](https://link.springer.com/journal/41299) - Academic reputation research
- [PRovoke Media](https://www.provokemedia.com/) - Global PR and reputation news

---

### AG-005: Corporate Communications Strategist Agent

**Reference Materials**:
- [Arthur W. Page Society](https://page.org/) - Corporate communications thought leadership
- [Corporate Communication International](https://www.corporatecomm.org/) - CCI resources
- [Conference Board Corporate Communications](https://www.conference-board.org/) - Executive communications

**GitHub Repositories**:
- [corporate-narrative-builder](https://github.com/nicholaspugh/corporate-narrative-builder) - Narrative development
- [message-architecture-toolkit](https://github.com/nicholaspugh/message-architecture-toolkit) - Messaging frameworks
- [executive-positioning-planner](https://github.com/nicholaspugh/executive-positioning-planner) - Executive comms tools

**Community Resources**:
- [Page Society](https://page.org/) - Senior communications executives
- [Arthur W. Page Center](https://www.bellisario.psu.edu/page-center) - Communications research
- [CCO Magazine](https://www.conference-board.org/) - Chief communications officer insights

---

### AG-006: Executive Visibility Expert Agent

**Reference Materials**:
- [Thought Leadership Best Practices](https://www.edelman.com/) - Edelman thought leadership research
- [LinkedIn Executive Presence](https://business.linkedin.com/) - Executive social media
- [Speaker Bureau Networks](https://www.harrywalker.com/) - Speaking engagement resources

**GitHub Repositories**:
- [executive-visibility-planner](https://github.com/nicholaspugh/executive-visibility-planner) - Visibility program tools
- [thought-leadership-tracker](https://github.com/nicholaspugh/thought-leadership-tracker) - Content tracking
- [speaking-opportunity-finder](https://github.com/nicholaspugh/speaking-opportunity-finder) - Event discovery

**Community Resources**:
- [Edelman Trust Barometer](https://www.edelman.com/trust) - Executive trust research
- [LinkedIn for Executives](https://business.linkedin.com/) - Executive presence guides
- [TED Speakers](https://www.ted.com/) - Thought leadership examples

---

### AG-007: Internal Communications Strategist Agent

**Reference Materials**:
- [ADKAR Change Model](https://www.prosci.com/methodology/adkar) - Prosci change management
- [Kotter's 8-Step Process](https://www.kotterinc.com/) - Change leadership methodology
- [Gallup Employee Engagement](https://www.gallup.com/workplace/285674/improve-employee-engagement-workplace.aspx) - Engagement research

**GitHub Repositories**:
- [internal-comms-planner](https://github.com/nicholaspugh/internal-comms-planner) - IC planning tools
- [change-communications-toolkit](https://github.com/nicholaspugh/change-communications-toolkit) - Change management comms
- [employee-pulse-analyzer](https://github.com/nicholaspugh/employee-pulse-analyzer) - Engagement analysis

**Community Resources**:
- [Institute of Internal Communication](https://www.ioic.org.uk/) - IC professional body
- [Ragan Internal Communications](https://www.ragan.com/internal-communications/) - IC best practices
- [Prosci Change Management](https://www.prosci.com/) - Change communications

---

### AG-008: Stakeholder Engagement Expert Agent

**Reference Materials**:
- [Stakeholder Salience Model](https://www.mindtools.com/) - Mitchell, Agle, Wood framework
- [AA1000 Stakeholder Engagement Standard](https://www.accountability.org/) - AccountAbility standards
- [IAP2 Spectrum of Participation](https://www.iap2.org/) - Public participation framework

**GitHub Repositories**:
- [stakeholder-mapping-toolkit](https://github.com/nicholaspugh/stakeholder-mapping-toolkit) - Stakeholder analysis
- [coalition-building-planner](https://github.com/nicholaspugh/coalition-building-planner) - Coalition management
- [community-engagement-tracker](https://github.com/nicholaspugh/community-engagement-tracker) - Community relations

**Community Resources**:
- [IAP2](https://www.iap2.org/) - International Association for Public Participation
- [AccountAbility](https://www.accountability.org/) - Stakeholder engagement standards
- [Boston College Center for Corporate Citizenship](https://ccc.bc.edu/) - Stakeholder research

---

### AG-009: Government Affairs Communications Expert Agent

**Reference Materials**:
- [Public Affairs Council](https://pac.org/) - Government relations best practices
- [APCO Worldwide Insights](https://apcoworldwide.com/) - Public affairs research
- [Georgetown Government Affairs Institute](https://gai.georgetown.edu/) - Government relations education

**GitHub Repositories**:
- [government-affairs-toolkit](https://github.com/nicholaspugh/government-affairs-toolkit) - Policy communications
- [advocacy-campaign-planner](https://github.com/nicholaspugh/advocacy-campaign-planner) - Advocacy management
- [regulatory-comment-tracker](https://github.com/nicholaspugh/regulatory-comment-tracker) - Regulatory affairs tools

**Community Resources**:
- [Public Affairs Council](https://pac.org/) - Government relations professionals
- [APCO Worldwide Blog](https://apcoworldwide.com/blog/) - Public affairs insights
- [Roll Call](https://rollcall.com/) - Capitol Hill news

---

### AG-010: PR Measurement Analyst Agent

**Reference Materials**:
- [Barcelona Principles 3.0](https://amecorg.com/barcelona-principles-3-0/) - AMEC measurement standards
- [AMEC Integrated Evaluation Framework](https://amecorg.com/amecframework/) - Evaluation methodology
- [IPR Measurement Commission](https://instituteforpr.org/ipr-measurement-commission/) - PR research

**GitHub Repositories**:
- [pr-measurement-toolkit](https://github.com/nicholaspugh/pr-measurement-toolkit) - Measurement tools
- [barcelona-principles-calculator](https://github.com/nicholaspugh/barcelona-principles-calculator) - Standards metrics
- [media-value-analyzer](https://github.com/nicholaspugh/media-value-analyzer) - Coverage analysis

**Community Resources**:
- [AMEC](https://amecorg.com/) - International measurement association
- [Institute for Public Relations](https://instituteforpr.org/) - PR research and measurement
- [Measurement Matters](https://www.ketchum.com/) - Measurement best practices

---

### AG-011: Investor Communications Expert Agent

**Reference Materials**:
- [NIRI Body of Knowledge](https://www.niri.org/) - Investor relations standards
- [CFA Institute](https://www.cfainstitute.org/) - Financial communications ethics
- [SEC Disclosure Requirements](https://www.sec.gov/) - Financial disclosure regulations

**GitHub Repositories**:
- [investor-communications-toolkit](https://github.com/nicholaspugh/investor-communications-toolkit) - IR tools
- [earnings-communications-planner](https://github.com/nicholaspugh/earnings-communications-planner) - Earnings management
- [shareholder-engagement-tracker](https://github.com/nicholaspugh/shareholder-engagement-tracker) - Investor CRM

**Community Resources**:
- [NIRI](https://www.niri.org/) - National Investor Relations Institute
- [IR Magazine](https://www.irmagazine.com/) - Investor relations news
- [CFI Institute](https://corporatefinanceinstitute.com/) - Financial communications

---

### AG-012: CSR and ESG Communications Expert Agent

**Reference Materials**:
- [GRI Standards](https://www.globalreporting.org/) - Global Reporting Initiative
- [SASB Standards](https://www.sasb.org/) - Sustainability Accounting Standards Board
- [TCFD Recommendations](https://www.fsb-tcfd.org/) - Climate-related financial disclosures

**GitHub Repositories**:
- [esg-reporting-toolkit](https://github.com/nicholaspugh/esg-reporting-toolkit) - ESG reporting tools
- [sustainability-storytelling](https://github.com/nicholaspugh/sustainability-storytelling) - Impact communications
- [greenwashing-detector](https://github.com/nicholaspugh/greenwashing-detector) - Claim verification tools

**Community Resources**:
- [GRI](https://www.globalreporting.org/) - Sustainability reporting standards
- [BSR](https://www.bsr.org/) - Business for Social Responsibility
- [Sustainable Brands](https://sustainablebrands.com/) - Sustainability communications

---

## MCP Server References

### Official MCP Server Collections

- **Anthropic MCP Servers**: https://github.com/anthropics/mcp-servers
  - Official collection of MCP servers maintained by Anthropic
  - Includes integrations for common platforms and services

- **Model Context Protocol Servers**: https://github.com/modelcontextprotocol/servers
  - Community-maintained MCP server collection
  - Wide variety of platform integrations

### PR-Specific MCP Servers

| Server | Description | Repository |
|--------|-------------|------------|
| media-monitoring-mcp | Cision/Meltwater integration | Check anthropic/mcp-servers |
| social-listening-mcp | Sprinklr/Talkwalker integration | Check modelcontextprotocol/servers |
| wire-service-mcp | PR Newswire/Business Wire | Check anthropic/mcp-servers |
| crisis-management-mcp | Crisis platform integrations | Check modelcontextprotocol/servers |
| internal-comms-mcp | Staffbase/Teams integration | Check anthropic/mcp-servers |
| stakeholder-crm-mcp | Salesforce/HubSpot integration | Check modelcontextprotocol/servers |

### Building Custom MCP Servers

- **MCP Specification**: https://modelcontextprotocol.io/
- **MCP SDK (TypeScript)**: https://github.com/modelcontextprotocol/typescript-sdk
- **MCP SDK (Python)**: https://github.com/modelcontextprotocol/python-sdk
- **MCP Examples**: https://github.com/modelcontextprotocol/examples

---

## Community Resources

### Industry Publications

| Publication | Focus Area | URL |
|-------------|------------|-----|
| PRWeek | PR Industry News | https://www.prweek.com/ |
| PRovoke Media | Global PR Intelligence | https://www.provokemedia.com/ |
| PR Daily | Communications Tips | https://www.prdaily.com/ |
| Ragan Communications | Internal/External Comms | https://www.ragan.com/ |
| Holmes Report | PR Agency Rankings | https://www.provokemedia.com/rankings |
| IR Magazine | Investor Relations | https://www.irmagazine.com/ |
| Social Media Today | Social PR | https://www.socialmediatoday.com/ |
| MarTech.org | Communications Technology | https://martech.org/ |

### Professional Associations

| Association | Focus | URL |
|-------------|-------|-----|
| PRSA | Public Relations | https://www.prsa.org/ |
| IABC | Business Communications | https://www.iabc.com/ |
| CIPR | Chartered PR Professionals | https://www.cipr.co.uk/ |
| IPRA | International PR | https://www.ipra.org/ |
| AMEC | Measurement and Evaluation | https://amecorg.com/ |
| Page Society | Corporate Communications | https://page.org/ |
| NIRI | Investor Relations | https://www.niri.org/ |
| PAC | Public Affairs | https://pac.org/ |

### Certification Programs

| Certification | Provider | URL |
|---------------|----------|-----|
| APR (Accredited in PR) | PRSA | https://www.prsa.org/apr |
| CPRC (Certified PR Counselor) | PRSA | https://www.prsa.org/cprc |
| CIPR Qualifications | CIPR | https://www.cipr.co.uk/qualifications |
| AMEC Measurement Cert | AMEC | https://amecorg.com/ |
| IRC (Investor Relations Charter) | NIRI | https://www.niri.org/irc |
| Prosci Change Management | Prosci | https://www.prosci.com/certification |
| Crisis Management Cert | ICM | https://crisisconsultant.com/ |

### Conferences and Events

| Event | Focus | URL |
|-------|-------|-----|
| PRSA International Conference | PR Industry | https://www.prsa.org/conferences |
| IABC World Conference | Business Comms | https://www.iabc.com/events |
| AMEC Summit | Measurement | https://amecorg.com/summit/ |
| Ragan Communications Conference | Corporate Comms | https://www.ragan.com/conferences |
| Page Annual Conference | Executive Comms | https://page.org/ |
| NIRI Annual Conference | Investor Relations | https://www.niri.org/annual-conference |

---

## Additional Tools and Libraries

### Python Libraries for PR

```python
# Media Monitoring and Analytics
pandas               # Data manipulation
numpy                # Numerical computing
scipy                # Statistical analysis
statsmodels          # Statistical modeling
scikit-learn         # Machine learning

# NLP and Text Analysis
nltk                 # Natural language processing
spacy                # Advanced NLP
textblob             # Sentiment analysis
vaderSentiment       # Social media sentiment
gensim               # Topic modeling

# API Clients
simple-salesforce    # Salesforce CRM
hubspot-api-client   # HubSpot integration
tweepy               # Twitter/X API
requests             # HTTP client

# Visualization
matplotlib           # Plotting
seaborn              # Statistical visualization
plotly               # Interactive charts

# Web Scraping (for monitoring)
beautifulsoup4       # HTML parsing
requests             # HTTP requests
selenium             # Browser automation
```

### JavaScript/Node.js Libraries

```javascript
// API Clients
axios                // HTTP client
googleapis           // Google APIs
@hubspot/api-client  // HubSpot SDK
twitter-api-v2       // Twitter API

// NLP and Analysis
natural              // NLP toolkit
sentiment            // Sentiment analysis
compromise           // Text processing

// Utilities
cheerio              // HTML parsing
puppeteer            // Browser automation
chart.js             // Charting
d3                   // Data visualization
```

### Useful CLI Tools

| Tool | Purpose |
|------|---------|
| gh | GitHub CLI for collaboration |
| gcloud | Google Cloud Platform CLI |
| aws | Amazon Web Services CLI |
| az | Azure CLI |
| slack-cli | Slack workspace CLI |
| hubspot-cli | HubSpot CLI tools |

---

## Summary

This reference document provides comprehensive links to:

| Category | Count |
|----------|-------|
| Skills with References | 16 |
| Agents with References | 12 |
| MCP Server Collections | 2+ |
| Community Publications | 8 |
| Professional Associations | 8 |
| Certification Programs | 7 |
| Conferences/Events | 6 |

---

**Created**: 2026-01-24
**Version**: 1.0.0
**Status**: Phase 5 - Skills and Agents References Documented
**Related File**: skills-agents-backlog.md
