# Digital Marketing and Content Strategy - Skills and Agents Backlog

This document identifies specialized skills and agents (subagents) that could enhance the Digital Marketing processes beyond general-purpose capabilities. These tools would provide domain-specific expertise, automation capabilities, and integration with specialized marketing platforms and tools.

---

## Table of Contents

1. [Overview](#overview)
2. [Skills Backlog](#skills-backlog)
3. [Agents Backlog](#agents-backlog)
4. [Process-to-Skill/Agent Mapping](#process-to-skillagent-mapping)
5. [Shared Candidates](#shared-candidates)
6. [Implementation Priority](#implementation-priority)

---

## Overview

### Current State
All 23 implemented processes in this specialization currently use the `general-purpose` agent for task execution. While functional, this approach lacks domain-specific optimizations that specialized skills and agents could provide for digital marketing operations.

### Goals
- Provide deep expertise in specific marketing platforms (Google Ads, Meta, etc.)
- Enable automated campaign optimization with real API integrations
- Reduce context-switching overhead for platform-specific tasks
- Improve accuracy and efficiency of marketing analytics and reporting

---

## Skills Backlog

### SK-001: Google Ads Management Skill
**Slug**: `google-ads-management`
**Category**: Paid Advertising

**Description**: Deep integration with Google Ads platform for campaign management, optimization, and reporting.

**Capabilities**:
- Execute Google Ads API operations
- Generate and validate campaign structures
- Keyword research with Keyword Planner integration
- Bid strategy configuration and optimization
- Conversion tracking setup and validation
- Quality Score analysis and improvement recommendations
- Search Query Report analysis
- RSA (Responsive Search Ad) generation and testing
- Performance Max campaign configuration

**Process Integration**:
- ppc-campaign-setup.js
- keyword-seo-strategy.js
- landing-page-optimization.js
- competitive-intelligence.js

**Dependencies**: Google Ads API, OAuth credentials

---

### SK-002: Meta Ads Management Skill
**Slug**: `meta-ads-management`
**Category**: Paid Advertising

**Description**: Specialized skill for Meta (Facebook/Instagram) advertising operations.

**Capabilities**:
- Meta Marketing API integration
- Custom Audience and Lookalike audience creation
- Conversions API (CAPI) implementation
- Advantage+ campaign configuration
- Creative asset management in Creative Hub
- Campaign Budget Optimization (CBO) setup
- A/B testing configuration
- Attribution settings and reporting
- Pixel debugging and validation

**Process Integration**:
- meta-ads-campaign.js
- landing-page-optimization.js
- attribution-measurement.js

**Dependencies**: Meta Marketing API, Business Manager access

---

### SK-003: Google Analytics 4 Skill
**Slug**: `ga4-analytics`
**Category**: Analytics and Measurement

**Description**: Expert skill for GA4 implementation, configuration, and analysis.

**Capabilities**:
- GA4 property setup and configuration
- Data stream management
- Custom event implementation
- Audience builder configuration
- Exploration report creation
- BigQuery export configuration
- Data API queries for reporting
- Debug mode and validation
- Enhanced measurement configuration
- User property and custom dimension setup

**Process Integration**:
- digital-analytics-implementation.js
- attribution-measurement.js
- marketing-performance-dashboard.js
- ab-testing-experimentation.js

**Dependencies**: GA4 Admin API, GA4 Data API, GTM API

---

### SK-004: Google Tag Manager Skill
**Slug**: `gtm-implementation`
**Category**: Analytics and Measurement

**Description**: Tag management implementation and debugging expertise.

**Capabilities**:
- GTM container creation and configuration
- Tag, trigger, and variable setup
- Data layer implementation and validation
- Consent mode configuration
- Server-side tagging setup
- Preview and debug mode operations
- Version control and publishing
- Cross-domain tracking configuration
- Container import/export

**Process Integration**:
- digital-analytics-implementation.js
- email-marketing-campaign.js
- landing-page-optimization.js

**Dependencies**: GTM API, TagAssistant

---

### SK-005: SEO Tools Skill
**Slug**: `seo-tools`
**Category**: SEO/SEM

**Description**: Integration with major SEO platforms and tools.

**Capabilities**:
- Semrush API integration (keyword research, competitor analysis)
- Ahrefs API integration (backlink analysis, content gaps)
- Moz API integration (domain authority, link metrics)
- Screaming Frog data interpretation
- Google Search Console API queries
- Core Web Vitals analysis
- Schema markup validation
- SERP feature analysis
- Rank tracking and monitoring

**Process Integration**:
- technical-seo-audit.js
- keyword-seo-strategy.js
- link-building.js
- competitive-intelligence.js

**Dependencies**: Semrush API, Ahrefs API, GSC API

---

### SK-006: Email Marketing Platforms Skill
**Slug**: `email-platforms`
**Category**: Marketing Automation

**Description**: Multi-platform email marketing operations.

**Capabilities**:
- HubSpot email API integration
- Mailchimp campaign management
- Klaviyo flow builder operations
- SendGrid transactional setup
- Email template creation (MJML/HTML)
- List segmentation and management
- A/B testing configuration
- Deliverability monitoring
- Email rendering testing (Litmus/Email on Acid)

**Process Integration**:
- email-marketing-campaign.js
- marketing-automation-workflow.js
- lead-scoring.js

**Dependencies**: HubSpot API, Mailchimp API, Klaviyo API

---

### SK-007: Marketing Automation Skill
**Slug**: `marketing-automation`
**Category**: Marketing Automation

**Description**: Workflow automation across major platforms.

**Capabilities**:
- HubSpot workflow builder
- Marketo smart campaign configuration
- ActiveCampaign automation setup
- Salesforce Marketing Cloud journeys
- Lead nurturing sequence design
- Behavioral trigger configuration
- Lead scoring model implementation
- CRM synchronization setup
- Multi-channel journey orchestration

**Process Integration**:
- marketing-automation-workflow.js
- lead-scoring.js
- email-marketing-campaign.js

**Dependencies**: Marketing automation platform APIs

---

### SK-008: Social Media Management Skill
**Slug**: `social-media-management`
**Category**: Social Media

**Description**: Cross-platform social media operations and analytics.

**Capabilities**:
- Sprout Social API integration
- Hootsuite scheduling operations
- Native platform APIs (Twitter/X, LinkedIn, TikTok)
- Content scheduling and publishing
- Engagement monitoring and response
- Social analytics aggregation
- Hashtag research and tracking
- Best time to post analysis
- Competitor social benchmarking

**Process Integration**:
- social-media-strategy.js
- social-content-calendar.js
- social-listening.js
- competitive-intelligence.js

**Dependencies**: Sprout Social API, native platform APIs

---

### SK-009: Social Listening Skill
**Slug**: `social-listening`
**Category**: Social Media

**Description**: Brand monitoring and sentiment analysis across channels.

**Capabilities**:
- Brandwatch query building
- Mention alert configuration
- Sentiment analysis interpretation
- Share of voice calculation
- Crisis alert setup
- Influencer identification
- Trend detection
- Conversation clustering
- Report generation

**Process Integration**:
- social-listening.js
- competitive-intelligence.js
- influencer-relationship.js

**Dependencies**: Brandwatch API, Mention API, Talkwalker API

---

### SK-010: A/B Testing Platforms Skill
**Slug**: `ab-testing-platforms`
**Category**: Analytics and Measurement

**Description**: Experimentation platform operations and analysis.

**Capabilities**:
- Optimizely experiment configuration
- VWO test setup and analysis
- Google Optimize migration support
- Sample size calculation
- Statistical significance analysis
- Variation creation and targeting
- Feature flag management
- Multivariate test design
- Personalization rule setup

**Process Integration**:
- ab-testing-experimentation.js
- landing-page-optimization.js
- email-marketing-campaign.js

**Dependencies**: Optimizely API, VWO API

---

### SK-011: Influencer Marketing Platforms Skill
**Slug**: `influencer-platforms`
**Category**: Influencer Marketing

**Description**: Influencer discovery, management, and measurement.

**Capabilities**:
- CreatorIQ integration
- Traackr influencer search
- AspireIQ campaign management
- Influencer vetting and scoring
- Campaign brief distribution
- Content approval workflows
- Performance tracking and ROI
- Affiliate link management
- FTC compliance checking

**Process Integration**:
- influencer-campaign.js
- influencer-relationship.js
- social-media-strategy.js

**Dependencies**: Influencer platform APIs

---

### SK-012: Content Management Skill
**Slug**: `content-management`
**Category**: Content Marketing

**Description**: CMS operations and content optimization.

**Capabilities**:
- WordPress API operations
- Contentful content management
- HubSpot CMS configuration
- Content scheduling and publishing
- SEO metadata management
- Image optimization
- URL structure management
- Redirect configuration
- Content versioning

**Process Integration**:
- blog-content-production.js
- content-marketing-strategy.js
- landing-page-optimization.js

**Dependencies**: WordPress API, Contentful API

---

### SK-013: Content Optimization Skill
**Slug**: `content-optimization`
**Category**: Content Marketing

**Description**: AI-powered content optimization and SEO writing assistance.

**Capabilities**:
- Clearscope content analysis
- Surfer SEO optimization
- MarketMuse content planning
- Content brief generation
- Keyword density analysis
- Readability scoring
- Competitor content analysis
- Content gap identification
- SERP intent analysis

**Process Integration**:
- blog-content-production.js
- keyword-seo-strategy.js
- content-marketing-strategy.js

**Dependencies**: Clearscope API, Surfer SEO API

---

### SK-014: Video Marketing Skill
**Slug**: `video-marketing`
**Category**: Content Marketing

**Description**: Video platform optimization and analytics.

**Capabilities**:
- YouTube Studio API integration
- TubeBuddy optimization recommendations
- vidIQ competitor analysis
- Video SEO optimization
- Thumbnail A/B testing
- End screen and card configuration
- Playlist management
- YouTube Analytics interpretation
- Video transcription and captions

**Process Integration**:
- video-content-production.js
- content-marketing-strategy.js
- social-content-calendar.js

**Dependencies**: YouTube Data API, YouTube Analytics API

---

### SK-015: Programmatic Advertising Skill
**Slug**: `programmatic-advertising`
**Category**: Paid Advertising

**Description**: DSP operations and programmatic campaign management.

**Capabilities**:
- DV360 campaign setup
- The Trade Desk operations
- Amazon DSP configuration
- Audience segment building
- Deal ID management
- Brand safety configuration
- Viewability settings
- Frequency capping
- Creative trafficking

**Process Integration**:
- programmatic-display.js
- competitive-intelligence.js
- attribution-measurement.js

**Dependencies**: DV360 API, TTD API

---

### SK-016: CRM Integration Skill
**Slug**: `crm-integration`
**Category**: Marketing Automation

**Description**: CRM data synchronization and lead management.

**Capabilities**:
- Salesforce Marketing Cloud connector
- HubSpot CRM synchronization
- Lead routing configuration
- Contact property mapping
- Deal stage automation
- Sales handoff workflows
- Pipeline reporting
- Attribution data sync
- Custom object management

**Process Integration**:
- lead-scoring.js
- marketing-automation-workflow.js
- attribution-measurement.js

**Dependencies**: Salesforce API, HubSpot CRM API

---

### SK-017: BI and Reporting Skill
**Slug**: `bi-reporting`
**Category**: Analytics and Measurement

**Description**: Business intelligence and dashboard creation.

**Capabilities**:
- Looker dashboard development
- Tableau visualization creation
- Power BI report building
- Google Data Studio (Looker Studio)
- Supermetrics data connector
- Custom metric calculations
- Automated report scheduling
- Data blending and joins
- Alert configuration

**Process Integration**:
- marketing-performance-dashboard.js
- attribution-measurement.js
- competitive-intelligence.js

**Dependencies**: BI platform APIs, Supermetrics API

---

### SK-018: Link Building Outreach Skill
**Slug**: `link-building-outreach`
**Category**: SEO/SEM

**Description**: Link prospecting and outreach automation.

**Capabilities**:
- BuzzStream campaign management
- Hunter.io email discovery
- Pitchbox outreach sequences
- Link prospect qualification
- Outreach template personalization
- Follow-up automation
- Link acquisition tracking
- Disavow file generation
- Backlink monitoring

**Process Integration**:
- link-building.js
- content-marketing-strategy.js

**Dependencies**: BuzzStream API, Hunter.io API

---

---

## Agents Backlog

### AG-001: PPC Campaign Strategist Agent
**Slug**: `ppc-strategist`
**Category**: Paid Advertising

**Description**: Expert agent for paid search and PPC strategy across platforms.

**Expertise Areas**:
- Google Ads and Microsoft Advertising best practices
- Keyword strategy and match type selection
- Campaign structure optimization (SKAG, themed ad groups)
- Bidding strategy selection and optimization
- Quality Score improvement tactics
- Search query analysis and negative keyword management
- Ad copy testing methodologies
- ROAS and CPA optimization

**Persona**:
- Role: Senior PPC Manager
- Experience: 8+ years managing paid search campaigns
- Certifications: Google Ads certified, Microsoft Advertising certified

**Process Integration**:
- ppc-campaign-setup.js (all phases)
- landing-page-optimization.js (ad-to-page alignment)
- competitive-intelligence.js (paid search analysis)

---

### AG-002: Social Media Paid Expert Agent
**Slug**: `social-paid-expert`
**Category**: Paid Advertising

**Description**: Specialized agent for paid social advertising across Meta, LinkedIn, TikTok.

**Expertise Areas**:
- Meta Ads (Facebook/Instagram) optimization
- LinkedIn Campaign Manager expertise
- TikTok Ads best practices
- Audience building and targeting strategies
- Creative testing methodologies
- Conversion API implementation
- Attribution window optimization
- Cross-platform budget allocation

**Persona**:
- Role: Paid Social Director
- Experience: 7+ years in social advertising
- Background: Performance marketing focus

**Process Integration**:
- meta-ads-campaign.js (all phases)
- programmatic-display.js (social display)
- attribution-measurement.js (social attribution)

---

### AG-003: SEO Expert Agent
**Slug**: `seo-expert`
**Category**: SEO/SEM

**Description**: Technical and content SEO specialist for organic growth.

**Expertise Areas**:
- Technical SEO auditing and implementation
- Core Web Vitals optimization
- Keyword research and content strategy
- Link building strategy
- Schema markup and structured data
- International SEO
- E-commerce SEO
- Local SEO

**Persona**:
- Role: Head of SEO
- Experience: 10+ years in SEO
- Background: Technical SEO and content strategy

**Process Integration**:
- technical-seo-audit.js (all phases)
- keyword-seo-strategy.js (all phases)
- link-building.js (strategy and execution)

---

### AG-004: Marketing Analytics Expert Agent
**Slug**: `marketing-analytics-expert`
**Category**: Analytics and Measurement

**Description**: Data-driven marketing measurement and analytics specialist.

**Expertise Areas**:
- GA4 implementation and analysis
- Multi-touch attribution modeling
- Marketing mix modeling concepts
- Incrementality testing
- Customer journey analysis
- Cohort analysis
- Predictive analytics for marketing
- Data visualization best practices

**Persona**:
- Role: Director of Marketing Analytics
- Experience: 9+ years in digital analytics
- Background: Statistics and data science

**Process Integration**:
- digital-analytics-implementation.js (all phases)
- attribution-measurement.js (all phases)
- marketing-performance-dashboard.js (analysis)

---

### AG-005: Email Marketing Expert Agent
**Slug**: `email-marketing-expert`
**Category**: Marketing Automation

**Description**: Email marketing strategy and execution specialist.

**Expertise Areas**:
- Email deliverability optimization
- Subject line and copy best practices
- Segmentation strategies
- Automated workflow design
- A/B testing methodology for email
- Email compliance (CAN-SPAM, GDPR)
- Win-back and re-engagement campaigns
- Lifecycle email marketing

**Persona**:
- Role: Senior Email Marketing Manager
- Experience: 7+ years in email marketing
- Background: Direct response marketing

**Process Integration**:
- email-marketing-campaign.js (all phases)
- marketing-automation-workflow.js (email flows)
- lead-scoring.js (email engagement scoring)

---

### AG-006: Content Marketing Strategist Agent
**Slug**: `content-marketing-strategist`
**Category**: Content Marketing

**Description**: Content strategy and editorial planning expert.

**Expertise Areas**:
- Content strategy development
- Topic cluster and pillar page strategy
- Editorial calendar management
- Content distribution strategy
- Content performance analysis
- SEO content optimization
- Thought leadership content
- Content repurposing strategies

**Persona**:
- Role: Content Marketing Director
- Experience: 8+ years in content marketing
- Background: Journalism and digital marketing

**Process Integration**:
- content-marketing-strategy.js (all phases)
- blog-content-production.js (strategy phases)
- video-content-production.js (content planning)

---

### AG-007: Social Media Strategist Agent
**Slug**: `social-media-strategist`
**Category**: Social Media

**Description**: Organic social media strategy and community management expert.

**Expertise Areas**:
- Platform-specific content strategies
- Community building and engagement
- Social media crisis management
- Influencer collaboration
- Social commerce strategies
- Employee advocacy programs
- Social listening and insights
- Viral content patterns

**Persona**:
- Role: Social Media Director
- Experience: 8+ years in social media marketing
- Background: Brand marketing and communications

**Process Integration**:
- social-media-strategy.js (all phases)
- social-content-calendar.js (strategy alignment)
- social-listening.js (insights interpretation)

---

### AG-008: Conversion Rate Optimization Agent
**Slug**: `cro-expert`
**Category**: Analytics and Measurement

**Description**: CRO and experimentation specialist for digital optimization.

**Expertise Areas**:
- A/B and multivariate testing
- Landing page optimization
- User experience analysis
- Hypothesis generation
- Statistical analysis for experiments
- Heatmap and session recording analysis
- Form optimization
- Checkout optimization

**Persona**:
- Role: CRO Manager
- Experience: 6+ years in conversion optimization
- Background: UX and data analysis

**Process Integration**:
- ab-testing-experimentation.js (all phases)
- landing-page-optimization.js (all phases)
- email-marketing-campaign.js (email CRO)

---

### AG-009: Marketing Automation Architect Agent
**Slug**: `marketing-automation-architect`
**Category**: Marketing Automation

**Description**: Marketing technology and automation workflow designer.

**Expertise Areas**:
- Marketing automation platform architecture
- Customer journey orchestration
- Lead lifecycle management
- Marketing and sales alignment
- Data hygiene and enrichment
- Integration architecture
- Personalization at scale
- Marketing operations

**Persona**:
- Role: Marketing Operations Director
- Experience: 8+ years in marketing technology
- Background: Marketing and systems integration

**Process Integration**:
- marketing-automation-workflow.js (all phases)
- lead-scoring.js (scoring model design)
- email-marketing-campaign.js (automation integration)

---

### AG-010: Influencer Marketing Expert Agent
**Slug**: `influencer-marketing-expert`
**Category**: Influencer Marketing

**Description**: Influencer strategy, selection, and campaign management specialist.

**Expertise Areas**:
- Influencer identification and vetting
- Contract negotiation strategies
- Campaign brief development
- Content collaboration
- Performance measurement and ROI
- Compliance and disclosure
- Long-term partnership development
- Micro vs macro influencer strategies

**Persona**:
- Role: Influencer Marketing Director
- Experience: 6+ years in influencer marketing
- Background: Brand partnerships and talent relations

**Process Integration**:
- influencer-campaign.js (all phases)
- influencer-relationship.js (all phases)
- social-media-strategy.js (influencer strategy)

---

### AG-011: Competitive Intelligence Analyst Agent
**Slug**: `competitive-intelligence-analyst`
**Category**: Analytics and Measurement

**Description**: Market and competitive analysis specialist.

**Expertise Areas**:
- Competitor monitoring and analysis
- Market trend identification
- Competitive positioning
- Share of voice analysis
- Pricing intelligence
- Product and feature benchmarking
- Win/loss analysis
- Strategic recommendations

**Persona**:
- Role: Competitive Intelligence Manager
- Experience: 7+ years in market research
- Background: Strategy consulting and analytics

**Process Integration**:
- competitive-intelligence.js (all phases)
- social-listening.js (competitor monitoring)
- keyword-seo-strategy.js (competitive gaps)

---

### AG-012: Performance Marketing Lead Agent
**Slug**: `performance-marketing-lead`
**Category**: Paid Advertising

**Description**: Cross-channel performance marketing strategist.

**Expertise Areas**:
- Full-funnel marketing strategy
- Budget allocation across channels
- ROAS and ROI optimization
- Attribution modeling strategy
- Creative strategy for performance
- Scaling strategies
- Testing frameworks
- Performance forecasting

**Persona**:
- Role: VP of Performance Marketing
- Experience: 10+ years in digital marketing
- Background: Growth marketing and analytics

**Process Integration**:
- ppc-campaign-setup.js (strategy phases)
- meta-ads-campaign.js (strategy phases)
- attribution-measurement.js (budget allocation)

---

---

## Process-to-Skill/Agent Mapping

| Process File | Primary Skills | Primary Agents |
|-------------|---------------|----------------|
| ppc-campaign-setup.js | SK-001, SK-005, SK-017 | AG-001, AG-012 |
| meta-ads-campaign.js | SK-002, SK-003, SK-004 | AG-002, AG-012 |
| programmatic-display.js | SK-015, SK-017 | AG-002, AG-012 |
| social-media-strategy.js | SK-008, SK-009 | AG-007 |
| social-content-calendar.js | SK-008, SK-012 | AG-007, AG-006 |
| social-listening.js | SK-009, SK-008 | AG-007, AG-011 |
| content-marketing-strategy.js | SK-012, SK-013, SK-005 | AG-006 |
| blog-content-production.js | SK-012, SK-013, SK-005 | AG-006, AG-003 |
| video-content-production.js | SK-014, SK-008 | AG-006, AG-007 |
| influencer-campaign.js | SK-011, SK-008 | AG-010 |
| influencer-relationship.js | SK-011, SK-009 | AG-010 |
| technical-seo-audit.js | SK-005, SK-003, SK-004 | AG-003 |
| keyword-seo-strategy.js | SK-005, SK-013 | AG-003, AG-006 |
| link-building.js | SK-005, SK-018 | AG-003 |
| email-marketing-campaign.js | SK-006, SK-004, SK-010 | AG-005, AG-008 |
| marketing-automation-workflow.js | SK-007, SK-006, SK-016 | AG-009, AG-005 |
| lead-scoring.js | SK-007, SK-016 | AG-009, AG-005 |
| landing-page-optimization.js | SK-010, SK-003, SK-012 | AG-008 |
| digital-analytics-implementation.js | SK-003, SK-004, SK-017 | AG-004 |
| attribution-measurement.js | SK-003, SK-001, SK-002, SK-017 | AG-004, AG-012 |
| marketing-performance-dashboard.js | SK-017, SK-003 | AG-004 |
| ab-testing-experimentation.js | SK-010, SK-003 | AG-008, AG-004 |
| competitive-intelligence.js | SK-005, SK-009, SK-015 | AG-011, AG-003 |

---

## Shared Candidates

These skills and agents are strong candidates for extraction to a shared library as they apply across multiple specializations.

### Shared Skills

| ID | Skill | Potential Shared Specializations |
|----|-------|----------------------------------|
| SK-003 | Google Analytics 4 | E-commerce, Product Management, UX/UI Design |
| SK-004 | Google Tag Manager | E-commerce, Web Development, Product Management |
| SK-010 | A/B Testing Platforms | Product Management, UX/UI Design, E-commerce |
| SK-012 | Content Management | Technical Documentation, E-commerce |
| SK-016 | CRM Integration | Sales Operations, Customer Success |
| SK-017 | BI and Reporting | All business specializations |

### Shared Agents

| ID | Agent | Potential Shared Specializations |
|----|-------|----------------------------------|
| AG-004 | Marketing Analytics Expert | E-commerce, Product Management |
| AG-006 | Content Marketing Strategist | Technical Documentation, Brand Marketing |
| AG-008 | CRO Expert | UX/UI Design, Product Management, E-commerce |
| AG-011 | Competitive Intelligence Analyst | Product Management, Strategy, Sales |

---

## Implementation Priority

### Phase 1: Core Platform Skills (High Impact)
1. **SK-001**: Google Ads Management - Core to PPC processes
2. **SK-002**: Meta Ads Management - Essential for paid social
3. **SK-003**: Google Analytics 4 - Foundation for all measurement
4. **SK-004**: Google Tag Manager - Universal tracking need

### Phase 2: Core Expert Agents (High Impact)
1. **AG-001**: PPC Campaign Strategist - Highest paid media coverage
2. **AG-004**: Marketing Analytics Expert - Cross-cutting analytics
3. **AG-003**: SEO Expert - Organic growth foundation
4. **AG-008**: CRO Expert - Optimization across channels

### Phase 3: Automation and Email
1. **SK-006**: Email Marketing Platforms
2. **SK-007**: Marketing Automation
3. **AG-005**: Email Marketing Expert
4. **AG-009**: Marketing Automation Architect

### Phase 4: Content and Social
1. **SK-005**: SEO Tools
2. **SK-008**: Social Media Management
3. **SK-013**: Content Optimization
4. **AG-006**: Content Marketing Strategist
5. **AG-007**: Social Media Strategist

### Phase 5: Advanced and Specialized
1. **SK-009**: Social Listening
2. **SK-010**: A/B Testing Platforms
3. **SK-011**: Influencer Marketing Platforms
4. **SK-015**: Programmatic Advertising
5. **AG-010**: Influencer Marketing Expert
6. **AG-011**: Competitive Intelligence Analyst
7. **AG-012**: Performance Marketing Lead

### Phase 6: BI and Integrations
1. **SK-014**: Video Marketing
2. **SK-016**: CRM Integration
3. **SK-017**: BI and Reporting
4. **SK-018**: Link Building Outreach

---

## Summary Statistics

| Category | Count |
|----------|-------|
| Skills Identified | 18 |
| Agents Identified | 12 |
| Shared Skill Candidates | 6 |
| Shared Agent Candidates | 4 |
| Total Processes Covered | 23 |

---

**Created**: 2026-01-24
**Version**: 1.0.0
**Status**: Phase 4 - Skills and Agents Identified
**Next Step**: Phase 5 - Implement specialized skills and agents
