# Marketing and Brand Management - Skills and Agents Backlog

This document identifies specialized skills and agents (subagents) that could enhance the Marketing and Brand Management processes beyond general-purpose capabilities. These tools would provide domain-specific expertise, automation capabilities, and integration with specialized marketing platforms, research tools, and analytics systems.

---

## Table of Contents

1. [Overview](#overview)
2. [Skills Backlog](#skills-backlog)
3. [Agents Backlog](#agents-backlog)
4. [Process-to-Skill/Agent Mapping](#process-to-skillagent-mapping)
5. [Shared Candidates](#shared-candidates)
6. [Implementation Priority](#implementation-priority)

---

## Overview

### Current State
All 25 implemented processes in this specialization currently use the `general-purpose` agent for task execution. While functional, this approach lacks domain-specific optimizations that specialized skills and agents could provide for brand strategy, market research, campaign management, and marketing analytics operations.

### Goals
- Provide deep expertise in brand strategy frameworks and positioning methodologies
- Enable automated market research and competitive intelligence gathering
- Integrate with marketing analytics platforms for data-driven decision making
- Improve accuracy and efficiency of campaign planning and ROI analysis
- Support seamless content strategy development and distribution

---

## Skills Backlog

### SK-001: Market Research Platform Skill
**Slug**: `market-research-platform`
**Category**: Market Research

**Description**: Integration with market research platforms and survey tools for primary and secondary research.

**Capabilities**:
- Qualtrics survey design and deployment
- SurveyMonkey campaign management
- Panel provider integrations (Prolific, MTurk)
- Focus group recruitment and scheduling
- Statistical analysis (SPSS, R integration)
- Sample size calculation
- Survey response analysis and reporting
- Conjoint analysis setup
- MaxDiff analysis configuration

**Process Integration**:
- customer-segmentation-analysis.js
- customer-persona-development.js
- voice-of-customer-program.js
- brand-health-assessment.js

**Dependencies**: Qualtrics API, SurveyMonkey API, panel provider APIs

---

### SK-002: Competitive Intelligence Platform Skill
**Slug**: `competitive-intelligence`
**Category**: Market Research

**Description**: Integration with competitive intelligence tools for monitoring and analysis.

**Capabilities**:
- Semrush competitor tracking
- SimilarWeb traffic analysis
- Crayon competitive intelligence
- Klue battlecard management
- Owler company monitoring
- Patent and trademark monitoring
- Press release tracking
- Social media competitor monitoring
- Pricing intelligence gathering

**Process Integration**:
- competitive-analysis-research.js
- brand-positioning-development.js
- customer-segmentation-analysis.js

**Dependencies**: Semrush API, SimilarWeb API, Crayon API

---

### SK-003: Brand Asset Management Skill
**Slug**: `brand-asset-management`
**Category**: Brand Strategy

**Description**: Digital asset management and brand guideline enforcement tools.

**Capabilities**:
- Brandfolder asset management
- Bynder DAM integration
- Brand guideline documentation
- Logo and asset version control
- Brand compliance checking
- Template management
- Asset usage tracking
- Digital rights management
- Brand portal administration

**Process Integration**:
- brand-guidelines-creation.js
- brand-architecture-design.js
- campaign-creative-development.js

**Dependencies**: Brandfolder API, Bynder API

---

### SK-004: Brand Tracking Platform Skill
**Slug**: `brand-tracking`
**Category**: Brand Strategy

**Description**: Brand health measurement and tracking platform integration.

**Capabilities**:
- Brand awareness tracking (aided/unaided)
- Net Promoter Score (NPS) measurement
- Brand attribute tracking
- Keller CBBE model measurement
- Brand lift study design
- Share of voice calculation
- Brand sentiment analysis
- Competitive brand benchmarking
- Brand equity valuation support

**Process Integration**:
- brand-health-assessment.js
- brand-positioning-development.js
- voice-of-customer-program.js

**Dependencies**: Qualtrics Brand XM, Latana API, Brand24 API

---

### SK-005: Marketing Analytics Platform Skill
**Slug**: `marketing-analytics`
**Category**: Marketing Analytics

**Description**: Integration with marketing analytics and measurement platforms.

**Capabilities**:
- Google Analytics 4 implementation
- Adobe Analytics configuration
- Mixpanel event tracking
- Amplitude product analytics
- Custom attribution modeling
- Marketing mix modeling (MMM)
- Incrementality testing design
- Cohort analysis
- Customer lifetime value calculation

**Process Integration**:
- attribution-modeling-setup.js
- marketing-roi-analysis.js
- marketing-dashboard-development.js
- customer-journey-analytics.js

**Dependencies**: GA4 API, Adobe Analytics API, Mixpanel API

---

### SK-006: Marketing Automation Platform Skill
**Slug**: `marketing-automation`
**Category**: Digital Marketing

**Description**: Marketing automation platform operations and workflow design.

**Capabilities**:
- HubSpot workflow builder
- Marketo smart campaign configuration
- Pardot automation setup
- Salesforce Marketing Cloud journeys
- Lead nurturing sequence design
- Behavioral trigger configuration
- Dynamic content personalization
- A/B testing automation
- Email deliverability monitoring

**Process Integration**:
- email-marketing-automation.js
- ab-testing-program.js
- campaign-performance-analysis.js

**Dependencies**: HubSpot API, Marketo API, Salesforce Marketing Cloud API

---

### SK-007: SEO Tools Platform Skill
**Slug**: `seo-tools`
**Category**: Digital Marketing

**Description**: Integration with major SEO platforms and tools.

**Capabilities**:
- Semrush keyword research
- Ahrefs backlink analysis
- Moz domain authority tracking
- Google Search Console integration
- Screaming Frog crawl analysis
- Core Web Vitals monitoring
- SERP feature tracking
- Rank tracking and monitoring
- Technical SEO auditing

**Process Integration**:
- seo-strategy-implementation.js
- content-strategy-development.js
- content-performance-optimization.js

**Dependencies**: Semrush API, Ahrefs API, GSC API, Moz API

---

### SK-008: Paid Media Platform Skill
**Slug**: `paid-media-platforms`
**Category**: Digital Marketing

**Description**: Cross-platform paid advertising management and optimization.

**Capabilities**:
- Google Ads campaign management
- Meta Ads Manager integration
- LinkedIn Campaign Manager
- Twitter Ads API
- Programmatic DSP operations
- Bid strategy optimization
- Audience targeting configuration
- Creative asset management
- Cross-channel budget allocation

**Process Integration**:
- sem-campaign-management.js
- paid-social-advertising.js
- integrated-campaign-planning.js
- campaign-performance-analysis.js

**Dependencies**: Google Ads API, Meta Marketing API, LinkedIn Marketing API

---

### SK-009: Social Media Management Skill
**Slug**: `social-media-management`
**Category**: Digital Marketing

**Description**: Cross-platform social media operations and analytics.

**Capabilities**:
- Sprout Social integration
- Hootsuite scheduling
- Buffer publishing
- Native platform APIs (LinkedIn, Twitter/X, Instagram)
- Content scheduling and publishing
- Engagement monitoring
- Social analytics aggregation
- Hashtag research
- Best time to post analysis

**Process Integration**:
- social-media-strategy-execution.js
- editorial-calendar-management.js
- content-production-workflow.js

**Dependencies**: Sprout Social API, Hootsuite API, native platform APIs

---

### SK-010: Social Listening Platform Skill
**Slug**: `social-listening`
**Category**: Market Research

**Description**: Brand monitoring, sentiment analysis, and social intelligence.

**Capabilities**:
- Brandwatch query building
- Sprinklr listening configuration
- Mention alert setup
- Sentiment analysis
- Share of voice calculation
- Crisis detection and alerting
- Influencer identification
- Trend detection
- Conversation clustering

**Process Integration**:
- voice-of-customer-program.js
- competitive-analysis-research.js
- brand-health-assessment.js

**Dependencies**: Brandwatch API, Sprinklr API, Mention API

---

### SK-011: Content Management Skill
**Slug**: `content-management`
**Category**: Content Marketing

**Description**: CMS operations and content optimization tools.

**Capabilities**:
- WordPress API operations
- Contentful content management
- HubSpot CMS configuration
- Content scheduling and publishing
- SEO metadata management
- Image optimization
- Content versioning
- Editorial workflow management
- Multi-channel publishing

**Process Integration**:
- content-production-workflow.js
- editorial-calendar-management.js
- content-performance-optimization.js

**Dependencies**: WordPress API, Contentful API, HubSpot CMS API

---

### SK-012: Content Optimization Skill
**Slug**: `content-optimization`
**Category**: Content Marketing

**Description**: AI-powered content optimization and SEO writing assistance.

**Capabilities**:
- Clearscope content analysis
- Surfer SEO optimization
- MarketMuse content planning
- Content brief generation
- Keyword density analysis
- Readability scoring
- Competitor content analysis
- Content gap identification
- SERP intent analysis

**Process Integration**:
- content-strategy-development.js
- content-performance-optimization.js
- seo-strategy-implementation.js

**Dependencies**: Clearscope API, Surfer SEO API, MarketMuse API

---

### SK-013: Email Marketing Platform Skill
**Slug**: `email-marketing`
**Category**: Digital Marketing

**Description**: Email marketing platform operations and deliverability management.

**Capabilities**:
- Mailchimp campaign management
- Klaviyo flow builder
- SendGrid transactional setup
- Email template creation (MJML/HTML)
- List segmentation and management
- A/B testing configuration
- Deliverability monitoring
- Email rendering testing
- Spam score analysis

**Process Integration**:
- email-marketing-automation.js
- campaign-creative-development.js
- ab-testing-program.js

**Dependencies**: Mailchimp API, Klaviyo API, SendGrid API

---

### SK-014: BI and Dashboard Platform Skill
**Slug**: `bi-dashboards`
**Category**: Marketing Analytics

**Description**: Business intelligence and marketing dashboard creation.

**Capabilities**:
- Tableau dashboard development
- Power BI report building
- Looker Studio (Google Data Studio)
- Domo dashboard creation
- Supermetrics data connector
- Custom metric calculations
- Automated report scheduling
- Data blending and joins
- Alert and notification setup

**Process Integration**:
- marketing-dashboard-development.js
- marketing-roi-analysis.js
- campaign-performance-analysis.js

**Dependencies**: Tableau API, Power BI API, Looker API

---

### SK-015: Customer Data Platform Skill
**Slug**: `customer-data-platform`
**Category**: Marketing Analytics

**Description**: CDP operations for unified customer data and activation.

**Capabilities**:
- Segment CDP integration
- mParticle data orchestration
- Adobe Real-Time CDP
- Customer profile unification
- Audience building and segmentation
- Event tracking configuration
- Data activation to destinations
- Identity resolution
- Privacy and consent management

**Process Integration**:
- customer-segmentation-analysis.js
- customer-journey-analytics.js
- attribution-modeling-setup.js

**Dependencies**: Segment API, mParticle API, Adobe CDP API

---

### SK-016: Creative Testing Platform Skill
**Slug**: `creative-testing`
**Category**: Campaign Management

**Description**: Creative asset testing and optimization tools.

**Capabilities**:
- Creative effectiveness testing
- Ad creative benchmarking
- Attention prediction (Neurons, Tobii)
- Creative fatigue monitoring
- Dynamic creative optimization
- Multivariate creative testing
- Brand safety scoring
- Creative performance analytics
- Thumbnail and image testing

**Process Integration**:
- campaign-creative-development.js
- ab-testing-program.js
- campaign-performance-analysis.js

**Dependencies**: Creative testing platform APIs

---

### SK-017: Project Management Platform Skill
**Slug**: `marketing-project-management`
**Category**: Campaign Management

**Description**: Marketing workflow and project management integration.

**Capabilities**:
- Asana project management
- Monday.com workflow automation
- Workfront campaign management
- Wrike task coordination
- Timeline and milestone tracking
- Resource allocation
- Approval workflow automation
- Creative brief management
- Campaign calendar coordination

**Process Integration**:
- integrated-campaign-planning.js
- editorial-calendar-management.js
- content-production-workflow.js

**Dependencies**: Asana API, Monday.com API, Workfront API

---

### SK-018: CRM Integration Skill
**Slug**: `crm-integration`
**Category**: Marketing Analytics

**Description**: CRM data synchronization and sales-marketing alignment.

**Capabilities**:
- Salesforce CRM connector
- HubSpot CRM synchronization
- Dynamics 365 integration
- Lead routing configuration
- Contact property mapping
- Deal stage automation
- Pipeline reporting
- Attribution data sync
- Revenue attribution tracking

**Process Integration**:
- attribution-modeling-setup.js
- marketing-roi-analysis.js
- customer-journey-analytics.js

**Dependencies**: Salesforce API, HubSpot CRM API, Dynamics 365 API

---

### SK-019: Media Mix Modeling Skill
**Slug**: `media-mix-modeling`
**Category**: Marketing Analytics

**Description**: Advanced econometric modeling for marketing effectiveness.

**Capabilities**:
- Marketing mix model development
- Channel contribution analysis
- Saturation curve modeling
- Adstock/carryover effects
- Budget optimization algorithms
- Scenario planning
- Incremental lift calculation
- Cross-channel synergy analysis
- Seasonality adjustment

**Process Integration**:
- marketing-roi-analysis.js
- attribution-modeling-setup.js
- integrated-campaign-planning.js

**Dependencies**: Python/R modeling libraries, Google Lightweight MMM

---

### SK-020: Customer Journey Mapping Skill
**Slug**: `journey-mapping`
**Category**: Market Research

**Description**: Customer journey visualization and analysis tools.

**Capabilities**:
- Journey mapping tool integration (Miro, Lucidchart)
- Touchpoint documentation
- Experience mapping
- Pain point identification
- Moment of truth analysis
- Cross-channel journey visualization
- Journey analytics integration
- Persona-journey alignment
- Service blueprint creation

**Process Integration**:
- customer-journey-analytics.js
- customer-persona-development.js
- content-strategy-development.js

**Dependencies**: Miro API, Lucidchart API, journey analytics tools

---

---

## Agents Backlog

### AG-001: Brand Strategist Agent
**Slug**: `brand-strategist`
**Category**: Brand Strategy

**Description**: Expert agent for brand positioning, architecture, and strategy development.

**Expertise Areas**:
- Brand positioning frameworks (April Dunford methodology)
- Brand architecture models (branded house, house of brands)
- Keller's Brand Equity Model (CBBE)
- Brand personality and archetype development
- Competitive brand positioning
- Brand extension strategy
- Perceptual mapping analysis
- Value proposition development

**Persona**:
- Role: Chief Brand Officer
- Experience: 15+ years in brand strategy
- Background: Brand consulting and CPG marketing
- Certifications: ANA Brand Management

**Process Integration**:
- brand-positioning-development.js (all phases)
- brand-architecture-design.js (all phases)
- brand-guidelines-creation.js (strategy phases)
- brand-health-assessment.js (insights interpretation)

---

### AG-002: Market Research Director Agent
**Slug**: `market-research-director`
**Category**: Market Research

**Description**: Senior market research expert for study design, analysis, and insights generation.

**Expertise Areas**:
- Qualitative research methodologies (IDIs, focus groups)
- Quantitative research design (surveys, experiments)
- Segmentation methodologies (RFM, clustering)
- Statistical analysis interpretation
- Consumer behavior psychology
- Jobs-to-be-done framework
- Persona development
- Voice of customer programs

**Persona**:
- Role: VP of Market Research
- Experience: 12+ years in market research
- Background: Consumer insights and strategy consulting
- Certifications: MRA certified, Quirks Insights Association

**Process Integration**:
- customer-segmentation-analysis.js (all phases)
- customer-persona-development.js (all phases)
- voice-of-customer-program.js (all phases)
- competitive-analysis-research.js (research phases)

---

### AG-003: Campaign Strategist Agent
**Slug**: `campaign-strategist`
**Category**: Campaign Management

**Description**: Integrated marketing campaign planning and execution expert.

**Expertise Areas**:
- Integrated campaign planning (PESO model)
- Creative brief development
- Channel mix optimization
- Budget allocation strategies
- Campaign timeline management
- Cross-functional coordination
- Go-to-market launch planning
- Campaign measurement frameworks

**Persona**:
- Role: Director of Campaign Marketing
- Experience: 10+ years in integrated marketing
- Background: Agency and brand-side experience
- Specialization: B2B and B2C campaigns

**Process Integration**:
- integrated-campaign-planning.js (all phases)
- campaign-creative-development.js (strategy phases)
- campaign-performance-analysis.js (planning phases)
- ab-testing-program.js (test planning)

---

### AG-004: Creative Director Agent
**Slug**: `creative-director`
**Category**: Campaign Management

**Description**: Creative strategy and campaign concept development expert.

**Expertise Areas**:
- Big idea development
- Creative brief interpretation
- Multi-channel creative adaptation
- Brand consistency enforcement
- Creative testing strategies
- Copywriting direction
- Visual identity application
- Storytelling and narrative

**Persona**:
- Role: Executive Creative Director
- Experience: 15+ years in creative advertising
- Background: Creative agency leadership
- Awards: Cannes Lions, Effies experience

**Process Integration**:
- campaign-creative-development.js (all phases)
- brand-guidelines-creation.js (creative elements)
- content-strategy-development.js (creative direction)

---

### AG-005: Content Marketing Strategist Agent
**Slug**: `content-marketing-strategist`
**Category**: Content Marketing

**Description**: Content strategy and editorial planning expert.

**Expertise Areas**:
- Content strategy development
- Topic cluster and pillar page strategy
- Editorial calendar management
- Content distribution strategy
- Content performance analysis
- SEO content optimization
- Thought leadership content
- Content repurposing strategies

**Persona**:
- Role: VP of Content Marketing
- Experience: 10+ years in content marketing
- Background: Journalism, editorial, and digital marketing
- Author: Content marketing publications

**Process Integration**:
- content-strategy-development.js (all phases)
- editorial-calendar-management.js (all phases)
- content-production-workflow.js (strategy phases)
- content-performance-optimization.js (analysis phases)

---

### AG-006: SEO Expert Agent
**Slug**: `seo-expert`
**Category**: Digital Marketing

**Description**: Technical and content SEO specialist for organic growth.

**Expertise Areas**:
- Technical SEO auditing
- On-page optimization
- Keyword research and strategy
- Link building strategy
- Core Web Vitals optimization
- Schema markup implementation
- Local SEO
- International SEO

**Persona**:
- Role: Head of SEO
- Experience: 10+ years in SEO
- Background: Technical SEO and content strategy
- Certifications: Google certified

**Process Integration**:
- seo-strategy-implementation.js (all phases)
- content-strategy-development.js (SEO alignment)
- content-performance-optimization.js (SEO optimization)

---

### AG-007: Digital Marketing Manager Agent
**Slug**: `digital-marketing-manager`
**Category**: Digital Marketing

**Description**: Multi-channel digital marketing operations expert.

**Expertise Areas**:
- Paid search management (Google Ads, Microsoft)
- Paid social advertising (Meta, LinkedIn, TikTok)
- Programmatic advertising
- Email marketing automation
- Social media management
- Conversion rate optimization
- Digital attribution
- Marketing technology stack

**Persona**:
- Role: Senior Digital Marketing Manager
- Experience: 8+ years in digital marketing
- Background: Performance marketing and growth
- Certifications: Google Ads, Meta Blueprint, HubSpot

**Process Integration**:
- sem-campaign-management.js (all phases)
- paid-social-advertising.js (all phases)
- email-marketing-automation.js (all phases)
- social-media-strategy-execution.js (all phases)

---

### AG-008: Marketing Analytics Director Agent
**Slug**: `marketing-analytics-director`
**Category**: Marketing Analytics

**Description**: Data-driven marketing measurement and optimization specialist.

**Expertise Areas**:
- Multi-touch attribution modeling
- Marketing mix modeling
- Customer journey analytics
- Marketing ROI analysis
- Dashboard development
- A/B testing and experimentation
- Predictive analytics
- Customer lifetime value modeling

**Persona**:
- Role: VP of Marketing Analytics
- Experience: 12+ years in analytics
- Background: Statistics, data science, and marketing
- Education: MBA, MS in Statistics

**Process Integration**:
- attribution-modeling-setup.js (all phases)
- marketing-roi-analysis.js (all phases)
- marketing-dashboard-development.js (all phases)
- customer-journey-analytics.js (all phases)

---

### AG-009: Competitive Intelligence Analyst Agent
**Slug**: `competitive-intelligence-analyst`
**Category**: Market Research

**Description**: Competitive monitoring, analysis, and strategic recommendations expert.

**Expertise Areas**:
- Competitor landscape mapping
- Competitive positioning analysis
- Battlecard development
- Win/loss analysis
- Market share estimation
- Pricing intelligence
- SWOT analysis
- Strategic recommendations

**Persona**:
- Role: Director of Competitive Intelligence
- Experience: 10+ years in competitive intelligence
- Background: Strategy consulting and market research
- Certifications: SCIP certified

**Process Integration**:
- competitive-analysis-research.js (all phases)
- brand-positioning-development.js (competitive phases)
- customer-segmentation-analysis.js (market analysis)

---

### AG-010: Consumer Insights Specialist Agent
**Slug**: `consumer-insights-specialist`
**Category**: Market Research

**Description**: Consumer behavior analysis and persona development expert.

**Expertise Areas**:
- Consumer psychology
- Behavioral segmentation
- Persona development (jobs-to-be-done)
- Customer journey mapping
- Ethnographic research
- Empathy mapping
- Need state identification
- Decision-making analysis

**Persona**:
- Role: Head of Consumer Insights
- Experience: 10+ years in consumer research
- Background: Psychology and anthropology
- Specialization: Qualitative research

**Process Integration**:
- customer-persona-development.js (all phases)
- customer-journey-analytics.js (insight phases)
- voice-of-customer-program.js (analysis phases)

---

### AG-011: Marketing Operations Manager Agent
**Slug**: `marketing-ops-manager`
**Category**: Campaign Management

**Description**: Marketing technology and operational efficiency expert.

**Expertise Areas**:
- Marketing technology stack management
- Workflow automation
- Campaign operations
- Data quality management
- Process optimization
- Vendor management
- Budget tracking
- Resource allocation

**Persona**:
- Role: Director of Marketing Operations
- Experience: 8+ years in marketing operations
- Background: Operations and technology
- Certifications: Marketo, HubSpot, Salesforce

**Process Integration**:
- integrated-campaign-planning.js (operations phases)
- marketing-dashboard-development.js (implementation)
- email-marketing-automation.js (operations)

---

### AG-012: Media Planning Expert Agent
**Slug**: `media-planning-expert`
**Category**: Campaign Management

**Description**: Cross-channel media strategy and budget optimization specialist.

**Expertise Areas**:
- Media mix planning
- Channel selection and prioritization
- Budget allocation and optimization
- Reach and frequency planning
- Media buying negotiation
- Cross-channel attribution
- Media performance analysis
- Programmatic strategy

**Persona**:
- Role: VP of Media
- Experience: 12+ years in media planning
- Background: Media agency and brand-side
- Specialization: Integrated media strategy

**Process Integration**:
- integrated-campaign-planning.js (media phases)
- marketing-roi-analysis.js (channel analysis)
- paid-social-advertising.js (strategy phases)
- sem-campaign-management.js (strategy phases)

---

### AG-013: A/B Testing Specialist Agent
**Slug**: `ab-testing-specialist`
**Category**: Marketing Analytics

**Description**: Experimentation design and statistical analysis expert.

**Expertise Areas**:
- Experiment design (A/B, MVT)
- Hypothesis generation
- Sample size calculation
- Statistical significance analysis
- Conversion rate optimization
- Landing page testing
- Email testing
- Ad creative testing

**Persona**:
- Role: Experimentation Manager
- Experience: 6+ years in experimentation
- Background: Statistics and UX
- Tools: Optimizely, VWO, Google Optimize

**Process Integration**:
- ab-testing-program.js (all phases)
- campaign-performance-analysis.js (testing phases)
- content-performance-optimization.js (testing phases)

---

### AG-014: Email Marketing Specialist Agent
**Slug**: `email-marketing-specialist`
**Category**: Digital Marketing

**Description**: Email marketing strategy and automation expert.

**Expertise Areas**:
- Email strategy development
- Lifecycle email marketing
- Segmentation and personalization
- Automation workflow design
- Deliverability optimization
- Email compliance (CAN-SPAM, GDPR)
- Subject line optimization
- Email design best practices

**Persona**:
- Role: Senior Email Marketing Manager
- Experience: 8+ years in email marketing
- Background: Direct response marketing
- Certifications: Mailchimp, Klaviyo, Salesforce Marketing Cloud

**Process Integration**:
- email-marketing-automation.js (all phases)
- ab-testing-program.js (email testing)
- content-performance-optimization.js (email content)

---

### AG-015: Social Media Strategist Agent
**Slug**: `social-media-strategist`
**Category**: Digital Marketing

**Description**: Organic social media strategy and community management expert.

**Expertise Areas**:
- Platform-specific strategies
- Content mix planning
- Community building
- Social media crisis management
- Influencer collaboration
- Social commerce
- Employee advocacy
- Social listening insights

**Persona**:
- Role: Director of Social Media
- Experience: 8+ years in social media
- Background: Brand marketing and PR
- Platforms: LinkedIn, Instagram, TikTok, Twitter/X

**Process Integration**:
- social-media-strategy-execution.js (all phases)
- editorial-calendar-management.js (social content)
- content-production-workflow.js (social distribution)

---

---

## Process-to-Skill/Agent Mapping

| Process File | Primary Skills | Primary Agents |
|-------------|---------------|----------------|
| brand-positioning-development.js | SK-001, SK-002, SK-004 | AG-001, AG-002 |
| brand-architecture-design.js | SK-003, SK-004 | AG-001 |
| brand-guidelines-creation.js | SK-003 | AG-001, AG-004 |
| brand-health-assessment.js | SK-001, SK-004, SK-010 | AG-001, AG-002 |
| integrated-campaign-planning.js | SK-008, SK-017, SK-019 | AG-003, AG-012 |
| campaign-creative-development.js | SK-003, SK-016, SK-017 | AG-004, AG-003 |
| ab-testing-program.js | SK-006, SK-013, SK-016 | AG-013, AG-007 |
| campaign-performance-analysis.js | SK-005, SK-008, SK-014 | AG-008, AG-003 |
| content-strategy-development.js | SK-007, SK-011, SK-012 | AG-005, AG-006 |
| editorial-calendar-management.js | SK-009, SK-011, SK-017 | AG-005, AG-015 |
| content-production-workflow.js | SK-011, SK-012, SK-017 | AG-005, AG-011 |
| content-performance-optimization.js | SK-007, SK-012, SK-014 | AG-005, AG-006, AG-013 |
| seo-strategy-implementation.js | SK-007, SK-012 | AG-006 |
| sem-campaign-management.js | SK-008, SK-005 | AG-007, AG-012 |
| social-media-strategy-execution.js | SK-009, SK-010 | AG-015, AG-007 |
| email-marketing-automation.js | SK-006, SK-013 | AG-014, AG-011 |
| paid-social-advertising.js | SK-008, SK-009 | AG-007, AG-012 |
| customer-segmentation-analysis.js | SK-001, SK-002, SK-015 | AG-002, AG-009 |
| competitive-analysis-research.js | SK-002, SK-010 | AG-009, AG-002 |
| customer-persona-development.js | SK-001, SK-020 | AG-002, AG-010 |
| voice-of-customer-program.js | SK-001, SK-004, SK-010 | AG-002, AG-010 |
| attribution-modeling-setup.js | SK-005, SK-015, SK-018, SK-019 | AG-008 |
| marketing-roi-analysis.js | SK-005, SK-014, SK-018, SK-019 | AG-008, AG-012 |
| marketing-dashboard-development.js | SK-005, SK-014, SK-018 | AG-008, AG-011 |
| customer-journey-analytics.js | SK-005, SK-015, SK-020 | AG-008, AG-010 |

---

## Shared Candidates

These skills and agents are strong candidates for extraction to a shared library as they apply across multiple specializations.

### Shared Skills

| ID | Skill | Potential Shared Specializations |
|----|-------|----------------------------------|
| SK-001 | Market Research Platform | Product Management, Business Strategy, UX/UI Design |
| SK-005 | Marketing Analytics Platform | Digital Marketing, E-commerce, Product Management |
| SK-006 | Marketing Automation Platform | Digital Marketing, Customer Experience, Sales Operations |
| SK-007 | SEO Tools Platform | Digital Marketing, Content Strategy, Web Development |
| SK-014 | BI and Dashboard Platform | All business specializations |
| SK-015 | Customer Data Platform | Digital Marketing, E-commerce, Customer Experience |
| SK-017 | Project Management Platform | All specializations |
| SK-018 | CRM Integration | Sales Operations, Customer Success, Business Strategy |
| SK-020 | Customer Journey Mapping | UX/UI Design, Product Management, Customer Experience |

### Shared Agents

| ID | Agent | Potential Shared Specializations |
|----|-------|----------------------------------|
| AG-002 | Market Research Director | Product Management, Business Strategy |
| AG-005 | Content Marketing Strategist | Digital Marketing, Technical Documentation |
| AG-008 | Marketing Analytics Director | Digital Marketing, E-commerce, Product Management |
| AG-009 | Competitive Intelligence Analyst | Business Strategy, Product Management, Sales |
| AG-010 | Consumer Insights Specialist | Product Management, UX/UI Design |
| AG-011 | Marketing Operations Manager | Digital Marketing, Customer Experience |

---

## Implementation Priority

### Phase 1: Core Brand and Research Skills (High Impact)
1. **SK-001**: Market Research Platform - Foundation for all research
2. **SK-002**: Competitive Intelligence Platform - Essential for positioning
3. **SK-004**: Brand Tracking Platform - Brand health measurement
4. **SK-005**: Marketing Analytics Platform - Measurement foundation

### Phase 2: Core Expert Agents (High Impact)
1. **AG-001**: Brand Strategist - Core brand expertise
2. **AG-002**: Market Research Director - Research leadership
3. **AG-008**: Marketing Analytics Director - Data-driven decisions
4. **AG-003**: Campaign Strategist - Campaign excellence

### Phase 3: Digital Marketing Infrastructure
1. **SK-007**: SEO Tools Platform
2. **SK-008**: Paid Media Platform
3. **SK-006**: Marketing Automation Platform
4. **AG-006**: SEO Expert
5. **AG-007**: Digital Marketing Manager

### Phase 4: Content and Social
1. **SK-011**: Content Management
2. **SK-012**: Content Optimization
3. **SK-009**: Social Media Management
4. **SK-010**: Social Listening Platform
5. **AG-005**: Content Marketing Strategist
6. **AG-015**: Social Media Strategist

### Phase 5: Campaign Operations
1. **SK-016**: Creative Testing Platform
2. **SK-017**: Project Management Platform
3. **SK-013**: Email Marketing Platform
4. **AG-004**: Creative Director
5. **AG-011**: Marketing Operations Manager
6. **AG-012**: Media Planning Expert

### Phase 6: Advanced Analytics and Integration
1. **SK-014**: BI and Dashboard Platform
2. **SK-015**: Customer Data Platform
3. **SK-018**: CRM Integration
4. **SK-019**: Media Mix Modeling
5. **SK-020**: Customer Journey Mapping
6. **AG-009**: Competitive Intelligence Analyst
7. **AG-010**: Consumer Insights Specialist
8. **AG-013**: A/B Testing Specialist
9. **AG-014**: Email Marketing Specialist

### Phase 7: Asset Management
1. **SK-003**: Brand Asset Management

---

## Summary Statistics

| Category | Count |
|----------|-------|
| Skills Identified | 20 |
| Agents Identified | 15 |
| Shared Skill Candidates | 9 |
| Shared Agent Candidates | 6 |
| Total Processes Covered | 25 |

---

**Created**: 2026-01-24
**Version**: 1.0.0
**Status**: Phase 4 - Skills and Agents Identified
**Next Step**: Phase 5 - Implement specialized skills and agents
