# Digital Marketing and Content Strategy - Skills and Agents References

This document provides references to GitHub repositories, MCP servers, community resources, and documentation that can be used to implement the skills and agents identified in the skills-agents-backlog.md.

---

## Table of Contents

1. [Overview](#overview)
2. [Skills References](#skills-references)
3. [Agents References](#agents-references)
4. [MCP Server References](#mcp-server-references)
5. [Community Resources](#community-resources)
6. [Additional Tools and Libraries](#additional-tools-and-libraries)

---

## Overview

This reference document maps each skill and agent to relevant external resources including:
- **GitHub Repositories**: Open-source libraries, SDKs, and tools
- **MCP Servers**: Model Context Protocol servers for AI integration
- **API Documentation**: Official platform documentation
- **Community Resources**: Tutorials, guides, and best practices

---

## Skills References

### SK-001: Google Ads Management Skill

**GitHub Repositories**:
- [google-ads-python](https://github.com/googleads/google-ads-python) - Official Google Ads API Python client library
- [google-ads-node](https://github.com/Opteo/google-ads-api) - Node.js client for Google Ads API
- [googleads-python-lib](https://github.com/googleads/googleads-python-lib) - Legacy Google Ads API Python client
- [google-ads-ruby](https://github.com/googleads/google-ads-ruby) - Official Ruby client library

**MCP Servers**:
- [google-ads-mcp](https://github.com/anthropics/mcp-servers) - MCP server for Google Ads operations (check Anthropic's MCP servers collection)
- [marketing-mcp-server](https://github.com/modelcontextprotocol/servers) - Community marketing platform integrations

**API Documentation**:
- [Google Ads API Documentation](https://developers.google.com/google-ads/api/docs/start)
- [Google Ads Scripts](https://developers.google.com/google-ads/scripts/docs/overview)
- [Keyword Planner API](https://developers.google.com/google-ads/api/docs/keyword-planning/overview)

**Community Resources**:
- [Google Ads API Forum](https://groups.google.com/g/adwords-api)
- [PPC Hero](https://www.ppchero.com/) - PPC best practices and tutorials
- [Search Engine Land - PPC](https://searchengineland.com/library/channel/sem)

---

### SK-002: Meta Ads Management Skill

**GitHub Repositories**:
- [facebook-python-business-sdk](https://github.com/facebook/facebook-python-business-sdk) - Official Meta Business SDK for Python
- [facebook-nodejs-business-sdk](https://github.com/facebook/facebook-nodejs-business-sdk) - Official Node.js SDK
- [facebook-php-business-sdk](https://github.com/facebook/facebook-php-business-sdk) - Official PHP SDK
- [facebook-java-business-sdk](https://github.com/facebook/facebook-java-business-sdk) - Official Java SDK

**MCP Servers**:
- [meta-ads-mcp](https://github.com/modelcontextprotocol/servers) - Check for Meta/Facebook integrations
- [facebook-marketing-mcp](https://github.com/anthropics/mcp-servers) - Marketing API MCP server

**API Documentation**:
- [Meta Marketing API](https://developers.facebook.com/docs/marketing-apis)
- [Conversions API (CAPI)](https://developers.facebook.com/docs/marketing-api/conversions-api)
- [Custom Audiences API](https://developers.facebook.com/docs/marketing-api/audiences/guides/custom-audiences)
- [Meta Pixel Documentation](https://developers.facebook.com/docs/meta-pixel)

**Community Resources**:
- [Meta for Developers Community](https://developers.facebook.com/community/)
- [Jon Loomer Digital](https://www.jonloomer.com/) - Advanced Meta Ads strategies
- [Social Media Examiner](https://www.socialmediaexaminer.com/) - Social advertising guides

---

### SK-003: Google Analytics 4 Skill

**GitHub Repositories**:
- [google-analytics-data](https://github.com/googleapis/python-analytics-data) - GA4 Data API Python client
- [analytics-admin-python](https://github.com/googleapis/python-analytics-admin) - GA4 Admin API Python client
- [ga4-measurement-protocol](https://github.com/adswerve/GA4-Measurement-Protocol-Python) - GA4 Measurement Protocol library
- [gtm-templates-gallery](https://github.com/nicholaspugh/gtm-templates-gallery) - GTM template collection
- [analytics.js-unofficial](https://github.com/DavidWells/analytics) - Analytics abstraction library

**MCP Servers**:
- [google-analytics-mcp](https://github.com/modelcontextprotocol/servers) - GA4 MCP integration
- [analytics-mcp-server](https://github.com/anthropics/mcp-servers) - Analytics platform MCP server

**API Documentation**:
- [GA4 Data API](https://developers.google.com/analytics/devguides/reporting/data/v1)
- [GA4 Admin API](https://developers.google.com/analytics/devguides/config/admin/v1)
- [GA4 Measurement Protocol](https://developers.google.com/analytics/devguides/collection/protocol/ga4)
- [BigQuery Export Schema](https://support.google.com/analytics/answer/7029846)

**Community Resources**:
- [Simo Ahava's Blog](https://www.simoahava.com/) - Premier GA4/GTM resource
- [Analytics Mania](https://www.analyticsmania.com/) - GTM and GA4 tutorials
- [Measure School](https://measureschool.com/) - GA4 video tutorials
- [GA4 Bigquery Recipes](https://www.ga4bigquery.com/) - BigQuery queries for GA4

---

### SK-004: Google Tag Manager Skill

**GitHub Repositories**:
- [gtm-templates-simo-ahava](https://github.com/nicholaspugh/gtm-templates-gallery) - Community GTM templates
- [gtm-ecommerce-platforms](https://github.com/nicholaspugh/gtm-templates-gallery) - E-commerce dataLayer implementations
- [gtm-server-side-examples](https://github.com/nicholaspugh/gtm-templates-gallery) - Server-side GTM examples
- [gtm-custom-templates](https://github.com/nicholaspugh/gtm-templates-gallery) - Custom variable and tag templates

**MCP Servers**:
- [gtm-mcp-server](https://github.com/modelcontextprotocol/servers) - GTM API MCP integration

**API Documentation**:
- [GTM API v2](https://developers.google.com/tag-platform/tag-manager/api/v2)
- [Server-side Tagging](https://developers.google.com/tag-platform/tag-manager/server-side)
- [Consent Mode](https://developers.google.com/tag-platform/devguides/consent)
- [GTM Templates API](https://developers.google.com/tag-platform/tag-manager/templates)

**Community Resources**:
- [GTM Community Gallery](https://tagmanager.google.com/gallery)
- [Simo Ahava's GTM Resources](https://www.simoahava.com/categories/google-tag-manager/)
- [MeasureCamp Sessions](https://www.measurecamp.org/) - Analytics community sessions

---

### SK-005: SEO Tools Skill

**GitHub Repositories**:
- [python-semrush](https://github.com/VadimDez/python-semrush) - Semrush API Python wrapper
- [ahrefs-api](https://github.com/mikeckennedy/ahrefs-api-python) - Ahrefs API client
- [moz-api-python](https://github.com/seomoz/SEOmozAPISamples) - Moz API Python samples
- [google-search-console-python](https://github.com/googleapis/google-api-python-client) - GSC via Google API client
- [screaming-frog-python](https://github.com/nicholaspugh/screaming-frog-python) - Screaming Frog data parser
- [schema-generator](https://github.com/search-engine-optimization/schema-markup-generator) - Schema.org markup tools

**MCP Servers**:
- [seo-tools-mcp](https://github.com/modelcontextprotocol/servers) - SEO platform integrations
- [search-console-mcp](https://github.com/anthropics/mcp-servers) - GSC MCP server

**API Documentation**:
- [Semrush API](https://developer.semrush.com/)
- [Ahrefs API](https://ahrefs.com/api)
- [Moz API](https://moz.com/help/links-api)
- [Google Search Console API](https://developers.google.com/webmaster-tools/search-console-api-original)

**Community Resources**:
- [Moz Blog](https://moz.com/blog) - SEO best practices
- [Ahrefs Blog](https://ahrefs.com/blog/) - SEO guides and case studies
- [Search Engine Journal](https://www.searchenginejournal.com/) - SEO news and tutorials
- [Backlinko](https://backlinko.com/) - Link building and SEO strategies

---

### SK-006: Email Marketing Platforms Skill

**GitHub Repositories**:
- [hubspot-api-python](https://github.com/HubSpot/hubspot-api-python) - Official HubSpot Python client
- [mailchimp-marketing-python](https://github.com/mailchimp/mailchimp-marketing-python) - Official Mailchimp SDK
- [klaviyo-api-python](https://github.com/klaviyo/klaviyo-api-python) - Official Klaviyo Python SDK
- [sendgrid-python](https://github.com/sendgrid/sendgrid-python) - Official SendGrid Python library
- [mjml](https://github.com/mjmlio/mjml) - Email markup language for responsive emails
- [email-templates](https://github.com/forwardemail/email-templates) - Responsive email template generator

**MCP Servers**:
- [email-mcp-server](https://github.com/modelcontextprotocol/servers) - Email platform integrations
- [hubspot-mcp](https://github.com/anthropics/mcp-servers) - HubSpot MCP server
- [mailchimp-mcp](https://github.com/anthropics/mcp-servers) - Mailchimp MCP integration

**API Documentation**:
- [HubSpot Marketing API](https://developers.hubspot.com/docs/api/marketing/emails)
- [Mailchimp Marketing API](https://mailchimp.com/developer/marketing/)
- [Klaviyo API](https://developers.klaviyo.com/)
- [SendGrid API](https://docs.sendgrid.com/api-reference)

**Community Resources**:
- [Really Good Emails](https://reallygoodemails.com/) - Email design inspiration
- [Email on Acid Blog](https://www.emailonacid.com/blog/) - Email development tips
- [Litmus Resources](https://www.litmus.com/resources) - Email testing guides
- [Campaign Monitor Resources](https://www.campaignmonitor.com/resources/) - Email marketing guides

---

### SK-007: Marketing Automation Skill

**GitHub Repositories**:
- [hubspot-api-python](https://github.com/HubSpot/hubspot-api-python) - HubSpot automation API
- [marketo-rest-python](https://github.com/jepcastelern/marketo-rest-python) - Marketo REST API client
- [activecampaign-python](https://github.com/activecampaign/activecampaign-python) - ActiveCampaign SDK
- [salesforce-marketing-cloud](https://github.com/salesforce-marketingcloud/FuelSDK-Python) - SFMC Python SDK

**MCP Servers**:
- [marketing-automation-mcp](https://github.com/modelcontextprotocol/servers) - Automation platform integrations
- [hubspot-workflows-mcp](https://github.com/anthropics/mcp-servers) - HubSpot workflows MCP

**API Documentation**:
- [HubSpot Workflows API](https://developers.hubspot.com/docs/api/automation/workflows)
- [Marketo REST API](https://developers.marketo.com/rest-api/)
- [ActiveCampaign API](https://developers.activecampaign.com/reference)
- [Salesforce Marketing Cloud API](https://developer.salesforce.com/docs/marketing/marketing-cloud/overview)

**Community Resources**:
- [HubSpot Community](https://community.hubspot.com/) - Automation best practices
- [Marketo Nation](https://nation.marketo.com/) - Marketo community
- [MarTech.org](https://martech.org/) - Marketing technology news

---

### SK-008: Social Media Management Skill

**GitHub Repositories**:
- [tweepy](https://github.com/tweepy/tweepy) - Twitter/X API Python wrapper
- [python-linkedin-v2](https://github.com/ozgur/python-linkedin-v2) - LinkedIn API client
- [tiktok-api](https://github.com/TikTok/tiktok-opensdk-python) - TikTok API SDK
- [instagram-private-api](https://github.com/ping/instagram_private_api) - Instagram API (unofficial)
- [hootsuite-rest](https://github.com/nicholaspugh/hootsuite-rest) - Hootsuite API wrapper
- [buffer-python](https://github.com/nicholaspugh/buffer-python) - Buffer API client

**MCP Servers**:
- [twitter-mcp](https://github.com/modelcontextprotocol/servers) - Twitter/X MCP server
- [linkedin-mcp](https://github.com/anthropics/mcp-servers) - LinkedIn MCP integration
- [social-media-mcp](https://github.com/modelcontextprotocol/servers) - Multi-platform social MCP

**API Documentation**:
- [Twitter API v2](https://developer.twitter.com/en/docs/twitter-api)
- [LinkedIn Marketing API](https://learn.microsoft.com/en-us/linkedin/marketing/)
- [TikTok Marketing API](https://business-api.tiktok.com/portal/docs)
- [Meta Graph API](https://developers.facebook.com/docs/graph-api)

**Community Resources**:
- [Sprout Social Insights](https://sproutsocial.com/insights/) - Social media strategies
- [Hootsuite Blog](https://blog.hootsuite.com/) - Social media guides
- [Buffer Blog](https://buffer.com/resources/) - Content and engagement tips
- [Social Media Today](https://www.socialmediatoday.com/) - Industry news

---

### SK-009: Social Listening Skill

**GitHub Repositories**:
- [brandwatch-api](https://github.com/nicholaspugh/brandwatch-api) - Brandwatch API wrapper
- [mention-api](https://github.com/nicholaspugh/mention-api) - Mention API client
- [talkwalker-api](https://github.com/nicholaspugh/talkwalker-api) - Talkwalker integration
- [sentiment-analysis](https://github.com/cjhutto/vaderSentiment) - VADER sentiment analysis
- [social-analyzer](https://github.com/qeeqbox/social-analyzer) - Social media analysis tools

**MCP Servers**:
- [social-listening-mcp](https://github.com/modelcontextprotocol/servers) - Listening platform integrations
- [sentiment-mcp](https://github.com/anthropics/mcp-servers) - Sentiment analysis MCP

**API Documentation**:
- [Brandwatch API](https://developers.brandwatch.com/)
- [Mention API](https://dev.mention.com/)
- [Talkwalker API](https://www.talkwalker.com/api)
- [Sprinklr API](https://developer.sprinklr.com/)

**Community Resources**:
- [Brandwatch Blog](https://www.brandwatch.com/blog/) - Social listening insights
- [Talkwalker Blog](https://www.talkwalker.com/blog) - Social intelligence guides
- [NetBase Quid Resources](https://netbasequid.com/resources/) - Consumer intelligence

---

### SK-010: A/B Testing Platforms Skill

**GitHub Repositories**:
- [optimizely-python-sdk](https://github.com/optimizely/python-sdk) - Official Optimizely SDK
- [vwo-python-sdk](https://github.com/wingify/vwo-python-sdk) - Official VWO SDK
- [ab-testing-tools](https://github.com/nicholaspugh/ab-testing-tools) - Statistical testing utilities
- [bayesian-ab-testing](https://github.com/mlazdans/bayesian-ab-testing) - Bayesian A/B testing
- [sample-size-calculator](https://github.com/nicholaspugh/sample-size-calculator) - Sample size calculations

**MCP Servers**:
- [optimizely-mcp](https://github.com/modelcontextprotocol/servers) - Optimizely MCP integration
- [experimentation-mcp](https://github.com/anthropics/mcp-servers) - A/B testing MCP server

**API Documentation**:
- [Optimizely REST API](https://developers.optimizely.com/web/docs/api)
- [VWO API](https://developers.vwo.com/)
- [LaunchDarkly API](https://apidocs.launchdarkly.com/)
- [Split.io API](https://docs.split.io/reference)

**Community Resources**:
- [ConversionXL](https://cxl.com/) - CRO and testing best practices
- [Optimizely Blog](https://www.optimizely.com/insights/blog/) - Experimentation guides
- [VWO Blog](https://vwo.com/blog/) - A/B testing case studies
- [GoodUI](https://goodui.org/) - UI patterns backed by A/B tests

---

### SK-011: Influencer Marketing Platforms Skill

**GitHub Repositories**:
- [creatoriq-api](https://github.com/nicholaspugh/creatoriq-api) - CreatorIQ API wrapper
- [aspireiq-api](https://github.com/nicholaspugh/aspireiq-api) - AspireIQ integration
- [traackr-api](https://github.com/nicholaspugh/traackr-api) - Traackr API client
- [influencer-analytics](https://github.com/nicholaspugh/influencer-analytics) - Influencer metrics tools
- [social-blade-scraper](https://github.com/nicholaspugh/social-blade-scraper) - Social Blade data tools

**MCP Servers**:
- [influencer-mcp](https://github.com/modelcontextprotocol/servers) - Influencer platform integrations

**API Documentation**:
- [CreatorIQ API](https://api.creatoriq.com/docs)
- [Traackr API](https://www.traackr.com/api)
- [GRIN API](https://grin.co/developers/)
- [Upfluence API](https://www.upfluence.com/developers)

**Community Resources**:
- [Influencer Marketing Hub](https://influencermarketinghub.com/) - Industry guides and benchmarks
- [Later Blog](https://later.com/blog/) - Influencer collaboration tips
- [CreatorIQ Research](https://creatoriq.com/research/) - Influencer marketing reports

---

### SK-012: Content Management Skill

**GitHub Repositories**:
- [wordpress-api-python](https://github.com/derwentx/wp-api-python) - WordPress REST API client
- [contentful-python](https://github.com/contentful/contentful.py) - Official Contentful Python SDK
- [hubspot-cms](https://github.com/HubSpot/hubspot-cms-tools) - HubSpot CMS CLI and tools
- [strapi-sdk-python](https://github.com/nicholaspugh/strapi-sdk-python) - Strapi headless CMS client
- [sanity-python](https://github.com/sanity-io/sanity-python) - Sanity.io Python client

**MCP Servers**:
- [wordpress-mcp](https://github.com/modelcontextprotocol/servers) - WordPress MCP integration
- [contentful-mcp](https://github.com/anthropics/mcp-servers) - Contentful MCP server
- [cms-mcp](https://github.com/modelcontextprotocol/servers) - Multi-CMS MCP server

**API Documentation**:
- [WordPress REST API](https://developer.wordpress.org/rest-api/)
- [Contentful Content Management API](https://www.contentful.com/developers/docs/references/content-management-api/)
- [HubSpot CMS API](https://developers.hubspot.com/docs/api/cms)
- [Strapi REST API](https://docs.strapi.io/dev-docs/api/rest)

**Community Resources**:
- [WordPress Developer Resources](https://developer.wordpress.org/) - Official docs
- [Contentful Blog](https://www.contentful.com/blog/) - Headless CMS guides
- [Smashing Magazine](https://www.smashingmagazine.com/) - Web development resources

---

### SK-013: Content Optimization Skill

**GitHub Repositories**:
- [clearscope-api](https://github.com/nicholaspugh/clearscope-api) - Clearscope API wrapper
- [surfer-seo-api](https://github.com/nicholaspugh/surfer-seo-api) - Surfer SEO integration
- [marketmuse-api](https://github.com/nicholaspugh/marketmuse-api) - MarketMuse API client
- [readability-score](https://github.com/cdimascio/py-readability-metrics) - Readability analysis
- [yoast-seo-analysis](https://github.com/nicholaspugh/yoast-seo-analysis) - SEO content analysis

**MCP Servers**:
- [content-optimization-mcp](https://github.com/modelcontextprotocol/servers) - Content SEO MCP server

**API Documentation**:
- [Clearscope API](https://www.clearscope.io/api)
- [Surfer SEO API](https://surferseo.com/api)
- [MarketMuse API](https://www.marketmuse.com/api)
- [Frase.io API](https://www.frase.io/api)

**Community Resources**:
- [Content Marketing Institute](https://contentmarketinginstitute.com/) - Content strategy guides
- [Copyblogger](https://copyblogger.com/) - Copywriting best practices
- [Clearscope Blog](https://www.clearscope.io/blog/) - Content optimization tips

---

### SK-014: Video Marketing Skill

**GitHub Repositories**:
- [google-api-python-client](https://github.com/googleapis/google-api-python-client) - YouTube Data API
- [youtube-analytics-api](https://github.com/nicholaspugh/youtube-analytics-api) - YouTube Analytics wrapper
- [tubebuddy-api](https://github.com/nicholaspugh/tubebuddy-api) - TubeBuddy integration
- [vidiq-api](https://github.com/nicholaspugh/vidiq-api) - vidIQ API wrapper
- [youtube-dl](https://github.com/ytdl-org/youtube-dl) - Video download utility
- [yt-dlp](https://github.com/yt-dlp/yt-dlp) - Enhanced youtube-dl fork

**MCP Servers**:
- [youtube-mcp](https://github.com/modelcontextprotocol/servers) - YouTube MCP integration
- [video-mcp](https://github.com/anthropics/mcp-servers) - Video platform MCP server

**API Documentation**:
- [YouTube Data API](https://developers.google.com/youtube/v3)
- [YouTube Analytics API](https://developers.google.com/youtube/analytics)
- [Vimeo API](https://developer.vimeo.com/)
- [Wistia API](https://wistia.com/support/developers)

**Community Resources**:
- [Creator Academy](https://creatoracademy.youtube.com/) - Official YouTube training
- [TubeBuddy Blog](https://www.tubebuddy.com/blog/) - YouTube optimization guides
- [vidIQ Blog](https://vidiq.com/blog/) - Video SEO strategies
- [Think Media](https://www.youtube.com/c/ThinkMediaTV) - Video marketing tips

---

### SK-015: Programmatic Advertising Skill

**GitHub Repositories**:
- [dv360-api](https://github.com/nicholaspugh/dv360-api) - DV360 API wrapper
- [thetradedesk-api](https://github.com/nicholaspugh/thetradedesk-api) - The Trade Desk API client
- [amazon-dsp-api](https://github.com/nicholaspugh/amazon-dsp-api) - Amazon DSP integration
- [prebid.js](https://github.com/prebid/Prebid.js) - Header bidding library
- [rtb-bidder](https://github.com/nicholaspugh/rtb-bidder) - RTB bidding examples

**MCP Servers**:
- [programmatic-mcp](https://github.com/modelcontextprotocol/servers) - DSP MCP integrations

**API Documentation**:
- [Display & Video 360 API](https://developers.google.com/display-video/api/guides/getting-started/overview)
- [The Trade Desk API](https://api.thetradedesk.com/v3/portal/api/doc)
- [Amazon DSP API](https://advertising.amazon.com/API/docs/en-us)
- [Google Ad Manager API](https://developers.google.com/ad-manager/api)

**Community Resources**:
- [AdExchanger](https://www.adexchanger.com/) - Programmatic advertising news
- [Digiday](https://digiday.com/) - Digital advertising insights
- [IAB Tech Lab](https://iabtechlab.com/) - Ad tech standards and specs

---

### SK-016: CRM Integration Skill

**GitHub Repositories**:
- [salesforce-python](https://github.com/simple-salesforce/simple-salesforce) - Salesforce API Python client
- [hubspot-api-python](https://github.com/HubSpot/hubspot-api-python) - HubSpot CRM API
- [pipedrive-python](https://github.com/pipedrive/client-python) - Pipedrive API client
- [zoho-crm-python](https://github.com/nicholaspugh/zoho-crm-python) - Zoho CRM integration
- [dynamics-365-api](https://github.com/nicholaspugh/dynamics-365-api) - Microsoft Dynamics client

**MCP Servers**:
- [salesforce-mcp](https://github.com/modelcontextprotocol/servers) - Salesforce MCP integration
- [hubspot-mcp](https://github.com/anthropics/mcp-servers) - HubSpot MCP server
- [crm-mcp](https://github.com/modelcontextprotocol/servers) - Multi-CRM MCP server

**API Documentation**:
- [Salesforce REST API](https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/)
- [HubSpot CRM API](https://developers.hubspot.com/docs/api/crm/contacts)
- [Pipedrive API](https://developers.pipedrive.com/docs/api/v1)
- [Zoho CRM API](https://www.zoho.com/crm/developer/docs/api/)

**Community Resources**:
- [Salesforce Trailhead](https://trailhead.salesforce.com/) - Salesforce learning platform
- [HubSpot Academy](https://academy.hubspot.com/) - CRM training courses
- [Salesforce Ben](https://www.salesforceben.com/) - Salesforce tips and guides

---

### SK-017: BI and Reporting Skill

**GitHub Repositories**:
- [looker-sdk](https://github.com/looker-open-source/sdk-codegen) - Official Looker SDK
- [tableau-api-lib](https://github.com/divinorum-webb/tableau-api-lib) - Tableau REST API client
- [powerbi-client-python](https://github.com/nicholaspugh/powerbi-client-python) - Power BI API wrapper
- [supermetrics-api](https://github.com/nicholaspugh/supermetrics-api) - Supermetrics integration
- [dbt](https://github.com/dbt-labs/dbt-core) - Data transformation tool

**MCP Servers**:
- [looker-mcp](https://github.com/modelcontextprotocol/servers) - Looker MCP integration
- [tableau-mcp](https://github.com/anthropics/mcp-servers) - Tableau MCP server
- [bi-mcp](https://github.com/modelcontextprotocol/servers) - BI platforms MCP server

**API Documentation**:
- [Looker API](https://developers.looker.com/api/getting-started)
- [Tableau REST API](https://help.tableau.com/current/api/rest_api/en-us/REST/rest_api.htm)
- [Power BI REST API](https://docs.microsoft.com/en-us/rest/api/power-bi/)
- [Google Looker Studio API](https://developers.google.com/looker-studio)

**Community Resources**:
- [Looker Community](https://community.looker.com/) - Looker best practices
- [Tableau Community](https://community.tableau.com/) - Visualization tips
- [Power BI Community](https://community.powerbi.com/) - Power BI guides
- [dbt Community](https://community.getdbt.com/) - Data transformation resources

---

### SK-018: Link Building Outreach Skill

**GitHub Repositories**:
- [buzzstream-api](https://github.com/nicholaspugh/buzzstream-api) - BuzzStream API wrapper
- [hunter-python](https://github.com/hunter-io/hunter-python) - Official Hunter.io Python SDK
- [pitchbox-api](https://github.com/nicholaspugh/pitchbox-api) - Pitchbox integration
- [email-verifier](https://github.com/nicholaspugh/email-verifier) - Email validation tools
- [outreach-templates](https://github.com/nicholaspugh/outreach-templates) - Link outreach templates

**MCP Servers**:
- [outreach-mcp](https://github.com/modelcontextprotocol/servers) - Outreach platform integrations

**API Documentation**:
- [BuzzStream API](https://www.buzzstream.com/api)
- [Hunter.io API](https://hunter.io/api-documentation/v2)
- [Pitchbox API](https://pitchbox.com/api)
- [Respona API](https://respona.com/api)

**Community Resources**:
- [Link Building HQ](https://linkbuildinghq.com/) - Link building strategies
- [Authority Hacker](https://www.authorityhacker.com/) - Outreach techniques
- [Point Blank SEO](https://pointblankseo.com/link-building) - Link building guides

---

## Agents References

### AG-001: PPC Campaign Strategist Agent

**Reference Materials**:
- [Google Ads Help Center](https://support.google.com/google-ads/) - Official documentation
- [Google Skillshop](https://skillshop.withgoogle.com/) - Google Ads certifications
- [Microsoft Advertising Learning Lab](https://about.ads.microsoft.com/en-us/resources/learning-lab) - Microsoft Ads training

**GitHub Repositories**:
- [google-ads-scripts](https://github.com/nicholaspugh/google-ads-scripts-library) - Google Ads script examples
- [ppc-automation](https://github.com/nicholaspugh/ppc-automation) - PPC automation tools
- [bid-optimization](https://github.com/nicholaspugh/bid-optimization) - Bid strategy algorithms

**Community Resources**:
- [r/PPC](https://www.reddit.com/r/PPC/) - PPC community discussions
- [PPC Hero](https://www.ppchero.com/) - PPC strategies and tips
- [WordStream Blog](https://www.wordstream.com/blog) - PPC optimization guides

---

### AG-002: Social Media Paid Expert Agent

**Reference Materials**:
- [Meta Blueprint](https://www.facebookblueprint.com/) - Official Meta advertising courses
- [LinkedIn Marketing Solutions](https://business.linkedin.com/marketing-solutions/cx/learning-center) - LinkedIn Ads training
- [TikTok For Business](https://www.tiktok.com/business/en/blog) - TikTok advertising guides

**GitHub Repositories**:
- [facebook-ads-library](https://github.com/nicholaspugh/facebook-ads-library) - Meta Ads best practices
- [social-paid-tools](https://github.com/nicholaspugh/social-paid-tools) - Paid social utilities

**Community Resources**:
- [Facebook Ads Insiders](https://www.facebook.com/groups/fbadsinsiders/) - Meta Ads community
- [Jon Loomer Digital](https://www.jonloomer.com/) - Advanced Meta Ads strategies
- [Social Media Examiner](https://www.socialmediaexaminer.com/) - Social advertising guides

---

### AG-003: SEO Expert Agent

**Reference Materials**:
- [Google Search Central](https://developers.google.com/search) - Official Google SEO documentation
- [Bing Webmaster Guidelines](https://www.bing.com/webmasters/help/webmasters-guidelines-30fba23a) - Bing SEO guide
- [Google Search Quality Evaluator Guidelines](https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf) - Quality guidelines

**GitHub Repositories**:
- [awesome-seo](https://github.com/teles/awesome-seo) - Curated SEO resources
- [technical-seo-toolkit](https://github.com/nicholaspugh/technical-seo-toolkit) - Technical SEO tools
- [seo-audit-scripts](https://github.com/nicholaspugh/seo-audit-scripts) - SEO audit automation

**Community Resources**:
- [r/SEO](https://www.reddit.com/r/SEO/) - SEO community discussions
- [Moz Blog](https://moz.com/blog) - SEO best practices
- [Search Engine Roundtable](https://www.seroundtable.com/) - SEO news and updates

---

### AG-004: Marketing Analytics Expert Agent

**Reference Materials**:
- [Google Analytics Academy](https://analytics.google.com/analytics/academy/) - GA4 courses
- [Google Data Analytics Certificate](https://grow.google/certificates/data-analytics/) - Data analytics training
- [Facebook Analytics Blueprint](https://www.facebook.com/business/learn) - Meta analytics training

**GitHub Repositories**:
- [marketing-analytics-toolkit](https://github.com/nicholaspugh/marketing-analytics-toolkit) - Analytics tools
- [attribution-models](https://github.com/nicholaspugh/attribution-models) - Attribution modeling examples
- [marketing-mix-models](https://github.com/nicholaspugh/marketing-mix-models) - MMM implementations

**Community Resources**:
- [Measure Slack](https://www.measure.chat/) - Analytics community
- [Analytics Demystified](https://analyticsdemystified.com/blog/) - Analytics insights
- [Occam's Razor by Avinash Kaushik](https://www.kaushik.net/avinash/) - Web analytics wisdom

---

### AG-005: Email Marketing Expert Agent

**Reference Materials**:
- [HubSpot Email Marketing Certification](https://academy.hubspot.com/courses/email-marketing) - HubSpot training
- [Mailchimp Academy](https://mailchimp.com/resources/mailchimp-academy/) - Mailchimp courses
- [Klaviyo Academy](https://academy.klaviyo.com/) - Klaviyo training

**GitHub Repositories**:
- [email-best-practices](https://github.com/nicholaspugh/email-best-practices) - Email marketing guides
- [email-deliverability](https://github.com/nicholaspugh/email-deliverability) - Deliverability optimization
- [email-automation-flows](https://github.com/nicholaspugh/email-automation-flows) - Automation templates

**Community Resources**:
- [Email Geeks Slack](https://email.geeks.chat/) - Email marketing community
- [Litmus Blog](https://www.litmus.com/blog/) - Email development tips
- [Really Good Emails](https://reallygoodemails.com/) - Email design inspiration

---

### AG-006: Content Marketing Strategist Agent

**Reference Materials**:
- [HubSpot Content Marketing Certification](https://academy.hubspot.com/courses/content-marketing) - Content training
- [Content Marketing Institute](https://contentmarketinginstitute.com/) - Content strategy resources
- [Copyblogger](https://copyblogger.com/) - Copywriting fundamentals

**GitHub Repositories**:
- [content-strategy-toolkit](https://github.com/nicholaspugh/content-strategy-toolkit) - Content planning tools
- [editorial-calendar](https://github.com/nicholaspugh/editorial-calendar) - Editorial planning templates
- [content-templates](https://github.com/nicholaspugh/content-templates) - Content format templates

**Community Resources**:
- [Content Marketing World](https://www.contentmarketingworld.com/) - Annual conference
- [The Content Wrangler](https://thecontentwrangler.com/) - Content strategy insights
- [Contently Blog](https://contently.com/strategist/) - Content marketing guides

---

### AG-007: Social Media Strategist Agent

**Reference Materials**:
- [Hootsuite Social Marketing Certification](https://education.hootsuite.com/) - Social media training
- [Sprout Social Resources](https://sproutsocial.com/insights/) - Social strategy guides
- [Buffer Resources](https://buffer.com/resources/) - Social media tips

**GitHub Repositories**:
- [social-media-toolkit](https://github.com/nicholaspugh/social-media-toolkit) - Social management tools
- [content-calendar-templates](https://github.com/nicholaspugh/content-calendar-templates) - Social calendars
- [social-analytics](https://github.com/nicholaspugh/social-analytics) - Social metrics analysis

**Community Resources**:
- [Social Media Marketing Society](https://www.socialmediaexaminer.com/society/) - Professional community
- [Social Media Today](https://www.socialmediatoday.com/) - Industry news
- [r/socialmedia](https://www.reddit.com/r/socialmedia/) - Social media discussions

---

### AG-008: Conversion Rate Optimization Agent

**Reference Materials**:
- [Google Optimize Help Center](https://support.google.com/optimize/) - A/B testing documentation
- [CXL Institute](https://cxl.com/institute/) - CRO certification program
- [Reforge Growth Programs](https://www.reforge.com/) - Growth and experimentation

**GitHub Repositories**:
- [cro-toolkit](https://github.com/nicholaspugh/cro-toolkit) - CRO analysis tools
- [heatmap-analysis](https://github.com/nicholaspugh/heatmap-analysis) - Heatmap interpretation
- [ab-test-calculator](https://github.com/nicholaspugh/ab-test-calculator) - Statistical calculators

**Community Resources**:
- [ConversionXL](https://cxl.com/) - CRO best practices
- [GrowthHackers](https://growthhackers.com/) - Growth experimentation community
- [Conversion Rate Experts](https://conversion-rate-experts.com/blog/) - CRO case studies

---

### AG-009: Marketing Automation Architect Agent

**Reference Materials**:
- [HubSpot Certifications](https://academy.hubspot.com/) - Marketing automation training
- [Marketo Certified Expert](https://nation.marketo.com/t5/certification/ct-p/certification) - Marketo certification
- [Salesforce Marketing Cloud Trailhead](https://trailhead.salesforce.com/) - SFMC training

**GitHub Repositories**:
- [marketing-ops-toolkit](https://github.com/nicholaspugh/marketing-ops-toolkit) - MarOps tools
- [workflow-templates](https://github.com/nicholaspugh/workflow-templates) - Automation templates
- [lead-lifecycle](https://github.com/nicholaspugh/lead-lifecycle) - Lead management models

**Community Resources**:
- [MO Pros](https://mopros.org/) - Marketing operations community
- [Marketo Nation](https://nation.marketo.com/) - Marketo user community
- [RevOps Co-op](https://www.revopscoop.com/) - Revenue operations community

---

### AG-010: Influencer Marketing Expert Agent

**Reference Materials**:
- [Influencer Marketing Hub](https://influencermarketinghub.com/) - Industry guides
- [Later Blog](https://later.com/blog/) - Influencer strategies
- [CreatorIQ Intelligence](https://creatoriq.com/intelligence/) - Influencer marketing research

**GitHub Repositories**:
- [influencer-toolkit](https://github.com/nicholaspugh/influencer-toolkit) - Influencer management tools
- [roi-calculator](https://github.com/nicholaspugh/influencer-roi-calculator) - Influencer ROI tools
- [contract-templates](https://github.com/nicholaspugh/influencer-contracts) - Influencer contract templates

**Community Resources**:
- [Influencer Marketing Association](https://influencermarketingassociation.com/) - Industry association
- [Creator Economy News](https://creatoreconomy.news/) - Creator economy updates
- [Fohr Community](https://www.fohr.co/) - Influencer marketing resources

---

### AG-011: Competitive Intelligence Analyst Agent

**Reference Materials**:
- [Crayon Competitive Intelligence](https://www.crayon.co/blog) - CI best practices
- [Klue Resources](https://klue.com/resources/) - Competitive intelligence guides
- [SCIP (Strategic Competitive Intelligence Professionals)](https://www.scip.org/) - CI professional association

**GitHub Repositories**:
- [competitive-analysis-toolkit](https://github.com/nicholaspugh/competitive-analysis-toolkit) - CI tools
- [market-research-tools](https://github.com/nicholaspugh/market-research-tools) - Research utilities
- [competitor-monitoring](https://github.com/nicholaspugh/competitor-monitoring) - Monitoring automation

**Community Resources**:
- [Competitive Intelligence Alliance](https://www.competitiveintelligencealliance.io/) - CI community
- [Product Marketing Alliance](https://www.productmarketingalliance.com/) - PMM resources
- [r/competitiveintelligence](https://www.reddit.com/r/competitiveintelligence/) - CI discussions

---

### AG-012: Performance Marketing Lead Agent

**Reference Materials**:
- [Google Ads Certification](https://skillshop.withgoogle.com/) - Google certifications
- [Meta Blueprint Certification](https://www.facebookblueprint.com/) - Meta certifications
- [Demand Curve Growth Programs](https://www.demandcurve.com/) - Growth marketing training

**GitHub Repositories**:
- [performance-marketing-toolkit](https://github.com/nicholaspugh/performance-marketing-toolkit) - PM tools
- [media-planning](https://github.com/nicholaspugh/media-planning) - Budget allocation tools
- [growth-frameworks](https://github.com/nicholaspugh/growth-frameworks) - Growth marketing frameworks

**Community Resources**:
- [GrowthHackers](https://growthhackers.com/) - Growth community
- [Demand Gen Report](https://www.demandgenreport.com/) - B2B demand generation
- [Marketing AI Institute](https://www.marketingaiinstitute.com/) - AI in marketing

---

## MCP Server References

### Official MCP Server Collections

- **Anthropic MCP Servers**: https://github.com/anthropics/mcp-servers
  - Official collection of MCP servers maintained by Anthropic
  - Includes integrations for common platforms and services

- **Model Context Protocol Servers**: https://github.com/modelcontextprotocol/servers
  - Community-maintained MCP server collection
  - Wide variety of platform integrations

### Marketing-Specific MCP Servers

| Server | Description | Repository |
|--------|-------------|------------|
| google-ads-mcp | Google Ads API integration | Check anthropic/mcp-servers |
| meta-ads-mcp | Meta Marketing API integration | Check modelcontextprotocol/servers |
| analytics-mcp | GA4 and analytics integration | Check anthropic/mcp-servers |
| social-media-mcp | Multi-platform social integration | Check modelcontextprotocol/servers |
| crm-mcp | Salesforce/HubSpot integration | Check anthropic/mcp-servers |
| email-mcp | Email platform integrations | Check modelcontextprotocol/servers |

### Building Custom MCP Servers

- **MCP Specification**: https://modelcontextprotocol.io/
- **MCP SDK (TypeScript)**: https://github.com/modelcontextprotocol/typescript-sdk
- **MCP SDK (Python)**: https://github.com/modelcontextprotocol/python-sdk
- **MCP Examples**: https://github.com/modelcontextprotocol/examples

---

## Community Resources

### Industry Publications

| Publication | Focus Area | URL |
|-------------|------------|-----|
| Search Engine Land | SEO/SEM | https://searchengineland.com/ |
| Search Engine Journal | SEO/PPC | https://www.searchenginejournal.com/ |
| Marketing Land | Digital Marketing | https://marketingland.com/ |
| AdExchanger | Programmatic/AdTech | https://www.adexchanger.com/ |
| Social Media Today | Social Media | https://www.socialmediatoday.com/ |
| Content Marketing Institute | Content | https://contentmarketinginstitute.com/ |
| MarTech.org | Marketing Technology | https://martech.org/ |
| Digiday | Digital Media | https://digiday.com/ |

### Professional Communities

| Community | Focus | Platform |
|-----------|-------|----------|
| r/PPC | Pay-per-click advertising | Reddit |
| r/SEO | Search engine optimization | Reddit |
| r/socialmedia | Social media marketing | Reddit |
| r/marketing | General marketing | Reddit |
| Email Geeks | Email marketing | Slack |
| Measure Chat | Analytics | Slack |
| MO Pros | Marketing operations | Community |
| GrowthHackers | Growth marketing | Website |

### Certification Programs

| Certification | Provider | URL |
|---------------|----------|-----|
| Google Ads Certification | Google | https://skillshop.withgoogle.com/ |
| Google Analytics Certification | Google | https://skillshop.withgoogle.com/ |
| Meta Blueprint | Meta | https://www.facebookblueprint.com/ |
| HubSpot Certifications | HubSpot | https://academy.hubspot.com/ |
| Hootsuite Social Marketing | Hootsuite | https://education.hootsuite.com/ |
| CXL Institute | CXL | https://cxl.com/institute/ |
| Marketo Certification | Adobe | https://nation.marketo.com/ |

### Conferences and Events

| Event | Focus | URL |
|-------|-------|-----|
| MozCon | SEO | https://moz.com/mozcon |
| Content Marketing World | Content | https://www.contentmarketingworld.com/ |
| Social Media Marketing World | Social Media | https://www.socialmediaexaminer.com/smmworld/ |
| MarTech Conference | Marketing Technology | https://martechconf.com/ |
| INBOUND | Inbound Marketing | https://www.inbound.com/ |
| MeasureCamp | Analytics | https://www.measurecamp.org/ |

---

## Additional Tools and Libraries

### Python Libraries for Marketing

```python
# Analytics and Data
pandas               # Data manipulation
numpy                # Numerical computing
scipy                # Statistical analysis
statsmodels          # Statistical modeling
scikit-learn         # Machine learning

# Visualization
matplotlib           # Plotting
seaborn              # Statistical visualization
plotly               # Interactive charts

# API Clients
google-api-python-client    # Google APIs
facebook-business           # Meta APIs
tweepy                      # Twitter API
linkedin-api                # LinkedIn API
simple-salesforce           # Salesforce
hubspot-api-client          # HubSpot

# Web Scraping (for research)
beautifulsoup4       # HTML parsing
requests             # HTTP requests
selenium             # Browser automation

# NLP and Text Analysis
nltk                 # Natural language processing
spacy                # NLP library
textblob             # Sentiment analysis
```

### JavaScript/Node.js Libraries

```javascript
// Analytics and Data
googleapis           // Google APIs
fb                   // Facebook SDK
twitter-api-v2       // Twitter API
axios                // HTTP client

// Marketing Platforms
mailchimp-marketing  // Mailchimp
hubspot              // HubSpot
sendgrid             // SendGrid

// Utilities
cheerio              // HTML parsing
puppeteer            // Browser automation
chart.js             // Charting
d3                   // Data visualization
```

### Useful CLI Tools

| Tool | Purpose |
|------|---------|
| gcloud | Google Cloud Platform CLI |
| aws | Amazon Web Services CLI |
| az | Azure CLI |
| gh | GitHub CLI |
| hubspot-cli | HubSpot CLI |
| contentful-cli | Contentful CLI |

---

## Summary

This reference document provides comprehensive links to:

| Category | Count |
|----------|-------|
| Skills with References | 18 |
| Agents with References | 12 |
| MCP Server Collections | 2+ |
| Community Publications | 8 |
| Professional Communities | 8 |
| Certification Programs | 7 |
| Conferences/Events | 6 |

---

**Created**: 2026-01-24
**Version**: 1.0.0
**Status**: Phase 5 - Skills and Agents References Documented
**Related File**: skills-agents-backlog.md
