---
sourceType: article
title: Why Product-Centricity within IT is Critical
authors:
  - Bodman, Mark
publishedAt: 2024-12-24
url: https://www.linkedin.com/pulse/why-product-centricity-within-critical-mark-bodman-dbhfc
license: Apache-2.0
abstract: |
  Earlier framing of the product-centric thesis. Treats every system, application,
  or service as a digital product with defined consumers and providers. Direct
  quote: "A product-centric model transforms this dynamic by treating each system,
  application, or service as a digital product with defined consumers and
  providers."
---

## Why it's cited

Companion to the May 2025 Pulse. Establishes the consumer/provider framing that recurs across DPROM and IT4IT v3. Bundled under Apache-2.0 as Mark's original LinkedIn article.

## Key claims

- Each system / application / service is a digital product with defined consumers and providers.
- The consumer/provider framing replaces the ticket-centric ITSM mindset.
- Outcomes, not uptime or feature-completion, are the measure.

## See also

- Stance: `[[stances/digital-product-is-the-unit-of-organization]]`
- Later framing: `[[raw-sources/articles/why-product-centric-approach-needed]]`
