---
title: "Marketing"
area: customers
order: 2
lastUpdated: 2026-04-25
updatedBy: Codex
---

## Use This Doc For

- `/customer/marketing`

## Workflow

1. Review positioning, audience, funnel health, and proof assets together.
2. Separate immediate campaign ideas from longer-term offer or credibility gaps.
3. Turn repeatable gaps into backlog work rather than leaving them in analysis only.

## What To Watch

- campaign ideas being generated without checking funnel bottlenecks
- customer acquisition analysis drifting away from storefront reality
- marketing changes that should really be solved in offer, proof, or follow-up operations
