---
title: "Storefront"
area: storefront
order: 1
lastUpdated: 2026-05-24
updatedBy: Codex
---

## Overview

The Storefront is the public-facing side of the platform — the interface your customers and visitors see. It is fully configurable and supports multiple engagement models: browsing a product catalogue, booking a service, making a donation, or submitting an enquiry.

The storefront is also the most visible expression of the selected market archetype. The same archetype should shape the public portal, the worker home, the marketing coworker, and the vocabulary used across the install.

## Key Concepts

- **Archetypes** — The type of business you are running. The archetype determines which sections, item templates, booking/enquiry flows, vocabulary, and marketing assumptions are available. It should be treated as the install's business-shape source of truth, not just a theme.
- **Sections** — Configurable blocks that make up the storefront pages: hero, featured items, booking calendar, checkout, testimonials, etc.
- **Items** — The products or services listed for sale or booking. Each item has a price, description, and availability settings.
- **Domain Routing** — The storefront serves your organization's public experience under its configured path or domain with its selected branding.
- **Inbox** — Messages and enquiries submitted by visitors through the storefront. Managed by staff from inside the platform.

## What You Can Do

- Set up or update your storefront using the guided setup wizard
- Configure which sections appear on each page and in what order
- Add, edit, or remove items available for purchase or booking
- Manage the booking calendar — set availability, block dates, assign service providers
- Review and respond to enquiries arriving in the storefront inbox

## Related

- [Market Archetypes And Coworkers](../market-archetypes.md) — how archetypes connect the storefront, worker home, marketing, and AI coworkers.
