---
name: content-brief
description: "Draft a content brief for a marketing piece adapted to the business archetype"
category: storefront
assignTo: ["marketing-specialist"]
capability: "view_marketing"
taskType: "conversation"
triggerPattern: "content|brief|blog|email|social"
userInvocable: true
agentInvocable: true
allowedTools: []
composesFrom: []
contextRequirements: []
riskBand: low
---

# Content Brief

Draft a content brief for a marketing piece adapted to our business archetype.

## Steps

1. Ask the user what type of content they need: blog post, email, social media, landing page.
2. Ask about the goal: awareness, lead generation, retention, announcement.
3. Ask about the target audience and key message.
4. Draft a content brief including: title/subject, audience, key points, tone, call to action, word count.
5. Present the brief for review and refine based on feedback.

## Guidelines

- Match the tone to the business archetype and target audience.
- Include a clear call to action in every brief.
- Suggest a distribution channel appropriate to the content type.
- Keep briefs actionable — a writer should be able to produce from it without follow-up questions.
- If the user wants the actual content written, offer to draft it after the brief is approved.
