---
sourceType: article
title: "Where the Rubber Meets the Road: How Users See IT4IT Building Competitive Advantage"
authors:
  - Gardner, Dana (BriefingsDirect)
  - Bodman, Mark
publishedAt: 2019-03-01
url: https://www.briefingsdirecttranscriptsblogs.com/2019/03/where-rubber-meets-road-how-users-see.html
license: third-party
abstract: |
  BriefingsDirect podcast transcript. Mark articulates the "IT4IT is a hub
  of many different frameworks — all designed as one architecture" framing
  that becomes his standard executive pitch. Includes the
  framework-for-managing-IT executive lens and the substrate-not-competitor
  positioning. Third-party publication; abstract + locator per
  RAW-SOURCES-LICENSE.md.
---

## Why it's cited

Primary source for the **IT4IT is the substrate, not a framework competitor** stance. Direct quote: *"a hub of many different frameworks — all designed as one architecture."*

## Key claims (verified verbatim against source)

- Bodman's framing of IT4IT: *"It's a more comprehensive framework. It goes back to the nature of IT4IT being a hub of many different frameworks — and all designed as one architecture."* (verified verbatim)
- Bodman's executive-pitch tactic: *"I pitch it as a framework for managing IT and leave it at that. I might also say it's an operating model because that's something a chief information officer (CIO) or a business person might know."* (verified verbatim)

## Attribution caveat

The transcript is a multi-panelist BriefingsDirect podcast. A separate point — that IT4IT helps bring ITIL and SAFe together without changing the IT organizations using them — is attributed in the transcript to **Lars Rossen** (HPE), not to Bodman. The substrate / hub-of-frameworks framing is Bodman&#39;s; the &#34;helps bring together&#34; gloss is Rossen&#39;s. Drafts that cite this transcript should keep that attribution clean.

## See also

- Stance: `[[stances/it4it-is-substrate]]`
- Entity: `[[entities/it4it]]`
