# Wired

> An inspired interpretation of Wired's design language — a flagship technology-magazine brand whose surface is a strict editorial duet of stark black wordmark on white canvas, anchored by a tall narrow custom display serif for hero headlines, a humanist serif body face for long-form reading, and a clean sans face for metadata; layout reads like a printed magazine ported to the web with very little marketing chrome.

**Category:** Editorial / Media
**Industry:** —
**Source:** [`data/brands/wired.json`](../../data/brands/wired.json)

## Palette

- **Canvas**: `#ffffff`
- **Ink**: `#000000`
- **Primary**: `#000000`

## Typography

_Type pair not yet documented._

## Philosophy

An inspired interpretation of Wired's design language — a flagship technology-magazine brand whose surface is a strict editorial duet of stark black wordmark on white canvas, anchored by a tall narrow custom display serif for hero headlines, a humanist serif body face for long-form reading, and a clean sans face for metadata; layout reads like a printed magazine ported to the web with very little marketing chrome.

## Voice cues

_(none documented)_

## Components observed

- hero-band
- masthead-band
- button-icon-circular
- story-card-large
- nav-bar
- nav-link

## Motion vocabulary

_(none documented)_

## Anti-patterns to avoid

_(none documented)_

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_This reference was backfilled from the structured spec. Edit freely — it stays in sync as long as the heading layout is preserved._
