# Uber

> An inspired interpretation of Uber's design language — a transportation-and-delivery super-app brand whose web surface is a black-and-white duet, framed by a custom geometric display sans, accented by a single signature pill shape (radius 999px) on every interactive element, and decorated only by editorial 4:3 illustrations of riders, drivers, and city objects.

**Category:** Consumer / Lifestyle / Retail
**Industry:** —
**Source:** [`data/brands/uber.json`](../../data/brands/uber.json)

## Palette

- **Canvas**: `#ffffff`
- **Ink**: `#000000`
- **Primary**: `#000000`

## Typography

_Type pair not yet documented._

## Philosophy

An inspired interpretation of Uber's design language — a transportation-and-delivery super-app brand whose web surface is a black-and-white duet, framed by a custom geometric display sans, accented by a single signature pill shape (radius 999px) on every interactive element, and decorated only by editorial 4:3 illustrations of riders, drivers, and city objects.

## Voice cues

_(none documented)_

## Components observed

- app-download-pill
- hero-band-light
- hero-band-dark
- showcase-image-card
- text-input-on-soft
- promo-card-on-dark

## Motion vocabulary

_(none documented)_

## Anti-patterns to avoid

_(none documented)_

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_This reference was backfilled from the structured spec. Edit freely — it stays in sync as long as the heading layout is preserved._
