# Framer

> A confident dark-canvas builder marketing site that treats the page like a working artboard — pure black surfaces, white display type set in GT Walsheim Medium with aggressive negative tracking, and a single confident blue (#0099ff) reserved for hyperlinks and selection states.

**Category:** Developer Tools
**Industry:** —
**Source:** [`data/brands/framer.json`](../../data/brands/framer.json)

## Palette

- **Canvas**: `#090909`
- **Ink**: `#ffffff`
- **Primary**: `#ffffff`

## Typography

_Type pair not yet documented._

## Philosophy

A confident dark-canvas builder marketing site that treats the page like a working artboard — pure black surfaces, white display type set in GT Walsheim Medium with aggressive negative tracking, and a single confident blue (#0099ff) reserved for hyperlinks and selection states.

## Voice cues

_(none documented)_

## Components observed

- gradient-spotlight-card-magenta
- gradient-spotlight-card-orange
- pricing-tab-selected
- pricing-card-featured
- gradient-spotlight-card
- product-mockup-tile

## Motion vocabulary

_(none documented)_

## Anti-patterns to avoid

_(none documented)_

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_This reference was backfilled from the structured spec. Edit freely — it stays in sync as long as the heading layout is preserved._
