# BMW

> BMW's corporate site — distinct from BMW M's motorsport-bombastic variant, this is a measured and settled corporate-automotive interface.

**Category:** Automotive
**Industry:** —
**Source:** [`data/brands/bmw.json`](../../data/brands/bmw.json)

## Palette

- **Canvas**: `#ffffff`
- **Ink**: `#262626`
- **Primary**: `#1c69d4`

## Typography

_Type pair not yet documented._

## Philosophy

BMW's corporate site — distinct from BMW M's motorsport-bombastic variant, this is a measured and settled corporate-automotive interface.

## Voice cues

_(none documented)_

## Components observed

- configurator-option-tile-selected
- hero-band-dark
- hero-photo-band
- feature-photo-card
- configurator-option-tile
- cta-band-photo

## Motion vocabulary

_(none documented)_

## Anti-patterns to avoid

_(none documented)_

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_This reference was backfilled from the structured spec. Edit freely — it stays in sync as long as the heading layout is preserved._
