# Nike

> A photography-first commerce system built on extreme typographic contrast — towering uppercase Futura display lockups burned into editorial campaign imagery, sitting above a dense, neutral, near-monochrome retail chrome of pill-shaped black CTAs, gray search and tag pills, and tight 8px-grid product cards.

**Category:** Consumer / Lifestyle / Retail
**Industry:** —
**Source:** [`data/brands/nike.json`](../../data/brands/nike.json)

## Palette

- **Canvas**: `#ffffff`
- **Ink**: `#111111`
- **Primary**: `#111111`

## Typography

_Type pair not yet documented._

## Philosophy

A photography-first commerce system built on extreme typographic contrast — towering uppercase Futura display lockups burned into editorial campaign imagery, sitting above a dense, neutral, near-monochrome retail chrome of pill-shaped black CTAs, gray search and tag pills, and tight 8px-grid product cards.

## Voice cues

_(none documented)_

## Components observed

- search-pill
- campaign-tile
- button-outline-on-image
- button-icon-circular
- badge-sale-text
- product-card-image

## Motion vocabulary

_(none documented)_

## Anti-patterns to avoid

_(none documented)_

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_This reference was backfilled from the structured spec. Edit freely — it stays in sync as long as the heading layout is preserved._
