# Pinterest

> A photography-first discovery system organized around the Pinterest Red CTA, the masonry pin grid, and a soft warm-cream chrome that gets out of the imagery's way.

**Category:** Consumer / Lifestyle / Retail
**Industry:** —
**Source:** [`data/brands/pinterest.json`](../../data/brands/pinterest.json)

## Palette

- **Canvas**: `#ffffff`
- **Ink**: `#000000`
- **Primary**: `#e60023`

## Typography

_Type pair not yet documented._

## Philosophy

A photography-first discovery system organized around the Pinterest Red CTA, the masonry pin grid, and a soft warm-cream chrome that gets out of the imagery's way.

## Voice cues

_(none documented)_

## Components observed

- button-pill-on-image
- pin-overlay-pill
- feature-card-soft
- hero-cta-strip
- category-tile
- feature-card

## Motion vocabulary

_(none documented)_

## Anti-patterns to avoid

_(none documented)_

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_This reference was backfilled from the structured spec. Edit freely — it stays in sync as long as the heading layout is preserved._
