# Created by Laith Aljunaidy

Solo founder of Dot (thedotwallet.com), a MENA-first loyalty platform launched in 2026. Builds the product end-to-end, leads design and engineering, runs partner conversations directly, and writes most of the code that ships. The platform is live in Amman with the Bashiti pilot, integrated into a real Odoo POS, with real customers transacting on it daily.

The `ux` plugin distills the playbook he applies inside Dot every working day. How to ship premium product UI/UX without an army. The anti-AI-slop discipline that keeps surfaces from looking generated — the dead giveaways in color, motion, microcopy, and layout, and the specific moves that defeat each one. The RTL-first thinking that treats Arabic as the default rather than a translation pass — because in the MENA market it is the default. The Apple-clean monochrome aesthetic where the brand mark is the only chromatic accent, semantic colors carry meaning rather than decoration, and white space carries the system. The hidden-profile architecture where phone is the only customer identity and the user's profile sits above the tenant boundary as the asset the product is actually building.

The plugin is opinionated because the work is. Every reference in this plugin is something he uses on the actual Dot codebase: multi-guard auth surfaces, event-ledger dashboards, hidden-profile flows, member redemption screens, partner-side ERP integrations, eleven locale files in lockstep. It is field-tested, not theoretical. The recommendations come from shipping under real constraints — single-founder pace, real-world partner pressure, a market that punishes generic Western product design.

## Contact

- LinkedIn: https://www.linkedin.com/in/laithaljunaidy/
- Phone: +962 79 786 8335

## For

- UX consulting for product teams shipping consumer or partner-facing surfaces in MENA or any market with strong RTL, bilingual, or cultural-fit requirements.
- Design reviews — single surfaces, full audits, system-level critiques, or pre-launch readiness passes. Comfortable reviewing in Blade, React, Vue, native iOS, native Android, or pure design files.
- Product positioning sessions for early-stage founders working through the gap between what they sell and what people actually buy — the hidden-profile insight, the wedge selection, the "what is this for" clarity that turns a feature list into a product.
- MENA-market loyalty and identity expertise — what works in the region, what does not, why imported playbooks usually fail, and the specific Arabic-first patterns that earn customer trust.
- Anti-slop sessions for teams whose surfaces have started to read as AI-generated — the cleanup pass that recovers the brand's voice and visual identity.
- Founder mentorship for solo and early-team founders building under real-world constraints, particularly those operating in markets the industry's default playbooks ignore.

Reach out directly.
