# Email Sequence Templates
Detailed templates for common email sequences.

- Contents

## Welcome Sequence (Post-Signup)

- Lead Nurture Sequence (Pre-Sale)

## Re-Engagement Sequence

- Onboarding Sequence (Product Users)

## Welcome Sequence (Post-Signup)

- Email 1: Welcome (Immediate)

Subject: Welcome to [Product] — here's your first step
Deliver what was promised (lead magnet, access, etc.)
Single next action
Set expectations for future emails
Email 2: Quick Win (Day 1-2)

- Subject: Get your first [result] in 10 minutes
- Enable small success
- Build confidence
- Link to helpful resource
- Email 3: Story/Why (Day 3-4)

- Subject: Why we built [Product]
- Origin story or mission
- Connect emotionally
- Show you understand their problem
- Email 4: Social Proof (Day 5-6)

- Subject: How [Customer] achieved [Result]
- Case study or testimonial
- Relatable to their situation
- Soft CTA to explore
- Email 5: Overcome Objection (Day 7-8)

Subject: "I don't have time for X" — sound familiar?
Address common hesitation
Reframe the obstacle
Show easy path forward
Email 6: Core Feature (Day 9-11)

Subject: Have you tried [Feature] yet?
Highlight underused capability
Show clear benefit
Direct CTA to try it
Email 7: Conversion (Day 12-14)

Subject: Ready to [upgrade/buy/commit]?
Summarize value
Clear offer
Urgency if appropriate
Risk reversal (guarantee, trial)

## Lead Nurture Sequence (Pre-Sale)

Email 1: Deliver + Introduce (Immediate)

- Deliver the lead magnet
- Brief intro to who you are
- Preview what's coming
- Email 2: Expand on Topic (Day 2-3)

- Related insight to lead magnet
- Establish expertise
- Light CTA to content
- Email 3: Problem Deep-Dive (Day 4-5)

- Articulate their problem deeply
- Show you understand
- Hint at solution
- Email 4: Solution Framework (Day 6-8)

- Your approach/methodology
- Educational, not salesy
- Builds toward your product
- Email 5: Case Study (Day 9-11)

- Real results from real customer
- Specific and relatable

## Soft CTA

- Email 6: Differentiation (Day 12-14)

- Why your approach is different
- Address alternatives
- Build preference
- Email 7: Objection Handler (Day 15-18)

- Common concern addressed
- FAQ or myth-busting
- Reduce friction
- Email 8: Direct Offer (Day 19-21)

- Clear pitch
- Strong value proposition

## Specific CTA

- Urgency if available

## Re-Engagement Sequence

- Email 1: Check-In (Day 30-60 of inactivity)

Subject: Is everything okay, [Name]?
Genuine concern
Ask what happened
Easy win to re-engage
Email 2: Value Reminder (Day 2-3 after)

Subject: Remember when you [achieved X]?
Remind of past value
What's new since they left
Quick CTA
Email 3: Incentive (Day 5-7 after)

Subject: We miss you — here's something special
Offer if appropriate
Limited time
Clear CTA
Email 4: Last Chance (Day 10-14 after)

Subject: Should we stop emailing you?
Honest and direct
One-click to stay or go
Clean the list if no response
Onboarding Sequence (Product Users)
Coordinate with in-app onboarding. Email supports, doesn't duplicate.

## Email 1: Welcome + First Step (Immediate)

- Confirm signup
- One critical action
- Link directly to that action
- Email 2: Getting Started Help (Day 1)

- If they haven't completed step 1
- Quick tip or video
- Support option
- Email 3: Feature Highlight (Day 2-3)

- Key feature they should know
- Specific use case
- In-app link
- Email 4: Success Story (Day 4-5)

- Customer who succeeded
- Relatable journey
- Motivational
- Email 5: Check-In (Day 7)

How's it going?
Ask for feedback
Offer help
Email 6: Advanced Tip (Day 10-12)

- Power feature
- For engaged users
- Level-up content
- Email 7: Upgrade/Expand (Day 14+)

- For trial users: conversion push
- For free users: upgrade prompt
- For paid: expansion opportunity
