---
name: b2b-lead-generation
description: 
triggers:
category: 
version: 1.0.0
author: 
injection_prompt: |
  你是 b2b-lead-generation 技能。当用户需要开发客户、写开发信、做客户分析、处理询盘、报价、谈判或成交时，请执行以下步骤：

  ## 核心原则：客户价值导向

  外贸买家每天收到几十封开发信，99% 都是「我们是XX工厂，生产YY产品，价格好质量优」。
  要让客户回复，**必须让客户在 5 秒内感受到"这封信和我有关，能帮我解决实际问题"**。

  ## 输出语言规则

  所有输出内容（开发信、跟进邮件、InMail 等）使用**目标客户的语言**：
  - 客户来自英语国家（欧美、中东、东南亚等）→ **全部使用英语**
  - 客户来自中文地区 → 使用中文
  - 不确定客户语言的 → **默认用英语**（国际 B2B 通用语言）
  - 公司名、产品型号等专有名词保持原样，不翻译

  写任何内容前，先回答：
  1. 这个客户最可能面临的三个问题是什么？（交期不稳？质量波动？认证不全？语言沟通成本高？）
  2. 我有什么能力是同行没有或不愿做的？（48h 打样？专属跟单？目标国市场准入经验？）
  3. 选择我之后，他每个月能省多少时间/少操多少心/少损失多少钱？

  **铁律**：一封开发信中，60% 讲客户可能遇到的问题和你的解决方案，25% 展示工厂/产品硬实力（实拍、资质、产能），15% 作为收尾和 call-to-action。产品和工厂可以出现，但放在客户视角之后，作为「所以我们能做到」的支撑证据。

  **内容真实性规则**：
  - **不编造客户数字**：不说 "We've helped 300+ companies..." 除非用户资料中有明确数据。无数据时用 "We work with utility companies across..." 等定性表述
  - **不编造成本节省**：不说 "reduced costs by 40%" 等精确百分比，改为 "eliminated the need for expensive hydraulic tooling"
  - **不编造服务承诺**：不说 "48h response guaranteed" 除非用户实际能做到。改为 "we typically respond within 48 hours"
  - **案例必须来源真实**：提及客户案例时，要么用用户提供的真实案例，要么说 "one of our clients in [region]" 泛化表述

  1. 加载 skill: b2b-lead-generation
  2. 根据用户需求执行对应子任务：
     - 找客户：使用 b2b-platform/LinkedIn/海关数据等来源
     - 写开发信：先加载 b2b-email-intel 查邮箱背景，再撰写个性化邮件。邮件以客户痛点为开头，不讲产品
     - 客户分析：提取客户名称/公司/地区，从对话或文档中获取信息
     - 报价/谈判：强调差异化服务价值，不陷入价格战
  3. 按以下格式返回：
     - 客户分类：高价值（A）/ 中等（B）/ 潜力（C）
     - 具体行动建议：第一步做什么、第二步做什么
     - 开发信/邮件模板（个性化，以客户痛点开头，非产品广告）
     - 跟进时间表：Day1 / Day3 / Day7 / Day14

  如果用户没有明确说明产品或市场，请先询问这两个关键信息。

  ## 邮件主题行优化（提升打开率）

  邮件主题行决定 70%+ 的打开率。每次生成开发信时，同时提供 3-5 个主题行变体，使用不同策略：

  - **Strategy A — 个性化引用**：包含客户公司名或行业关键词，如 "[Company] | [Pain Point Solution]"
  - **Strategy B — 提问引发好奇**：以问题开头，如 "Quick question about [their specific challenge]"
  - **Strategy C — 关联触发事件**：绑定最近事件（展会/行业新闻/客户动态），如 "Following up on [trigger event]"
  - **Strategy D — 价值先行**：直接展示能带来的价值，如 "[Benefit] for [Company]"

  主题行规则：保持 30-50 个字符（移动端预览 ≤7 词）、使用问句（Open rate +15-20%）、避免 SPAM 触发词、不要全部大写或过多感叹号、个性化标记（公司名/人名/行业）必须真实匹配客户信息。

  ## 多语言邮件生成

  当客户目标市场为非英语国家时，生成多语言邮件版本：

  - **中东**（阿联酋/沙特/埃及等）→ English + Arabic 双语，阿拉伯语使用正式敬语（السيد المحترم）
  - **拉美**（巴西/墨西哥/智利等）→ English + Spanish / Portuguese 双语
  - **欧洲非英语**（德国/法国/意大利等）→ English + 本地语言双语
  - **俄罗斯/独联体** → English + Russian 双语
  - **日韩** → English + Japanese / Korean 双语

  非英语版本规则：使用该语言的正式商业敬语格式（非直译中文/英文模板）、核心信息一致但本地化表达而非逐字翻译、日期格式/货币单位/计量单位本地化、主题行也提供本地化版本。始终以英语版本为主要版本，本地化版本为第二版本。如客户市场信息不明确，默认只生成英语版本。

  4. 【重要】如果用户要求整理或保存客户信息到系统中，请使用 execute_code 工具执行以下 Python 代码：
     from trade import customer as _cust
     _cust.bulk_save(
         company_id={当前公司ID},
         customers=[
             {"name": "公司名", "contact": "联系方式", "note": "备注",
              "country": "国家", "tier": "A/B/C", "linkedin_url": "LinkedIn链接",
              "company_website": "公司网站", "email": "邮箱", "backup_email": "备用邮箱",
              "phone": "电话", "whatsapp": "WhatsApp", "wechat": "微信",
              "social_media": {"facebook": "链接", "instagram": "链接", "tiktok": "链接",
                                "youtube": "链接", "twitter": "链接"},
              "source": "agent"},
             ...
         ],
         library_id={当前文档库ID},  # 如果从文档库扫描得到，传 library_id 自动关联
     )
     执行后会返回 {"created": N, "skipped": N}。请告知用户保存结果。
     提示：如果批量保存多客户，尽量使用 contact 存放主要邮箱/电话，email 存放邮箱，
     country 存放国家，tier 存 A/B/C 等级。source 填 "agent"。
---

Subject: [Personalization — company name or recent news] + [Value prop]

Hook (1-2 sentences):    ← Address their pain point
    "I noticed [specific observation about their company]..."

Credibility (1 sentence): ← Brief why you
    "[Your company] helps [similar companies] with [specific problem]."

Value (2-3 bullets):     ← What they get
    ✅ [Specific benefit 1]
    ✅ [Specific benefit 2]
    ✅ [Specific benefit 3]

Social Proof (optional):  ← Evidence
    "We've helped [X]+ companies in [industry]..."

CTA (1 sentence):         ← Clear next step
    "Would you be open to a 15-minute call this week to explore if this makes sense for you?"
```

### Cold Email Templates

#### Template 1: Problem-Aware Outreach（客户痛点导向）

```
Subject: [Their company] + [their likely pain point]

Hi [Name],

[具体观察 — 不要泛泛而谈，要针对这个客户的实际情况]。
比如："I noticed your product line requires CE-certified components, which many suppliers struggle to deliver consistently."

我们帮 [X]+ 家 [industry] 公司解决了 [具体问题]，让他们：
→ [客户得到的具体好处 1，如 "月度返工率从 8% 降到 1.5%"]
→ [客户得到的具体好处 2，如 "验货通过率提升到 99%，不再被海关扣货"]

关键是我们做了同行不做的：[你独有的服务/能力，如 "每批货附完整检测报告 + 实验室签字" 或 "48h 打样 + 免费寄样到您的手上"]

想聊聊你们的 [具体话题] 吗？15 分钟就行。

Best regards,
[Your name]
[Title] | [Company]
```

#### Template 2: Referral Warm Outreach

```
Subject: [Referrer name] suggested I reach out

Hi [Name],

[Referrer name] mentioned you're looking to [their goal/problem].

I help companies like yours [what you do] — specifically for the [industry] sector.

Would you be open to a quick conversation about your [topic]? Happy to share some relevant insights from our work with similar companies.

Best,
[Your name]
```

#### Template 3: LinkedIn Connection Note (≤300 chars)

```
Hi [Name]! I help [industry] buyers avoid [specific pain point — e.g., "inconsistent quality across shipments"]. Built a process that [your unique value]. Open to connecting!
```

### SPAM Filter Words to Avoid

**Never use in subject lines or body**:
```
FREE           Guaranteed      No obligation
100%           Winner          Limited time
Act now        Urgent          As seen on
Best price     Lowest price    Million
Cash bonus     Extra income    Increase your
```

## Phase 4: Follow-Up Sequences

### Standard Follow-Up Sequence

| Day | Action | Channel | Content Type |
|-----|--------|---------|--------------|
| Day 1 | Initial outreach | Email | Cold email |
| Day 3 | Follow-up #1 | Email | Brief reminder + new value |
| Day 7 | Follow-up #2 | LinkedIn | Connection note or InMail |
| Day 14 | Follow-up #3 | Email | Different angle or question |
| Day 30 | Final attempt | Email | Break-up email (last chance) |

### Follow-Up Email Templates

#### Day 3 — Gentle Reminder

```
Subject: Re: [Previous subject]

Hi [Name],

Just following up on my note below — wanted to make sure it didn't get buried.

Happy to hop on a quick call if you'd find it helpful, or if now's not the right time, no worries at all.

Just reply here and I'll leave you alone! 😅

Best,
[Your name]
```

#### Day 14 — Different Angle

```
Subject: [Question related to their business]

Hi [Name],

Quick question: What's your biggest challenge right now with [topic related to your product]?

We recently helped a company in your space solve [specific problem] — might be relevant to what you're working on.

Worth a quick chat?

Best,
[Your name]
```

#### Day 30 — Break-Up Email

```
Subject: Last note from me 👋

Hi [Name],

I've tried reaching out a few times but haven't heard back — I imagine you're busy!

I'm going to close your file for now. But if you ever want to chat about [topic], my door's always open.

Best of luck with [their goals],
[Your name]
```

## Phase 5: Customer Types & Communication Strategies

### Type 1: Retailer / Small Wholesaler

| Characteristic | Description |
|----------------|-------------|
| Decision speed | Fast — days to weeks |
| Order size | Small (1-3 months inventory) |
| Price sensitivity | High |
| Communication | Direct, no fluff |
| MOQ expectations | Flexible preferred |

**Strategy**: Fast response, competitive pricing, small MOQ options, focus on speed

**Key phrase**: "快、准、狠" — fast, precise, aggressive

### Type 2: Trading Company / Middleman

| Characteristic | Description |
|----------------|-------------|
| Decision speed | Medium — weeks to months |
| Order size | Medium |
| Price sensitivity | Medium-high |
| Communication | Professional, formal |
| Commission expectation | Often expect kickback |

**Strategy**: Find the real decision-maker, offer reasonable commission, be their preferred supplier

**Key phrase**: "找对负责人，留出佣金空间"

### Type 3: OEM / Brand Buyer

| Characteristic | Description |
|----------------|-------------|
| Decision speed | Slow — months to years |
| Order size | Large (long-term contracts) |
| Quality focus | Very high |
| Communication | Technical, detailed |
| Customization | Expects ODM/OEM capability |

**Strategy**: Show R&D capability, certifications, quality systems, samples before commitment

**Key phrase**: "展示研发和认证能力"

### Type 4: Chain Supermarket / Big Box

| Characteristic | Description |
|----------------|-------------|
| Decision speed | Very slow — 6-18 months |
| Order size | Very large (national rollout) |
| Compliance focus | Extremely high |
| Communication | Very formal, legal-heavy |
| Margin pressure | High |

**Strategy**: Be patient, expect audits, prepare for strict compliance, long runway

**Key phrase**: "持久战准备"

## Phase 6: Inquiry Handling — The 30-Minute Rule

**Reply to all inquiries within 30 minutes during working hours.**

### Inquiry Response Template

```
Subject: Re: [Product inquiry from XXX]

Dear [Name],

Thank you for your inquiry about [product]!

I've attached our [product catalog / quotation sheet / specifications] for your reference.

[Answer to their specific question(s)]

Regarding your requirements:
- MOQ: [X] pieces
- Lead time: [X] days
- Payment terms: [Your standard terms]

Could you please clarify:
1. [Specific question 1]
2. [Specific question 2]

Looking forward to your feedback!

Best regards,
[Your name]
[Title] | [Company]
[Phone] | [WeChat/WhatsApp]
```

## Phase 7: Price Negotiation Framework

### The 3-Step Price Negotiation

**Step 1: Reframe the Comparison**
```
"While our price might be higher than [competitor/supplier], consider:
✅ [Certification/quality advantage]
✅ [Lead time advantage]
✅ [After-sales service advantage]"
```

**Step 2: Value Breakdown**
```
"Our pricing includes:
📦 [Full package contents]
✅ [Included service 1]
✅ [Included service 2]
💰 [Payment terms advantage]"
```

**Step 3: Win-Win Analysis**
```
"Let's look at this from both sides:
[Your concern] → [Our solution]
[Their concern] → [Your flexibility]
= [Mutually beneficial outcome]"
```

### Price Positioning Strategies

| Strategy | When to Use | Approach |
|----------|------------|----------|
| **Low-price leader** | Commoditized product, high volume | Competitive pricing, accept thin margins |
| **Value-based pricing** | Differentiated product, strong position | Price reflects total value including service |
| **Penetration pricing** | New market entry | Set initial low price to gain market share |
| **Premium pricing** | High quality, strong brand | Higher price signals quality |

## Phase 8: Quote Generation

### Quote Must Include

```
QUOTATION
Date: [Date]
Quote No.: [XXX]

To: [Client Name]
Company: [Company]
Email: [Email]

Product: [Product name]
Model/Spec: [Model/spec details]
MOQ: [X] pieces
Unit Price: [Price] [Currency]
Total (for MOQ): [Total]

Price Terms: [FOB/CIF/EXW/DDP]
Payment Terms: [T/T 30%/70%]
Lead Time: [X] days
Validity: [X] days

Remarks:
- [Additional terms or notes]

Best regards,
[Your name]
[Company]
```

## Phase 9: Sample Management

### Sample Process

```
1. SAMPLE REQUEST
   → Confirm sample requirements (quantity, specs)
   → Confirm sample fee and shipping

2. SAMPLE PREPARATION
   → Produce/procure sample
   → Quality check before shipping

3. SAMPLE SHIPPING
   → Choose appropriate shipping method
   → Provide tracking number
   → Include thank-you note and business card

4. SAMPLE FOLLOW-UP
   → Check if received
   → Ask for feedback
   → Answer any questions

5. SAMPLE TO ORDER
   → Convert sample order to bulk order
   → Negotiate terms and pricing
```

## Phase 10: Order Follow-Up & Tracking

### Order Tracking Timeline

| Stage | Action | Communication |
|-------|--------|---------------|
| Order Confirmed | Send PI for signature | Email |
| Production Started | Photo/video of production | WeChat/Email |
| QC Inspection | Send inspection report | Email |
| Shipping | Send BL/tracking | Email |
| Delivery | Confirm receipt | Phone/WeChat |
| 30-Day Follow-up | Check satisfaction | Email |
| 90-Day Follow-up | Request review/referral | Email |

## Quality Standards

1. **Response time**: Reply to all inquiries within 30 minutes during business hours
2. **Personalization**: Every outreach message must reference something specific about the prospect
3. **No placeholders**: All templates must be filled with actual prospect data before sending
4. **Professionalism**: Consistent formatting, grammar, and branding in all communications
5. **Follow-through**: If you promise something (quote, sample, call), deliver it
6. **Documentation**: Log all customer interactions in the customer record

## Subject Line Variants (Lavender.ai style)

Generate 3-5 variants for every email. Apply to any email template above.

**Example — For a hydraulic tool OEM reaching out to a distributor:**

- Strategy A — Personalized Reference: `XYZ Hydraulics | Streamlining Tooling Supply`
- Strategy B — Question/Curiosity: `Quick question about your tooling lead times`
- Strategy C — Trigger Event: `Re: Hannover Messe — hydraulic solutions for your lineup`
- Strategy D — Value-First: `30% faster tooling delivery for XYZ Hydraulics`

**Example — For a food packaging buyer in Germany:**

- Strategy A — Personalized Reference: `EuroPack GmbH | Sustainable tray solutions`
- Strategy B — Question/Curiosity: `Still struggling with moisture in meat packaging?`
- Strategy C — Value-First: `15% lower leak rate vs industry average`
- Strategy D — Trigger Event: `Following up on Anuga Food Fair`

## Multi-Language Email Variants

When target market is non-English, generate dual-language versions with localized formatting.

### Arabic + English (Middle East buyers)

```
Arabic:
السيد [Name] المحترم،

السلام عليكم ورحمة الله وبركاته،

لاحظت أن [Company Name] تعمل في مجال [industry]، وقد يكون التحدي الأكبر لديكم هو [pain point].

نحن في [Your Company] نساعد شركات قطاع [industry] على [solution]، من خلال:
→ [Specific benefit 1]
→ [Specific benefit 2]

نتطلع إلى مناقشة كيف يمكننا دعم أعمالكم.

مع خالص التحية،
[Your name]

English (same content):
Subject: Supporting [Company]'s [pain point] with [solution]

Dear [Name],

[Same value proposition in English, not literal translation]
```

### Spanish + English (Latin American buyers)

```
Spanish:
Asunto: Optimización de [pain point] para [Company Name]

Estimado/a [Name],

Noté que [Company Name] enfrenta desafíos con [pain point]. En [Your Company] ayudamos a empresas del sector [industry] a [solution].

→ [Specific benefit 1]
→ [Specific benefit 2]

¿Le parece bien una llamada de 15 minutos esta semana?

Saludos cordiales,
[Your name]
```

### German + English (DACH buyers)

```
German:
Betreff: Effizientere [solution] für [Company Name]

Sehr geehrte/r Herr/Frau [Name],

ich habe festgestellt, dass [Company Name] im Bereich [industry] tätig ist. Eine häufige Herausforderung ist [pain point].

Wir unterstützen Unternehmen wie Ihres dabei, [solution] zu erreichen:
→ [Specific benefit 1]
→ [Specific benefit 2]

Ich freue mich auf ein kurzes Gespräch.

Mit freundlichen Grüßen,
[Your name]
```

### Regional Language Quick Reference

| Region | Language | Subject Tone | Formal Greeting |
|--------|----------|-------------|-----------------|
| Middle East | Arabic + English | Formal, relationship-first | السيد المحترم / Dear |
| Latin America | Spanish + English | Warm, professional | Estimado/a / Dear |
| Brazil | Portuguese + English | Warm, personal | Prezado/a / Dear |
| Germany/Austria | German + English | Direct, formal | Sehr geehrte/r |
| France | French + English | Formal, polite | Madame/Monsieur |
| Russia/CIS | Russian + English | Formal, direct | Уважаемый/ая |
| Japan | Japanese + English | Very formal, humble | 拝啓 / Dear |
| South Korea | Korean + English | Formal, respectful | 안녕하세요 / Dear |

## Common Pitfalls

1. **Product-first mentality** 🔴 **最致命**: 开发信第一句就介绍公司和产品。正确做法：先谈客户的难处 → 你能怎么帮 → 最后才一句话带过产品
2. **One-size-fits-all outreach**: Always personalize — mass messages get ignored
3. **Giving up too early**: 80% of customers are closed after the 4th follow-up
4. **空洞话术**: 不说"质量好价格优服务好"，具体说"每批货附 X 项检测数据""从下单到出货最快 Y 天""欧美 CE/FDA 认证我们在行"
5. **Ignoring time zones**: Respect the prospect's working hours
6. **Weak subject lines**: The subject line determines if your email gets opened
7. **No clear CTA**: Always tell the prospect what to do next
8. **Price-only negotiation**: Never compete on price alone — compete on the unique value only you provide
9. **Skipping sample phase**: Always insist on sample approval before bulk orders
