---
name: b2b-onboarding
description: 
triggers:
category: 
version: 1.0.0
author: 
injection_prompt: |
  你是 b2b-onboarding 技能。当用户是第一次使用本系统，或者要求新公司部署、全套营销方案时，请执行以下步骤：
  
  1. 加载 skill: b2b-onboarding
  2. 引导用户提供基本信息（按顺序询问，一次1-2个）：
     - 公司名称和成立时间
     - 主要产品/服务（最好提供产品资料文件）
     - 目标市场（哪些国家/地区）
     - 核心竞争优势（价格/质量/交期/服务）
     - 现有营销渠道（平台/展会/Direct）
  3. 生成完整部署方案：
     - 公司介绍文档（.md → 可导出 DOCX）
     - 产品介绍文档（按产品线分类，含规格参数）
     - 目标客户画像（3个典型客户类型）
     - 竞争对手分析（列出3-5个主要竞争者及对比）
     - 营销策略：渠道优先级、内容主题、发布时间表
     - 平台入驻建议：哪些平台最适合该行业和产品
  4. 返回：
     - 完整部署文档路径
     - 接下来7天行动计划（每天做什么）
     - 30天里程碑
---
```

### Product Marketing Positioning

Generate positioning statements for each product:

```
---

Product: [Product Name]
Target Customer: [Who buys this]
Primary Benefit: [Main value proposition]
Supporting Points:
- [Point 1 with evidence]
- [Point 2 with evidence]

Positioning Statement:
"For [target customer] who [need], [company name] provides [product] that [key benefit], because [reason to believe]."
```

## Phase 4: Competitor Analysis & Differentiation

### Competitor Analysis Report

For each competitor provided:

```
## Competitor: [Competitor Name]
### Company Overview
- Location: _______________
- Products: _______________
- Target Markets: _______________

### Strengths
1. [Strength 1]
2. [Strength 2]

### Weaknesses (Opportunities for You)
1. [Weakness 1]
2. [Weakness 2]

### Your Differentiation
| Aspect | Competitor | Your Company |
|--------|------------|-------------|
| [Aspect 1] | [Competitor's position] | [Your advantage] |
| [Aspect 2] | [Competitor's position] | [Your advantage] |

### Recommended Positioning
[How to position against this competitor in customer conversations]
```

### Differentiation Strategy Document

```
# Competitive Differentiation Strategy

## Your Key Differentiators
1. **[Differentiator 1]**: [Specific evidence/proof]
2. **[Differentiator 2]**: [Specific evidence/proof]
3. **[Differentiator 3]**: [Specific evidence/proof]

## Market Positioning Statement
"For [target customer] seeking [product category], we offer [unique value] because [reason]. Unlike [competitor], we [specific advantage]."

## Competitive Responses (Talking Points)
| Objection | Your Response |
|-----------|--------------|
| "Your price is higher" | [Value justification] |
| "Why should we switch?" | [Switching benefit] |
| "You don't have experience" | [Proof of experience] |
```

## Phase 5: LinkedIn Complete Setup

Generate all LinkedIn materials:

### Personal Profile Optimization

```
## LinkedIn Profile — [Your Name]

### Headline (220 chars max)
[Job Title] | [Core Value] | [Industry] | [X]+ Years Experience

### About Section (3000 chars max)
[Opening hook addressing buyer pain point]

[Brief intro with credentials]

What I specialize in:
• [Service/Product 1] — [Benefit]
• [Service/Product 2] — [Benefit]
• [Service/Product 3] — [Benefit]

[Evidence of past success]

[CTA with contact info]
```

### Company Page Setup

```
## LinkedIn Company Page — [Company Name]

### Name
[Company Name] — [Product Category] Manufacturer

### Tagline
[X] Years of Excellence | Your Trusted [Product] Partner

### About (Beginnings page — 140 characters)
[Concise value proposition]

### About (Main — 2000 chars)
[Full company story, similar to company profile above]

### Featured
- [Product photos/videos]
- [Certifications]
- [Company intro document]
```

### LinkedIn Content Calendar (Month 1)

| Week | Content Type | Topic | Status |
|------|-------------|-------|--------|
| Week 1, Day 1 | Personal Profile post | Introduction/who you are | ☐ |
| Week 1, Day 3 | Company post | Company introduction | ☐ |
| Week 1, Day 5 | Article | Industry insight | ☐ |
| Week 2, Day 1 | Document post | Product guide | ☐ |
| Week 2, Day 3 | Video/Photo | Factory/product showcase | ☐ |
| Week 2, Day 5 | Text post | Quick tip | ☐ |
| Week 3, Day 1 | Article | Case study | ☐ |
| Week 3, Day 3 | Poll | Engagement question | ☐ |
| Week 3, Day 5 | Company post | Certification showcase | ☐ |
| Week 4, Day 1 | Personal post | Behind-the-scenes | ☐ |
| Week 4, Day 3 | Article | How-to guide | ☐ |
| Week 4, Day 5 | Summary | Month recap | ☐ |

## Phase 6: Social Media Content Calendar

### Monthly Content Calendar

Generate a complete monthly calendar for all platforms:

```
# Monthly Social Media Calendar — [Month/Year]

## Week 1: Brand Foundation
| Day | Platform | Content | Caption | Image/Video |
|-----|----------|---------|---------|-------------|
| Mon | FB | Company intro | [Caption] | [Image] |
| Tue | Insta | Product showcase | [Caption] | [Product photo] |
| Wed | TikTok | Factory tour | [Caption] | [Video] |
| Thu | FB | Industry insight | [Caption] | [Infographic] |
| Fri | Insta | Behind-the-scenes | [Caption] | [Photo] |

## Week 2: Product Focus
[Same structure]

## Week 3: Engagement
[Same structure]

## Week 4: Trust Building
[Same structure]
```

## Phase 7: B2B Platform Optimization Plan

### Product Listing Optimization

For each main product, generate:

```
## Product: [Product Name]

### Current Title
[User's current title if provided]

### Optimized Title
[Recommended title following: Primary Keyword + Product Type + Spec + Key Benefit + Buyer Intent]

### Keyword Strategy
Primary keywords: _______________
Secondary keywords: _______________
Long-tail keywords: _______________

### Description Outline
1. Hook (address buyer pain point)
2. Product overview
3. Specifications (table format)
4. Applications
5. Advantages (with evidence)
6. Certifications
7. Trade terms (MOQ, lead time, payment)
8. Company credibility
9. CTA

### Image Requirements
☐ Hero shot (white background)
☐ Angle shots (3-4 views)
☐ Detail shots
☐ Scale reference
☐ Application photos
☐ Packaging photos
☐ [X] Total images
```

## Phase 8: Development Templates

Generate all templates ready for immediate use:

### Cold Email Template — Initial Outreach

```
Subject: Quick question about [prospect company]'s [product] sourcing

Hi [Name],

I noticed [specific observation about their company — recent news, expansion, product focus].

The challenge we solve: [specific problem in their industry].

We've helped [X]+ [industry] companies like yours:
✅ [Specific achievement 1]
✅ [Specific achievement 2]
✅ [Specific achievement 3]

Quick question: Are you currently evaluating new suppliers for [product category], or is this something on your radar for [quarter/timeframe]?

Happy to share some relevant insights from our experience.

Best regards,
[Your Name]
[Title] | [Company]
[Phone] | [WeChat/WhatsApp]
```

### LinkedIn Connection Template

```
Hi [Name]! Great connecting with professionals in the [industry] space. I help B2B companies source [product] from verified manufacturers with [specific advantage]. Would love to connect and share insights!
```

### Follow-Up Sequence

| Day | Channel | Content |
|-----|---------|---------|
| Day 1 | Email | Initial cold email |
| Day 3 | Email | Reminder + new value |
| Day 7 | LinkedIn | InMail with question |
| Day 14 | Email | Different angle |
| Day 30 | Email | Break-up email |

## Phase 9: Deliverables Summary

At the end of onboarding, deliver:

| Deliverable | Description | Format |
|------------|-------------|--------|
| Company Profile (English) | Optimized company introduction | .docx |
| Company Profile (Chinese) | Optimized company introduction | .docx |
| Product Catalog | Full product descriptions | .docx |
| Competitive Analysis | vs. each competitor | .docx |
| Differentiation Strategy | Key differentiators + talking points | .docx |
| LinkedIn Setup Guide | Profile templates + content calendar | .docx |
| Social Media Calendar | Monthly content plan | .xlsx |
| B2B Platform Plan | Product listing optimizations | .docx |
| Email Templates | Outreach sequences | .docx |

## Quality Standards

1. **内容真实性**：不编造公司成立年份、员工规模、服务客户数量。无用户提供数据时留白或用「超过 X 年」「多家客户」等定性表述
2. **No placeholders in final output**: All content must be complete and ready to use
3. **Language consistency**: One document, one language (all-English or all-Chinese)
4. **Industry-specific**: All content adapted to user's actual products and industry
5. **Visual-ready**: Content designed to work with the images/materials user has
6. **Actionable**: Every document should have clear next steps
7. **Professional quality**: Business-appropriate tone and formatting

## Common Pitfalls

1. **Generic content**: Without specific product info, generate industry-appropriate templates but flag what needs customization
2. **Missing visuals**: Generated text must be paired with user's actual photos/videos
3. **Overwhelming output**: Present deliverables in logical order, not all at once
4. **Unrealistic timelines**: Onboarding is a starting point, not instant results
5. **Missing follow-up**: The templates are tools — success depends on consistent execution
