---
title: Privacy policy
description: How Ruler GmbH collects, uses, stores, and protects your personal data.
noindex: true
---

**Last updated:** 01.04.2026

## 1. Introduction

Ruler GmbH ("we", "us", "our") operates the website [https://tale.dev](https://tale.dev) and the Tale platform. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or interact with us.

This Privacy Policy complies with the Swiss Federal Act on Data Protection (FADP/nDSG) and, where applicable, the European Union General Data Protection Regulation (GDPR).

## 2. Data Controller

The data controller responsible for the processing of your personal data is:

**Ruler GmbH**
Seestrasse 4
3700 Spiez
Switzerland

Company registration: CHE-186.532.610

For any questions or requests regarding data protection, please contact us through our [contact form](https://tale.dev/contact).

## 3. Data We Collect

### 3.1 Contact and Demo Request Forms

When you submit our contact form or request a demo, we collect the following personal data:

- Name
- Email address
- Company name (optional on contact form, required on demo request form)
- Phone number (optional, demo request form only)
- Area of interest (demo request form only)
- Message content or additional comments

### 3.2 Automatically Collected Data

Our website is hosted on Framer, which uses a privacy-friendly analytics system. This system does not use cookies and does not collect personal data. IP addresses are hashed with a daily rotating secret and cannot be traced back to individual visitors. No persistent identifiers are generated.

We do not use any additional analytics tools, tracking pixels, advertising scripts, or third-party cookies on our website.

### 3.3 Server Logs

When you visit our website, our hosting provider (Framer) may temporarily process technical data such as your IP address, browser type, and access timestamps for the purpose of delivering the website and maintaining security. This data is processed as part of standard web hosting operations and is not used by us for any other purpose.

## 4. Purpose and Legal Basis for Processing

We process your personal data for the following purposes:

| Purpose                                        | Data involved                                 | Legal basis (FADP)  | Legal basis (GDPR)                           |
| ---------------------------------------------- | --------------------------------------------- | ------------------- | -------------------------------------------- |
| Responding to your inquiry                     | Name, email, company, message                 | Legitimate interest | Art. 6(1)(f) GDPR — Legitimate interest      |
| Scheduling and conducting a product demo       | Name, email, phone, company, area of interest | Legitimate interest | Art. 6(1)(b) GDPR — Pre-contractual measures |
| Maintaining and securing our website           | Technical data (IP address, browser)          | Legitimate interest | Art. 6(1)(f) GDPR — Legitimate interest      |
| Establishing a potential business relationship | Contact form data                             | Legitimate interest | Art. 6(1)(f) GDPR — Legitimate interest      |

Under the Swiss FADP, processing of personal data is generally permitted unless it violates the personality rights of the data subject. We process your data in good faith, proportionally, and only for the purposes stated above.

## 5. Data Sharing

We do not sell, rent, or share your personal data with third parties for marketing or advertising purposes.

Your personal data may be accessible to the following categories of service providers who process data on our behalf and under our instructions:

- **Hosting provider:** Framer B.V. (Amsterdam, Netherlands) — provides website hosting and delivery via a global content delivery network powered by Amazon Web Services (AWS). Framer is GDPR-compliant, SOC 2 Type II attested, and ISO 27001:2022 certified.
- **CRM provider:** We store contact form submissions in a customer relationship management system hosted in Switzerland.

These providers act as data processors and are bound by data processing agreements in accordance with Art. 9 FADP and Art. 28 GDPR.

## 6. International Data Transfers

Your personal data is primarily stored and processed in Switzerland. However, as our website is hosted by Framer B.V. in the Netherlands, some data (such as server requests) is processed within the European Union and through a globally distributed content delivery network.

The Netherlands and all EU/EEA member states are recognized by the Swiss Federal Council as providing an adequate level of data protection under Art. 16 FADP. The European Commission has likewise recognized Switzerland as providing adequate protection under the GDPR.

No personal data is transferred to countries without an adequate level of data protection.

## 7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:

- **Contact form submissions:** If no business relationship is established, your data will be deleted within 12 months after your last interaction with us.
- **Demo request submissions:** If no business relationship is established, your data will be deleted within 12 months after your last interaction with us.
- **Ongoing business relationships:** If a business relationship is established, your data will be retained for the duration of the relationship and for the period required by applicable statutory retention obligations (typically 10 years under Swiss commercial law).
- **Server logs:** Technical data processed by our hosting provider is handled according to Framer's data retention practices and is not stored by us.

## 8. Your Rights

Under the Swiss FADP and, where applicable, the GDPR, you have the following rights:

- **Right of access:** You may request information about whether and what personal data we process about you.
- **Right to rectification:** You may request that inaccurate personal data be corrected.
- **Right to deletion:** You may request the deletion of your personal data, subject to any legal retention obligations.
- **Right to data portability:** You may request that your personal data be provided to you or to a third party in a commonly used, machine-readable format.
- **Right to object:** You may object to the processing of your personal data at any time.
- **Right to withdraw consent:** Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, please contact us through our [contact form](https://tale.dev/contact). We will respond to your request within 30 days.

If you believe that your data protection rights have been violated, you have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC) in Switzerland or, if applicable, with a supervisory authority in your EU/EEA member state.

## 9. Cookies

Our website does not use cookies for analytics or tracking purposes. Framer's built-in analytics system is entirely cookie-free and does not generate persistent identifiers.

If we introduce any cookies or third-party services in the future that require consent, we will update this Privacy Policy and implement an appropriate consent mechanism.

## 10. Data Security

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or destruction. These measures include encryption of data in transit (TLS/SSL), access controls, and the use of certified hosting infrastructure (SOC 2 Type II, ISO 27001:2022).

## 11. Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a child under 16, we will take steps to delete it promptly.

## 12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. The updated version will be published on this page with a revised "Last updated" date. We encourage you to review this page periodically.

## 13. Contact

If you have any questions or concerns about this Privacy Policy or our data processing practices, please contact us:

**Ruler GmbH**
Seestrasse 4
3700 Spiez
Switzerland
