✗ KPI capsules / stat pills

Use a number in a sentence or a table row. A stat chip is only OK when that number is the page.

✗ Gradient backgrounds, glass, blur

Flat ivory or petrol. At most one flat tint band per chart.

✗ Soft drop shadows

Keylines do the structure. The only shadow is a solid offset on a sticker or CTA.

✗ Left-border accent cards

Use a full 2px keyline, or nothing.

✗ Emoji and ✨ "AI" sparkles

The atomic sparkle is decoration, never an AI signifier.

✗ Icons stacked above every heading

Words first. Icons only where they do a job.

✗ Tilted data or copy

Only stickers tilt. Numbers stay level.

✗ More than one burst per view

One salesman per room.

✗ Unsourced numbers

Every score sits next to its n, date and disclaimer link.

✗ "Supercharge / unleash / seamless"

Short declaratives, and receipts.