---
stable_id: skills/skills-sh-coreyhaines31-marketingskills-content-strategy
type: skills
title: skills-sh-coreyhaines31-marketingskills-content-strategy
summary: >-
  # Headless CMS Guide

  Reference for choosing, modeling, and implementing a headless CMS for
  marketing content.

  ## When to Use This Reference

  Use this when selecting a CMS for a new project, designing content models for
  marketing sites, setting up editorial workflows, or connecting CMS content to
  programmatic pages.

  ---

  ## Headless vs Traditional CMS

  A headless CMS separates content management from presentation. Content is
  stored in a structured backend and delivered via API to any frontend.

  ### When Headless Makes Sense

  - Multiple frontends consume the same content (web, mobile, email)

  - Developers want full control over the frontend stack
tags:
  - skills-sh
  - skills-sh-all-time
source_url: https://raw.githubusercontent.com/coreyhaines31/marketingskills/HEAD/skills/content-strategy/references/headless-cms.md
license: ""
upstream_ref: https://skills.sh/coreyhaines31/marketingskills/content-strategy
github_stars: 15070
github_forks: 2250
github_is_organization: false
retrieved_at: 2026-06-11T08:33:20.085Z
content_sha256: c0a7b87f47c8f7af907ce73facf1ed4721ade811e53f86ddf22f4bc0d7ca324e
---
