---
stable_id: skills/skills-sh-coreyhaines31-marketingskills-ad-creative
type: skills
title: skills-sh-coreyhaines31-marketingskills-ad-creative
summary: >-
  # Platform Specs Reference

  Complete character limits, format requirements, and best practices for each ad
  platform.

  ---

  ## Google Ads

  ### Responsive Search Ads (RSAs)

  | Element | Character Limit | Required | Notes |

  |---------|----------------|----------|-------|

  | Headline | 30 chars | 3 minimum, 15 max | Any 3 may be shown together |

  | Description | 90 chars | 2 minimum, 4 max | Any 2 may be shown together |

  | Display path 1 | 15 chars | Optional | Appears after domain in URL |
tags:
  - skills-sh
  - skills-sh-all-time
source_url: https://raw.githubusercontent.com/coreyhaines31/marketingskills/HEAD/skills/ad-creative/references/platform-specs.md
license: ""
upstream_ref: https://skills.sh/coreyhaines31/marketingskills/ad-creative
github_stars: 15070
github_forks: 2250
github_is_organization: false
retrieved_at: 2026-06-11T08:33:21.002Z
content_sha256: de69753161071a8d3e4d244280562810a6c4d6ae2696c5a21940f983abd0aa8e
---
