---
stable_id: skills/knowledge-work-plugins-marketing-skills-campaign-plan-skill
type: skills
title: campaign-plan
summary: Generate a full campaign brief with objectives, audience, messaging,
  channel strategy, content calendar, and success metrics. Use when planning a
  product launch, lead-gen push, or awareness campaign, when you need a
  week-by-week content calendar with dependencies, or when translating a
  marketing goal into a structured, executable plan.
tags:
  - source-knowledge-work-plugins
  - plugin-marketing
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/campaign-plan/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/campaign-plan/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:32:50.492Z
content_sha256: f0b146074b64ee0fd52f7864e30191eab83878c8c1e3e7cf24754e13c7dbfad3
---
