---
stable_id: skills/knowledge-work-plugins-marketing-skills-competitive-brief-skill
type: skills
title: competitive-brief
summary: Research competitors and generate a positioning and messaging
  comparison with content gaps, opportunities, and threats. Use when building
  sales battlecards, when finding positioning gaps and messaging angles
  competitors haven't claimed, or when a competitor makes a move and you need to
  assess the impact.
tags:
  - source-knowledge-work-plugins
  - plugin-marketing
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/competitive-brief/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/competitive-brief/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:32:50.267Z
content_sha256: c1e5442facbc3206ac6a77392bef009fe9aff4ba7c2678e2f4118be2f6be82b3
---
