# Category: Marketing & Sales

| Category | Marketing & Sales |
| --- | --- |
| Slug | marketing-sales |
| Count | 18 |

---
stable_id: skills/knowledge-work-plugins-marketing-skills-brand-review-skill
type: skills
title: brand-review
summary: Review content against your brand voice, style guide, and messaging
  pillars, flagging deviations by severity with specific before/after fixes. Use
  when checking a draft before it ships, when auditing copy for voice
  consistency and terminology, or when screening for unsubstantiated claims,
  missing disclaimers, and other legal flags.
tags:
  - source-knowledge-work-plugins
  - plugin-marketing
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/brand-review/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/brand-review/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:32:49.867Z
content_sha256: 759f29397a908c32521080247292a4e1c52ac01643bea70ccd6e807e86c1fa4b
---
|/data/knowledge-work-plugins-marketing-skills-brand-review-skill|

---
stable_id: skills/knowledge-work-plugins-marketing-skills-campaign-plan-skill
type: skills
title: campaign-plan
summary: Generate a full campaign brief with objectives, audience, messaging,
  channel strategy, content calendar, and success metrics. Use when planning a
  product launch, lead-gen push, or awareness campaign, when you need a
  week-by-week content calendar with dependencies, or when translating a
  marketing goal into a structured, executable plan.
tags:
  - source-knowledge-work-plugins
  - plugin-marketing
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/campaign-plan/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/campaign-plan/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:32:50.492Z
content_sha256: f0b146074b64ee0fd52f7864e30191eab83878c8c1e3e7cf24754e13c7dbfad3
---
|/data/knowledge-work-plugins-marketing-skills-campaign-plan-skill|

---
stable_id: skills/knowledge-work-plugins-marketing-skills-competitive-brief-skill
type: skills
title: competitive-brief
summary: Research competitors and generate a positioning and messaging
  comparison with content gaps, opportunities, and threats. Use when building
  sales battlecards, when finding positioning gaps and messaging angles
  competitors haven't claimed, or when a competitor makes a move and you need to
  assess the impact.
tags:
  - source-knowledge-work-plugins
  - plugin-marketing
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/competitive-brief/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/competitive-brief/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:32:50.267Z
content_sha256: c1e5442facbc3206ac6a77392bef009fe9aff4ba7c2678e2f4118be2f6be82b3
---
|/data/knowledge-work-plugins-marketing-skills-competitive-brief-skill|

---
stable_id: skills/knowledge-work-plugins-marketing-skills-content-creation-skill
type: skills
title: content-creation
summary: Draft marketing content across channels — blog posts, social media,
  email newsletters, landing pages, press releases, and case studies. Use when
  writing any marketing content, when you need channel-specific formatting,
  SEO-optimized copy, headline options, or calls to action.
tags:
  - source-knowledge-work-plugins
  - plugin-marketing
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/content-creation/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/content-creation/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:31:57.117Z
content_sha256: 17f0bfd536502a91c760accaa1ae6c0c76c3812973571729664133e282c5dded
---
|/data/knowledge-work-plugins-marketing-skills-content-creation-skill|

---
stable_id: skills/knowledge-work-plugins-marketing-skills-draft-content-skill
type: skills
title: draft-content
summary: Draft blog posts, social media, email newsletters, landing pages, press
  releases, and case studies with channel-specific formatting and SEO
  recommendations. Use when writing any marketing content, when you need
  headline or subject line options, or when adapting a message for a specific
  platform, audience, and brand voice.
tags:
  - source-knowledge-work-plugins
  - plugin-marketing
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/draft-content/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/draft-content/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:32:50.212Z
content_sha256: 0bfe029dcc039ff71a76b0fec3c5d900fba0e447eb9dcd505ab25b14be3577fd
---
|/data/knowledge-work-plugins-marketing-skills-draft-content-skill|

---
stable_id: skills/knowledge-work-plugins-marketing-skills-email-sequence-skill
type: skills
title: email-sequence
summary: Design and draft multi-email sequences with full copy, timing,
  branching logic, exit conditions, and performance benchmarks. Use when
  building onboarding, lead nurture, re-engagement, win-back, or product launch
  flows, when you need a complete drip campaign with A/B test suggestions, or
  when mapping a sequence end-to-end with a flow diagram.
tags:
  - source-knowledge-work-plugins
  - plugin-marketing
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/email-sequence/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/email-sequence/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:32:50.121Z
content_sha256: 4303252cbe340b19945b3e58d46430fdf42ea47b3e26d985e3ef1d6da5e36021
---
|/data/knowledge-work-plugins-marketing-skills-email-sequence-skill|

---
stable_id: skills/knowledge-work-plugins-marketing-skills-performance-report-skill
type: skills
title: performance-report
summary: Build a marketing performance report with key metrics, trend analysis,
  wins and misses, and prioritized optimization recommendations. Use when
  wrapping a campaign, when preparing weekly, monthly, or quarterly channel
  summaries for stakeholders, or when you need data translated into an executive
  summary with next-period priorities.
tags:
  - source-knowledge-work-plugins
  - plugin-marketing
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/performance-report/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/performance-report/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:32:50.053Z
content_sha256: 997397e23ba5124cdcbbf17e4be9f5cb36f2a2145b5648e02b2852c91c3cc140
---
|/data/knowledge-work-plugins-marketing-skills-performance-report-skill|

---
stable_id: skills/knowledge-work-plugins-marketing-skills-seo-audit-skill
type: skills
title: seo-audit
summary: Run a comprehensive SEO audit — keyword research, on-page analysis,
  content gaps, technical checks, and competitor comparison. Use when assessing
  a site's SEO health, when finding keyword opportunities and content gaps
  competitors own, or when you need a prioritized action plan split into quick
  wins and strategic investments.
tags:
  - source-knowledge-work-plugins
  - plugin-marketing
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/seo-audit/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/seo-audit/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:32:50.416Z
content_sha256: 25008ccdda6f4d9b7ba05f11120d0b9cc976c2d0b04f3d86605e63b1a54a8c40
---
|/data/knowledge-work-plugins-marketing-skills-seo-audit-skill|

---
stable_id: skills/knowledge-work-plugins-sales-skills-account-research-skill
type: skills
title: account-research
summary: Research a company or person and get actionable sales intel. Works
  standalone with web search, supercharged when you connect enrichment tools or
  your CRM. Trigger with "research [company]", "look up [person]", "intel on
  [prospect]", "who is [name] at [company]", or "tell me about [company]".
tags:
  - source-knowledge-work-plugins
  - plugin-sales
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/account-research/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/account-research/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:31:58.542Z
content_sha256: 9b73bf462b1e96516ed7de68c628c34c5416b233ddda249d5186fdd4bbdabc17
---
|/data/knowledge-work-plugins-sales-skills-account-research-skill|

---
stable_id: skills/knowledge-work-plugins-sales-skills-call-prep-skill
type: skills
title: call-prep
summary: Prepare for a sales call with account context, attendee research, and
  suggested agenda. Works standalone with user input and web research,
  supercharged when you connect your CRM, email, chat, or transcripts. Trigger
  with "prep me for my call with [company]", "I'm meeting with [company] prep
  me", "call prep [company]", or "get me ready for [meeting]".
tags:
  - source-knowledge-work-plugins
  - plugin-sales
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/call-prep/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/call-prep/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:31:58.240Z
content_sha256: 51b075cf1a1cecdd1022034de5a552971917a1fea2304f564bb550bdc6dbbf72
---
|/data/knowledge-work-plugins-sales-skills-call-prep-skill|

---
stable_id: skills/knowledge-work-plugins-sales-skills-call-summary-skill
type: skills
title: call-summary
summary: Process call notes or a transcript — extract action items, draft
  follow-up email, generate internal summary. Use when pasting rough notes or a
  transcript after a discovery, demo, or negotiation call, drafting a customer
  follow-up, logging the activity for your CRM, or capturing objections and next
  steps for your team.
tags:
  - source-knowledge-work-plugins
  - plugin-sales
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/call-summary/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/call-summary/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:32:51.102Z
content_sha256: 8aefb4bc513e403fdcb072ff42ccd560344353c4410780c2220a7dc64b9f946a
---
|/data/knowledge-work-plugins-sales-skills-call-summary-skill|

---
stable_id: skills/knowledge-work-plugins-sales-skills-competitive-intelligence-skill
type: skills
title: competitive-intelligence
summary: Research your competitors and build an interactive battlecard. Outputs
  an HTML artifact with clickable competitor cards and a comparison matrix.
  Trigger with "competitive intel", "research competitors", "how do we compare
  to [competitor]", "battlecard for [competitor]", or "what's new with
  [competitor]".
tags:
  - source-knowledge-work-plugins
  - plugin-sales
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/competitive-intelligence/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/competitive-intelligence/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:31:58.368Z
content_sha256: 1153f80c8fcadc862fbebd23caaf237eb6c81132360ac603b99640fce6c1a052
---
|/data/knowledge-work-plugins-sales-skills-competitive-intelligence-skill|

---
stable_id: skills/knowledge-work-plugins-sales-skills-create-an-asset-skill
type: skills
title: create-an-asset
summary: Generate tailored sales assets (landing pages, decks, one-pagers,
  workflow demos) from your deal context. Describe your prospect, audience, and
  goal — get a polished, branded asset ready to share with customers.
tags:
  - source-knowledge-work-plugins
  - plugin-sales
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/create-an-asset/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/create-an-asset/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:31:58.682Z
content_sha256: 02857091cc9927090a7fd128c9bc906f67b29533f095a08493c320174c0f8678
---
|/data/knowledge-work-plugins-sales-skills-create-an-asset-skill|

---
stable_id: skills/knowledge-work-plugins-sales-skills-daily-briefing-skill
type: skills
title: daily-briefing
summary: Start your day with a prioritized sales briefing. Works standalone when
  you tell me your meetings and priorities, supercharged when you connect your
  calendar, CRM, and email. Trigger with "morning briefing", "daily brief",
  "what's on my plate today", "prep my day", or "start my day".
tags:
  - source-knowledge-work-plugins
  - plugin-sales
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/daily-briefing/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/daily-briefing/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:31:58.603Z
content_sha256: 9f2c4976aed1326edbf6d7d9d499df63f3c178d2c14c6254c8a9c0a15eb0d04a
---
|/data/knowledge-work-plugins-sales-skills-daily-briefing-skill|

---
stable_id: skills/knowledge-work-plugins-sales-skills-draft-outreach-skill
type: skills
title: draft-outreach
summary: Research a prospect then draft personalized outreach. Uses web research
  by default, supercharged with enrichment and CRM. Trigger with "draft outreach
  to [person/company]", "write cold email to [prospect]", "reach out to [name]".
tags:
  - source-knowledge-work-plugins
  - plugin-sales
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/draft-outreach/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/draft-outreach/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:31:58.836Z
content_sha256: eeca7158539ae7e6f41025a099a34441e9b9bfaa130af4297e09b8c2253c8828
---
|/data/knowledge-work-plugins-sales-skills-draft-outreach-skill|

---
stable_id: skills/knowledge-work-plugins-sales-skills-forecast-skill
type: skills
title: forecast
summary: Generate a weighted sales forecast with best/likely/worst scenarios,
  commit vs. upside breakdown, and gap analysis. Use when preparing a quarterly
  forecast call, assessing gap-to-quota from a pipeline CSV, deciding which
  deals to commit vs. call upside, or checking pipeline coverage against your
  number.
tags:
  - source-knowledge-work-plugins
  - plugin-sales
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/forecast/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/forecast/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:32:51.211Z
content_sha256: e1829c82fa2457ba83c63a506e85e87608068f3c8d1b3f427fe49fba8a19f056
---
|/data/knowledge-work-plugins-sales-skills-forecast-skill|

---
stable_id: skills/knowledge-work-plugins-sales-skills-pipeline-review-skill
type: skills
title: pipeline-review
summary: Analyze pipeline health — prioritize deals, flag risks, get a weekly
  action plan. Use when running a weekly pipeline review, deciding which deals
  to focus on this week, spotting stale or stuck opportunities, auditing for
  hygiene issues like bad close dates, or identifying single-threaded deals.
tags:
  - source-knowledge-work-plugins
  - plugin-sales
  - plugin-component-skills
  - plugin-skill
  - category-marketing-sales
source_url: https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/pipeline-review/SKILL.md
license: ""
upstream_ref: https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/pipeline-review/SKILL.md
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:32:51.148Z
content_sha256: 43b396b8292b5e11d1797fd3a549d7ebadf09b79c1a4d20a5e1cbea31032f4ab
---
|/data/knowledge-work-plugins-sales-skills-pipeline-review-skill|

---
stable_id: playbooks/playbook-scenario-content-marketing
type: playbooks
title: "Playbook: Scenario - Content Marketing"
summary: A practical reading path for creating, repurposing, and distributing content.
tags:
  - playbooks
  - scenario-content-marketing
  - category-marketing-sales
source_url: ""
license: ""
upstream_ref: ""
github_stars: null
github_forks: null
github_is_organization: null
retrieved_at: 2026-06-11T08:33:28.674Z
content_sha256: d71ccd45f40f23342c317548510b1eb8bbc39f4ed6d1a889b141aa8b5a036349
---
|/data/playbook-scenario-content-marketing|
