---
stable_id: skills/skills-sh-coreyhaines31-marketingskills-revops
type: skills
title: skills-sh-coreyhaines31-marketingskills-revops
summary: >-
  # Lifecycle Stage Definitions

  Complete templates for lead lifecycle stages, MQL criteria by business type,
  SLAs, and rejection/recycling workflows.

  ## Stage Templates

  ### Subscriber

  **Entry criteria:**

  - Opted in to blog, newsletter, or content updates

  - No company information required

  **Exit criteria:**

  - Provides company information via form or enrichment

  - Visits 3+ pages in a session
tags:
  - skills-sh
  - skills-sh-all-time
source_url: https://raw.githubusercontent.com/coreyhaines31/marketingskills/HEAD/skills/revops/references/lifecycle-definitions.md
license: ""
upstream_ref: https://skills.sh/coreyhaines31/marketingskills/revops
github_stars: 15070
github_forks: 2250
github_is_organization: false
retrieved_at: 2026-06-11T08:33:22.504Z
content_sha256: 210c730e815b82f6c06d67482e667c40f9ae2179886e318ccb25f1e31e09ca1f
---
