---
stable_id: skills/skills-sh-coreyhaines31-marketingskills-copywriting
type: skills
title: skills-sh-coreyhaines31-marketingskills-copywriting
summary: >-
  # Copy Frameworks Reference

  Headline formulas, page section types, and structural templates.

  ## Contents

  - Headline Formulas (outcome-focused, problem-focused, audience-focused,
  differentiation-focused, proof-focused, additional formulas)

  - Landing Page Section Types (core sections, supporting sections)

  - Page Structure Templates (feature-heavy page, varied engaging page, compact
  landing page, enterprise/B2B landing page, product launch page)

  - Section Writing Tips (problem section, benefits section, how it works
  section, testimonial selection)

  ## Headline Formulas

  ### Outcome-Focused

  **{Achieve desirable outcome} without {pain point}**
tags:
  - skills-sh
  - skills-sh-all-time
source_url: https://raw.githubusercontent.com/coreyhaines31/marketingskills/HEAD/skills/copywriting/references/copy-frameworks.md
license: ""
upstream_ref: https://skills.sh/coreyhaines31/marketingskills/copywriting
github_stars: 15070
github_forks: 2250
github_is_organization: false
retrieved_at: 2026-06-11T08:33:19.760Z
content_sha256: f387b6ed4b510efa9f0d3c459f4898971c8b0176e8c34185040cb264eca50186
---
