---
stable_id: skills/skills-sh-coreyhaines31-marketingskills-cold-email
type: skills
title: skills-sh-coreyhaines31-marketingskills-cold-email
summary: >-
  # Personalization at Scale

  Personalization drives **50–250% more replies** (Lavender). The key insight:
  **if your personalization has nothing to do with the problem you solve, it's
  just an attention hack** (Clay).

  ## Four Levels of Personalization

  ### Level 1 — Basic (merge tags)

  First name, company name, job title. Table stakes, no longer differentiating.
  ~5% lift.

  ### Level 2 — Industry/segment

  Industry-specific pain points, trends, regulatory challenges. Scalable via
  micro-segmentation.

  > Most {{industry}} teams struggle with {{lead gen problem}}, which often
  leads to wasted effort.

  ### Level 3 — Role-level

  Challenges specific to their role and seniority.
tags:
  - skills-sh
  - skills-sh-all-time
source_url: https://raw.githubusercontent.com/coreyhaines31/marketingskills/HEAD/skills/cold-email/references/personalization.md
license: ""
upstream_ref: https://skills.sh/coreyhaines31/marketingskills/cold-email
github_stars: 9230
github_forks: 1250
github_is_organization: false
retrieved_at: 2026-06-11T08:32:10.361Z
content_sha256: 08f18652938e14143402786fbdb8e1a6269650bb5eef9106898f1cdf31e47e36
---
