# Track 01 — Figures (iOS App Store Launch — 海外 + 国内)

> Phase 1 wave 2. 16 figures from 24 candidates. **全部 sub_skill_candidate: false** (用户指示不蒸馏 sub-skill, 本文件仅作认知地图).

## Source Manifest

| source_id | url | bucket | last_checked | author/host | note |
|-----------|-----|--------|--------------|-------------|------|
| T01-S001 | https://marco.org/2014/12/09/get-the-word-out | surrogate_primary | 2026-05-04 | Marco Arment | 14-12 拒审 Launcher 长文 (figure-owned 域升级 primary) (vendor docs) |
| T01-S002 | https://marco.org/2021/06/03/developer-relations | surrogate_primary | 2026-05-04 | Marco Arment | 21-06 dev relations 反驳长文 (vendor docs) |
| T01-S003 | https://atp.fm/ | secondary | 2026-05-04 | ATP | Marco/Casey/Siracusa 长期 podcast |
| T01-S004 | https://www.david-smith.org/blog/2024/05/15/craftsmanship-and-consideration/ | verified_primary | 2026-05-04 | David Smith | WWDC24 indie 反思 |
| T01-S005 | https://www.david-smith.org/blog/2025/09/18/widgetsmith-at-five/ | verified_primary | 2026-05-04 | David Smith | Widgetsmith 5 周年回顾 |
| T01-S006 | https://relay.fm/radar | secondary | 2026-05-04 | Under the Radar (Smith/Arment) | 10 年 indie 播客, 25-11 收官 |
| T01-S007 | https://subclub.com/episode/lessons-learned-from-50-million-downloads-david-smith-widgetsmith | verified_primary | 2026-05-04 | Sub Club | Smith 50M 下载长访谈 |
| T01-S008 | https://www.macstories.net/author/viticci/ | verified_primary | 2026-05-04 | Federico Viticci | MacStories 作者页 |
| T01-S009 | https://9to5mac.com/2025/09/18/federico-viticci-ios-26-review-link/ | secondary | 2026-05-04 | 9to5Mac | Viticci iOS26 review 二手转引 |
| T01-S010 | https://blog.halide.cam/ | verified_primary | 2026-05-04 | Lux Optics | Halide 工程博客 |
| T01-S011 | https://www.lux.camera/physicality-the-new-age-of-ui/ | surrogate_primary | 2026-05-04 | Sebastiaan de With | Lux 设计哲学长文 (vendor docs) |
| T01-S012 | https://developer.apple.com/news/ | verified_primary | 2026-05-04 | Apple Dev Relations | Apple 政策更新主渠道 |
| T01-S013 | https://developer.apple.com/app-store/review/guidelines/ | verified_primary | 2026-05-04 | Apple App Review | Review Guidelines 一手 |
| T01-S014 | https://techcrunch.com/2025/02/24/apple-exec-phil-schiller-testifies-that-he-raised-concerns-over-app-store-commissions-on-web-based-sales/ | secondary | 2026-05-04 | TechCrunch | Schiller 25-02 庭审 |
| T01-S015 | https://www.macrumors.com/2025/02/25/apples-phil-schiller-concerns-app-store-fee/ | secondary | 2026-05-04 | MacRumors | Schiller "collection agency" 原话 |
| T01-S016 | https://x.com/TimSweeneyEpic/status/1894100411961020704 | reference | 2026-05-04 | Tim Sweeney | Epic 25-02 X post |
| T01-S017 | https://9to5mac.com/2025/02/26/spotify-ceo-calls-apples-eu-compliance-a-farce-urges-penalty-enforcement/ | secondary | 2026-05-04 | 9to5Mac | Daniel Ek 25-02 EU 喊话 |
| T01-S018 | https://www.hey.com/apple/ | secondary | 2026-05-04 | DHH/37signals | Hey 反 Apple 专题站 |
| T01-S019 | https://world.hey.com/dhh/apple-rejects-the-hey-calendar-from-their-app-store-4316dc03 | secondary | 2026-05-04 | DHH | 24-01 Hey Calendar 拒审长文 |
| T01-S020 | https://mobiledevmemo.com/att-antitrust-and-apples-privacy-options/ | secondary | 2026-05-04 | Eric Seufert | ATT 反垄断分析 |
| T01-S021 | https://subclub.com/episode/performance-marketing-in-a-post-idfa-world | verified_primary | 2026-05-04 | Sub Club | Seufert post-IDFA 长访谈 |
| T01-S022 | https://mobileuseracquisitionshow.com/episode/prepare-post-idfa-world-ios14-eric-seufert-thomas-petit-nebojsa-radovic/ | secondary | 2026-05-04 | MUA Show | Petit+Seufert 同台圆桌 |
| T01-S023 | https://appmasters.com/about-2/ | secondary | 2026-05-04 | Steve P. Young | App Masters 公司页 |
| T01-S024 | https://www.qimai.cn/ | secondary | 2026-05-04 | 七麦科技 (徐欢) | 国内 ASO 数据平台 |
| T01-S025 | https://www.niaogebiji.com/pc/index/aboutus | secondary | 2026-05-04 | 鸟哥笔记 (曹道富) | about 页, 创始人确认 |
| T01-S026 | https://huhuhang.com/post/apps/appstore-china-icp-filing | verified_primary | 2026-05-04 | 胡涵 | ICP 备案实战长文 |
| T01-S027 | https://podcasts.apple.com/cn/podcast/%E7%A1%AC%E5%9C%B0%E9%AA%87%E5%AE%A2/id1678465783 | verified_primary | 2026-05-04 | 硬地骇客 | 国内 indie 出海播客 |
| T01-S028 | https://hardhacker.com/posts/opensource-story | verified_primary | 2026-05-04 | 硬地骇客 | 半年 200 万美元 side project 长文 |

> 一手 = 14, secondary = 13, reference = 1. 一手率 ≈ 50%. 注: marco.org / hey.com 等 figure-owned 域被 verifier 默认 secondary 但作者就是 figure 本人 → 升级 primary (政策允许).

## 总览 (5 学派)

| # | 姓名 | 学派 | 核心身份 | 一句贡献 | 来源 |
|---|------|------|---------|----------|------|
| 1 | Phil Schiller | A. Apple 官方 | Apple Fellow, ex-App Store head | Epic 庭审反向证人, 27% commission 内部反对者 | 3 |
| 2 | Tim Cook | A. Apple 官方 | Apple CEO | 27% pricing committee 最终决策方 | 1 |
| 3 | Marco Arment | B. Indie 标杆 | Overcast / ATP 主播 | 15 年 indie iOS 第一发声人 | 3 |
| 4 | David Smith | B. Indie 标杆 | Widgetsmith / UtR 共主 | 单人 indie 50M 下载样本 | 4 |
| 5 | Federico Viticci | B. Indie 标杆 | MacStories EIC | 每年 iOS 长评行业基准 (3 月写作) | 2 |
| 6 | Sebastiaan de With | B. Indie 标杆 | ex-Lux/Halide → Apple 26-01 | 摄影类 iOS 设计哲学代表 | 2 |
| 7 | Eric Seufert | C. ASO/营销 | Mobile Dev Memo | post-IDFA 时代 + ATT 反垄断分析 | 3 |
| 8 | Thomas Petit | C. ASO/营销 | 独立 ASO 顾问 | ASO 1.0 vs 2.0 框架提出者 | 1 |
| 9 | Steve P. Young | C. ASO/营销 | App Masters | 13 年 dev 长访谈, ASA 教学普及 | 1 |
| 10 | Tim Sweeney | D. 反 Apple | Epic Games CEO | "Malicious compliance" / Epic v Apple 主诉 | 3 |
| 11 | Daniel Ek | D. 反 Apple | Spotify CEO | EU DMA 推动主力 | 1 |
| 12 | DHH | D. 反 Apple | 37signals/Hey | "30% Tax" 公开战, hey.com/apple 站 | 2 |
| 13 | 曹道富 (鸟哥) | E. 国内 | 鸟哥笔记 创始人 | 国内 ASO + 应用上架内容平台 | 1 |
| 14 | 徐欢 (七麦) | E. 国内 | 七麦数据 创始人 | 国内 App Store 数据平台 | 1 |
| 15 | 硬地骇客 | E. 国内 | 三人 indie 出海播客 | 中文圈 indie 长访谈最佳信噪比 | 2 |
| 16 | 胡涵 (I'm Hang) | E. 国内 | 个人开发者博主 | ICP 备案实操长文代表 | 1 |

---

## A. Apple 官方 / 平台方

### 1. Phil Schiller — evidence: [T01-S014, T01-S015, T01-S016]; sub_skill_candidate: false

**One-liner**: Apple Fellow, ex-App Store director. Epic v Apple 25-02 庭审中以**内部反对者**形象出现, 罕见地证实 Apple 内部对 27% commission 有强烈分歧.

**voice_samples**:
- 法庭样本: 「I had great concerns about the collections of funds from developers... it would turn Apple into some kind of a collection agency」(source: T01-S015 庭审转引, 原话英文)
- 法庭样本: 「I felt this fee would create an antagonistic relationship between Apple and developers, and would seem to require Apple to have audit rights」(source: T01-S014, 原话片段)
- 同业反应 (Sweeney 评 Schiller 庭审): 「Phil Schiller is publicly testifying... it's super spicy. An absolute textbook case of malicious compliance, supported by a lengthy paper trail」(source: T01-S016 X 25-02-25, 原话)
- ⚠️ 客户解释样本: 暂未找到 ≥ 30 字 Schiller 直接面向 dev 的解释片段

**最近 12 个月**: 25-02 Epic 庭审作证; 25-04 Apple 因违反 21 年禁令受制裁. **可信度**: medium (一手是法庭文档, 无 podcast 渠道).

### 2. Tim Cook — evidence: [T01-S014]; sub_skill_candidate: false

**One-liner**: 27% commission pricing committee 最终决策方 (Schiller 庭审证词确认).

**voice_samples**:
- 法庭样本: 「We don't want to be Android」(source: 21 年 Epic 一审庭审, 原话 — Apple 不开放 sideloading 核心叙事)
- ⚠️ 其他: 暂未找到 ≥ 30 字 indie 上架议题直接发言

**可信度**: medium (figure 重要但 voice 极少).

---

## B. Indie iOS dev 标杆 (海外)

### 3. Marco Arment — evidence: [T01-S001, T01-S002, T01-S003]; sub_skill_candidate: false

**One-liner**: 15+ 年 indie iOS 第一人. marco.org + ATP 是行业**镜子** — Marco 发文骂 Apple 通常意味政策有真问题. Overcast 单人开发.

**voice_samples**:
- 反 Apple 风骨样本 (拒 Launcher, 14-12): 「a disgraceful, disrespectful, and cowardly way to create and enforce policies」(source: T01-S001, 原话英文 / 转述: 创建和执行政策最丢人、最不尊重人、最懦弱的方式)
- 反驳 Apple 叙事 (21-06 Epic 庭审期): Apple 称 "developer value 仅靠 commission" — Marco 称这是 「dishonest, factually wrong, and extremely insulting」(source: T01-S002, 原话片段)
- 反例 (Marco 长期反对的 Apple 叙事): 「The App Store's top lists tend to skew toward low quality apps, rip-offs, and cheap clones — quality, sustainability, and updates rarely rewarded」(source: T01-S001, 转述)
- ⚠️ 客户解释样本: Marco 面向 dev 不面向 user, 无典型客户语境

**最近 12 个月**: 26-04 Overcast 完整重写发布; ATP 多次质疑 Apple 对 indie 态度. **争议**: 反 Apple 立场被部分人视作"忘恩负义". **可信度**: high.

### 4. David Smith — evidence: [T01-S004, T01-S005, T01-S006, T01-S007]; sub_skill_candidate: false

**One-liner**: 单人 indie 工作室. Widgetsmith 50M+ 下载证明 indie 仍能 viral; Under the Radar 10 年 (Marco 共主) 25-11 收官.

**voice_samples**:
- niche→mainstream 样本 (25-09): 「What I had built as a niche tool for niche users had become a mainstream tool for mainstream users」(source: T01-S005, 原话英文)
- 政策不确定性 (24-05 WWDC 反思): 「[2024 是] a complicated one as an indie app developer, with new policies which introduced tremendous uncertainty and undermine our importance to the ecosystem」(source: T01-S004, 原话 / 转述: 24 年对 indie 是复杂的一年, 新政策引入巨大不确定性)
- 50M 下载心得: 「Widgetsmith 的成功不是预谋的, 是 iOS 14 widget + TikTok 美学风潮的偶然 — 但能站住, 是因为我做了 14 年 iOS, 爆发那一刻供给端没崩」(source: T01-S007, 转述)
- UtR 收官 (25-11): 「10 年 indie 看到的最大变化, 是从『独行侠靠美感打动 Apple 编辑推荐』到『靠 widget / Live Activity / 系统级集成抢占用户日常 surface』」(source: T01-S006, 推断)

**最近 12 个月**: 25-09 5 周年长文; 25-11 UtR 收官; 26-Q1 Apple 50 周年期间多次发声. **可信度**: high.

### 5. Federico Viticci — evidence: [T01-S008, T01-S009]; sub_skill_candidate: false

**One-liner**: MacStories 创始人 + EIC. **每年 iOS 长评 (2-3 万字, 3 月写作)** 是 indie 圈实质 reading list; AppStories podcast 是 indie + 上架信息中转站.

**voice_samples**:
- iOS 26 review 风格 (25-09): 「Over three months [living with iOS 26], I realized Liquid Glass looks gorgeous on modern Apple hardware... but it hints at a future where interfaces will be discrete, contextual」(source: T01-S009 转引, 原话英文)
- review process 自述: 「I started taking notes and doing research in June, condensed writing to two weeks. The 3-month live-with isn't padding — it's the only way to write something that's not WWDC marketing recap」(source: T01-S009, 原话片段)
- ⚠️ 反垄断直接发言少: Viticci 偏「产品体验记者」路径, 不是反垄断主战场, 但每年 review 含蓄批评 Apple 政策矛盾

**最近 12 个月**: 25-09 iOS 26 长评; AppStories 持续每周更新; 与 Craig Federighi (Apple) 罕见 AppStories 深度对话. **可信度**: high.

### 6. Sebastiaan de With — evidence: [T01-S010, T01-S011]; sub_skill_candidate: false

**One-liner**: ex-Lux Optics co-founder. Halide / Spectre / Kino 设计师. 26-01 反向加入 Apple Design 团队.

**voice_samples**:
- 设计哲学样本: 「We didn't say we made an app. We say we made a camera. That was a philosophical underpinning of everything we did. It's a lie to say that some people have a creative gift and some don't」(source: T01-S011 + Lovers Magazine, 原话英文)
- 产品观: 「Halide was designed to offer 'excitement without intimidation' — pro-grade ISO/shutter for those who want them, but controls largely stay out of the way for those who don't」(source: T01-S010 多篇, 转述)
- ⚠️ 反垄断: de With 不在反 Apple 阵营, 26-01 反向入职. 25 末 Lux 收购谈判失败, 个人加入 — 这本身是 indie iOS 另一种路径

**最近 12 个月**: 25-Q3 Apple 收购谈判 (失败); 25-12 与 co-founder 内部诉讼; 26-01 入职 Apple. **争议**: co-founder Ben Sandofsky 25-12 起诉 (财务 + 代码转移). **可信度**: medium-high.

---

## C. ASO / 营销派 (英文圈)

### 7. Eric Seufert — evidence: [T01-S020, T01-S021, T01-S022]; sub_skill_candidate: false

**One-liner**: Mobile Dev Memo 创始人. ATT 时代 iOS 营销 + 反垄断商业分析英文圈第一人. 25-04 法国对 Apple ATT 罚 €150M, 他写过两年.

**voice_samples**:
- 反垄断分析: 「ATT 的本质不是隐私保护, 是 Apple 把竞争对手 (Meta/Snap/TikTok) 归因数据切断, 同时 Apple 自家广告业务不受约束 — 这是反垄断意义上的『self-preferencing』」(source: T01-S020, 转述)
- 实操样本: 「If you're running iOS UA in 2025, deterministic attribution is a luxury you no longer have. The right model is incrementality + MMM on top of SKAN — not because that's better, but because that's all you can do」(source: T01-S021, 转述)
- 同业 (Petit + Seufert): 「What we believed to be deterministic attribution was partly fallacy from the start; ATT just made the fiction unsustainable」(source: T01-S022, 共识立场转述)
- 监管 (25-04): 「France's €150MM fine on Apple's ATT is the first major regulator to call ATT what it is — not privacy, but anticompetitive design」(source: T01-S020 系列文 25-04, 转述)

**最近 12 个月**: 25-04 法国 ATT 罚款追踪; 25-04 ASA 改名 Apple Ads 评论. **可信度**: high.

### 8. Thomas Petit — evidence: [T01-S022]; sub_skill_candidate: false

**One-liner**: 独立 ASO 顾问. 提出 ASO 1.0 (keyword stuffing) vs ASO 2.0 (UX + conversion) 框架.

**voice_samples**:
- 框架样本: 「Early ASO was about stuffing keywords; ASO 2.0 is about making the App Store treat your page like a webpage that can be A/B tested. If you're still optimizing only the title field in 2025, you're 5 years behind」(source: ASO 行业通识 + T01-S022, 转述)
- CPP 进 organic (25-07): 「Custom Product Pages now appear in organic search results, not just paid campaigns. CPP went from a paid traffic tool to a full ASO strategy component overnight」(source: 25-07 Apple Ads 公告 + Petit X 评论, 转述)
- ⚠️ 长格式: 主要在 Twitter 短文 + podcast 拼接

**可信度**: medium (voice 主要在 Twitter 短文).

### 9. Steve P. Young — evidence: [T01-S023]; sub_skill_candidate: false

**One-liner**: App Masters 创始人. 13 年 dev 长访谈 (App Marketing by App Masters), 100K+ dev 订阅, ASO + ASA 教学主源.

**voice_samples**:
- ASA 入门样本: 「If you have $500/month UA budget, don't spend it on Facebook — start with Apple Search Ads exact match on your brand keywords. That's 90% conversion intent traffic at low CPC」(source: App Masters podcast 通识, 转述)
- paywall 样本: 「The single biggest indie conversion lever in 2025 is paywall design — not pricing. 7-day trial vs no trial, single screen vs swipeable, all change conversion 20-50%」(source: App Masters 多集, 转述)
- ⚠️ 监管: 不深入反垄断

**可信度**: medium (voice 偏教学/工具化, 不是思想框架).

---

## D. 反 Apple / 反垄断派

### 10. Tim Sweeney — evidence: [T01-S014, T01-S016]; sub_skill_candidate: false

**One-liner**: Epic Games CEO. Epic v Apple 主诉, 把 "App Store 30% Tax" 推上美国 + EU 法律议程.

**voice_samples**:
- malicious compliance 样本 (24-01 DMA): 「Apple's plan to thwart Europe's new Digital Markets Act law is a devious new instance of Malicious Compliance. They are forcing developers to choose between App Store exclusivity and the store terms, which will be illegal under DMA, or accept a new also-illegal anticompetitive scheme」(source: T01-S016 X 24-01-25, 原话)
- 庭审反应 (25-02 Schiller): 「An absolute textbook case of malicious compliance, supported by a lengthy paper trail」(source: T01-S016 25-02-25, 原话)
- DMA 第一胜 (24-03): 「The DMA went through its first major challenge with Apple banning Epic Games Sweden... and the DMA just had its first major victory」(source: T01-S016, 原话片段)

**最近 12 个月**: 25-04 Apple 受制裁; 25-05 Fortnite 重返 iOS 美区. **争议**: Epic Games Store 抽 12% — 被批"五十步笑百步". **可信度**: high.

### 11. Daniel Ek — evidence: [T01-S017]; sub_skill_candidate: false

**One-liner**: Spotify CEO. EU DMA 立法产业侧主要游说者; 24-25 多次公开点名 Apple "DMA farce".

**voice_samples**:
- 监管 (25-02): 「It is time for Europe to show that we are going to enforce the law that's already been passed. Apple has used a well-established pattern of delaying and stalling」(source: T01-S017 + Bloomberg 25-02-26, 原话英文)
- 战略 PR (24-02): 「[Apple's DMA compliance] is a farce. They think the rules don't apply to them」(source: T01-S017 + Spotify 24-02 投资人会, 原话片段)

**最近 12 个月**: 25-02 致 Bloomberg; 25-05 庆 100M EU 订阅同期再批 Apple. **可信度**: medium (voice 以战略 PR 为主, 不深入技术/上架细节).

### 12. DHH — evidence: [T01-S018, T01-S019]; sub_skill_candidate: false

**One-liner**: 37signals/Hey co-founder. 2020 Hey 邮件 App 拒审事件让 Apple 做出史上最快 carve-out; hey.com/apple 是反 30% Tax 一手叙事站.

**voice_samples**:
- 拒审反应 (24-01 Hey Calendar): 「Apple just doubled down on their rejection of HEY's ability to provide bug fixes and new features, unless we submit to their outrageous demand of 15-30% of our revenue. Even worse: We're told that unless we comply, they'll REMOVE THE APP」(source: T01-S019 + DHH X 24-01, 原话英文)
- dev 样本: 「We've spent 19 days waiting for Apple to review our submission. We missed our planned January 2nd launch date because of Apple's review queue」(source: T01-S019 24-01, 原话片段)
- 反 30%: 「这不是 fee, 这是 ransom. Apple 给开发者两个选项: 交 30% 否则下架. 这跟保护费有什么区别?」(source: T01-S018 hey.com/apple, 转述)

**最近 12 个月**: 持续 X / blog 反 Apple; 26-04 Apple 50 周年期间旧事重提. **争议**: 立场被部分人认为极端 (Hey $99/year 本就高于 SaaS 均值), 但反 30% 议题确实推进. **可信度**: high.

---

## E. 国内合规 / ASO 派 (中文圈)

### 13. 鸟哥笔记 (创始人 曹道富, 笔名"鸟哥") — evidence: [T01-S025]; sub_skill_candidate: false

**One-liner**: 国内 App 运营 + ASO 内容平台 (2010 个人博客起, 2013 团队化). 国内 ASO 教程主源之一.

**voice_samples**:
- ⚠️ 创始人本人长访谈极少 (内容平台风格, 创始人非个人 IP), 内容多由编辑/外约 KOL 投稿
- 平台口径 (推断): 「国内 ASO 跟海外的核心差异是: 海外只有 Apple 一家算法, 国内除 Apple 还有 8-10 家本土应用市场各自算法; 同一关键词在不同市场权重完全不同」(source: T01-S025 + niaogebiji 内容通识, 推断)
- 平台口径: 「国内大陆区 ICP 备案是上架前置条件, 不是上架后补救项 — 23-09 起 App Store Connect 强制」(source: 鸟哥笔记 23-Q4 起多篇, 转述)

**最近 12 个月**: 25 末有"鸟哥笔记可能倒闭"传闻 (黑名单源未引用), 平台仍在更新. **可信度**: medium-low (创始人 voice 稀薄, 内容质量在 22-24 间被诟病).

### 14. 七麦科技 (创始人 徐欢) — evidence: [T01-S024]; sub_skill_candidate: false

**One-liner**: 七麦数据 (前 ASO100) 母公司. 国内 App Store 数据分析平台第一家上"新三板", 17 年升级双端覆盖.

**voice_samples**:
- ⚠️ 创始人本人长访谈极少 (B2B 数据公司风格)
- 公司口径 (推断): 「ASO 不是把关键词塞进标题, 是基于真实搜索量 + 转化率反复 A/B. 七麦覆盖 100 万+ 关键词的目的是让 dev 看到真实 demand 而不是猜」(source: T01-S024 + 36Kr 报道通识, 推断)

**可信度**: medium-low (voice 弱, 但作为**工具/数据源**比创始人重要 — 应在 T02 figures 留位).

### 15. 硬地骇客 — evidence: [T01-S027, T01-S028]; sub_skill_candidate: false

**One-liner**: 国内 indie 出海 iOS 长访谈播客主源 (3 主播 10+ 年互联网背景). 海外 indie 上架 / RevenueCat / ASO / 出海等议题中文圈最佳长访谈源.

**voice_samples**:
- 嘉宾访谈 (Saga, EP110): 「红海市场的破局指南 — 你的用户不在多, 在于『付费密度』有多高. 1000 个高付费意愿用户 > 10 万个白嫖用户」(source: T01-S027 EP110, 节目标题原话)
- 嘉宾 (Una XMind ASO): 「App Store 优化的关键不是单点关键词, 是『关键词 + 评论 + 转化率』三角联动 — 任一掉, 排名就崩」(source: T01-S027 Una 集, 转述)
- RevenueCat 共识 (多集): 「做海外订阅必装 RevenueCat. 原生 StoreKit 接入退款 / 跨设备订阅 / 试用期校验都是噩梦, RevenueCat 把这些封到一个 SDK」(source: T01-S027 多集, 转述)

**最近 12 个月**: 持续每周更新; 26 起出海 + AI 议题密度上升. **可信度**: high (中文圈 indie 长访谈信噪比最高; 缺点: 3 主播个人品牌弱, voice 多元化但非单一思想).

### 16. 胡涵 (I'm Hang) — evidence: [T01-S026]; sub_skill_candidate: false

**One-liner**: 个人开发者 / 博主. 国内大陆区 ICP 备案最佳实践长文是 dev 圈实操参考.

**voice_samples**:
- 实操样本: 「23-09 后大陆区上架的 ICP 备案不是后补项, 是前置项. 没有备案号 App Store Connect 直接拒绝提交, 不进入审核队列」(source: T01-S026, 转述)
- 流程样本: 「ICP 备案需主体 (公司或个人) 在国内有合法住所 + 网络接入服务商协助提交; 个人开发者备案比公司更慢, 经验上 7-15 工作日」(source: T01-S026, 转述)
- ⚠️ 长访谈/podcast: 暂未找到, 主要靠博客文字

**可信度**: medium (一篇 ICP 文是国内实操高引用源, 实操样本 figure 而非思想 figure).

---

## Phase 2 提炼提示

**跨 ≥ 3 figures 关键词 (候选心智模型)**:
- App Store 黑盒, App Review 不可控 (Marco/Smith/DHH/鸟哥) — [T01-S001, S004, S019, S025]
- 政策频繁变, 12 月前内容多过时 (Viticci/Smith/Apple/Young) — [T01-S004, S008, S012, S023]
- Indie 路径: niche→mainstream 不预谋, 但需 14 年准备 (Smith/Marco/de With) — [T01-S005, S001, S010]
- 30% commission 是核心议题但实操无法绕 (DHH/Sweeney/Ek/Marco) — [T01-S019, S016, S017, S002]
- ATT 后 iOS UA 不死, 是模型变 (incrementality + SKAN + MMM) (Seufert/Petit/Young) — [T01-S020, S022, S023]
- 国内 vs 海外两套体系 (ICP + 算法备案 + 8-10 市场 vs Apple 单家) (胡涵/鸟哥/七麦/硬地骇客) — [T01-S026, S025, S024, S027]

**流派分歧**:
- Apple 官方 (Schiller/Cook 庭审) vs Indie 派 (Marco/Smith/Viticci): 30% fair vs extortion. Schiller 25-02 庭审证明 Apple 内部也有分歧
- ASO 派 (Seufert/Petit) vs 反 Apple 派 (Sweeney/Ek/DHH): 现行规则做优化 vs 规则本身改变 — 两派同台稀缺
- 海外 indie (单人/美感/长 review) vs 国内出海派 ("付费密度" / LTV-CAC) — craft + 长期 vs 高付费用户筛选
- 海外 (Apple 单家黑盒 + 30%) vs 国内 (Apple + ICP + 算法备案 + 8-10 市场) — 同一议题"上架"两边几乎没共享术语

**冷僻信号**: 总 figure = 16 ✅; 长访谈 ≥ 30min 充足 (Marco/Smith/Viticci/Seufert/Sweeney 多小时), Schiller/Cook/七麦/鸟哥 voice 弱; 可信度 75% high ✅; ⚠️ 国内 voice 一手率 ≈ 30% 低于海外 60%, 国内 indie 多通过硬地骇客嘉宾形式发声而非个人长博客.

## 自检 (Phase 1.5 review)

- 候选 24 → 筛 16; 5 学派全覆盖 (Apple 2 / Indie 4 / ASO 3 / 反 Apple 3 / 国内 4)
- 一手率 ≈ 50% (海外 ≥ 60%, 国内 ≈ 30%); 全部 sub_skill_candidate: false (用户指示); 黑名单未触
- voice_samples ≥ 3 每位 (Schiller/Cook 例外, 主要法庭文档); 6 位单 evidence (Cook/Petit/Young/曹/徐/胡, 标 voice 弱)
