---
name: c2pa-metadata
description: "Embed C2PA (Content Authenticity Initiative) provenance manifests in AI-generated marketing assets (image/video/audio/PDF). Use when: preparing AI-generated ad creative, social images, or video for EU markets to comply with EU AI Act Article 50 (applicable 2 Aug 2026); embedding visible AI-generation disclosure in assets; meeting brand-trust transparency requirements."
---

# /digital-marketing-pro:c2pa-metadata — Embed Content Authenticity Provenance

## Purpose

Wraps `scripts/embed-c2pa.py` to add a **C2PA (Coalition for Content Provenance and Authenticity) manifest** to any AI-generated marketing asset. The manifest carries a machine-readable provenance trail (who generated it, what generator was used, what prompt produced it, when it was reviewed) plus a visible AI-generation claim in the IPTC digital-source-type vocabulary.

This is the technical mechanism brands use to comply with:

- **EU AI Act Article 50** (applicable 2 August 2026) — generative-AI marketing content must be marked in a machine-readable format using open, interoperable standards. C2PA is the emerging backbone. Penalty for non-compliance: up to **€15 million or 3% global annual turnover**.
- **NY synthetic-performer disclosure law** (effective June 2026) — $1K–$5K per violation, $10K repeat; applies to synthetic influencers and AI-generated endorsements.
- **FTC May 2026 endorsement guidance** — covers AI testimonials and synthetic creator content.
- **Australia Online Safety Act / UK Online Safety Act** — emerging deepfake disclosure requirements.

The resulting asset can be inspected by any C2PA-aware viewer (Adobe Photoshop, Lightroom, Truepic, [contentcredentials.org/verify](https://contentcredentials.org/verify)).

## When to invoke

- Right after any AI image / video / audio generation step in the engagement workflow (Part 11 — AI Creative Instructions output)
- Before handing a generated asset to the design team for review
- As a pre-publish gate in `/digital-marketing-pro:check` for EU-targeted assets
- Bulk-applying to a backlog of AI-generated assets before EU AI Act enforcement on 2 Aug 2026

## Quick examples

```bash
# Single asset — image generated by Vertex AI / Nano Banana Pro
/digital-marketing-pro:c2pa-metadata \
    --input assets/q3-launch-hero.png \
    --output assets/signed/q3-launch-hero.png \
    --brand "Acme Corp" \
    --generator "Vertex AI / Nano Banana Pro" \
    --ai-claim ai-generated-content \
    --prompt "minimalist product hero shot, soft natural lighting"

# Video with human review tracked
/digital-marketing-pro:c2pa-metadata \
    --input campaigns/launch-video-v3.mp4 \
    --output campaigns/signed/launch-video-v3.mp4 \
    --brand "Acme Corp" \
    --generator "Runway Gen-4" \
    --ai-claim ai-generated-content \
    --reviewer "Jane Smith"

# Human-created image with AI-assisted edits
/digital-marketing-pro:c2pa-metadata \
    --input assets/founder-headshot-edited.jpg \
    --output assets/signed/founder-headshot-edited.jpg \
    --brand "Acme Corp" \
    --generator "Adobe Generative Fill" \
    --ai-claim ai-assisted-edits

# Production sign with a real C2PA signing certificate
/digital-marketing-pro:c2pa-metadata \
    --input assets/q3-launch-hero.png \
    --output assets/signed/q3-launch-hero.png \
    --brand "Acme Corp" \
    --generator "Vertex AI / Nano Banana Pro" \
    --ai-claim ai-generated-content \
    --signing-cert /secure/c2pa-prod-cert.pem \
    --signing-key /secure/c2pa-prod-key.pem
```

## AI claim values (IPTC digital source type)

| Value | When to use | Maps to IPTC URI |
|---|---|---|
| `ai-generated-content` | Asset fully generated by AI | `algorithmicMedia` |
| `ai-assisted-edits` | Human-created + AI-edited (e.g. Generative Fill) | `compositeWithTrainedAlgorithmicMedia` |
| `ai-no-substantive-changes` | AI used (e.g. upscaling) but no semantic change | `minorHumanEdits` |

The IPTC vocabulary is what EU AI Act regulators reference — using these values rather than ad-hoc strings makes the asset interoperable with the Article 50 enforcement tooling.

## Supported asset formats

`.png` · `.jpg/.jpeg` · `.webp` · `.gif` · `.tiff` · `.mp4` · `.mov` · `.webm` · `.mp3` · `.wav` · `.pdf`

## Signing certificate

Production C2PA signatures require a certificate from a CAI-recognized signing authority. The script will use one if you pass `--signing-cert` and `--signing-key`. If you omit them, the script generates a **self-signed 90-day dev certificate** for development testing only — a self-signed asset will verify as "signature present but signer not in trust list" at [contentcredentials.org/verify](https://contentcredentials.org/verify).

For production deployment:

1. Obtain a C2PA-compatible signing certificate from a CAI-recognized authority (Adobe, Truepic, Numbers Protocol, Microsoft Azure Confidential Ledger).
2. Store the cert + key securely (do NOT commit to git; use an environment-variable path or secret store).
3. Pass `--signing-cert` and `--signing-key` on every production invocation.

Reference: [opensource.contentauthenticity.org/docs/manifest/signing-manifests/](https://opensource.contentauthenticity.org/docs/manifest/signing-manifests/)

## Python dependencies

- `c2pa-python>=0.5.0` — auto-installed on first run via `pip install`
- `cryptography` — only needed for the dev self-signed cert path; auto-installed if missing

Both are part of the plugin's **Full mode** (~50 MB) — see `pip install -r scripts/requirements.txt` in the README.

## Output

The script prints a JSON status report to stdout:

```json
{
  "status": "success",
  "input": "assets/q3-launch-hero.png",
  "output": "assets/signed/q3-launch-hero.png",
  "size_bytes": 482371,
  "brand": "Acme Corp",
  "generator": "Vertex AI / Nano Banana Pro",
  "ai_claim": "ai-generated-content",
  "created": "2026-05-16T10:30:00+00:00",
  "manifest_assertions": ["c2pa.actions", "stds.schema-org.CreativeWork"],
  "using_dev_cert": false,
  "verify_url": "https://contentcredentials.org/verify"
}
```

## Integration with the engagement workflow

In a full 12-part engagement, this skill plugs in at **Part 11 — AI Creative Instructions output**. After a creative brief is rendered as an actual asset (in SocialForge or a manual creative process), the resulting file passes through `c2pa-metadata` before being checked in to `engagements/<slug>/11-creative-briefs/signed/`.

The `/digital-marketing-pro:check` pre-publish gate should also verify that all AI-generated assets in an EU-targeted campaign carry a C2PA manifest. v3.4 adds this verification to the EU jurisdiction rule pack in `skills/context-engine/compliance-rules.md`.

## Related

- `/digital-marketing-pro:check` — pre-publish quality gate (now verifies C2PA manifest on AI assets for EU campaigns)
- `skills/context-engine/compliance-rules.md` — EU AI Act Article 50 rule pack
- `skills/influencer-creator/ftc-compliance.md` — FTC May 2026 endorsement guidance
- [C2PA spec v1.3](https://c2pa.org/specifications/specifications/1.3/index.html)
- [Content Authenticity Initiative](https://contentauthenticity.org/)
