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Ongoing / medium case

# Jasne.ai

We believe sales teams need a better way to make sales representatives and managers passionate about the products they represent, because training tools teach product facts but rarely make people genuinely interested in what they sell.

Mobile quiz answer screen
Looped mobile quiz interaction
Course generation flow
Role

Co-founder, designer and agentic builder

Product

Mobile-first AI-driven LMS and native employee-success apps.

Stage

Ongoing product and workflow exploration.

Scale

5000+ lightbulbs collected by 300+ users since beginning of 2026

## From mission to value

1. 00 Mission

   ### Make sales teams passionate about their products.

2. 01 Audience

   ### Sales teams

   Sales teams operate in highly competitive domains, where markets move fast and product knowledge from their own company and competitors is hard to keep up with.

   Can sales teams see whether training creates real product passion?
3. 02 User

   ### Sales representatives and managers

   Today, managers organize day-long training sessions, sales representatives attend them, and product knowledge stays scattered across company manuals, presentations, and brochures.

   Do sales representatives and managers feel more curious and confident about what they sell?
4. 03 Need

   ### Build product curiosity

   Sales representatives need product information in easy-to-digest portions they can take in every day, so they keep up with the market and grow liking toward what they sell.

   Does product knowledge become something sales representatives and managers want to explore?
5. 04 Infrastructure

   ### Feed the passion engine

   Mobile apps help build daily learning habits, while LLMs quickly create digestible, personalized content at scale so product learning stays engaging.

   Can sources, AI, integrations, and feedback keep product curiosity alive?
6. 05 Product

   ### From product knowledge to belief

   Generate knowledge, shape materials, deliver learning, and show progress so sales representatives and managers can understand the product story and make it their own.

   Does the product turn knowledge into belief sales teams can use?
7. 06 Value

   ### Sales teams sell with conviction

   Managers see where interest grows, sales representatives explain products with more energy, and teams can measure whether learning changes sales conversations.

   Do sales conversations show more confidence, energy, and product understanding?

What we've shipped so far

## Learning management system for sales teams

1. 01

   ### Generate knowledge base

   Bring files, images, recordings, and links into one searchable source that is ready for AI-supported work.

2. 02

   ### Prepare materials

   Turn the knowledge base into training materials, scripts, documents, and messages that match daily sales work.

3. 03

   ### Monitor results

   Track progress, spot knowledge gaps, and adjust support before weak signals turn into sales problems.

## Everyone loves to feel rewarded

Courses and progress
Course path
Quiz check
Assistant
Achievement wall
Reward moment
Updates and reactions
Draft narrative

## The product lesson

Jasne.ai makes the AI-native side of UX RULER concrete. The important story is not "AI in learning"; it is how AI changes the distance between knowledge, behavior, support, and product feedback.

The case should keep its experimental tone, but the flow now gives it the same artifact-first confidence as the Lendi map.

Sections to fill

## Case-study shape

- What employee learning or success problem the product targets.
- What makes the LMS AI-native instead of AI-assisted.
- How the mobile experience supports learning in the flow of work.
- Which signals should show learning, behavior change, or adoption.
- Which screenshots or short videos best explain the product.