Paid Campaign Performance
Google Ads vs Meta Ads — 90 days ending Mar 16, 2026
Google Ads
Meta Ads
Platform comparison
Google Ads
Total Spend$53,860
Total Clicks85,923
Total Conversions1,606
Avg CTR2.61%
ROAS (conv×$100/cost)2.98×
AttributionLast-click, 90d
Meta Ads
Total Spend$59,212
Total Clicks142,411
Total Purchases4,751
Avg CPM$6.90
Blended ROAS8.26×
Attribution7d click / 1d view
Estimated daily spend trend — Google vs Meta (90d)
CTR vs CVR (click) — one dot per campaign
Google (size = spend)
Meta (size = spend)
All campaigns — sorted by ROAS
| Campaign | Platform | Spend | Clicks |
CTR | Conv. | CVR (click) | ROAS | Status |
Budget pacing — spent vs estimated 90-day budget
Recommendation
Scale budgets on Meta Brand Awareness (10.18×), Retargeting Add-to-Cart (9.94×), and Prospecting Lookalike (7.79×) — all well above 3× ROAS threshold.
Google's Display Retargeting (1.01×) and YouTube Brand Awareness (0.01×) are below break-even; consider pausing or dramatically restructuring before the next billing cycle.
Google Search campaigns are near threshold at 2.7–3.0× and should be optimized before scaling.