Paid Campaign Performance
Google Ads vs Meta Ads — 90 days ending Mar 16, 2026
Google Ads Meta Ads
Platform comparison
Google Ads
Total Spend$53,860
Total Clicks 85,923
Total Conversions 1,606
Avg CTR 2.61%
ROAS (conv×$100/cost)2.98×
Attribution Last-click, 90d
Meta Ads
Total Spend$59,212
Total Clicks 142,411
Total Purchases 4,751
Avg CPM$6.90
Blended ROAS 8.26×
Attribution 7d click / 1d view
Estimated daily spend trend — Google vs Meta (90d)
Google Ads Meta Ads
CTR vs CVR (click) — one dot per campaign
Google (size = spend) Meta (size = spend)
All campaigns — sorted by ROAS

Campaign | Platform | Spend | Clicks | CTR | Conv. | CVR (click) | ROAS | Status
--- | --- | --- | --- | --- | --- | --- | --- | ---

Budget pacing — spent vs estimated 90-day budget
Recommendation
Scale budgets on Meta Brand Awareness (10.18×), Retargeting Add-to-Cart (9.94×), and Prospecting Lookalike (7.79×) — all well above 3× ROAS threshold. Google's Display Retargeting (1.01×) and YouTube Brand Awareness (0.01×) are below break-even; consider pausing or dramatically restructuring before the next billing cycle. Google Search campaigns are near threshold at 2.7–3.0× and should be optimized before scaling.