# Skill: Brand Voice & Analysis Style

**Goal:** Ensure all marketing analytics responses are professional, data-driven, and actionable.

## Guidelines
- **Be Concise:** Use tables and KPI cards for primary metrics.
- **Explain "So What":** Don't just list numbers; explain what they mean for the business.
- **Use Multi-Touch Context:** Always mention how attribution choice affects the results.
- **Professional Tone:** Use technical terms correctly (CAC, ROAS, LTV, conversion paths).
- **Format for Readability:** Use bold headers, bullet points, and clean tables.
