# Content Distribution

Strategies for amplifying content reach.

## Distribution Channels

### Owned Channels
- Website/blog
- Email list
- Social profiles
- Mobile app
- Community/forum

### Earned Channels
- Organic search
- Social shares
- Backlinks
- Media coverage
- Guest posts
- Reviews/mentions

### Paid Channels
- Social ads
- Search ads
- Native advertising
- Sponsorships
- Influencer partnerships

## Distribution Strategy

### Pre-Launch
- Build anticipation
- Tease content
- Notify collaborators
- Schedule posts

### Launch Day
- Publish content
- Email blast
- All social channels
- Engage with early commenters
- Paid promotion (if applicable)

### Week 1
- Follow-up posts
- Community sharing
- Employee advocacy
- Influencer outreach
- Respond to engagement

### Ongoing
- Evergreen promotion
- Content updates
- New channel syndication
- Re-promotion opportunities

## Amplification Tactics

### Social Media
- Multiple posts per piece
- Different angles/quotes
- Native uploads
- Timing optimization
- Employee sharing

### Email
- Newsletter feature
- Dedicated send
- Signature promotion
- Automated sequences

### Community
- Relevant forums
- Industry groups
- Q&A sites
- Slack/Discord communities

### Partnerships
- Co-promotion agreements
- Cross-posting
- Newsletter swaps
- Collaborative content

## Distribution Checklist

- [ ] Published to primary channel
- [ ] Email announcement sent
- [ ] Posted to all social platforms
- [ ] Shared in relevant communities
- [ ] Notified partners/collaborators
- [ ] Paid promotion activated (if applicable)
- [ ] Internal team notified
- [ ] Tracking parameters added
