# Viral Mechanics

What makes content spread on social media.

## Emotional Triggers

### High-Arousal Emotions (Spread)
- **Awe**: Mind-blowing facts, transformations
- **Excitement**: Breaking news, announcements
- **Humor**: Relatable comedy, wit
- **Anger**: Injustice, controversy
- **Anxiety**: FOMO, warnings

### Low-Arousal Emotions (Don't Spread)
- Sadness (without hope)
- Contentment
- Relaxation

## Shareability Factors

### Why People Share

1. **Social Currency**
   - Makes them look smart/informed
   - Signals their values
   - Shows they're "in the know"

2. **Triggers**
   - Associated with common occurrences
   - "Every time I see X, I think of Y"

3. **Emotion**
   - Strong emotional response
   - High-arousal states

4. **Public**
   - Visible to imitate
   - Social proof built in

5. **Practical Value**
   - Useful information
   - Tips and how-tos
   - Lists and resources

6. **Stories**
   - Narrative structure
   - Relatable journey
   - Hero transformation

## Viral Content Patterns

### Transformation Content
- Before/after reveals
- Progress journeys
- Skill development

### Educational Content
- "X things you didn't know"
- "The truth about..."
- Myth busting

### Relatable Content
- "POV: When you..."
- "Nobody: ... Me:"
- Specific experiences

### Controversy
- Hot takes
- Unpopular opinions
- Industry critiques

## Trend Jacking

### How to Trend Jack
1. Spot trend early
2. Find relevant angle to your brand
3. Execute quickly
4. Add unique twist
5. Use trending audio/format

### When to Skip
- Trend misaligned with brand
- Too late (>48 hours old)
- Forced connection
- Sensitive topics

## Viral Content Checklist

- [ ] Strong hook in first 3 seconds
- [ ] Emotional trigger identified
- [ ] Shareable (makes sharer look good)
- [ ] Easy to consume quickly
- [ ] Clear, simple concept
- [ ] Native to platform format
- [ ] Relevant to trending moment
- [ ] Rewatchable/re-readable
