# Marketing Tactics Library

Based on research from [GrowthHackers](https://growthhackers.com/), [Demand Curve](https://www.demandcurve.com/), [Reforge](https://www.reforge.com/).

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## Content Marketing Tactics

### Blog & SEO
| Tactic | Description | Effort |
|--------|-------------|--------|
| Pillar content | Comprehensive guides (3000+ words) | High |
| Content clusters | Topic hubs with internal links | Medium |
| Comparison posts | "[Product] vs [Competitor]" | Medium |
| Alternative posts | "Best [Competitor] alternatives" | Medium |
| Data-driven content | Original research, surveys | High |
| Expert roundups | Curated expert opinions | Medium |
| Content refresh | Update old posts with new data | Low |
| FAQ optimization | Answer People Also Ask | Low |

### Lead Magnets
| Type | Conversion | Effort |
|------|------------|--------|
| Template/Checklist | High | Low |
| Ebook/Guide | Medium | Medium |
| Calculator/Tool | Very High | High |
| Free trial | High | Product |
| Webinar | High | Medium |
| Assessment/Quiz | Very High | Medium |
| Course/Training | High | High |
| Swipe file | Medium | Low |

### Video Content
| Format | Platform | Purpose |
|--------|----------|---------|
| Short-form (<60s) | TikTok, Reels | Awareness |
| How-to tutorials | YouTube | SEO, education |
| Product demos | Website, Sales | Conversion |
| Customer stories | Website, Social | Trust |
| Behind-the-scenes | Social | Connection |
| Live streams | LinkedIn, YouTube | Engagement |
| Webinars | Zoom, proprietary | Lead gen |

---

## Paid Advertising Tactics

### Search (Google/Bing)
| Tactic | Description |
|--------|-------------|
| Branded terms | Protect your brand |
| Competitor terms | Capture their traffic |
| Long-tail keywords | Lower CPC, higher intent |
| RLSA | Retarget searchers |
| DSA | Dynamic ads from site |
| Performance Max | AI-optimized |

### Social Ads
| Platform | Best For |
|----------|----------|
| Meta (FB/IG) | B2C, retargeting, lookalikes |
| LinkedIn | B2B, targeting by title/company |
| Twitter/X | Tech, announcements |
| TikTok | Gen Z, viral content |
| Reddit | Niche communities |
| Quora | Question-based intent |

### Ad Creative Tactics
| Tactic | Description |
|--------|-------------|
| UGC-style | User-generated content feel |
| Before/After | Transformation visual |
| Testimonial | Customer quote/video |
| Problem-Solution | Pain point then relief |
| Listicle | "3 reasons why..." |
| Behind-the-scenes | Authenticity |

---

## Email Marketing Tactics

### List Building
| Tactic | Conversion |
|--------|------------|
| Exit intent popup | 2-4% |
| Scroll-triggered | 1-3% |
| Content upgrade | 5-15% |
| Gated content | 10-25% |
| Quiz/Assessment | 20-40% |
| Free tool access | 15-30% |
| Newsletter signup | 1-3% |
| Webinar registration | 15-25% |

### Engagement Tactics
| Tactic | Purpose |
|--------|---------|
| Welcome sequence | Onboard, engage |
| Re-engagement | Win back inactive |
| Behavior triggers | Timely, relevant |
| VIP/Loyalty | Reward engaged |
| Anniversary | Personal touch |
| Survey/Feedback | Listen, segment |

### Conversion Tactics
| Tactic | Description |
|--------|-------------|
| Abandoned cart | 3-email sequence |
| Trial expiring | Urgency + value recap |
| Feature announcement | Drive adoption |
| Upgrade prompts | Segment by usage |
| Cross-sell | Related products |

---

## Social Media Tactics

### Organic Growth
| Tactic | Description |
|--------|-------------|
| Carousels | Multi-image educational posts |
| Threads | Long-form storytelling |
| Polls/Questions | Engagement bait |
| Memes | Relatable humor |
| Behind-the-scenes | Authenticity |
| User shoutouts | Community building |
| Trending topics | Timely relevance |
| Repurposing | Blog → Social clips |

### Engagement Tactics
| Tactic | Effect |
|--------|--------|
| Reply to comments | Algorithm boost |
| Engage on others' posts | Visibility |
| Ask questions | Conversation starters |
| Call to action | "Tag a friend who..." |
| Controversy | Debate, engagement |
| Community hashtags | Discoverability |

### Influencer Marketing
| Type | Best For |
|------|----------|
| Mega (1M+) | Awareness, big budget |
| Macro (100K-1M) | Reach + engagement |
| Micro (10K-100K) | Engagement, authenticity |
| Nano (1K-10K) | Niche, high trust |
| Employee advocates | Authentic, free |

---

## Product-Led Growth Tactics

### Acquisition
| Tactic | Description |
|--------|-------------|
| Freemium | Free tier with limits |
| Free trial | Time-limited full access |
| Reverse trial | Start premium, downgrade |
| Invite-only | Exclusivity |
| Referral program | Viral growth |
| Public roadmap | Transparency |
| API/Integrations | Platform stickiness |

### Activation
| Tactic | Description |
|--------|-------------|
| Onboarding checklist | Guided first steps |
| Empty states | Helpful when no data |
| Templates | Quick start |
| Sample data | See value immediately |
| Progress indicators | Gamification |
| Quick wins | Early success |
| Interactive tours | Feature discovery |

### Retention
| Tactic | Description |
|--------|-------------|
| Usage notifications | Re-engagement |
| Achievement emails | Celebrate milestones |
| Feature announcements | New value |
| Power user features | Depth |
| Community access | Belonging |
| Habit loops | Daily/weekly engagement |

---

## PR & Earned Media Tactics

### Media Relations
| Tactic | Description |
|--------|-------------|
| Press releases | Major announcements |
| HARO responses | Expert source |
| Journalist outreach | Relationship building |
| Exclusive stories | Early access |
| Data/Research | Newsworthy findings |
| Trend commentary | Expert perspective |

### Thought Leadership
| Tactic | Platform |
|--------|----------|
| Guest posts | Industry blogs |
| Podcast guesting | Niche shows |
| Speaking | Conferences, webinars |
| LinkedIn content | Professional network |
| Twitter threads | Tech/startup audience |
| Newsletter features | Industry roundups |

### Newsjacking
| Approach | When |
|----------|------|
| Industry news | Comment on trends |
| Product announcements | Launch timing |
| Seasonal events | Holiday tie-ins |
| Breaking news | Rapid response |

---

## Partnership Tactics

### Co-Marketing
| Type | Description |
|------|-------------|
| Webinar collaboration | Joint audience |
| Content co-creation | Guest posts, ebooks |
| Newsletter swaps | Cross-promotion |
| Social takeovers | Audience sharing |
| Bundle deals | Joint offers |
| Event sponsorship | Visibility |

### Integration Partnerships
| Tactic | Benefit |
|--------|---------|
| App marketplace | Distribution |
| Native integrations | Product value |
| API partnerships | Ecosystem |
| White-label | Revenue share |

### Affiliate/Referral
| Type | Commission |
|------|------------|
| One-time | Per signup/sale |
| Recurring | % of subscription |
| Tiered | Volume bonuses |
| Hybrid | Base + recurring |

---

## Community Building Tactics

### Community Platforms
| Platform | Best For |
|----------|----------|
| Slack | Professional, active discussion |
| Discord | Younger, casual |
| Circle | Courses, memberships |
| Facebook Groups | Broad audience |
| Reddit | Tech, gaming |
| Private forum | Owned, branded |

### Engagement Tactics
| Tactic | Description |
|--------|-------------|
| Welcome ritual | New member introduction |
| AMAs | Expert access |
| Challenges | Gamification |
| User spotlights | Recognition |
| Office hours | Regular support |
| Feedback loops | Product input |
| Exclusive content | Member value |

---

## Event Marketing Tactics

### Virtual Events
| Type | Purpose |
|------|---------|
| Webinar | Education, lead gen |
| Virtual summit | Thought leadership |
| Product demo | Conversion |
| Workshop | Hands-on learning |
| Virtual happy hour | Community |

### In-Person Events
| Type | Purpose |
|------|---------|
| User conference | Community, retention |
| Industry events | Brand, networking |
| Meetups | Local community |
| Executive dinners | ABM, high-value |
| Pop-ups | Brand experience |

### Event Follow-Up
| Timing | Action |
|--------|--------|
| Same day | Thank you email |
| Day 1 | Recording + resources |
| Day 3 | Related content |
| Day 7 | Next event invite |
| Day 14 | Offer/CTA |

---

## Retention & Expansion Tactics

### Retention
| Tactic | Description |
|--------|-------------|
| QBRs | Quarterly business reviews |
| Health scoring | Proactive intervention |
| Usage alerts | Trigger outreach |
| Success milestones | Celebrate wins |
| Training | Continued education |
| Roadmap previews | Future value |

### Expansion
| Tactic | Description |
|--------|-------------|
| Usage-based upsell | Natural upgrade path |
| Seat expansion | Team growth |
| Feature upsell | Premium features |
| Cross-sell | Complementary products |
| Annual incentives | Lock in, discount |
| Referral program | Customer advocacy |
