# AgentKits Q1 2026 Product Launch Campaign

> Kế hoạch ra mắt sản phẩm Quý 1 - Team Productivity Coordination Tool

**Campaign ID:** PLN-Q1-2026
**Created:** 2026-01-08
**Owner:** Markit Agency
**Status:** Planning

---

## 1. Executive Summary

### Campaign Overview

| Element | Detail |
|---------|--------|
| **Product** | AgentKits - Team productivity coordination tool |
| **Launch Type** | Soft launch → Public launch |
| **Timeline** | Q1 2026 (Jan 15 - Mar 31) |
| **Primary Goal** | 500 trial signups, 50 paying customers |
| **Budget** | $15,000 total |

### Key Dates

| Milestone | Date | Phase |
|-----------|------|-------|
| Campaign Kickoff | Jan 15 | Pre-Launch |
| Beta Invites | Jan 22 | Pre-Launch |
| Soft Launch | Feb 1 | Launch |
| Product Hunt Launch | Feb 15 | Launch |
| Public Launch | Mar 1 | Launch |
| Optimization | Mar 1-31 | Post-Launch |

---

## 2. Campaign Objectives

### Primary Objectives (SMART)

| Objective | Metric | Target | Timeline |
|-----------|--------|--------|----------|
| **Awareness** | Website visitors | 10,000 | Q1 |
| **Acquisition** | Trial signups | 500 | Q1 |
| **Activation** | Trial → Active users | 60% | Q1 |
| **Revenue** | Paying customers | 50 | End Q1 |
| **Revenue** | MRR | $3,000 | End Q1 |

### Secondary Objectives

| Objective | Metric | Target |
|-----------|--------|--------|
| Email list growth | Subscribers | 1,000 |
| Social following | LinkedIn + Twitter | 2,000 |
| Content assets | Blog posts published | 8 |
| PR mentions | Media/blog coverage | 5 |

### Success Criteria

```
Trial → Active:     60%+ (industry: 40-60%)
Active → Paid:      10%+ (industry: 5-10%)
CAC:                <$150 (target)
Payback Period:     <6 months
```

---

## 3. Target Audience

### Primary Personas (from Buyer Personas doc)

| Persona | % Focus | Messaging Lead | Channel Focus |
|---------|---------|----------------|---------------|
| **Solo Sam** | 55% | "Give your team 4 hours of focus/day" | LinkedIn, Twitter, G2 |
| **Marketer Maya** | 25% | "Build async culture that scales" | Twitter, Product Hunt |
| **Founder Felix** | 20% | "Measure productivity without surveillance" | LinkedIn, Webinars |

### ICP (Ideal Customer Profile)

| Attribute | Specification |
|-----------|---------------|
| Company Size | 50-500 employees |
| Industry | Tech, SaaS, Digital agencies |
| Work Model | Remote-first or Hybrid |
| Current Tools | Slack, Google Workspace, Zoom |
| Budget Authority | Manager+ level |
| Pain Point | Meeting fragmentation, marketing automation coordination |

### Targeting Parameters

**LinkedIn Ads:**
- Job titles: Engineering Manager, Team Lead, VP Engineering, Founder, CEO
- Company size: 51-500 employees
- Industries: Computer Software, Internet, Information Technology
- Interests: Remote work, Team productivity, Agile methodologies

**Google Ads:**
- Keywords: "marketing team productivity", "marketing automation for teams", "meeting management tool"
- Intent: High-intent solution-seeking queries

---

## 4. Competitive Positioning

### Market Landscape

| Competitor | Positioning | Our Differentiation |
|------------|-------------|---------------------|
| Jasper | Individual time tracking | We're team-focused, not individual |
| Copy.ai | Distraction blocking | We coordinate, not block |
| Clockwise | Calendar optimization | We focus on team alignment, not just scheduling |
| HubSpot | Focus music | We're productivity tool, not background noise |

### Unique Value Proposition

> **"Team focus, not just individual focus."**

**Supporting Messages:**
1. Coordinate marketing automation across your entire team
2. Cut meeting fragmentation by 40%
3. Set up in 5 minutes, not 5 days

### Positioning Statement

> For marketing team managers at tech companies who struggle to coordinate marketing automation across distributed teams, AgentKits is a team productivity coordination tool that synchronizes marketing commands and minimizes meeting fragmentation. Unlike Jasper or Copy.ai that focus on individuals, we coordinate productivity at the team level because marketing teams need alignment, not just individual discipline.

---

## 5. Campaign Phases

### Phase 1: Pre-Launch (Jan 15 - Jan 31)

**Objective:** Build anticipation, gather early interest, finalize assets

| Week | Activities | Owner | Deliverables |
|------|------------|-------|--------------|
| Week 1 (Jan 15-21) | Finalize landing page, setup tracking, create waitlist | Marketing | Landing page live |
| Week 1 | Create content assets (blog posts, social) | Content | 4 blog posts drafted |
| Week 2 (Jan 22-28) | Beta invite campaign, influencer outreach | Marketing | 100 beta signups |
| Week 2 | Product Hunt ship page setup | Marketing | Ship page live |
| Week 2 | Email sequences setup | Email | Welcome + Nurture sequences |

**Key Deliverables:**
- [ ] Landing page with waitlist
- [ ] 4 blog posts (SEO-optimized)
- [ ] Email welcome sequence (5 emails)
- [ ] Social content calendar (4 weeks)
- [ ] Product Hunt ship page
- [ ] Beta invite email template
- [ ] Press kit / Media assets

### Phase 2: Launch (Feb 1 - Feb 28)

**Objective:** Generate signups, build momentum, maximize visibility

| Week | Activities | Owner | Deliverables |
|------|------------|-------|--------------|
| Week 3 (Feb 1-7) | Soft launch to beta users, gather feedback | Product | 50 active beta users |
| Week 3 | LinkedIn content push, community engagement | Marketing | 5 posts published |
| Week 4 (Feb 8-14) | Prepare for Product Hunt, coordinate hunters | Marketing | PH assets ready |
| Week 4 | Webinar: "Remote Team Productivity" | Marketing | 100 registrants |
| Week 5 (Feb 15-21) | Product Hunt launch day | All hands | Top 5 of the day |
| Week 5 | Post-PH follow-up, capitalize on traffic | Marketing | Convert PH traffic |
| Week 6 (Feb 22-28) | Paid ads kickoff (LinkedIn, Google) | Marketing | Ads live, optimizing |

**Key Deliverables:**
- [ ] Beta user feedback collected (50+ responses)
- [ ] Product Hunt launch (target: #1-5 of the day)
- [ ] Webinar executed (100+ attendees)
- [ ] Paid ads launched (LinkedIn + Google)
- [ ] 8 blog posts published
- [ ] 200 trial signups

### Phase 3: Post-Launch (Mar 1 - Mar 31)

**Objective:** Optimize conversion, scale what works, build sustainability

| Week | Activities | Owner | Deliverables |
|------|------------|-------|--------------|
| Week 7-8 | Paid ads optimization, A/B testing | Marketing | CAC reduction |
| Week 7-8 | Case study creation (early customers) | Content | 2 case studies |
| Week 9-10 | Retargeting campaigns, email nurture | Marketing | Conversion boost |
| Week 9-10 | SEO content push, link building | Content | 4 more blog posts |
| Week 11-12 | Q1 review, Q2 planning | All | Q1 report |

**Key Deliverables:**
- [ ] 2 customer case studies
- [ ] Paid ads optimized (CAC <$150)
- [ ] 500 total trial signups
- [ ] 50 paying customers
- [ ] Q1 performance report

---

## 6. Channel Strategy

### Channel Mix & Budget Allocation

| Channel | Budget | % of Total | Expected Results |
|---------|--------|------------|------------------|
| **Content/SEO** | $2,000 | 13% | 4,000 organic visits |
| **LinkedIn Ads** | $4,000 | 27% | 150 signups |
| **Google Ads** | $3,000 | 20% | 100 signups |
| **Product Hunt** | $500 | 3% | 100 signups |
| **Webinars** | $1,000 | 7% | 50 signups |
| **Email Marketing** | $500 | 3% | 50 conversions |
| **Influencer/PR** | $2,000 | 13% | 50 signups |
| **Tools & Software** | $1,000 | 7% | - |
| **Contingency** | $1,000 | 7% | - |
| **Total** | **$15,000** | 100% | 500 signups |

### Channel Details

#### Content Marketing / SEO

**Strategy:** Establish thought leadership, capture organic traffic

| Content Type | Quantity | Focus Keywords |
|--------------|----------|----------------|
| Blog posts | 12 | "marketing team productivity", "marketing automation for teams" |
| Guides | 2 | "Remote team management guide" |
| Templates | 3 | "Meeting audit template" |

**Target Keywords:**
- "marketing team productivity tools" (1,200 searches/mo)
- "team marketing automation" (800 searches/mo)
- "meeting fragmentation" (400 searches/mo)
- "async team coordination" (300 searches/mo)

#### LinkedIn Ads

**Strategy:** Target decision-makers with thought leadership + product ads

| Campaign | Objective | Audience | Budget |
|----------|-----------|----------|--------|
| Thought Leadership | Engagement | Engineering managers | $1,500 |
| Product Awareness | Website visits | Remote team managers | $1,500 |
| Lead Gen | Signups | Startup founders | $1,000 |

**Ad Formats:**
- Sponsored content (thought leadership posts)
- Single image ads (product benefits)
- Carousel ads (feature highlights)

#### Google Ads

**Strategy:** Capture high-intent search traffic

| Campaign | Keywords | CPC Target | Budget |
|----------|----------|------------|--------|
| Brand | "agentkits" | $0.50 | $300 |
| Competitors | "rescuetime alternative" | $3.00 | $700 |
| Solution | "marketing team productivity" | $5.00 | $2,000 |

#### Product Hunt

**Strategy:** Coordinate community for maximum impact on launch day

**Preparation:**
- Build Ship page 2 weeks before
- Notify 500+ subscribers on launch day
- Prepare for top-ranking push

**Launch Day (Feb 15):**
- Post at 12:01 AM PST
- Engage with every comment
- Share across all channels
- Activate influencer network

**Target:** Top 5 Product of the Day

#### Webinars

**Strategy:** Educational content that builds trust and captures leads

| Webinar | Date | Topic | Target Attendees |
|---------|------|-------|------------------|
| Webinar 1 | Feb 13 | "5 Mistakes Killing Your Remote Team's Focus" | 100 |
| Webinar 2 | Mar 10 | "How to Audit Your Team's Meeting Culture" | 75 |

#### Email Marketing

**Sequences:**

| Sequence | Trigger | Emails | Goal |
|----------|---------|--------|------|
| Welcome | Signup | 5 emails / 7 days | Activation |
| Nurture | After trial | 4 emails / 14 days | Conversion |
| Re-engage | Inactive 7 days | 3 emails / 7 days | Reactivation |

---

## 7. Content Calendar

### January 2026

| Week | Blog | Social (LinkedIn) | Email | Other |
|------|------|-------------------|-------|-------|
| Jan 15-21 | "Why Individual Focus Time Doesn't Work" | 3 posts | Waitlist welcome | Landing page |
| Jan 22-28 | "Meeting Fragmentation: The Silent Productivity Killer" | 3 posts | Beta invite | PH Ship page |

### February 2026

| Week | Blog | Social (LinkedIn) | Email | Other |
|------|------|-------------------|-------|-------|
| Feb 1-7 | "How Top Remote Teams Coordinate Focus" | 5 posts | Beta feedback | Soft launch |
| Feb 8-14 | "The Team Focus Time Framework" | 3 posts | Webinar promo | Webinar 1 |
| Feb 15-21 | "AgentKits Launch: Our Story" | PH promotion | PH launch email | Product Hunt |
| Feb 22-28 | "5 Remote Teams That Transformed Productivity" | 3 posts | Trial nurture | Ads launch |

### March 2026

| Week | Blog | Social (LinkedIn) | Email | Other |
|------|------|-------------------|-------|-------|
| Mar 1-7 | Case Study #1 | 3 posts | Conversion push | Public launch |
| Mar 8-14 | "Remote Team Productivity Benchmarks 2026" | 3 posts | Webinar promo | Webinar 2 |
| Mar 15-21 | Case Study #2 | 3 posts | Re-engagement | Retargeting |
| Mar 22-31 | "Q1 Remote Work Trends" | 3 posts | Q1 wrap-up | Q1 review |

---

## 8. Messaging Framework

### Core Message by Funnel Stage

| Stage | Message Focus | Key Copy |
|-------|---------------|----------|
| **TOFU** (Awareness) | Problem recognition | "Your team's marketing automation is fragmented" |
| **MOFU** (Consideration) | Solution education | "Coordinate marketing automation at the team level" |
| **BOFU** (Decision) | Product differentiation | "Unlike individual tools, AgentKits syncs your whole team" |

### Message by Persona

| Persona | Primary Pain | Lead Message | CTA |
|---------|--------------|--------------|-----|
| Solo Sam | Meeting fragmentation | "Give your team 4 hours of uninterrupted work daily" | "Start free trial" |
| Marketer Maya | No async culture | "Build remote culture that scales" | "Try with your team" |
| Founder Felix | No productivity data | "Measure team focus without surveillance" | "Request demo" |

### Proof Points

| Claim | Evidence | Use Case |
|-------|----------|----------|
| "40% less meeting fragmentation" | Beta user data | Headlines, ads |
| "7-minute average onboarding" | Product metrics | Objection handling |
| "3.2 more hours deep work/week" | Case study | Case studies, webinars |

---

## 9. Budget Breakdown

### Monthly Allocation

| Category | January | February | March | Total |
|----------|---------|----------|-------|-------|
| Content/SEO | $500 | $750 | $750 | $2,000 |
| LinkedIn Ads | $500 | $1,500 | $2,000 | $4,000 |
| Google Ads | $0 | $1,000 | $2,000 | $3,000 |
| Product Hunt | $0 | $500 | $0 | $500 |
| Webinars | $0 | $500 | $500 | $1,000 |
| Email Tools | $150 | $175 | $175 | $500 |
| Influencer/PR | $500 | $1,000 | $500 | $2,000 |
| Tools | $350 | $350 | $300 | $1,000 |
| Contingency | $0 | $225 | $775 | $1,000 |
| **Total** | **$2,000** | **$6,000** | **$7,000** | **$15,000** |

### Cost Per Acquisition Targets

| Channel | Target Signups | Budget | Target CPA |
|---------|----------------|--------|------------|
| Content/SEO | 100 | $2,000 | $20 |
| LinkedIn Ads | 150 | $4,000 | $27 |
| Google Ads | 100 | $3,000 | $30 |
| Product Hunt | 100 | $500 | $5 |
| Webinars | 50 | $1,000 | $20 |
| **Blended** | **500** | **$10,500** | **$21** |

---

## 10. Team & Resources

### Core Team

| Role | Responsibility | Hours/Week |
|------|----------------|------------|
| Campaign Manager | Overall coordination, reporting | 15 |
| Content Lead | Blog, guides, case studies | 20 |
| Social Media | LinkedIn, Twitter, community | 10 |
| Paid Media | LinkedIn Ads, Google Ads | 10 |
| Email Marketing | Sequences, automation | 5 |
| Product (Client) | Feedback, features, support | 10 |

### External Resources

| Resource | Purpose | Cost |
|----------|---------|------|
| Freelance writer | Blog posts | $800/month |
| Designer | Ad creatives, carousel | $500/month |
| Video editor | Webinar clips | $300 one-time |

### Tools Stack

| Category | Tool | Cost/Month |
|----------|------|------------|
| Email | ConvertKit / Mailchimp | $50 |
| Ads Management | Native platforms | $0 |
| Analytics | Google Analytics, Mixpanel | $0 |
| Social Scheduling | Buffer / Hootsuite | $30 |
| Design | Canva Pro | $15 |
| Project Management | Notion / Asana | $20 |

---

## 11. Risk Assessment

### Potential Risks & Mitigation

| Risk | Probability | Impact | Mitigation |
|------|-------------|--------|------------|
| Low Product Hunt ranking | Medium | High | Build engaged community beforehand, coordinate influencers |
| High CAC on paid ads | Medium | Medium | Start small, A/B test, optimize before scaling |
| Low trial-to-paid conversion | Medium | High | Focus on activation emails, in-app onboarding |
| Competitor response | Low | Medium | Double down on differentiation messaging |
| Content underperformance | Low | Medium | SEO audit, keyword optimization, promotion boost |

### Contingency Plans

| Scenario | Trigger | Action |
|----------|---------|--------|
| CAC >$50 on LinkedIn | Week 2 of ads | Pause, retest audiences/creatives |
| PH launch <Top 10 | Launch day | Pivot to PR/influencer push |
| Trial conversion <5% | End Feb | Audit onboarding, add sales outreach |

---

## 12. Measurement & Reporting

### Key Metrics Dashboard

| Metric | Target | Tracking Frequency |
|--------|--------|-------------------|
| Website visitors | 10,000 | Weekly |
| Trial signups | 500 | Daily |
| Trial activation rate | 60% | Weekly |
| Trial-to-paid rate | 10% | Weekly |
| MRR | $3,000 | Monthly |
| CAC | <$150 | Weekly |
| Email open rate | 30%+ | Per send |
| Ad CTR | 1%+ | Daily |

### Reporting Cadence

| Report | Frequency | Audience | Focus |
|--------|-----------|----------|-------|
| Daily pulse | Daily | Team | Signups, ad spend |
| Weekly review | Weekly | Team + Client | Full metrics, optimizations |
| Monthly summary | Monthly | Stakeholders | Goals vs. actuals, learnings |
| Q1 retrospective | End Q1 | All | Full campaign analysis |

### Attribution Model

**Primary:** Last-touch attribution (for simplicity)
**Secondary:** Multi-touch for content attribution

Tracking setup:
- UTM parameters on all links
- Conversion tracking on signup/payment
- Event tracking in product (activation metrics)

---

## 13. Next Steps

### Immediate Actions (This Week)

| Action | Owner | Due Date |
|--------|-------|----------|
| Finalize landing page copy | Content | Jan 12 |
| Set up analytics tracking | Marketing | Jan 12 |
| Create waitlist form | Marketing | Jan 13 |
| Draft first 2 blog posts | Content | Jan 14 |
| Set up email sequences | Email | Jan 14 |
| Create social content calendar | Social | Jan 14 |

### Pre-Launch Checklist

- [ ] Landing page live with tracking
- [ ] Waitlist form functional
- [ ] Welcome email sequence tested
- [ ] First blog post published
- [ ] Social profiles optimized
- [ ] Product Hunt Ship page created
- [ ] Ad accounts set up (LinkedIn, Google)
- [ ] Press kit prepared

---

## Appendix

### A. Content Brief Template

```markdown
## Blog Post Brief

**Title:** [Working title]
**Target Keyword:** [Primary keyword]
**Target Persona:** [Solo Sam / Marketer Maya / Founder Felix]
**Word Count:** [1,500-2,500]
**CTA:** [Trial signup / Newsletter / Download]

**Outline:**
1. Hook / Problem statement
2. Why this matters
3. Solution framework
4. Implementation steps
5. Examples / Case studies
6. CTA
```

### B. Ad Creative Specifications

| Platform | Format | Size | Copy Length |
|----------|--------|------|-------------|
| LinkedIn Single Image | 1200x627px | - | 150 chars intro |
| LinkedIn Carousel | 1080x1080px | 2-10 cards | 70 chars/card |
| Google Responsive | Auto | Headlines 30 chars | Descriptions 90 chars |

### C. Key Links

| Asset | URL |
|-------|-----|
| Landing Page | agentkits.io |
| Product Hunt | producthunt.com/upcoming/agentkits |
| Blog | agentkits.io/blog |
| LinkedIn Page | linkedin.com/company/agentkits |

---

## Sources

- [B2B SaaS Product Launch Checklist 2025](https://gtmbuddy.ai/blog/b2b-saas-product-launch-checklist)
- [B2B SaaS Go-to-Market Framework 2025](https://axis-intelligence.com/b2b-saas-go-to-market-framework-2025-guide/)
- [How to Launch a B2B Product](https://altitudemarketing.com/blog/how-to-launch-a-b2b-product-8-steps-to-success/)
- [10 Best Practices for B2B SaaS Product Launch](https://startupgrowthguide.com/10-best-practices-for-a-successful-b2b-saas-product-launch/)

---

*Campaign Plan by: Planner Agent*
*For: Markit Agency → AgentKits Client*
*Version: 1.0 | Created: 2026-01-08*
