# Content Calendar: [Campaign Name / Month]

## Overview

**Period:** [Start Date] - [End Date]
**Campaign:** [Campaign Name]
**Owner:** [Name/Team]
**Last Updated:** [Date]

## Content Themes

### Week 1: [Theme]
**Focus:** [What this week emphasizes]
**Goals:** [What we aim to achieve]

### Week 2: [Theme]
**Focus:** [What this week emphasizes]
**Goals:** [What we aim to achieve]

### Week 3: [Theme]
**Focus:** [What this week emphasizes]
**Goals:** [What we aim to achieve]

### Week 4: [Theme]
**Focus:** [What this week emphasizes]
**Goals:** [What we aim to achieve]

---

## Content Schedule

### Blog Posts

| Date | Title | Topic | Keywords | Status | Owner | Notes |
|------|-------|-------|----------|--------|-------|-------|
| [MM/DD] | [Title] | [Topic] | [Keywords] | Draft | [Name] | [Notes] |
| [MM/DD] | [Title] | [Topic] | [Keywords] | Planned | [Name] | [Notes] |
| [MM/DD] | [Title] | [Topic] | [Keywords] | Ideation | [Name] | [Notes] |

### Email Campaigns

| Send Date | Email Name | Sequence | Audience | Status | Subject Line | Preview |
|-----------|------------|----------|----------|--------|--------------|---------|
| [MM/DD] | [Name] | [Sequence] | [Segment] | Ready | [Subject] | [Preview text] |
| [MM/DD] | [Name] | [Sequence] | [Segment] | Draft | [Subject] | [Preview text] |
| [MM/DD] | [Name] | [Sequence] | [Segment] | Planned | TBD | TBD |

### Social Media Posts

#### LinkedIn

| Date | Post Type | Topic | CTA | Status | Image | Notes |
|------|-----------|-------|-----|--------|-------|-------|
| [MM/DD] | [Thought Leadership / Case Study / News] | [Topic] | [CTA] | Scheduled | ✓ | [Notes] |
| [MM/DD] | [Type] | [Topic] | [CTA] | Draft | Pending | [Notes] |
| [MM/DD] | [Type] | [Topic] | [CTA] | Ideation | - | [Notes] |

#### Twitter/X

| Date | Post Type | Topic | Thread? | Status | Media | Notes |
|------|-----------|-------|---------|--------|-------|-------|
| [MM/DD] | [Announcement / Tips / Engagement] | [Topic] | Yes/No | Scheduled | ✓ | [Notes] |
| [MM/DD] | [Type] | [Topic] | Yes/No | Draft | Pending | [Notes] |
| [MM/DD] | [Type] | [Topic] | Yes/No | Ideation | - | [Notes] |

#### Instagram

| Date | Post Type | Visual Concept | Caption | Hashtags | Status | Notes |
|------|-----------|----------------|---------|----------|--------|-------|
| [MM/DD] | [Photo / Carousel / Reel] | [Concept] | [Preview] | [#tags] | Ready | [Notes] |
| [MM/DD] | [Type] | [Concept] | [Preview] | [#tags] | Draft | [Notes] |

### Paid Advertising

| Launch Date | Platform | Ad Type | Campaign | Audience | Budget | Status | Notes |
|-------------|----------|---------|----------|----------|--------|--------|-------|
| [MM/DD] | [Platform] | [Type] | [Campaign] | [Segment] | $[Amount] | Live | [Notes] |
| [MM/DD] | [Platform] | [Type] | [Campaign] | [Segment] | $[Amount] | Testing | [Notes] |

### Video Content

| Publish Date | Title | Platform | Length | Topic | Status | Script | Notes |
|--------------|-------|----------|--------|-------|--------|--------|-------|
| [MM/DD] | [Title] | [YouTube / Social] | [Min:Sec] | [Topic] | Editing | ✓ | [Notes] |
| [MM/DD] | [Title] | [Platform] | [Min:Sec] | [Topic] | Scripted | ✓ | [Notes] |
| [MM/DD] | [Title] | [Platform] | [Min:Sec] | [Topic] | Planning | - | [Notes] |

### Podcast Episodes

| Release Date | Episode # | Title | Guest | Topic | Status | Notes |
|--------------|-----------|-------|-------|-------|--------|-------|
| [MM/DD] | [#] | [Title] | [Name] | [Topic] | Published | [Notes] |
| [MM/DD] | [#] | [Title] | [Name] | [Topic] | Editing | [Notes] |
| [MM/DD] | [#] | [Title] | [Name] | [Topic] | Recording | [Notes] |

---

## Content Production Pipeline

### Ideation (Week -2)
- [ ] Brainstorm content ideas
- [ ] Align with campaign themes
- [ ] Research keywords and topics
- [ ] Get stakeholder input

### Creation (Week -1)
- [ ] Write/produce content
- [ ] Design visuals
- [ ] Record videos/audio
- [ ] First round of reviews

### Review & Approval (3 days before)
- [ ] Brand voice check
- [ ] SEO optimization
- [ ] Legal/compliance review (if needed)
- [ ] Final stakeholder approval

### Publishing (On schedule)
- [ ] Schedule/publish content
- [ ] Update calendar
- [ ] Set up tracking
- [ ] Notify team

### Promotion (Post-publish)
- [ ] Share across channels
- [ ] Engage with comments
- [ ] Monitor performance
- [ ] Optimize as needed

---

## Content Repurposing Matrix

| Original Content | Repurposed Formats | Status | Owner |
|------------------|-------------------|--------|-------|
| Blog: [Title] | → LinkedIn post → Email snippet → Twitter thread | Planned | [Name] |
| Webinar: [Title] | → Blog post → Social clips → Podcast episode | In Progress | [Name] |
| Case Study: [Title] | → Email series → Social graphics → Sales slides | Complete | [Name] |

---

## Key Dates & Deadlines

| Date | Event/Deadline | Impact on Content | Action Required |
|------|----------------|-------------------|-----------------|
| [MM/DD] | [Product launch / Industry event] | [How it affects content] | [What to do] |
| [MM/DD] | [Event/Deadline] | [Impact] | [Action] |
| [MM/DD] | [Event/Deadline] | [Impact] | [Action] |

---

## Performance Tracking

### Content Goals

| Content Type | Monthly Target | Current Progress | On Track? |
|--------------|----------------|------------------|-----------|
| Blog Posts | [Number] | [Number] | ✓ / ✗ |
| Social Posts | [Number] | [Number] | ✓ / ✗ |
| Email Sends | [Number] | [Number] | ✓ / ✗ |
| Videos | [Number] | [Number] | ✓ / ✗ |

### Top Performing Content (Update Weekly)

1. **[Content Title]** - [Metric: Views/Clicks/Engagement]
2. **[Content Title]** - [Metric]
3. **[Content Title]** - [Metric]

### Underperforming Content (Needs Optimization)

1. **[Content Title]** - [Issue] → [Optimization plan]
2. **[Content Title]** - [Issue] → [Optimization plan]

---

## Team Assignments

| Team Member | Role | Responsibilities | Capacity (hrs/week) |
|-------------|------|------------------|---------------------|
| [Name] | Content Lead | Oversee calendar, review all content | [Hours] |
| [Name] | Writer | Blog posts, email copy | [Hours] |
| [Name] | Designer | Social graphics, visuals | [Hours] |
| [Name] | Social Manager | Social posting, engagement | [Hours] |
| [Name] | Video Producer | Video content | [Hours] |

---

## Notes & Learnings

### What's Working
- [Observation about successful content]
- [Pattern noticed]
- [Winning format/topic]

### What's Not Working
- [Content type/topic underperforming]
- [Issue to address]
- [Area for improvement]

### Ideas for Next Month
- [ ] [Content idea]
- [ ] [New format to try]
- [ ] [Topic to explore]

---

**Calendar Status Codes:**
- **Ideation** - Concept stage
- **Planned** - Approved, not started
- **Draft** - In progress
- **Review** - Awaiting approval
- **Scheduled** - Ready to publish
- **Published** - Live
- **Complete** - Post-campaign wrap-up done
