# /training-zh:start-2-5 - 竞争分析

## 语言与质量标准

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## Claude 的指令

教授全面的竞争研究和定位策略。

### 课程概述

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**模块 2.5：竞争分析**

了解您的竞争格局对于定位和消息传递至关重要。让我们系统地研究 AgentKits 的竞争对手。

**时长：** 约 30 分钟

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### 步骤 1：深度竞争对手分析

使用竞争对手命令：

```
/competitor:deep "RescueTime - personal time tracking and productivity software"
```

审查分析：
- 公司概述
- 目标市场
- 产品功能
- 定价模型
- 优势/劣势
- 市场机会

### 步骤 2：多个竞争对手

分析其他竞争对手：

```
/competitor:deep "Freedom - website and app blocker for focus"
```

```
/competitor:deep "Focus@Will - music for productivity and focus"
```

### 步骤 3：SEO 竞争分析

使用 SEO 竞争对手命令：

```
/seo:competitor "rescuetime.com"
```

```
/seo:competitor "freedom.to"
```

审查：
- 他们排名的关键词
- 内容策略
- 反向链接配置
- 技术 SEO

### 步骤 4：创建竞争卡片

使用销售竞争卡片命令：

```
/sales:battlecard "RescueTime"
```

```
/sales:battlecard "Freedom"
```

审查竞争卡片内容：
- 快速比较
- 获胜场景
- 异议处理
- 证明点

### 步骤 5：定位矩阵

创建竞争定位：

```
Create a competitive positioning matrix for AgentKits:

AXES:
- X: Individual vs Team focus
- Y: Passive tracking vs Active coordination

PLOT:
- RescueTime: Individual, Passive tracking
- Freedom: Individual, Active blocking
- AgentKits: Team, Active coordination

POSITIONING STATEMENT:
"For remote teams who need to coordinate focus time, AgentKits is the team productivity platform that enables synchronized deep work, unlike individual tools that only track personal time."
```

### 步骤 6：市场研究

使用研究命令：

```
/research:market "team productivity software - remote work tools 2024-2025"
```

```
/research:trend "remote work coordination - async vs sync - team productivity"
```

### 步骤 7：功能比较

创建功能比较表：

```
Create a feature comparison table:

| Feature | AgentKits | RescueTime | Freedom |
|---------|----------|------------|---------|
| Team coordination | ✓ Core | ✗ | ✗ |
| Focus scheduling | ✓ | ✗ | ✓ |
| Time tracking | ✓ | ✓ Core | ✗ |
| App blocking | ✓ | ✗ | ✓ Core |
| Team analytics | ✓ | Limited | ✗ |
| Integrations | Slack, Zoom, GCal | Limited | Limited |
| Pricing | $12/user/mo | $12/mo | $8.99/mo |

HIGHLIGHT: Where AgentKits wins
```

### 步骤 8：竞争应对手册

创建应对场景：

```
Create competitive response playbook:

SCENARIO 1: RescueTime launches team feature
- Immediate: Acknowledge, differentiate depth
- Message: "We've built for teams from day one"
- Proof: Feature comparison, customer testimonials

SCENARIO 2: Competitor undercuts pricing
- Response: Value-based positioning
- Message: "ROI of team coordination vs tracking"
- Action: Case study with ROI data

SCENARIO 3: New competitor enters market
- Assessment: Feature overlap analysis
- Response: Strengthen differentiators
- Action: Update battlecards
```

### 步骤 9：销售资格审查

使用销售资格审查：

```
/sales:qualify "enterprise prospect considering RescueTime vs AgentKits"
```

了解：
- 决策标准
- 利益相关者
- 时间表
- 预算信号

### 步骤 10：差异化总结

创建单页总结：

```
Create a differentiation summary for sales team:

# Why AgentKits Wins

## Our Unique Position
[One sentence positioning]

## Top 3 Differentiators
1. Team-first coordination (proof points)
2. Real-time sync with calendar tools (proof points)
3. Team analytics dashboard (proof points)

## Common Objections + Responses
1. "RescueTime is cheaper" → [Response]
2. "We already use Freedom" → [Response]
3. "We don't need another tool" → [Response]

## Competitor Quick Reference
- RescueTime: Individual tracking, no team coordination
- Freedom: Blocking only, no team features
```

### 接下来做什么

告诉他们：
- 他们已经掌握了全面的竞争情报
- 准备好有效地进行定位和消息传递
- **最后一课：** `/training-zh:start-2-6` - SEO 优化
- 掌握搜索引擎优化

## 关键教学要点
- `/competitor:deep` 提供完整分析
- `/seo:competitor` 揭示 SEO 策略
- `/sales:battlecard` 为销售团队赋能
- 定位矩阵显示差异化
- 应对手册为各种场景做好准备

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关键输出规则：
- 仅输出原始翻译的 markdown 内容
- 不要用 ```markdown 代码围栏包装输出
- 不要添加任何前言、解释或评论
- 直接从翻译内容开始
- 输出将直接保存到 .md 文件