# Sequence Design

Email sequence blueprints for different objectives.

## Welcome Sequence (5-7 emails)

### Purpose
Onboard new subscribers and build relationship.

### Structure
| Day | Email | Goal |
|-----|-------|------|
| 0 | Welcome + deliver lead magnet | Set expectations |
| 1 | Your story + mission | Build connection |
| 3 | Best content/resource | Deliver value |
| 5 | Common mistake | Educate |
| 7 | Case study/proof | Build credibility |
| 10 | Soft offer | Introduce product |
| 14 | Direct offer | Convert |

## Nurture Sequence (8-12 emails)

### Purpose
Move leads through consideration phase.

### Content Types
- Educational content
- Case studies
- Objection handling
- FAQ answers
- Social proof
- Behind-the-scenes

### Structure
- Email 1-3: Problem education
- Email 4-6: Solution awareness
- Email 7-9: Product education
- Email 10-12: Offer and urgency

## Cart Abandonment (3-4 emails)

| Timing | Focus |
|--------|-------|
| 1 hour | Reminder, help offer |
| 24 hours | Benefits, social proof |
| 48 hours | Urgency, scarcity |
| 72 hours | Final offer/discount |

## Re-engagement Sequence (3-5 emails)

### Trigger
No opens/clicks in 30-60 days.

### Structure
1. "We miss you" + value offer
2. What's new + best content
3. Direct question + preference center
4. Final warning before removal
5. Goodbye + one-click resubscribe

## Post-Purchase (4-6 emails)

| Day | Content |
|-----|---------|
| 0 | Thank you + expectations |
| 2 | Getting started tips |
| 7 | Check-in + help offer |
| 14 | Success tips + community |
| 30 | Feedback request |
| 45 | Referral/review ask |
