# Welcome Email Sequence: AgentKits Users

> Email sequence for new AgentKits users

**Product:** AgentKits - AI Marketing Automation Toolkit
**Target:** New users who installed AgentKits
**Sequence Length:** 5 emails over 14 days
**Created:** 2026-01-08

---

## Sequence Overview

### Strategy

| Element | Detail |
|---------|--------|
| **Trigger** | User installs AgentKits |
| **Goal** | Activate user → Build engagement |
| **Primary Metric** | First Command Usage (target: 60%+) |
| **Secondary Metric** | GitHub Star Rate (target: 20%+) |

### Sequence Timeline

| Email | Day | Purpose | Key Action |
|-------|-----|---------|------------|
| 1 | Day 0 | Welcome + Quick Start | Run first command |
| 2 | Day 1 | First Win + Explore | Try 3 key commands |
| 3 | Day 3 | Use Case Examples | Apply to real project |
| 4 | Day 7 | Advanced Features | Use agents & skills |
| 5 | Day 12 | Community + Contribute | Star repo, join community |

### Activation Milestones

```
Milestone 1: Installed successfully (Day 0)
Milestone 2: First command run (Day 0-1) ← Critical
Milestone 3: Created first content (Day 1-2)
Milestone 4: Used an agent (Day 2-3)
Milestone 5: Applied to real project (Day 3-7)
```

---

## Email 1: Welcome + Quick Start

**Timing:** Immediately after signup (<5 minutes)

### Subject Lines (A/B Test)

| Version | Subject Line | Hypothesis |
|---------|--------------|------------|
| A | Welcome to AI-powered marketing | Brand voice, aspirational |
| B | Your first AI marketing campaign starts now | Action-oriented, immediate |
| C | 2 minutes to your first marketing command | Time-specific, low friction |

**Preview Text:** Run your first marketing command in under 2 minutes

**From:** Linh from AgentKits <linh@agentkits.net>

### Email Body

```
Subject: Welcome to AI-powered marketing

Hey {{first_name}},

You just unlocked 18 marketing agents, 93 commands, and 28 skills.

Welcome to AgentKits!

Here's your mission (takes 2 minutes):

**Run your first command:**

1. Open your terminal in any project
2. Type: /content:good "Write a tweet about [your product]"
3. Watch the magic happen

[BUTTON: View Quick Start Guide →]

That's it. You've just created your first AI-powered marketing content.

Tomorrow, I'll show you how to use agents for full campaign planning.

— Linh
Founder, AgentKits

P.S. Questions? Just hit reply or open an issue on GitHub.
```

### Specs

| Element | Detail |
|---------|--------|
| CTA | "View Quick Start Guide →" |
| CTA Link | agentkits.net/docs/quick-start |
| Fallback CTA | "Reply to this email if you need help" |
| Goal | First command execution |

---

## Email 2: First Win + Explore

**Timing:** Day 1 (24 hours after signup)

### Subject Lines

| Version | Subject Line |
|---------|--------------|
| A | 3 commands every marketer should try |
| B | {{first_name}}, ready for your second win? |

**Preview Text:** Campaign planning, content creation, and CRO in minutes

**From:** Linh from AgentKits <linh@agentkits.net>

### Email Body

```
Subject: 3 commands every marketer should try

Hey {{first_name}},

Now that you've run your first command, here are three more that'll save you hours:

**1. Campaign Planning**
/campaign:plan "Q1 product launch"
→ Full campaign strategy in seconds

**2. SEO Content**
/content:blog "topic" "target keyword"
→ SEO-optimized blog post outline

**3. Conversion Optimization**
/cro:page "landing page audit"
→ Actionable CRO recommendations

[BUTTON: Try These Commands →]

Pro tip: Combine commands for a complete marketing workflow.

— Linh
Founder, AgentKits

P.S. Found a command you love? We'd appreciate a ⭐ on GitHub!
```

---

## Email 3: Use Case Examples

**Timing:** Day 3

### Subject Line

"How Solo Sam launched in 2 hours (case study)"

**Preview Text:** Real examples of AgentKits in action

### Email Body

```
Subject: How Solo Sam launched in 2 hours (case study)

Hey {{first_name}},

Meet Solo Sam - an indie hacker who used AgentKits for their Product Hunt launch:

**The Challenge:**
Launch a SaaS product with zero marketing budget

**The Solution:**
- /campaign:plan "Product Hunt launch"
- /content:social for announcement posts
- /growth:launch for launch strategy

**The Result:**
- Complete launch plan in 2 hours
- 500+ upvotes on launch day
- 200 new signups

[BUTTON: Read Full Case Study →]

What will you build with AgentKits?

— Linh
Founder, AgentKits
```

---

## Email 4: Advanced Features

**Timing:** Day 7

### Subject Line

"Unlock the full power of marketing agents"

**Preview Text:** 18 specialized agents working for you

### Email Body

```
Subject: Unlock the full power of marketing agents

Hey {{first_name}},

You've been using AgentKits for a week. Time to level up.

**Meet your marketing team:**

🎯 **attraction-specialist** - Lead gen & SEO
📧 **email-wizard** - Email sequences
📝 **copywriter** - High-converting copy
📊 **conversion-optimizer** - CRO expert

**Try agent delegation:**
"Use the copywriter agent to write landing page copy for [your product]"

[BUTTON: Explore All 18 Agents →]

Agents work together to handle complex campaigns automatically.

— Linh
Founder, AgentKits

P.S. Check out /marketing:psychology for 70+ mental models!
```

---

## Email 5: Community + Contribute

**Timing:** Day 12

### Subject Line

"Join 1,000+ marketers using AI agents"

**Preview Text:** Become part of the AgentKits community

### Email Body

```
Subject: Join 1,000+ marketers using AI agents

Hey {{first_name}},

You've been using AgentKits for almost two weeks. How's it going?

**Three ways to get more value:**

1. **Star the repo** ⭐
   Help others discover AgentKits
   [Star on GitHub →]

2. **Join the community**
   Share tips, get help, suggest features
   [GitHub Discussions →]

3. **Contribute**
   Add agents, commands, or skills
   [Contribution Guide →]

[BUTTON: Join the Community →]

Thanks for being part of the journey.

— Linh
Founder, AgentKits

P.S. Reply with your biggest win using AgentKits - we love hearing success stories!
```

---

## A/B Testing Plan

| Test | Metric | Duration |
|------|--------|----------|
| Email 1 subject lines | Open rate | 2 weeks |
| CTA button color | Click rate | 1 week |
| Send time (9am vs 2pm) | Open rate | 2 weeks |
| Emoji vs no emoji | Open rate | 1 week |

---

## Success Metrics

| Metric | Target | Current |
|--------|--------|---------|
| Email 1 Open Rate | 50%+ | - |
| Email 1 Click Rate | 15%+ | - |
| First Command Usage | 60%+ | - |
| GitHub Star Rate | 20%+ | - |
| Sequence Completion | 40%+ | - |
