# Markit Agency - Practice Project

> Your marketing agency sandbox for learning Claude Code

## About Markit

**Markit** is a fictional marketing agency specializing in B2B SaaS clients. In this course, you play the role of Marketing Strategist at Markit.

## Your Client: AgentKits

**AgentKits** is an AI-powered marketing automation toolkit for Claude Code, Cursor, and GitHub Copilot.

### Product Details
- **Category:** Developer Tools / AI Marketing
- **Target:** SaaS founders, marketers, and growth teams
- **Pricing:** Free & Open Source (MIT license)
- **Key Feature:** 18 agents, 93 commands, 28 skills for marketing automation
- **Positioning:** "Enterprise-grade AI marketing automation"
- **Website:** agentkits.net

### Target Personas

1. **Solo Sam** - Solopreneur/indie hacker, 25-35, bootstrapped SaaS founder
2. **Marketer Maya** - Marketing manager, 30-40, mid-size SaaS company
3. **Founder Felix** - Technical founder, 28-40, early-stage startup

### Competitors
- Jasper (AI writing assistant)
- Copy.ai (AI copywriting)
- HubSpot (marketing automation)

## Folder Structure

```
markit/
├── campaigns/          # Campaign briefs and plans
│   ├── q1-launch/     # Q1 product launch campaign
│   └── q2-growth/     # Q2 growth campaign
├── content/           # Marketing content
│   ├── blog/          # Blog posts and outlines
│   ├── email/         # Email sequences
│   ├── social/        # Social media content
│   │   ├── linkedin/
│   │   └── twitter/
│   └── ads/           # Paid advertising copy
├── brand/             # Brand assets
│   ├── personas/      # Customer persona docs
│   └── reviewers/     # Custom sub-agent reviewers
├── research/          # Research and analysis
│   └── competitors/   # Competitive intelligence
├── analytics/         # Performance data and reports
└── templates/         # Reusable templates
```

## Getting Started

1. Type `/training:start-0-0` to begin the course
2. Follow the interactive lessons
3. Create real marketing assets in this project
4. Build your knowledge with each lesson

## Course Progress

As you complete lessons, you'll create:
- Brand guidelines and personas
- Campaign briefs
- Multi-channel content
- Competitive analysis
- SEO strategies
- Custom sub-agent reviewers

Each file you create builds on the previous lessons, demonstrating the **Compounding Effect** - where each campaign makes the next one easier.

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**Ready to start?** Type `/training:start-0-0` in Claude Code!
