# Campaign Brief: [Campaign Name]

## Campaign Overview

**Campaign Name:** [Name]
**Campaign Type:** [Product Launch / Feature Announcement / Brand Awareness / Lead Generation]
**Timeline:** [Start Date] - [End Date]
**Budget:** $[Amount]
**Owner:** [Name/Team]

## Objectives & Goals

### Primary Objective
[What is the main goal of this campaign?]

### Key Performance Indicators (KPIs)
- **[Metric 1]:** [Target Value]
- **[Metric 2]:** [Target Value]
- **[Metric 3]:** [Target Value]

### Success Criteria
- [ ] [Success criterion 1]
- [ ] [Success criterion 2]
- [ ] [Success criterion 3]

## Target Audience

### Primary Persona
**Name:** [Persona Name (e.g., Startup Founder)]
**Demographics:**
- Age: [Age Range]
- Role: [Job Title]
- Company Size: [Size]
- Industry: [Industry]

**Pain Points:**
- [Pain point 1]
- [Pain point 2]
- [Pain point 3]

**Goals & Motivations:**
- [Goal 1]
- [Goal 2]
- [Goal 3]

### Secondary Persona(s)
[Repeat above structure for additional personas]

## Messaging & Positioning

### Core Message
[One sentence describing the main message]

### Value Proposition
[What unique value does this offer?]

### Key Messages
1. **[Theme 1]:** [Message]
2. **[Theme 2]:** [Message]
3. **[Theme 3]:** [Message]

### Tone & Voice
- **Tone:** [Professional / Conversational / Inspiring / Urgent]
- **Voice Attributes:** [Authoritative, Friendly, Technical, etc.]
- **Avoid:** [What to avoid in messaging]

## Channels & Tactics

### Channel Mix

#### Email Marketing
- **Sequences:** [Number] emails
- **Audience:** [Who receives these]
- **Timeline:** [When to send]

#### Social Media
- **Platforms:** [LinkedIn / Twitter / Instagram / Facebook]
- **Post Frequency:** [X posts per platform per week]
- **Content Types:** [Types of posts]

#### Content Marketing
- **Blog Posts:** [Number] posts
- **Topics:** [List topics]
- **SEO Keywords:** [Primary keywords]

#### Paid Advertising
- **Platforms:** [Google Ads / LinkedIn Ads / Facebook Ads]
- **Budget Allocation:** $[Amount per platform]
- **Ad Types:** [Display / Search / Video]

#### Other Channels
- [Additional channels and tactics]

## Content Requirements

### Email Sequences
1. **[Email 1 Name]** - [Purpose]
   - Send: [When]
   - Goal: [What action]

2. **[Email 2 Name]** - [Purpose]
   - Send: [When]
   - Goal: [What action]

### Social Media Posts
- **LinkedIn:** [Number] posts
- **Twitter:** [Number] posts
- **Instagram:** [Number] posts

### Blog Content
1. **[Blog Post Title]** - [Topic/Angle]
2. **[Blog Post Title]** - [Topic/Angle]
3. **[Blog Post Title]** - [Topic/Angle]

### Landing Pages
- **[Landing Page 1]:** [Purpose]
- **[Landing Page 2]:** [Purpose]

### Other Assets
- [List any other required content]

## Competitive Analysis

### Competitor 1: [Name]
- **Positioning:** [How they position themselves]
- **Strengths:** [What they do well]
- **Weaknesses:** [Where we can differentiate]
- **Campaign Examples:** [What campaigns they've run]

### Competitor 2: [Name]
[Repeat structure]

### Our Differentiation
[How we stand out from competitors]

## Timeline & Milestones

### Pre-Launch (Weeks 1-2)
- [ ] Finalize campaign brief
- [ ] Create content assets
- [ ] Set up tracking and analytics
- [ ] Brief internal teams

### Launch Week (Week 3)
- [ ] Send launch emails
- [ ] Publish blog content
- [ ] Launch social campaign
- [ ] Start paid advertising

### Active Campaign (Weeks 4-6)
- [ ] Monitor performance
- [ ] Optimize underperforming content
- [ ] Engage with audience
- [ ] A/B test variations

### Post-Campaign (Week 7)
- [ ] Analyze results
- [ ] Create campaign report
- [ ] Document learnings
- [ ] Plan follow-up campaign

## Budget Breakdown

| Category | Allocation | Notes |
|----------|-----------|-------|
| Email Marketing | $[Amount] | [Platform costs, design] |
| Social Media | $[Amount] | [Organic + paid] |
| Content Creation | $[Amount] | [Writing, design, video] |
| Paid Advertising | $[Amount] | [Platform breakdown] |
| Tools & Software | $[Amount] | [Analytics, automation] |
| **Total** | **$[Total]** | |

## Tracking & Measurement

### Analytics Setup
- [ ] UTM parameters configured
- [ ] Conversion tracking set up
- [ ] Dashboard created
- [ ] Reporting schedule defined

### Key Metrics to Track
- **Reach:** [Impressions, followers, traffic]
- **Engagement:** [Clicks, shares, comments]
- **Conversion:** [Leads, sign-ups, purchases]
- **ROI:** [Revenue, cost per acquisition]

### Reporting Cadence
- **Daily:** [What to check daily]
- **Weekly:** [Weekly reporting metrics]
- **End of Campaign:** [Final report metrics]

## Risks & Mitigation

| Risk | Likelihood | Impact | Mitigation Strategy |
|------|-----------|--------|---------------------|
| [Risk 1] | [High/Med/Low] | [High/Med/Low] | [How to mitigate] |
| [Risk 2] | [High/Med/Low] | [High/Med/Low] | [How to mitigate] |
| [Risk 3] | [High/Med/Low] | [High/Med/Low] | [How to mitigate] |

## Approval & Sign-Off

- [ ] Marketing Lead: [Name]
- [ ] Product Team: [Name]
- [ ] Executive Sponsor: [Name]
- [ ] Legal/Compliance: [Name] (if required)

## Notes & References

### Research Links
- [Link to competitive research]
- [Link to audience insights]
- [Link to past campaign performance]

### Brand Assets
- Brand guidelines: [Link]
- Logo files: [Link]
- Image library: [Link]

### Additional Context
[Any other relevant information]

---

**Created:** [Date]
**Last Updated:** [Date]
**Campaign Brief Version:** 1.0
