# Content Formats

Best practices for each social media content format.

## Short-Form Video (Reels/TikToks)

### Specifications
- Aspect ratio: 9:16 (vertical)
- Duration: 15-60 seconds optimal
- Resolution: 1080x1920

### Structure
1. **Hook** (0-3 seconds): Stop the scroll
2. **Content** (3-25 seconds): Deliver value
3. **CTA** (last 5 seconds): What to do next

### Best Practices
- Text on screen for sound-off viewers
- Fast pacing and transitions
- Trending audio boosts reach
- Native filming preferred over polished

## Carousels

### Specifications
- Instagram: Up to 10 slides
- LinkedIn: PDF documents
- Aspect ratio: 1:1 or 4:5

### Structure
1. **Cover**: Hook headline
2. **Slides 2-8**: Content delivery
3. **Final slide**: CTA + summary

### Best Practices
- Strong visual consistency
- One idea per slide
- Encourage swiping
- End with clear CTA

## Stories

### Specifications
- Duration: 15 seconds per story
- Aspect ratio: 9:16
- 24-hour lifespan

### Content Ideas
- Behind-the-scenes
- Polls and questions
- Quick tips
- Product launches
- Real-time updates

### Best Practices
- Post 3-7 stories daily
- Use interactive stickers
- Mix formats
- Save highlights

## Long-Form Posts

### LinkedIn
- 1,300-2,000 characters optimal
- Use line breaks every 1-2 lines
- Start with hook
- Include personal perspective

### Twitter Threads
- 5-15 tweets optimal
- Number tweets (1/10, 2/10)
- First tweet must hook
- End with summary + CTA

## Live Video

### Best Practices
- Announce in advance
- Have clear agenda
- Engage with comments
- Repurpose as content
- Optimal length: 15-60 minutes
