# Copywriting Frameworks Library

Comprehensive collection of 40+ frameworks from [Copy Hackers](https://copyhackers.com/2015/10/copywriting-formula/), [Thrive Themes](https://thrivethemes.com/copywriting-formulas/), [Daniel Doan](https://danieldoan.net/proven-copywriting-formulas/).

---

## Tier 1: Foundation Frameworks

### AIDA
**Attention → Interest → Desire → Action**

Most foundational framework. Works for nearly everything.

| Stage | Goal | Tactics |
|-------|------|---------|
| Attention | Stop the scroll | Headlines, hooks, pattern interrupt |
| Interest | Keep them reading | Benefits, stories, curiosity |
| Desire | Make them want it | Social proof, FOMO, visualization |
| Action | Get the click | Clear CTA, urgency, risk reversal |

**Best for:** Landing pages, emails, ads, sales pages

---

### PAS
**Problem → Agitate → Solution**

The emotional trigger framework.

| Stage | Goal | Example |
|-------|------|---------|
| Problem | Name the pain | "Struggling to get qualified leads?" |
| Agitate | Twist the knife | "Every day without leads costs you $X..." |
| Solution | Offer relief | "Our tool generates 50+ leads/week" |

**Best for:** Pain-point focused copy, B2B, problem-aware audiences

---

### PASO
**Problem → Agitate → Solution → Outcome**

PAS extended with the "after" vision.

| Stage | Example |
|-------|---------|
| Problem | "Your team wastes 10 hours/week on manual data entry" |
| Agitate | "That's $50K/year in lost productivity" |
| Solution | "AutoFlow eliminates manual data entry" |
| Outcome | "Imagine redirecting that time to closing deals" |

**Best for:** ROI-focused B2B copy

---

### BAB
**Before → After → Bridge**

The transformation framework.

| Stage | Purpose | Example |
|-------|---------|---------|
| Before | Current painful state | "You're drowning in spreadsheets..." |
| After | Desired future state | "Imagine a single dashboard for everything..." |
| Bridge | How you get them there | "That's exactly what DataHub delivers." |

**Best for:** Transformation-focused copy, coaching, SaaS

---

## Tier 2: Sales-Focused Frameworks

### FAB
**Features → Advantages → Benefits**

The product-focused framework.

| Level | Question Answered | Example |
|-------|-------------------|---------|
| Feature | What is it? | "AI-powered analytics" |
| Advantage | What does it do? | "Automatically finds patterns in your data" |
| Benefit | Why should I care? | "So you make decisions 10x faster" |

**Formula:** "[Feature] so you can [Advantage], which means [Benefit]."

---

### 4 Ps
**Promise → Picture → Proof → Push**

The structured sales pitch.

| P | Element | Example |
|---|---------|---------|
| Promise | Big claim | "Double your email list in 30 days" |
| Picture | Visualization | "Imagine opening your dashboard to 10K new subscribers..." |
| Proof | Credibility | "Sarah used this to grow from 500 to 5,000 subscribers" |
| Push | CTA | "Start your free trial today" |

---

### 4 Us
**Useful → Urgent → Unique → Ultra-specific**

The headline formula.

| U | Criteria | Example |
|---|----------|---------|
| Useful | Provides value | "How to save 5 hours/week on reporting" |
| Urgent | Creates FOMO | "Before your competitors catch on" |
| Unique | Different angle | "The counterintuitive method" |
| Ultra-specific | Concrete details | "5 hours, 3 reports, zero spreadsheets" |

---

### QUEST
**Qualify → Understand → Educate → Stimulate → Transition**

The sophisticated sales framework.

| Stage | Goal |
|-------|------|
| Qualify | Filter for right audience |
| Understand | Show you know their problem |
| Educate | Teach something valuable |
| Stimulate | Create desire |
| Transition | Move to action |

**Best for:** Long-form sales pages, webinars

---

## Tier 3: Storytelling Frameworks

### STAR
**Situation → Task → Action → Result**

The case study framework.

| Element | Content |
|---------|---------|
| Situation | "Acme Corp was losing $50K/month to churn" |
| Task | "They needed to identify at-risk customers early" |
| Action | "They implemented ChurnGuard's AI alerts" |
| Result | "Churn dropped 40% in 90 days, saving $240K/year" |

---

### The Hero's Journey (Simplified)

**Ordinary World → Call to Adventure → Challenges → Transformation → Return**

| Stage | In Marketing Terms |
|-------|-------------------|
| Ordinary World | Current state (pain) |
| Call to Adventure | Discover solution |
| Challenges | Overcome objections |
| Transformation | Achieve outcome |
| Return | Share success (testimonial) |

---

### SLAP
**Stop → Look → Act → Purchase**

The attention economy framework.

| Stage | Mechanism |
|-------|-----------|
| Stop | Pattern interrupt, curiosity, controversy |
| Look | Engaging content, story, visuals |
| Act | Interactive element, micro-commitment |
| Purchase | Seamless checkout, urgency |

---

## Tier 4: Email & Short-Form

### ACCA
**Awareness → Comprehension → Conviction → Action**

The educational sell.

| Stage | Goal |
|-------|------|
| Awareness | Make them aware of problem |
| Comprehension | Help them understand solution |
| Conviction | Convince them yours is best |
| Action | Drive specific action |

---

### SSS
**Star → Story → Solution**

The personality-driven formula.

| Element | Purpose |
|---------|---------|
| Star | Introduce the character (customer or you) |
| Story | Tell the struggle and journey |
| Solution | Reveal how product solved it |

---

### PASTOR
**Problem → Amplify → Story → Transformation → Offer → Response**

The long-form email framework.

| Element | Content |
|---------|---------|
| Problem | Identify the pain |
| Amplify | Make it bigger, more urgent |
| Story | Share a relatable narrative |
| Transformation | Show the change possible |
| Offer | Present your solution |
| Response | Clear CTA |

---

## Tier 5: Headlines & Hooks

### The 4 U's for Headlines
1. **Useful** - Promises clear benefit
2. **Urgent** - Creates time pressure
3. **Unique** - Offers fresh angle
4. **Ultra-specific** - Uses concrete details

---

### Number Headlines
| Formula | Example |
|---------|---------|
| [#] Ways to [Benefit] | "7 Ways to Double Your Traffic" |
| [#] [Adjective] [Things] | "5 Proven Tactics for Lead Gen" |
| [#] Mistakes [Audience] Make | "3 Mistakes Founders Make with Pricing" |
| How [Person] [Result] in [Time] | "How Sara 3X'd Revenue in 90 Days" |

---

### How-To Headlines
| Formula | Example |
|---------|---------|
| How to [Result] Without [Pain] | "How to Scale Without Burning Out" |
| How to [Result] in [Timeframe] | "How to Launch in 30 Days" |
| How [Expert] [Result] | "How Top CMOs Build Marketing Teams" |

---

### Question Headlines
| Formula | Example |
|---------|---------|
| Are You Making [Mistake]? | "Are You Making These SEO Mistakes?" |
| What If [Possibility]? | "What If You Could Automate Your Reporting?" |
| Why [Surprising Claim]? | "Why Your Landing Page Is Hurting Conversions" |

---

## Hybrid Strategies

### PAS + FAB
1. **Problem** - Name the pain
2. **Agitate** - Amplify it
3. **Solution** - Introduce your product
4. **Features** - What it includes
5. **Advantages** - What it does
6. **Benefits** - Why it matters

---

### AIDA + Social Proof
1. **Attention** - Hook with headline
2. **Interest** - Benefits + proof
3. **Desire** - Testimonials + case studies
4. **Action** - CTA + guarantee

---

## Framework Selection Guide

| Audience Awareness | Best Framework |
|--------------------|----------------|
| Unaware | Story-led (Hero's Journey, SSS) |
| Problem-Aware | PAS, PASO |
| Solution-Aware | FAB, 4Ps |
| Product-Aware | Comparison, FAB |
| Most Aware | Offer-focused, AIDA |

| Copy Length | Best Framework |
|-------------|----------------|
| Headline | 4 Us, Number formulas |
| Short (tweet, ad) | PAS, BAB |
| Medium (email) | PASTOR, ACCA |
| Long (sales page) | QUEST, AIDA extended |

| Goal | Best Framework |
|------|----------------|
| Lead gen | PAS, AIDA |
| Sales | QUEST, 4Ps |
| Re-engagement | BAB, Story |
| Education | ACCA, QUEST |
