# AgentKits Buyer Personas

> Target audience profiles for AI marketing automation toolkit

**Product:** AgentKits Marketing
**Last Updated:** 2026-01-08

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## Persona 1: Solo Sam

### Demographics

| Attribute | Detail |
|-----------|--------|
| **Name** | Solo Sam |
| **Age** | 25-35 |
| **Role** | Solopreneur / Indie Hacker |
| **Company Size** | 1 person (bootstrapped) |
| **Location** | Remote, global |
| **Income** | $50K-150K ARR |

### Psychographics

**Goals:**
- Ship products fast, validate ideas
- Grow without hiring a marketing team
- Automate repetitive marketing tasks
- Build in public, gain followers

**Frustrations:**
- "Marketing takes time away from building"
- "Can't afford marketing tools or freelancers"
- "Don't know what to write or post"
- "Inconsistent content, no schedule"

**Motivations:**
- Independence and flexibility
- Proving it can be done solo
- Building sustainable income
- Learning new skills

### Behavior Patterns

**Tools Used:**
- VS Code / Cursor
- Twitter/X for building in public
- Product Hunt for launches
- Stripe for payments

**Content Consumption:**
- Indie Hackers forum
- Twitter tech threads
- Podcasts (Indie Hackers, MFM)
- YouTube tutorials

**Decision Factors:**
1. Free / Open source (critical)
2. Fast to learn
3. Works in terminal/CLI
4. Community support

### Messaging

**Value Proposition:**
"Full marketing team in your terminal. Free forever."

**Key Messages:**
- "Run one command, get marketing content"
- "No subscriptions, no API keys"
- "Built for builders like you"

**Channels:**
- Twitter/X
- Product Hunt
- Indie Hackers
- Dev.to

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## Persona 2: Marketer Maya

### Demographics

| Attribute | Detail |
|-----------|--------|
| **Name** | Marketer Maya |
| **Age** | 30-40 |
| **Role** | Marketing Manager / Head of Marketing |
| **Company Size** | 20-200 employees |
| **Location** | US, Europe |
| **Budget** | $5K-20K/mo marketing tools |

### Psychographics

**Goals:**
- Scale content production
- Maintain brand consistency
- Prove marketing ROI
- Streamline workflows

**Frustrations:**
- "Too many tools, too many tabs"
- "Content quality varies by writer"
- "Can't produce enough content"
- "Hard to measure what works"

**Motivations:**
- Career advancement
- Building a high-performing team
- Measurable results
- Efficiency and automation

### Behavior Patterns

**Tools Used:**
- HubSpot / Salesforce
- Notion / Asana
- Figma for design
- Google Analytics

**Content Consumption:**
- Marketing blogs (Hubspot, Ahrefs)
- LinkedIn thought leaders
- Marketing podcasts
- Industry conferences

**Decision Factors:**
1. Integration with existing tools
2. Team collaboration features
3. Quality of outputs
4. Time savings

### Messaging

**Value Proposition:**
"93 commands for every marketing task. Scale content without scaling headcount."

**Key Messages:**
- "From campaign plan to published in hours"
- "Consistent brand voice across all content"
- "Works with Claude Code, Cursor, Copilot"

**Channels:**
- LinkedIn
- Marketing blogs
- Email newsletters
- Webinars

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## Persona 3: Founder Felix

### Demographics

| Attribute | Detail |
|-----------|--------|
| **Name** | Founder Felix |
| **Age** | 28-40 |
| **Role** | Technical Founder / CTO |
| **Company Size** | 2-20 employees (startup) |
| **Location** | Tech hubs (SF, NYC, London, Berlin) |
| **Funding** | Pre-seed to Series A |

### Psychographics

**Goals:**
- Ship product, find PMF
- Do marketing without hiring
- Maintain technical credibility
- Move fast, iterate

**Frustrations:**
- "Marketing isn't my strength"
- "Don't have time to learn marketing"
- "Marketing tools feel clunky"
- "Hard to find good marketing hires"

**Motivations:**
- Building something meaningful
- Technical excellence
- Speed and efficiency
- Staying lean

### Behavior Patterns

**Tools Used:**
- GitHub / VS Code
- Linear / Notion
- Vercel / AWS
- Stripe / Paddle

**Content Consumption:**
- Hacker News
- Twitter tech accounts
- Tech podcasts
- GitHub trending

**Decision Factors:**
1. CLI / developer-friendly
2. Open source (can audit)
3. Fast to implement
4. Community-driven

### Messaging

**Value Proposition:**
"Marketing expertise built into your terminal. No marketing degree required."

**Key Messages:**
- "18 agents with years of marketing knowledge"
- "Works in your existing workflow"
- "Open source, community-backed"

**Channels:**
- Hacker News
- GitHub
- Twitter/X
- Dev communities

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## Persona Comparison

| Attribute | Solo Sam | Marketer Maya | Founder Felix |
|-----------|----------|---------------|---------------|
| **Priority** | Free + Fast | Quality + Scale | Developer-friendly |
| **Pain** | No time for marketing | Too much to produce | Don't know marketing |
| **Solution** | Full toolkit, zero cost | Scale without hiring | Built-in expertise |
| **Channel** | Twitter, PH | LinkedIn, Email | HN, GitHub |
| **CTA** | "Get started free" | "See all commands" | "Star on GitHub" |

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## How to Use These Personas

### Content Creation

When writing content, ask:
- "Would Solo Sam understand this?"
- "Does this save Marketer Maya time?"
- "Is this technical enough for Founder Felix?"

### Feature Prioritization

- Solo Sam: Free tier, quick wins
- Marketer Maya: Team features, integrations
- Founder Felix: CLI experience, documentation

### Channel Strategy

| Persona | Primary | Secondary |
|---------|---------|-----------|
| Solo Sam | Twitter, Product Hunt | Reddit, Discord |
| Marketer Maya | LinkedIn, Email | Webinars, Blogs |
| Founder Felix | Hacker News, GitHub | Twitter, Podcasts |

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**Remember:** All three personas share one trait—they want marketing done well, without spending all day on it. AgentKits solves that.
