# Brand Positioning

Market positioning and differentiation.

## Positioning Statement

### Framework
For [target audience] who [need/opportunity],
[brand] is the [category]
that [key benefit]
because [reason to believe].

### Example
"For growth-stage startups who need scalable marketing,
AgentKits Marketing is the AI marketing automation platform
that delivers enterprise-level campaigns with startup agility
because our specialized agents handle complexity while you focus on strategy."

## Competitive Analysis

### Positioning Map

Plot competitors on two key dimensions:
- Axis 1: Price (Low → High)
- Axis 2: Feature richness (Simple → Complex)

Or:
- Axis 1: Audience (SMB → Enterprise)
- Axis 2: Approach (Self-serve → Full-service)

### Competitive Matrix

| Factor | Us | Competitor A | Competitor B |
|--------|-----|--------------|--------------|
| Price | ★★★ | ★★ | ★★★★ |
| Ease of use | ★★★★ | ★★★ | ★★ |
| Features | ★★★★ | ★★★★★ | ★★★ |
| Support | ★★★★★ | ★★★ | ★★★★ |

## Unique Selling Proposition

### Definition
The one thing that makes you different and better.

### Criteria
- Unique (competitors can't claim it)
- Valuable (customers care about it)
- Believable (you can prove it)
- Memorable (easy to communicate)

### Types of Differentiation
1. **Product**: Superior features/quality
2. **Service**: Better support/experience
3. **Price**: Cost leadership
4. **Niche**: Specialized focus
5. **Innovation**: First to market
6. **Values**: Purpose/mission alignment

## Tagline Development

### Types
| Type | Example |
|------|---------|
| Benefit | "Just Do It" (Nike) |
| Descriptive | "The Ultimate Driving Machine" (BMW) |
| Provocative | "Think Different" (Apple) |
| Imperative | "Have It Your Way" (Burger King) |

### Best Practices
- Keep short (2-5 words ideal)
- Make memorable
- Differentiate from competitors
- Support positioning
- Test with audience

## Messaging Hierarchy

### Primary Message
Core value proposition (use most often)

### Secondary Messages
Supporting proof points (2-3 messages)

### Tertiary Messages
Feature-specific claims (use as needed)

### Example Hierarchy
1. **Primary**: "AI-powered marketing that scales"
2. **Secondary**:
   - "Save 20 hours per week on campaign management"
   - "6 specialized agents for every marketing function"
   - "Enterprise results, startup budget"
3. **Tertiary**:
   - "Automated email sequences"
   - "SEO optimization built-in"
   - "Multi-channel campaign orchestration"
