# Link Building

Strategies for acquiring quality backlinks.

## Link Building Strategies

### Guest Posting
- Identify relevant sites
- Pitch valuable topics
- Include natural link in content
- Build relationships first

### Digital PR
- Create newsworthy content
- Data studies and research
- Expert commentary
- Trend reports

### Broken Link Building
- Find broken links on relevant sites
- Create replacement content
- Reach out to suggest your content

### Resource Page Outreach
- Find resource pages in niche
- Ensure your content qualifies
- Personalized outreach

### HARO (Help a Reporter Out)
- Monitor relevant queries
- Provide expert responses
- Quick turnaround essential

## Link Quality Factors

### Positive Signals
- High domain authority
- Relevant topic/niche
- Editorial placement
- Natural anchor text
- Traffic to linking page

### Negative Signals
- Low-quality directories
- Paid link schemes
- Irrelevant sites
- Excessive exact-match anchors
- Link farms

## Anchor Text Best Practices

| Type | Usage | Example |
|------|-------|---------|
| Branded | 30-40% | "AgentKits" |
| Natural | 20-30% | "click here", "this article" |
| Partial match | 15-20% | "marketing automation tool" |
| Exact match | 5-10% | "email marketing software" |

## Outreach Template

```
Subject: [Personalized reference to their work]

Hi [Name],

[Personal connection or compliment about their work]

I noticed [specific context]. I recently published [your content] that [value proposition].

Would you be open to [specific ask]?

[Brief sign-off]
```

## Link Monitoring
- Track new links acquired
- Monitor lost links
- Disavow toxic links
- Analyze competitor links
