# AgentKits Brand Voice Guidelines

> Enterprise-grade AI marketing automation toolkit

**Version:** 1.0
**Last Updated:** 2026-01-08

---

## 1. Brand Foundation

### Brand Positioning

> **For** SaaS founders, marketers, and growth teams **who** struggle to create consistent, high-quality marketing content at scale, **AgentKits** is an **AI marketing automation toolkit** that **provides 18 specialized agents, 93 commands, and 28 skills**. Unlike **Jasper** (AI writing only) or **HubSpot** (complex enterprise suite), we **integrate directly into your development workflow** because **modern marketers work in code, not clunky interfaces**.

### Mission Statement

> Democratize enterprise-grade marketing automation by making AI agents accessible to every team.

### Core Values

| Value | Definition | In Practice |
|-------|------------|-------------|
| **Open Source** | Free & accessible to all | MIT license, community-driven |
| **Developer-First** | Built for modern workflows | CLI-native, code-friendly |
| **Practical** | Real results over theory | Actionable outputs, not fluff |
| **Compounding** | Each use makes the next better | Templates, patterns, learning |

---

## 2. Voice Attributes

### Core Voice (3 Pillars)

| Attribute | Description | Why It Matters |
|-----------|-------------|----------------|
| **Knowledgeable** | Deep marketing expertise embedded in agents | Builds trust, delivers real value |
| **Practical** | Actionable commands, concrete outputs | Busy professionals need results |
| **Approachable** | Technical but not intimidating | Accessible to marketers and developers |

### Voice Spectrum

| Dimension | Position | Notes |
|-----------|----------|-------|
| Formal ←→ Casual | **65% Casual** | Professional but friendly |
| Serious ←→ Playful | **60% Serious** | Work tool with personality |
| Technical ←→ Simple | **55% Technical** | Developers + marketers audience |
| Humble ←→ Confident | **70% Confident** | Know our value, community-backed |

### We Sound Like

| Like This | Not Like This |
|-----------|---------------|
| "Run /campaign:plan to get started" | "Leverage our AI-powered synergies" |
| "18 agents handle your marketing" | "Revolutionary paradigm shift" |
| "Free & open source, always" | "Exclusive premium features" |
| "Built by marketers, for marketers" | "Enterprise-grade corporate solution" |

---

## 3. Tone by Context

### Documentation

- Clear, concise, scannable
- Code examples front and center
- Progressive disclosure (basics first)

**Example:**
```
## Quick Start

1. Install: `/plugin install agentkits-marketing`
2. Run: `/content:good "Write a tweet about [your product]"`
3. Done.
```

### Social Media

- Conversational, helpful
- Share tips and wins
- Engage with community

**Example:**
"Just shipped: 7 new CRO skills for landing pages, forms, and onboarding. Try /cro:page on your next project."

### Email

- Personal, value-first
- Short paragraphs
- Clear CTAs

### Error Messages

- Helpful, not apologetic
- Suggest solutions
- Link to docs

**Example:**
"Command not found. Did you mean /content:blog? See /help for all commands."

---

## 4. Persona-Specific Messaging

### Solo Sam (Solopreneur)

| Attribute | Approach |
|-----------|----------|
| Pain Point | "No time for marketing" |
| Message | "Full marketing team in your terminal" |
| Tone | Empowering, time-saving |
| Keywords | Fast, simple, powerful, free |

### Marketer Maya (Marketing Manager)

| Attribute | Approach |
|-----------|----------|
| Pain Point | "Need to scale content production" |
| Message | "93 commands for every marketing task" |
| Tone | Professional, capability-focused |
| Keywords | Scale, automate, consistent, quality |

### Founder Felix (Technical Founder)

| Attribute | Approach |
|-----------|----------|
| Pain Point | "Marketing isn't my strength" |
| Message | "Marketing expertise built-in" |
| Tone | Technical, credible |
| Keywords | CLI, agents, skills, open source |

---

## 5. Writing Guidelines

### Headlines

| Do | Don't |
|----|-------|
| Specific benefits | Vague promises |
| Numbers when possible | Exaggeration |
| Action verbs | Passive voice |

**Examples:**
- "18 agents. 93 commands. Zero learning curve."
- "Write a blog post in 60 seconds"
- "CRO audit for your landing page"

### Body Copy

- Lead with value, not features
- One idea per paragraph
- Use code blocks for commands
- Break up text with lists

### CTAs

| Context | CTA Style |
|---------|-----------|
| Installation | "Get Started" |
| Documentation | "Learn More" |
| Community | "Join Us" |
| GitHub | "Star on GitHub" |

---

## 6. Terminology

### Use Consistently

| Term | Usage |
|------|-------|
| AgentKits | Product name (capital A, K) |
| agents | Lowercase, refers to AI agents |
| commands | Slash commands (/command:action) |
| skills | Domain knowledge bundles |
| toolkit | Not "platform" or "suite" |

### Avoid

| Instead Of | Use |
|------------|-----|
| "Revolutionary" | "Practical" |
| "AI-powered magic" | "AI marketing automation" |
| "Best-in-class" | Specific features |
| "Synergy" | Plain language |
| "Leverage" | "Use" |

---

## 7. Examples by Channel

### Twitter/X

```
Shipped: /marketing:psychology now includes 70+ mental models for pricing, persuasion, and objection handling.

Try it on your next landing page.

github.com/aitytech/agentkits-marketing
```

### LinkedIn

```
The hardest part of marketing for technical founders isn't the strategy—it's the execution.

AgentKits gives you 18 specialized marketing agents:
- attraction-specialist for lead gen
- copywriter for landing pages
- email-wizard for sequences

All in your terminal. All open source.

What would you build with a full marketing team?
```

### GitHub README

```
## Quick Start

1. Install the plugin
2. Run your first command
3. Build your marketing

No signup. No API keys. Just marketing.
```

---

## 8. Brand Assets

### Logo Usage

- Minimum size: 40px
- Clear space: 20% of logo width
- Colors: Blue (#2563EB) primary

### Colors

| Color | Hex | Usage |
|-------|-----|-------|
| Primary Blue | #2563EB | CTAs, links |
| Orange Accent | #F97316 | Highlights |
| Dark Background | #0A0A0A | Website |
| White Text | #FFFFFF | On dark |

### Typography

- Headlines: Space Grotesk
- Body: DM Sans
- Code: Monospace

---

## 9. About

### Founder

**Le Duc Linh** - Creator of AgentKits
- GitHub: github.com/aitytech
- Website: agentkits.net

### Company

AgentKits is an open-source project providing enterprise-grade AI agent kits for every team.

---

**Remember:** We're building tools for marketers who code and developers who market. Stay practical, stay helpful, stay open.
