# Content Pillars

Building a sustainable pillar content strategy.

## Pillar-Cluster Model

### Pillar Page
- Comprehensive topic coverage
- 2,000-5,000+ words
- Targets head term
- Links to all cluster content
- Hub for the topic

### Cluster Content
- Specific subtopic focus
- 1,000-2,000 words
- Targets long-tail keywords
- Links back to pillar
- Links to related clusters

## Creating Pillars

### Step 1: Topic Selection
- Core business offering
- Customer pain points
- High search volume
- Competitive advantage

### Step 2: Keyword Mapping
- One pillar = one head term
- Clusters = related long-tails
- Search intent alignment

### Step 3: Content Audit
- Existing content inventory
- Gap analysis
- Consolidation opportunities

### Step 4: Internal Linking
- Pillar → Clusters
- Clusters → Pillar
- Clusters → Related Clusters

## Example Pillar Structure

**Pillar: "Email Marketing Guide"**

Clusters:
- Email subject line best practices
- Welcome email sequences
- Email deliverability tips
- Email A/B testing strategies
- Email list building tactics
- Email automation workflows

## Pillar Maintenance

### Regular Updates
- Quarterly content refresh
- Add new clusters
- Update statistics
- Fix broken links
- Improve based on performance

### Performance Tracking
- Organic traffic to pillar
- Keyword rankings
- Backlinks acquired
- Conversion rate
