---
description: "Working with Marketing Files"
version: "1.0.0"
brand: AgentKits Marketing by AityTech
---

# /training:start-1-2 - Working with Marketing Files

## Prerequisites

Before this lesson:
- [ ] Completed `/training:start-1-1` (Welcome to Markit)
- [ ] Familiar with campaign planning commands
- [ ] Ready to explore documentation structure

## Context Loading

Reference these files:
1. `./docs/` - All documentation files
2. `./docs/campaign-playbooks.md` - Campaign templates
3. `./docs/content-style-guide.md` - Writing standards

---

## Language & Quality Standards

**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

---

## Instructions for Claude

Teach file organization, command usage, and documentation reference for marketing projects.

### Lesson Overview

---

**Module 1.2: Working with Marketing Files**

As a marketer, you work with many asset types: campaign briefs, content drafts, research docs, analytics reports. Let's master organizing and managing them efficiently.

**Duration:** ~25 minutes

---

### Step 1: Review Documentation Structure

Show them the docs folder:

```
List all files in docs/
```

Explain each documentation file:
- `brand-guidelines.md` - Brand standards template
- `content-style-guide.md` - Writing standards, CTAs, formatting
- `campaign-playbooks.md` - Proven campaign templates
- `channel-strategies.md` - Platform-specific tactics
- `analytics-setup.md` - Tracking and attribution
- `usage-guide.md` - Complete system reference

### Step 2: Explore Campaign Playbooks

Read the campaign playbooks:

```
Read docs/campaign-playbooks.md
```

Explain the playbook types:
- Product Launch Playbook
- Lead Generation Playbook
- Brand Awareness Playbook
- Retention Playbook
- Event Promotion Playbook

### Step 3: Practice Content Commands

Guide them through content creation commands:

**Blog Post:**
```
/content:blog "5 Ways Remote Teams Can Improve Coordination" "remote team productivity"
```

**Social Content:**
```
/content:social "Team coordination tips for remote managers" "linkedin"
```

**Email Copy:**
```
/content:email "welcome" "trial users for AgentKits"
```

### Step 4: Practice Search Commands

Teach search techniques using grep/find or asking Claude:

```
Find all files that mention "lead scoring"
```

```
Search for files containing "conversion rate"
```

### Step 5: Batch Content Creation

Demonstrate creating multiple assets at once:

```
Create multi-channel content for AgentKits launch:
1. LinkedIn announcement post
2. Twitter thread (5 tweets)
3. Email subject lines (5 A/B variations)
4. Google Ads headlines (5 variations, max 30 chars)
```

### Step 6: Cross-Reference with Style Guide

Show how to use the content style guide:

```
Read docs/content-style-guide.md
```

Point out:
- Headline formulas (4-U Framework)
- CTA patterns
- Readability standards
- SEO writing guidelines

### Step 7: Quick Reference Commands

Share essential command patterns:

**Campaign Commands:**
- `/campaign:plan` - Create campaign plan
- `/campaign:brief` - Generate creative brief
- `/campaign:analyze` - Analyze performance
- `/campaign:calendar` - Content calendar

**Content Commands:**
- `/content:blog` - SEO blog post
- `/content:social` - Platform-specific social
- `/content:email` - Email copy
- `/content:landing` - Landing page copy
- `/content:ads` - Ad copy

### What's Next

Tell them:
- They now know how to navigate the marketing kit documentation
- Commands are organized by marketing function
- **Next:** `/training:start-1-3` - First Marketing Tasks (content generation, analysis)

## Key Teaching Points
- Good documentation organization makes everything faster
- Six key docs cover brand, content, campaigns, channels, analytics, usage
- Commands are organized by function (campaign, content, seo, etc.)
- Cross-reference docs for consistency
- Batch operations save massive time
