# Video Script Template

## Video Overview

**Title:** [SEO-optimized title for YouTube / Descriptive title for social]

**Type:** [Explainer / Tutorial / Product Demo / Testimonial / Behind-the-Scenes / Interview]

**Platform:** [YouTube / LinkedIn / Instagram Reel / TikTok / Twitter / Website]

**Length:** [Target duration: 30 sec / 90 sec / 3 min / 5 min / 10 min+]

**Goal:** [Education / Awareness / Conversion / Engagement / Entertainment]

**Target Audience:** [Specific persona or demographic]

**Tone:** [Professional / Casual / Energetic / Calm / Humorous / Serious]

**Call to Action:** [What should viewers do after watching?]

---

## Pre-Production

### Key Messages (3-5 main points)

1. [Key message 1]
2. [Key message 2]
3. [Key message 3]

### Visual Style

- **Filming location:** [Studio / Office / Home / Outdoor / Screen recording]
- **Lighting:** [Natural / Studio / Ring light]
- **Camera:** [Phone / DSLR / Webcam / Screen capture]
- **Framing:** [Close-up / Medium / Wide / Mix]
- **Movement:** [Static / Handheld / Gimbal / Cuts]

### Props/Materials Needed

- [Prop 1]
- [Prop 2]
- [Screen to share]
- [Product to show]

---

## Script Format

### Hook (First 3-5 seconds) ⚡

**CRITICAL:** Capture attention immediately or lose the viewer

| VISUAL | AUDIO/VOICEOVER | TEXT OVERLAY |
|--------|----------------|--------------|
| [What's on screen] | [What's spoken or audio] | [Text appearing on screen] |
| Example: Close-up of frustrated person at laptop | "I wasted 6 months on content marketing before learning this..." | "6 months WASTED ❌" |

**Hook formulas that work:**
- Bold statement: "Everything you know about X is wrong"
- Problem: "Struggling with X? Here's why..."
- Result: "I went from X to Y in Z days"
- Question: "Want to know the secret to X?"
- Pattern interrupt: Unexpected visual or sound

---

### Introduction (5-10 seconds)

| VISUAL | AUDIO/VOICEOVER | TEXT OVERLAY |
|--------|----------------|--------------|
| [Host on camera or logo reveal] | "Hi, I'm [Name] and in this video, I'm going to show you [specific promise]" | "[Channel name] presents" or "[Video title]" |

**What to include:**
- Who you are (brief)
- What they'll learn
- Why it matters
- How long it takes

---

### Main Content

#### Section 1: [Topic/Point 1]

**Duration:** [Time range]

| TIME | VISUAL | AUDIO/VOICEOVER | TEXT OVERLAY |
|------|--------|----------------|--------------|
| 0:15-0:30 | [Screen share of data/chart] | "Let's start with the data. 73% of marketers say X..." | "73% struggle with X" |
| 0:30-0:45 | [Cut to host on camera] | "This is a huge problem because..." | [Key stat highlighted] |
| 0:45-1:00 | [B-roll of example] | "Here's what this looks like in practice..." | "The Problem ❌" |

**Purpose:** [What this section accomplishes]

**Key takeaway:** [Main point viewer should remember]

---

#### Section 2: [Topic/Point 2]

**Duration:** [Time range]

| TIME | VISUAL | AUDIO/VOICEOVER | TEXT OVERLAY |
|------|--------|----------------|--------------|
| 1:00-1:15 | [New scene or graphic] | "So here's what you need to do instead..." | "The Solution ✅" |
| 1:15-1:30 | [Step-by-step demo] | "First, you're going to..." | "Step 1:" |
| 1:30-1:45 | [Continue demo] | "Then you'll..." | "Step 2:" |
| 1:45-2:00 | [Show result] | "And here's what happens..." | "Step 3:" |

**Visual notes:**
- [Zoom in on important details]
- [Use arrows/circles to highlight]
- [Show before/after]

---

#### Section 3: [Topic/Point 3]

**Duration:** [Time range]

| TIME | VISUAL | AUDIO/VOICEOVER | TEXT OVERLAY |
|------|--------|----------------|--------------|
| 2:00-2:15 | [Example or case study] | "Let me show you a real example..." | "Real Example 📊" |
| 2:15-2:30 | [Data/results] | "The results were incredible..." | "[Specific result]" |
| 2:30-2:45 | [Host reaction or emphasis] | "This is why this matters..." | [Key benefit] |

---

### Conclusion (10-15 seconds)

| TIME | VISUAL | AUDIO/VOICEOVER | TEXT OVERLAY |
|------|--------|----------------|--------------|
| 2:45-3:00 | [Host on camera] | "So to recap, here are the three things you need to remember..." | "Recap:" |
| 3:00-3:10 | [Key points on screen] | "One: [Point]. Two: [Point]. Three: [Point]." | "1. [Point]<br>2. [Point]<br>3. [Point]" |

---

### Call to Action (5-10 seconds)

| TIME | VISUAL | AUDIO/VOICEOVER | TEXT OVERLAY |
|------|--------|----------------|--------------|
| 3:10-3:20 | [CTA graphic or end screen] | "If you found this helpful, make sure to [action]. And don't forget to [action]." | "[CTA text]<br>Link in description" |
| 3:20-3:25 | [Subscribe animation or like button] | "See you in the next video!" | "SUBSCRIBE ✓" |

**CTA Options:**
- Download resource (link in description)
- Visit website
- Subscribe to channel
- Like/comment
- Watch next video (end screen)
- Try the product/service

---

## YouTube-Specific Elements

### Video Description

**First 2 lines (appears before "Show More"):**
[Compelling summary with keywords - this is critical for CTR]

**Full description:**

[Paragraph explaining video content with keywords]

**Timestamps:**
0:00 - Introduction
0:15 - [Section 1]
1:00 - [Section 2]
2:00 - [Section 3]
2:45 - Conclusion
3:10 - Resources

**Links:**
🔗 [Resource mentioned]: [URL]
🔗 [Related content]: [URL]
🔗 Subscribe: [Channel URL]

**Social Media:**
Follow us:
• LinkedIn: [URL]
• Twitter: [URL]
• Instagram: [URL]

**Hashtags:**
#[Topic] #[Industry] #[Keyword]

---

### Thumbnail Concept

**Visual:**
- [Main image: face/product/text]
- [Background: color or scene]
- [Text overlay: 3-6 words max]

**Text on thumbnail:**
"[Compelling short text]"

**Design notes:**
- High contrast
- Large, readable text
- Faces (if possible) with emotion
- Bright colors
- Intrigue/curiosity

**Dimensions:** 1280 x 720 pixels
**File format:** JPG or PNG

---

### Tags (Keywords)

**Primary tags:**
- [Main keyword]
- [Secondary keyword]
- [Topic keyword]

**Related tags:**
- [Related term 1]
- [Related term 2]
- [Industry term]

**Long-tail tags:**
- [Specific phrase people search]
- [Question-based keyword]

---

## Social Media Video Script (Short-Form)

### Instagram Reel / TikTok / YouTube Short (15-60 seconds)

**Hook (0-3 seconds):**

| VISUAL | AUDIO | TEXT |
|--------|-------|------|
| [Attention-grabbing opening] | [Spoken hook or trending sound] | "[Text hook]" |

**Value (3-50 seconds):**

| VISUAL | AUDIO | TEXT |
|--------|-------|------|
| [Quick cuts showing tips] | [Fast-paced explanation] | "1. [Tip]<br>2. [Tip]<br>3. [Tip]" |

**CTA (50-60 seconds):**

| VISUAL | AUDIO | TEXT |
|--------|-------|------|
| [Face to camera or end card] | "Follow for more!" | "FOLLOW for more tips →" |

**Notes for short-form:**
- Fast pacing (every 2-3 seconds, change visual)
- Text overlays (many watch with sound off)
- Trending sounds (boosts reach)
- Vertical format (9:16 ratio)
- Captions/subtitles (accessibility + engagement)

---

## LinkedIn Video Script (1-2 minutes)

**Opening (0-5 seconds):**

| VISUAL | AUDIO | TEXT |
|--------|-------|------|
| [Professional setting, host on camera] | "Quick question: Are you making this common mistake with [topic]?" | "Common Mistake?" |

**Content (5 seconds - 1:45):**

| VISUAL | AUDIO | TEXT |
|--------|-------|------|
| [Mix of screen share and host] | [Professional, insight-driven content] | [Key points highlighted] |

**Close (1:45-2:00):**

| VISUAL | AUDIO | TEXT |
|--------|-------|------|
| [Host on camera] | "What's worked for you? Let me know in the comments." | "Share your experience 👇" |

**LinkedIn video tips:**
- Square format (1:1) or vertical
- Captions essential (autoplay is muted)
- Professional but personable
- Under 3 minutes ideal
- Native upload (not YouTube link)

---

## B-Roll Shot List

**B-roll = supplementary footage to make video more dynamic**

Scene 1: [Description]
- [Specific shot needed]
- [Duration needed]

Scene 2: [Description]
- [Specific shot]
- [Duration]

Example:
- Typing on keyboard (close-up) - 5 seconds
- Coffee being poured - 3 seconds
- Person looking frustrated at screen - 4 seconds
- Chart/graph animation - 6 seconds

---

## Production Checklist

### Pre-Production
- [ ] Script finalized and approved
- [ ] Location secured
- [ ] Equipment ready (camera, mic, lights)
- [ ] Props/materials gathered
- [ ] Talent briefed (if not solo)
- [ ] Shot list created
- [ ] B-roll needs identified

### Production
- [ ] Test audio levels
- [ ] Test lighting
- [ ] Test camera focus/framing
- [ ] Record multiple takes
- [ ] Capture B-roll
- [ ] Get backup footage

### Post-Production
- [ ] Edit video
- [ ] Add music/sound effects
- [ ] Add text overlays/graphics
- [ ] Color correction
- [ ] Add captions/subtitles
- [ ] Create thumbnail
- [ ] Export in correct format

### Publishing
- [ ] Upload video
- [ ] Add title (SEO-optimized)
- [ ] Write description
- [ ] Add tags
- [ ] Upload thumbnail
- [ ] Add end screen/cards (YouTube)
- [ ] Schedule/publish
- [ ] Share on social media
- [ ] Engage with comments

---

## Video Performance Metrics

**Goals:**
- Views: [Target]
- Watch time: [Target % or minutes]
- Engagement rate: [Target %]
- Click-through rate: [Target %]
- Conversions: [Target number]

**Actual:**
- Views: [Actual]
- Watch time: [Actual]
- Engagement: [Actual]
- CTR: [Actual]
- Conversions: [Actual]

**Learnings:**
- [What worked]
- [What to improve]
- [Insights for next video]

---

## Script Writing Tips

### For Voiceover/Talking Head:
- Write how you speak (conversational)
- Use contractions (don't, can't, won't)
- Short sentences (easier to deliver)
- Mark pauses [PAUSE]
- Note emphasis **like this**
- Read aloud before filming

### For Text-Only/Silent:
- Short, punchy text
- One idea per screen
- Easy to read quickly
- High contrast text
- Sync with visual changes

### Pacing:
- **Fast:** Social media, short attention spans
- **Medium:** Educational, tutorial
- **Slow:** Emotional, storytelling, luxury

### Engagement Techniques:
- Ask questions
- Use pattern interrupts
- Show relatable problems
- Provide clear value
- Create curiosity gaps
- Use humor (when appropriate)

---

**Template Version:** 1.0
**Last Updated:** 2025-01-14
**Platform:** All video platforms
