---
description: "Competitive Analysis"
version: "1.0.0"
brand: AgentKits Marketing by AityTech
---

# /training:start-2-5 - Competitive Analysis

## Prerequisites

Before this lesson:
- [ ] Completed `/training:start-2-4` (Campaign Data)
- [ ] Understand analytics and reporting
- [ ] Ready for competitive research

## Context Loading

Reference these files:
1. `./README.md` - Product context (AgentKits)
2. `./docs/campaign-playbooks.md` - Competitive response templates
3. `./.claude/agents/core/researcher.md` - Research agent

---

## Language & Quality Standards

**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

---

## Instructions for Claude

Teach comprehensive competitive research and positioning strategy.

### Lesson Overview

---

**Module 2.5: Competitive Analysis**

Understanding your competitive landscape is crucial for positioning and messaging. Let's research AgentKits's competitors systematically.

**Duration:** ~30 minutes

---

### Step 1: Deep Competitor Analysis

Use the competitor command:

```
/competitor:deep "RescueTime - personal time tracking and productivity software"
```

Review analysis:
- Company overview
- Target market
- Product features
- Pricing model
- Strengths/weaknesses
- Market opportunities

### Step 2: Multiple Competitors

Analyze additional competitors:

```
/competitor:deep "Freedom - website and app blocker for focus"
```

```
/competitor:deep "Focus@Will - music for productivity and focus"
```

### Step 3: SEO Competitive Analysis

Use SEO competitor command:

```
/seo:competitor "rescuetime.com"
```

```
/seo:competitor "freedom.to"
```

Review:
- Keywords they rank for
- Content strategy
- Backlink profile
- Technical SEO

### Step 4: Create Battlecards

Use sales battlecard command:

```
/sales:battlecard "RescueTime"
```

```
/sales:battlecard "Freedom"
```

Review battlecard content:
- Quick comparison
- Win scenarios
- Objection handling
- Proof points

### Step 5: Positioning Matrix

Create competitive positioning:

```
Create a competitive positioning matrix for AgentKits:

AXES:
- X: Individual vs Team focus
- Y: Passive tracking vs Active coordination

PLOT:
- RescueTime: Individual, Passive tracking
- Freedom: Individual, Active blocking
- AgentKits: Team, Active coordination

POSITIONING STATEMENT:
"For remote teams who need to coordinate focus time, AgentKits is the team productivity platform that enables synchronized deep work, unlike individual tools that only track personal time."
```

### Step 6: Market Research

Use research commands:

```
/research:market "team productivity software - remote work tools 2024-2025"
```

```
/research:trend "remote work coordination - async vs sync - team productivity"
```

### Step 7: Feature Comparison

Create feature comparison:

```
Create a feature comparison table:

| Feature | AgentKits | RescueTime | Freedom |
|---------|----------|------------|---------|
| Team coordination | ✓ Core | ✗ | ✗ |
| Focus scheduling | ✓ | ✗ | ✓ |
| Time tracking | ✓ | ✓ Core | ✗ |
| App blocking | ✓ | ✗ | ✓ Core |
| Team analytics | ✓ | Limited | ✗ |
| Integrations | Slack, Zoom, GCal | Limited | Limited |
| Pricing | $12/user/mo | $12/mo | $8.99/mo |

HIGHLIGHT: Where AgentKits wins
```

### Step 8: Competitive Response Playbook

Create response scenarios:

```
Create competitive response playbook:

SCENARIO 1: RescueTime launches team feature
- Immediate: Acknowledge, differentiate depth
- Message: "We've built for teams from day one"
- Proof: Feature comparison, customer testimonials

SCENARIO 2: Competitor undercuts pricing
- Response: Value-based positioning
- Message: "ROI of team coordination vs tracking"
- Action: Case study with ROI data

SCENARIO 3: New competitor enters market
- Assessment: Feature overlap analysis
- Response: Strengthen differentiators
- Action: Update battlecards
```

### Step 9: Sales Qualification

Use sales qualification:

```
/sales:qualify "enterprise prospect considering RescueTime vs AgentKits"
```

Understand:
- Decision criteria
- Stakeholders
- Timeline
- Budget signals

### Step 10: Differentiation Summary

Create one-page summary:

```
Create a differentiation summary for sales team:

# Why AgentKits Wins

## Our Unique Position
[One sentence positioning]

## Top 3 Differentiators
1. Team-first coordination (proof points)
2. Real-time sync with calendar tools (proof points)
3. Team analytics dashboard (proof points)

## Common Objections + Responses
1. "RescueTime is cheaper" → [Response]
2. "We already use Freedom" → [Response]
3. "We don't need another tool" → [Response]

## Competitor Quick Reference
- RescueTime: Individual tracking, no team coordination
- Freedom: Blocking only, no team features
```

### What's Next

Tell them:
- They have comprehensive competitive intelligence
- Ready to position and message effectively
- **Final lesson:** `/training:start-2-6` - SEO Optimization
- Master search engine optimization

## Key Teaching Points
- `/competitor:deep` provides full analysis
- `/seo:competitor` reveals SEO strategy
- `/sales:battlecard` enables sales team
- Positioning matrix shows differentiation
- Response playbooks prepare for scenarios
