# Social Media Post Template

## LinkedIn Post Template

**Post Type:** [Thought Leadership / Company News / Industry Insight / How-to / Engagement]

**Goal:** [Engagement / Traffic / Brand Awareness / Lead Generation]

**Target Audience:** [Specific persona]

**Optimal Post Time:** [8am / 12pm / 5pm] on [Day of week]

**Length:** [Short (50-100 words) / Medium (100-150 words) / Long-form (1300-2000 words)]

---

### Structure

**Line 1 (The Hook):** [Attention-grabbing first line - make them stop scrolling]

Examples:
- "Everyone's talking about AI. But here's what they're missing..."
- "I just analyzed 1,000 LinkedIn posts. The pattern was shocking."
- "Remote work doesn't work. (Unless you know this one thing.)"
- "Hot take: [Controversial but valuable opinion]"

---

**Lines 2-3 (Context/Problem):** [Set up the situation or problem]

Example:
> Most companies invest heavily in productivity tools.
>
> Slack, Asana, Notion, Monday—the list goes on.

---

**Middle Section (Value/Insight):** [Deliver the valuable insight or information]

**For list posts:**
Here are the 5 things high-performers do differently:

1. [Point 1 with brief explanation]
2. [Point 2 with brief explanation]
3. [Point 3 with brief explanation]
4. [Point 4 with brief explanation]
5. [Point 5 with brief explanation]

**For story posts:**
[Tell a compelling story with a clear lesson]

**For data posts:**
[Share interesting data with interpretation]

---

**Closing (CTA or Question):** [End with engagement driver]

Examples:
- "What's worked for your team? Drop it in the comments 👇"
- "Which one of these surprised you most?"
- "Save this post if you found it helpful."
- "Want the full framework? Link in comments."
- "Disagree? Let's discuss."

---

### Post Formatting

**Use:**
- ✓ Line breaks (white space is valuable)
- ✓ Emojis (sparingly, for emphasis)
- ✓ Bold text for key points (when appropriate)
- ✓ Numbers/bullets for lists
- ✓ Short paragraphs (1-2 sentences max)

**Avoid:**
- ✗ Wall of text
- ✗ Excessive emojis
- ✗ Too many hashtags in body
- ✗ Clickbait without value

---

### Hashtags (3-5 relevant)

Primary hashtags:
- #[Industry keyword]
- #[Topic keyword]
- #[Audience keyword]

Example: #RemoteWork #Productivity #StartupLife

---

### Visual Elements

**Image/Media:**
- [ ] Carousel (multiple slides)
- [ ] Document post (PDF)
- [ ] Image (photo/graphic)
- [ ] Video (native video)
- [ ] Link preview
- [ ] Text-only post

**Visual concept:** [Describe what visual will show]

**Alt text:** [Accessibility description for visual]

---

### Complete LinkedIn Post Example

```
AI won't replace you.

But someone using AI better than you? They might.

Here's what I learned analyzing 500 marketers using AI:

The winners aren't using AI to do their work.
They're using AI to do 10x their work.

Here's how:

→ They prompt in templates (reusable, systematic)
→ They chain prompts (output 1 feeds input 2)
→ They validate everything (AI assists, they decide)
→ They iterate faster (fail fast, learn faster)
→ They leverage context (fed AI their brand, style, data)

The losers?
→ Copy-paste generic prompts
→ Accept first output
→ Don't customize
→ Use AI as replacement, not amplifier

The gap is widening fast.

What's your most valuable AI prompt? 👇

#AI #Marketing #Productivity
```

---

## Twitter/X Thread Template

**Thread Type:** [Educational / Story / Data / Hot Take / How-to]

**Goal:** [Engagement / Followers / Traffic / Awareness]

**Thread Length:** [5 / 7 / 10] tweets

**Optimal Post Time:** [9am / 12pm / 3pm / 6pm]

---

### Thread Structure

**Tweet 1 (Hook tweet):**
[Make them want to read the thread]

Format:
- Start with hook
- End with "Here's what I learned:" or "Thread 🧵"

Examples:
- "I spent $50K on LinkedIn ads. Only 3 things actually worked. 🧵"
- "Everyone's doing content marketing wrong. Here's why: 🧵"
- "The productivity app industry is lying to you. 🧵"

Character count: [X/280]

---

**Tweet 2 (Context/Setup):**
[Set up the situation or problem]

Example:
> "Most companies think more content = more results.
>
> So they publish daily. Across every platform.
>
> They burn out their team. And see zero ROI.
>
> Here's the real problem..."

Character count: [X/280]

---

**Tweet 3-8 (Value tweets):**

**Tweet 3:**
[Key point 1 with explanation]

**Tweet 4:**
[Key point 2 with explanation]

**Tweet 5:**
[Key point 3 with explanation]

[Continue for each main point]

**Each tweet format:**
- Number the point (1/, 2/, 3/)
- State the insight
- Brief explanation or example
- Use line breaks for readability

---

**Final tweet (Conclusion + CTA):**

[Wrap up the thread and drive action]

Examples:
- "TL;DR: [One-line summary]"
- "Start with [action]. Results in [timeframe]."
- "If you found this helpful:
  → Follow @[handle] for more
  → RT the first tweet to share"

**Optional:** Include link to relevant content

---

### Threading Tips

**Do:**
- ✓ Number your tweets (1/, 2/, etc.)
- ✓ Each tweet should stand alone
- ✓ Use line breaks
- ✓ End with CTA
- ✓ Pin important threads
- ✓ Engage with replies

**Don't:**
- ✗ Make tweets too long
- ✗ Break thoughts mid-sentence between tweets
- ✗ Use too many hashtags (1-2 max in first tweet)
- ✗ Go over 10 tweets (unless extremely valuable)

---

### Complete Thread Example

```
Tweet 1:
I analyzed 1,000 viral tweets.

99% followed the same 5-part formula.

Here's how to write tweets that actually get seen: 🧵

---

Tweet 2:
First, forget everything you think you know about Twitter.

The algorithm doesn't care about:
• How many followers you have
• How often you post
• How many hashtags you use

It cares about ONE thing: engagement in first 15 minutes.

---

Tweet 3:
The formula:

1/ Hook (first line)
2/ Context (what's the problem?)
3/ Value (here's the insight)
4/ Proof (data or example)
5/ CTA (what should they do?)

---

Tweet 4:
1/ The Hook

Your first line is EVERYTHING.

If it doesn't stop the scroll, nothing else matters.

Best hooks:
• Numbers ("I made $X doing Y")
• Controversial ("X doesn't work")
• Curiosity ("Here's what no one tells you")

---

Tweet 5:
2/ Context

Don't assume people know the problem.

Set it up:
"Most people do X. But that causes Y."

Now they're invested.

---

Tweet 6:
3/ Value

Deliver the insight.

Be specific. Be actionable.

Bad: "Post better content"
Good: "Post at 9am, use a number hook, and ask a question"

---

Tweet 7:
4/ Proof

Back it up.

• Data: "Tweets with numbers get 3x more engagement"
• Example: "Like this tweet that got 50K impressions"
• Story: "When I tried this, my engagement doubled"

---

Tweet 8:
5/ CTA

End with action.

• Ask a question
• Request a follow/RT
• Link to more content

"What's your best performing tweet? Drop it below 👇"

---

Tweet 9:
TL;DR:

Hook → Context → Value → Proof → CTA

That's it.

Follow this formula. Your engagement will explode.

If this was helpful:
→ Follow @[handle]
→ RT the first tweet
```

---

## Instagram Caption Template

**Post Type:** [Educational / Inspirational / Behind-the-Scenes / Product / User-Generated]

**Visual Type:** [Photo / Carousel / Reel]

**Goal:** [Engagement / Saves / Shares / Profile Visits]

**Optimal Post Time:** [11am / 2pm / 7pm]

---

### Caption Structure

**Line 1-2 (Hook):**
[Attention-grabber that relates to visual]

Make it:
- Relatable
- Curiosity-inducing
- Emoji-enhanced
- Question-based

Examples:
- "POV: You just discovered the productivity hack that changes everything 👀"
- "Tell me you're a marketer without telling me you're a marketer 😂"
- "Wait... this is what we've been doing wrong? 🤯"

---

**Main Caption (Value/Story):**

[Share the insight, story, or value]

Use:
- Emojis for personality
- Line breaks for readability
- Conversational tone
- Personal stories
- Actionable advice

---

**Call to Action:**

[What should they do?]

Examples:
- "Save this post for later 📌"
- "Tag a friend who needs to see this 👇"
- "Drop a [emoji] if you agree"
- "Which one resonates with you most? Comment below!"
- "Share this with your team ➡️"

---

**Hashtag Strategy:**

[Add 10-15 hashtags in first comment OR at end of caption]

Mix of:
- Brand hashtags: #[YourBrand]
- Industry hashtags: #[Industry]
- Topic hashtags: #[Topic]
- Community hashtags: #[Community]
- Location hashtags: #[Location] (if relevant)

---

### Complete Instagram Caption Example

```
POV: You've been creating content for 6 months and have nothing to show for it 😫

Here's the truth no one's telling you:

More content ≠ more results

I learned this the hard way. I was posting daily. Every platform. Burning out.

And my engagement? Crickets. 🦗

Then I shifted to the "less but better" approach:

✨ 3 posts per week (not 20)
✨ Each one strategic (not random)
✨ Focused on ONE platform (not five)
✨ Repurposed smart (blog → social → email)

The result?

→ 10x engagement
→ 5x leads
→ 0 burnout

Quality > Quantity. Always.

What's your biggest content struggle? Drop it below 👇

---

#ContentMarketing #SocialMediaTips #MarketingStrategy #ContentCreator #DigitalMarketing #SocialMediaMarketing #MarketingTips #ContentCreation #SmallBusiness #Entrepreneur
```

---

## Facebook Post Template

**Post Type:** [Community / Event / Product / Customer Story / Educational]

**Goal:** [Engagement / Event RSVPs / Website Traffic / Group Join]

**Optimal Post Time:** [1pm / 3pm / 7pm on Wed/Thu/Fri]

---

### Structure

**Opening:** [Conversational, friendly hook]

**Value/Story:** [Share the main content]

**CTA:** [What should they do?]

**Length:** 80-100 words (shorter than LinkedIn)

**Tone:** Casual, community-focused, friendly

---

## TikTok Script Template

**Video Type:** [Educational / Entertainment / Trend / Behind-the-Scenes]

**Length:** [15 sec / 30 sec / 60 sec / 3 min]

**Hook:** First 3 seconds (critical)

---

### Script Format

| Time | Visual | Audio/Text Overlay |
|------|--------|-------------------|
| 0:00-0:03 | [What viewer sees] | [Hook - text on screen or spoken] |
| 0:03-0:10 | [Visual] | [Setup problem or context] |
| 0:10-0:45 | [Main content] | [Value/tips/story] |
| 0:45-0:60 | [Final visual] | [CTA + text] |

**Hashtags:** 3-5 relevant + trending

**Sound:** [Original / Trending sound / Voiceover]

---

## YouTube Community Post Template

**Post Type:** [Poll / Question / Update / Tease]

**Goal:** [Engagement / Video views / Feedback]

---

### Structure

**Text:** [Question or statement]

**Poll options:** (if applicable)
- Option 1
- Option 2
- Option 3
- Option 4

**Image/Video:** [Attached media]

---

**Template Version:** 1.0
**Last Updated:** 2025-01-14
