# AgentKits Marketing Training

Interactive learning modules for mastering AI-powered marketing workflows with Claude Code.

## Overview

This training program teaches you to use agentkits-marketing through hands-on practice. Unlike video courses, you learn by doing real marketing work inside Claude Code.

**Learning Method:** Interactive lessons taught by Claude
**Practice Project:** Markit agency working for client AgentKits
**Time Investment:** 4-6 hours total
**Prerequisite:** Claude Code, Cursor, or compatible AI assistant

## Training Modules

### Module 0: Getting Started (30 min)

Learn the basics and complete your first marketing task.

**Commands:**
- `/training:start-0-0` - Course introduction
- `/training:start-0-1` - Installation & setup verification
- `/training:start-0-2` - Your first marketing task

**What You'll Learn:**
- Claude Code interface and basic commands
- File creation and management
- Interacting with AI for marketing tasks

---

### Module 1: Core Concepts (90 min)

Master fundamental workflows through the Markit agency project.

**Commands:**
- `/training:start-1-1` - Welcome to Markit agency
- `/training:start-1-2` - Working with marketing files
- `/training:start-1-3` - First marketing tasks
- `/training:start-1-4` - Using agents for marketing
- `/training:start-1-5` - Custom marketing sub-agents
- `/training:start-1-6` - Project memory (CLAUDE.md)
- `/training:start-1-7` - Navigation & search

**What You'll Learn:**
- Campaign brief creation
- Brand voice and persona development
- Agent coordination and delegation
- File organization best practices
- Using project memory effectively

**What You'll Build:**
- Complete campaign brief
- Brand guidelines document
- Customer personas
- Custom reviewer agents

---

### Module 2: Advanced Workflows (120 min)

Apply skills to real marketing scenarios at scale.

**Commands:**
- `/training:start-2-1` - Write a campaign brief
- `/training:start-2-2` - Develop content strategy
- `/training:start-2-3` - Generate marketing copy
- `/training:start-2-4` - Analyze campaign data
- `/training:start-2-5` - Competitive analysis
- `/training:start-2-6` - SEO optimization

**What You'll Learn:**
- Strategic campaign planning
- Multi-channel content creation
- Data analysis and insights
- Competitive intelligence gathering
- SEO best practices

**What You'll Build:**
- Complete content library (blog, email, social, ads)
- Competitive analysis report
- SEO optimization plan
- Campaign analytics dashboard

---

### Module 3: CRO & Conversion (60 min)

Master conversion rate optimization with specialized CRO skills.

**Commands:**
- `/training:start-3-1` - CRO fundamentals
- `/training:start-3-2` - Form & signup optimization
- `/training:start-3-3` - Popup & onboarding CRO

**What You'll Learn:**
- 7 CRO skills for the full conversion funnel
- Form optimization (5-field rule)
- Signup flow best practices
- Popup design and triggers
- Onboarding and activation
- Paywall and upgrade screens
- A/B test design

**What You'll Build:**
- Landing page CRO audit
- Optimized form design
- Onboarding flow
- Upgrade screen
- A/B test hypotheses

---

## Practice Project: Markit Agency

### About Markit

You're a Marketing Strategist at **Markit**, a B2B SaaS marketing agency.

**Your Client:** AgentKits
**Product:** AI-powered marketing automation toolkit
**Mission:** Launch product, drive GitHub stars, build community

### Client: AgentKits Details

**What it does:** Enterprise-grade AI marketing automation for Claude Code, Cursor, and GitHub Copilot
**Target:** SaaS founders, marketers, and growth teams
**Pricing:** Free & Open Source (MIT license)
**Positioning:** "AI agent kits for every team"

**Key Personas:**
- **Solo Sam** (25-35) - Solopreneur/indie hacker, bootstrapped SaaS
- **Marketer Maya** (30-40) - Marketing manager, mid-size SaaS company
- **Founder Felix** (28-40) - Technical founder, early-stage startup

**Competitors:** Jasper, Copy.ai, HubSpot

### Exercise Structure

```
training/exercises/markit/
├── campaigns/          # Campaign briefs you'll create
├── content/           # Marketing content library
│   ├── blog/
│   ├── email/
│   ├── social/
│   └── ads/
├── brand/             # Brand assets and guidelines
├── research/          # Competitive analysis
├── analytics/         # Performance data
└── templates/         # Reusable templates
```

---

## Getting Started

### Prerequisites

1. **Install Claude Code**
   Visit [claude.ai/code](https://claude.ai/code)

2. **Clone/Navigate to agentkits-marketing**
   ```bash
   cd /path/to/agentkits-marketing
   claude
   ```

### Start Training

Begin with Module 0:
```bash
/training:start-0-0
```

Follow the interactive instructions from Claude. Each lesson builds on the previous one.

---

## Learning Path

### Recommended Progression

**Week 1: Foundation**
- Complete Module 0 (30 min)
- Complete Module 1 (90 min)
- Practice: Create your own campaign brief

**Week 2: Application**
- Complete Module 2 (120 min)
- Practice: Build complete content library
- Practice: Analyze real campaign data

**Week 3: Mastery**
- Apply to your own marketing projects
- Create custom templates
- Build your plugin extensions

### Self-Paced Learning

- Each module is independent after Module 0
- Can pause and resume anytime
- Practice files persist across sessions
- Repeat lessons as needed

---

## Bonus Content

Unlock advanced frameworks after completing core modules:

**Commands:**
- `/training:bonus-secret` - The 10x Marketer Framework
- `/training:bonus-patterns` - Pattern library templates
- `/training:help` - Show all available training commands

---

## The Compounding Effect

### How Training Compounds

**First Campaign (Module 2):** 40 hours of work
- Build from scratch
- Create initial templates
- Learn the workflows

**Your 5th Campaign:** 15 hours (62% faster)
- Leverage templates from training
- Automated workflows
- Pattern recognition

**Your 10th Campaign:** 10 hours (75% faster)
- Fully systematized
- Rich template library
- Focus on strategy

### What You'll Accumulate

As you progress through training:
- ✅ Campaign brief templates
- ✅ Brand voice guidelines
- ✅ Content templates (blog, email, social, ads)
- ✅ Persona frameworks
- ✅ Competitive analysis templates
- ✅ SEO optimization checklists
- ✅ Custom reviewer agents
- ✅ Workflow automation patterns

Each asset makes future campaigns faster.

---

## Training vs Production

### Training Mode

**Purpose:** Learn through guided lessons
**Commands:** `/training:*`
**Project:** Practice with Markit/AgentKits
**Focus:** Understanding concepts and building skills

### Production Mode

**Purpose:** Real marketing work for your business
**Commands:** Main commands (`/campaign:*`, `/content:*`, etc.)
**Project:** Your actual marketing projects
**Focus:** Delivering results efficiently

### Transition Strategy

1. **Complete training modules** - Learn the system
2. **Apply to small project** - Test on real work
3. **Build your templates** - Customize for your brand
4. **Scale up** - Use for all marketing campaigns

---

## Support & Resources

### During Training

- **Stuck?** Type `/training:help` for assistance
- **Lost files?** Check `training/exercises/markit/`
- **Command reference?** See `/guide/COMMANDS.md`

### After Training

- **Main documentation:** See `/docs/usage-guide.md`
- **Command reference:** See `/guide/COMMANDS.md`
- **Skills catalog:** See `/guide/SKILLS.md`
- **Plugin docs:** See `/plugins/README.md`

### Community

- GitHub Issues for bugs
- GitHub Discussions for questions
- Contribute improvements via PRs

---

## Certification & Progress

### Track Your Progress

After each module, you'll have tangible deliverables:

**Module 0:** ✅ First marketing file created
**Module 1:** ✅ Campaign brief, brand guidelines, personas
**Module 2:** ✅ Complete content library, analytics, SEO plan

### Completion Criteria

You've mastered agentkits-marketing when you can:
- ✅ Create comprehensive campaign briefs independently
- ✅ Generate multi-channel content efficiently
- ✅ Use agents and plugins for specialized tasks
- ✅ Build and reuse templates for your brand
- ✅ Apply the compounding philosophy to real work

---

## Next Steps

1. **Start Now:** `/training:start-0-0`
2. **Complete Modules:** Follow the learning path
3. **Apply to Real Work:** Use for your marketing campaigns
4. **Share & Contribute:** Help improve the training

---

**Start learning by doing.** Type `/training:start-0-0` to begin! 🚀
