# Brand Guidelines

Comprehensive brand standards for consistent marketing execution.

## Language & Quality Standards

**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

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## Brand Foundation

### Brand Purpose
*Why we exist beyond profit*

> [Define your brand purpose here - the deeper meaning behind your business]

### Brand Vision
*Where we're going*

> [Define your aspirational future state]

### Brand Mission
*How we'll get there*

> [Define your operational mission]

### Brand Values
*What we stand for*

| Value | Definition | In Practice |
|-------|------------|-------------|
| [Value 1] | [Definition] | [How it shows up] |
| [Value 2] | [Definition] | [How it shows up] |
| [Value 3] | [Definition] | [How it shows up] |

---

## Brand Positioning

### Positioning Statement

> For [target audience] who [need/opportunity], [brand name] is a [category] that [key benefit]. Unlike [competitors], we [unique differentiator] because [reason to believe].

### Target Audience

**Primary Persona:**
| Attribute | Description |
|-----------|-------------|
| Demographics | [Age, role, company size] |
| Psychographics | [Values, motivations] |
| Pain Points | [Key challenges] |
| Goals | [What they want to achieve] |

**Secondary Personas:**
- [Persona 2]: [Brief description]
- [Persona 3]: [Brief description]

### Competitive Frame

| Competitor | Their Position | Our Differentiation |
|------------|----------------|---------------------|
| [Competitor 1] | [How they position] | [Why we're different] |
| [Competitor 2] | [How they position] | [Why we're different] |

---

## Brand Voice

### Voice Attributes

| Attribute | Description | Example |
|-----------|-------------|---------|
| **Tone 1** | [e.g., Confident] | [Example sentence] |
| **Tone 2** | [e.g., Approachable] | [Example sentence] |
| **Tone 3** | [e.g., Expert] | [Example sentence] |

### Voice Spectrum

| Dimension | Our Position | Notes |
|-----------|--------------|-------|
| Formal ←→ Casual | [Position] | [Context notes] |
| Serious ←→ Playful | [Position] | [Context notes] |
| Technical ←→ Simple | [Position] | [Context notes] |
| Humble ←→ Confident | [Position] | [Context notes] |

### Tone by Context

| Context | Tone Adjustment | Example |
|---------|-----------------|---------|
| Website | [Adjustment] | [Example] |
| Social Media | [Adjustment] | [Example] |
| Email | [Adjustment] | [Example] |
| Sales | [Adjustment] | [Example] |
| Support | [Adjustment] | [Example] |

---

## Messaging Framework

### Value Propositions

**Primary Value Proposition:**
> [Main value statement]

**Supporting Value Props:**
1. [Value prop 1]
2. [Value prop 2]
3. [Value prop 3]

### Messaging by Funnel Stage

| Stage | Message Focus | Key Points |
|-------|---------------|------------|
| TOFU (Awareness) | Problem recognition | [Key messages] |
| MOFU (Consideration) | Solution education | [Key messages] |
| BOFU (Decision) | Product differentiation | [Key messages] |
| Retention | Value realization | [Key messages] |

### Proof Points

| Claim | Proof | Source |
|-------|-------|--------|
| [Claim 1] | [Supporting data] | [Source] |
| [Claim 2] | [Supporting data] | [Source] |

---

## Visual Identity

### Logo Usage

**Primary Logo:**
- Minimum size: [dimensions]
- Clear space: [spacing rules]
- Approved variations: [list]

**Logo Don'ts:**
- [ ] Don't stretch or distort
- [ ] Don't change colors outside palette
- [ ] Don't add effects (shadows, gradients)
- [ ] Don't place on busy backgrounds

### Color Palette

**Primary Colors:**
| Color | Hex | RGB | Usage |
|-------|-----|-----|-------|
| Primary | #[hex] | [r,g,b] | [Usage guidelines] |
| Secondary | #[hex] | [r,g,b] | [Usage guidelines] |

**Accent Colors:**
| Color | Hex | RGB | Usage |
|-------|-----|-----|-------|
| Accent 1 | #[hex] | [r,g,b] | [Usage guidelines] |
| Accent 2 | #[hex] | [r,g,b] | [Usage guidelines] |

### Typography

**Primary Typeface:** [Font name]
- Headlines: [Weight, size range]
- Body: [Weight, size range]
- Captions: [Weight, size range]

**Web Fonts:** [Google Fonts link or custom]

**Fallback Stack:** [System fonts]

### Imagery Style

**Photo Style:**
- [Style description]
- [Lighting preferences]
- [Subject guidelines]

**Illustration Style:**
- [Style description]
- [Color usage]
- [Line weight]

---

## Brand Applications

### Digital

| Asset | Specifications | Template Location |
|-------|----------------|-------------------|
| Website | [Specs] | [Location] |
| Email | [Specs] | [Location] |
| Social | [Specs] | [Location] |
| Ads | [Specs] | [Location] |

### Print

| Asset | Specifications | Template Location |
|-------|----------------|-------------------|
| Business Cards | [Specs] | [Location] |
| Brochures | [Specs] | [Location] |
| Presentations | [Specs] | [Location] |

---

## Writing Guidelines

### Words We Use
- [Word 1] instead of [alternative]
- [Word 2] instead of [alternative]
- [Word 3] instead of [alternative]

### Words We Avoid
- [Word/phrase to avoid] - [Why]
- [Word/phrase to avoid] - [Why]

### Grammar & Style
- [Style rule 1]
- [Style rule 2]
- [Style rule 3]

---

## Brand Governance

### Approval Process

| Asset Type | Approver | Turnaround |
|------------|----------|------------|
| Major campaigns | [Role] | [Time] |
| Standard content | [Role] | [Time] |
| Social posts | [Role] | [Time] |

### Brand Violations

**Red Flags:**
- Off-brand messaging
- Unapproved logo usage
- Inconsistent voice
- Wrong color palette

**Resolution Process:**
1. Identify violation
2. Document issue
3. Correct immediately
4. Update guidelines if needed

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## Agent Integration

| Task | Agent | Reference |
|------|-------|-----------|
| Voice application | `copywriter` | Voice section |
| Messaging creation | `brainstormer` | Messaging framework |
| Visual assets | `docs-manager` | Visual identity |
| Brand review | `brand-voice-guardian` | All sections |

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*Last updated: [Date]*
*Version: 1.0*
