# Keyword Research

Systematic approach to finding and prioritizing keywords.

## Research Process

### 1. Seed Keyword Expansion
- Brainstorm core terms
- Use autocomplete suggestions
- Analyze competitor keywords
- Review customer language

### 2. Long-Tail Identification
- Question keywords (how, what, why)
- Modifier keywords (best, top, cheap)
- Location-based variations
- Use case specific terms

### 3. Search Volume Analysis
- High volume: >10,000/month
- Medium volume: 1,000-10,000/month
- Low volume: <1,000/month
- Consider seasonality

### 4. Keyword Difficulty Assessment
- Domain authority of ranking pages
- Content quality of top results
- Backlink requirements
- SERP features present

## Topic Clustering

**Pillar Page**
- Broad topic coverage
- Targets high-volume head term
- Links to all cluster content

**Cluster Content**
- Specific subtopic focus
- Targets long-tail keywords
- Links back to pillar

## Prioritization Matrix

| Volume | Difficulty | Priority |
|--------|------------|----------|
| High | Low | Immediate |
| High | High | Long-term |
| Low | Low | Quick wins |
| Low | High | Deprioritize |

## Tools & Sources
- Google Search Console (existing rankings)
- Google Trends (seasonality)
- Autocomplete/Related searches
- Competitor analysis
- Customer interviews
