User Research Synthesis
What we learned from 24 interviews and what it means for the product roadmap.
Research team · May, 2026Round 1 · Internal
Participant breakdown
Who we spoke with
Power users38%
Casual users25%
Churn-risk users22%
Prospects15%
Source: Recruitment screenerTotal participants: 24
The pattern
The first 48 hours determine everything
Users who complete three core actions in their first two days have a 4x higher 90-day retention rate.
Onboarding drop-off peaks at step 3
"What do I do next?" is the most common exit trigger
Users who invite a teammate retain at 2x the rate
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Session recording review · April, 2026
User research synthesisResearch team