0%
Customers do not churn on day one because the product is hard. They churn when the early messages feel generic.
The most engaged users value predictability. Keep upgrade narratives explicit and avoid surprise resets.
Half of feature requests are discoverability issues. Documentation and UI clarity lower roadmap noise.
Cohorts with a written welcome plus a human follow-up retain roughly 2x better than template-only cohorts by day 90.