Black on white
True #000000 and #ffffff — not near-black, not off-white. The stark duality IS Uber. No warmth, no tint, no gradients.
Get a ride in minutes.
From your first trip to your thousandth, Uber is here for you. Pure black-and-white, full-pill buttons, whisper-soft shadows.
Uber for business, every day.
999px radius
Every button, chip, and navigation item uses full-pill geometry. UberMove Bold (700) for all headings — billboard force.
Whisper shadow
rgba(0,0,0,0.12) 0px 4px 16px — bare minimum lift. Cards defined by shadow, not border. Never dramatic depth.