---
title: "Answer Engine Insights"
description: "The Insights page is your daily AEO command center."
---

## What you see

The **Insights** page (`/dashboard/insights`) is the main analytics hub for a brand. It breaks down your AI visibility across four panels:

<Steps>
  <Step title="KPI strip (top)">
    Brand-level visibility score, mention count, citation count, and active prompt count — each with a 7-day delta against the prior week.
  </Step>
  <Step title="Trend chart">
    A 30-day line chart of visibility per platform. Spot platform-specific dips (e.g. Perplexity dropped while ChatGPT held) and correlate with content publication or competitor activity.
  </Step>
  <Step title="Platform breakdown">
    Stacked bars showing which AI engines drive the most/fewest mentions for your brand. Useful for routing content investment toward your weakest platform.
  </Step>
  <Step title="Drill-down sheet">
    Click any prompt or platform cell to open a side sheet with the actual AI responses, citations, and competitor mentions for that cell.
  </Step>
</Steps>

## Reading the visibility number

A few quick interpretations to anchor you:

- **Under 15%** — Cold start. Brand barely known to AI engines on these prompts.
- **15–35%** — Emerging presence. AI sometimes cites you but competitors dominate.
- **35–60%** — Established. You're reliably cited; focus on the 1–2 platforms or topics still trailing.
- **Over 60%** — Category leader. Your job is now defending the moat against new entrants.

The exact threshold depends heavily on category competitiveness. *"longest range luxury EV"* might have a clear winner at 40%, while *"best CRM for small business"* is so saturated that 20% is leadership.

<Tip>
**Don't fixate on the absolute number — fixate on the delta.** A brand growing from 18% → 24% in a quarter is healthier than a stagnant 50%.
</Tip>

## Common workflows

### Weekly review (10 min)

<Steps>
  <Step title="Check brand-level delta">
    Up or down? If down ≥10%, dig into the trend chart to find when the drop happened.
  </Step>
  <Step title="Identify the trailing platform">
    Pick the platform contributing least; that's your next investment.
  </Step>
  <Step title="Skim Suggestions">
    Look at AI-suggested new prompts and topics gap is widening; queue 1-3 to add.
  </Step>
  <Step title="Send 1 brief to writers">
    From Content Optimization, generate a brief for the worst-performing prompt this week.
  </Step>
</Steps>

### Investigation flow (30 min)

When a metric drops dramatically:

<Steps>
  <Step title="Open the drill-down on the dropped cell">
    Side sheet shows the actual AI response. Read it: is your brand still mentioned but ranked lower? Or completely absent?
  </Step>
  <Step title="Inspect competitor mentions">
    The drill-down lists every competitor cited in that response. New competitor surge is often the cause.
  </Step>
  <Step title="Check citation diff">
    Compare citation URLs from this run vs. last week. A retracted article or a new competitor blog post is often the trigger.
  </Step>
  <Step title="Decide remediation">
    Either: ship a content piece targeting the prompt (Content Optimization), or earn a placement (PR), or accept it as a one-time blip.
  </Step>
</Steps>

## Filters and date range

Top-right of the page:
- **Platform** — restrict to a single AI engine
- **Region** — filter by user region (if your prompts run in multiple)
- **Topic** — narrow to one topic cluster
- **Date range** — 7d / 30d / 90d / custom

Filters apply to all four panels simultaneously.

<Card title="Continue: Topics" icon="arrow-right" href="/guides/topics">
  Drill into topic clusters to find which themes you own and which you're losing.
</Card>
