# X profile and post structure

## Profile rules

- Keep handle and identity aligned with the user's other public surfaces.
- Use a display name that improves clarity when appropriate.
- Treat the 160-character bio as a compact landing page.
- Keep profile image, header, bio, and linked destination aligned around the same niche.

## Bio formula

Default structure:

`Who I help + How I help + Social proof + CTA`

Guidance:

- put the most important niche terms early
- keep wording natural
- avoid keyword stuffing
- avoid empty bios that only point to a link hub
- use proof only when it is real and supportable

## Pinned-post guidance

- Pin an evergreen asset only when it is genuinely strong.
- If the account has no strong evergreen post yet, do not force a weak pin.
- Use Highlights or equivalent profile curation only when there is enough quality material to justify it.
- Keep the pinned asset aligned with the current professional goal.

## Post-format rules

- lead with the strongest hook or keyword
- use descriptive alt text for images and GIFs
- prefer native media when it serves the idea
- use line breaks for mobile readability
- use threads when the topic needs depth, not by default
- keep each post focused on one clear idea or insight

## Link guidance

Do not claim a universal external-link penalty as settled fact. Safer advice:

- deliver core value natively
- use external links where they genuinely support the goal
- test inline link placement versus first-reply placement if optimization is important
