# Out of Scope: Multi-Product Brand Architecture

This skill names **one entity** per run. When you have 2+ products sharing
brand equity, naming becomes an architecture problem — a different
discipline with its own frameworks.

## Read instead

- **Brand architecture** (Branded House / Sub-brands / Endorsed /
  House of Brands): Aaker & Joachimsthaler, *Brand Leadership* (2000).
- **Brand hierarchy** (Corporate → Family → Individual → Modifier):
  Keller, *Strategic Brand Management*, Chapter 11.
- **Nomenclature systems** for product lines: Siegel+Gale, Lippincott,
  Landor, Wolff Olins case studies.

## Patterns worth studying

- Alphabet / Google (2015) — Sub-brand architecture.
- Block / Square (2021) — House of Brands pivot.
- Meta / Facebook (2021) — Branded House at corporate, House of Brands at
  product.
- Adobe Creative Cloud — Endorsed Brand with 30-year sub-brand equity.

When your portfolio grows to 3+ products, treat it as architecture, not a
single name. This skill can still name any individual entity inside that
architecture — just run it once per entity.
