# EVAL DEFINITION: finops-maestro-execution-plan (Cycle 6 pivot)

## Why this eval

Cycles 1–5 evaluated the FinOps Maestro **strategic thesis**. Six capability evals (C1, C2, C3, C5, C6, C7) hit a structural ceiling — graders explicitly stated they require execution data (signed LOIs, reference customers, design partners) that positioning refinement cannot create.

Cycle 6 pivots: evaluate the **execution plan** designed to generate that execution data, i.e., the 90-day path that converts C1/C5/C6 PARTIALs → PASS by producing the missing artifacts.

## Subject

The execution plan at `docs/strategy/finops-maestro-execution-plan.md` covers 6 workstreams:
1. Design-partner outreach (target list, value prop, conversion math)
2. Big 4 LOI campaign (firm prioritization, contact strategy, MOU template)
3. Seed pitch deck content (story arc, milestones, ask, sensitivity)
4. Founding-team hire plan (7 FTE roles, sourcing, comp bands, gap analysis)
5. Pre-SOW discovery offering ($50K paid sprint as customer-acquisition wedge)
6. Series A milestone gating (artifact-driven trigger conditions)

## Execution Evals (E1-E9, pass@6 ≥ 75% = 7/9)

| ID | Eval | Grader |
|---|---|---|
| E1 | Design-partner target list defensible (right firms, right buyer reachable, right timing) | Model |
| E2 | Design-partner value prop converts at ≥20% reply rate, ≥10% MOU rate, ≥5% paid conversion | Model |
| E3 | Big 4 LOI campaign executes in ≤90 days with named-partner conversion path | Model |
| E4 | Seed pitch deck has CFO-defensible ROI narrative + clear 18-month milestone math | Model |
| E5 | 7 FTE hire plan: roles sourceable, comp bands realistic, 90-day onboarding feasible | Model |
| E6 | Pre-SOW discovery offering: $50K price defensible; 2-week scope deliverable; converts to pilot at ≥40% | Model |
| E7 | Compliance roadmap (SOC 2 Type II, FedRAMP, FFIEC/NYDFS) parallelizes correctly with MVP build | Model |
| E8 | Post-pilot expansion math: Y2 ARR plausible; net retention path defensible | Model |
| E9 | Series A milestone gating: trigger conditions unambiguous; not gameable | Model |

## Stop conditions

- pass@6 capability ≥ 75% (7/9), OR
- 1 cycle exhausted (this is a focused validation cycle, not iterative refinement)

## Success criteria

- ≥7 executable workstreams have defensible plans
- Identified blockers are nameable, not vague
- Cost / timeline math survives adversarial CFO review

## Output Artifacts

- `docs/strategy/finops-maestro-execution-plan.md` — execution companion to thesis v5
- `.claude/evals/finops-maestro-strategy.log` — appended with Cycle 6 results
