# Skill 22 — Personal Brand Context

> **Foundation skill cho thuong hieu ca nhan.**
> Tao file `.agents/personal-brand-context.md` — tai lieu goc ma tat ca skill personal brand (23-28) doc truoc khi lam viec.

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## 3 Variants

| # | File | Phu hop | Output dac biet |
|---|------|---------|----------------|
| 01 | `variants/01-founder.md` | CEO, Co-founder, Founder startup/SME | 13 sections — co "Conflict brand ca nhan vs cong ty" |
| 02 | `variants/02-coach.md` | Coach, Consultant, Mentor, Trainer | 14 sections — co "Phuong phap doc quyen" + "Hoc vien thanh cong" |
| 03 | `variants/03-creator.md` | YouTuber, TikToker, KOL, Blogger, Podcaster | 14 sections — co "Niche giai tri/giao duc/lifestyle" + "Brand deal floor price" |

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## Cay quyet dinh chon variant

```
Ban la ai?
    |
    |-- CEO / Co-founder / Founder cong ty
    |       |
    |       └──→ 01-founder.md
    |
    |-- Coach / Consultant / Mentor / Trainer
    |       |
    |       └──→ 02-coach.md
    |
    |-- YouTuber / TikToker / KOL / Blogger / Podcaster
    |       |
    |       └──→ 03-creator.md
    |
    |-- Lam nhieu vai (VD: founder + creator)
    |       |
    |       └──→ Chon variant CHINH (vai tro ban muon xay brand nhat)
    |            Ghi chu vai phu trong file context
    |
    |-- Chua biet / Khong nam trong 3 nhom
            |
            └──→ Hoi them de xac dinh, hoac dung 03-creator.md (rong nhat)
```

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## So sanh 3 variants

| Tieu chi | Founder | Coach | Creator |
|----------|---------|-------|---------|
| **Audience chinh** | B2B decision makers, investor, talent | Hoc vien, mentee, doanh nghiep can tu van | Fan, follower, subscriber |
| **Content pillars** | Industry insight, Behind-the-scene, Leadership, Philosophy | Framework/Method, Case study hoc vien, Behind-the-scene, Trend nganh | Entertain/Educate, Behind-the-scene, Collab, Trend/React |
| **Funnel chinh** | LinkedIn → Speaking → Inbound deal | Content → Lead magnet → Khoa hoc/Coaching | Content → Follower → Brand deal/Own product |
| **Monetization** | Inbound B2B, speaking, advisory, investment | Course, coaching 1-1, group program, speaking | Brand deal, affiliate, digital product, merch, subscription |
| **KPI dac trung** | Inbound DM/tuan, deal pipeline, speaking invite | Course conversion, student retention, NPS, MRR | Follower growth, view/video, brand deal floor, own product MRR |
| **AI avatar use case** | Podcast host, thought leader video, keynote teaser | Bai giang online, Q&A tu dong, gioi thieu khoa hoc | Short-form content, reaction video, brand collab |

---

## Cau truc chung 12 sections (moi variant deu co)

| # | Section | Noi dung |
|---|---------|---------|
| 1 | Profile ca nhan | Ho ten, vai tro, nam kinh nghiem |
| 2 | Niche & linh vuc authority | Chuyen mon chinh, sub-niche |
| 3 | North Star 12 thang | Muc tieu dinh vi dai han |
| 4 | Audience ca nhan | Doi tuong theo doi ban (KHAC audience san pham) |
| 5 | Story arc | Hanh trinh ca nhan: nguon goc → khuc quanh → hien tai |
| 6 | Content pillars | 4 cot noi dung chinh |
| 7 | Brand voice | Giong dieu, tone, tu dung/khong dung |
| 8 | Visual identity | Phong cach hinh anh, outfit, boi canh |
| 9 | Anti-personas | Ai KHONG phai audience cua ban |
| 10 | Authority assets | Bang chung chuyen mon (sach, podcast, giai thuong...) |
| 11 | Monetization muc tieu | Cach kiem tien tu brand ca nhan |
| 12 | KPI ca nhan | Chi so do luong thanh cong |

> Variants 02-coach va 03-creator co them 2 sections dac biet (13-14).
> Variant 01-founder co them 1 section dac biet (13).

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## Khi nao can cap nhat file context?

| Tinh huong | Hanh dong |
|-----------|----------|
| Doi nganh/niche | Cap nhat section 2 + 6 |
| Launch san pham moi (khoa hoc, sach) | Cap nhat section 10 + 11 |
| Thay doi audience muc tieu | Cap nhat section 4 + 9 |
| Brand voice can dieu chinh | Cap nhat section 7 + 8 |
| Review dinh ky (moi quy) | Review toan bo, cap nhat ngay |

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*Skill 22 | Over Powers Agency | v1.0.0*
