# PERSONAL BRAND CONTEXT — CREATOR / KOL

> **Variant chuyen biet cho:** YouTuber, TikToker, KOL, Blogger, Podcaster, Instagrammer, Content Creator toan thoi gian hoac ban thoi gian.
>
> **Khong phu hop voi:** CEO/Founder xay brand song song cong ty (dung `01-founder.md`), Coach/Consultant ban khoa hoc chu yeu (dung `02-coach.md`).

---

## HUONG DAN SU DUNG

- Tra loi tung section — AI se hoi tung cai mot, khong hoi het 1 luc
- Moi section co goi y va vi du — dung lam tham khao, KHONG copy y chang
- Section nao chua biet → ghi "Chua xac dinh" — quay lai cap nhat sau
- Tong thoi gian: **20-30 phut** neu da co san thong tin

---

## SECTION 1 — PROFILE CA NHAN

> Thong tin co ban ve ban — de AI biet ban la ai truoc khi lam bat ky viec gi.

| Truong | Thong tin |
|--------|-----------|
| **Ho ten day du / Stage name:** | |
| **Vai tro hien tai:** | □ Full-time Creator □ Part-time Creator □ KOL □ Influencer □ Khac: _____ |
| **Nen tang chinh:** | □ YouTube □ TikTok □ Instagram □ Facebook □ Podcast □ Blog □ Khac: _____ |
| **Follower hien tai (kenh chinh):** | |
| **Thoi gian da lam content:** | |
| **Dia diem (thanh pho/quoc gia):** | |
| **Website ca nhan (neu co):** | |
| **Email lien he hop tac:** | |

---

## SECTION 2 — NICHE & LINH VUC AUTHORITY

> Niche cua Creator = giao diem giua THU BAN GIOI + THU AUDIENCE MUON XEM. Khong phai "lam content" — phai cu the.

- **Niche chinh:**
  > *VD: "Review do cong nghe cho dan van phong VN", "Day nau an healthy cho nguoi ban ron", "Finance cho Gen Z Viet Nam"*

- **Sub-niche (niche con cu the hon):**
  > *VD: "Chi review do duoi 2 trieu", "Chi nau mon 15 phut", "Chi noi ve dau tu tu 1 trieu"*

- **Linh vuc KHONG muon bi gan voi:**
  > *VD: "Khong phai review duoc tra tien khong trung thuc", "Khong phai drama/gossip channel"*

---

## SECTION 3 — NORTH STAR 12 THANG

> Sau 12 thang, khi ai do muon xem noi dung ve [niche cua ban], ho nghi den ban DAU TIEN.

- **Cau North Star:**
  > *VD: "Sau 12 thang, bat ky ai o VN muon hoc ve tai chinh ca nhan deu biet kenh 'Tien La Ban' cua toi"*

- **Cu the hoa:**
  - Nho vi dieu gi: ___________
  - Trong cong dong nao: ___________
  - Bang cach nao (kenh chinh): ___________

---

## SECTION 4 — AUDIENCE CA NHAN

> Audience cua Creator = nhung nguoi XEM, THEO DOI, TUONG TAC voi content cua ban thuong xuyen.

### Audience chinh (fan core)

| Truong | Thong tin |
|--------|-----------|
| **Ho la ai:** | |
| **Do tuoi:** | □ 16-22 □ 22-28 □ 28-35 □ 35-45 □ 45+ |
| **Gioi tinh:** | □ Nam □ Nu □ Khong phan biet |
| **Nghe nghiep / Vai tro:** | |
| **Van de/nhu cau chinh khi xem content ban:** | |
| **Ho tuong tac o dau nhieu nhat:** | □ Comment □ DM □ Group/Community □ Live stream □ Offline event |
| **Thoi gian ho online nhieu nhat:** | □ Sang 6-9h □ Trua 11-13h □ Chieu 17-19h □ Toi 20-23h |
| **Kenh ho dung nhieu nhat:** | □ TikTok □ YouTube □ Instagram □ Facebook □ Podcast |

### Audience phu (xem nhung khong phai core fan)

- **Mo ta ngan:** ___________
- **Tai sao khong phai chinh:** ___________

---

## SECTION 5 — STORY ARC

> Hanh trinh ca nhan cua Creator — thuong la "Toi bat dau tu 0 subscriber va day la hanh trinh cua toi".

### Nguon goc (Origin)
> *Vi sao ban bat dau lam content? Co su kien nao dac biet?*

```
[2-4 cau ve khoi dau]
```

### Khuc quanh (Turning point)
> *Khoang khac nao kenh cua ban "lot xac"? Video nao viral dau tien? Kho khan lon nhat la gi?*

```
[2-4 cau ve buoc ngoat]
```

### Hien tai (Current state)
> *Ban dang o dau bay gio? Dang build gi moi? Dinh huong tiep theo?*

```
[2-4 cau ve hien tai va tuong lai]
```

### Cau chuyen "signature" (1 cau ke duoc trong 30 giay)
> *VD: "Tu 1 nhan vien van phong quay video review do an buoi trua, toi co 500K follower va lam content full-time — tat ca bat dau tu 1 clip 15 giay ve banh mi Sai Gon"*

```
[1-2 cau tom gon]
```

---

## SECTION 6 — CONTENT PILLARS (4 COT NOI DUNG)

> 4 chu de chinh ban se quay di quay lai — tao nhan dien va giu audience.

| Cot | Ten | Mo ta | Vi du bai |
|-----|-----|-------|----------|
| 1 | **Core Educate/Entertain** | Noi dung chinh theo niche — thu GIOI NHAT cua ban | *"Top 5 laptop duoi 15 trieu cho sinh vien 2026"* |
| 2 | **Behind-the-scene** | Hau truong lam content, doi thuong, quy trinh | *"1 ngay lam viec cua full-time creator tron ven"* |
| 3 | **Collab / React** | Hop tac voi creator khac, reaction, duet | *"Review cung [Creator X] — ai chon do ngon hon?"* |
| 4 | **Trend / Viral format** | Bat trend, format dang hot, tham gia challenge | *"Thu thach nau an chi voi 50K — ket qua bat ngo"* |

**Customize cho ban:**
- Cot 1: ___________
- Cot 2: ___________
- Cot 3: ___________
- Cot 4: ___________

---

## SECTION 7 — BRAND VOICE

> Giong dieu cua Creator thuong GAN GUI va CO CA TINH MANH hon Founder/Coach — day la thu giup viewer NHO ban.

### Tone chinh

| Truong | Thong tin |
|--------|-----------|
| **3 tinh tu mo ta giong dieu:** | VD: Hai huoc, chan that, nang luong |
| **Muc do formal:** | □ Professional nhe nhang □ Casual than thien □ Rat casual (nhu noi chuyen ban be) □ Comedy/giai tri |
| **Cach xung ho voi audience:** | □ "Cac ban" □ "Ae" □ "Ba con" □ "Mn" □ Nickname rieng: _____ |
| **Catchphrase / Cau cua mieng (neu co):** | VD: "Chao mung tro lai voi...", "Nhu cac ban da biet..." |

### Vi du giong dieu

- **Cau noi DUNG phong cach:**
  > *VD: "Oke thi hom nay minh se thu cai nay — va minh noi truoc la no se rat la hai nao."*

- **Cau noi KHONG dung (tuyet doi tranh):**
  > *VD: "Kinh gui quy khan gia, hom nay toi xin chia se..." / "Subscribe ngay de khong bo lo!"*

### Tu/cum tu dac trung (thuong dung di dung lai)
- ___________
- ___________
- ___________

---

## SECTION 8 — VISUAL IDENTITY

> Phong cach hinh anh khi xuat hien — anh, video, thumbnail, avatar AI.

| Truong | Thong tin |
|--------|-----------|
| **Outfit thuong xuat hien:** | □ Casual doi thuong □ Outfit theo theme □ Dong phuc rieng □ Khong co quy tac □ Khac: _____ |
| **Boi canh quay chinh:** | □ Phong rieng/studio □ Ngoai troi □ Quan cafe/co-working □ Di dong nhieu noi □ Khac: _____ |
| **Mau sac dac trung (kenh):** | VD: Do + den, Pastel, Gradient xanh |
| **Thumbnail style:** | □ Mat + text lon □ San pham + reaction □ Before/after □ Cinematic □ Khac: _____ |
| **Video style:** | □ Talking head □ Vlog □ Review/unbox □ Tutorial □ Short-form □ Cinematic |
| **Edit style:** | □ Fast-cut nhieu hieu ung □ Clean toi gian □ Meme/funny edit □ Cinematic |

---

## SECTION 9 — ANTI-PERSONAS

> Ai KHONG phai audience cua ban — de AI khong tao content nham nguoi va brand de tranh nham hop tac.

### Khong nham den:

| Anti-persona | Ly do |
|-------------|-------|
| *VD: Tre em duoi 16 tuoi* | *Content co yeu to tai chinh/chuyen sau khong phu hop* |
| *VD: Nguoi chi xem de "hat"* | *Xem nhung khong bao gio engage/mua — lam lech metrics* |
| *VD: Brand muon review gia* | *Khong nhan brand deal khong trung thuc* |
| | |
| | |

---

## SECTION 10 — AUTHORITY ASSETS

> Bang chung uy tin — nhung thu giup brand/fan TIN ban la creator co gia tri.

- **Follower milestones:**
  > *VD: "100K YouTube, 500K TikTok, 50K Instagram"*
- **Video/bai viral noi bat:**
  > *VD: "Video X dat 5 trieu view, bai Y duoc bao Z chia se"*
- **Brand da hop tac:** ___________
- **Giai thuong / Cong nhan:** ___________
  > *VD: "YouTube Silver Play Button, TikTok Rising Creator 2025"*
- **Media / Bao chi da dang:** ___________
- **Event da tham gia / Host:** ___________
- **Community size:** ___________
  > *VD: "Group Facebook 20K thanh vien, Discord 5K"*
- **So lieu an tuong:**
  > *VD: "500 video, 50M total views, 3 nam lam content"*

---

## SECTION 11 — MONETIZATION MUC TIEU (CREATOR)

> Creator co NHIEU KENH monetize nhat — nhung can ro rang dang tap trung kenh nao.

### Cac kenh monetize

| Kenh monetize | Dang co? | Gia/Doanh thu hien tai | Muc tieu 12 thang |
|--------------|---------|----------------------|-------------------|
| **Brand deals / Sponsored content** | □ Co □ Chua | _____ VND/video | _____ deal/thang |
| **Affiliate marketing** | □ Co □ Chua | _____ VND/thang | _____ VND/thang |
| **Digital product rieng** (khoa hoc, preset, template) | □ Co □ Chua | _____ VND/thang | _____ VND/thang |
| **Merchandise** (ao, phu kien, do luu niem) | □ Co □ Chua | _____ VND/thang | _____ VND/thang |
| **Subscription** (Patreon, membership, exclusive content) | □ Co □ Chua | _____ subscriber | _____ subscriber |
| **Ad revenue** (YouTube AdSense, TikTok Creator Fund) | □ Co □ Chua | _____ VND/thang | _____ VND/thang |
| **Live stream gifting** | □ Co □ Chua | _____ VND/thang | _____ VND/thang |
| **Consulting / Tu van** (cho brand hoac creator moi) | □ Co □ Chua | _____ VND/session | _____ session/thang |

### Muc tieu doanh thu

- **Tong doanh thu muc tieu/thang:** ___________
- **Ty le tu owned product vs brand deal:** ___________
  > *VD: "60% brand deal, 30% khoa hoc, 10% affiliate" hoac "dang muon chuyen sang 50/50 owned"*

---

## SECTION 12 — KPI CA NHAN (CREATOR)

> Chi so do luong hieu qua personal brand cua Creator.

| KPI | Hien tai | Muc tieu 6 thang | Muc tieu 12 thang |
|-----|---------|------------------|-------------------|
| **Follower growth/thang** (kenh chinh) | | | |
| **View trung binh/video** | | | |
| **Engagement rate** | | | |
| **Brand deal floor price** (gia san) | | | |
| **Affiliate revenue/thang** | | | |
| **Own product MRR** | | | |
| **Email list / Community size** | | | |
| **Content output** (so video/bai/tuan) | | | |
| **Watch time trung binh** | | | |

---

## SECTION 13 — NICHE GIAI TRI / GIAO DUC / LIFESTYLE (CREATOR-ONLY)

> Day la section DUY NHAT cho Creator — xac dinh ro ban la LOAI creator nao.
>
> 3 loai chinh: Giai tri (entertain), Giao duc (educate), Lifestyle (truyen cam hung).
> Phan lon creator CHIA VAI TRO — VD: 60% educate + 30% entertain + 10% lifestyle.

### Phan loai creator

- **Loai chinh:** □ Giai tri □ Giao duc □ Lifestyle □ Hybrid: _____

- **Ty le noi dung (tong = 100%):**
  | Loai | Ty le | Vi du noi dung |
  |------|-------|---------------|
  | Giai tri (entertain) | _____% | Challenge, reaction, comedy, drama, storytelling |
  | Giao duc (educate) | _____% | Tutorial, review, giai thich, huong dan |
  | Lifestyle (truyen cam hung) | _____% | Daily vlog, travel, chia se ca nhan, motivation |

- **Niche con cu the:**
  > *VD: "Giao duc tai chinh + giai tri = giai thich dau tu bang vi du hai huoc"*
  > *VD: "Lifestyle + giao duc = vlog du lich ket hop huong dan tiet kiem"*

- **Content format chinh (xep hang tu nhieu nhat):**
  1. ___________
  2. ___________
  3. ___________

- **Tan suat dang:**
  | Kenh | So bai/video/tuan | Ngay dang co dinh |
  |------|-------------------|-------------------|
  | | | |
  | | | |

---

## SECTION 14 — BRAND DEAL FLOOR PRICE (CREATOR-ONLY)

> Day la section DUY NHAT cho Creator — thiet lap GIA SAN cho hop tac thuong hieu.
>
> Khong co gia san = brand ep gia. Co gia san ro rang = chuyen nghiep, tu tin.

### Bang gia san (Floor Price)

| Loai content | Gia san (VND) | Bao gom | Ghi chu |
|-------------|--------------|---------|---------|
| **Video dai (>3 phut)** | | VD: 1 video + 1 story | |
| **Video ngan (<60 giay)** | | VD: 1 short/reel/TikTok | |
| **Bai viet / Review** | | VD: 1 bai Facebook/Blog | |
| **Story / Highlight** | | VD: 3 story Instagram | |
| **Bundle (combo nhieu loai)** | | VD: 1 video + 3 story + 1 bai | |
| **Livestream** | | VD: 30 phut live | |

### Dieu khoan quan trong

- **Exclusivity surcharge** (phu phi doc quyen):
  > *VD: "+30% neu khong duoc nhan doi thu trong 30 ngay"*
  - Thoi gian exclusivity toi da chap nhan: _____ ngay
  - Phu phi: +_____% tren gia goc

- **Usage rights** (quyen su dung noi dung):
  | Quyen | Cho phep? | Phu phi |
  |-------|----------|---------|
  | Brand repost tren kenh chinh | □ Co □ Khong | +_____% |
  | Brand dung lam quang cao tra phi | □ Co □ Khong | +_____% |
  | Brand chinh sua/cat content | □ Co □ Khong | +_____% |

- **Red lines (TUYET DOI khong nhan):**
  - Nganh: ___________
    > *VD: "Khong nhan crypto/co bac/thuoc la/ruou bia"*
  - Loai content: ___________
    > *VD: "Khong nhan yeu cau fake review/noi qua su that"*
  - Gia duoi: ___________
    > *VD: "Khong nhan deal duoi 5 trieu bat ke loai content nao"*

### Media kit

- **Co media kit chua?** □ Co □ Chua
- **Media kit bao gom:**
  - [ ] Thong ke kenh (follower, view, engagement)
  - [ ] Demographics audience (tuoi, gioi, khu vuc)
  - [ ] Case study brand deal thanh cong
  - [ ] Bang gia
  - [ ] Hinh anh chuyen nghiep

---

*Variant 03-creator | Skill 22 | Over Powers Agency | v1.0.0*
