# BRIEF KHACH HANG — WEDDING / PHOTOGRAPHY / EVENT

> **Variant chuyen biet cho:** Studio chup anh cuoi, Cua hang ao cuoi, To chuc tiec cuoi, Photography studio (kid, family, maternity, newborn), Studio quay video su kien.

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## HUONG DAN
- Thoi gian: **35-40 phut**
- Gui kem: portfolio dep nhat, hinh studio, hinh ekip, video showreel

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## PHAN A — DOANH NGHIEP

### A1. Co ban
| Hang muc | Thong tin |
|----------|-----------|
| Ten studio | |
| Tagline | |
| Loai hinh | □ Studio cuoi □ Cua hang ao cuoi □ To chuc cuoi □ Photography studio (kid/family) □ Maternity □ Newborn □ Quay video su kien |
| Dia chi studio + dia diem chup | |
| So chi nhanh | |
| Nam thanh lap | |
| Web/Portfolio | |
| Fanpage | |
| IG | |

### A2. Doi ngu
| Vi tri | Ho ten | Kinh nghiem | Style |
|--------|--------|-------------|-------|
| Photographer chinh | | | |
| Photographer 2 | | | |
| Stylist/Trang diem | | | |
| Quay phim | | | |
| Wedding planner | | | |

### A3. Cau chuyen
> *Ban bat dau lam wedding/photography vi sao? Style cua ban dac biet o diem nao?*

```
[Dien]
```

### A4. Triet ly
| Cam ket | Mo ta |
|---------|-------|
| Style chup | |
| Cach lam viec voi khach | |
| Ban giao san pham | |
| Hau mai | |

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## PHAN B — DICH VU & PACKAGE

### B1. Phan khuc
- [ ] Pho thong (cuoi/anh duoi 5tr)
- [ ] Trung cap (5-15tr)
- [ ] Cao cap (15-50tr)
- [ ] Luxury (50tr+)

### B2. Cac goi dich vu
| Goi | Bao gom | Gia | Doi tuong | Chu luc? |
|-----|---------|-----|-----------|---------|
| | | | | |
| | | | | |
| | | | | |
| | | | | |

### B3. Dia diem chup
- [ ] Studio rieng (in-house)
- [ ] Outdoor — dia diem co dinh: ............
- [ ] Outdoor — di chuyen theo yeu cau khach
- [ ] Du lich (Phu Quoc, Da Nang, Sapa, Da Lat...)
- [ ] Quoc te (Bali, Tokyo...)

### B4. Style chup
- [ ] Truyen thong / Trang trong
- [ ] Vintage / Hoai co
- [ ] Korean / Sang chanh
- [ ] Phong cach ke chuyen (storytelling)
- [ ] Concept dac biet (theme)
- [ ] Documentary / Tu nhien
- [ ] Premium/Editorial style
- [ ] Khac: ............

### B5. Ao cuoi (neu co kinh doanh ao)
| Loai ao | So luong | Hang san xuat | Gia thue | Gia ban |
|---------|---------|--------------|---------|---------|
| | | | | |
| | | | | |

### B6. USP
1. ............................
2. ............................
3. ............................

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## PHAN C — KHACH HANG

### C1. Doi tuong (chon 2)
- [ ] **Cap doi sap cuoi 23-32** (chu yeu)
- [ ] **Cap doi tre 23-28** — gia tot, trendy
- [ ] **Cap doi premium 28-35** — sang trong, dich vu cao cap
- [ ] **Gia dinh chup hinh con** (newborn, kid, family)
- [ ] **Phu nu mang thai** (maternity)
- [ ] **Cap doi engagement / pre-wedding** (truoc cuoi)
- [ ] **Ky niem ngay cuoi** (anniversary)

### C2. Quy mo cuoi (neu wedding)
- [ ] Cuoi nho gia dinh (50-100 khach)
- [ ] Cuoi trung (100-300 khach)
- [ ] Cuoi lon (300-500 khach)
- [ ] Cuoi xa hoa (500+ khach, doi noi tieng)

### C3. Thu nhap
- [ ] Duoi 15tr/thang/cap
- [ ] 15-30tr/thang
- [ ] 30-60tr/thang
- [ ] 60tr+

### C4. Hanh trinh (CRITICAL cho wedding — chu ky dai)
| Buoc | Khach lam gi | Thoi gian truoc cuoi |
|------|-------------|---------------------|
| 1. Trigger | (Cau hon, dat ngay cuoi) | 6-12 thang |
| 2. Tim hieu | (IG, Facebook, hoi ban be) | 6-9 thang |
| 3. Shortlist | (3-5 studio) | 4-6 thang |
| 4. Gap, hoi gia | (Tu van, xem portfolio) | 3-5 thang |
| 5. Quyet dinh dat coc | | 2-4 thang |
| 6. Trial trang diem / Test ao | | 1-2 thang |
| 7. Ngay chup pre-wedding | | 1-3 thang |
| 8. Ngay cuoi chinh thuc | | |
| 9. Nhan album/video | | 1-3 thang sau cuoi |

### C5. Persona
> *VD: "Linh + Hung, 27 + 29 tuoi, dat cuoi thang 12, the tieu chuan album cao, ngan sach 30tr cho package, song quan A, tim qua IG + recommendation tu ban da cuoi, uu tien style nhe nhang, khong qua truyen thong..."*

```
[Dien]
```

### C6. Ai dua ra quyet dinh chinh?
- [ ] Co dau (chu yeu)
- [ ] Chu re (it gap)
- [ ] Ca 2 cung quyet
- [ ] Bo me 2 ben (cuoi truyen thong)

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## PHAN D — CANH TRANH

### D1. Doi thu truc tiep
| Ten | Style | Gia | Diem manh | Diem yeu |
|-----|-------|-----|-----------|---------|
| | | | | |
| | | | | |
| | | | | |

### D2. Studio muon nho den nhu the nao?
> *VD: "Studio cuoi cua co dau Korean style", "Studio chup family natural"*

```
[Dien — 1 cau]
```

### D3. Dinh vi
- [ ] **Premium/Luxury** (gia cao, doi tuong VIP)
- [ ] **Trend-setter** (style moi, dac biet)
- [ ] **Affordable quality** (gia tot, chat luong cao)
- [ ] **Specialist** (chi 1 phong cach gioi nhat)
- [ ] **Full service** (tron goi tu A-Z)

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## PHAN E — MUC TIEU

### E1. Boi canh
- [ ] Khai truong studio moi
- [ ] Push goi moi (theo mua cuoi peak: 10-12, 4-5)
- [ ] Day style/concept moi
- [ ] Mo rong dich vu (them video, them family...)
- [ ] Build authority dai han
- [ ] Tang booking off-peak (mua thap diem)

### E2. Mua cao diem (peak season)
- Cuoi: thang 10-12, thang 4-5
- Family/Kid: cuoi nam, sinh nhat, dip Tet
- Newborn: quanh nam (theo birth rate)

### E3. KPI thang
| Chi so | Muc tieu |
|--------|----------|
| So inquiry | ............ /thang |
| So booking ky hop dong | ............ |
| Ti le inquiry → booking | ............ % |
| AOV (gia tri don trung binh) | ............ |
| Doanh thu thang | ............ trieu |
| % don peak (10-12, 4-5) | ............ % |
| Referral rate | ............ % |

### E4. KPI peak season
- Tong booking peak: ............
- Doanh thu peak: ............ trieu

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## PHAN F — NGAN SACH

### F1. Tong ngan sach Marketing thang
- [ ] Duoi 10tr (peak: 30tr)
- [ ] 10-30tr (peak: 80tr)
- [ ] 30-80tr (peak: 200tr)
- [ ] Tren 80tr (peak: 500tr+)

### F2. Phan bo
| Hang muc | % |
|---------|---|
| Performance Ads (Meta + TikTok + IG) | |
| KOC bridal/wedding | |
| Photoshoot showcase + portfolio | |
| Wedding fair / Su kien | |
| Local SEO + Google Business | |
| Referral program (cap dau gioi thieu cap dau) | |

### F3. Timeline
| Moc | Ngay |
|-----|------|
| Peak season | thang 10-12, 4-5 |
| Wedding fair tham du | |
| Open Day studio | |
| Ket thuc uu dai | |

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## PHAN G — NGUON LUC

### G1. Doi ngu Marketing
| Vi tri | Co? |
|--------|-----|
| Ads | □ Co □ Khong |
| Content + Caption | □ Co □ Khong |
| Designer (ablum, brochure) | □ Co □ Khong |
| Quan ly portfolio + IG | □ Co □ Khong |

### G2. Co so vat chat
| Hang muc | Co? |
|---------|-----|
| Logo + brand | □ Co □ Khong |
| Portfolio chat luong cao 100+ shots | □ Co □ Khong |
| Video showreel | □ Co □ Khong |
| Studio chuyen nghiep | □ Co □ Khong |
| Goc decor/concept moi cho photoshoot | □ Co □ Khong |

### G3. Photographer/Founder co lam content?
> *Founder personal brand quan trong cho wedding studio.*

- [ ] Co — founder san sang quay video tip + behind-the-scenes
- [ ] Co — co photographer khac san sang
- [ ] Khong — can dao tao
- [ ] Khong — chi muon "ban portfolio"

### G4. Cap doi cu da chup co share/tag khong?
- [ ] Co he thong yeu cau cap doi review + tag
- [ ] Co tu nhien nhung khong he thong
- [ ] Hiem khi
- [ ] Chua co

### G5. Co showcase wedding videos khong?
- [ ] Co full wedding films
- [ ] Co highlight 3-5 phut
- [ ] Co mini reel 60s
- [ ] Chua co

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## PHAN H — TAI SAN SO

### H1. Kenh hien co
| Kenh | Co? | Link | Follow |
|------|-----|------|--------|
| Instagram (CRITICAL cho photography) | □ Co □ Chua | | |
| Facebook | □ Co □ Chua | | |
| TikTok | □ Co □ Chua | | |
| YouTube (showreel) | □ Co □ Chua | | |
| Pinterest | □ Co □ Chua | | |
| Web/Portfolio | □ Co □ Chua | | |
| Google Business | □ Co □ Chua | | rating: |
| Marry.vn / Wedding directory | □ Co □ Chua | | |
| Wedding Hashtag dac biet | □ Co □ Chua | | |

### H2. Web/Portfolio
- [ ] Co web hoan chinh
- [ ] Co portfolio platform (Behance, 500px)
- [ ] Chua co — can build

**Yeu cau Web:**
- [ ] Portfolio gallery dep, load nhanh
- [ ] Booking form
- [ ] Hien thi gia goi
- [ ] Testimonial cap doi
- [ ] Blog kinh nghiem cho cap doi sap cuoi

### H3. Database
- Cap doi da chup (cuu khach): ............
- Inquiry chua chot: ............
- Email database: ............

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## PHAN I — SANG TAO

### I1. Tone & Style
- [ ] **Lang man / Romantic**
- [ ] **Sang trong / Luxury**
- [ ] **Tu nhien / Documentary**
- [ ] **Korean / Sang chanh**
- [ ] **Vintage / Cinematic**
- [ ] **Tre trung / Trendy**
- [ ] **Toi gian / Minimalist**

### I2. Brand cam hung
| Brand | Ly do |
|-------|-------|
| | |
| | |

### I3. KHONG duoc lam
- [ ] Khong dung hinh khach chua xin phep
- [ ] Khong noi xau cuoi truyen thong
- [ ] Khong fake portfolio (photo cua nguoi khac)
- [ ] Khong cam ket thoi tiet (cuoi outdoor)
- [ ] Khong dung nhac co ban quyen cho video

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## PHAN J — DELIVERABLES

### J1. Strategy
- [ ] Marketing Plan
- [ ] Content calendar peak + off-peak
- [ ] Performance Plan
- [ ] Wedding fair calendar (su kien tham du)

### J2. Creative
- [ ] Photoshoot showcase (50+ hinh portfolio)
- [ ] Video gioi thieu studio (60-90s)
- [ ] Showreel wedding film
- [ ] Series TikTok BTS quay
- [ ] Series IG Reels concept moi
- [ ] Bo brochure + bang gia
- [ ] Wedding lookbook
- [ ] Standee + POSM

### J3. Van hanh
- [ ] Setup + chay Meta + IG Ads
- [ ] Setup + chay TikTok Ads
- [ ] Booking 5-10 KOC bridal
- [ ] Hop tac wedding fair lon
- [ ] Listing tren marry.vn / wedding directory
- [ ] Setup Google Business
- [ ] Setup Zalo OA tu van
- [ ] Referral program (cap dau gioi thieu cap dau)

### J4. Hop tac
- [ ] Project (peak season)
- [ ] Retainer 12 thang (xuyen suot peak + off-peak)

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## PHAN K — BO SUNG

### K1. Tai lieu
- [ ] Logo
- [ ] Portfolio dep nhat 30+ hinh
- [ ] Showreel video
- [ ] Bang gia goi
- [ ] Testimonial signed
- [ ] Hinh ekip + studio

### K2. Cau hoi cho agency
```
[Dien]
```

### K3. Thong tin khac
```
[Dien]
```

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## XAC NHAN

**Nguoi dien:** ............................
**Ngay:** ......./......./..........

**Cam ket:**
- [ ] Da dien day du
- [ ] Portfolio gui kem la cua minh, khong copy
- [ ] Phan hoi 48h

**Han nop:** ......./......./..........

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## NEXT STEPS

1. 24h: Review brief + portfolio
2. 48h: Hop xem xet style va dinh vi
3. 5-7 ngay: Plan v1
4. 7-10 ngay: Plan v2
5. 10-14 ngay: San xuat
6. Launch truoc peak 1 thang

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**Team Marketing — Agency**
