# Personal Brand Coach Example — Coach Linh

> **Personal:** Coach Linh — Public Speaking Coach. 32 tuoi, TP.HCM. 5 nam kinh nghiem coach >200 founder/CEO present pitch.
> **Output:** Sample chay qua skills 22, 23, 26, 27 — show "dau ra cuoi cung trong nhu the nao".

---

## 1. Output skill 22 (filled context — coach variant)

**File:** `.agents/personal-brand-context.md`

### 1. Identity
- Ten: Nguyen Linh (Coach Linh)
- Variant: **Coach** (public speaking & pitch coaching)
- Tuoi: 32 | Vi tri: TP.HCM (Q3) | Bilingual VI/EN

### 2. Chuyen mon
- 5 nam coach pitch & public speaking
- 200+ founder/CEO da huan luyen (chu yeu Series A-B startup)
- Background: ex-investment banker (3 nam HSBC), ex-startup founder (exited 2021)
- Cetificate: Toastmasters DTM, Pitch Anything Method certified

### 3. Story arc 5-7 chuong
1. **Nguon goc** — Lon len o tinh, khong duoc dao tao public speaking
2. **Khung hoang** — 25 tuoi, lam banker, fail pitch deal $5M vi noi yeu
3. **Hoc** — 2 nam tu hoc Toastmasters + Pitch Anything + Stanford d.school
4. **Thuc hanh** — Tu coach minh + pitch goi von startup thanh cong $2M
5. **Lan toa** — Coach 200+ founder, thay 80% co cung loi sai
6. **Hien tai** — Build cohort course + 1-on-1 coaching premium

### 4. Gia tri cot loi
- Authenticity > polish (be yourself, dung perform)
- Practice > talent (talent overrated, practice underrated)
- Vulnerability > arrogance (story that connect)

### 5. Audience muc tieu
- Founder VN tuoi 25-40, dang chuan bi pitch investor/customer
- Pain: noi tieng Anh khong tu tin, slide qua nhieu data, thieu story
- Goal: pitch tu tin, close deal, build investor relationship

### 6. Brand voice
- Tone: Direct, warm, data-backed
- Style: Story-first, framework-second
- Khong: corporate jargon, fluffy motivation
- Co: case study cu the, framework de ap dung

### 7. Keywords
- Primary: pitch coaching, public speaking, founder communication
- Secondary: investor pitch, demo day, presentation skills
- Vietnamese: ky nang thuyet trinh, pitch goi von, noi truoc dam dong

### 8-12. Tools, Disclosure, KPI baseline...

[Day du 12 sections — abbreviated cho example]

---

## 2. Output skill 23 (12-month strategy)

**File:** `personal-brand-strategy-coach-linh-20260508.md`

### Niche
Public speaking & pitch coaching cho startup founder VN

### Positioning statement
"Toi giup founder VN tu tin pitch tieng Anh truoc investor quoc te trong 12 tuan."

### Story arc (deep dive 5 chuong)
1. **Origin** — Cau be tinh le, lan dau noi truoc dam dong run cam cap
2. **Turning point** — Fail pitch $5M, tu trach minh 6 thang
3. **Discovery** — Toastmasters mo ra the gioi moi
4. **Mastery** — 200+ coaching session, tao framework "Pitch Stack"
5. **Mission** — 1,000 founder VN tu tin pitch global trong 5 nam toi

### Content pillars (4 × 7 = 28 topics)

| Pillar | % | 7 Topic mau |
|--------|---|-------------|
| Pitch Framework | 40% | Pitch Stack 5-layer, Hook 30s, Elevator pitch, Q&A handle, Closing line, Demo day flow, Investor psychology |
| Public Speaking | 25% | Body language, Vocal pace, Eye contact, Pause power, Story telling, Audience read, Stage presence |
| Case Study | 20% | Founder A goi $1M, Founder B fail demo day, B2B vs B2C pitch, Solo vs team pitch, English vs Vietnamese pitch, Pitch anh em vs pitch quoc te, Comeback after fail |
| Behind The Scenes | 15% | 1 ngay coach, Coach minh, Hau truong cohort, Sai lam ca nhan, Reading list, Tool stack, Wins + losses |

### 12-month plan

**Q1 (Thang 1-3): Foundation 500 followers**
- Output: 60 long-form post LinkedIn + 30 short video TikTok
- Goal: Establish niche authority, 500 LinkedIn followers
- Revenue: 0 (foundation phase)

**Q2 (Thang 4-6): 2,000 followers, 5 case study**
- Output: 60 long-form + 30 video + 5 case study (founder thanh cong)
- Goal: Build social proof, 2,000 followers
- Revenue: Tripwire — Pitch Checklist 99K VND × 200 = 20M VND

**Q3 (Thang 7-9): First cohort course**
- Output: 30 long-form + 30 video + 1 cohort launch
- Goal: 15 students × 5M VND = 75M VND revenue
- Cohort 1: "Pitch Like a Pro" 12-week program

**Q4 (Thang 10-12): 10,000 followers, second cohort**
- Output: 30 long-form + 30 video + 1 cohort + 8 1-on-1 client
- Goal: 30 students × 5M = 150M + 8 × 25M = 200M = 350M VND
- Total Year 1: ~750M VND target

---

## 3. Output skill 26 (1 long-form LinkedIn post mau)

**File:** `thought-leadership-coach-linh-20260508.md`

### Post: "Sai lam #1 cua 90% founder khi pitch tieng Anh"

```
Hook (3 dong dau):
"Toi da huan luyen 200 founder VN pitch tieng Anh truoc investor quoc te.
Day la sai lam #1 cua 90% trong so ho.
Va khong, no khong phai grammar."

Body (200 tu - PAS-Insight structure):

P (Problem):
"Founder VN thuong panic ve grammar khi pitch tieng Anh. Ho luyen tu vung,
sua tense, tap phat am chuan tu R den TH. Nhung sau 200 cohort, toi
phat hien grammar KHONG quyet dinh deal closed."

A (Agitate):
"Investor quoc te khong cham diem ngu phap. Ho cham diem CONFIDENCE.
Va confidence khong den tu grammar — den tu STORY. Founder VN gioi
ngu phap nhung ke chuyen flat, deal mat. Founder ngu phap so-so nhung
ke chuyen connect, deal close."

S (Solution):
"Day la framework toi day cohort: PITCH STACK 5-layer
1. Origin Story (30s) — tai sao team co founding khoi nghiep nay?
2. Problem Validation (60s) — data + 1 story khach hang cu the
3. Solution + Demo (90s) — show, dung tell
4. Traction + Team (60s) — proof points + why us
5. Ask + Vision (30s) — so cu the + future picture

Insight:
Story thay grammar. Confidence thay perfection. Investor mua nguoi,
khong mua slide."

CTA: "Ban da gap loi nay chua? Comment 'PITCH' de nhan checklist mien phi 5-layer."
```

**Word count:** ~260 tu | **Format:** LinkedIn long-form | **Pillar:** Pitch Framework (40%)

---

## 4. Output skill 27 (offer ladder cua Linh)

**File:** `monetize-coach-linh-20260508.md`

### Offer Ladder

| Nac | Offer | Gia | Capacity | Goal/year |
|-----|-------|-----|----------|-----------|
| Free | LinkedIn content + Newsletter "Pitch Weekly" | 0d | unlimited | 10K subscribers |
| Tripwire | Pitch Checklist PDF (5-layer framework) | 99K VND | unlimited | 500 sales = 49.5M VND |
| Core | 12-week cohort course "Pitch Like a Pro" | 5M VND | 30/cohort × 4 cohort/year | 120 students = 600M VND |
| Premium | 1-on-1 coaching 6 weeks (8 sessions) | 25M VND | 8/quarter = 32/year | 32 × 25M = 800M VND giam 50% chi 16 client = 400M |
| Elite | Done-for-you pitch deck + practice (4 weeks) | 50M VND | 4/quarter = 16/year | Realistic 8 client = 400M VND |

### Funnel logic

```
Free (10K) → 5% Tripwire = 500 (49.5M)
       ↓
Tripwire (500) → 6% Core = 30 (150M lan dau, scale len 120 = 600M)
       ↓
Core (120) → 13% Premium = 16 (400M)
       ↓
Premium (16) → 50% Elite = 8 (400M)
```

### Total target Year 1 (realistic)

| Offer | Realistic revenue |
|-------|-------------------|
| Tripwire | 49.5M |
| Core | ~150M (Q3 cohort 1: 15 sv = 75M, Q4 cohort 2: 30 sv = 150M scale) |
| Premium | ~150M (8 client realistic Y1) |
| Elite | ~200M (4 client Y1) |
| **Total Year 1** | **~550-750M VND** |

### Conservative assumption Year 1
~550M VND (foundation year)

### Aggressive assumption Year 1
~750M VND (neu cohort 2 scale tot va 1-on-1 fully booked)

### Soft sell content theme

- 80% gia tri (framework, case study, insight) + 20% CTA
- Vi du: "Day la framework PITCH STACK toi day cohort. Ban co the apply ngay. Neu can deeper, comment 'PITCH' nhan free checklist (link bio)."
- KHONG hard sell vi audience la founder — ho di ung voi sales aggressive

---

## Notes

- Output thuc te tu skill 22 dai khoang 12-15 sections, day la abbreviated cho example
- Skill 23 strategy file thuc te 30-50 trang, kem deep persona + competitor analysis
- Post mau skill 26 la 1 trong 28 topic; bai thuc te varies theo current event va seasonality
- Offer ladder skill 27 nen review hang quy va adjust dua tren conversion rate thuc te

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*File nay la vi du output cho variant `coach` cua workflow `personal-brand-launch`. Trong thuc te, moi skill se chi tiet hon va ca nhan hoa hon theo brand voice cua tung coach.*
