# Skill 20 — Brief Client Intake

> **"INPUT GATE" cua moi project marketing.**
> Day la form khach hang dien cho agency — thu thap thong tin dau vao truoc khi bat ky skill chien luoc nao chay.

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## Muc luc nhanh (20 Ngành)

### Nhóm 1 — Dich vu dia phuong (Local Service)

| # | File | Nganh | Thoi gian |
|---|------|-------|-----------|
| 01 | `01-spa-beauty.md` | Spa / Beauty salon / Nail / Toc | 35–40 phut |
| 02 | `02-fnb-restaurant.md` | Nha hang / Quan an / Cafe / Bakery | 35–40 phut |
| 03 | `03-healthcare-clinic.md` | Phong kham / Nha khoa / Y te | 40–50 phut |
| 04 | `04-fitness-gym-yoga.md` | Gym / Yoga / Studio the hinh | 30–40 phut |
| 05 | `05-education-center.md` | Trung tam giao duc / Tieng Anh / Ky nang | 35–45 phut |
| 06 | `06-wedding-photography.md` | Studio cuoi / Chup anh / To chuc su kien | 35–40 phut |
| 07 | `07-pet-service.md` | Spa thu cung / Pet shop / Pet hotel | 30–35 phut |

### Nhóm 2 — San pham & E-commerce

| # | File | Nganh | Thoi gian |
|---|------|-------|-----------|
| 08 | `08-fashion.md` | Thoi trang / Tui / Giay / Phu kien | 30–40 phut |
| 09 | `09-cosmetics-skincare.md` | Skincare / Makeup / My pham | 35–45 phut |
| 10 | `10-fnb-product.md` | Banh / Do uong dong chai / Dac san / Healthy food | 30–40 phut |
| 11 | `11-mom-baby.md` | Me & Be / Bim sua / Do choi tre em | 30–40 phut |
| 12 | `12-home-living.md` | Noi that / Gia dung / Trang tri nha | 30–35 phut |
| 13 | `13-health-supplement.md` | Thuc pham chuc nang / Vitamin / Duoc my pham | 35–45 phut |

### Nhóm 3 — B2B & Online

| # | File | Nganh | Thoi gian |
|---|------|-------|-----------|
| 14 | `14-saas-software.md` | SaaS / App / Phan mem / Cong nghe | 35–45 phut |
| 15 | `15-agency-consulting.md` | Agency / Tu van / Dich vu chuyen mon | 35–40 phut |
| 16 | `16-online-course.md` | Khoa hoc online / Coaching / Creator | 30–40 phut |

### Nhóm 4 — High-ticket

| # | File | Nganh | Thoi gian |
|---|------|-------|-----------|
| 17 | `17-real-estate.md` | Bat dong san / Can ho / Du an nha o | 40–50 phut |
| 18 | `18-auto-vehicle.md` | O to / Xe may / Xe dien / Phu tung | 35–45 phut |
| 19 | `19-travel-resort.md` | Du lich / Resort / Khach san / Tour | 35–45 phut |
| 20 | `20-aesthetic-clinic.md` | Phong kham tham my / Aesthetic clinic | 40–50 phut |

---

## Cach chon variant dung

```
Spa / Nail / Toc                    → 01-spa-beauty
Nha hang / Cafe / Quan an           → 02-fnb-restaurant
Phong kham / Bac si                 → 03-healthcare-clinic
Gym / Yoga / Studio                 → 04-fitness-gym-yoga
Trung tam giao duc / Tieng Anh      → 05-education-center
Studio chup anh / Cuoi hoi          → 06-wedding-photography
Pet spa / Pet shop / Pet hotel       → 07-pet-service
Thoi trang / Tui / Giay             → 08-fashion
Skincare / Makeup / My pham brand   → 09-cosmetics-skincare
Banh / Dac san / Healthy food       → 10-fnb-product
Me & Be / Bim / Do choi             → 11-mom-baby
Noi that / Gia dung / Trang tri     → 12-home-living
Supplement / Vitamin / TPCN         → 13-health-supplement
SaaS / App / Phan mem               → 14-saas-software
Agency / Tu van chuyen mon          → 15-agency-consulting
Khoa hoc online / Coaching          → 16-online-course
Bat dong san / Can ho               → 17-real-estate
O to / Xe may / Xe dien             → 18-auto-vehicle
Resort / Khach san / Tour           → 19-travel-resort
Tham my y khoa / Aesthetic clinic   → 20-aesthetic-clinic
```

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## Cau truc chung (11 Phan A–K)

Moi variant deu co 11 phan nay, noi dung toi uu hoa theo tung nganh:

| Phan | Ten | Noi dung |
|------|-----|---------|
| A | Doanh nghiep | Co ban, doi ngu, cau chuyen, cam ket |
| B | San pham / Dich vu | Phan khuc, danh muc, bestseller, kenh ban, USP |
| C | Khach hang | Doi tuong, persona, hanh trinh mua hang |
| D | Canh tranh | Doi thu, dinh vi thi truong |
| E | Muc tieu | Boi canh, KPI, mua peak |
| F | Ngan sach | Tong ngan sach, phan bo, timeline |
| G | Nguon luc | Doi ngu marketing, co so vat chat |
| H | Tai san so | Kenh, web, database |
| I | Sang tao | Tone & style, cam hung, compliance |
| J | Deliverables | Nhung gi agency se giao |
| K | Bo sung | Tai lieu, cau hoi con lai |

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## Compliance nhanh theo nganh

| Nganh | Rui ro phap ly | Luu y chinh |
|-------|--------------|------------|
| Healthcare (03) | ⚠️⚠️⚠️ Cao nhat | Meta Special Ad Category, khong noi "tri", "chua khoi" |
| Aesthetic Clinic (20) | ⚠️⚠️⚠️ Cao nhat | Giay phep phong kham + bac si, before/after can chu ky |
| Health Supplement (13) | ⚠️⚠️ Cao | ATTP bat buoc, chi noi "ho tro", "bo sung" |
| Cosmetics (09) | ⚠️ Trung binh | CFS tung SKU, ASEAN Directive |
| F&B Product (10) | ⚠️ Trung binh | VSAT-TP bat buoc |
| Real Estate (17) | ⚠️ Trung binh | Housing Special Ad Category, khong cam ket gia tang |
| Mom & Baby (11) | ⚠️ Trung binh | Cam quang cao sua bot 0-12 thang |
| Cac nganh khac | ✓ Thap | Luu y chung ve ban quyen, false advertising |

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## Skill chain sau khi co brief

```
Brief tu khach hang (20)
    ↓
Insight khach hang (09)
    ↓
Nghien cuu doi thu (08)
    ↓
Tinh KPI nguoc (10)
    ↓
Ke hoach marketing (00)
    ↓
Brief chien dich (02) → Lich noi dung (01) → Script video (04) → Copy (05)
```

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## Huong dan su dung

1. **Xac dinh nganh** → Chon variant phu hop tu bang tren
2. **Gui brief cho khach** → Khach tu dien, gui lai cho agency
3. **Review brief** → Agency check day du chua, hoi them neu thieu
4. **Chain sang skill tiep theo** → Tu 09 (insight) → 08 (doi thu) → 10 (KPI) → 00 (plan)

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*Skill 20 | Over Powers Agency | Cap nhat: 2026*
