# Template: Social Vertical

## Mode
marketing-day-to-day

## Aspect ratio
9:16

## Use case
TikTok cover, IG Reels cover, IG Stories, FB Stories, YouTube Shorts cover. Vertical-native, focal in the upper-third (avoid bottom UI overlap).

## Prompt structure

```
[Subject + composition — vertical 9:16, focal point upper-third, avoid bottom 20% (UI buttons reserved)]
[Lighting + mood — bright eye-catching, thumb-stopping, brand-recognizable]
[Palette + textures — brand palette strict, high contrast for mobile screens]
[Style + medium — vertical-native composition, NOT cropped landscape]
[Negatives — no text in frame, no important detail in bottom 20%, no horizontal composition]
```

## Filled example (Lattéa weekend TikTok Reel cover)

```
Vertical 9:16 social cover for the Lattéa "weekend corner" Reel series, cozy reading nook scene with hands holding an open book + a steaming latte mug on a side table, focal composition in the upper-third (book + mug at eye-level), middle-third atmospheric (autumn afternoon window light), bottom 20% intentionally empty for TikTok UI overlay.

Bright warm afternoon light from window-right, golden-hour quality, soft fill bouncing off the cream wall, subtle steam from the latte. Mood — slow weekend ritual, cozy reading-spot vibe, thumb-stopping for autumn content audiences.

Palette warm brown #5C3B1E book cover + latte, cream #F5EBE0 ceramic mug + page, ochre #C9882A autumn leaves outside the window, deep red-brown #8B3A1F accent. High contrast for mobile screens.

Vertical-native composition, first-person POV style with hands, lifestyle photography aesthetic, 9:16 mobile-optimized.

Negatives — no text in frame, no important detail in bottom 20% (reserved for TikTok captions/UI), no horizontal composition cropped, no faces (POV hands only), no AI-slop fingers (hands minimal/cropped at wrist), no neon colors.
```

## Output filename pattern
`social-vertical-[series-slug]-[episode].png`

## Aspect ratio API parameter
- gpt-image-2: `"1024x1792"`
- MJ: `--ar 9:16`

## Cross-reference
See `references/marketing-day-to-day.md` for vertical-native composition rules + platform UI safe zones.
