# Copy Frameworks VN — 6 Framework Viet Copy Quang Cao Chuyen Nghiep

> **Reference file** — Load khi dung skill `05-copy-quang-cao`.
> Adapted tu claude-ads/references/copy-frameworks.md cho thi truong Viet Nam 2025–2026.

---

## Framework Selection Logic

```
Khach LANH (Cold — chua biet san pham)
  → AIDA  (gioi thieu, dan dat tu dau)
  → Star-Story-Solution  (ke chuyen, gay cam xuc)

Khach AM (Warm — da tuong tac, chua mua)
  → PAS  (nhac noi dau, cung cap giai phap)
  → 4P   (cam ket + hinh dung + bang chung + day)

Khach NONG (Hot — da co intent, gan mua)
  → FAB  (tinh nang → loi ich → giao truc tiep)
  → BAB  (truoc-sau, transformation)
```

---

## 1. AIDA — Attention · Interest · Desire · Action

**Dung cho:** Cold audience, launch san pham moi, awareness campaign
**Platform phu hop:** Meta feed, TikTok, YouTube pre-roll

### Cau truc
| Tang | Chuc nang | Do dai khuyen nghi |
|------|-----------|-------------------|
| **A** — Attention | Cau hook bat dau — phai gay to mo hoac soc trong 2 giac | 1 cau, <20 tu |
| **I** — Interest | Giai thich tai sao dieu do lien quan den MINH | 2-3 cau |
| **D** — Desire | Ve hinh anh tuong lai — khach hang sau khi co san pham | 2-3 cau |
| **A** — Action | CTA cu the, ro rang, 1 hanh dong duy nhat | 1 cau |

### Template + char limit theo nen tang

**Meta Ads:**
```
Primary text dong 1 (125 char):
[A: Hook gay to mo hoac neu van de trong 125 ky tu]

Primary text day du (300-500 char):
[A + I: Mo rong attention, giai thich related]
[D: Hinh dung ket qua tuoi sang]
[A: CTA ro rang]

Headline (40 char): [Desire + CTA verb]
Description (30 char): [Urgency hoac guarantee]
```

**TikTok Ads:**
```
Text overlay/caption (100 char):
[A hook] → [I/D ngan] → [CTA]
```

**Google RSA:**
```
Headline 1 (30 char): [A: Attention — keyword + hook]
Headline 2 (30 char): [I: Interest — loi ich chinh]
Headline 3 (30 char): [D+A: Desire/CTA]
Description 1 (90 char): [I+D: Mo rong, loi ich cu the]
Description 2 (90 char): [A: CTA manh + urgency]
```

### Vi du Viet Nam (Spa)
```
[A] Da ban van bi mun dau dat 3 nam ma van chua het?
[I] 90% truong hop mun nan keo dai la do... [lam khach muon biet tiep]
[D] Tuong tuong ban duoc hoc dong nghiep hoi "Ban dung gi ma da dep vay?"
[A] Nhan tin ngay — tu van mien phi, bac si da lieu truc tiep.
```

---

## 2. PAS — Problem · Agitate · Solution

**Dung cho:** Warm audience, retarget, nganh co pain point ro (spa, y te, giao duc)
**Platform phu hop:** Meta feed, LinkedIn, Google RSA

### Cau truc
| Tang | Chuc nang | Do dai |
|------|-----------|--------|
| **P** — Problem | Neu ro van de khach dang gap — dung ngon ngu KHACH tu mo ta | 1-2 cau |
| **A** — Agitate | Lam cho van de tro nen cap bach hon — hau qua neu khong giai quyet | 2-3 cau |
| **S** — Solution | Gioi thieu giai phap — don gian, ro rang, cu the | 2-3 cau + CTA |

### Template Meta Ads
```
Primary text dong 1 (125 char):
[P: Neu van de cu the — "Da mat 3 thang uong thuoc mun van khong bet?"]

Body:
[A: Hau qua tiet ket — "Chua dung dung each, mun se quay lai va de lai seo..."]
[S: Giai phap ro rang — "Lieu trinh X giai quyet tan goc..."]
[CTA: Dat lich tu van mien phi hom nay]

Headline (40 char): [Solution ngan + khat vong]
```

### Vi du Viet Nam (Giao duc)
```
[P] Con ban hoc Tieng Anh 2 nam ma van khong dam noi chuyen?
[A] Phuong phap hoc sai tu dau se khien con mat them 3-5 nam nua va mat di co hoi hoc bong quoc te.
[S] Truong X ap dung phuong phap Thinking Curriculum — 95% hoc sinh giao tiep tu tin sau 6 thang.
[CTA] Dang ky hoc thu mien phi cuoi tuan nay.
```

---

## 3. BAB — Before · After · Bridge

**Dung cho:** Transformation offer (spa, fitness, giao duc, coaching), hot audience
**Platform phu hop:** Meta Stories/Reels, TikTok, YouTube

### Cau truc
| Tang | Chuc nang | Do dai |
|------|-----------|--------|
| **B** — Before | Mo ta cuoc song/van de TRUOC khi co san pham — gay dong cam | 1-2 cau |
| **A** — After | Mo ta cuoc song/ket qua SAU khi dung san pham — gay khat vong | 2-3 cau |
| **B** — Bridge | San pham cua minh la cau noi tu truoc den sau — giai thich ngan gon | 2-3 cau + CTA |

### Template Meta Ads
```
Primary text dong 1 (125 char):
[Before: Tinh trang truoc — dong cam ngay dong 1]

Body:
[After: Cuoc song sau — hinh dung tuoi sang]
[Bridge: San pham/dich vu + co che hoat dong]
[CTA: Bat dau chuyen doi cua ban]
```

### Vi du Viet Nam (Gym/Fitness)
```
[B] Truoc day anh Tuan di mac ao phai mac ao rong de giau bung. Tranh song thi. Ngan an tiec.
[A] Bay gio anh Tuan tu tin mang ao omfit, di bien khoe dang, vo khen "Anh dep trai hon luc lay nhau".
[B] Chuong trinh "12 Tuan Bung Phang" cua chung toi da giup 230 hoc vien lam duoc dieu nay — khong an kieng qua khat, khong tap qua 5 buoi/tuan.
[CTA] Chat de nhan lich tap dung cho co the ban.
```

---

## 4. 4P — Promise · Picture · Proof · Push

**Dung cho:** High-ticket, B2B, san pham can nhieu trust (BDS, oto, khoa hoc dat tien)
**Platform phu hop:** LinkedIn InMail, Google RSA, Meta feed dai

### Cau truc
| Tang | Chuc nang | Do dai |
|------|-----------|--------|
| **P** — Promise | Cam ket chinh — loi ich lon nhat ban co the mang lai | 1-2 cau manh |
| **P** — Picture | Ve hinh anh cu the — khach se "nhin thay" cuoc song sau khi mua | 2-3 cau |
| **P** — Proof | Bang chung — so lieu, testimonial, case study cu the | 2-3 cau |
| **P** — Push | Day nguoi dung den hanh dong — urgency + CTA | 1-2 cau |

### Template Meta Ads
```
Primary text dong 1 (125 char):
[Promise: Cam ket lon, cu the, do luong duoc]

Body:
[Picture: Hinh dung cuoc song/kinh doanh sau khi dung dich vu]
[Proof: So lieu, ten khach hang, case study]
[Push: Deadline hoac scarcity that su + CTA]
```

### Vi du Viet Nam (Agency/Tu van)
```
[Promise] Chung toi giup brand cua ban tang 3x ROAS trong 90 ngay — hoac hoan tien.
[Picture] Tuong tuong moi sang thuc day, inbox co don hang, ROAS on dinh 5-6x, team ban hang khong phai chay theo khach nuoc ngoai.
[Proof] Chung toi da lam dieu do cho 47 brand vua va nho tai VN — trung binh tu 2.1x len 5.8x ROAS sau 90 ngay.
[Push] Chi con 3 slot onboard thang nay. Dat lich audit mien phi (30 phut) truoc Thu 6.
```

---

## 5. FAB — Features · Advantages · Benefits

**Dung cho:** Khach da co intent cao (search ads), so sanh san pham, re-target
**Platform phu hop:** Google RSA, Meta retarget, landing page

### Cau truc
| Tang | Chuc nang | Do dai |
|------|-----------|--------|
| **F** — Features | Tinh nang/dac diem cu the — "San pham X co..." | 1-2 cau |
| **A** — Advantages | Uu diem so voi cach cu / doi thu — "Khac gi..." | 1-2 cau |
| **B** — Benefits | Loi ich THAT SU cua NGUOI DUNG — "Ket qua cho BAN la..." | 2-3 cau + CTA |

> **Sai lam pho bien:** Chi noi Feature va Advantage, quen Benefits. Khach hang mua Benefits, khong mua Features.

### Template Google RSA
```
Headline 1 (30 char): [F: Tinh nang chinh — keyword]
Headline 2 (30 char): [A: Uu diem — khac biet]
Headline 3 (30 char): [B: Loi ich + CTA]
Description 1 (90 char): [F+A: Tinh nang ro + uu diem]
Description 2 (90 char): [B: Loi ich cut the + urgency]
```

### Vi du Viet Nam (Sua bot / TPCN)
```
[F] Sua bot Nutricare co chua DHA Omega-3 tu rong bien Na Uy, 28 vitamin & khoang chat
[A] Khac hoan toan sua cong thuc thong thuong — khong dung DHA tong hop tu hoa chat
[B] Con ban phat trien tri nao tot hon, it om hon, me ban an tam hon — ma gia khong chenh su a
[CTA] Mua 3 hop tang 1, giao tan nha trong 24h.
```

---

## 6. Star · Story · Solution

**Dung cho:** Brand storytelling, UGC-style, TikTok/Reels, cold audience khong thich quang cao lo
**Platform phu hop:** Meta Reels/Stories, TikTok, YouTube Shorts

### Cau truc
| Tang | Chuc nang | Do dai |
|------|-----------|--------|
| **Star** | Gioi thieu "nhan vat chinh" — co the la khach hang, founder, hoac chinh nguoi dung | 1-2 cau |
| **Story** | Ke hanh trinh — van de, thu thach, tue ngo — gay cuon hut, KHONG quang cao lo | 3-5 cau |
| **Solution** | San pham/dich vu xuat hien tu nhien nhu ket qua cua hanh trinh | 2-3 cau + CTA |

> **Nguyen tac vang:** Nhan vat chinh la KHACH HANG, khong phai san pham. San pham chi la "cong cu" giup nhan vat gianh chien thang.

### Template TikTok Caption
```
Caption (150 char):
[Star: "Chi X vua la 3 con..."] → [Story ngan] → [Solution: "...nho Y ma bay gio..."]

Hashtag: #[ten nganh] #review #truocvausau
```

### Vi du Viet Nam (Skincare)
```
[Star] Chi Nhu, 34 tuoi, ke toan, lam viec 10h/ngay truoc man hinh.
[Story] Da chi biet mat bong, am, lo chan long to — da thu 7 loai kem, 2 lieu trinh laser. Cuoi cung chi biet minh bi da nhay cam, thuoc gi cung ung.
[Solution] Sau 28 ngay dung Serum X (dau tien khong ung!), da cua chi bay gio... [tiep la video/anh ket qua]
```

---

## Tong hop: Chon framework theo tinh huong

| Tinh huong | Framework tot nhat | Ly do |
|-----------|-------------------|-------|
| Cold audience, chua biet gi | AIDA | Dan dat logic tu attention den action |
| Warm audience, da co pain | PAS | Nhac lai noi dau, de bi "mo" hon |
| San pham co ket qua truoc-sau ro | BAB | Visual transformation rat huu hieu VN |
| High-ticket, can trust nhieu | 4P | Proof va picture quan trong |
| Khach so sanh, co intent cao | FAB | Rap dap tung bang loai cua doi thu |
| TikTok, Reels — khong muon quang cao lo | Star-Story-Solution | Cam xuc tu nhien, hook audience |
| Retarget — khach da xem, chua mua | PAS hoac BAB | Nhan manh hau qua hoac transformation |

---

## Andromeda Warning — Dung Clone Ads

> **Cap nhat Meta 2026:** He thong Andromeda cua Meta cluster cac quang cao co **Creative Similarity Score > 60%** vao cung 1 nhom va giam delivery cua cac ban sao. 100 quang cao "bien the nho" (doi mau, thay font, cat nho clip) = KHONG tot hon 10 quang cao thuc su khac biet.

### Nguyen tac da dang creative (Andromeda-safe)
- **Hook khac nhau** — goc nhin van de khac (TOFU vs noi dau vs to mo)
- **Format khac nhau** — video ngang + doc + Reel + carousel
- **Nhan vat khac nhau** — demo tu founder vs khach hang vs bac si
- **Am nhac khac nhau** — trending VN vs nhac cam trang vs giong noi
- **Boi canh khac nhau** — studio vs ngoai canh vs UGC phong khach

> 10 creative THUC SU KHAC BIET > 50 creative "clone" doi mau.
