# BRIEF KHACH HANG — SPA / BEAUTY SALON / NAIL

> **Variant chuyen biet cho:** Spa truyen thong, Beauty Salon, Nail Salon, Lam dep khong xam lan, Cham soc da, Massage tri lieu.
>
> **Khong phu hop voi:** Tham my vien co thu thuat xam lan (dung variant `20-aesthetic-clinic.md`), Phong kham da lieu y khoa (dung variant `03-healthcare-clinic.md`).

---

## HUONG DAN DIEN

- Thoi gian dien du kien: **30-45 phut**
- Dien chi tiet de team marketing hieu dung Spa cua ban
- Khong biet/khong chac → ghi **"Chua quyet — can tu van"**, agency se de xuat
- Co the dien tren may tinh hoac in giay dien tay
- Sau khi xong, gui kem hinh anh tham khao (logo, mat bang, san pham/dich vu, before-after) qua Email/Zalo

**Ngay phat brief:** ........./........./..........
**Han nop brief:** ........./........./..........
**Nguoi nhan brief (phia khach):** ............................
**Nguoi phu trach (phia agency):** ............................

---

## PHAN A — THONG TIN DOANH NGHIEP

### A1. Thong tin co ban
| Hang muc | Thong tin |
|----------|-----------|
| Ten Spa (full name) | |
| Ten thuong hieu rut gon | |
| Tagline / Slogan (neu co) | |
| Loai hinh kinh doanh | □ Spa cham soc da □ Massage tri lieu □ Nail Salon □ Beauty Salon □ Combo nhieu loai |
| Dia chi chi nhanh chinh | |
| So chi nhanh hien tai | □ 1 (chi nhanh duy nhat) □ 2-3 □ 4-10 □ Tren 10 □ Chuoi nhuong quyen |
| Nam thanh lap thuong hieu | |
| Nam mo chi nhanh nay | |
| Gio mo cua | Tu .......... den .......... — Ngay nghi: .......... |
| Web-site (neu co) | |
| Fanpage chinh | |

### A2. Nguoi dai dien
| Vai tro | Ho ten | SĐT | Email |
|---------|--------|-----|-------|
| Chu / Founder | | | |
| Quan ly chi nhanh | | | |
| Phu trach Marketing | | | |

### A3. Cau chuyen thuong hieu (Brand Story)
> *Goi y: Vi sao ban mo Spa nay? Co trai nghiem ca nhan dac biet voi nganh lam dep khong? Triet ly cua ban ve sac dep va cham soc ban than la gi?*

```
[Dien tai day — 4–6 cau]
```

### A4. Triet ly van hanh
> *VD: "Cham soc da bang my pham thien nhien, khong dung thuoc Trung Quoc" / "Khong upsale ep buoc — khach lay quyen quyet" / "Moi khach la 1 trai nghiem rieng, khong san xuat hang loat"*

| Cam ket cot loi | Mo ta cu the |
|----------------|-------------|
| 1. | |
| 2. | |
| 3. | |

### A5. Doi ngu ky thuat
| Vi tri | So luong | Chung chi/Bang cap |
|--------|---------|-------------------|
| Bac si tham my (neu co) | | |
| Chuyen vien cham soc da | | |
| Ky thuat vien massage | | |
| Nail technician | | |
| Cham soc khach hang / Le tan | | |

---

## PHAN B — DICH VU & SAN PHAM

### B1. Phan khuc Spa
- [ ] **Binh dan** (gia buoi 200K – 500K)
- [ ] **Trung cap** (500K – 1.5tr)
- [ ] **Cao cap** (1.5tr – 3tr)
- [ ] **Luxury** (3tr+)

### B2. Danh muc dich vu chinh
> *Liet ke TAT CA dich vu va gia. Danh dau (★) cho 3 dich vu chu luc, ($) cho dich vu mang ve doanh thu cao nhat.*

| STT | Ten dich vu | Phan loai | Thoi gian | Gia le | Gia lieu trinh (5 buoi) | Gia lieu trinh (10 buoi) | Chu luc? | DT cao? |
|----|-------------|----------|----------|--------|------------------------|------------------------|---------|---------|
| 1 | VD: Cham soc da co ban | Mat | 60' | 350K | 1.5tr | 2.8tr | ★ | $ |
| 2 | VD: Tri mun chuyen sau | Mat | 90' | 800K | 3.5tr | 6.5tr | ★ | $ |
| 3 | | | | | | | | |
| 4 | | | | | | | | |
| 5 | | | | | | | | |
| 6 | | | | | | | | |
| 7 | | | | | | | | |
| 8 | | | | | | | | |

### B3. Cong nghe / Thiet bi dac biet
> *Spa co cong nghe nao doc dao? Day la USP quan trong.*

| Cong nghe / Thiet bi | Hieu qua | Doc quyen / Pho bien | Gia tri quang cao |
|---------------------|---------|---------------------|------------------|
| VD: Hifu the he 7 | Nang co, tre hoa | Doc quyen tai HP | Cao |
| | | | |
| | | | |

### B4. My pham / San pham su dung
| Hang my pham | Xuat xu | Dac diem noi bat | Ban le tai Spa? |
|-------------|---------|-----------------|----------------|
| | | | □ Co □ Khong |
| | | | □ Co □ Khong |
| | | | □ Co □ Khong |

### B5. Combo / Lieu trinh / Goi the
> *Co goi the thanh vien khong? Co combo theo mua khong?*

| Goi / Combo | Bao gom | Gia goc | Gia uu dai | Han su dung |
|------------|---------|---------|-----------|------------|
| | | | | |
| | | | | |
| | | | | |

### B6. Combo khai truong / Uu dai sap chay
> *Da co y tuong combo khuyen mai chua? Neu chua, danh dau "Can tu van".*

```
[Dien tai day, hoac □ Can tu van]
```

### B7. USP — Diem manh so voi cac Spa khac
> *Goi y: Cong nghe doc quyen? Bac si chuyen mon? My pham nhap khau? Khong gian khac biet? Cam ket ket qua? Gia phai chang? Nhan vien gioi?*

1. ............................
2. ............................
3. ............................

### B8. Diem yeu / Han che minh dang co
> *Trung thuc giup agency tim cach khac phuc trong messaging.*

```
[Dien tai day]
```

---

## PHAN C — KHACH HANG MUC TIEU

### C1. Doi tuong khach hang chinh (chon toi da 2 nhom)
- [ ] **Sinh vien / Hoc sinh 18–22** — ngan sach thap, uu dai sinh vien
- [ ] **Nu van phong 22–30** — di lam, cham soc da dinh ky, theo trend
- [ ] **Phu nu da co gia dinh 30–40** — thu nhap on dinh, cham soc ban than
- [ ] **Me bim sua 28–38** — sau sinh, lay lai voc dang/da
- [ ] **Phu nu trung nien 40–55** — chong lao hoa, tri lieu sau
- [ ] **Phu nu cao tuoi 55+** — duong sinh, thu gian, suc khoe
- [ ] **Co dau chuan bi cuoi** — combo cap toc truoc cuoi
- [ ] **Khach nam 25–40** — cham soc da nam (it pho bien hon)
- [ ] **Khach VIP/Doanh nhan** — gia cao, dich vu rieng, kin dao

### C2. Thu nhap trung binh khach hang
- [ ] Duoi 8 trieu/thang
- [ ] 8–15 trieu/thang
- [ ] 15–25 trieu/thang
- [ ] 25–50 trieu/thang
- [ ] Tren 50 trieu/thang

### C3. Khach di Spa vi ly do gi? (chon nhieu)
- [ ] Thu gian sau gio lam
- [ ] Cham soc da/voc dang dinh ky
- [ ] Tri lieu cu the (mun, nam, seo, lao hoa, thua can...)
- [ ] Chuan bi su kien (cuoi, tiec, du lich, anh ky yeu)
- [ ] Theo ban be / xu huong / KOL recommend
- [ ] Qua tang (mua voucher tang nguoi than)
- [ ] Tri lieu y khoa (sau khi co chi dinh tu bac si)

### C4. Tan suat di Spa cua khach trung binh
- [ ] 1–2 lan/nam (su kien)
- [ ] 1 lan/quy
- [ ] 1–2 lan/thang (dinh ky)
- [ ] Tuan 1 lan (cao cap)

### C5. Ban kinh phuc vu mong muon
- [ ] Chi trong phuong/quan
- [ ] Trong thanh pho/tinh
- [ ] Ca khu vuc lien tinh
- [ ] Khach du lich/cong tac tu noi khac

### C6. Persona — Mo ta 1 khach hang ly tuong cu the
> *Goi y: "Chi Mai, 32 tuoi, ke toan cong ty XNK, da co 1 con 4 tuoi, thu nhap 18tr/thang, song tai quan A, di Spa 2 tuan/lan, uu tien Spa gan nha, sach se, khong ep upsale, thich nhan vien an can. Tim Spa qua review tren Facebook + recommendation tu ban..."*

```
[Dien tai day — 5–7 cau]
```

### C7. Hanh trinh khach hang dien hinh
| Buoc | Khach lam gi? | Thoi gian |
|------|--------------|----------|
| 1. Nhan biet Spa | (VD: Thay quang cao, ban gioi thieu, di ngang qua mat tien) | |
| 2. Tim hieu | (VD: Vao Fanpage xem review, hoi inbox) | |
| 3. Quyet dinh thu | (VD: Bao bookings qua dien thoai, di truc tiep) | |
| 4. Tri nghiem lan dau | (VD: Single buoi le, hoac thu combo) | |
| 5. Quay lai | (VD: Mua lieu trinh sau lan dau, hoac mua the thanh vien) | |

---

## PHAN D — CANH TRANH & VI THE

### D1. Doi thu truc tiep (cung phan khuc, cung khu vuc)
> *Liet ke 3–5 Spa canh tranh truc tiep.*

| Ten Spa | Dia chi | Diem manh cua ho | Diem yeu cua ho | Gia tham khao |
|---------|---------|-----------------|----------------|--------------|
| | | | | |
| | | | | |
| | | | | |
| | | | | |

### D2. Doi thu gian tiep (khac mo hinh, co the thay the)
> *VD: Khach co the chon "tu cham soc da tai nha" thay vi di Spa, hoac chon "tham my vien co thu thuat" thay vi Spa truyen thong.*

| Loai thay the | Ho dap ung gi cua khach? | Tai sao ban van canh tranh duoc? |
|---------------|-------------------------|-------------------------------|
| | | |
| | | |

### D3. Spa muon duoc khach "nho den" nhu the nao?
> *1 cau ngan ngon, dac thu, khac biet. VD: "Spa cua nu van phong" / "Spa thien nhien sach" / "Spa nha gian di"*

```
[Dien tai day — 1 cau]
```

### D4. Spa KHONG muon bi nham voi loai nao?
> *VD: "Khong muon bi xem la Spa rao re tien" / "Khong muon nham voi tham my vien" / "Khong muon trong "binh thuong" nhu cac Spa khac"*

```
[Dien tai day]
```

### D5. Brand Spa nuoc ngoai/Viet Nam ban ngam mo
| Brand | Ly do thich | Diem muon hoc |
|-------|------------|---------------|
| | | |
| | | |

---

## PHAN E — MUC TIEU CHIEN DICH

### E1. Bo canh chien dich
- [ ] **Khai truong chi nhanh moi** (Grand Opening)
- [ ] **Re-launch / Refresh thuong hieu**
- [ ] **Day combo theo mua** (Tet, 8/3, He, Trung Thu...)
- [ ] **Push goi VIP / The thanh vien**
- [ ] **Mo rong tep khach moi**
- [ ] **Thu hut khach quay lai (re-engagement)**
- [ ] **Day chi nhanh moi mo (chua co khach)**
- [ ] **Cau chuyen brand dai han (12 thang)**

### E2. Ngay quan trong
| Moc | Ngay |
|-----|------|
| Bat dau teasing | |
| Bat dau chien dich chinh thuc | |
| Ngay khai truong (neu co) | |
| Ket thuc giai doan uu dai | |

### E3. Muc tieu chinh (chon 1)
- [ ] **Toi da nhan dien** — phu thuong hieu khap khu vuc, ke ca chua chuyen doi
- [ ] **Toi da doanh thu** — tap trung chot don, dat KPI doanh thu cao nhat thang
- [ ] **Toi da data khach** — thu that nhieu data/lead remarketing dai han
- [ ] **Can bang ca 3** — nhan dien + doanh thu + data

### E4. KPI cu the thang dau chien dich
| Chi so | Muc tieu (con so cu the) |
|--------|-------------------------|
| So khach trai nghiem dich vu | ............ khach |
| So booking/lich hen | ............ booking |
| Doanh thu thang 1 | ............ trieu |
| So lieu trinh ban | ............ lieu trinh |
| So the thanh vien ban | ............ the |
| So follow Fanpage moi | ............ follow |
| So data khach moi | ............ data |
| Ti le khach quay lai trong thang | ............ % |
| ROAS muc tieu | ............ x |

### E5. KPI 3 thang & 6 thang
| Moc | Doanh thu muc tieu | So khach dinh ky |
|-----|-------------------|------------------|
| 3 thang | | |
| 6 thang | | |
| 12 thang | | |

### E6. Ngam ngam danh gia thanh cong nhu the nao?
> *Ngoai con so, ban muon thay gi sau chien dich? VD: "Co 50 review 5 sao tren Google" / "Tra thanh top 3 Spa quan A duoc nhac den" / "Nhan vien tu hao khoe Spa minh lam"*

```
[Dien tai day]
```

---

## PHAN F — NGAN SACH & TIMELINE

### F1. Tong ngan sach Marketing (thang chien dich)
- [ ] Duoi 20 trieu
- [ ] 20–50 trieu
- [ ] 50–100 trieu
- [ ] 100–200 trieu
- [ ] 200–500 trieu
- [ ] Tren 500 trieu — cu the: ............

### F2. Phan bo mong muon
> *Neu chua ro, danh dau "Can tu van" — agency de xuat ti le toi uu.*

| Hang muc | Mong muon % | Can tu van |
|---------|------------|----------|
| Performance Ads (Meta + TikTok) | ......% | □ |
| KOC/Influencer/Reviewer beauty | ......% | □ |
| Khuyen mai/Voucher/Qua tang | ......% | □ |
| Su kien khai truong / Roadshow | ......% | □ |
| Content production (chup anh/quay video) | ......% | □ |
| Landing page + Tools (Zalo OA, CRM) | ......% | □ |
| Booking influencer beauty | ......% | □ |
| In an POSM (standee, voucher giay) | ......% | □ |

### F3. Ngan sach Marketing dai han
| Moc | Ngan sach/thang |
|-----|----------------|
| Sau khai truong (thang 2-3) | |
| On dinh (thang 4-6) | |
| Mo rong (thang 7-12) | |

---

## PHAN G — NGUON LUC HIEN CO

### G1. Doi ngu in-house
| Vi tri | Co san? | So luong | Nang luc hien tai (1-5) |
|--------|---------|---------|----------------------|
| Nguoi chay Ads (Meta/TikTok) | □ Co □ Khong | | |
| Content writer/copywriter | □ Co □ Khong | | |
| Designer | □ Co □ Khong | | |
| Quay/dung video | □ Co □ Khong | | |
| Telesales/CSKH chot don | □ Co □ Khong | | |
| Livestream chuyen biet | □ Co □ Khong | | |
| Quan ly Fanpage/TikTok dang post | □ Co □ Khong | | |

### G2. Co so vat chat tai Spa
| Hang muc | Co san? | Ghi chu |
|---------|---------|---------|
| Logo + bo nhan dien dat tieu chuan | □ Co □ Can lam moi | |
| Hinh anh khong gian Spa chat luong | □ Co □ Khong | |
| Hinh anh dich vu/before-after | □ Co □ Khong | |
| Dong phuc nhan vien | □ Co □ Khong | |
| Standee/POSM tai cua | □ Co □ Khong | |
| Phong quay/livestream rieng | □ Co □ Khong | |
| Wifi tot (livestream HD) | □ Co □ Khong | |
| Goc check-in cho khach chup hinh | □ Co □ Khong | |

### G3. Nhan vien co san sang quay video?
> *EGC — Employee Generated Content — la tai san quan trong cua Spa.*

- [ ] **Co**, cac ban nhan vien thoai mai len hinh
- [ ] **Co 1–2 ban** san sang, con lai ngai
- [ ] **Chua ro**, can dao tao/khuyen khich
- [ ] **Khong**, nhan vien khong muon len hinh
- [ ] **Co**, co the lam KOC noi bo (1-2 ban gioi noi truoc may quay)

### G4. Khach hang co san sang lam UGC?
> *UGC tu khach that la "vu khi" trust manh nhat cho Spa.*

- [ ] Co database **khach VIP** san sang lam testimonial (ten + so luong)
- [ ] Khach co quay video review nhung chua duoc dung
- [ ] Khach review tren Facebook/Google nhung chua co he thong tap hop
- [ ] Chua co — can xay dung tu dau

---

## PHAN H — TAI SAN SO HIEN CO

### H1. Kenh truyen thong dang co
| Kenh | Da co? | Link/Username | Follow hien tai | Tan suat dang |
|------|--------|--------------|----------------|--------------|
| Facebook Fanpage | □ Co □ Chua | | | □ Hang ngay □ Tuan □ Khong dang |
| Instagram | □ Co □ Chua | | | |
| TikTok Brand | □ Co □ Chua | | | |
| TikTok ca nhan Founder | □ Co □ Chua | | | |
| Zalo OA | □ Co □ Chua | | | |
| Website | □ Co □ Chua | | — | |
| YouTube | □ Co □ Chua | | | |
| Google My Business | □ Co □ Chua | | (so review) | |
| Threads | □ Co □ Chua | | | |
| Group Facebook khach hang | □ Co □ Chua | | | |

### H2. Website / Landing Page
- [ ] Da co website hoan chinh — link: ............................
- [ ] Co domain nhung chua co web
- [ ] Co lan đặt sẵn web tren nen tang nao do (Wix, Wordpress) nhung chua hoan thien
- [ ] Chua co gi — can build moi

**Yeu cau Landing Page khai truong:**
- Domain du kien: ............................
- Hosting da co? □ Co □ Khong
- Form dat lich online? □ Can □ Khong can
- Tich hop Zalo/Messenger chat? □ Can □ Khong can
- Tracking pixel (Meta + TikTok)? □ Can □ Khong can
- Hien thi gia / khong hien thi gia? □ Hien □ "Lien he tu van"

### H3. Database khach hang hien co
- [ ] **Khong co** (Spa moi, chua khach)
- [ ] Co ............ data SĐT khach cu (file Excel/Google Sheet)
- [ ] Co nhom Zalo ............ thanh vien
- [ ] Co Group Facebook khach VIP ............ thanh vien
- [ ] Co he thong CRM rieng — ten phan mem: ............................

### H4. Reviews hien co
- [ ] Google Maps: ........... review trung binh ............ sao
- [ ] Facebook: ........... review trung binh ............ sao
- [ ] Foody/Riviu: ........... review
- [ ] Khac: ............................

---

## PHAN I — YEU CAU SANG TAO

### I1. Tone & Style mong muon (chon toi da 3)
- [ ] **Sang trong (Luxury)** — tinh te, cao cap, premium feel
- [ ] **Gan gui (Friendly)** — than thien nhu chi em, doi thuong
- [ ] **Chuyen nghiep (Professional)** — uy tin, dat tieu chuan
- [ ] **Tre trung (Young)** — Gen Z, viral-friendly, tren xu huong
- [ ] **Tin cay (Trustworthy)** — y khoa-style, khoa hoc, dam bao
- [ ] **Am ap (Warm)** — cham soc, cosy, healing
- [ ] **Hien dai (Modern)** — minimal, sach se, cong nghe
- [ ] **Truyen thong (Traditional)** — Dong y, thien nhien, ket noi van hoa
- [ ] **Khoa hoc (Scientific)** — ket qua chung minh, lam sang
- [ ] **Tu nhien (Natural)** — organic, tu nhien, khong hoa chat

### I2. Brand cam hung
| Brand | Nganh | Diem muon hoc |
|-------|-------|---------------|
| | | |
| | | |
| | | |

### I3. Mau sac brand
- Mau chinh: ............................
- Mau phu: ............................
- Mau khong duoc dung: ............................

### I4. Nhung dieu TUYET DOI KHONG duoc lam
> *Vi du: "Khong dung tu 're/khuyen mai gat'", "Khong noi 'cam ket ket qua 100%'", "Khong khoe da tran trui", "Khong dung anh stock"*

1. ............................
2. ............................
3. ............................

### I5. Rang buoc phap ly / Quang cao
> *Spa lam dep can luu y nhung quy dinh sau:*

- [ ] **Khong duoc quang cao y khoa** — Spa khong duoc dung tu "tri", "chua benh", "100% het mun/nam" — chi duoc dung "ho tro cai thien"
- [ ] **Khong dam bao ket qua tuyet doi** — Meta/TikTok cam tu "guarantee", "100%"
- [ ] **Tranh hinh anh truoc-sau lo lieu** — Meta deny ads co hinh dao keo, sec
- [ ] **Co giay phep kinh doanh + chung chi nghe** (neu co)
- [ ] **Co giay phep an toan thuc pham** (neu Spa co dich vu chung lieu phap)
- [ ] **Khong dung tu 'bac si'** neu nguoi thuc hien khong phai bac si y khoa

### I6. Slogan / Tagline (neu da co hoac mong muon)
```
[Dien tai day]
```

---

## PHAN J — DELIVERABLES MONG MUON

### J1. Chien luoc & ke hoach
- [ ] Fullstack Marketing Plan (5 phan day du)
- [ ] Content calendar 3 thang
- [ ] Performance Plan chi tiet (4 giai doan)
- [ ] KPI Tracking Dashboard
- [ ] Phan tich doi thu Spa khu vuc

### J2. San pham sang tao (Creative)
**Hinh anh & Visual**
- [ ] Bo key visual khai truong / re-launch
- [ ] 30+ bai post Fanpage cho thang dau
- [ ] Standee / POSM tai cua
- [ ] Voucher / The thanh vien thiet ke
- [ ] Bo flyer / brochure

**Video**
- [ ] 20+ video TikTok/Reels thang dau
- [ ] Video gioi thieu Spa (60-90s)
- [ ] Video hau truong (BTS) hoat dong tai Spa
- [ ] Video before-after khach that
- [ ] Kich ban livestream chuyen biet
- [ ] Video EGC (nhan vien noi truoc may)

**Copy & Content**
- [ ] Copy quang cao Meta Ads (10+ ban)
- [ ] Copy quang cao TikTok Ads (10+ ban)
- [ ] Email marketing (chao mung, cham soc, win-back)
- [ ] Zalo broadcast (3-5 mau/thang)
- [ ] Landing page khai truong

### J3. Van hanh & quang cao
- [ ] Setup + chay Meta Ads
- [ ] Setup + chay TikTok Ads
- [ ] Setup Zalo OA + automation
- [ ] Booking 5-10 KOC beauty khu vuc
- [ ] Booking 1-2 KOL beauty noi tieng (neu ngan sach cho phep)
- [ ] To chuc su kien khai truong offline
- [ ] Van hanh livestream 2-3 lan/tuan
- [ ] Setup Google My Business + review management
- [ ] Setup CRM (Zalo OA + Bot/Chatbot)

### J4. Phan tich & bao cao
- [ ] Bao cao tuan
- [ ] Bao cao thang
- [ ] Phan tich doi thu dinh ky (3 thang)
- [ ] Heatmap landing page
- [ ] A/B test creative

### J5. Hinh thuc hop tac mong muon
- [ ] **Project-based** — lam tron goi khai truong roi nghiem thu
- [ ] **Retainer 6 thang** — dong hanh 6 thang voi commit ngan sach co dinh
- [ ] **Retainer 12 thang** — dong hanh dai han, build thuong hieu sau
- [ ] **Tu van + chuyen giao** — tu van + dao tao team in-house tu van hanh
- [ ] **Khac:** ............................

---

## PHAN K — THONG TIN BO SUNG

### K1. Tai lieu/file dinh kem (tick neu se gui kem)
- [ ] Logo (file vector .ai/.svg/.eps)
- [ ] Bo guideline brand (neu co)
- [ ] Hinh anh khong gian Spa (mat tien, le tan, phong dich vu)
- [ ] Hinh anh nhan vien/doi ngu
- [ ] Video gioi thieu Spa (neu co)
- [ ] Bang gia day du (Excel/PDF)
- [ ] Hinh anh before-after khach that (co dong y su dung)
- [ ] Giay phep kinh doanh / Chung chi chuyen mon
- [ ] Mau testimonial/review noi bat
- [ ] Khac: ............................

### K2. Cau hoi/thac mac cho team Marketing
```
[Dien tai day — neu co]
```

### K3. Thong tin khac
> *Bat ky dieu gi ban thay quan trong: ke hoach mo rong, doi tac, su kien sap toi, thay doi nhan su, vu the canh tranh moi xuat hien...*

```
[Dien tai day]
```

### K4. Ky vong dac biet voi agency
> *Diem ban quan tam nhat khi chon agency: chuyen mon nganh dep, kha nang chay ads ROAS cao, sang tao content viral, quan ly KOC?*

```
[Dien tai day]
```

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## XAC NHAN & GUI BRIEF

**Nguoi dien brief:** ............................
**Chuc vu:** ............................
**Ngay dien:** ......./......./..........
**SĐT:** ............................
**Email:** ............................

**Cam ket:**
- [ ] Toi da dien day du thong tin trong kha nang hien tai
- [ ] Toi dong y agency su dung thong tin trong brief de xay dung ke hoach
- [ ] Toi se phan hoi cau hoi bo sung trong vong 48h sau khi nhan
- [ ] Toi xac nhan thong tin trung thuc va chinh xac

**Hinh thuc gui lai brief:**
- Email: ............................
- Zalo: ............................
- Han nop: ......./......./..........

---

## NEXT STEPS SAU KHI NOP BRIEF

1. **Trong 24h:** Agency review brief + xac nhan da nhan
2. **Trong 48h:** Setup buoi hop 60 phut lam ro diem chua ro
3. **Trong 5–7 ngay:** Agency giao **Fullstack Marketing Plan v1**
4. **Trong 7–10 ngay:** Hop feedback + chinh sua → **Plan v2 (final)**
5. **Trong 10–14 ngay:** Bat dau san xuat content + setup Ads + dung Landing Page
6. **Ngay launch:** Go live toan chien dich

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*Cam on ban da danh thoi gian dien brief. Chung toi cam ket bao mat thong tin va su dung dung muc dich cho chien dich Spa cua ban.*

**Tran trong,**
**Team Marketing — Agency**
