---
name: 29-xuat-khau-b2b
description: Chien luoc marketing xuat khau B2B cho doanh nghiep Viet Nam — tao ho so nha xuat khau, lap ke hoach trien khai thi truong nuoc ngoai, viet pitch deck va email chao hang quoc te, chuan bi cho hoi cho thuong mai. Triggers: "xuat khau", "B2B nuoc ngoai", "thi truong quoc te", "pitch khach nuoc ngoai", "ho so cong ty bang tieng Anh", "email chao hang export", "tham du hoi cho", "buyer nuoc ngoai", "company profile", "export marketing"
metadata:
  version: 1.0.0
  category: strategy
license: MIT
triggers:
  - "xuat khau"
  - "B2B nuoc ngoai"
  - "thi truong quoc te"
  - "pitch khach nuoc ngoai"
  - "ho so cong ty bang tieng Anh"
  - "email chao hang export"
  - "tham du hoi cho"
  - "buyer nuoc ngoai"
  - "company profile"
  - "export marketing"
related:
  - product-marketing-context
  - 00-ke-hoach-mkt
  - 02-brief-chien-dich
  - 08-nghien-cuu-doi-thu
  - 09-insight-khach-hang
  - 14-email-marketing
  - references/export-benchmarks-vn
---

# Xuat Khau B2B — Export Marketing Intelligence

> **Dung khi:** Doanh nghiep VN muon mo rong sang thi truong nuoc ngoai, tim buyer quoc te, tham du hoi cho xuat khau, hoac can tai lieu marketing bang tieng Anh.

---

## Buoc 0: Kiem tra context file

Doc file sau neu ton tai:

- `.agents/product-marketing-context.md` — lay thong tin san pham, USP, gia tri khac biet
- `.agents/export-context.md` — lay thong tin thi truong muc tieu, buyer persona quoc te (neu da tao)

Neu chua co `export-context.md` → chay **Module 1** truoc.

---

## Thu thap thong tin

Hoi toi da 4 cau truoc khi bat dau:

1. **San pham xuat khau la gi?** Ten san pham, ma HS code (neu biet), chung nhan san co (GlobalGAP, ASC, BRC, FDA, Halal...)
2. **Thi truong muc tieu?** Quoc gia cu the (TQ, My, EU, Nhat, Han...) hay con dang tim hieu?
3. **Da co kinh nghiem xuat khau chua?** Lan dau hay da xuat, gap kho khan gi?
4. **Can lam gi ngay?** Ho so cong ty / Email chao hang / Ke hoach hoi cho / Nghien cuu thi truong / Chien luoc gia?

---

## Module 1: Export Context — Hieu biet thi truong xuat khau

> Chay 1 lan, luu vao `.agents/export-context.md`

### Thong tin can thu thap

```markdown
# Export Context — [Ten Cong Ty]

## San pham xuat khau
- Ten san pham: [VD: Tom the chan trang dong lanh / Frozen Whiteleg Shrimp]
- HS Code: [VD: 0306.17]
- Specification: [Size, dang che bien, quy cach dong goi]
- Chung nhan san co: [GlobalGAP / ASC / BAP / BRC / FDA / Halal / Kosher]
- Cong suat: [X tan/thang hoac X container/thang]
- MOQ (minimum order): [X tan / X container 20ft]
- Lead time: [X tuan ke tu dat hang]

## Nha may & nang luc
- Ten nha may: [Ten]
- Dia chi: [Tinh/TP]
- Chung nhan nha may: [HACCP / ISO 22000 / BRC / EU approved / FDA registered]
- Nam thanh lap: [YYYY]
- Cong suat che bien: [X tan nguyen lieu/ngay]
- So luong nhan vien: [X nguoi]

## Thi truong muc tieu
- Thi truong uu tien 1: [VD: Trung Quoc — kenh hien dang nhap manh]
- Thi truong uu tien 2: [VD: EU — gia cao, can chung nhan]
- Thi truong uu tien 3: [VD: My — thue chong ban pha gia can theo doi]
- Thi truong tranh (vi sao): [VD: Nga — thanh toan rui ro]

## Buyer persona quoc te
- Loai buyer uu tien: [Nha nhap khau / Sieu thi / Nha phan phoi / Che bien]
- Quy mo giao dich mong muon: [X container/don hang]
- Nen tang tim buyer: [Alibaba / SeaFood Expo / Hoi cho / Moi gioi]

## Gia canh tranh
- Gia ban hien tai (FOB): [USD/kg] theo size
- Doi thu chinh: Ecuador / An Do / Indonesia / Thai Lan
- Loi the canh tranh cua minh: [VD: chat luong on dinh, giao hang dung han, co chung nhan EU]
- Diem yeu can cai thien: [VD: gia cao hon Ecuador 15–20%]

## Kinh nghiem xuat khau
- Da xuat sang: [Danh sach quoc gia]
- Khach hang tiem nang hien co: [Ten / quoc gia neu duoc]
- Vuong mac lon nhat: [VD: khong biet tim buyer o dau / gia cao / khong co chung nhan]
```

---

## Module 2: Company Profile — Ho so cong ty bang tieng Anh

> Output: File PDF-ready, 1–2 trang, gui cho buyer nuoc ngoai

### Cau truc

```markdown
# [COMPANY NAME]
### Your Trusted Vietnamese [Product] Supplier

---

## Who We Are
[2–3 cau: nam thanh lap, vi tri, chuyen mon, quy mo — viet theo gio doc cua buyer]

**Quick Facts**
| | |
|---|---|
| Founded | [YYYY] |
| Location | [Province], Vietnam |
| Processing capacity | [X MT/day] |
| Employees | [X] |
| Export markets | [Danh sach quoc gia] |
| Certifications | [HACCP / ASC / GlobalGAP / BRC...] |

---

## Our Products
[Ten san pham, specification, size range, dang che bien]

| Product | Specification | Size | Packaging |
|---------|--------------|------|-----------|
| [VD: Frozen HOSO Shrimp] | IQF / Block | [Size range] | [VD: 10kg master carton] |
| | | | |

---

## Why Choose Us

**[USP 1 — cu the, co so lieu]**
VD: "Consistent quality — less than 0.5% rejection rate across 200+ shipments"

**[USP 2 — loi the canh tranh ro rang]**
VD: "Vertically integrated — own hatchery + farm + processing = full traceability"

**[USP 3 — dich vu/do tin cay]**
VD: "On-time delivery: 98.5% of orders shipped within agreed lead time"

---

## Certifications
[Logo/Ten chung nhan — ASC, GlobalGAP, HACCP, BRC, FDA, Halal, v.v.]

---

## Contact
**[Ten nguoi phu trach export]**
Export Manager | [Ten cong ty]
📧 [email]  📱 [WhatsApp/WeChat]  🌐 [website]
```

---

## Module 3: Email Chao Hang Quoc Te

> Output: 3 bien the email (Cold / Warm / Follow-up), viet san bang tieng Anh

### Email 1 — Cold Outreach (lan dau lien he)

```
Subject: [Product] Supplier from Vietnam — [1 diem noi bat nhat]
VD: "Frozen Whiteleg Shrimp Supplier — ASC Certified, FOB Ho Chi Minh"

---

Dear [Name / Buying Team],

My name is [Ten], Export Manager at [Cong ty] — a Vietnam-based seafood processor 
specializing in [san pham chinh] since [nam].

**Why I'm reaching out:**
We supply [product] to buyers in [danh sach quoc gia hien tai] and are actively 
seeking partners in [thi truong muc tieu].

**Quick overview:**
- Products: [San pham, size range]
- Certifications: [Chung nhan]
- Capacity: [X MT/month available]
- Lead time: [X weeks]
- FOB price range: USD [X–X]/kg (subject to spec & volume)

I'd love to send our full product catalog and price list.
Would a 15-minute call this week work for you?

Best regards,
[Ten] | [Chuc vu]
[Email] | [WhatsApp: +84...]
[Website]
```

### Email 2 — Warm (da gap o hoi cho / da quen biet)

```
Subject: Great meeting you at [Ten hoi cho] — [San pham] samples ready

---

Dear [Name],

It was great connecting at [Ten hoi cho / su kien] last [thang].

As promised, I'm following up with:
✅ Product catalog attached
✅ Current price list (valid until [ngay])
✅ Lab test results for [san pham]

**Next step I suggest:**
We send you a sample shipment (~[X] kg) so your team can evaluate quality firsthand.
Shipping cost on us for first sample.

Let me know your preferred delivery address and I'll arrange it this week.

Best,
[Ten]
```

### Email 3 — Follow-up (sau 7–10 ngay chua phan hoi)

```
Subject: Re: [Product] from Vietnam — just checking in

---

Hi [Name],

I wanted to follow up on my email from [ngay].

I understand you receive many supplier inquiries — I'll keep this brief:

One thing that might be relevant: [1 thong tin moi — gia moi / chung nhan moi / 
thi truong dang can gap nhu My bi thieu hang do thue...]

Happy to jump on a quick call or answer any questions by email.

[Ten]
```

---

## Module 4: Ke Hoach Hoi Cho Xuat Khau

> Dung cho: Vietfish, Seafood Expo Global (Barcelona), China Fisheries (Thanh Dao), SIAL, v.v.

### Checklist chuan bi (8 tuan truoc)

```markdown
## 8 tuan truoc hoi cho

### Marketing materials
- [ ] Company profile (EN) — in mau A4/A5, 500 to
- [ ] Product catalog — in mau, co QR code den website/Alibaba
- [ ] Business card — 2 mat (VN + EN hoac VN + CN), 500 cai
- [ ] Roll-up banner (X × X m) — co logo, san pham chinh, chung nhan
- [ ] Mau san pham dong goi dep de trung bay
- [ ] USB/QR code chua catalog dien tu, price list, lab test

### Digital presence
- [ ] Alibaba / Global Sources profile cap nhat
- [ ] Website EN hoan chinh (toi thieu: products, certifications, contact)
- [ ] Email signature chuan — ten, chuc vu, WhatsApp, WeChat

### Danh sach buyer can gap
- [ ] Research truoc 50 buyer tiem nang tham du hoi cho
- [ ] Gui email dat lich gap truoc khi den (template email warm o tren)
- [ ] Muc tieu: 30 cuoc gap co lich / 20 gap them tai hoi cho

### Chuan bi gia
- [ ] Price list hien hanh (FOB HCMC) theo size va specification
- [ ] Biet ro: MOQ, lead time, payment terms (L/C / TT 30% + 70%)
- [ ] Biet ro: chi phi van chuyen uoc tinh den thi truong muc tieu
```

### Template theo doi tai hoi cho

```markdown
| # | Ten cong ty | Quoc gia | Nguoi lien he | San pham quan tam | Budget/vol | Follow-up | Status |
|---|------------|--------|--------------|------------------|-----------|-----------|--------|
| 1 | | | | | | | |
```

### Post-show action (trong 48h sau hoi cho)

- [ ] Gui email cam on kem catalog — trong 24h
- [ ] Add LinkedIn / WeChat — trong 24h
- [ ] Gui price list va mau theo yeu cau — trong 48h
- [ ] Nhap vao CRM / Google Sheets de theo doi

---

## Module 5: Phan Tich Gia Canh Tranh Xuat Khau

> So sanh vi tri cua minh so voi Ecuador, An Do, Indonesia tren thi truong muc tieu

### Khung phan tich

```markdown
## Phan Tich Canh Tranh — [San pham] — [Thi truong muc tieu] — [Thang/Nam]

| Tieu chi | Viet Nam | Ecuador | An Do | Indonesia |
|---------|---------|---------|-------|-----------|
| Gia FOB (USD/kg, size 100) | [X] | [X] | [X] | [X] |
| Thi phan tai [thi truong] | [X%] | [X%] | [X%] | [X%] |
| Chung nhan pho bien | ASC/GlobalGAP | ASC | GlobalGAP | ASC |
| Diem manh | Chat luong on dinh, trac xuat lai | Gia thap nhat | San luong lon | Gia trung binh |
| Diem yeu | Gia cao hon Ecuador 15–20% | Chat luong bien dong | Dich benh rui ro | Nguon cung khong on |
| Uu the VN vs doi thu | [Dien] | [Dien] | [Dien] | [Dien] |
```

### Chien luoc dinh vi de xuat

| Thi truong | Chien luoc uu tien | Ly do |
|-----------|------------------|-------|
| Trung Quoc | Canh tranh gia + toc do giao hang | TQ uu tien Ecuador nhung can da dang nguon cung |
| EU | Dinh vi chat luong + chung nhan | EU tra gia cao cho chung nhan ASC/BRC, Ecuador chua manh |
| My | Theo doi thue + focus vao che bien sau | Thue chong ban pha gia can tinh toan roi |
| Nhat/Han | Chat luong cao, gia khong phai van de | Thi truong premium, focus HOSO/sashimi grade |

---

## Checklist chat luong

Truoc khi giao tai lieu cho buyer:

- [ ] Company profile: khong co loi chinh ta tieng Anh — da check boi native speaker hoac AI
- [ ] Email: ngan gon, ro muc dich, co 1 CTA duy nhat
- [ ] Gia: la gia FOB, co ghi ro Incoterms va ngay het han
- [ ] Chung nhan: neu len nhung phai la chung nhan con hieu luc
- [ ] Mau san pham: dong goi dep, co label day du thong tin
- [ ] Follow-up: co lich cu the (nguoi + deadline)
- [ ] Theo doi: moi buyer phai co trong CRM/Google Sheets

---

## Lien ket skill lien quan

- **product-marketing-context** — Doc truoc de lay USP, diem khac biet san pham
- **08-nghien-cuu-doi-thu** — Phan tich doi thu xuat khau (Ecuador, An Do, Indonesia)
- **09-insight-khach-hang** — Hieu buyer quoc te muon gi
- **14-email-marketing** — Xay dung chuoi email nurture sau hoi cho
- **00-ke-hoach-mkt** — Long vao ke hoach MKT tong the neu can
