# Template: Ad Creative Facebook

## Mode
marketing-day-to-day

## Aspect ratio
1:1 (feed) OR 4:5 (vertical feed, larger real estate)

## Use case
Facebook ad creative, Instagram feed ad, paid promotion visual. Thumb-stopping hook for paid social.

## Prompt structure

```
[Subject + composition — thumb-stopping hook visual, bright eye-catching, focal centered or rule of thirds]
[Lighting + mood — bright high-contrast (FB algorithm prefers), warm if appropriate, faces if relatable]
[Palette + textures — brand palette + 1 high-contrast pop color, mobile-screen optimized]
[Style + medium — lifestyle photography OR bold graphic, CTA-friendly negative space]
[Negatives — no text in frame (FB 20% rule legacy), no logo in-frame, no low contrast]
```

## Filled example (Lattéa fall menu Facebook ad)

```
Facebook ad creative for the Lattéa fall menu launch, close-up shot of a barista pouring latte art into a Lattéa signature ceramic mug, mid-action moment frozen, focal composition centered with rule of thirds — pour stream upper-center, mug bottom-center, autumn leaves blurred in the background. 1:1 square optimized for FB feed thumb-stopping.

Bright morning light from window-right, golden-hour warmth, soft fill bouncing off the cream cafe wall, subtle steam rising. Mood — craft moment, sensory aspirational, authentic cafe vibe (NOT stock photo).

Palette ochre #C9882A latte foam art, cream #F5EBE0 mug + steam, warm brown #5C3B1E coffee + apron, deep red-brown #8B3A1F autumn leaves pop accent. High contrast mobile-optimized.

Lifestyle photography aesthetic, 50mm lens, f/2.8 medium DOF, warm color grade, FB-ad-friendly bright vibrant.

Negatives — no text in frame (overlay later via Canva), no Lattéa logo in-frame, no low-contrast washed-out colors, no faces unless approved talent, no AI-slop steam patterns, no warped pour-stream physics, no neon colors.
```

## Output filename pattern
`ad-fb-[campaign-slug]-[creative-variant].png`

## Aspect ratio API parameter
- gpt-image-2: `"1024x1024"` (1:1) or `"1024x1792"` (4:5 — manual crop)
- MJ: `--ar 1:1` or `--ar 4:5`

## Cross-reference
See `references/marketing-day-to-day.md` for FB ad creative best practices + thumb-stop patterns.
