# Cong Cu Khuyen Dung — Marketing Stack Viet Nam

> Uu tien cong cu mien phi hoac chi phi thap. Danh cho team 1–5 nguoi.

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## 1. AI Assistant

| Cong cu | Vai tro | Chi phi | Ghi chu |
|---------|---------|--------|---------|
| **Claude** (Code/Pro) | Chien luoc, brief, bao cao, phan tich | Pro $20/thang | Agent chinh — dung voi bo skill nay |
| ChatGPT | San xuat content hang loat | Plus $20/thang | Tot cho batch caption, dich thuat |
| Gemini | Research, summarize | Mien phi | Bo sung cho research dai |
| Perplexity | Nghien cuu nganh, doi thu | Mien phi | Nguon thong tin co trich dan |

## 2. Thiet ke & Video

| Cong cu | Vai tro | Chi phi | Ghi chu |
|---------|---------|--------|---------|
| **Canva** | Thiet ke bai dang, story, slide | Pro 100K/thang | Template san, brand kit |
| **CapCut** | Dung video ngan | Mien phi | AI captions, auto edit |
| Figma | Thiet ke landing page, UI | Mien phi (starter) | Cho designer chuyen |
| Remove.bg | Xoa nen anh | Mien phi (gioi han) | |

## 3. Quan ly noi dung & Lich dang

| Cong cu | Vai tro | Chi phi | Ghi chu |
|---------|---------|--------|---------|
| **Google Sheets** | Lich noi dung, tracker | Mien phi | Don gian, ai cung dung duoc |
| **TikTok Studio** | Len lich TikTok | Mien phi | Lich dang + analytics |
| Meta Business Suite | Len lich FB/IG | Mien phi | Lich dang + inbox + analytics |
| Buffer | Len lich da kenh | Mien phi (3 kenh) | Neu can quan ly nhieu kenh |
| Notion | Quan ly du an noi dung | Mien phi | Content pipeline, brief |

## 4. Quang cao tra phi

| Cong cu | Vai tro | Chi phi | Ghi chu |
|---------|---------|--------|---------|
| **Meta Ads Manager** | FB/IG ads | Theo ngan sach | Chuyen doi + retarget |
| **TikTok Ads Manager** | TikTok ads | Theo ngan sach | Reach + mess |
| Google Ads | Search + Display | Theo ngan sach | Intent-based |
| **Looker Studio** | Dashboard bao cao | Mien phi | Ket noi Meta + GA4 + Sheets |

## 5. CRM & Cham soc khach

| Cong cu | Vai tro | Chi phi | Ghi chu |
|---------|---------|--------|---------|
| **Zalo OA** | Broadcast, tu van | Mien phi (gioi han) | Kenh #1 Viet Nam cho nurture |
| **Messenger** | Inbox, chatbot | Mien phi | Chot don |
| **Manychat** | Chatbot tu dong | Mien phi (1K contact) | Automation inbox |
| Pancake | Quan ly inbox da kenh | Tu 200K/thang | Neu nhieu kenh |

## 6. Email Marketing

| Cong cu | Vai tro | Chi phi | Ghi chu |
|---------|---------|--------|---------|
| **Brevo** (Sendinblue) | Email marketing | Mien phi 300 email/ngay | Khuyen dung cho VN |
| Mailchimp | Email marketing | Mien phi 500 contact | Pho bien quoc te |
| Kit (ConvertKit) | Creator email | Mien phi 1K sub | Tot cho personal brand |

## 7. Website & Landing page

| Cong cu | Vai tro | Chi phi | Ghi chu |
|---------|---------|--------|---------|
| **Next.js** | Website chinh | Mien phi | Cho team co developer |
| WordPress | Blog, website | Tu 100K/thang hosting | Pho bien, nhieu plugin |
| Carrd | Landing page don | Mien phi (1 trang) | Nhanh, don gian |
| Ladipage | Landing page VN | Tu 300K/thang | Toi uu cho thi truong VN |

## 8. Analytics & Tracking

| Cong cu | Vai tro | Chi phi | Ghi chu |
|---------|---------|--------|---------|
| **Google Analytics 4** | Website analytics | Mien phi | Bat buoc |
| **Meta Pixel** | Tracking FB/IG | Mien phi | PageView + Lead + Purchase |
| **TikTok Pixel** | Tracking TikTok | Mien phi | Tuong tu Meta Pixel |
| **UTM Builder** | Theo doi nguon traffic | Mien phi | Dung nhat quan |
| Google Tag Manager | Quan ly tag | Mien phi | 1 noi quan ly tat ca pixel |

## 9. San thuong mai dien tu

| Cong cu | Vai tro | Chi phi | Ghi chu |
|---------|---------|--------|---------|
| Shopee | San TMDT | Hoa hong % | Kenh ban hang #1 VN |
| TikTok Shop | Social commerce | Hoa hong % | Tang nhanh |
| Lazada | San TMDT | Hoa hong % | Thi phan #2 |

## 10. Luu tru & Cong tac

| Cong cu | Vai tro | Chi phi | Ghi chu |
|---------|---------|--------|---------|
| **Google Drive** | Luu tru, chia se file | Mien phi 15GB | Brief, asset, bao cao |
| **Google Docs** | Van ban cong tac | Mien phi | Brief, SOP, checklist |
| Slack / Zalo Group | Giao tiep team | Mien phi | Noi bo |

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## Stack khuyen dung theo quy mo

### Solo founder (1 nguoi)
Claude Pro + Canva Pro + CapCut + Google Sheets + Meta Ads + Zalo OA + Brevo
**Chi phi:** ~500K/thang (khong tinh ads)

### Nhom nho (2–3 nguoi)
Nhu tren + Notion + Manychat + Looker Studio + TikTok Ads
**Chi phi:** ~1M/thang (khong tinh ads)

### Doi ngu (4–6 nguoi)
Nhu tren + Buffer Pro + Pancake + GA4 + GTM + Figma
**Chi phi:** ~2–3M/thang (khong tinh ads)
