# Export Benchmarks — Thi Truong Thuy San Viet Nam 2025–2026

> Tai lieu tham khao noi bo cho skill 29-xuat-khau-b2b.
> Cap nhat: 05/2026. Nguon: VASEP, FAO Globefish, Undercurrent News.

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## Gia Tom The Chan Trang FOB (USD/kg) — Tham Khao Q1/2026

| Size (con/kg) | Ecuador | An Do | Indonesia | Viet Nam |
|--------------|---------|-------|-----------|---------|
| 30 | 5.8–6.2 | 6.0–6.5 | 6.2–6.8 | 6.5–7.2 |
| 50 | 4.5–4.9 | 4.8–5.2 | 5.0–5.5 | 5.2–5.8 |
| 70 | 3.8–4.2 | 4.0–4.5 | 4.2–4.6 | 4.4–4.9 |
| 100 | 3.2–3.5 | 3.5–3.8 | 3.6–4.0 | 4.0–4.5 |
| 200 | 2.5–2.8 | 2.8–3.0 | 2.9–3.2 | 3.2–3.5 |

*Gia FOB HCMC / Guayaquil / Chennai / Surabaya — khong tinh phi van chuyen*
*Bien dong ±10% tuy chat luong, chung nhan, dieu kien thanh toan*

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## Thi Phan Xuat Khau Tom Viet Nam (2025)

| Thi truong | Ty trong | Xu huong | Ghi chu |
|-----------|---------|---------|--------|
| Trung Quoc + HK | 41% | ↑ Tang manh | Tom hu, tom song, tom thu do dong lanh |
| My | 18% | → On dinh | Anh huong thue chong ban pha gia |
| EU | 15% | → On dinh | Uu tien che bien sau, co chung nhan |
| Nhat Ban | 12% | ↘ Giam nhe | Yen yeu, nhap khau giam |
| Han Quoc | 8% | ↑ Tang | Xu huong an tom tang |
| Khac | 6% | — | |

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## Chung Nhan Quan Trong Theo Thi Truong

| Thi truong | Bat buoc | Nen co | Khong can |
|-----------|---------|--------|----------|
| EU | EU plant registration, HACCP | ASC, GlobalGAP | — |
| My | FDA registration, HACCP | BAP | Halal |
| Nhat | HACCP | GlobalGAP | — |
| Trung Quoc | GACC registration (bat buoc tu 2022) | HACCP | ASC |
| Trung Dong | Halal | HACCP | — |
| Han Quoc | HACCP | GlobalGAP | — |

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## Payment Terms Pho Bien Trong Nganh

| Dieu kien | Mo ta | Rui ro cho nguoi ban | Khi nao dung |
|----------|-------|---------------------|-------------|
| TT 100% truoc | Chuyen khoan truoc khi xuat hang | Thap nhat | Khach moi, don nho |
| TT 30/70 | 30% dat coc, 70% truoc xep hang | Thap | Khach tin cay trung binh |
| L/C at sight | Thu tin dung tra ngay | Thap | Don lon, khach moi |
| L/C 30/60/90 days | Thu tin dung tra cham | Trung binh | Khach lon, quan he lau |
| DP (D/P) | Thanh toan khi nhan chung tu | Trung binh | Khach quen biet |
| DA (D/A) | Chap nhan hoi phieu | Cao | Tranh neu co the |
| Open account | Gui hang truoc, thu tien sau | Cao nhat | Chi voi khach rat tin cay |

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## Hoi Cho Xuat Khau Thuy San Lich 2026

| Hoi cho | Dia diem | Thoi gian | Quy mo | Phu hop |
|--------|--------|---------|-------|--------|
| Vietfish 2026 | HCMC, VN | Thang 6 | Lon nhat VN | Tim buyer QT den VN |
| Seafood Expo Global | Barcelona, EU | Thang 4 | Lon nhat the gioi | EU buyers |
| China Fisheries & Seafood Expo | Thanh Dao, TQ | Thang 10 | Lon nhat chau A | TQ + chau A buyers |
| SIAL Paris | Paris, Phap | Thang 10 (nam chan) | Lon | EU food importers |
| Seafood Expo North America | Boston, My | Thang 3 | Lon | My + Canada buyers |
| THAIFEX | Bangkok, Thai | Thang 5–6 | Khu vuc | ASEAN buyers |
| Japan International Seafood Show | Tokyo, Nhat | Thang 8 | Trung binh | Nhat Ban buyers |

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## Benchmark Email Chao Hang Quoc Te

| Chi so | Tot | Trung binh | Kem |
|-------|-----|-----------|-----|
| Open rate (cold email) | >30% | 15–30% | <15% |
| Reply rate (cold email) | >5% | 2–5% | <2% |
| Meeting conversion | >20% reply→meeting | 10–20% | <10% |
| Subject line length | 40–60 ky tu | | |
| Email body length | 100–150 tu | | |
| Follow-up optimum | Sau 7–10 ngay | | |
| So follow-up toi da | 3 lan | | |
