# Template: Ad Creative TikTok

## Mode
marketing-day-to-day

## Aspect ratio
9:16

## Use case
TikTok ad creative, IG Reels promo, vertical paid social. Native-feel (less polished, more authentic) — the TikTok algorithm rewards organic-looking content.

## Prompt structure

```
[Subject + composition — vertical 9:16, focal upper-third, authentic native-feel composition]
[Lighting + mood — natural ambient OR phone-flash style, NOT studio polish]
[Palette + textures — natural realistic, no over-stylization]
[Style + medium — phone-captured lifestyle aesthetic, trending TikTok visual style]
[Negatives — no studio polish, no text in frame, no centered "ad" composition, no AI-slop]
```

## Filled example (AI Income Mastery course TikTok promo)

```
TikTok ad creative for the AI Income Mastery course promo, overhead shot of a student's desk scene — open notebook with handwritten notes + laptop showing a ChatGPT interface + a warm latte mug + autumn afternoon window light, focal composition in the upper-third (notebook + laptop), middle-third atmospheric (steam + light rays), bottom 20% empty for TikTok UI/captions. Vertical 9:16 mobile-native.

Natural warm afternoon ambient light from window-right, soft realistic shadows, NOT studio polished — feels like a real student-captured moment. Mood — relatable productive vibe, "this could be me" aspirational, authentic learning ritual.

Palette warm cream #F5EBE0 desk + paper, brown #5C3B1E ink + latte, ochre #C9882A notebook highlight, muted gold #D4A574 laptop screen glow. Natural realistic tones, NOT oversaturated.

Phone-captured lifestyle aesthetic, overhead flat-lay style trending on TikTok, slight grain texture, native organic feel (NOT brand-y ad polish), 9:16 vertical mobile-native.

Negatives — no studio polish, no text in frame (TikTok captions handle text), no centered "branded ad" composition, no AI-slop fingers/text on screen, no neon colors, no warped laptop perspective, no perfect symmetry (slight imperfection = authenticity).
```

## Output filename pattern
`ad-tiktok-[campaign-slug]-[hook-variant].png`

## Aspect ratio API parameter
- gpt-image-2: `"1024x1792"`
- MJ: `--ar 9:16`

## Cross-reference
See `references/marketing-day-to-day.md` for TikTok native-feel rules + organic-looking ad patterns.
