---
pattern: 17
type: success
name: Emojis
pack: en-style
language: en
---

# Pattern 17 (en): Emojis — Success Case

## Input Text

> # Q3 2025 Business Review
>
> 📊 Revenue Growth
>
> Total revenue reached $14.2M in Q3, a 23% year-over-year increase driven by enterprise contract renewals and expansion into the APAC market.
>
> 🎯 Strategic Goals
>
> The leadership team has identified three priorities for Q4: closing the Series C round, launching the self-serve tier, and hiring a VP of Engineering.
>
> 💡 Key Insights
>
> Customer churn dropped to 4.1%, the lowest since the company's founding. Exit surveys indicate that the new onboarding flow reduced time-to-value from 14 days to 3.

## Expected Output

> # Q3 2025 Business Review
>
> Revenue Growth
>
> Total revenue reached $14.2M in Q3, a 23% year-over-year increase driven by enterprise contract renewals and expansion into the APAC market.
>
> Strategic Goals
>
> The leadership team has identified three priorities for Q4: closing the Series C round, launching the self-serve tier, and hiring a VP of Engineering.
>
> Key Insights
>
> Customer churn dropped to 4.1%, the lowest since the company's founding. Exit surveys indicate that the new onboarding flow reduced time-to-value from 14 days to 3.

## Applied Pattern

- Pattern 17 (Emojis): Three emojis used as section markers in a professional business report — 📊, 🎯, 💡 — prefixed to headings where they serve no informational purpose.

## Judgment

**Success** — The fire condition is met: emojis appear in professional business text where they are inappropriate. A quarterly business review circulated to leadership and investors is not a social media post or personal blog. The emojis add no information — a bar chart icon does not clarify revenue data, and a lightbulb does not make insights more insightful. Removing them produces clean, professional headings that match the formal tone of the rest of the document.
