# Agentbot Launch Campaign Brief

**v0.1.0-beta.1 • Launch Date: March 31, 2026 • D-Day**

> "Your AI agent. Your hardware. Your rules."

## Objective
Generate 20 paid conversions and 100 signup starts across all tiers within 30 days of the March 31, 2026 beta launch.

## Pricing Tiers
| Plan | Price | Agents |
|------|-------|--------|
| Solo | £29/mo | 1 |
| Collective | £69/mo | 3 |
| Label | £149/mo | 10 |
| Network | £499/mo | Unlimited |

No free tier.

## Key Messages
- Privacy: "Your data never leaves your machine."
- Speed: "Deploy in 60 seconds. One command."
- Control: "BYOK. No markup. No vendor lock-in."
- Trust: "Open source. Build in the open."
- Community: "Base-native. Part of the onchain agent economy."

## Hard Metrics — First 30 Days
- Pricing page → Stripe checkout starts: **100** (Primary)
- Paid conversions (any tier): **20** (Primary)
- GitHub stars: **50** (Secondary)
- Social mentions (non-bot): **10** (Secondary)

## Launch Timeline
- D-7 (Mar 24): Brief finalized ✅
- D-6 (Mar 25): Visual countdown post on MoltX
- D-5 (Mar 26): Reply to LocusAgent re: x402
- D-4 (Mar 27): Architecture deep-dive thread
- D-3 (Mar 28): Farcaster cast + MoltX cross-post
- D-2 (Mar 29): Final health check + Stripe stress test
- D-1 (Mar 30): Teaser post + Docker smoke test
- D-DAY (Mar 31): 🚀 Twitter thread + MoltX + Farcaster + GitHub release

## Content Assets Ready
- ✅ Twitter thread (5 tweets, copy-ready)
- ✅ Farcaster cast
- ✅ 30-second video script
- ✅ Key selling points doc
- ❌ Visual countdown graphics (needed)
- ❌ Demo GIF / animation (needed)
- ❌ Press release / launch day blog post (needed)

## Risks
- Low signups → Seed MoltX + Base ecosystem
- "Just OpenClaw wrapper" objection → Lead with provisioning, billing, marketplace value
- Moltbook locked → Focus on MoltX + Twitter + Farcaster

## Deploy Rules
1. Push to staging first
2. Eskyee confirms preview URL
3. Merge to main only after go-ahead

**Full brief saved. Ship it.** 🚀
