---
type: tracker
automation: ai-managed
update_frequency: daily
owner: system
current_mrr: 499
active_customers: 1
trial_customers: 1
churned_this_month: 0
tags:
  - finance
  - mrr
  - metrics
---
# MRR Tracker

Monthly Recurring Revenue tracking

[[Last Updated]]: 2026-01-07

## [[Current]] MRR: $499

| Customer | Plan | MRR | Status |
|----------|------|-----|--------|
| [[DataDriven Co]] | Professional | $499 | [[Active]] |
| [[GrowthStack]] | Trial | $0 | Trial (ends 1/20) |
| [[InsightHub]] | - | $0 | Churned (12/28) |

## [[MRR History]]

| [[Month]] | MRR | Change | [[Notes]] |
|-------|-----|--------|-------|
| [[Nov 2025]] | $0 | - | Pre-launch |
| Dec 2025 | $499 | +$499 | DataDriven Co signed, InsightHub signed then churned |
| Jan 2026 | $499 | $0 | Flat (DataDriven retained) |

## Forecast

| Scenario | Feb MRR | Assumptions |
|----------|---------|-------------|
| **Best Case** | $1,498 | [[GrowthStack]] converts ($999) |
| **Base Case** | $499 | GrowthStack doesn't convert, [[DataDriven]] retained |
| **[[Worst Case]]** | $0 | DataDriven churns |

## Goal: $10K MRR by Q2

To hit hiring trigger ([[Hiring Plan]]):

Needed: $10,000/mo
Current: $499/mo
Gap: $9,501/mo

**Path to $10K:**
- 20 customers at $499/mo (Professional plan), OR
- 10 customers at $999/mo (Enterprise plan), OR
- Mix: 5 Enterprise + 10 Professional = $9,990

**Current Pace:**
- 1 customer in 2 months = 0.5/month
- At this rate: 20 months to $10K
- **[[Need]] to accelerate sales**

## [[Key Metrics]]

**[[Customer Acquisition]]:**
- Demos booked: 8 ([[Dec]]-Jan)
- Trials started: 3
- Trial → Paid conversion: 33% (1/3)
- Churn [[Rate]]: 50% (1/2 paid customers churned)

**[[Unit Economics]]:**
- Average MRR: $499
- CAC (customer acquisition cost): ~$200 (founder time)
- LTV estimate: $499 * 12 months = $5,988 (assuming 1yr retention)
- LTV/CAC: ~30x (healthy [[But]] early [[Data]])

## Actions

- [ ] Close GrowthStack trial (decision by [[Jan 20]])
- [ ] Upsell [[DataDriven Co]] to Enterprise ($1,999/mo) - target Q2
- [ ] 10 more demos in January
- [ ] Improve trial → paid conversion (33% → 50% target)

## Related

- Customers: [[DataDriven Co]], [[GrowthStack]], [[InsightHub]]
- Playbooks: [[Customer Onboarding]], [[Weekly Metrics Review]]
- Finance: [[Runway Calculator]], [[Investor Pipeline]]
- Goals: [[Hiring Plan]] (need $10K MRR to hire)
