---
type: tracker
automation: ai-managed
update_frequency: daily
updated: 2026-01-07
---
# Subscriber Metrics

Newsletter subscriber tracking for AI Tools Weekly.

## Current Status

| Metric | Current | Target | Status |
|--------|---------|--------|--------|
| Total Subscribers | 2,847 | 5,000 | [yellow] 57% |
| Weekly Growth | +36 | +50 | [yellow] -28% |
| Monthly Growth | +148 | +200 | [yellow] -26% |
| Churn Rate | 0.8% | <1% | [green] Healthy |

## Weekly Growth

| Week | Start | End | Net | Signups | Unsubs |
|------|-------|-----|-----|---------|--------|
| 2026-W01 | 2,811 | 2,847 | +36 | 42 | 6 |
| 2025-W52 | 2,763 | 2,811 | +48 | 54 | 6 |
| 2025-W51 | 2,721 | 2,763 | +42 | 49 | 7 |
| 2025-W50 | 2,682 | 2,721 | +39 | 47 | 8 |

## Monthly Growth

| Month | Start | End | Net Growth | Growth % |
|-------|-------|-----|------------|----------|
| Jan 2026 | 2,811 | 2,847* | +36* | 1.3%* |
| Dec 2025 | 2,656 | 2,811 | +155 | 5.8% |
| Nov 2025 | 2,512 | 2,656 | +144 | 5.7% |
| Oct 2025 | 2,389 | 2,512 | +123 | 5.1% |

*January in progress

## Signup Sources

Where new subscribers come from:

| Source | This Month | % | Trend |
|--------|------------|---|-------|
| Organic (blog/SEO) | 18 | 50% | Stable |
| Social (Twitter/LinkedIn) | 8 | 22% | Down |
| Referral | 6 | 17% | Stable |
| Other | 4 | 11% | - |

## Growth Initiatives

### Active
- [x] Newsletter CTA in course welcome email
- [x] "Forward to a friend" footer in every issue
- [ ] LinkedIn content push (planned)

### Planned
- [ ] Lead magnet: "SYSTEM" setup guide (47 requests from #48)
- [ ] TechCorp case study as signup incentive
- [ ] Guest post on 2-3 larger newsletters
- [ ] Referral reward program

### Ideas Backlog
- Podcast appearances
- YouTube content
- Paid acquisition (not yet)

## Engagement Metrics

| Metric | Current | Benchmark |
|--------|---------|-----------|
| Open Rate | 38% avg | 35% |
| Click Rate | 7.2% avg | 5% |
| Reply Rate | 1.2% | 0.5% |

**Above benchmark on all engagement metrics.** Quality > quantity approach working.

## Milestones

| Milestone | Date | Notes |
|-----------|------|-------|
| 1,000 subs | 2025-04-12 | 6 months after launch |
| 2,000 subs | 2025-08-23 | 4 months |
| 2,500 subs | 2025-10-18 | 2 months |
| 3,000 subs | Target Feb | Need to accelerate |
| 5,000 subs | Target Jun | Q1-Q2 goal |

## Cohort Analysis

Retention by signup month:

| Cohort | Signups | Still Active | Retention |
|--------|---------|--------------|-----------|
| Oct 2025 | 147 | 138 | 94% |
| Nov 2025 | 168 | 161 | 96% |
| Dec 2025 | 189 | 184 | 97% |

**Insight**: Recent cohorts have higher retention. Content quality improving.

## Related

- Newsletter: [[Newsletter Archive]]
- Revenue impact: [[Revenue Tracker]]
- Content: [[Content Calendar]]
