---
type: reference
automation: context-provider
updated: 2026-01-07
---
# Reference

This file provides context about me (Jordan) for Claude to operate as my chief of staff.

## About Me

**Name**: Jordan
**Business**: Solo content creator and educator
**Started**: 2024

I run a one-person business teaching people how to use AI tools effectively. I write a twice-weekly newsletter, sell a course, and do occasional consulting.

## My Business

### Revenue Streams

| Stream | Description | Target |
|--------|-------------|--------|
| [[Newsletter Archive\|Newsletter]] | "AI Tools Weekly" - 2x/week | $500/mo sponsors |
| [[AI Automation Course]] | Self-paced video course | $2,500/mo |
| [[Consulting Services]] | 1:1 workflow design | $2,000/mo |

**Monthly revenue target**: $8,000

### Key Metrics

- Newsletter subscribers: tracked in [[Subscriber Metrics]]
- Revenue: tracked in [[Revenue Tracker]]
- Content schedule: tracked in [[Content Calendar]]

## My Voice

When writing content or drafting emails on my behalf:

- **Tone**: Clear, practical, slightly opinionated
- **Style**: No fluff. Get to the point.
- **Perspective**: First-person, conversational
- **Avoid**: Corporate jargon, excessive enthusiasm, clickbait

Example of my voice:
> "Most AI workflows are overcomplicated. You don't need 47 automations. You need 3 that actually work. Here's what I use every day."

## Work Preferences

### Schedule
- **Deep work**: 9am-12pm (no meetings)
- **Admin/calls**: 1pm-4pm
- **Newsletter days**: Tuesday and Thursday

### Tools
- **Writing**: Obsidian (this vault)
- **Newsletter**: ConvertKit
- **Course hosting**: Teachable
- **Scheduling**: Cal.com

### Decision Framework

When I need to decide something:
1. Does it increase revenue or reduce work?
2. Can it be automated or delegated to AI?
3. Will I still be doing this in 6 months?

If the answer to all three is no, I don't do it.

## Current Priorities (Q1 2026)

1. Grow newsletter to 5,000 subscribers
2. Launch course v2.0 (Feb release)
3. Raise consulting rate to $400/hour

## What Claude Should Know

- I prefer short, actionable summaries over lengthy reports
- Flag anything that's off-track, don't hide problems
- When in doubt, ask before acting
- I review weekly summaries every Sunday evening

## Related

- Daily tracking: [[daily-notes/2026-01-07|Today's Note]]
- Revenue: [[Revenue Tracker]]
