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# NVIDIA Brand and Terminology Style

Open this file when a review turns on NVIDIA naming, product names, model names, trademarks, acronyms, titles, or SEO

## NVIDIA Name

- Always spell `NVIDIA` in all caps.
- Do not use `Nvidia`, `nvidia`, `nVidia`, `nVIDIA`, or `NV`.
- Use `an NVIDIA` before a noun because the name starts with an "en" sound.
- Do not add a registered trademark symbol after `NVIDIA` when referring to the
  company.
- Use trademark symbols with product names only when the document type or legal
  guidance requires them.

Examples:

```text
Correct: an NVIDIA graphics card
Correct: NVIDIA provides industry-leading GPUs.
Incorrect: a NVIDIA graphics card
Incorrect: NVIDIA® provides industry-leading GPUs.
```

The last example is incorrect only if it includes a registered trademark symbol
after `NVIDIA` while referring to the company.

## Product Names

- Verify official capitalization, spacing, and hyphenation for product names.
- Precede NVIDIA product names with `NVIDIA` on first mention when it is natural
  and accurate.
- Link the first mention of a product name when the destination helps the reader.
- Do not rewrite product names for grammar or title-case rules.
- Preserve third-party product names according to the owner's spelling.

If a product name looks wrong, verify it before reporting the issue. Product
branding can change.

## Model Names

- Include the company name and full model qualifier on first use when it helps
  identify the model.
- Preserve the official capitalization and punctuation of model names.
- Use shorter family names only after the full name is established.

Examples:

```text
Correct: the Microsoft Kosmos-2 model
Correct: the NVIDIA Nemotron-3-8B-QA-4k model
Incorrect: Kosmos
Incorrect: NeMoTron-3
```

## Trademarks

Trademark handling depends on document type.

For learning-oriented docs, technical blog posts, GTC sessions, tutorials, and developer guides:

- Do not force trademark symbols unless the source, platform, or legal guidance explicitly requires them.
- Keep the product name accurate and consistent.

For press releases, product landing pages, packaging, sales content, or legal copy:

- Follow the current NVIDIA trademark and copyright guidance.
- Attribute trademarks on first use when required.
- Use the required trademark symbol for the specific product or service.
- Do not invent trademark attributions. Verify current legal copy.

If the platform requires legal copy, confirm the current source of truth instead of drafting from memory.

## Abbreviations and Acronyms

- Spell out a term on first use and put the acronym in parentheses unless the acronym is widely understood by the intended audience.
- Use the acronym on later mentions.
- For long documents, reintroduce the full term if readers might lose context.
- Form plurals with `s`, not an apostrophe, such as `GPUs`.
- In headings, common acronyms can remain abbreviated. Spell out the term in the first or second sentence of the body.

Common terms such as `CPU`, `GPU`, `PC`, `API`, and `UI` usually do not need to be spelled out for developer audiences.

## Inclusivity

- Use language that works for broad audiences across cultures, languages, backgrounds, beliefs, and lifestyles.
- Avoid gender-specific pronouns when a neutral construction is available.
- Avoid idioms, colloquialisms, and jokes that might not translate.
- Do not replace technical terms when the replacement would be less precise.

## SEO

For public web docs and blogs:

- Write for human readers first.
- Use search terms naturally when they match the topic.
- Avoid keyword stuffing or tricks intended only to manipulate search results.
- Keep titles and headings descriptive.
