How is ROAS pronounced?

ROAS is most commonly pronounced "ROW ass" (/ˈroʊ æs/). "ROW-as" most common in performance marketing; some spell out. Return On Ad Spend.

Is ROAS sometimes pronounced "R O A S"?

Yes — "R O A S" (/ˌɑːr oʊ eɪ ˈɛs/) is one of the alternate readings in active use.

How to pronounce ROAS (and the alternate readings)

How to pronounce ROAS

acronym contested

ROW ass /ˈroʊ æs/ mp3

or: R O A S /ˌɑːr oʊ eɪ ˈɛs/

ROAS is most commonly pronounced "ROW ass" (/ˈroʊ æs/). This is one of several readings in active use; the developer community hasn't converged on a single answer.

"ROW-as" most common in performance marketing; some spell out. Return On Ad Spend.

Alternate readings you might hear:

"R O A S" /ˌɑːr oʊ eɪ ˈɛs/

Pronouncing project and product names correctly avoids the small but persistent friction of being gently corrected during standups, conference Q&As, and team calls. Hearing the word a few times locks in the right reading better than reading IPA ever will. Pronounce is a community-maintained dictionary — every entry tagged with a confidence level and (where possible) a citable source.

Hear it from the command line

$ say-it ROAS # primary × 3 + audible "or: …" for each alternate

$ say-it --alt ROAS # focus on the first alternate

$ say-it --all ROAS # primary AND every alternate, each repeated

$ say-it --solo ROAS # primary only, no "or: …" tail

$ say-it --why ROAS # print the dict entry with source URL

Install the CLI: git clone https://github.com/anzy-renlab-ai/pronounce.git && cd pronounce && ./install.sh

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How to pronounce ROAS

Hear it from the command line

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