<?xml version="1.0" encoding="UTF-8"?>
<feed xmlns="http://www.w3.org/2005/Atom">
  <title>Pronounce — recent dictionary additions</title>
  <link href="https://pronounce.renlab.ai/feed.atom" rel="self"/>
  <link href="https://pronounce.renlab.ai/"/>
  <id>https://pronounce.renlab.ai/</id>
  <updated>2026-05-21T09:50:09Z</updated>
  <subtitle>How engineers actually pronounce project / product / jargon names. Community-maintained.</subtitle>
  <entry>
    <title>PoV — P O V</title>
    <link href="https://pronounce.renlab.ai/word/pov"/>
    <id>https://pronounce.renlab.ai/word/pov</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>PoV is pronounced "P O V" (/ˌpiː oʊ ˈviː/). Letters "P-O-V". Proof of Value (a deeper, contract-stage PoC).</summary>
  </entry>
  <entry>
    <title>ABM — A B M</title>
    <link href="https://pronounce.renlab.ai/word/abm"/>
    <id>https://pronounce.renlab.ai/word/abm</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>ABM is pronounced "A B M" (/ˌeɪ biː ˈɛm/). Letters "A-B-M". Account-Based Marketing.</summary>
  </entry>
  <entry>
    <title>moat — moht</title>
    <link href="https://pronounce.renlab.ai/word/moat"/>
    <id>https://pronounce.renlab.ai/word/moat</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>moat is pronounced "moht" (/moʊt/). "moht" — rhymes with boat. Sustainable competitive advantage (Warren Buffett).</summary>
  </entry>
  <entry>
    <title>flywheel — FLY wheel</title>
    <link href="https://pronounce.renlab.ai/word/flywheel"/>
    <id>https://pronounce.renlab.ai/word/flywheel</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>flywheel is pronounced "FLY wheel" (/ˈflaɪ wiːl/). "FLY-wheel". Self-reinforcing growth loop (Jim Collins / Bezos).</summary>
  </entry>
  <entry>
    <title>COGS — kogs</title>
    <link href="https://pronounce.renlab.ai/word/cogs"/>
    <id>https://pronounce.renlab.ai/word/cogs</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>COGS is pronounced "kogs" (/kɒɡz/). "kogs" — rhymes with logs. Cost of Goods Sold.</summary>
  </entry>
  <entry>
    <title>CRM — C R M</title>
    <link href="https://pronounce.renlab.ai/word/crm"/>
    <id>https://pronounce.renlab.ai/word/crm</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>CRM is pronounced "C R M" (/ˌsiː ɑːr ˈɛm/). Letters "C-R-M". Customer Relationship Management.</summary>
  </entry>
  <entry>
    <title>ERP — E R P</title>
    <link href="https://pronounce.renlab.ai/word/erp"/>
    <id>https://pronounce.renlab.ai/word/erp</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>ERP is pronounced "E R P" (/ˌiː ɑːr ˈpiː/). "E-R-P" letter-by-letter standard; "urp" (rhymes with burp) heard in some industries. Enterprise Resource Planning.</summary>
  </entry>
  <entry>
    <title>EBITDA — EE bit dah</title>
    <link href="https://pronounce.renlab.ai/word/ebitda"/>
    <id>https://pronounce.renlab.ai/word/ebitda</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>EBITDA is pronounced "EE bit dah" (/ˈiː bɪt dɑː/). "EE-bit-dah". Earnings Before Interest, Taxes, Depreciation, Amortization.</summary>
  </entry>
  <entry>
    <title>SOC2 — sock two</title>
    <link href="https://pronounce.renlab.ai/word/soc2"/>
    <id>https://pronounce.renlab.ai/word/soc2</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>SOC2 is pronounced "sock two" (/ˌsɒk ˈtuː/). "sock-two". AICPA service-organization audit standard.</summary>
  </entry>
  <entry>
    <title>SOX — sox</title>
    <link href="https://pronounce.renlab.ai/word/sox"/>
    <id>https://pronounce.renlab.ai/word/sox</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>SOX is pronounced "sox" (/sɒks/). "sox" — rhymes with box. Sarbanes-Oxley Act (US public-company compliance).</summary>
  </entry>
  <entry>
    <title>SEO — S E O</title>
    <link href="https://pronounce.renlab.ai/word/seo"/>
    <id>https://pronounce.renlab.ai/word/seo</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>SEO is pronounced "S E O" (/ˌɛs iː ˈoʊ/). Letters "S-E-O". Search Engine Optimization.</summary>
  </entry>
  <entry>
    <title>SEM — S E M</title>
    <link href="https://pronounce.renlab.ai/word/sem"/>
    <id>https://pronounce.renlab.ai/word/sem</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>SEM is pronounced "S E M" (/ˌɛs iː ˈɛm/). Letters "S-E-M". Search Engine Marketing (paid ads).</summary>
  </entry>
  <entry>
    <title>CTR — C T R</title>
    <link href="https://pronounce.renlab.ai/word/ctr"/>
    <id>https://pronounce.renlab.ai/word/ctr</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>CTR is pronounced "C T R" (/ˌsiː tiː ˈɑːr/). Letters "C-T-R". Click-Through Rate.</summary>
  </entry>
  <entry>
    <title>CPC — C P C</title>
    <link href="https://pronounce.renlab.ai/word/cpc"/>
    <id>https://pronounce.renlab.ai/word/cpc</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>CPC is pronounced "C P C" (/ˌsiː piː ˈsiː/). Letters "C-P-C". Cost Per Click.</summary>
  </entry>
  <entry>
    <title>CPM — C P M</title>
    <link href="https://pronounce.renlab.ai/word/cpm"/>
    <id>https://pronounce.renlab.ai/word/cpm</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>CPM is pronounced "C P M" (/ˌsiː piː ˈɛm/). Letters "C-P-M". Cost Per Mille (per 1000 impressions).</summary>
  </entry>
  <entry>
    <title>ROAS — ROW ass</title>
    <link href="https://pronounce.renlab.ai/word/roas"/>
    <id>https://pronounce.renlab.ai/word/roas</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>ROAS is pronounced "ROW ass" (/ˈroʊ æs/). "ROW-as" most common in performance marketing; some spell out. Return On Ad Spend.</summary>
  </entry>
  <entry>
    <title>MoM — M O M</title>
    <link href="https://pronounce.renlab.ai/word/mom"/>
    <id>https://pronounce.renlab.ai/word/mom</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>MoM is pronounced "M O M" (/ˌɛm oʊ ˈɛm/). "M-O-M" letters common in dashboards; "mom" (rhymes with bomb) sometimes spoken. Month-over-Month.</summary>
  </entry>
  <entry>
    <title>YoY — Y O Y</title>
    <link href="https://pronounce.renlab.ai/word/yoy"/>
    <id>https://pronounce.renlab.ai/word/yoy</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>YoY is pronounced "Y O Y" (/ˌwaɪ oʊ ˈwaɪ/). Letters "Y-O-Y". Year-over-Year.</summary>
  </entry>
  <entry>
    <title>QoQ — Q O Q</title>
    <link href="https://pronounce.renlab.ai/word/qoq"/>
    <id>https://pronounce.renlab.ai/word/qoq</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>QoQ is pronounced "Q O Q" (/ˌkjuː oʊ ˈkjuː/). Letters "Q-O-Q". Quarter-over-Quarter.</summary>
  </entry>
  <entry>
    <title>NDA — N D A</title>
    <link href="https://pronounce.renlab.ai/word/nda"/>
    <id>https://pronounce.renlab.ai/word/nda</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>NDA is pronounced "N D A" (/ˌɛn diː ˈeɪ/). Letters "N-D-A". Non-Disclosure Agreement.</summary>
  </entry>
  <entry>
    <title>MSA — M S A</title>
    <link href="https://pronounce.renlab.ai/word/msa"/>
    <id>https://pronounce.renlab.ai/word/msa</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>MSA is pronounced "M S A" (/ˌɛm ɛs ˈeɪ/). Letters "M-S-A". Master Service Agreement.</summary>
  </entry>
  <entry>
    <title>SOW — sow</title>
    <link href="https://pronounce.renlab.ai/word/sow"/>
    <id>https://pronounce.renlab.ai/word/sow</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>SOW is pronounced "sow" (/saʊ/). "sow" (rhymes with cow) — standard in consulting/sales. Some spell out. Statement of Work.</summary>
  </entry>
  <entry>
    <title>RFP — R F P</title>
    <link href="https://pronounce.renlab.ai/word/rfp"/>
    <id>https://pronounce.renlab.ai/word/rfp</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>RFP is pronounced "R F P" (/ˌɑːr ɛf ˈpiː/). Letters "R-F-P". Request For Proposal.</summary>
  </entry>
  <entry>
    <title>NLP — N L P</title>
    <link href="https://pronounce.renlab.ai/word/nlp"/>
    <id>https://pronounce.renlab.ai/word/nlp</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>NLP is pronounced "N L P" (/ˌɛn ɛl ˈpiː/). Letters "N-L-P". Natural Language Processing (also Neuro-Linguistic Programming, same pronunciation).</summary>
  </entry>
  <entry>
    <title>PII — P I I</title>
    <link href="https://pronounce.renlab.ai/word/pii"/>
    <id>https://pronounce.renlab.ai/word/pii</id>
    <updated>2026-05-21T09:50:09Z</updated>
    <summary>PII is pronounced "P I I" (/ˌpiː aɪ ˈaɪ/). "P-I-I" letter-by-letter standard in compliance/legal; "pie" sometimes heard casually. Personally Identifiable Information.</summary>
  </entry>
</feed>
