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# How to pronounce AI chip companies

Groq, Cerebras, Etched, SambaNova — pronouncing the AI hardware unicorns.

AI inference hardware is a small market with very googleable names. Knowing how to say them right matters disproportionately when you're in the room with infra investors.

Word | Audio | Respelling | IPA | Category
--- | --- | --- | --- | ---
groq |  | grahk | `/ɡrɒk/` | project
cerebras |  | suh REE bruhs | `/sə ˈriː brəs/` | project
etched |  | echt | `/ɛtʃt/` | project
sambanova |  | sam buh NO vuh | `/ˌsæm bə ˈnoʊ və/` | project

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